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All Journal JAM : Jurnal Aplikasi Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis IMAGE Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Manajemen Indonesia FITRAH:Jurnal Kajian Ilmu-ilmu Keislaman EKONOMIS : Journal of Economics and Business JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Owner : Riset dan Jurnal Akuntansi Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Riau Journal of Empowerment Journal of Secretary and Business Administration OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Almana : Jurnal Manajemen dan Bisnis JURNAL MANAJEMEN BISNIS Jurnal Samudra Ekonomi dan Bisnis Journal of Innovation in Business and Economics JURNAL PEMASARAN KOMPETITIF Dinasti International Journal of Management Science Business Management Journal Program Studi Manajemen Jurnal Riset Bisnis dan Manajemen Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Charity : Jurnal Pengabdian Masyarakat Jurnal Ilmiah Wahana Pendidikan Indonesian Community Journal East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal WIDYA LAKSMI (Jurnal Pengabdian Kepada Masyarakat) Formosa Journal of Multidisciplinary Research (FJMR) Formosa Journal of Applied Sciences (FJAS) Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Journal of Finance and Business Digital (JFBD) Journal of International Conference Proceedings Asian Journal of Management Analytics Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Journal of Islamic Economics and Business Inclusive Society and Sustainability Studies (ISSUES) International Journal of Integrative Sciences eProceedings of Management International Journal of Scientific Multidisciplinary Research (IJSMR) Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) Jurnal Informasi Pengabdian Masyarakat Enrichment: Journal of Multidisciplinary Research and Development SOROT: Jurnal Pengabdian Kepada Masyarakat AMMA : Jurnal Pengabdian Masyarakat Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Penelitian Pendidikan Indonesia Jurnal Indonesia : Manajemen Informatika dan Komunikasi Journal of Indonesia Marketing Association Multidisciplinary Indonesian Center Journal Journal of Ekonomics, Finance, and Management Studies Jurnal Sekretaris & Administrasi Bisnis

Arry Widodo

Universitas Telkom

Author-ID : 1513082

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Nursing Public Health Social Sciences Other

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Increased Purchase Decision of Le Minerale through Perceived Quality and Brand Image Achmad Ramadhani; Arry Widodo
Jurnal Manajemen Bisnis Vol. 8 No. 2 (2021): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, Fakultas Ekonomi dan Bisnis, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research determines the perceived quality effect on Le Minerale purchasing decisions through brand image in Bogor Regency. The method is quantitative with causal and descriptive types. The population is people of Bogor Regency who purchased Le Minerale and needed 100 respondents. The descriptive analysis and Structural Equation Model with SmartPLS are the research techniques. The results, perception of quality as a whole is included in good category (78.18%), brand image as a whole is included in good category, 86.80%, and overall purchasing decisions are included in good category, 78.96%. It means perceived quality has a positive effect on brand image, brand image has a positive effect on purchasing decisions and perceived quality affects purchasing decisions.

PENGARUH CURRENT RATIO, DEBT TO EQUITY RATIO, DAN EARNING PER-SHARE TERHADAP HARGA SAHAM Arry Widodo; Renda Puspita Dewi
Business Management Journal Vol 11, No 1 (2015): Business Management Journal
Publisher : Universitas Bunda Mulia

This study also aimed to determine the effect of Current Ratio (CR), Debt to Equity Ratio (DER), and Earning per Share (EPS) to the Price Stock either partially or simultaneously. Secondary data collected based on time series and cross section from the 2008-2012 from 26 companies Costumer Goods sector. By using panel data regression analysis techniques and the Chow test and Hausman test shows that the model used in the estimation of the data is the Random Effect Model. The results showed that the independent variables, EPS significant effect on stock prices. While CR and partially DER no significant effect on stock prices. Simultaneously, CR, DER, and EPS significant effect on stock prices. Keywords: Current Ratio, Debt to Equity Ratio, Earnings per Share, Price Stock

EVENT MARKETING TOKOPEDIA WIB TV SHOW X BTS ON PURCHASE INTENTION OF INDOMILK MILK PRODUCT, BANANA VARIANT Muhammad Rizki Budimansyah; Arry Widodo
Jurnal Riset Bisnis dan Manajemen Vol. 14 No. 2 (2021): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v14i2.4230

This research is motivated by the occurrence of the Covid-19 pandemic in Indonesia and the very rapid development of the Hallyu phenomenon during the quarantine period at home and the PSBB which is used by e-commerce to carry out promotional activities. The Covid-19 pandemic has made almost all business activities in Indonesia have a bad impact until bankruptcy. This forces companies to be able to find ways to survive during the pandemic and also compete with competitors.This study aims to determine and analyze the effect of the Tokopedia WIB BTV Show X BTS marketing event on the purchase intention of the Banana Flavored Indomilk Dairy Product. The method used is quantitative with the aim of causality research and the SEM-PLS analysis method. The sampling technique used is non-probability sampling with a total of 385 people throughout Indonesia who know and have seen the Tokopedia WIB TV Show marketing event. Based on the research hypothesis testing, it is concluded that event marketing directly has a positive and significant effect on buying interest.

Price as an Intervening Variable in the Effect of Brand Image on Purchasing Decisions: Study on iPhone Product in The City of Bandung Meirissa Purwandani; Arry Widodo
Jurnal Manajemen Bisnis Vol. 9 No. 2 (2022): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v9i2.194

This research is to determine the effect of brand image on purchasing decisions with price as an intervening variable on iPhone products in the city of Bandung. The research population is people in the city of Bandung who use iPhone products and require 100 respondents. Descriptive analysis and Structural Equation Model with SmartPLS are the research techniques. The result, brand image has a positive and significant effect on prices, brand image has a positive and significant effect on purchasing decisions, price has a positive and significant effect on purchasing decisions and brand image has a positive and significant effect on purchasing decisions with price as an intervening variable on iPhone products in Bandung.

The Effect of Perceived Ease of Use on User Satisfaction in Applications Mobile Legend in Bandung with Demography as A Moderating Riska Apriliani; Arry Widodo
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6149

The rapid development of technology has made technological developments also create new perspectives in society. One of them is games . Currently, games have become one of the competitions. Mobile Legend is the most played game but has a lower rating on the App Store and Play Store than its competitors. According to user reviews, one of them is an application that often exits on its own. This shows that there are difficulties in using the application, if this continues it will affect the satisfaction of Mobile Legend users. According to previous research, it also shows that demographics strengthen satisfaction. This research was conducted to determine the effect of perceived ease of use on the satisfaction of Mobile Legend users in Bandung with demography as a moderating variable. The research method used in this study is a quantitative method with Structural Equation Modeling (SEM) analysis techniques using SMART PLS software. The sampling method used is purposive sampling with the number of respondents 385 people. The results showed that Perceived Ease of Use had a positive and significant effect on User Satisfaction. With a value of 81.5% as a forming factor for User Satisfaction and the remaining 18.5% is another factor that does not exist in this study. Gender, occupation and income moderate the effect of perceived ease of use on user satisfaction. Meanwhile, gender does not moderate the relationship between perceived ease of use and user satisfaction.

Pengembangan Platform Posyandu Terpadu Sebagai Sarana Edukasi Stunting di Desa Rancatungku Rennyta Yusiana; Rizza Indah Mega Mandasari; Retno Setyorini; Agus Maolana Hidayat; Nadya Novandriani Karina Moeliono; Pramitha Aulia; Devie Ryana Suchendra; Robbi Hendriyanto; Arry Widodo
Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Vol 2 No 2 (2022)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang

The prevalence rate of stunting in Indonesia has now reached 27.7%, of which 1 in 3 children are stunted. This makes Indonesia the 4th country with the highest number of stunting in the world. The role of health care workers is very important in detecting early stunting in children. Health services for monitoring in the city of Bandung, especially in Rancatungku Village are commonly called Posyandu. Posyandu in Rancatungku Village has problems including in administering children's growth and development data is still done manually, which means that parents are still monitoring children's growth and development manually using a book called the Card Book Towards Health (KMS). This is considered ineffective and efficient, because there is a lot of data loss, the KMS Book is damaged, and the writing in the KMS book cannot be read which results in stunting detection in children being hampered. They need solutions to monitor the progress of child development digitally, including increasing awareness in parents to prevent and recover stunted children by providing parenting education articles online. Digital stunting monitoring and education solutions are expected to improve the performance of local health workers in detecting early stunting in children, so that Rancatungku Village can participate in helping to reduce stunting rates in Indonesia.

Pengembangan Platform Posyandu Terpadu Sebagai Sarana Edukasi Stunting Di Desa Rancatungku Pramitha Aulia; Rennyta Yusiana; Rizza Indah Mega Mandasari; Retno Setyorini; Agus Maolana Hidayat; Nadya Novandriani Karina Moeliono; Devie Ryana Suchendra; Robbi Hendriyanto; Arry Widodo
Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Vol 2 No 2 (2022)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang

Integration Consumer Response during the Pandemic Covid-19 on Advertising: Perception Study on Eco Labeling and Eco Brand Products Eco Care Rennyta Yusiana; Arry Widodo; Umi Sumarsih
Inclusive Society and Sustainability Studies Vol. 1 No. 2 (2021): December Volume
Publisher : Research Synergy Foundation

Environmentally friendly assurance, or commonly known as eco label, indicates that the product is guaranteed quality. Currently, the Indonesian government supports green marketing actions carried out by companies. One of the supports provided by the government is the provision of eco labels for green products. To analyze an advertisement through the concept of green marketing, one of the supporting elements of communication in promotion is and eco brand and eco label. This research is a descriptive analysis using quantitative methods involving 100 respondents determined by the Bernoulli formula. Respondents are consumers who use eco care products during the covid-19 pandemic. The measurement scale used in this study is the ordinal scale and the Likert scale. This research used multiple linear regression analysis. The results of hypothesis testing demonstrate a significant difference in customer buying behavior between the eco label, eco brand and environmental advertisement. The partial hypothesis test (t test) revealed that the factors (e.g eco label, eco brand and environmental advertisement) had a substantial impact on customer buying behavior. The coefficient of determination describes the relationship between these variables. Time affects most of consumer buying behavior and the rest is influenced by external factors. This study focusing the determine the effect of using environmentally friendly products on consumers to buy as measured through, eco brands, environmental advertisements and eco labels in Bandung-Indonesia either directly or indirectly. Furthermore, analysis is deemed necessary to expand the sample size and investigate a broader cluster of samples to boost the understanding of consumer purchase behavior. This study provides input on relevant theories on the theory of reasoned action, especially on the sub-variables regarding the eco label, eco brand, environmental advertisement, and consumer purchase behavior, and supports increased use and consumer behavior.

Green Purchase Intention: An Investigation Green Brand Knowledge and Green Perceived Value of Bioplastic Products in Bandung - Indonesia Rennyta Yusiana; Arry Widodo; Agus Maolana Hidayat
Inclusive Society and Sustainability Studies Vol. 1 No. 2 (2021): December Volume
Publisher : Research Synergy Foundation

Background - Currently, there is environmental and ecosystem damage, one of which is due to the accumulation of waste residue or waste originating from industry and households. Difficult waste to decompose is plastic, they tend to accumulate in landfills, wasted in the sea, and can threaten marine ecosystems. However, if burned will produce substances that are harmful to health. This phenomenon supports people using plastic substitutes, bioplastics. It made from cassava and vegetable derivatives, and environmentally friendly and not harmful if ingested by animals. Purpose – This study aims to determine the effect of Green Brand Knowledge (GBK) and Green Perceived Value (GPV) on Green Purchase Intention (GPI) of bioplastic products in Bandung, Indonesia. Design/methodology/approach – This research is a quantitative research with descriptive and causal data analysis. The number of samples is 100 respondents who use bioplastic products in Bandung-Indonesia. The number of consumers is unknown, so the number of samples is determined by Bernoulli formula. Data collected from the questionnaire, processed using SPSS application and path analysis method. Findings – The results showed that the respondents' perceptions of each variable: Green Brand Knowledge (GBK), Green Perceived Value (GPV) and Green Purchase Intention (GPI) were in the good category. There is a partially significant relationship between Green Brand Knowledge (GBK) and Green Purchase Intention (GPI) and a simultaneous relationship, Green Brand Knowledge (GBK) and Green Perceived Value (GPV) with Green Purchase Intention (GPI) has a very strong and significant relationship. Research limitations – Focusing the dimensions of Green Brand Knowledge (GBK), Green Perceived Value (GPV) and Green Purchase Intention (GPI) to the respondent in Bandung-Indonesia, so the memory in the minds of consumers is centered on these variables. Originality/value – This study provides input on relevant theories regarding the effect of Green Brand Knowledge (GBK) and Green Perceived Value (GPV) on Green Purchase Intention (GPI) of bioplastic products in Bandung-Indonesia and supports increased consumer use of environmentally friendly products. It is known that improvements in the customer dimension and environmental concern are to increase Green Perceived Value (GPV), so that consumers get overall benefits and something is sacrificed based on environmental desires, in the hope that there will be sustainability and an increase in green needs.

Pengaruh Kualitas Produk Terhadap Keputusan Pembelian Dengan Usia Sebagai Moderator Arry Widodo; Rennyta Yusiana
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 1 (2023)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v11i1.2870

The basis of a company's marketing strategy is to study consumer behavior, including the consumer decision-making process. Before the emergence of consumer purchasing decisions have an interest first. The purpose of this study is to determine the relationship between product knowledge and product involvement with purchasing decision making. In addition, this study also determines the role of halal brand awareness as a moderating variable in influencing the relationship between product knowledge and product involvement with purchasing decision making. This study aims to determine the relationship between the influence of ice cream product quality on purchasing decisions. In addition, this study also determines the role of age as a moderating variable in influencing the relationship between product quality and purchasing decision making. The number of samples is 400 respondents with a purposive sampling technique through a Likert scale questionnaire. Data analysis used descriptive and smart-PLS. The results showed that product quality had a significant positive effect on purchasing decisions. When consumers are faced with reviews related to trust and emotional purchase decisions on an ice cream product. Additionally, the moderating effect of consistent reviews was stronger for female consumers than for male consumers. Researchers hope that this research can enrich the understanding of how consistent reviews play a role in consumer purchasing decisions. Furthermore, in the behavior of consumers who make purchasing decisions on a product, look at the benefits and the resulting impact in determining purchase attitudes on an ice cream product.

Co-Authors Aang Muhammad Nur Shidiq Abdul Rahman Abdullah Sufyan, Bagja Achmad Ramadhani Ade Irma Susanty Adib Alfikry Afwa, Intan Lailya Agus Maolana Hidayat Akhmad Yunan Akhmad Yunani Al-Ghifari, Faza Arinda Alfarisy, Ghifary Alfayza Diva Azra Alzena Fitriani Amalia Nursyamsiah Amjad Syarif Anak Agung Gde Agung Anak Agung Gde Agung Anisa Miftahul Jannah Anita Silvianita Anwar, Muhammad Athallah Makkah Aprilia Diahayu Ningtias Ardiyana, Muhammad Rifky Arianto, Mahdar Arlin Ferlina Moch. Trenggana Arya, Gusti Ayu Agung Deviana Astadi Pangarso Ayunabillah Syahvitrie Azdy Putri Azahra, Khanaya Clarista Eka Azhar Humaira Syabani Azzahra, Averrina Salsabil Bagus Nugroho, Lazuardi Budi Prasetiyo Cahyani, Made Gita Dwi Candra Wijayangka Cicilia Stevanie Citra Kusuma Dewi Citra, Khansa Fairuz Desi Natalia Gultom Desianti Ramadhan, Putri Devie Ryana Suchendra Dinda Aulia Rahmah Dinda Azzahra Disman, Disman Endah Kusmartiyah ERLITA Fahimah Fitri Afifi Fahmi Renaldy Azzam Fahri, Muhammad Afdhal Fajriana Khayatul Zikra Fanisa Tris Wandani Faridzie, Muhammad Robby Reynaldy Al Farizka Shafa Nabila Fatizah Amanda Fauzan , Rizky Sani Fauzan Aziz Febrinancy Valencia Putri Fitriani, Alzena Gemuruh Chairul Umam Ghina Alya Audina Ghulam Ilmam H Ginting, Betaria Angel br Ginting, Eldita Giovani Antania Hanjani Gita Indah Hapsari Guevara, Inzagi Ramadhan Gunawan, Tedi Guritno, Ikshan Gusfi, Dhiya Athaya Helda Widyarani Lutviari Heru Nugroho Iman, Fathia Ahya Nur Imanuddin Hasbi Iranda Kayla Avania Isfansyah, Haikal Ayasya Jabir, Muh. Agung Jonneli, Halimah Husna Khaya Widelia Kristina Sisilia Kusuma, Tatiana Kuswalabirama, Teuku Muhammad Ridha Lianto, Fazrian Lili Adi Wibowo Luh Putu Ratna Sundari Lukman, Arby M. Fariz Syahbani Mahir Pradana Maolana, Agus Marlindia Ike Sari Marsha Adilla Rahmani Matrona Patricia Malindir Maulana Rezi Ramadhan Meirissa Purwandani Mia Rosmiati Muhamad Fariz Ridwan Firdaus Muhamad Yusuf Ramadhan Muhammad Luthfi Muhammad Rizki Budimansyah Muhammad Robby Reynaldy Al Faridzie Murniati, Syifa Milenia Muzhofar, Rifky Surya Nabila, Farizka Shafa Nabsiah Abdul Wahid Nadia Tammy Wijaya Nadya Novandriani Karina Moeliono Nadya Novandriani Karina Mulyono Nathania, Geovanni Nurfalah, Alvi Febrian Nurhayati, Lina Nursyamsiah, Amalia Nurul Aulia Ramadhina Nurwita Pratami, Ni Putu Oktaviani, Prima Kusuma Patrick Adolf Telnoni Perdana, Nabil Rangga Permatasari, Intan Ayu Prajna Deshanta Ibnugraha Pramitha Aulia Pramuditha, Salsabillah Putri Rizky Amanda Pramuko Aji Purwandani, Meirissa Puspita, Muthia Ayu Putri, Indriana Bella Putri, Mila Andini Putu Nina Madiawati R. Nurafni Rubiyanti Rafiansyah, Muhammad Rahmadhani, Annisa Vivit Rahmani, Marsha Adilla Rahmat, Dafrian Nur Rama Ramadhani, Moch. Romy Rasyid, Rafika Isya Ratih Hurriyati Renda Puspita Dewi Rennyta Yusiana Retno Setyorini Ridwan Firdaus, Muhamad Fariz Rifa’atul Sri Aghnia Rini Handayani Rio Garia Aprillio Riska Apriliani Rixard George Dillak Rizqiningsih, Dwitriana Ulfi Rizza Indah Mega Mandasari Robbi Hendriyanto Roni Riandi Rubiyanti, R. Nurafn Rubyanti, Nurafni Saleh, Yusril Saragih, Romat Sari, Mutiara Kusuma Shaomi Fujiyanti Amalia Sihombing, Reni Pratiwi Silitonga, Adella Stephania Silviannita, Anita Simamora, Indah br Sri Widaningsih Sri Widaningsih, Sri Sunandika, Tarisya Adzani Syahputra Syahputra Syarif, Amjad Tarisya Adzani Sunandika Taufan Umbara Udayanti, Imel Ulfa Azizah, Ulfa Umam, Gemuruh Chairul Umi Sumarsih Viony, Regya Wahyu Anggoro, Febrian Setyo yogi suprayogi Yoriswan, Rizqullah Raja Yudantri, Anindya Sukma Yulia Nur Hasanah Zamaludin Abdulah

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