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All Journal JAM : Jurnal Aplikasi Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis IMAGE Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Manajemen Indonesia FITRAH:Jurnal Kajian Ilmu-ilmu Keislaman EKONOMIS : Journal of Economics and Business JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Owner : Riset dan Jurnal Akuntansi Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Riau Journal of Empowerment Journal of Secretary and Business Administration OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Almana : Jurnal Manajemen dan Bisnis JURNAL MANAJEMEN BISNIS Jurnal Samudra Ekonomi dan Bisnis Journal of Innovation in Business and Economics JURNAL PEMASARAN KOMPETITIF Dinasti International Journal of Management Science Business Management Journal Program Studi Manajemen Jurnal Riset Bisnis dan Manajemen Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Charity : Jurnal Pengabdian Masyarakat Jurnal Ilmiah Wahana Pendidikan Indonesian Community Journal East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal WIDYA LAKSMI (Jurnal Pengabdian Kepada Masyarakat) Formosa Journal of Multidisciplinary Research (FJMR) Formosa Journal of Applied Sciences (FJAS) Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Journal of Finance and Business Digital (JFBD) Journal of International Conference Proceedings Asian Journal of Management Analytics Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Inclusive Society and Sustainability Studies (ISSUES) International Journal of Integrative Sciences eProceedings of Management International Journal of Scientific Multidisciplinary Research (IJSMR) Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) Jurnal Informasi Pengabdian Masyarakat Enrichment: Journal of Multidisciplinary Research and Development SOROT: Jurnal Pengabdian Kepada Masyarakat AMMA : Jurnal Pengabdian Masyarakat Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Penelitian Pendidikan Indonesia Jurnal Indonesia : Manajemen Informatika dan Komunikasi Journal of Indonesia Marketing Association Multidisciplinary Indonesian Center Journal Journal of Ekonomics, Finance, and Management Studies
Arry Widodo
Universitas Telkom
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Mobile Payment Service Adoption: Understanding OVO E-Wallet Customers among GEN Y and GEN Z in Bandung, West Java Viony, Regya; Widodo, Arry
Journal of Indonesia Marketing Association (IMA) Vol. 2 No. 2 (2024)
Publisher : Indonesia Marketing Association (IMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69477/ima.v2i2.30

Abstract

This study aimed to determine the factors that influence the Y and Z generation consumers in using OVO E-wallet in the city of Bandung. The analysis employed the Unified Theory of Acceptance and Use of Technology (UTAUT) model, namely performance expectancy (PE), social influence (SI), and behavioral intention (BI). The data analysis was carried out using the structural equation model (SEM-PLS) on the final data collected as many as 400 respondents. The obtained results indicated that the performance expectancy (PE) and social influence (SI) have a positive and significant effect on the behavioral intention (BI) regarding the use of OVO mobile payment. In addition, the social influence (SI) moderates the performance expectancy (PE) towards the behavioral intention (BI). Generations Y and Z have high awareness and strong enthusiasm for adopting OVO mobile payment as long as it provides benefits. One strategy to encourage the adoption of OVO mobile payments among the Y and Z generations is to facilitate financial transactions in an expeditious manner. The social influence (SI) is also a factor regarding the adoption of OVO mobile payments. This suggests that generations Y and Z rely more on advice and recommendations from important people (such as family, friends and relatives) in the adoption of OVO mobile wallet.
Value Perception and Streaming Intentions: Exploring Social Identity Mediation in Indonesian OTT Users Shaomi Fujiyanti Amalia; Nurafni Rubiyanti; Arry Widodo; Anita Silvianita
Formosa Journal of Multidisciplinary Research Vol. 3 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i5.9218

Abstract

In the era of digital technology development and the influence of the pandemic, there has been a shift in media consumption patterns among society which has successfully driven the rise of Over-The-Top (OTT) platform streaming services. This phenomenon has opened up huge opportunities for digital marketers who are looking for unique ways to approach their consumers. This research aims to validate the Perceived Value Theory and Social Identity Theory models in predicting people's attitudes towards Future Behavioral Intention. The sampling technique in this research used nonprobability sampling. The sampling method used was purposive sampling. The sample in this research is consumers who have used Over-The-Top (OTT) streaming services in Indonesia. The analysis technique used is Partial Least Squares (PLS) with Structural Equation Modeling (SEM). SEM-PLS is a statistical analysis method used to validate structural equation models that include latent variables.
The Influence of Content Marketing on Customer Advocacy with Entertainment Intention as an Intervening Variable on Tiktok Uswatun Khasanah; Nurafni Rubiyanti; Arry Widodo; Anita Silvianita
Formosa Journal of Multidisciplinary Research Vol. 3 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i5.9232

Abstract

This study aims to determine the relationship between marketing content and customer advocacy mediated by entertainment intentions using the idea of the stimulus - organism - response (SOR) framework on TikTok social media. The research model used is Structural Equation Modeling (SEM) with a Partial Least Square (PLS) approach. The results showed that content marketing is the main key to increasing customer engagement. This engagement can trigger customer advocacy, where customers actively promote brands based on the positive experiences they feel. The role of entertainment intentions in content marketing is also important to provide consumer self-awareness and identity formation so that it will affect customer advocacy.
Adoption of Cash on delivery (COD) Payment System in Tokopedia Marketplace Transaction Nurul Aulia Ramadhina; Arry Widodo; Nurafni Rubiyanti; Anita Silvianita
Formosa Journal of Multidisciplinary Research Vol. 3 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i6.9264

Abstract

Everyone is connected to the internet, everyone now trusts buying and selling activities on the internet, and currently the internet world has sufficient security. The growth of marketplace platforms such as Tokopedia makes it easier for people to make purchases just from home. The Cash on Delivery (COD) payment system is an option for people who want easy direct payments. The COD payment method has many benefits, especially in avoiding fraud. Apart from having advantages, the COD system also has disadvantages, one of which is that customers do not want to pay for the products sent and blame the courier. This conceptual paper uses the UTAUT development theory. The sampling technique in this study used nonprobability sampling. This technique is a sampling technique that is selected based on subjective judgment. The sampling method used is purposive sampling. The sample in this study were consumers who have used and purchased green cosmetic products in Indonesia. The research model used is Structural Equation Modeling (SEM) with the Partial Least Square (PLS) approach.
Application of Kirkpatrick Model to Measure Employee Agility to Employee Performance of PT Telkom Indonesia Dinda Aulia Rahmah; Arry Widodo; Anita Silvianita; Nurafni Rubiyanti
Formosa Journal of Multidisciplinary Research Vol. 3 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i6.9355

Abstract

This study aims to determine the relationship between Reaction, Learning, Behavior, Result, Employee Agility, and Employee Performance using AfRAM (Agility for B2B Regional &; Account Management Team) trainee data. In this study using proportional sampling technique. In analyzing the data collected using PLS-SEM. The result of the study is that employee agility is an urgency and the company's needs continue to increase. Agility benefits employee performance. Employee Agility can be developed through training. Research evaluation is very important to measure the success rate of training, the evaluation method used is kirkpatrick. Employees with a high level of agility can implement the skills learned in training effectively, demonstrating a strong relationship between training and employee performance.
The Influence of Customer Experience and Brand Image on Repurchase Intention Through Product Quality as a Moderator on the Zalora E-commerce Platform : A Conceptual Framework Fatizah Amanda; Arry Widodo; Nurafni Rubiyanti; Anita Silvianita
Formosa Journal of Multidisciplinary Research Vol. 3 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i6.9357

Abstract

The growth of the fashion e-commerce industry in Indonesia continues to increase rapidly. This is triggered by the increasing use of the internet and smartphones. Zalora, as a leading fashion e-commerce platform, has successfully become a prominent market in Indonesia by providing a wide range of fashion products from local and international brands. In this digital era, there has been a significant transition in consumer behavior and people are moving to do their shopping through online platforms, especially for fashion products. This study aims to examine the impact of customer experience and brand image on repurchase intentions through product quality as a regulator on the Zalora e-commerce platform. This study was conducted using a quantitative approach. Data was collected through questionnaires and analyzed using the regression method. The purpose of this research is to contribute to further understanding of the influence of customer experience and brand image on customer repurchase intentions on the Zalora e-commerce platform. In addition, this study also aims to determine how product quality affects the relationship between customer experience and brand image with the intention to repurchase.
Flexibility and Social Security in Gig Workers: A Study of Gig Worker Welfare in Bandung City Azhar Humaira Syabani; Anita Silvianita; Arry Widodo; Nurafni Rubiyanti
Formosa Journal of Multidisciplinary Research Vol. 3 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i6.9453

Abstract

The development of information and digital technology has brought significant changes in the structure and way of working in various industrial sectors. One phenomenon that has emerged from these changes is the gig economy, which refers to a job market consisting of temporary or short-term contract work, where individuals or workers work as freelancers or as gig workers. This phenomenon is growing rapidly in various parts of the world, including in Indonesia. This study aims to identify the welfare of gig workers in Bandung City in terms of work flexibility and social security, and provide recommendations for policy makers to regulate a more equitable and sustainable gig economy ecosystem. The results show that work flexibility has a significant positive impact on gig workers' welfare, while social security is also important but has less influence than work flexibility. Policies that support work flexibility need to be combined with policies that provide adequate access to social security for gig workers.
Pengaruh Perceived Price Terhadap Willing To Buy Jasa Transportasi Indriver dengan Perceived Quality Sebagai Mediator Muzhofar, Rifky Surya; Widodo, Arry
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 11 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i11.3967

Abstract

Transportation is a fundamental necessity for individuals across all social strata. An efficient transportation system ensures that people can easily traverse geographical distances, connect various communities, and facilitate interactions. The proliferation of online transportation companies has led to increased competition in the industry. As a result, these companies are increasingly focused on creating attractive promotions to influence users' decisions when choosing which application to use. To stand out in this crowded market, companies often introduce various promotions and discounts to attract potential customers. InDrive, a ride-hailing platform, distinguishes itself in the competitive market by offering unique and innovative features: price negotiation. The benefits of this feature include serving price-conscious consumers and offering flexibility to find a ride with a tariff that matches their budget. This innovative approach can generate cost savings for users while providing additional income opportunities for drivers. The research population consists of Telkom University students from the 2021-2023 cohorts, with 100 respondents selected through online questionnaires distributed via social media. The sampling method used was simple random sampling, and the data was analyzed using SPSS. The research findings indicate that the perception of price and the perception of quality on the InDrive application have a significant relationship, quality perception affects the willingness to buy InDrive transportation, price perception affects the willingness to buy InDrive transportation, and quality perception serves as a mediator between price perception and the willingness to buy..
The Influence Of Green Marketing On The Formation Of Green Brand Awareness Of Oriflame Brand In Jakarta City Putri, Indriana Bella; Widodo, Arry
Owner : Riset dan Jurnal Akuntansi Vol. 8 No. 3 (2024): Artikel Research July 2024
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/owner.v8i3.2087

Abstract

Oriflame uses a green marketing strategy to attract customers and keep them coming back for more.The manufacturing process for Oriflame's other product is known as the ringing process.The purpose of this article is to provide insight into Oriflame's efforts to promote green marketing and brand awareness.This article was written to find out how green marketing can increase Oriflame's brand awareness in Kota Jakarta.A deskriptif method was used in conjunction with a quantitative method that was used to collect responses from 100 Oriflame customers in Kota Jakarta Barat.Non-probability sampling and purposeful sampling are two types of sampling techniques.The SPSS 25 for Windows software was used to analyze the data in this study.The analysis of the deskriptif for the variable green marketing category was found to be superior by 88%, and the variable green brand awareness category was found to be superior by 87%.Green marketing has a positive and significant impact on green brand awareness, with a gain of 31,8 percent and a loss of 68,2 percent due to unidentified factors.
Pengaruh Brand Image Dan Media Communication Marketing Terhadap Process Purchase Decision ( Study Case Erigo Apparel ) Bagus Nugroho, Lazuardi; Widodo, Arry
eProceedings of Management Vol. 10 No. 1 (2023): Februari 2023
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Erigo Apparel merupakan brand fashion yang berkembang di Indonesia yang mengedepakan produk dengan desain dan kualitas tinggi. Erigo juga memiliki target pasar anak muda atau kaum millennial. Brand image serta media communication sangat berpengaruh terhadap Erigo Apparel untuk penelitian ini. Tujuan dari penelitian yakni untuk mengetahui besaran pengaruh Erigo Apparel dalam membangun brand image, besaran pengaruh Erigo Apparel mengendalikan Media Communication, besaran pengaruh Process Process Purchase Decision pada konsumen Erigo Apparel dan Analisis Data menggunakan SPSS 25. Sampel yang digunakan yakni non probability sampling dengan jumlah responden 96 orang yang membeli produk Erigo Apparel, jumlah populasi dari penelitian ini diambil dari follower Instagram Erigo Apparel yang membeli produk dari Erigo Apparel. Berdasarkan hasil penelitian bahwab variabel brand image dan media communication, semuanya termasuk dalam kategori baik menurut responden. Process Process Purchase Decision pada konsumen Erigo Apparel baik. Hasil tabel DW dengan signifikansi 0,05 DL sebesar 1,625 dan DU sebesar 1,710. Dapat disimpulkan bahwa tidak terjadi masalah autokorelasi dalam model regresi.Kata Kunci-brand image, media communication dan process purchase decision.
Co-Authors Aang Muhammad Nur Shidiq Abdul Rahman Abdullah Sufyan, Bagja Achmad Ramadhani Ade Irma Susanty Adib Alfikry Afwa, Intan Lailya Agus Maolana Hidayat Akhmad Yunan Akhmad Yunani Alfarisy, Ghifary Alfayza Diva Azra Alzena Fitriani Amalia Nursyamsiah Amjad Syarif Anak Agung Gde Agung Anak Agung Gde Agung Anisa Miftahul Jannah Anita Silvianita Anwar, Muhammad Athallah Makkah Aprilia Diahayu Ningtias Arianto, Mahdar Arlin Ferlina Moch. Trenggana Arya, Gusti Ayu Agung Deviana Astadi Pangarso Ayunabillah Syahvitrie Azdy Putri Azahra, Khanaya Clarista Eka Azhar Humaira Syabani Bagus Nugroho, Lazuardi Budi Prasetiyo Cahyani, Made Gita Dwi Candra Wijayangka Cicilia Stevanie Citra Kusuma Dewi Citra, Khansa Fairuz Desi Natalia Gultom Desianti Ramadhan, Putri Devie Ryana Suchendra Dinda Aulia Rahmah Dinda Azzahra Endah Kusmartiyah Fahimah Fitri Afifi Fahmi Renaldy Azzam Fahri, Muhammad Afdhal Fajriana Khayatul Zikra Fanisa Tris Wandani Faridzie, Muhammad Robby Reynaldy Al Farizka Shafa Nabila Fatizah Amanda Fauzan , Rizky Sani Fauzan Aziz Febrinancy Valencia Putri Fitriani, Alzena Gemuruh Chairul Umam Ghina Alya Audina Ghulam Ilmam H Ginting, Betaria Angel br Ginting, Eldita Giovani Antania Hanjani Gita Indah Hapsari Guevara, Inzagi Ramadhan Gunawan, Tedi Gusfi, Dhiya Athaya Helda Widyarani Lutviari Heru Nugroho Iman, Fathia Ahya Nur Imanuddin Hasbi Iranda Kayla Avania Isfansyah, Haikal Ayasya Jabir, Muh. Agung Jonneli, Halimah Husna Khaya Widelia Kristina Sisilia Kusuma, Tatiana Kuswalabirama, Teuku Muhammad Ridha Lianto, Fazrian Luh Putu Ratna Sundari M. Fariz Syahbani Mahir Pradana Marlindia Ike Sari Marsha Adilla Rahmani Maulana Rezi Ramadhan Meirissa Purwandani Mia Rosmiati Muhamad Fariz Ridwan Firdaus Muhamad Yusuf Ramadhan Muhammad Luthfi Muhammad Rizki Budimansyah Muhammad Robby Reynaldy Al Faridzie Murniati, Syifa Milenia Muzhofar, Rifky Surya Nabila, Farizka Shafa Nabsiah Abdul Wahid Nadia Tammy Wijaya Nadya Novandriani Karina Moeliono Nadya Novandriani Karina Mulyono Nathania, Geovanni Nurfalah, Alvi Febrian Nurhayati, Lina Nursyamsiah, Amalia Nurul Aulia Ramadhina Oktaviani, Prima Kusuma Patrick Adolf Telnoni Perdana, Nabil Rangga Permatasari, Intan Ayu Prajna Deshanta Ibnugraha Pramitha Aulia Pramuditha, Salsabillah Putri Rizky Amanda Pramuko Aji Purwandani, Meirissa Putri, Indriana Bella Putri, Mila Andini Putu Nina Madiawati R. Nurafni Rubiyanti Rafiansyah, Muhammad Rahmadhani, Annisa Vivit Rahmani, Marsha Adilla Rahmat, Dafrian Nur Ramadhani, Moch. Romy Rasyid, Rafika Isya Renda Puspita Dewi Rennyta Yusiana Retno Setyorini Ridwan Firdaus, Muhamad Fariz Rifa’atul Sri Aghnia Rini Handayani Rio Garia Aprillio Riska Apriliani Rixard George Dillak Rizqiningsih, Dwitriana Ulfi Rizza Indah Mega Mandasari Robbi Hendriyanto Roni Riandi Rubiyanti, R. Nurafn Rubyanti, Nurafni Saleh, Yusril Saragih, Romat Sari, Mutiara Kusuma Shaomi Fujiyanti Amalia Sihombing, Reni Pratiwi Silitonga, Adella Stephania Silviannita, Anita Simamora, Indah br Sri Widaningsih Sunandika, Tarisya Adzani Syahputra Syahputra Syarif, Amjad Tarisya Adzani Sunandika Taufan Umbara Udayanti, Imel Ulfa Azizah, Ulfa Umam, Gemuruh Chairul Umi Sumarsih Viony, Regya Wahyu Anggoro, Febrian Setyo yogi suprayogi Yudantri, Anindya Sukma Yulia Nur Hasanah