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All Journal JAM : Jurnal Aplikasi Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis IMAGE Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Manajemen Indonesia FITRAH:Jurnal Kajian Ilmu-ilmu Keislaman EKONOMIS : Journal of Economics and Business JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Owner : Riset dan Jurnal Akuntansi Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Riau Journal of Empowerment Journal of Secretary and Business Administration OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Almana : Jurnal Manajemen dan Bisnis JURNAL MANAJEMEN BISNIS Jurnal Samudra Ekonomi dan Bisnis Journal of Innovation in Business and Economics JURNAL PEMASARAN KOMPETITIF Dinasti International Journal of Management Science Business Management Journal Program Studi Manajemen Jurnal Riset Bisnis dan Manajemen Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Charity : Jurnal Pengabdian Masyarakat Jurnal Ilmiah Wahana Pendidikan Indonesian Community Journal East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal WIDYA LAKSMI (Jurnal Pengabdian Kepada Masyarakat) Formosa Journal of Multidisciplinary Research (FJMR) Formosa Journal of Applied Sciences (FJAS) Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Journal of Finance and Business Digital (JFBD) Journal of International Conference Proceedings Asian Journal of Management Analytics Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Inclusive Society and Sustainability Studies (ISSUES) International Journal of Integrative Sciences eProceedings of Management International Journal of Scientific Multidisciplinary Research (IJSMR) Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) Jurnal Informasi Pengabdian Masyarakat Enrichment: Journal of Multidisciplinary Research and Development SOROT: Jurnal Pengabdian Kepada Masyarakat AMMA : Jurnal Pengabdian Masyarakat Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Penelitian Pendidikan Indonesia Jurnal Indonesia : Manajemen Informatika dan Komunikasi Journal of Indonesia Marketing Association Multidisciplinary Indonesian Center Journal Journal of Ekonomics, Finance, and Management Studies
Arry Widodo
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Nursing Public Health Social Sciences Other

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Pengaruh Promosi Penjualan Terhadap Loyalitas Melalui Kepuasan Pelanggan Pengguna Jasa JNE Sebagai Variabel Intervening Di Kota Bandung Era New Normal Ginting, Eldita; Widodo, Arry
eProceedings of Management Vol. 10 No. 4 (2023): Agustus 2023
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Persaingan bisnis semakin ketat termasuk persaingan bisnis bidang jasa pengiriman. JNE sebagai perusahaan yangbergerak dibidang jasa pengiriman termasuk memiliki penjualan tertinggi pada tahun 2020 setelah salah satu pesaingbisnis sejenisnya yaitu J&T. Persaingan kompetitor ini menjadi fenomena penelitian dimana JNE menawarkanpromosi seperti cashback dan diskon ongkir yang sebagian besar pada marketplace untuk mencapai target pasar JNEyaitu usia milenial dengan rentang usia 18-22 tahun yang bertujuan untuk meningkatkan penjualannya agarpelanggannya merasa puas dan loyal menggunakan jasa JNE di era new normal. Penelitian ini menggunakan metodekuantitatif, dengan teknik analisis deskriptif dan menggunakan SEM pada software SmartPLS. Penelitian inimenggunakan teknik pengambilan sampel non probability sampling dan purposive sampling sebanyak 400 respondenmelalui penyebaran kuesioner. Berdasarkan hasil penelitian dengan menguji hipotesis, disimpulkan bahwa Promosiberpengaruh positif dan signifikan terhadap Kepuasan Pelanggan, Kepuasan pelanggan berpengaruh positif dansignifikan terhadap loyalitas pelanggan, Promosi berpengaruh positif dan signifikan terhadap loyalitas pelanggan danpromosi berpengaruh positif dan signifikan terhadap loyalitas pelanggan dengan kepuasan pelanggan sebagai variabelintervening.Kata Kunci-promosi; kepuasan pelanggan; loyalitas pelanggan, JNE di Kota Bandung
The Influence of Organisational Culture and Knowledge Sharing on Employee Performance at PT XYZ Ghulam Ilmam H; Anita Silvianita; Arry Widodo; Nurafni Rubiyanti
Formosa Journal of Applied Sciences Vol. 3 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i5.9300

Abstract

Human Resources has become something that absolutely must be owned by the company, because humans are the only human resources that have the ability, experience, reason, knowledge and creativity. PT XYZ has long been a leading textile producing company and has imported its production goods to countries in Asia. in the production process, PT XYZ is supported by several departments with different functions, so it is necessary for the company to have a strong organizational culture and application of knowledge sharing. This study aims to analyze the performance of employees at PT XYZ. This study uses variables of organizational culture and knowledge sharing to analyze the effect on employee performance. The method used in this study is a quantitative method with a descriptive type of research. In this study the sample collection using probability sampling technique with simple random sampling and the number of respondents as many as 286 people from all employees at PT XYZ using structural equation modeling (SEM) analysis.
Effective Marketing Strategy: Analysis of Advertising Appeals and Nct Dream Brand Ambassadors Through Brand Image Mediation on Somethinc Product Purchase Intention Sunandika, Tarisya Adzani; Widodo, Arry
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 2 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243934

Abstract

The aim of this research is to determine the influence of advertising appeals and brand ambassadors on purchase intention with brand image as an intervening variable in certain consumers aged 17-25 years in Bandung City. The research method used in this research is a quantitative method, with Structural Equation Model (SEM) analysis techniques using SMART PLS software. The sampling technique in this research used a purposive sampling technique, the number of samples obtained was 384 respondents. The results of the research show that the advertising appeals variable on brand image has no significant effect, while the brand ambassador variable on brand image has a significant effect, the advertising appeals, brand ambassador and Brand Image variables have positive and significant results on Purchase Intention . However, the results of advertising appeals testing on purchase intention through brand image did not have a significant effect. Meanwhile, brand ambassadors have a significant influence on purchase intention through brand image. The conclusion in this research is that the advertising appeals, brand ambassadors, brand image of some products are very good, consumers believe that some products are a reliable company.
The Impact of Multidimensional Innovation on Brand Evangelism: Empirical Evidence from Starbucks Fajriana Khayatul Zikra; Arry Widodo; Anita Silvianita; Nurafni Rubiyanti
International Journal of Scientific Multidisciplinary Research Vol. 2 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsmr.v2i5.9137

Abstract

Using data from Telkom University Bandung students, this study seeks to determine the relationship between menu innovation, packaging innovation, experience innovation, and consumer engagement and brand evangelism. Utilizing Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) method, the research model is constructed. The findings of the study indicate that brand evangelism can be impacted by consumer engagement, which is reciprocally influenced by multidimensional innovation. The relationship between brand evangelism, menu innovation, packaging innovation, and experience innovation is mediated by customer engagement. This study possesses numerous ramifications for organizations seeking to cultivate brand evangelism. Organizations must persist in their efforts to innovate menus, merchandising, and deliver enhanced consumer experiences
Analysis of the Influence of Environmental Concern, Theory of Planned Behavior, and Theory of Reasoned Action on Purchase Intention: A Conceptual Paper Fanisa Tris Wandani; Arry Widodo; Nurafni Rubiyanti; Anita Silvianita
International Journal of Scientific Multidisciplinary Research Vol. 2 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsmr.v2i5.9138

Abstract

The cosmetics industry is one of the industries that is currently an important necessity in people's daily lives. The cosmetics industry is an important industry for the economy. The green cosmetics industry in Indonesia has great growth potential. This study aims to validate the Theory of Reasoned Action (TRA) and Theory of Planned Behavior (TPB) models in predicting public attitudes towards purchasing intentions for environmentally friendly cosmetic products. Environmental concern, attitude, subjective norms, and perceived behavioral control (PBC), are expected to influence consumer decisions to buy green cosmetic products in Indonesia. This study's sample technique was nonprobability sampling. This is a sample approach that is chosen based on subjective assessment. Purposive sampling is the method utilized. The research sample consisted of customers who had used and purchased green cosmetic products in Indonesia who were then analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) technique in this research
The Influence of Perceived Social Media Marketing Elements on Consumer–Brand Engagement and Brand Knowledge: A Conceptual Paper Aprilia Diahayu Ningtias; Arry Widodo; Nurafni Rubiyanti; Anita Silvianita
International Journal of Scientific Multidisciplinary Research Vol. 2 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsmr.v2i5.9140

Abstract

With the development of information technology, people's lifestyles, especially in Indonesia, have changed. Now the use of social media is not only used for communication tools, even marketing on social media has become a trend today. This trend has triggered local brands to continue expanding and building customers by conducting marketing activities on social media. Aside from Indonesia's changing consumer behavior, there is an increase in young entrepreneurs in Indonesia. The beauty industry is one of the fastest growing industries in many countries. Sales of personal care products and cosmetics have experienced significant growth in recent years. This study aims to determine how much customer response regarding social media marketing, consumer brand engagement and brand knowledge on The Originote brand. Marketing is very diverse, starting from social media content that is designed as attractive as possible to attract consumer buying interest
The Effect of Destination Image and Electronic Word of Mouth on Visiting Decisions through Interest in Visiting the Twin Lakes Area Twin Lakes Region of West Sumatra Dinda Azzahra; Arry Widodo; Anita Silvianita; Nurafni Rubiyanti
International Journal of Scientific Multidisciplinary Research Vol. 2 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsmr.v2i5.9155

Abstract

Indonesia offers a unique travel experience with diverse cultures, religions, ethnicities and languages on each island. The Twin Lakes region in West Sumatra is one such amazing destination, despite experiencing a decline in visitation from 2019 to 2023. In the age of the internet and social media, advertising and electronic word of mouth (eWOM) can strengthen a destination's image, increase traveler interest and influence visiting decisions. The study used Structural Equation Modeling (SEM) to evaluate the influence of destination image and eWOM on interest in visiting the Twin Lakes Region. The implications of this research are important in building tourist interest and a positive image of this destination. By providing interesting information, we can influence tourists' decision to visit
The Effect of Digital Culture on Employee Performance: A Conceptual Paper Alfayza Diva Azra; R. Nurafni Rubiyanti; Anita Silvianita; Arry Widodo
International Journal of Scientific Multidisciplinary Research Vol. 2 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsmr.v2i5.9162

Abstract

Successful digital transformation in an organization is supported by a digital culture. The aim of this study is to determine the influence of digital culture in the organization on the performance of employees at the Main Branch Office of PT Pos Indonesia Bandung. The quantitative method used in this research is simple linear regression analysis techniques and descriptive analysis. This paper is framed as a concept paper. A comprehensive literature review and previous research were used as the main research tools. This study shows that digital culture has a positive effect on employee performance. A digital culture that increases employee awareness and participation in digital transformation can increase employee capabilities in providing more effective and efficient service quality
The Effect of Sensory Marketing, Brand Experience, Brand Image, and Perceived Service Quality on Brand Loyalty with Customer Satisfaction as an Intervening Variable (Study Conducted on Luxury Brand Product Consumers): A Conceptual Paper Adib Alfikry; Arry Widodo; Anita Silvianita; Nurafni Rubiyanti
International Journal of Scientific Multidisciplinary Research Vol. 2 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsmr.v2i5.9424

Abstract

Luxury brands, epitomes of exclusivity and quality, thrive on their ability to evoke desire and loyalty among consumers. This study delves into the dynamics of brand loyalty within the context of sensory marketing, brand experience, brand image, and perceived service quality, with customer satisfaction acting as an intervening variable. Drawing on a rich literature review, this research aims to unravel the intricate relationships among these constructs in the luxury brand market of Indonesia. Through a quantitative research approach and purposive sampling technique, data will be collected to empirically test the hypothesized relationships. The study hypothesizes direct impacts of sensory marketing, brand experience, brand image, and perceived service quality on brand loyalty, as well as indirect effects mediated by customer satisfaction. By shedding light on these relationships, this research endeavors to contribute to a deeper understanding of consumer behavior in the luxury brand sector and provide valuable insights for marketers aiming to foster brand loyalty in this competitive market landscape
Green Purchase Intention in Slow Fashion: A Conceptual Framework Ghina Alya Audina; Nurafni Rubiyanti; Arry Widodo; Anita Silvianita
International Journal of Scientific Multidisciplinary Research Vol. 2 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsmr.v2i6.9649

Abstract

This study aims to explore the connection between environmental concern, environmental knowledge, eco-innovation, green products, and consumer attitudes towards green purchase intentions using data from Generation Z in West Java. The research model employs structural equation modeling (SEM) with a partial least square (PLS) method. The findings indicate that environmental concern, environmental knowledge, eco-innovation, and green products positively influence green purchase intentions, with consumer attitudes serving as a mediating factor in this relationship
Co-Authors Aang Muhammad Nur Shidiq Abdul Rahman Abdullah Sufyan, Bagja Achmad Ramadhani Ade Irma Susanty Adib Alfikry Afwa, Intan Lailya Agus Maolana Hidayat Akhmad Yunan Akhmad Yunani Alfarisy, Ghifary Alfayza Diva Azra Alzena Fitriani Amalia Nursyamsiah Amjad Syarif Anak Agung Gde Agung Anak Agung Gde Agung Anisa Miftahul Jannah Anita Silvianita Anwar, Muhammad Athallah Makkah Aprilia Diahayu Ningtias Arianto, Mahdar Arlin Ferlina Moch. Trenggana Arya, Gusti Ayu Agung Deviana Astadi Pangarso Ayunabillah Syahvitrie Azdy Putri Azahra, Khanaya Clarista Eka Azhar Humaira Syabani Bagus Nugroho, Lazuardi Budi Prasetiyo Cahyani, Made Gita Dwi Candra Wijayangka Cicilia Stevanie Citra Kusuma Dewi Citra, Khansa Fairuz Desi Natalia Gultom Desianti Ramadhan, Putri Devie Ryana Suchendra Dinda Aulia Rahmah Dinda Azzahra Endah Kusmartiyah Fahimah Fitri Afifi Fahmi Renaldy Azzam Fahri, Muhammad Afdhal Fajriana Khayatul Zikra Fanisa Tris Wandani Faridzie, Muhammad Robby Reynaldy Al Farizka Shafa Nabila Fatizah Amanda Fauzan , Rizky Sani Fauzan Aziz Febrinancy Valencia Putri Fitriani, Alzena Gemuruh Chairul Umam Ghina Alya Audina Ghulam Ilmam H Ginting, Betaria Angel br Ginting, Eldita Giovani Antania Hanjani Gita Indah Hapsari Guevara, Inzagi Ramadhan Gunawan, Tedi Gusfi, Dhiya Athaya Helda Widyarani Lutviari Heru Nugroho Iman, Fathia Ahya Nur Imanuddin Hasbi Iranda Kayla Avania Isfansyah, Haikal Ayasya Jabir, Muh. Agung Jonneli, Halimah Husna Khaya Widelia Kristina Sisilia Kusuma, Tatiana Kuswalabirama, Teuku Muhammad Ridha Lianto, Fazrian Luh Putu Ratna Sundari M. Fariz Syahbani Mahir Pradana Marlindia Ike Sari Marsha Adilla Rahmani Maulana Rezi Ramadhan Meirissa Purwandani Mia Rosmiati Muhamad Fariz Ridwan Firdaus Muhamad Yusuf Ramadhan Muhammad Luthfi Muhammad Rizki Budimansyah Muhammad Robby Reynaldy Al Faridzie Murniati, Syifa Milenia Muzhofar, Rifky Surya Nabila, Farizka Shafa Nabsiah Abdul Wahid Nadia Tammy Wijaya Nadya Novandriani Karina Moeliono Nadya Novandriani Karina Mulyono Nathania, Geovanni Nurfalah, Alvi Febrian Nurhayati, Lina Nursyamsiah, Amalia Nurul Aulia Ramadhina Oktaviani, Prima Kusuma Patrick Adolf Telnoni Perdana, Nabil Rangga Permatasari, Intan Ayu Prajna Deshanta Ibnugraha Pramitha Aulia Pramuditha, Salsabillah Putri Rizky Amanda Pramuko Aji Purwandani, Meirissa Putri, Indriana Bella Putri, Mila Andini Putu Nina Madiawati R. Nurafni Rubiyanti Rafiansyah, Muhammad Rahmadhani, Annisa Vivit Rahmani, Marsha Adilla Rahmat, Dafrian Nur Ramadhani, Moch. Romy Rasyid, Rafika Isya Renda Puspita Dewi Rennyta Yusiana Retno Setyorini Ridwan Firdaus, Muhamad Fariz Rifa’atul Sri Aghnia Rini Handayani Rio Garia Aprillio Riska Apriliani Rixard George Dillak Rizqiningsih, Dwitriana Ulfi Rizza Indah Mega Mandasari Robbi Hendriyanto Roni Riandi Rubiyanti, R. Nurafn Rubyanti, Nurafni Saleh, Yusril Saragih, Romat Sari, Mutiara Kusuma Shaomi Fujiyanti Amalia Sihombing, Reni Pratiwi Silitonga, Adella Stephania Silviannita, Anita Simamora, Indah br Sri Widaningsih Sunandika, Tarisya Adzani Syahputra Syahputra Syarif, Amjad Tarisya Adzani Sunandika Taufan Umbara Udayanti, Imel Ulfa Azizah, Ulfa Umam, Gemuruh Chairul Umi Sumarsih Viony, Regya Wahyu Anggoro, Febrian Setyo yogi suprayogi Yudantri, Anindya Sukma Yulia Nur Hasanah