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Navigating Economic Challenges: Strengthening Organizational Capabilities in the Logistics Sector through Competency Development and Remuneration Systems to Enhance Employee Job Satisfaction and Performance Jonneli, Halimah Husna; Rubiyanti, Rd.Nurafni; Widodo, Arry; Silvianita, Anita
East Asian Journal of Multidisciplinary Research Vol. 3 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i6.9173

Abstract

This study investigates the impact of competency development and remuneration systems on employee job satisfaction and their subsequent influence on employee performance within organizational settings. Utilizing a structural equation modeling (SEM) framework with a partial least squares (PLS) approach, data from employees across diverse industries were analyzed. Results reveal significant positive associations between competency development and employee job satisfaction, as well as between remuneration systems and employee job satisfaction. Furthermore, employee job satisfaction positively correlates with employee performance. The findings underscore the importance of investing in competency development and implementing effective remuneration systems to enhance job satisfaction and subsequently improve employee performance. These insights offer valuable implications for organizations striving to optimize their human resource management practices to achieve heightened organizational effectiveness.
The Influence of Information Quality and Functionality on Intention to Use Mobile Apps with Perceived Usefulness as an Intervening Variable Cahyani, Made Gita Dwi; Dewi, Citra Kusuma; Widodo, Arry; Rubiyanti, Nurafni; Silvianita, Anita
East Asian Journal of Multidisciplinary Research Vol. 3 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i5.9252

Abstract

People's behavior towards the internet creates new habits in obtaining easy transactions for purchasing goods and services, such as purchasing plane tickets using online applications. Traveloka is ranked 1st in Online Travel Agent in Indonesia. This research aims to determine the influence of Information Quality and functionality on the Intention to use Traveloka mobile apps with Perceived usefulness as an intervening variable. The population in this research is Traveloka users in Indonesia. The sample in this study has criteria, namely Traveloka users. This research uses quantitative methods with the Smart-PLS analysis technique
The Influence of Hedonic Value and Economic Value on Continuance Intention with Satisfaction as an Intervening Variable Lianto, Fazrian; Dewi, Citra Kusuma; Widodo, Arry; Rubiyanti, Nurafni; Silvianita, Anita
East Asian Journal of Multidisciplinary Research Vol. 3 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i5.9253

Abstract

People's behavior towards transportation services has formed new habits in using services for ordering goods and services, especially in terms of ordering ride-hailing services via online-based applications. Gojek, which is one of the most popular ride-hailing applications in Indonesia, is ranked second as the most widely used ride-hailing application in Indonesia. This research aims to determine the influence of Hedonic value and Economic value on the Continuance intention of the ride-hailing application (Gojek), with Satisfaction as an intervening variable. The population in this study are users of ride-hailing services from Gojek in Indonesia, as well as a sample consisting of individuals who meet the criteria for being users of the Gojek application. This research method uses a quantitative approach by applying Smart-PLS analysis.
The Influence of Virtual Reality Technology on Purchase Intention through User Experience as an Intervening Variable in the Marketing Strategy of Samsung Products in the Virtual World: a Conceptual Paper Afwa, Intan Lailya; Rubiyanti, Nurafni; Widodo, Arry; Silvianita, Anita
East Asian Journal of Multidisciplinary Research Vol. 3 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i6.9350

Abstract

Virtual reality has come a long way in recent years, and its potential to revolutionize the world of marketing is becoming increasingly apparent. It offers an immersive and engaging new way to reach consumers. Samsung utilizes this technology to gain a significant advantage in competition. This study aims to determine the effect of virtual reality technology on purchase intention through user experience as an intervening variable in the marketing strategy of Samsung products in the virtual world. This type of research is quantitative research using the Structural equation modeling (SEM) method with the Partial Least Square (PLS) approach using SmartPLS software. With this research, it is hoped that it can contribute to improving marketing strategies for Samsung products through virtual reality technology.
Mobile Payment Service Adoption: Understanding OVO E-Wallet Customers among GEN Y and GEN Z in Bandung, West Java Viony, Regya; Widodo, Arry
Journal of Indonesia Marketing Association (IMA) Vol. 2 No. 2 (2024)
Publisher : Indonesia Marketing Association (IMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69477/ima.v2i2.30

Abstract

This study aimed to determine the factors that influence the Y and Z generation consumers in using OVO E-wallet in the city of Bandung. The analysis employed the Unified Theory of Acceptance and Use of Technology (UTAUT) model, namely performance expectancy (PE), social influence (SI), and behavioral intention (BI). The data analysis was carried out using the structural equation model (SEM-PLS) on the final data collected as many as 400 respondents. The obtained results indicated that the performance expectancy (PE) and social influence (SI) have a positive and significant effect on the behavioral intention (BI) regarding the use of OVO mobile payment. In addition, the social influence (SI) moderates the performance expectancy (PE) towards the behavioral intention (BI). Generations Y and Z have high awareness and strong enthusiasm for adopting OVO mobile payment as long as it provides benefits. One strategy to encourage the adoption of OVO mobile payments among the Y and Z generations is to facilitate financial transactions in an expeditious manner. The social influence (SI) is also a factor regarding the adoption of OVO mobile payments. This suggests that generations Y and Z rely more on advice and recommendations from important people (such as family, friends and relatives) in the adoption of OVO mobile wallet.
Value Perception and Streaming Intentions: Exploring Social Identity Mediation in Indonesian OTT Users Shaomi Fujiyanti Amalia; Nurafni Rubiyanti; Arry Widodo; Anita Silvianita
Formosa Journal of Multidisciplinary Research Vol. 3 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i5.9218

Abstract

In the era of digital technology development and the influence of the pandemic, there has been a shift in media consumption patterns among society which has successfully driven the rise of Over-The-Top (OTT) platform streaming services. This phenomenon has opened up huge opportunities for digital marketers who are looking for unique ways to approach their consumers. This research aims to validate the Perceived Value Theory and Social Identity Theory models in predicting people's attitudes towards Future Behavioral Intention. The sampling technique in this research used nonprobability sampling. The sampling method used was purposive sampling. The sample in this research is consumers who have used Over-The-Top (OTT) streaming services in Indonesia. The analysis technique used is Partial Least Squares (PLS) with Structural Equation Modeling (SEM). SEM-PLS is a statistical analysis method used to validate structural equation models that include latent variables.
The Influence of Content Marketing on Customer Advocacy with Entertainment Intention as an Intervening Variable on Tiktok Uswatun Khasanah; Nurafni Rubiyanti; Arry Widodo; Anita Silvianita
Formosa Journal of Multidisciplinary Research Vol. 3 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i5.9232

Abstract

This study aims to determine the relationship between marketing content and customer advocacy mediated by entertainment intentions using the idea of the stimulus - organism - response (SOR) framework on TikTok social media. The research model used is Structural Equation Modeling (SEM) with a Partial Least Square (PLS) approach. The results showed that content marketing is the main key to increasing customer engagement. This engagement can trigger customer advocacy, where customers actively promote brands based on the positive experiences they feel. The role of entertainment intentions in content marketing is also important to provide consumer self-awareness and identity formation so that it will affect customer advocacy.
Adoption of Cash on delivery (COD) Payment System in Tokopedia Marketplace Transaction Nurul Aulia Ramadhina; Arry Widodo; Nurafni Rubiyanti; Anita Silvianita
Formosa Journal of Multidisciplinary Research Vol. 3 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i6.9264

Abstract

Everyone is connected to the internet, everyone now trusts buying and selling activities on the internet, and currently the internet world has sufficient security. The growth of marketplace platforms such as Tokopedia makes it easier for people to make purchases just from home. The Cash on Delivery (COD) payment system is an option for people who want easy direct payments. The COD payment method has many benefits, especially in avoiding fraud. Apart from having advantages, the COD system also has disadvantages, one of which is that customers do not want to pay for the products sent and blame the courier. This conceptual paper uses the UTAUT development theory. The sampling technique in this study used nonprobability sampling. This technique is a sampling technique that is selected based on subjective judgment. The sampling method used is purposive sampling. The sample in this study were consumers who have used and purchased green cosmetic products in Indonesia. The research model used is Structural Equation Modeling (SEM) with the Partial Least Square (PLS) approach.
Application of Kirkpatrick Model to Measure Employee Agility to Employee Performance of PT Telkom Indonesia Dinda Aulia Rahmah; Arry Widodo; Anita Silvianita; Nurafni Rubiyanti
Formosa Journal of Multidisciplinary Research Vol. 3 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i6.9355

Abstract

This study aims to determine the relationship between Reaction, Learning, Behavior, Result, Employee Agility, and Employee Performance using AfRAM (Agility for B2B Regional &; Account Management Team) trainee data. In this study using proportional sampling technique. In analyzing the data collected using PLS-SEM. The result of the study is that employee agility is an urgency and the company's needs continue to increase. Agility benefits employee performance. Employee Agility can be developed through training. Research evaluation is very important to measure the success rate of training, the evaluation method used is kirkpatrick. Employees with a high level of agility can implement the skills learned in training effectively, demonstrating a strong relationship between training and employee performance.
The Influence of Customer Experience and Brand Image on Repurchase Intention Through Product Quality as a Moderator on the Zalora E-commerce Platform : A Conceptual Framework Fatizah Amanda; Arry Widodo; Nurafni Rubiyanti; Anita Silvianita
Formosa Journal of Multidisciplinary Research Vol. 3 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i6.9357

Abstract

The growth of the fashion e-commerce industry in Indonesia continues to increase rapidly. This is triggered by the increasing use of the internet and smartphones. Zalora, as a leading fashion e-commerce platform, has successfully become a prominent market in Indonesia by providing a wide range of fashion products from local and international brands. In this digital era, there has been a significant transition in consumer behavior and people are moving to do their shopping through online platforms, especially for fashion products. This study aims to examine the impact of customer experience and brand image on repurchase intentions through product quality as a regulator on the Zalora e-commerce platform. This study was conducted using a quantitative approach. Data was collected through questionnaires and analyzed using the regression method. The purpose of this research is to contribute to further understanding of the influence of customer experience and brand image on customer repurchase intentions on the Zalora e-commerce platform. In addition, this study also aims to determine how product quality affects the relationship between customer experience and brand image with the intention to repurchase.
Co-Authors Aang Muhammad Nur Shidiq Abdul Rahman Achmad Ramadhani Ade Irma Susanty Adella Stephania Silitonga Adib Alfikry Afwa, Intan Lailya Agus Maolana Agus Maolana Hidayat Akhmad Yunan Akhmad Yunani Al-Ghifari, Faza Arinda Alfarisy, Ghifary Alfayza Diva Azra Alzena Fitriani Amalia Nursyamsiah Amjad Syarif Anak Agung Gde Agung Anak Agung Gde Agung Anisa Miftahul Jannah Anita Silvianita Anwar, Muhammad Athallah Makkah Aprilia Diahayu Ningtias Ardiyana, Muhammad Rifky Arianto, Mahdar Arlin Ferlina Moch. Trenggana Arya, Gusti Ayu Agung Deviana Astadi Pangarso Ayunabillah Syahvitrie Azdy Putri Azahra, Khanaya Clarista Eka Azhar Humaira Syabani Azzahra, Averrina Salsabil Bagja Abdullah Sufyan Bagus Nugroho, Lazuardi Budi Prasetiyo Cahyani, Made Gita Dwi Candra Wijayangka Cicilia Stevanie Citra Kusuma Dewi Citra, Khansa Fairuz Desi Natalia Gultom Devie Ryana Suchendra Dinda Aulia Rahmah Dinda Azzahra Disman Disman Endah Kusmartiyah Erlita Fahimah Fitri Afifi Fahmi Renaldy Azzam Fahri, Muhammad Afdhal Fajar Soefany Fajriana Khayatul Zikra Fanisa Tris Wandani Faridzie, Muhammad Robby Reynaldy Al Farizka Shafa Nabila Fatizah Amanda Fauzan , Rizky Sani Fauzan Aziz Febrinancy Valencia Putri Fitriani, Alzena Gemuruh Chairul Umam Ghina Alya Audina Ghulam Ilmam H Ginting, Betaria Angel br Ginting, Eldita Giovani Antania Hanjani Gita Indah Hapsari Guevara, Inzagi Ramadhan Gunawan, Tedi Guritno, Ikshan Gusfi, Dhiya Athaya Helda Widyarani Lutviari Heru Nugroho Iman, Fathia Ahya Nur Imanuddin Hasbi Iranda Kayla Avania Isfansyah, Haikal Ayasya Jabir, Muh. Agung Jonneli, Halimah Husna Khaya Widelia Kristina Sisilia Kusuma, Tatiana Kuswalabirama, Teuku Muhammad Ridha Lianto, Fazrian Lili Adi Wibowo Lina Nurhayati Luh Putu Ratna Sundari Lukman, Arby M. Fariz Syahbani Mahir Pradana Marlindia Ike Sari Marsha Adilla Rahmani Matrona Patricia Malindir Maulana Rezi Ramadhan Meirissa Purwandani Mia Rosmiati Miranda Oktaviani Muhamad Fariz Ridwan Firdaus Muhamad Yusuf Ramadhan Muhammad Luthfi Muhammad Rizki Budimansyah Muhammad Robby Reynaldy Al Faridzie Murniati, Syifa Milenia Muzhofar, Rifky Surya Nabila, Farizka Shafa Nabilah Syaharani Dewasandra Nabsiah Abdul Wahid Nadia Tammy Wijaya Nadya Novandriani Karina Moeliono Nadya Novandriani Karina Mulyono Nathania, Geovanni Ni Putu Nurwita Pratami Nurfalah, Alvi Febrian Nurhayati, Lina Nurul Aulia Ramadhina Oktaviani, Prima Kusuma Patrick Adolf Telnoni Perdana, Nabil Rangga Permatasari, Intan Ayu Prajna Deshanta Ibnugraha Pramitha Aulia Pramuditha, Salsabillah Putri Rizky Amanda Pramuko Aji Purwandani, Meirissa Puspita, Muthia Ayu Putri Desianti Ramadhan Putri, Indriana Bella Putri, Mila Andini Putu Nina Madiawati R. Amalina Dewi Kumalasari R. Nurafni Rubiyanti Rafiansyah, Muhammad Rahmadhani, Annisa Vivit Rahmat, Dafrian Nur Rama Ramadhani, Moch. Romy Rasyid, Rafika Isya Ratih Hurriyati Renda Puspita Dewi Rennyta Yusiana Rennyta Yusiana Retno Setyorini Ridwan Firdaus, Muhamad Fariz Rifa’atul Sri Aghnia Rini Handayani Rio Garia Aprillio Riska Apriliani Rixard George Dillak Rizqiningsih, Dwitriana Ulfi Rizza Indah Mega Mandasari Robbi Hendriyanto Roni Riandi Rubiyanti, R. Nurafn Rubyanti, Nurafni Sadique Ali Saleh, Yusril Saragih, Romat Sari, Mutiara Kusuma Shaomi Fujiyanti Amalia Sheren Marselina Sihombing, Reni Pratiwi Silitonga, Adella Stephania Silviannita, Anita Simamora, Indah br Sri Widaningsih Sunandika, Tarisya Adzani Syahputra Syahputra Syarif, Amjad Tarisya Adzani Sunandika Taufan Umbara Udayanti, Imel Ulfa Azizah, Ulfa Umam, Gemuruh Chairul Umi Sumarsih Viony, Regya Wahyu Anggoro, Febrian Setyo yogi suprayogi Yoriswan, Rizqullah Raja Yudantri, Anindya Sukma Yulia Nur Hasanah Zamaludin Abdulah Zidan Basyarahil Rais Pambudi