Article Per Year (5 Year)
p-Index From 2021 - 2026
15.957
P-Index
This Author published in this journals
All Journal JAM : Jurnal Aplikasi Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis IMAGE Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Manajemen Indonesia FITRAH:Jurnal Kajian Ilmu-ilmu Keislaman EKONOMIS : Journal of Economics and Business JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Owner : Riset dan Jurnal Akuntansi Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Riau Journal of Empowerment Journal of Secretary and Business Administration OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Almana : Jurnal Manajemen dan Bisnis JURNAL MANAJEMEN BISNIS Jurnal Samudra Ekonomi dan Bisnis Journal of Innovation in Business and Economics JURNAL PEMASARAN KOMPETITIF Dinasti International Journal of Management Science Business Management Journal Program Studi Manajemen Jurnal Riset Bisnis dan Manajemen Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Charity : Jurnal Pengabdian Masyarakat Jurnal Ilmiah Wahana Pendidikan Indonesian Community Journal East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal WIDYA LAKSMI (Jurnal Pengabdian Kepada Masyarakat) Formosa Journal of Multidisciplinary Research (FJMR) Formosa Journal of Applied Sciences (FJAS) Journal of Finance and Business Digital (JFBD) Journal of International Conference Proceedings Asian Journal of Management Analytics Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Best Journal of Administration and Management Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Journal of Islamic Economics and Business Inclusive Society and Sustainability Studies (ISSUES) International Journal of Integrative Sciences eProceedings of Management International Journal of Scientific Multidisciplinary Research (IJSMR) Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) Jurnal Informasi Pengabdian Masyarakat Enrichment: Journal of Multidisciplinary Research and Development SOROT: Jurnal Pengabdian Kepada Masyarakat AMMA : Jurnal Pengabdian Masyarakat Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Penelitian Pendidikan Indonesia Jurnal Indonesia : Manajemen Informatika dan Komunikasi Journal of Indonesia Marketing Association Multidisciplinary Indonesian Center Journal Journal of Ekonomics, Finance, and Management Studies Jurnal Sekretaris & Administrasi Bisnis Harmoni Economics: International Journal of Economics and Accounting Journal of Indonesia Business Research (JIBR)
Arry Widodo
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Nursing Public Health Social Sciences Other

Published : 152 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 152 Documents
Search

 9   10   11   12   13 
Flexibility and Social Security in Gig Workers: A Study of Gig Worker Welfare in Bandung City Azhar Humaira Syabani; Anita Silvianita; Arry Widodo; Nurafni Rubiyanti
Formosa Journal of Multidisciplinary Research Vol. 3 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i6.9453

Abstract

The development of information and digital technology has brought significant changes in the structure and way of working in various industrial sectors. One phenomenon that has emerged from these changes is the gig economy, which refers to a job market consisting of temporary or short-term contract work, where individuals or workers work as freelancers or as gig workers. This phenomenon is growing rapidly in various parts of the world, including in Indonesia. This study aims to identify the welfare of gig workers in Bandung City in terms of work flexibility and social security, and provide recommendations for policy makers to regulate a more equitable and sustainable gig economy ecosystem. The results show that work flexibility has a significant positive impact on gig workers' welfare, while social security is also important but has less influence than work flexibility. Policies that support work flexibility need to be combined with policies that provide adequate access to social security for gig workers.
Pengaruh Perceived Price Terhadap Willing To Buy Jasa Transportasi Indriver dengan Perceived Quality Sebagai Mediator Muzhofar, Rifky Surya; Widodo, Arry
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 11 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i11.3967

Abstract

Transportation is a fundamental necessity for individuals across all social strata. An efficient transportation system ensures that people can easily traverse geographical distances, connect various communities, and facilitate interactions. The proliferation of online transportation companies has led to increased competition in the industry. As a result, these companies are increasingly focused on creating attractive promotions to influence users' decisions when choosing which application to use. To stand out in this crowded market, companies often introduce various promotions and discounts to attract potential customers. InDrive, a ride-hailing platform, distinguishes itself in the competitive market by offering unique and innovative features: price negotiation. The benefits of this feature include serving price-conscious consumers and offering flexibility to find a ride with a tariff that matches their budget. This innovative approach can generate cost savings for users while providing additional income opportunities for drivers. The research population consists of Telkom University students from the 2021-2023 cohorts, with 100 respondents selected through online questionnaires distributed via social media. The sampling method used was simple random sampling, and the data was analyzed using SPSS. The research findings indicate that the perception of price and the perception of quality on the InDrive application have a significant relationship, quality perception affects the willingness to buy InDrive transportation, price perception affects the willingness to buy InDrive transportation, and quality perception serves as a mediator between price perception and the willingness to buy..
The Influence Of Green Marketing On The Formation Of Green Brand Awareness Of Oriflame Brand In Jakarta City Putri, Indriana Bella; Widodo, Arry
Owner : Riset dan Jurnal Akuntansi Vol. 8 No. 3 (2024): Artikel Research July 2024
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/owner.v8i3.2087

Abstract

Oriflame uses a green marketing strategy to attract customers and keep them coming back for more.The manufacturing process for Oriflame's other product is known as the ringing process.The purpose of this article is to provide insight into Oriflame's efforts to promote green marketing and brand awareness.This article was written to find out how green marketing can increase Oriflame's brand awareness in Kota Jakarta.A deskriptif method was used in conjunction with a quantitative method that was used to collect responses from 100 Oriflame customers in Kota Jakarta Barat.Non-probability sampling and purposeful sampling are two types of sampling techniques.The SPSS 25 for Windows software was used to analyze the data in this study.The analysis of the deskriptif for the variable green marketing category was found to be superior by 88%, and the variable green brand awareness category was found to be superior by 87%.Green marketing has a positive and significant impact on green brand awareness, with a gain of 31,8 percent and a loss of 68,2 percent due to unidentified factors.
Pengaruh Brand Image Dan Media Communication Marketing Terhadap Process Purchase Decision ( Study Case Erigo Apparel ) Bagus Nugroho, Lazuardi; Widodo, Arry
eProceedings of Management Vol. 10 No. 1 (2023): Februari 2023
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Erigo Apparel merupakan brand fashion yang berkembang di Indonesia yang mengedepakan produk dengan desain dan kualitas tinggi. Erigo juga memiliki target pasar anak muda atau kaum millennial. Brand image serta media communication sangat berpengaruh terhadap Erigo Apparel untuk penelitian ini. Tujuan dari penelitian yakni untuk mengetahui besaran pengaruh Erigo Apparel dalam membangun brand image, besaran pengaruh Erigo Apparel mengendalikan Media Communication, besaran pengaruh Process Process Purchase Decision pada konsumen Erigo Apparel dan Analisis Data menggunakan SPSS 25. Sampel yang digunakan yakni non probability sampling dengan jumlah responden 96 orang yang membeli produk Erigo Apparel, jumlah populasi dari penelitian ini diambil dari follower Instagram Erigo Apparel yang membeli produk dari Erigo Apparel. Berdasarkan hasil penelitian bahwab variabel brand image dan media communication, semuanya termasuk dalam kategori baik menurut responden. Process Process Purchase Decision pada konsumen Erigo Apparel baik. Hasil tabel DW dengan signifikansi 0,05 DL sebesar 1,625 dan DU sebesar 1,710. Dapat disimpulkan bahwa tidak terjadi masalah autokorelasi dalam model regresi.Kata Kunci-brand image, media communication dan process purchase decision.
Pengaruh Promosi Penjualan Terhadap Loyalitas Melalui Kepuasan Pelanggan Pengguna Jasa JNE Sebagai Variabel Intervening Di Kota Bandung Era New Normal Ginting, Eldita; Widodo, Arry
eProceedings of Management Vol. 10 No. 4 (2023): Agustus 2023
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Persaingan bisnis semakin ketat termasuk persaingan bisnis bidang jasa pengiriman. JNE sebagai perusahaan yangbergerak dibidang jasa pengiriman termasuk memiliki penjualan tertinggi pada tahun 2020 setelah salah satu pesaingbisnis sejenisnya yaitu J&T. Persaingan kompetitor ini menjadi fenomena penelitian dimana JNE menawarkanpromosi seperti cashback dan diskon ongkir yang sebagian besar pada marketplace untuk mencapai target pasar JNEyaitu usia milenial dengan rentang usia 18-22 tahun yang bertujuan untuk meningkatkan penjualannya agarpelanggannya merasa puas dan loyal menggunakan jasa JNE di era new normal. Penelitian ini menggunakan metodekuantitatif, dengan teknik analisis deskriptif dan menggunakan SEM pada software SmartPLS. Penelitian inimenggunakan teknik pengambilan sampel non probability sampling dan purposive sampling sebanyak 400 respondenmelalui penyebaran kuesioner. Berdasarkan hasil penelitian dengan menguji hipotesis, disimpulkan bahwa Promosiberpengaruh positif dan signifikan terhadap Kepuasan Pelanggan, Kepuasan pelanggan berpengaruh positif dansignifikan terhadap loyalitas pelanggan, Promosi berpengaruh positif dan signifikan terhadap loyalitas pelanggan danpromosi berpengaruh positif dan signifikan terhadap loyalitas pelanggan dengan kepuasan pelanggan sebagai variabelintervening.Kata Kunci-promosi; kepuasan pelanggan; loyalitas pelanggan, JNE di Kota Bandung
The Influence of Organisational Culture and Knowledge Sharing on Employee Performance at PT XYZ Ghulam Ilmam H; Anita Silvianita; Arry Widodo; Nurafni Rubiyanti
Formosa Journal of Applied Sciences Vol. 3 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i5.9300

Abstract

Human Resources has become something that absolutely must be owned by the company, because humans are the only human resources that have the ability, experience, reason, knowledge and creativity. PT XYZ has long been a leading textile producing company and has imported its production goods to countries in Asia. in the production process, PT XYZ is supported by several departments with different functions, so it is necessary for the company to have a strong organizational culture and application of knowledge sharing. This study aims to analyze the performance of employees at PT XYZ. This study uses variables of organizational culture and knowledge sharing to analyze the effect on employee performance. The method used in this study is a quantitative method with a descriptive type of research. In this study the sample collection using probability sampling technique with simple random sampling and the number of respondents as many as 286 people from all employees at PT XYZ using structural equation modeling (SEM) analysis.
The Impact of Multidimensional Innovation on Brand Evangelism: Empirical Evidence from Starbucks Fajriana Khayatul Zikra; Arry Widodo; Anita Silvianita; Nurafni Rubiyanti
International Journal of Scientific Multidisciplinary Research Vol. 2 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsmr.v2i5.9137

Abstract

Using data from Telkom University Bandung students, this study seeks to determine the relationship between menu innovation, packaging innovation, experience innovation, and consumer engagement and brand evangelism. Utilizing Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) method, the research model is constructed. The findings of the study indicate that brand evangelism can be impacted by consumer engagement, which is reciprocally influenced by multidimensional innovation. The relationship between brand evangelism, menu innovation, packaging innovation, and experience innovation is mediated by customer engagement. This study possesses numerous ramifications for organizations seeking to cultivate brand evangelism. Organizations must persist in their efforts to innovate menus, merchandising, and deliver enhanced consumer experiences
Analysis of the Influence of Environmental Concern, Theory of Planned Behavior, and Theory of Reasoned Action on Purchase Intention: A Conceptual Paper Fanisa Tris Wandani; Arry Widodo; Nurafni Rubiyanti; Anita Silvianita
International Journal of Scientific Multidisciplinary Research Vol. 2 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsmr.v2i5.9138

Abstract

The cosmetics industry is one of the industries that is currently an important necessity in people's daily lives. The cosmetics industry is an important industry for the economy. The green cosmetics industry in Indonesia has great growth potential. This study aims to validate the Theory of Reasoned Action (TRA) and Theory of Planned Behavior (TPB) models in predicting public attitudes towards purchasing intentions for environmentally friendly cosmetic products. Environmental concern, attitude, subjective norms, and perceived behavioral control (PBC), are expected to influence consumer decisions to buy green cosmetic products in Indonesia. This study's sample technique was nonprobability sampling. This is a sample approach that is chosen based on subjective assessment. Purposive sampling is the method utilized. The research sample consisted of customers who had used and purchased green cosmetic products in Indonesia who were then analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) technique in this research
The Influence of Perceived Social Media Marketing Elements on Consumer–Brand Engagement and Brand Knowledge: A Conceptual Paper Aprilia Diahayu Ningtias; Arry Widodo; Nurafni Rubiyanti; Anita Silvianita
International Journal of Scientific Multidisciplinary Research Vol. 2 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsmr.v2i5.9140

Abstract

With the development of information technology, people's lifestyles, especially in Indonesia, have changed. Now the use of social media is not only used for communication tools, even marketing on social media has become a trend today. This trend has triggered local brands to continue expanding and building customers by conducting marketing activities on social media. Aside from Indonesia's changing consumer behavior, there is an increase in young entrepreneurs in Indonesia. The beauty industry is one of the fastest growing industries in many countries. Sales of personal care products and cosmetics have experienced significant growth in recent years. This study aims to determine how much customer response regarding social media marketing, consumer brand engagement and brand knowledge on The Originote brand. Marketing is very diverse, starting from social media content that is designed as attractive as possible to attract consumer buying interest
The Effect of Destination Image and Electronic Word of Mouth on Visiting Decisions through Interest in Visiting the Twin Lakes Area Twin Lakes Region of West Sumatra Dinda Azzahra; Arry Widodo; Anita Silvianita; Nurafni Rubiyanti
International Journal of Scientific Multidisciplinary Research Vol. 2 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsmr.v2i5.9155

Abstract

Indonesia offers a unique travel experience with diverse cultures, religions, ethnicities and languages on each island. The Twin Lakes region in West Sumatra is one such amazing destination, despite experiencing a decline in visitation from 2019 to 2023. In the age of the internet and social media, advertising and electronic word of mouth (eWOM) can strengthen a destination's image, increase traveler interest and influence visiting decisions. The study used Structural Equation Modeling (SEM) to evaluate the influence of destination image and eWOM on interest in visiting the Twin Lakes Region. The implications of this research are important in building tourist interest and a positive image of this destination. By providing interesting information, we can influence tourists' decision to visit
Co-Authors Aang Muhammad Nur Shidiq Abdul Rahman Achmad Ramadhani Ade Irma Susanty Adella Stephania Silitonga Adib Alfikry Afwa, Intan Lailya Agus Maolana Agus Maolana Hidayat Akhmad Yunan Akhmad Yunani Al-Ghifari, Faza Arinda Alfarisy, Ghifary Alfayza Diva Azra Alzena Fitriani Amalia Nursyamsiah Amjad Syarif Anak Agung Gde Agung Anak Agung Gde Agung Anisa Miftahul Jannah Anita Silvianita Anwar, Muhammad Athallah Makkah Aprilia Diahayu Ningtias Ardiyana, Muhammad Rifky Arianto, Mahdar Arlin Ferlina Moch. Trenggana Arya, Gusti Ayu Agung Deviana Astadi Pangarso Ayunabillah Syahvitrie Azdy Putri Azahra, Khanaya Clarista Eka Azhar Humaira Syabani Azzahra, Averrina Salsabil Bagja Abdullah Sufyan Bagus Nugroho, Lazuardi Budi Prasetiyo Cahyani, Made Gita Dwi Candra Wijayangka Cicilia Stevanie Citra Kusuma Dewi Citra, Khansa Fairuz Desi Natalia Gultom Devie Ryana Suchendra Dinda Aulia Rahmah Dinda Azzahra Disman Disman Endah Kusmartiyah Erlita Fahimah Fitri Afifi Fahmi Renaldy Azzam Fahri, Muhammad Afdhal Fajar Soefany Fajriana Khayatul Zikra Fanisa Tris Wandani Faridzie, Muhammad Robby Reynaldy Al Farizka Shafa Nabila Fatizah Amanda Fauzan , Rizky Sani Fauzan Aziz Febrinancy Valencia Putri Fitriani, Alzena Gemuruh Chairul Umam Ghina Alya Audina Ghulam Ilmam H Ginting, Betaria Angel br Ginting, Eldita Giovani Antania Hanjani Gita Indah Hapsari Guevara, Inzagi Ramadhan Gunawan, Tedi Guritno, Ikshan Gusfi, Dhiya Athaya Helda Widyarani Lutviari Heru Nugroho Iman, Fathia Ahya Nur Imanuddin Hasbi Iranda Kayla Avania Isfansyah, Haikal Ayasya Jabir, Muh. Agung Jonneli, Halimah Husna Khaya Widelia Kristina Sisilia Kusuma, Tatiana Kuswalabirama, Teuku Muhammad Ridha Lianto, Fazrian Lili Adi Wibowo Lina Nurhayati Luh Putu Ratna Sundari Lukman, Arby M. Fariz Syahbani Mahir Pradana Marlindia Ike Sari Marsha Adilla Rahmani Matrona Patricia Malindir Maulana Rezi Ramadhan Meirissa Purwandani Mia Rosmiati Miranda Oktaviani Muhamad Fariz Ridwan Firdaus Muhamad Yusuf Ramadhan Muhammad Luthfi Muhammad Rizki Budimansyah Muhammad Robby Reynaldy Al Faridzie Murniati, Syifa Milenia Muzhofar, Rifky Surya Nabila, Farizka Shafa Nabilah Syaharani Dewasandra Nabsiah Abdul Wahid Nadia Tammy Wijaya Nadya Novandriani Karina Moeliono Nadya Novandriani Karina Mulyono Nathania, Geovanni Ni Putu Nurwita Pratami Nurfalah, Alvi Febrian Nurhayati, Lina Nurul Aulia Ramadhina Oktaviani, Prima Kusuma Patrick Adolf Telnoni Perdana, Nabil Rangga Permatasari, Intan Ayu Prajna Deshanta Ibnugraha Pramitha Aulia Pramuditha, Salsabillah Putri Rizky Amanda Pramuko Aji Purwandani, Meirissa Puspita, Muthia Ayu Putri Desianti Ramadhan Putri, Indriana Bella Putri, Mila Andini Putu Nina Madiawati R. Amalina Dewi Kumalasari R. Nurafni Rubiyanti Rafiansyah, Muhammad Rahmadhani, Annisa Vivit Rahmat, Dafrian Nur Rama Ramadhani, Moch. Romy Rasyid, Rafika Isya Ratih Hurriyati Renda Puspita Dewi Rennyta Yusiana Rennyta Yusiana Retno Setyorini Ridwan Firdaus, Muhamad Fariz Rifa’atul Sri Aghnia Rini Handayani Rio Garia Aprillio Riska Apriliani Rixard George Dillak Rizqiningsih, Dwitriana Ulfi Rizza Indah Mega Mandasari Robbi Hendriyanto Roni Riandi Rubiyanti, R. Nurafn Rubyanti, Nurafni Sadique Ali Saleh, Yusril Saragih, Romat Sari, Mutiara Kusuma Shaomi Fujiyanti Amalia Sheren Marselina Sihombing, Reni Pratiwi Silitonga, Adella Stephania Silviannita, Anita Simamora, Indah br Sri Widaningsih Sunandika, Tarisya Adzani Syahputra Syahputra Syarif, Amjad Tarisya Adzani Sunandika Taufan Umbara Udayanti, Imel Ulfa Azizah, Ulfa Umam, Gemuruh Chairul Umi Sumarsih Viony, Regya Wahyu Anggoro, Febrian Setyo yogi suprayogi Yoriswan, Rizqullah Raja Yudantri, Anindya Sukma Yulia Nur Hasanah Zamaludin Abdulah Zidan Basyarahil Rais Pambudi