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All Journal JAM : Jurnal Aplikasi Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis IMAGE Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Manajemen Indonesia FITRAH:Jurnal Kajian Ilmu-ilmu Keislaman EKONOMIS : Journal of Economics and Business JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Owner : Riset dan Jurnal Akuntansi Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Riau Journal of Empowerment Journal of Secretary and Business Administration OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Almana : Jurnal Manajemen dan Bisnis JURNAL MANAJEMEN BISNIS Jurnal Samudra Ekonomi dan Bisnis Journal of Innovation in Business and Economics JURNAL PEMASARAN KOMPETITIF Dinasti International Journal of Management Science Business Management Journal Program Studi Manajemen Jurnal Riset Bisnis dan Manajemen Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Charity : Jurnal Pengabdian Masyarakat Jurnal Ilmiah Wahana Pendidikan Indonesian Community Journal East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal WIDYA LAKSMI (Jurnal Pengabdian Kepada Masyarakat) Formosa Journal of Multidisciplinary Research (FJMR) Formosa Journal of Applied Sciences (FJAS) Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Journal of Finance and Business Digital (JFBD) Journal of International Conference Proceedings Asian Journal of Management Analytics Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Inclusive Society and Sustainability Studies (ISSUES) International Journal of Integrative Sciences eProceedings of Management International Journal of Scientific Multidisciplinary Research (IJSMR) Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) Jurnal Informasi Pengabdian Masyarakat Enrichment: Journal of Multidisciplinary Research and Development SOROT: Jurnal Pengabdian Kepada Masyarakat AMMA : Jurnal Pengabdian Masyarakat Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Penelitian Pendidikan Indonesia Jurnal Indonesia : Manajemen Informatika dan Komunikasi Journal of Indonesia Marketing Association Multidisciplinary Indonesian Center Journal Journal of Ekonomics, Finance, and Management Studies
Arry Widodo
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Nursing Public Health Social Sciences Other

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Sales Forecasting Volume Penjualan dan Pendapatan Produk Selis (Sepeda Listrik) di Shope & Tokopedia : A Conceptual Framework Azizah, Ulfa; Widodo, Arry; Silviannita, Anita; Rubiyanti, Nurafni
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 14 (2024): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13751142

Abstract

Konseptual paper ini bertujuan untuk menganalisis perbedaan dalam pendapatan produk dan volume penjualan antara platform e-commerce Shopee dan Tokopedia. Berdasarkan studi empiris yang dilakukan, ditemukan bahwa meskipun Shopee punya volume penjualan yang lebih besar, Tokopedia memiliki pendapatan rata-rata yang lebih tinggi. Faktor-faktor seperti strategi pemasaran, harga produk, kualitas produk, dan preferensi konsumen menjadi elemen penting yang memengaruhi perbedaan tersebut. Konsep ini juga mengeksplorasi implikasi dari temuan tersebut terhadap strategi bisnis kedua platform e-commerce tersebut. Dengan memahami dinamika pasar e-commerce dan perilaku konsumen, konseptual paper ini memunculkan wawasan yang baik demi bisa mengembangkan strategi pemasaran yang lebih efektif dan peningkatan kinerja penjualan dalam industri e-commerce yang kompetitif.
Eksplorasi Dinamika Brand Evangelism: Analisis Mediasi Consumer Perceived Ethicality dan Brand Passion: Studi Kasus pada Starbucks Coffee Bandung) Rifa’atul Sri Aghnia; Arry Widodo
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 8 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i8.2283

Abstract

Consuming coffee has become a lifestyle for people in Indonesia. Nowadays, drinking coffee at outlets is not just a thirst quencher, but it can also be an activity, such as working on assignments, holding meetings with friends or relatives, or just chatting. Starbucks not only offers a coffee experience, but also provides a unique experience that sets it apart from other coffee outlets. They create a different atmosphere by presenting friendly staff and exclusive music that can only be enjoyed at Starbucks. This is what gave birth to the term "Starbucks Experience". This research was conducted to explore how influential Customer Perceived Ethicality, Brand Evangelism, and Brand Passion are on Starbucks Coffee Bandung. The research population was Starbucks Coffee consumers in Bandung City, with 400 respondents taken through distributing online questionnaires through social media. The results showed that brand passion positively and significantly influenced brand evangelism, customer perceived ethicality positively and significantly influenced brand evangelism, customer perceived ethicality positively and significantly influenced the quality of brand passion, and customer perceived ethicality positively and significantly influenced brand evangelism mediated by brand passion.
The Service Quality and Brand Trust Toward Purchase Decisions the Mediating Role of Customer Satisfaction : A Conceptual Paper Fahmi Renaldy Azzam; Arry Widodo; Anita Silvianita; Nurafni Rubiyanti
International Journal of Integrative Sciences Vol. 3 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijis.v3i5.9208

Abstract

This research analyzes the relationship between service quality and brand trust through customer satisfaction regarding purchase decisions with a sample of Bandung people who know and have bought Crocs products at Shopee. This research method is Structural Equation Modeling (SEM) with a Partial Least Square (PLS) approach, using the help of SmartPLS 3.0 software. This research shows an influence between service quality and brand trust on purchase decisions through customer satisfaction. Customer satisfaction mediates between service quality, brand trust, and purchase decisions. This research has several implications for companies that pay attention to service quality and build brand trust to create customer satisfaction, which impacts increasing purchase decisions
Analysis of Factors Affecting Impulse Buying on Shopee and TikTok Live Shopping Platforms: A Conceptual Paper Helda Widyarani Lutviari; Widodo, Arry; Silvianita, Anita; Rubiyanti, Nurafni
International Journal of Integrative Sciences Vol. 3 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijis.v3i5.9346

Abstract

The presence of live shopping on e-commerce platforms such as Shopee and TikTok has created a new trend called impulse buying, where customers make purchases spontaneously and without prior planning. Based on trend analysis, several factors have been identified as influences on impulse buying in live shopping, namely Fear of Missing Out (FOMO), Scarcity message, Shopping Lifestyle, Price Discount, and Perceived Enjoyment. This study aims to evaluate the impact of these variables on impulse buying behavior on the Shopee Live and TikTok Live live shopping platforms. The research sample will consist of consumers who have made impulse purchases while watching live shopping on both platforms. This research uses a quantitative approach with the Structural Equation Modeling (SEM) method and the Partial Least Square (PLS) approach using SmartPLS 3.0 software. It is hoped that this research can provide new insights in understanding the phenomenon of impulse buying on Shopee Live and TikTok Live live shopping, and provide recommendations for live shopping platforms to improve their marketing strategies to increase impulse buying
Hyper-personalization in Social Media Marketing (Conceptual Framework) Nurhayati, Lina; Widodo, Arry; Silvianita, Anita; Rubiyanti, Nurafni
International Journal of Integrative Sciences Vol. 3 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijis.v3i5.9382

Abstract

This study aims to analyze the relationship between social media marketing, attitude, subjective norm, perceived ease of use, perceived usefulness, behavior intention, and purchase behavior using a correlational approach. The sample population consists of Tiktok and Shoppe application users selected by purposive sampling method. The sample consists of generation Z who have seen live Shoppe and Tiktok, with domicile in Bandung. The Partial Least Squares (PLS) approach to Structural Equation Modeling (SEM) is used to analyze the collected data. The results showed that social media marketing has a significant positive influence on attitude, subjective norm, perceived ease of use, and perceived usefulness. Attitude, subjective norm, perceived ease of use, and perceived usefulness also have a significant positive influence on behavior intention. In the end, behavior intention has a significant positive influence on purchase behavior. In conclusion, social media marketing plays an important role in shaping attitudes, subjective norms, perceived ease of use, and perceived usefulness that will affect behavior intention and purchase behavior. Companies must take advantage of features available on social media, such as live Shoppe and Tiktok, and provide relevant and interesting content for consumers. In addition, companies must also pay attention to consumer preferences and needs in promoting products or services promoted through social media
BRANDING DAN DESAIN ULANG KEMASAN PRODUK UMKM PADA KOMUNITAS UMKM DESA LENGKONG Widodo, Arry; Susanty, Ade Irma; Pangarso, Astadi; Yusiana, Rennyta; Aziz, Fauzan
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): Volume 5 No. 2 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i2.23450

Abstract

Pengabdian masyarakat ini terkait dengan kesiapan Indonesia dalam menghadapi era Revolusi Industri 4.0, khususnya dalam konteks Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Lengkong. Pada tahun 2018, World Economic Forum telah mengidentifikasi 12 faktor yang mengukur kesiapan suatu negara menghadapi revolusi ini, dan Indonesia menempati peringkat ke-45 global serta ke-4 di ASEAN. Dalam upaya persiapan, Indonesia telah membangun infrastruktur digital dan menerbitkan regulasi untuk mendukung pengembangan UMKM, seperti PMK No. 130/PMK.010/2020 yang memberikan fasilitas pengurangan pajak. Pada tahun 2020, UMKM menjadi motor ekonomi signifikan di Indonesia dengan kontribusi sekitar 63% terhadap PDB. Desa Lengkong, sebagai contoh, memiliki potensi alam dan manusia yang kaya, namun masih menghadapi tantangan, termasuk kurangnya branding kuat dan kemasan produk yang menarik. Upaya meningkatkan branding dan desain ulang/redesain kemasan di Desa Lengkong menjadi sangat relevan untuk meningkatkan daya saing dan kontribusi UMKM terhadap pertumbuhan ekonomi lokal. Langkah-langkah seperti pengembangan web profil komunitas UMKM dan redesain kemasan produk diharapkan dapat memperkuat identitas merek, meningkatkan citra, dan mendorong pertumbuhan ekonomi lokal. Program pengabdian masyarakat juga memberikan peluang untuk memberikan pemahaman tentang pentingnya branding dan redesain kemasan kepada anggota komunitas UMKM, dengan tujuan menciptakan identitas yang kuat dan daya tarik produk yang lebih baik di pasar. Dengan demikian, diharapkan bahwa melalui langkah-langkah ini, komunitas UMKM di Desa Lengkong akan menjadi lebih dikenal, berdaya saing, dan memberikan dampak positif bagi pertumbuhan ekonomi lokal serta kesejahteraan masyarakat.
Pengaruh Perceived Price Terhadap Willing To Buy Jasa Transportasi Indriver dengan Perceived Quality Sebagai Mediator Muzhofar, Rifky Surya; Widodo, Arry
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 11 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i11.3967

Abstract

Transportation is a fundamental necessity for individuals across all social strata. An efficient transportation system ensures that people can easily traverse geographical distances, connect various communities, and facilitate interactions. The proliferation of online transportation companies has led to increased competition in the industry. As a result, these companies are increasingly focused on creating attractive promotions to influence users' decisions when choosing which application to use. To stand out in this crowded market, companies often introduce various promotions and discounts to attract potential customers. InDrive, a ride-hailing platform, distinguishes itself in the competitive market by offering unique and innovative features: price negotiation. The benefits of this feature include serving price-conscious consumers and offering flexibility to find a ride with a tariff that matches their budget. This innovative approach can generate cost savings for users while providing additional income opportunities for drivers. The research population consists of Telkom University students from the 2021-2023 cohorts, with 100 respondents selected through online questionnaires distributed via social media. The sampling method used was simple random sampling, and the data was analyzed using SPSS. The research findings indicate that the perception of price and the perception of quality on the InDrive application have a significant relationship, quality perception affects the willingness to buy InDrive transportation, price perception affects the willingness to buy InDrive transportation, and quality perception serves as a mediator between price perception and the willingness to buy..
Co-Authors Aang Muhammad Nur Shidiq Abdul Rahman Abdullah Sufyan, Bagja Achmad Ramadhani Ade Irma Susanty Adib Alfikry Afwa, Intan Lailya Agus Maolana Hidayat Akhmad Yunan Akhmad Yunani Alfarisy, Ghifary Alfayza Diva Azra Alzena Fitriani Amalia Nursyamsiah Amjad Syarif Anak Agung Gde Agung Anak Agung Gde Agung Anisa Miftahul Jannah Anita Silvianita Anwar, Muhammad Athallah Makkah Aprilia Diahayu Ningtias Arianto, Mahdar Arlin Ferlina Moch. Trenggana Arya, Gusti Ayu Agung Deviana Astadi Pangarso Ayunabillah Syahvitrie Azdy Putri Azahra, Khanaya Clarista Eka Azhar Humaira Syabani Bagus Nugroho, Lazuardi Budi Prasetiyo Cahyani, Made Gita Dwi Candra Wijayangka Cicilia Stevanie Citra Kusuma Dewi Citra, Khansa Fairuz Desi Natalia Gultom Desianti Ramadhan, Putri Devie Ryana Suchendra Dinda Aulia Rahmah Dinda Azzahra Endah Kusmartiyah Fahimah Fitri Afifi Fahmi Renaldy Azzam Fahri, Muhammad Afdhal Fajriana Khayatul Zikra Fanisa Tris Wandani Faridzie, Muhammad Robby Reynaldy Al Farizka Shafa Nabila Fatizah Amanda Fauzan , Rizky Sani Fauzan Aziz Febrinancy Valencia Putri Fitriani, Alzena Gemuruh Chairul Umam Ghina Alya Audina Ghulam Ilmam H Ginting, Betaria Angel br Ginting, Eldita Giovani Antania Hanjani Gita Indah Hapsari Guevara, Inzagi Ramadhan Gunawan, Tedi Gusfi, Dhiya Athaya Helda Widyarani Lutviari Heru Nugroho Iman, Fathia Ahya Nur Imanuddin Hasbi Iranda Kayla Avania Isfansyah, Haikal Ayasya Jabir, Muh. Agung Jonneli, Halimah Husna Khaya Widelia Kristina Sisilia Kusuma, Tatiana Kuswalabirama, Teuku Muhammad Ridha Lianto, Fazrian Luh Putu Ratna Sundari M. Fariz Syahbani Mahir Pradana Marlindia Ike Sari Marsha Adilla Rahmani Maulana Rezi Ramadhan Meirissa Purwandani Mia Rosmiati Muhamad Fariz Ridwan Firdaus Muhamad Yusuf Ramadhan Muhammad Luthfi Muhammad Rizki Budimansyah Muhammad Robby Reynaldy Al Faridzie Murniati, Syifa Milenia Muzhofar, Rifky Surya Nabila, Farizka Shafa Nabsiah Abdul Wahid Nadia Tammy Wijaya Nadya Novandriani Karina Moeliono Nadya Novandriani Karina Mulyono Nathania, Geovanni Nurfalah, Alvi Febrian Nurhayati, Lina Nursyamsiah, Amalia Nurul Aulia Ramadhina Oktaviani, Prima Kusuma Patrick Adolf Telnoni Perdana, Nabil Rangga Permatasari, Intan Ayu Prajna Deshanta Ibnugraha Pramitha Aulia Pramuditha, Salsabillah Putri Rizky Amanda Pramuko Aji Purwandani, Meirissa Putri, Indriana Bella Putri, Mila Andini Putu Nina Madiawati R. Nurafni Rubiyanti Rafiansyah, Muhammad Rahmadhani, Annisa Vivit Rahmani, Marsha Adilla Rahmat, Dafrian Nur Ramadhani, Moch. Romy Rasyid, Rafika Isya Renda Puspita Dewi Rennyta Yusiana Retno Setyorini Ridwan Firdaus, Muhamad Fariz Rifa’atul Sri Aghnia Rini Handayani Rio Garia Aprillio Riska Apriliani Rixard George Dillak Rizqiningsih, Dwitriana Ulfi Rizza Indah Mega Mandasari Robbi Hendriyanto Roni Riandi Rubiyanti, R. Nurafn Rubyanti, Nurafni Saleh, Yusril Saragih, Romat Sari, Mutiara Kusuma Shaomi Fujiyanti Amalia Sihombing, Reni Pratiwi Silitonga, Adella Stephania Silviannita, Anita Simamora, Indah br Sri Widaningsih Sunandika, Tarisya Adzani Syahputra Syahputra Syarif, Amjad Tarisya Adzani Sunandika Taufan Umbara Udayanti, Imel Ulfa Azizah, Ulfa Umam, Gemuruh Chairul Umi Sumarsih Viony, Regya Wahyu Anggoro, Febrian Setyo yogi suprayogi Yudantri, Anindya Sukma Yulia Nur Hasanah