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Arry Widodo
Universitas Telkom
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ANALYSIS OF SERVICE QUALITY AND CONSUMER SATISFACTION USING CUSTOMER SATISFACTION INDEX (CSI) AND IMPORTANT PERFORMANCE ANALYSIS (IPA) IN WORKSHOP AUTO2000 ASIA AFRIKA BANDUNG Syarif, Amjad; Widodo, Arry

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Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (430.414 KB) | DOI: 10.31955/mea.v4i3.444

Abstract

Salah satu perusahaan bengkel resmi yang dimiliki Toyota adalah Auto2000 Asia Afrika Bandung. Kepuasan pelanggan pada Auto2000 Asia Afrika Bandung dikatakan menurun, menurut data jumlah unit service berkala di Auto2000 Asia Afrika Bandung pada rentang April 2018 - April 2019 terdapat penurunan jumlah kendaraan yang service sebesar 94%. Hal ini menandakan adanya ketidakpuasan pelanggan dengan kualitas pelayanan yang diberikan oleh Auto2000 Asia Afrika Bandung. Penelitian ini bertujuan untuk mengetahui tingkat kepuasan pelanggan terhadap kualitas pelayanan serta menganalisis variabel yang perlu dilakukan perbaikan pada Auto2000 Asia Afrika Bandung. Penelitian ini menggunakan metode CSI dan IPA. Populasi yang digunakan dalam penelitian ini adalah pelanggan yang menggunakan service Auto2000 Asia Afrika Bandung. Pengambilan sampel dilakukan menggunakan NonProbability Sampling dengan jumlah responden sebanyak 100 orang. Hasil penyebaran kuesioner diolah dengan analisis CSI untuk mengetahui tingkat kepuasan serta analisis GAP lalu diolah kembali dengan menggunakan metode IPA guna mengetahui variabel yang perlu dilakukan perbaikan melalui SPSS 22. Hasil pada penelitian ini terdapat persepsi konsumen terhadap kinerja dengan kategori baik sebesar 77.31%. dan tingkat kepentingan pada perusahaan dengan kategori baik sebesar 80,21%. Tingkat kepuasan yang diukur melalui CSI mendapat nilai 77,91% yang berarti pelanggan merasa puas, sedangkan pada analisis GAP 15 dari 17 item bernilai negatif maka dapat disimpulkan bahwa konsumen belum merasa puas. Dan dalam diagram kartesius terdapat 5 aspek yang harus diperbaiki untuk meningkatkan kepuasan konsumen atas kualitas layanan perusahaan Auto2000 Asia Afrika Bandung
PENGARUH PENGETAHUAN MEREK HUJAU DAN SIKAP TERHADAP MEREK HIJAU TERHADAP NIAT PEMBELIAN HIJAU PADA PRODUK TROPICANA SLIM DI KOTA BANDUNG Ridwan Firdaus, Muhamad Fariz; Widodo, Arry

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Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (74.805 KB) | DOI: 10.31955/mea.v5i1.713

Abstract

Dalam beberapa tahun terakhir produk Tropicana Slim menjadi top brand untuk kategori pemanis pengganti gula. Disamping itu tejadi penurunan penjualan produk Tropicana Slim di Jawa Barat dari 2017 sampai 2019. Lokasi penelilitan ini berada dikota Bandung karena kota Bandung merupakan ibukota dari provinis Jawa Barat dan salah satu kota hijau yang berada di Indonesia. Penelitian bertujuan unutk mengetahu Pengetahuan merek hujau dan Sikap terhadap merek hijau terhadap Niat pembelian hijau pada Poruk Tropicana Slim dikota Bandung.Penelitian ini mengguanakan metode kuantitatif dengan jenis penelitian deskriptif kausalitas. Pengambilan sampel mengguanakn Nonprobality Sampling dengan jumlah responden 100 orang. Teknik analisis data yang digunakan yaitu analisis deskriptif, Analisis Regresi Linear Berganda, Method of Succsesive Interval (MSI) dan Uji Asumsi Klasik. Berdasarkan hasli analisis deskriptif, variabel Pengetahuan merek hujau, Sikap terhadap merek hijau dan Niat pembelian hijau termasuk kedalam kategori baik. Berdasarkan hasil analisis kusalitas bahwa variabel Pengetahuan merek hujau dan Sikap terhadap merek hijau berpengaruh positif dan signifikan baik secara simultan maupun parsial terhadap Niat pembelian hijau. Berdasarkan koefesien determinasi bawha Pengetahuan merek hujau dan Sikap terhadap merek hijau dapat mempengaruhi Niat pembelian hijau sebesar 56,9% dan sisanya sebesar 43,1% dipengaruhi oleh factor-faktor yang tidak ditelti pada penelitian ini. Kata Kunci : Pengetahuan merek hujau, Sikap terhadap merek hijau, Niat pembelian hijau
FAKTOR YANG MEMPENGARUHI BRAND TRUST KONSUMEN ONLINE TRAVEL AGENT TIKET.COM Nadia Tammy Wijaya; Arry Widodo
Jurnal Riset Bisnis dan Manajemen Vol. 13 No. 1 (2020): Edisi Februari
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v13i1.2220

Abstract

Online travel sales at the world level are getting higher every year. Online travel bookings are the biggest part of consumer e-commerce spending in 2018. However, the proliferation of online travel agents is unfortunately not in tune with consumer brand trust in certain brands or sites, according to survey conducted by Nielsen,it is stated that 60% of consumers in Indonesia do not really trust online stores, they are hesitant to give out their personal information. This study aims to find out how the brand trust of consumers towards the online travel agent (OTA) Tiket.com in Jakarta is. This research uses quantitative research methods and a descriptive-causal approach, with Structural Equation Modeling (SEM) analysis technique using SMART PLS 3.0 software. The results showed that privacy, word of mouth, and good online experience had a positive and significant effect on the ticket.com consumer brand trust in Jakarta, while security, quality of information and brand names had a positive but not significant effect on the consumer brand trust tiket.com in Jakarta.
How to Create Brand Evangelists: A Conceptual Framework Purwandani, Meirissa; Widodo, Arry; Silvianita, Anita; Rubiyanti, Nurafni
Journal of International Conference Proceedings Vol 6, No 7 (2023): 2023 ICPM Bali Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i7.2793

Abstract

This study aims to investigate the relationship between brand personality, brand symbolism, self-expressiveness, affective commitment, and brand trust on brand evangelism using data from Telkom University Bandung students. The research model used is structural equation modeling (SEM) with a partial least square (PLS) approach. The results showed that brand trust and affective commitment are the most important antecedents of brand evangelism, followed by brand personality, self-expressiveness, and brand symbolism. Brand trust acts as a mediating variable between brand personality, brand symbolism, self-expressiveness, and affective commitment with brand evangelism. This research has several implications for companies in building brand evangelism. Companies need to build a strong brand personality, use the right symbols, increase self-expressiveness, and build strong emotional relationships with consumers.
PENGARUH PEMBUATAN KONTEN INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN MELALUI IKLAN SEBAGAI VARIABEL MEDIASI PADA E-COURSE KANG AVIV INSTITUTE Kuswalabirama, Teuku Muhammad Ridha; Widodo, Arry
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 1 (2024): JMBI UNSRAT Volume 11 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.55115

Abstract

Abstract.  Currently, the development of internet technology in Indonesia is growing rapidly, supported by the increasing number of internet users. Social media has consistently been the second most trusted source of information for the past three years. Instagram is superior to other social media because it is able to present interesting visual-based content, making it very suitable for use as a means of promoting a tangible product. The increase and decrease in sales is because consumers want companies to present more educational information and produce uniqueness with their own characteristics, so that marketing content, if more implemented, will increase in purchasing decisions. This study was conducted to determine the effect of content creation on purchasing decisions through advertising as a mediating variable in the Kang Aviv Institute e-course. This research method uses quantitative methods with Structural Equation Model (SEM) analysis techniques using Smart PLS 4 software. The sampling method used is simple random sampling with 355 respondents. Based on the research results, the Content Creation variable has a significant positive effect on advertising with a t-statistic value of 34,299 and p-values of 0.000. the Advertising variable has a significant positive effect on Purchasing Decisions with a t-statistic of 12,899 and p-values of 0.000. the Content Creation variable has no significant effect on Purchasing Decisions with a t-statistic of 0.210 and p-values of 0.834.   Abstrak. Pada saat ini perkembangan teknologi internet di Indonesia semakin pesat, hal tersebut didukung oleh peningkatan jumlah pengguna internet yang semakin meningkat. Media sosial secara konsisten menjadi sumber informasi terpercaya kedua selama tiga tahun terakhir. Instagram lebih unggul dari media sosial lain karena mampu menyajikan konten berbasis visual yang menarik, sehingga sangat cocok untuk digunakan sebagai sarana promosi terhadap suatu produk yang berwujud. Kenaikan dan penurunan penjualan karena konsumen ingin perusahaan menyajikan lebih banyak informasi yang edukatif dan menghasilkan keunikan dengan ciri khasnya sendiri, sehingga konten pemasaran jika semakin diterapkan maka akan semakin meningkat dalam keputusan pembelian. Penelitian ini dilakukan untuk mengetahui pengaruh pembuatan konten terhadap keputusan pembelian melalui iklan sebagai variabel mediasi pada e-course Kang Aviv Institute. Metode penelitian ini menggunakan metode kuantitatif dengan teknik analisis Structural Equation Model (SEM) menggunakan software Smart PLS 4. Metode pengambilan sampel yang digunakan adalah simple random sampling dengan 355 responden. Berdasarkan hasil penelitian, variabel Pembuatan Konten berpengaruh positif signifikan tehadap iklan dengan nilai t-statistik 34.299 dan p-values 0.000. variabel Iklan berpengaruh positif signifikan terhadap Keputusan Pembelian dengan t-statistik 12.899 dan p-values 0.000. variabel Pembuatan Konten tidak berpengaruh signifikan terhadap Keputusan Pembelian dengan t-statistik 0.210 dan p-vaues 0.834.
CONSEPTUAL PAPER EMPLOYEE PERFORMANCE Wahyu Anggoro, Febrian Setyo; Widodo, Arry; Silvianita , Anita; Rubiyanti, Nurafni
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 1 (2024): JMBI UNSRAT Volume 11 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.55232

Abstract

This research aims to determine the relationship between work discipline, work environment, and work motivation on employee performance using student data from the Department of Industry and Trade, Tabanan Regency, Bali, Export Import Control and Distribution Section. This research applies quantitative descriptive methods. To determine the sample size, a saturated sample approach is used, that is, taking the entire population. The approach adopted is Structural Equation Model (SEM), analyzed using Smart-PLS. The research results show that work motivation is the most important antecedent of employee performance, followed by work discipline and work environment. Work Motivation acts as a mediating variable between work discipline and work environment and employee performance. This research has several implications for companies in improving employee performance. Companies need to improve strong work discipline, create a good work environment for employees.
CONCEPTUAL PAPER: PENGARUH PENERAPAN GOOD CORPORATE GOVERNANCE DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN Arya, Gusti Ayu Agung Deviana; Silvianita, Anita; Rubiyanti, Nurafni; Widodo, Arry
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 1 (2024): JMBI UNSRAT Volume 11 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.55487

Abstract

Employee performance is the result of the work they have done. Good performance is usually caused by the application of good work principles by employees. Implementation of Good Corporate Governance (GCG) and a high level of work discipline will provide added value to employee performance. This research aims to evaluate the effect of implementing Good Corporate Governance (GCG) and work discipline on employee performance, with work motivation as a mediating variable, in one of the private companies in the trade sector of Bali Province. The population and sample of this research are all employees in the company. Data collection was carried out through interviews, direct observation and questionnaires. Data analysis used SPSS version 26 software with a quantitative approach. Keywords: Good Corporate Governance (GCG), Work Discipline, Employee Performance, Work Motivation
Indonesia KERANGKA KONSEPTUAL: PENERAPAN TEORI ANTRIAN (M/M/1 WITH FINITE SOURCE) DALAM MEMINIMALISIR DEMURRAGE (STUDI KASUS PELAYANAN PEMUATAN KLINKER EKSPOR PT. QWE) Arianto, Mahdar; Yunani, Akhmad; Widodo, Arry; Silvianita, Anita; Rubiyanti, Nurafni
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 1 (2024): JMBI UNSRAT Volume 11 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.55527

Abstract

Problem of the time used in loading cargo at the port is sometimes not in accordance with the agreement agreed upon by the charterer and the shipowner. The impact that arises on the company is due to the emergence of demurrage. Therefore, in the case of PT QWE's export clinker loading service, it is proposed to apply the M/M/1 queuing theory with finite sources to minimize demurrage through queue arrangements for cargo delivery by trucks where the truck is assumed to contribute a lot to loading delays so far. This conceptual framework is descriptive research with a simulated quantitative approach. This conceptual framework provides a proposal to apply queuing theory with the M/M/1 with finite source model calculated using the Pom Qm application with the aim of minimizing demurrage through the arrangement of cargo delivery trucks, then simulated to get the optimal value by calculating operational costs. The research results of this conceptual framework are expected to have a positive impact on minimizing demurrage and are also expected to cause despatch and profit from efficient operational costs.
KERANGKA KONSEPTUAL: LIVE STREAMING SHOPPING DAN TRUST APAKAH BERPENGARUH TERHADAP IMPULSIVE BUYING? Amalia Nursyamsiah; Arry Widodo; Anita Silvianita; Nurafni Rubiyanti
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 2 (2024): JMBI UNSRAT Volume 11 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.55623

Abstract

Indonesia has 210 million internet users and become the countries with the highest number of internet users in the world. Business actors use the internet to carry out digital marketing through marketplace. The development of e-commerce in Indonesia has increased, e-commerce facilitates business actors with the new features that can stimulate consumers to purchase. This research aims to determine the relationship between live streaming shopping and impulsive buying through trust. This research uses questionnaire data from respondent, namely Telkom University’ students. This research uses quantitative research using SMART-PLS software and descriptive analysis techniques. The result state that live streaming shopping ultimately contributes and encourages consumers to make impulsive buying (Nurhaliza and Kusumawardhani, 2023).
MINAT PEMBELIAN PRODUK KOSMETIK LOKAL DENGAN ULASAN ONLINE: KERANGKA KONSEPTUAL Marsha Adilla Rahmani; Arry Widodo; Anita Silvianita; Nurafni Rubiyanti
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 2 (2024): JMBI UNSRAT Volume 11 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.55624

Abstract

Abstract Nowadays women consider beauty as an important thing, women try to beautify themselves as much as possible, this is achieved by using several beauty products. This leads to increased demand and buying interest in beauty products such as makeup. The increasing demand for beauty products is the main driver of growth in the cosmetics industry. Revenue projections for local brand cosmetics sales in Indonesia are in the spotlight, in which case local cosmetics manufacturers are required to compete fiercely. To excel in this beauty industry competition, one of the main keys is to attract consumer buying interest. In this era of development, the audience is starting to be critical and looking for product or service information via the internet with online reviews and online ratings, this is expected to be an indicator in increasing purchase intention along with consumer perceptions formed from online reviews and online ratings. This study aims to determine the correlation and influence between Consumer Online Review and Consumer Online Rating on Purchase Intention through Consumer Perception using a causality quantitative research approach using SMART-PLS supporting software and using descriptive analysis techniques. The results state that online customer reviews and ratings have a positive and significant effect on purchasing decisions Arbaini (2020). Correlation analysis shows that there is a moderate and positive relationship between consumer perceptions and purchasing decisions (Sinaga et al., 2020). Keywords: Local Makeup Product, Online Review, Online Rating, Consumer Perception, Purchase Intention
Co-Authors Aang Muhammad Nur Shidiq Abdul Rahman Abdullah Sufyan, Bagja Achmad Ramadhani Ade Irma Susanty Adib Alfikry Afwa, Intan Lailya Agus Maolana Hidayat Akhmad Yunan Akhmad Yunani Alfarisy, Ghifary Alfayza Diva Azra Alzena Fitriani Amalia Nursyamsiah Amjad Syarif Anak Agung Gde Agung Anak Agung Gde Agung Anisa Miftahul Jannah Anita Silvianita Anwar, Muhammad Athallah Makkah Aprilia Diahayu Ningtias Arianto, Mahdar Arlin Ferlina Moch. Trenggana Arya, Gusti Ayu Agung Deviana Astadi Pangarso Ayunabillah Syahvitrie Azdy Putri Azahra, Khanaya Clarista Eka Azhar Humaira Syabani Bagus Nugroho, Lazuardi Budi Prasetiyo Cahyani, Made Gita Dwi Candra Wijayangka Cicilia Stevanie Citra Kusuma Dewi Citra, Khansa Fairuz Desi Natalia Gultom Desianti Ramadhan, Putri Devie Ryana Suchendra Dinda Aulia Rahmah Dinda Azzahra Endah Kusmartiyah Fahimah Fitri Afifi Fahmi Renaldy Azzam Fahri, Muhammad Afdhal Fajriana Khayatul Zikra Fanisa Tris Wandani Faridzie, Muhammad Robby Reynaldy Al Farizka Shafa Nabila Fatizah Amanda Fauzan , Rizky Sani Fauzan Aziz Febrinancy Valencia Putri Fitriani, Alzena Gemuruh Chairul Umam Ghina Alya Audina Ghulam Ilmam H Ginting, Betaria Angel br Ginting, Eldita Giovani Antania Hanjani Gita Indah Hapsari Guevara, Inzagi Ramadhan Gunawan, Tedi Gusfi, Dhiya Athaya Helda Widyarani Lutviari Heru Nugroho Iman, Fathia Ahya Nur Imanuddin Hasbi Iranda Kayla Avania Isfansyah, Haikal Ayasya Jabir, Muh. Agung Jonneli, Halimah Husna Khaya Widelia Kristina Sisilia Kusuma, Tatiana Kuswalabirama, Teuku Muhammad Ridha Lianto, Fazrian Luh Putu Ratna Sundari M. Fariz Syahbani Mahir Pradana Marlindia Ike Sari Marsha Adilla Rahmani Maulana Rezi Ramadhan Meirissa Purwandani Mia Rosmiati Muhamad Fariz Ridwan Firdaus Muhamad Yusuf Ramadhan Muhammad Luthfi Muhammad Rizki Budimansyah Muhammad Robby Reynaldy Al Faridzie Murniati, Syifa Milenia Muzhofar, Rifky Surya Nabila, Farizka Shafa Nabsiah Abdul Wahid Nadia Tammy Wijaya Nadya Novandriani Karina Moeliono Nadya Novandriani Karina Mulyono Nathania, Geovanni Nurfalah, Alvi Febrian Nurhayati, Lina Nursyamsiah, Amalia Nurul Aulia Ramadhina Oktaviani, Prima Kusuma Patrick Adolf Telnoni Perdana, Nabil Rangga Permatasari, Intan Ayu Prajna Deshanta Ibnugraha Pramitha Aulia Pramuditha, Salsabillah Putri Rizky Amanda Pramuko Aji Purwandani, Meirissa Putri, Indriana Bella Putri, Mila Andini Putu Nina Madiawati R. Nurafni Rubiyanti Rafiansyah, Muhammad Rahmadhani, Annisa Vivit Rahmani, Marsha Adilla Rahmat, Dafrian Nur Ramadhani, Moch. Romy Rasyid, Rafika Isya Renda Puspita Dewi Rennyta Yusiana Retno Setyorini Ridwan Firdaus, Muhamad Fariz Rifa’atul Sri Aghnia Rini Handayani Rio Garia Aprillio Riska Apriliani Rixard George Dillak Rizqiningsih, Dwitriana Ulfi Rizza Indah Mega Mandasari Robbi Hendriyanto Roni Riandi Rubiyanti, R. Nurafn Rubyanti, Nurafni Saleh, Yusril Saragih, Romat Sari, Mutiara Kusuma Shaomi Fujiyanti Amalia Sihombing, Reni Pratiwi Silitonga, Adella Stephania Silviannita, Anita Simamora, Indah br Sri Widaningsih Sunandika, Tarisya Adzani Syahputra Syahputra Syarif, Amjad Tarisya Adzani Sunandika Taufan Umbara Udayanti, Imel Ulfa Azizah, Ulfa Umam, Gemuruh Chairul Umi Sumarsih Viony, Regya Wahyu Anggoro, Febrian Setyo yogi suprayogi Yudantri, Anindya Sukma Yulia Nur Hasanah