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All Journal Jurnal EMT KITA IQRO: Journal of Islamic Education Edu Riligia: Jurnal Ilmu Pendidikan Islam dan Keagamaan JURNAL PENDIDIKAN TAMBUSAI PROMOTOR JOURNAL OF SCIENCE AND SOCIAL RESEARCH Jurnal Pembelajaran Inovatif Jurnal Review Pendidikan dan Pengajaran (JRPP) Kumawula: Jurnal Pengabdian Kepada Masyarakat Canrea Journal: Food Technology, Nutritions, and Culinary Journal Jurnal Agroplasma EDU RILIGIA: Journal of Islamic and Religious Education AL-FALAH : Journal of Islamic Economics Caring : Jurnal Pengabdian Masyarakat jurnal administrasi politik dan sosial Journal of Law, Poliitic and Humanities SENTRI: Jurnal Riset Ilmiah Jurnal Bastra (Bahasa dan Sastra) Madani: Multidisciplinary Scientific Journal Jurnal REKOMEN (Riset Ekonomi Manajemen) DFAME Digital Financial Accounting Management Economics Journal Jurnal Penelitian dan Pengkajian Ilmiah Indonesian Journal of Biomedicine and Clinical Sciences Jurnal Bisnis dan Kewirausahaan Journal Governance Bureaucratic Review Journal of Digital Market and Digital Currency
Amalia, Dinda
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Other

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Journal : Jurnal EMT KITA

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Analisis Penerapan Strategi Pemasaran dalam Meningkatkan Pengguna Aplikasi Ageu Jek di Kabupaten Purwakarta Amalia, Dinda; Puspasari, Dewi; Fitriani, Dini; Hendraliany, Srie
Jurnal EMT KITA Vol 8 No 3 (2024): JULY 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i3.2790

Abstract

Competition in the online transportation industry is getting tighter, with the presence of various platforms such as Go-Jek, Grab, and Ageu Jek. Ageu Jek, a local platform in Purwakarta Regency, faces challenges to increase its app users. This study aims to analyze Ageu Jek's marketing strategy implementation in increasing app users in Purwakarta Regency. This research uses qualitative methods with interview and observation techniques. The research informants are Ageu Jek application owners, Ageu Jek drivers, and Ageu Jek application users. The results showed that Ageu Jek faces several challenges, such as the lack of public awareness about the app, fierce competition with other platforms, and incomplete app features. Ageu Jek's marketing strategy still needs to be optimized, focusing on promotion through social media, developing app features, and improving service quality. Ageu Jek needs to improve its marketing strategy by focusing on market analysis, market segmentation and the right target audience. Application feature development and service quality improvement also need to be considered. With the right strategy, Ageu Jek can increase its application users and become a competitive online transportation platform in Purwakarta Regency.
Pengaruh Persepsi Harga dan Promosi Terhadap Keputusan Pembelian Lensa Kontak Pada Diens Optik Purwakarta Puspasari, Dewi; Amalia, Dinda; Pamungkas, Eko Wiji; Hendraliany, Srie; Fitriani, Dini
Jurnal EMT KITA Vol 8 No 3 (2024): JULY 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i3.2791

Abstract

This study aims to investigate the influence of price perception and promotion on purchasing decisions of contact lenses at Diens Optik Purwakarta. The optical business faces intense competition, necessitating effective strategies to attract and retain consumers. Price perception and promotional strategies play crucial roles in consumer purchase decisions. Diens Optik Purwakarta utilizes various promotional techniques, including shopkeeper and door-to-door approaches, alongside a 10% discount on purchasing three products as a retention strategy. Despite these efforts, recent months have seen a decline in consumer numbers. Using a quantitative approach under positivism philosophy, the study gathered data from 97 respondents through incidental sampling. Validity tests were conducted using the product-moment correlation coefficient method. Results indicated high validity for all items related to price perception and promotion. Statistical analysis revealed significant positive influences of both price perception and promotion on purchasing decisions
Co-Authors .Bangas, Karlinae D. Adam, Duki Adi, Prakoso Ainunnisa, Ayu Alfarizi, Dimas Candra Aman Dasopang, Akhirul Angelia, Chininta Rizka Anggreni, Cahya Anis Chaeruman, Uwes Anita, Fahriana Nur Arifin, Arfina Sukmawati Aris Toteles Arlina Arlina, Arlina Ata, Ata Aulija, Nelinia Beddu, Rahmawati Besse, Juliana Daniel Wisuda Purba Desti Fatin Fauziyyah Dewi Puspasari Diana Ariani, Diana Didi Candradikusuma Dini Fitriani, Dini Dirhamsyah, Dirhamsyah Djalal, Muspirah Fachrureza, Mochamad Fadilla, Dian Ginting, Dafid Hendraliany, Srie Herdianto Herdianto, Herdianto Heri Sutanto Hidayat, Serli Hatul Hrp, Ahmad Rondfiakim Ridwadinas Imroatussholihah, Al Indiastari, Dewi Jumiati, Eti Kamali, Fachrul Aldien Khairani, Lusi Khatimah, Khusnul Kurniawati, Nur Kusnaman, Djeimy Lestari, Andi Karmila Lilis Sukmawati Lisurante, Sitti Nurhayati Muhammad Hajarul Aswad A Ningrum, Endah Prawesti Ningrum, Intan Rusita Ningrum, Ratih Setia Niniek Budiarti B Nugroho, Rama Tiar Nuranisah Nuranisah Nuratzila, Nuratzila Nurhayati, Kristina Nurniawan, Heppy Nurul Aisyah Oki Anggraeni Oktavia, Adila Pamungkas, Eko Wiji Prayitno, Tia Rahmi Putri Amalia Putri, Hena Salsabila Putri, Mahdania Rosandy, Milanitalia Gadys s, Sugiharto Sabir, Satriani Salsabila, Naura Sari, Sherly Puspita Saribulan, Saribulan Sevrima Anggraini Sri Utami Supriono Supriono Suratiningsih, Meity Syahria, Bunga Alfi Syifa Mustika Tahir, Mulyati M Unang Toto Handiman Usrah, Ayyada Wakiah, Nurul Wan Arfiani Barus Wastam Wahyu Hidayat Wibowo, Bogi Pratomo Willy Adi Cahya Winata, Fatma Ayu Winda Winda Wirda Syari Yasmine Alifah, Adela Putri Yazid, Auliyah Baba Yulia Nur Hasanah Yuyun Lestari, Yuyun Zahra, Rafika Zulkifli, Naurah Ghina Aulia Halid