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All Journal JAM : Jurnal Aplikasi Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis IMAGE Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Manajemen Indonesia FITRAH:Jurnal Kajian Ilmu-ilmu Keislaman EKONOMIS : Journal of Economics and Business JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Owner : Riset dan Jurnal Akuntansi Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Riau Journal of Empowerment Journal of Secretary and Business Administration OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Almana : Jurnal Manajemen dan Bisnis JURNAL MANAJEMEN BISNIS Jurnal Samudra Ekonomi dan Bisnis Journal of Innovation in Business and Economics JURNAL PEMASARAN KOMPETITIF Dinasti International Journal of Management Science Business Management Journal Program Studi Manajemen Jurnal Riset Bisnis dan Manajemen Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Charity : Jurnal Pengabdian Masyarakat Jurnal Ilmiah Wahana Pendidikan Indonesian Community Journal East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal WIDYA LAKSMI (Jurnal Pengabdian Kepada Masyarakat) Formosa Journal of Multidisciplinary Research (FJMR) Formosa Journal of Applied Sciences (FJAS) Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Journal of Finance and Business Digital (JFBD) Journal of International Conference Proceedings Asian Journal of Management Analytics Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Best Journal of Administration and Management Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Journal of Islamic Economics and Business Inclusive Society and Sustainability Studies (ISSUES) International Journal of Integrative Sciences eProceedings of Management International Journal of Scientific Multidisciplinary Research (IJSMR) Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) Jurnal Informasi Pengabdian Masyarakat Enrichment: Journal of Multidisciplinary Research and Development SOROT: Jurnal Pengabdian Kepada Masyarakat AMMA : Jurnal Pengabdian Masyarakat Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Penelitian Pendidikan Indonesia Jurnal Indonesia : Manajemen Informatika dan Komunikasi Journal of Indonesia Marketing Association Multidisciplinary Indonesian Center Journal Jurnal Sekretaris & Administrasi Bisnis Harmoni Economics: International Journal of Economics and Accounting Journal of Indonesia Business Research (JIBR)
Arry Widodo
Universitas Telkom
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Pengaruh Brand Awareness & Brand Image Terhadap Purchase Decision Oleh Oleh Dessert Cheesecuit Bandung Dengan Brand Preference Sebagai Variabel Intervening Adella Stephania Silitonga; Arry Widodo
Journal of Indonesia Business Research (JIBR) Vol. 4 No. 1 (2026): June 2026
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jibr.v4i1.10868

Abstract

Pesatnya perkembangan UMKM di Indonesia, khususnya di sektor kuliner, membuat persaingan antar pelaku usaha oleh-oleh khas daerah semakin ketat. Salah satu bisnis yang berkembang di Bandung adalah Cheesecuit Bandung, sebuah brand dessert berbasis keju yang mulai dikenal luas melalui media sosial dan content marketing terkenal. Meski demikian, masih rendahnya brand awareness menjadi tantangan dalam memperkuat brand image juga mendorong keputusan pembelian konsumen. Merujuk fenomena yang terjadi, penelitian ini dilakukan untuk mengkaji sejauh mana pengaruh brand awareness dan brand image terhadap keputusan pembelian produk Cheesecuit Bandung, melalui brand preference sebagai variabel mediasi. Tujuan utama dari penelitian ini adalah untuk menggambarkan bagaimana kesadaran merek dan citra merek memengaruhi keputusan pembelian konsumen, serta mengevaluasi peran brand preference sebagai perantara dalam hubungan antar variabel tersebut. Studi ini memakai pendekatan kuantitatif, dengan melibatkan 385 responden. Teknik pengambilan sampel dalam studi ini menggunakan metode non-probability sampling dengan pendekatan purposive sampling. Pengumpulan informasi dilakukan secara online melalui penyebaran kuesioner menggunakan Google Form. Analisis data dilakukan dengan metode Structural Equation Modeling (SEM) berbasis pendekatan Partial Least Squares (PLS) dengan menggunakan perangkat lunak SmartPLS versi 4.0.Hasil penelitian mengungkapkan bahwa brand awareness dan brand image memiliki pengaruh positif dan signifikan terhadaap brand preference maupun purchase decision. Selain itu, brand preference terbukti memediasi secara signifikan hubungan antara brand awareness dan brand image terhadap purchase decision. Temuan ini memperkuat pentingnya peningkatan kesadaran merek dan citra merek untuk mendorong preferensi konsumen yang berujung pada keputusann pembelian.
The Influence of Brand Image and Customer Satisfaction on Loyalty and Repurchase: A Study on Samsung Electronics Customers in The Context of E-Waste Issues Putri Desianti Ramadhan; Arry Widodo; Nurafni Rubiyanti
Enrichment: Journal of Multidisciplinary Research and Development Vol. 3 No. 4 (2025): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v3i4.416

Abstract

This study aims to analyze the influence of brand image and customer satisfaction on brand loyalty and repurchase decision among Samsung Electronics consumers in Indonesia, within the context of electronic waste (e-waste) management issues. The phenomenon of increasing global e-waste volume and the low recycling rate in Indonesia encourage electronics companies, including Samsung, to implement sustainability strategies to maintain brand image and customer satisfaction. The research method used is quantitative with a Structural Equation Modeling–Partial Least Square (SEM-PLS) approach. Data were collected through an online questionnaire distributed to 200 Samsung Electronics consumers in Indonesia. The variables in this study include brand image, customer satisfaction, brand loyalty, repurchase decision, and demographics as moderating variables. The results show that brand image and customer satisfaction have a positive and significant effect on brand loyalty and repurchase decision. Furthermore, brand loyalty mediates the influence of brand image and customer satisfaction on repurchase decision. However, demographic factors do not moderate the relationship between brand image and customer satisfaction with brand loyalty. These findings indicate that Samsung's sustainability strategy through its e-waste recycling program plays an important role in strengthening brand image, increasing satisfaction, and encouraging repurchase behavior. This research is expected to provide theoretical contributions to the green marketing and consumer behavior literature, as well as practical recommendations for Samsung brand managers to enhance the effectiveness of sustainability programs in Indonesia.
Expolation Of The Relationship Between Live Host And Audience On Shopee Live Lina Nurhayati; Arry Widodo; R. Nurafni Rubiyanti
Enrichment: Journal of Multidisciplinary Research and Development Vol. 3 No. 4 (2025): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v3i4.417

Abstract

This study aims to explore the influence of Interactional Element and Audience Characteristic on Purchase Intention within the context of Shopee Live, while also examining the mediating roles of Perceived Influencer and Consumer attitude. A quantitative approach was employed through a survey conducted among active Shopee Live users in Indonesia. The data were analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The findings indicate that Interactional Element has a positive and significant effect on both Perceived Influencer and Purchase Intention. Audience Characteristic significantly influences both Consumer Attitude and Purchase Intention. Additionally, both Perceived Influencer and Consumer Attitude have positive effects on Purchase Intention. Mediation analysis confirms that Perceived Influencer and Consumer Attitude mediate the relationship between Interactional Element and Audience Characteristic with Purchase Intention, respectively. This study contributes theoretically to the understanding of digital interaction and audience alignment in shaping consumer behavior in live commerce. Practically, the results offer insights for developing more interactive and personalized digital marketing strategies for e-commerce businesses.
The Influence of Social Media Marketing Activities (SMMas) on Purchase Decisions is Mediated by Electronic Word of Mouth (E-WOM) and Perceived Value in Compass Shoe Brands Bagja Abdullah Sufyan; Putu Nina Madiawati; Arry Widodo
Enrichment: Journal of Multidisciplinary Research and Development Vol. 3 No. 5 (2025): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v3i5.428

Abstract

This study examines the influence of Social Media Marketing Activities (SMMAs) on purchase decisions, mediated by Electronic Word of Mouth (E-WOM) and perceived value, in the context of Compass as one of the leading local sneaker brands in Indonesia. The rapid growth of the creative economy in Indonesia and the dominance of digital platforms in consumer behavior make understanding the role of social media in shaping purchasing decisions even more important. This study uses a quantitative approach with the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method to analyze data from 384 respondents who knew about the existence of Compass on social media. The results show that Social Media Marketing Activities (SMMAs) have a significant effect on Electronic Word of Mouth (E-WOM) and perceived value, where interactive content and following trends are the main drivers of consumer engagement. Furthermore, Electronic Word of Mouth (E-WOM) has been proven to have a significant mediating effect between Social Media Marketing Activities (SMMAs) and perceived value by strengthening consumer trust and perception of brands. Perceived value is also an important determinant in purchasing decisions, including functional, emotional, and social dimensions. While Compass already has a strong level of digital engagement, it has been found that there are gaps in functional value and price perceptions that are areas for strategic improvement. This research contributes theoretically by integrating the consumer behavior framework with the concept of digital marketing, as well as providing practical implications for fashion brands in utilizing social media to strengthen consumer decision-making pathways in the competitive sneakers market.
The Effect of Green Promotion and Green Packaging on Green Purchase Behavior through Environmental Knowledge Zidan Basyarahil Rais Pambudi; Agus Maolana Hidayat; Arry Widodo; Nurafni Rubiyanti
Formosa Journal of Multidisciplinary Research Vol. 4 No. 5 (2025): May 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v4i5.220

Abstract

Environmental issues, especially the problem of plastic waste from household product packaging, are increasingly becoming a global concern. The Indonesian government has set a waste reduction target as part of its sustainability policy. As environmental awareness increases, consumers are starting to consider environmentally friendly aspects in their purchasing decisions. This study aims to analyze the effect of green promotion and green packaging on green purchase behavior through environmental knowledge of Easy Green product consumers. This study uses a quantitative approach with the Structural Equation Model (SEM) method based on Partial Least Square (PLS). The results show that green promotion and green packaging play a role in increasing consumers' environmental awareness, which ultimately influences their green purchasing behavior. These findings provide implications for companies in designing more effective marketing strategies to encourage sustainable consumption behavior.
The Effect of Price and Service Quality on Customer Loyalty: The Mediating Role of Traveloka Customer Satisfaction Muna Inayah; Agus Maolana Hidayat; Arry Widodo; Nurafni Rubiyanti
Formosa Journal of Multidisciplinary Research Vol. 4 No. 5 (2025): May 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v4i5.212

Abstract

This conceptual paper explores the relationship between price, service quality, customer satisfaction, and customer loyalty in the context of Traveloka, a leading online travel agency. Using existing literature, this study proposes a theoretical framework that positions customer satisfaction as a mediator between price and service quality on customer loyalty. Employing a quantitative approach, this research focuses on Traveloka's customer base to analyze how pricing strategies and service quality impact customer retention. The findings indicate that both price and service quality have a positive effect on customer loyalty. Furthermore, customer satisfaction plays a crucial mediating role in strengthening this relationship. The study suggests that improving service quality and offering competitive pricing are essential strategies for increasing customer loyalty in online travel services. These insights contribute to the understanding of customer retention strategies in the highly competitive online travel industry.
Analysis of the Influence of Demographic, Psychographic, Social, and Environmental Factors on Community Participation in Social Activities in Bandung City: A Conceptual Framework Rania Apriella Putri Kurniawan; Arry Widodo; Nurafni Rubiyanti; Agus Maolana Hidayat
Formosa Journal of Multidisciplinary Research Vol. 4 No. 5 (2025): May 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v4i5.207

Abstract

This study aims to analyze the influence of demographic, psychographic, social, and environmental factors on the level of community participation in social activities in Bandung City. The research method used is a quantitative approach with a survey technique, involving 100 respondents selected using a stratified random sampling technique. Data were analyzed using multiple regression to identify the dominant factors influencing participation. The results showed that demographic factors, such as age and education level, had a significant effect on the level of social involvement. In addition, psychographic aspects, including personal values ​​and motivation, also contributed to encouraging participation. Social factors, such as family and community support, and physical environmental conditions, such as the availability of social facilities, also strengthened the tendency of people to actively participate. This study concludes that a multidimensional approach is needed to increase social participation in urban communities. The practical implications of this study are the importance of policies that are oriented towards increasing social awareness, strengthening communities, and providing facilities that support community social activities. These findings are expected to be a reference for local governments and social institutions in designing more effective and inclusive programs.
From Responsibility to Intention: How CSR and Trust Shape Consumer Behavior in Sustainable Cosmetics Indonesia - A Conceptual Paper Tarisya Rizki Ramadina; Nurafni Rubiyanti; Arry Widodo
Formosa Journal of Multidisciplinary Research Vol. 4 No. 5 (2025): May 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v4i5.203

Abstract

This conceptual study examines the relationship between Corporate Social Responsibility (CSR) and consumer purchase intention, with trust as a mediating variable, within the context of Indonesia's sustainable cosmetics industry. The research explores how trust mediates the link between consumer perceptions of CSR and their decisions to purchase environmentally friendly cosmetic products. Drawing on an extensive literature review, the study proposes a conceptual model that outlines the relationships among CSR, trust, and purchase intention. This model is intended for future empirical testing using Structural Equation Modeling (SEM) and the Partial Least Squares (PLS) method. The findings suggest that authentically and consistently implemented CSR practices can foster consumer trust, which in turn enhances purchase intention toward sustainable products. This study contributes to the literature on sustainable marketing and offers practical insights for local cosmetic companies in formulating business strategies grounded in sustainability principles.
Understanding the Mediating Role of Innovative Work Behaviour in the Relationship between Job Autonomy, Job Engagement, and Employee Performance: A Conceptual Study on Gen-Z Tanzila Salma Maulita; Agus Maolana Hidayat; Arry Widodo; Nurafni Rubiyanti
Formosa Journal of Multidisciplinary Research Vol. 4 No. 6 (2025): June 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v4i6.254

Abstract

This conceptual paper explores the relationships between job autonomy, job engagement, and employee performance, specifically focusing on Generation Z employees within the service sector. Given the distinct characteristics of this generation, the study aims to develop a theoretical framework that illustrates how job autonomy and engagement serve as predictors of innovative work behaviors, which subsequently influence employee performance. The research highlights that job autonomy positively affects employee performance by instilling a sense of ownership and responsibility among Generation Z workers. Furthermore, job engagement is identified as a critical factor that enhances performance, as employees who are emotionally and cognitively involved are more likely to tackle work challenges enthusiastically. Innovative work behavior is proposed as a partial mediator in the relationship between job autonomy and job engagement, thereby strengthening their impact on performance outcomes. The findings emphasize the necessity for organizations to cultivate a work environment that promotes autonomy, engagement, and innovation, which are essential for improving the performance of Generation Z employees.
The Effect of Internal Branding and Perceived Organizational Support on Turnover Intention Through Work Engagement Among Faculty and Educational Staff at Telkom University Mohamad Ridwan Noor; Putu Nina Madiawati; Arry Widodo
Enrichment: Journal of Multidisciplinary Research and Development Vol. 4 No. 6 (2026): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v4i6.782

Abstract

Employee retention is essential for maintaining academic service quality and institutional knowledge in universities. At Telkom University, variations in employee satisfaction indicate the need to understand organizational factors associated with work engagement and turnover intention. This study examined the effects of internal branding and perceived organizational support on turnover intention through work engagement among lecturers and academic support staff. A quantitative, cross-sectional causal survey was conducted involving 328 respondents selected from a population of 1,808 employees. Data were collected using a five-point Likert-scale questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results showed that internal branding positively affected work engagement (? = 0.430; p < 0.001) and turnover intention (? = 0.510; p < 0.001). Perceived organizational support positively affected work engagement (? = 0.372; p < 0.001) but had no significant effect on turnover intention (? = 0.010; p = 0.877). Work engagement did not significantly affect turnover intention and did not mediate the effects of internal branding or perceived organizational support. The model explained 55.4% of the variance in work engagement and 32.6% of the variance in turnover intention. Internal branding and organizational support strengthened work engagement; however, turnover intention was not explained through work engagement, indicating that additional organizational and individual factors should be investigated in future research.
Co-Authors Aang Muhammad Nur Shidiq Abdul Rahman Achmad Ramadhani Ade Irma Susanty Adella Stephania Silitonga Adib Alfikry Afwa, Intan Lailya Agus Maolana Agus Maolana Hidayat Agus Maulana Hidayat Akhmad Yunan Akhmad Yunani Al-Ghifari, Faza Arinda Alfarisy, Ghifary Alfayza Diva Azra Alzena Fitriani Amalia Nursyamsiah Amalia Nursyamsiah Amjad Syarif Anak Agung Gde Agung Anak Agung Gde Agung Anisa Miftahul Jannah Anita Silvianita Anwar, Muhammad Athallah Makkah Aprilia Diahayu Ningtias Ardiyana, Muhammad Rifky Arianto, Mahdar Arlin Ferlina Moch. Trenggana Arya, Gusti Ayu Agung Deviana Astadi Pangarso Ayunabillah Syahvitrie Azdy Putri Azahra, Khanaya Clarista Eka Azhar Humaira Syabani Azzahra, Averrina Salsabil Bagja Abdullah Sufyan Bagus Nugroho, Lazuardi Budi Prasetiyo Caca Sukma Saeful Hidayat Cahyani, Made Gita Dwi Candra Wijayangka Cicilia Stevanie Citra Kusuma Dewi Citra, Khansa Fairuz Desi Natalia Gultom Devie Ryana Suchendra Dinda Aulia Rahmah Dinda Azzahra Disman Disman Endah Kusmartiyah Erlita Fahimah Fitri Afifi Fahmi Renaldy Azzam Fahri, Muhammad Afdhal Fajar Soefany Fajriana Khayatul Zikra Fanisa Tris Wandani Faridzie, Muhammad Robby Reynaldy Al Farizka Shafa Nabila Fatizah Amanda Fauzan , Rizky Sani Fauzan Aziz Febrinancy Valencia Putri Fitriani, Alzena Gemuruh Chairul Umam Ghina Alya Audina Ghulam Ilmam H Ginting, Betaria Angel br Ginting, Eldita Giovani Antania Hanjani Gita Indah Hapsari Guevara, Inzagi Ramadhan Gunawan, Tedi Guritno, Ikshan Gusfi, Dhiya Athaya Helda Widyarani Lutviari Heru Nugroho I Putu Yopha Candra Aditya Ibnu, Ghazi M. Naufal Iman, Fathia Ahya Nur Imanuddin Hasbi Indah Kusprasetya Iranda Kayla Avania Isfansyah, Haikal Ayasya Jabir, Muh. Agung Jonneli, Halimah Husna Khaya Widelia Kristina Sisilia Kusuma, Tatiana Kuswalabirama, Teuku Muhammad Ridha Lianto, Fazrian Lili Adi Wibowo Lina Nurhayati Lucky Roy Saputra Luh Putu Ratna Sundari Lukman, Arby M. Fariz Syahbani Mahir Pradana Maolana Hidayat Marlindia Ike Sari Marsha Adilla Rahmani Marsha Adilla Rahmani Matrona Patricia Malindir Matrona Patricia Malindir Maulana Rezi Ramadhan Meirissa Purwandani Mia Rosmiati Miranda Oktaviani Mohamad Ridwan Noor Monika Yovita Muhamad Fariz Ridwan Firdaus Muhamad Yusuf Ramadhan Muhammad Luthfi Muhammad Rizki Budimansyah Muhammad Robby Reynaldy Al Faridzie Muna Inayah Murniati, Syifa Milenia Muzhofar, Rifky Surya Nabila, Farizka Shafa Nabilah Syaharani Dewasandra Nabsiah Abdul Wahid Nadia Tammy Wijaya Nadya Novandriani Karina Moeliono Nadya Novandriani Karina Mulyono Nathania, Geovanni Ni Putu Nurwita Pratami Nurfalah, Alvi Febrian Nurhayati, Lina Nurul Aulia Ramadhina Oktaviani, Prima Kusuma Patrick Adolf Telnoni Perdana, Nabil Rangga Permatasari, Intan Ayu Prajna Deshanta Ibnugraha Pramitha Aulia Pramuditha, Salsabillah Putri Rizky Amanda Pramuko Aji Purwandani, Meirissa Puspita, Muthia Ayu Putri Desianti Ramadhan Putri, Indriana Bella Putri, Mila Andini Putu Nina Madiawati R. Amalina Dewi Kumalasari R. Nurafni Rubiyanti Rafiansyah, Muhammad Rahmadhani, Annisa Vivit Rahmat, Dafrian Nur Rama Ramadhani, Moch. Romy Rania Apriella Putri Kurniawan Rasyid, Rafika Isya Ratih Hurriyati Renda Puspita Dewi Rennyta Yusiana Rennyta Yusiana Reshinta Indah Syafiera Retno Setyorini Ridwan Firdaus, Muhamad Fariz Rifa’atul Sri Aghnia Rini Handayani Rio Garia Aprillio Riska Apriliani Rixard George Dillak Rizqiningsih, Dwitriana Ulfi Rizza Indah Mega Mandasari Robbi Hendriyanto Roni Riandi Rubiyanti, R. Nurafn Rubyanti, Nurafni Sadique Ali Saleh, Yusril Saragih, Romat Sari, Mutiara Kusuma Shaomi Fujiyanti Amalia Sheren Marselina Sihombing, Reni Pratiwi Silitonga, Adella Stephania Silviannita, Anita Simamora, Indah br Sri Widaningsih Sunandika, Tarisya Adzani Syahputra Syahputra Syarif, Amjad Tanzila Salma Maulita Tarisya Adzani Sunandika Tarisya Rizki Ramadina Taufan Umbara Terisha Andra Novarianty Udayanti, Imel Ulfa Azizah, Ulfa Umam, Gemuruh Chairul Umi Sumarsih Viony, Regya Wahyu Anggoro, Febrian Setyo yogi suprayogi Yoriswan, Rizqullah Raja Yudantri, Anindya Sukma Yulia Nur Hasanah Zamaludin Abdulah Zidan Basyarahil Rais Pambudi