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PENGARUH DIGITAL MARKETING, CUSTOMER RELATIONSHIP MARKETING, DAN DIRECT MARKETING TERHADAP KEPUTUSAN PEMBELIAN CAMILLE BEAUTY DI KOTA BATAM Dwi Putri Ariyani; Hikmah
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 24 No 2 (2024)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v24i2.1759

Abstract

Di tengah persaingan bisnis yang semakin kompetitif, penerapan strategi pemasaran yang tepat menjadi elemen penting untuk menarik perhatian konsumen dan mendorong keputusan pembelian. Penelitian ini bertujuan untuk mengevaluasi pengaruh digital marketing, customer relationship marketing, dan direct marketing terhadap keputusan pembelian produk Camille Beauty di Kota Batam. Menggunakan jenis deskriptif dengan pendekatan kuantitatif, penelitian ini melibatkan populasi pengguna Camille Beauty di Kota Batam pada tahun 2024 yang jumlahnya tidak diketahui secara pasti. Penentuan sampel dilakukan dengan rumus Jacob Cohen, menghasilkan 204 responden yang dipilih melalui teknik purposive sampling. Analisis data mencakup uji kualitas data, uji asumsi klasik, uji pengaruh, dan uji hipotesis. Hasil uji t menunjukkan bahwa digital marketing memiliki pengaruh positif dan signifikan secara parsial terhadap keputusan pembelian, customer relationship marketing memiliki pengaruh positif dan signifikan secara parsial terhadap keputusan pembelian serta direct marketing memiliki pengaruh positif dan signifikan secara parsial terhadap keputusan pembelian. Hasil uji F memperkuat simpulan bahwa digital marketing, customer relationship marketing, dan direct marketing berpengaruh positif dan signifikan secara simultan terhadap keputusan pembelian
Analisis Maqāṣid Al-Syarī‘Ah Terhadap Pertimbangan Hakim Dalam Pemberian Izin Poligami Di Pengadilan Agama Kota Bima Wahyu Saputra; Putra, Muh. Yunan; Hikmah
Maqasid: Jurnal Studi Hukum Islam Vol. 14 No. 2 (2025): Maqasid Jurnal Studi Hukum Islam
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/mqs.v14i2.27258

Abstract

This study aims to analyze the judges' considerations in granting permission for polygamy at the Religious Court of Bima City. Polygamy in Islamic law is permitted under certain conditions; however, its implementation in the context of Indonesian positive law is restricted by Law Number 1 of 1974 on Marriage and the Compilation of Islamic Law (KHI). The focus of this research is on how judges interpret and apply these conditions, particularly in relation to justice, the husband's capability, and the condition of the first wife. This study employs a normative juridical approach with qualitative analysis of court decisions related to polygamy permits. The results show that judges at the Religious Court of Bima City carefully consider aspects of justice and the welfare of wives and children when ruling on polygamy cases, and they rigorously assess the evidence presented by applicants. Therefore, the judges’ considerations are based not only on normative regulations but also on the principles of justice and the protection of women's rights. These findings reflect the judiciary’s caution in handling polygamy cases as a form of protection for the institution of the family.
Efektivitas Penerapan Surat Edaran Mahkamah Agung (SEMA) No. 3 Tahun 2023 Terhadap Penanganan Perkara Perceraian di Pengadilan Agama Bima Kelas 1A Bima, Fajar; Syarif Hidayatullah; Hikmah
As-Syar i: Jurnal Bimbingan & Konseling Keluarga  Vol. 7 No. 4 (2025): As-Syar’i: Jurnal Bimbingan & Konseling Keluarga
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/as.v7i4.8921

Abstract

This study aims to analyze the implementation and effectiveness of Supreme Court Circular Letter (SEMA) No. 3 of 2023 in handling divorce cases at the Bima Class 1A Religious Court, especially in accelerating the case settlement process. This research uses a descriptive qualitative approach with a focus on data collection through in-depth interviews with judges and court clerks, as well as analysis of legal documents and related literature. The results show that SEMA No. 3 of 2023 has had a positive impact in accelerating the settlement of divorce cases, reducing the processing time from 3-4 months to 1-2 months for cases that meet the requirements. This policy also helps to equalize judges' perceptions through clear parameters, such as the requirement of a minimum 6-month separation and proof of no hope of living together. However, there is dualism in interpretation in its application, especially regarding whether the duration of the dispute is sufficient or whether it must be accompanied by evidence of separation from home. In addition, socialization to the public still needs to be improved so that applicants understand the importance of preparing evidence from the start. Overall, SEMA No. 3 Year 2023 proved effective in creating a more efficient and scalable divorce court system, although more detailed technical guidelines, intensification of legal counseling, and periodic evaluations are needed to maximize its implementation. This study recommends harmonization of interpretation at the court level as well as an educative approach to the community to strengthen the effectiveness of this policy in the future.
Co-Authors Achmad Adriyanto Adelia R Adetami Akmal, Yenina Alvian Beku Rina Andriana Deku Angga Frananda Anselmus B. Muda Ardinda P Arfiany Aris Mardiono Asrial Astari Aurilia D Baiq Desthania Prathama Baiq Ertin Helmida Bima, Fajar Bobi Berkat Iman Zebua Caecilia Sri Haryanti Dea R Desy Natalia Kamlasi Dominggus Tena Ate Dwi Putri Ariyani Eka P Fahmi Hafid Fardinah Ferry Fernando Galuh Ratna Mutia Gita Sugiarti Guntur Suryo Putro Hadinata, Satrama Royal Hapidin, Hapidin Hardono, Ichtineza Halida Heni Holyness Nurdin Singadimedja Irenia I Isma Azis Riu Jainuddin Jakobis J. Messakh Kelvin Ketut M. Kuswara Khusnul Khotimah Kuswara, Ketut M. Kusyairi Laela Rosmawati lidia fitri, lidia M. Ripani Saputra Mariansi Koeslulat Marlina Rahmawati Muh. Yunan Putra Muhammad Agung Muhammad Ansar, Muhammad Muhammad Azhar Muhammad Basri Musarifa Nasrul Nasrul Nico Nur Baiti Islamiyah Nurannisa, Siti NURCHAYATI Nurfadilah Nurhidayanti Nurhidayanti S. Nurul Fadhilah NURUL QOMARIYAH Nuswantari, Atika Oktavianus K. Bidawali Ongki Lois Kase Onri Bunga Paul G. Tamelan Petrus Berek Petrus Kasmirus Seng Koten Petrus Tiwan Pianti Sambo Prastyana, Widya Monica Priskila Sinthike Nandi Palla Putri Puspita, Putri Putri Reno Kemala Sari R.P.M Ganif Abimanyu Renata T Resy Mulyani Ridayanti Rifal Reianldo N. Rona Biha Risky A Risma Roly Edyan ROSYIA WARDANI Saiyidah Cahyani Samuel Dangi Woda Sandria Narfiana Nindung Saproni Muhammad Samin Sariman, Sarina Satriawan Sekar Ayu Utami, Arifah Sholikah, Iis Siti Nurdinah Situmorang, Mitra Ronia Sofiati Wardah Sopian Saori Sriwahyuni A. Kadir Sukarno Sulistiyani Suniati Suparmi Surianti Syaiful Amri Syarif Hidayatullah Syifa Aulia Tantrio, Wendi Tedy Kurniawan Wahyu Saputra Wenslaus S. K. Basa Yakop Moni Yeremias Gonzales Bolo Keray Yohanes B. F. Pareira Yos Iden M. Poko Yuliana Hori Duda Zulkarnaen