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All Journal JURNAL HAMA DAN PENYAKIT TUMBUHAN TROPIKA qolamuna : Jurnal studi islam al-Afkar, Journal For Islamic Studies Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Pengabdian Magister Pendidikan IPA BIOSFER : Jurnal Biologi dan Pendidikan Biologi IJIES (International Journal of Innovation in Enterprise System) Valid Jurnal Ilmiah Al-Kharaj: Journal of Islamic Economic and Business Jurnal Ilmiah Spectral Jurnal Pengembangan Masyarakat Lokal Jurnal Borneo Akcaya : Jurnal Penelitian dan Pengembangan Pelayanan Publik Edumedia: Jurnal Keguruan dan Ilmu Pendidikan Jurnal Kompilasi Hukum Jurnal SainTekA Jurnal Literasi Pendidikan Fisika (JLPF) Jurnal Pembelajaran Fisika Valid Jurnal Pengabdian Jurnal Ilmiah Cano Ekonomos Jurnal Pengabdian Tri Bhakti Assoeltan: Indonesian Journal of Community Research and Engagement Journal of Authentic Research Kredibel: Jurnal Ilmiah Manajemen Ahsan: Jurnal Ilmiah Keislaman dan Kemasyarakatan Jurnal Teknologi Informasi untuk Masyarakat (Jurnal Teknokrat) Indonesian Journal of Pharmacology and Therapy Wahana Islamika; Jurnal Studi Keislaman
Zulkarnaen
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Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Other

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Journal : Valid Jurnal Pengabdian

 1 
Pelatihan Digital Marketing Untuk Meningkatkan Pemasaran UMKM Gerabah Di Desa Banyumulek Sofiati Wardah; Rosyia Wardani; Galuh Ratna Mutia; Syaiful Amri; Zulkarnaen; Sopian Saori; Satriawan; Baiq Desthania Prathama; Hikmah; Putri Reno Kemala sari; Baiq Ertin Helmida
Valid Jurnal Pengabdian Vol. 3 No. 1 (2025): Vol. 3 No. 1 Januari 2025
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

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Abstract

The problem faced by pottery craftsmen in Banyumulek Village is the lack of knowledge of business actors in using digital marketing to market their products. The 2018 earthquake and Covid 19 were obstacles and obstacles for craftsmen which caused the lack of enthusiasts and tourists so that they were forced to change professions as agricultural laborers. Lack of promotion is one of the causes so government attention is needed. Therefore, providing training and assistance to Banyumulek Village Pottery MSMEs regarding the use of social media in promoting their products or crafts which are still traditional is expected to help revive the economy of the craftsmen so that they can be recognized by the global community
Peningkatkan Peluang Bisnis Melalui Penentuan Identitas Usaha Dan Pemanfaatan Digital Marketing Galuh Ratna Mutia; Sofiati Wardah; Baiq Desthania Prathama; Nizar Hamdi; Zulkarnaen
Valid Jurnal Pengabdian Vol. 4 No. 1 (2026): Vol. 4 No. 1 Januari 2026
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

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Abstract

Pengabdian ini bertujuan untuk meningkatkan peluang bisnis pelaku UMKM melalui penentuan identitas usaha dan pemanfaatan digital marketing. Kegiatan dilaksanakan di Desa Saribaye, Kecamatan Lingar, Kabupaten Lombok Barat dengan fokus pada pelaku UKM bakso cilok di Dusun Repok Kekeri. Permasalahan utama yang dihadapi mitra adalah belum adanya identitas usaha yang jelas serta keterbatasan pemanfaatan media digital dalam kegiatan pemasaran. Metode pelaksanaan meliputi observasi lapangan, penyuluhan, pelatihan, dan pendampingan. Penyuluhan difokuskan pada pentingnya identitas usaha sebagai bagian dari strategi branding, sedangkan pelatihan dan pendampingan diarahkan pada perancangan merek, logo, serta pemanfaatan digital marketing melalui media sosial. Hasil kegiatan menunjukkan adanya peningkatan pemahaman dan kesadaran pelaku UMKM mengenai pentingnya identitas usaha serta peningkatan pengetahuan dan keterampilan dalam pemasaran digital. Program ini diharapkan mampu meningkatkan daya saing, memperluas jangkauan pasar, dan mendorong peningkatan ekonomi masyarakat secara berkelanjutan.
Co-Authors , Hasan Hasan Adekantari, Siska Ady Purnama Ahadi, Abdi Ahmad Arbiansyah Akuba, Jusnita Al Hadi, Kasnawi Andriana Andriana Angghita Muthiara Yusfadhila Aryaputra, Akmal Raiky Asep Hidayat Atin Nuryadin Azhar Azhar Badaruddin Baiq Desthania Prathama Baiq Ertin Helmida Cita Tresnawati Damayanti, Puardmi Dewa Ayu Sri Handani Dhanureksa, Prima Didin Najimuddin Eko Nursalim, Eko Elyta Fachrozi Fari, Abuzar Algi Farthurrozi, Raedy Febiana Gitya Galuh Ratna Mutia Gian Ikmala Caesar Handayani, Etik Puji Harianto Hartoni, Wanda Sriningsi Hartono, Sidiq Hikmah I Made Murjana Ida Yayu Nurul Hizqiyah Indra Gunawan Juhdi, Muhammad Khairudin Khairudin Khojir Khotmi, Herawati Kurniadin, Muh. Zikron Kuswanti, Kenya Laili Komariyah, Laili Lalu Kerta Wijaya Lambang Subagiyo Magdalena Susilawati Mahmuluddin Mahrus Marali Banjarnahor Muh. Kamarur Rijali Hilali Muh. Makhrus Muhammad Sood, Muhammad Mustikawati, Maria Sri Ayu Najimuddin, Didin Ni Luh Putu Pebri Artayani . Nizar Hamdi Noviani Utami Nuraini, Eni Nurleni Kurniawati Pardi Parwatininghati, Ni Putu Ponijan Prasetyo Putri Reno Kemala Sari Rakhmiati Riska Riskan Qadar, Riskan Rofika Dwi Yatnas Roni Rahmad Hasonangan Ritonga ROSYIA WARDANI Rudi Salam Safitri, Rianti Satriawan Satriawansyah, Tri Satutik Rahayu Siswanto, Topan Sofiati Wardah Sopian Saori Sulidar Survani, Rifki SUSANTI Syaiful Amri Tri Kurniawati Retnaningsih Ulfiyani Asdiansyuri Ummu Khairin Nisa Utami, Novia Wahyu Haryadi Wandira, Ayu Ramadani Yulianty, Sindanita Yusi Faizathul Octavia Yusril Hadi