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All Journal JAM : Jurnal Aplikasi Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis IMAGE Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Manajemen Indonesia FITRAH:Jurnal Kajian Ilmu-ilmu Keislaman EKONOMIS : Journal of Economics and Business JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Owner : Riset dan Jurnal Akuntansi Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Riau Journal of Empowerment Journal of Secretary and Business Administration OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Almana : Jurnal Manajemen dan Bisnis JURNAL MANAJEMEN BISNIS Jurnal Samudra Ekonomi dan Bisnis Journal of Innovation in Business and Economics JURNAL PEMASARAN KOMPETITIF Dinasti International Journal of Management Science Business Management Journal Program Studi Manajemen Jurnal Riset Bisnis dan Manajemen Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Charity : Jurnal Pengabdian Masyarakat Jurnal Ilmiah Wahana Pendidikan Indonesian Community Journal East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal WIDYA LAKSMI (Jurnal Pengabdian Kepada Masyarakat) Formosa Journal of Multidisciplinary Research (FJMR) Formosa Journal of Applied Sciences (FJAS) Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Journal of Finance and Business Digital (JFBD) Journal of International Conference Proceedings Asian Journal of Management Analytics Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Inclusive Society and Sustainability Studies (ISSUES) International Journal of Integrative Sciences eProceedings of Management International Journal of Scientific Multidisciplinary Research (IJSMR) Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) Jurnal Informasi Pengabdian Masyarakat Enrichment: Journal of Multidisciplinary Research and Development SOROT: Jurnal Pengabdian Kepada Masyarakat AMMA : Jurnal Pengabdian Masyarakat Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Penelitian Pendidikan Indonesia Jurnal Indonesia : Manajemen Informatika dan Komunikasi Journal of Indonesia Marketing Association Multidisciplinary Indonesian Center Journal Journal of Ekonomics, Finance, and Management Studies
Arry Widodo
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Nursing Public Health Social Sciences Other

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Optimalisasi Pemasaran Digital sebagai Strategi Utama Meningkatkan Daya Jual dan Pertumbuhan UMKM Budi Prasetiyo; Yogi Suprayogi; Arry Widodo
Jurnal Informasi Pengabdian Masyarakat Vol. 2 No. 4 (2024): November: Jurnal Informasi Pengabdian Masyarakat
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jipm-nalanda.v2i4.1372

Abstract

The training titled “Optimizing Digital Marketing as the Main Strategy to Increase Sales and Growth of MSMEs” is expected to serve as a solution to enhance the understanding and competencies of MSMEs, particularly in digital marketing, thereby increasing their sales and fostering growth. Additionally, MSMEs are anticipated to act as a pathway to improve the welfare of many (suppliers, retailers, partners, etc.). This training program is essential to equip Q-Creative members with the digital skills needed to compete in the modern market. In an era increasingly dominated by technology, digital marketing has become one of the keys to MSME success. Through this training, community members will learn how to manage social media, create engaging marketing content, and utilize e-commerce platforms to expand their market reach. This initiative aims to help them reach a wider audience, boost sales, and optimize their marketing strategies. This community service program also supports the Sustainable Development Goals (SDGs), a global action plan endorsed by world leaders (193 countries), including Indonesia, committed to ending poverty, reducing inequality, and protecting the environment. The SDGs program is a sustainable development agenda with 17 goals and 169 targets. One of the objectives of this community service activity is to achieve quality education that improves human welfare globally.
Analysis of Impulsive Buying E-Commerce Shopee in Generation Z: A Conceptual Framework Sihombing, Reni Pratiwi; Widodo, Arry; Rubiyanti, Nurafni; Silvianita, Anita
East Asian Journal of Multidisciplinary Research Vol. 3 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i12.12501

Abstract

The ease of online shopping encourages consumers to buy various products they want so that they are encouraged to behave consumptuously. This then stimulates the phenomenon of impulse buying in consumers. This study aims to determine the relationship between hedonic shopping motivation, fear of missing out, shopping lifestyle and positive emotion towards impulse buying. The population of this study is generation Z men and women born in 1997-2012 who have made impulse purchases on the Shopee platform. The sample consists of generation Z of Shopee e-commerce users. The collected data will be analyzed using the Structural Equation Modeling (SEM) approach using the Smart PLS 3.0 SEM-PLS application. The results showed that hedonic shopping motivation, fear of missing out, shopping lifestyle and positive emotion as mediating factors had a significant and positive influence on impulse buying.
Locus of Control Mediates Impulsive Buying at Coffee Shops in Kendari City A Conceptual Paper Fahri, Muhammad Afdhal; Widodo, Arry; Rubiyanti, Nurafni; Silvianita, Anita
East Asian Journal of Multidisciplinary Research Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v4i1.12693

Abstract

This study focuses on exploring impulsive buying behavior among consumers, particularly in the context of the rapid growth of the coffee shop industry. This Conceptual Paper aims to understand the factors that influence this behavior, also integrates Locus of Control as an intervening variable, in order to analyze how these psychological as factors mediate the relationship between FoMO, peer groups, and impulsive buying tendencies. Using a quantitative approach and causality design, this study examines the relationship between the independent variables (FoMO and peer groups) and the dependent variable (impulse buying), focusing on the mediation mechanism played by Locus of Control. The study aims to benefit Kendari City's coffee shop industry by offering insights to develop marketing strategies that align with consumer behavior, ultimately enhancing customer loyalty.
The Influence of Service Quality, Perceived Service Quality, Perceived Price Fairness on Customer Loyalty of Gojek Users in Bandung Through Customer Satisfaction and Brand Image a Conceptual Paper Rafiansyah, Muhammad; Widodo, Arry; Silvianita, Anita; Rubiyanti, Nurafni
East Asian Journal of Multidisciplinary Research Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v4i1.12744

Abstract

The growth of the ride-hailing industry in Indonesia which is estimated to reach US$9 billion in 2025 and Indonesia which is the country ranked first in Southeast Asia with the largest market value of online ride hailing and food market makes every service provider must be able to increase and maintain existing customer loyalty, especially Gojek as a ride-hailing service provider from Indonesia. Various previous studies have explored the importance of customer loyalty for a company and how to improve it. Furthermore, the results of the exploration explain that service quality, perceived service quality, perceived price fairness have an effect on customer loyalty with customer satisfaction and brand image mediating it. Based on this, this conceptual paper is expected to be able to provide further and better understanding of things that can influence customer loyalty from the ride-hailing industry.
Application of Omnichannel Experience to Customer Loyalty though WOM Intention in the Beauty Industry: A Conseptual Framework Sari, Mutiara Kusuma; Widodo, Arry; Rubiyanti, Nurafni; Silvianita, Anita
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i12.12720

Abstract

This study aims to analyze the effect of implementing an omnichannel experience strategy on customer loyalty with Word of Mouth (WOM) intention as a mediating variable. Customer data processed through various channels helps brands understand consumer preferences and behavior, so they can provide relevant and satisfying experiences. The results are expected to provide strategic insights for the beauty industry in building stronger relationships with customers, as well as increasing WOM intention that contributes to the purchasing decisions of others.
Impact of ChatGPT and LMS on Student Satisfaction, Engagement, and Self-Directed Learning : a Conceptual Paper Saleh, Yusril; Widodo, Arry; Rubiyanti, R. Nurafn; Silvianita, Anita
Journal of Finance and Business Digital Vol. 3 No. 4 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jfbd.v3i4.12725

Abstract

This study explores the integration of ChatGPT and Learning Management Systems (LMS) to enhance student satisfaction, engagement, and self-directed learning. ChatGPT provides personalized, interactive support, while LMS offers structured, collaborative tools, creating a comprehensive learning experience. Grounded in the Technology Acceptance Model (TAM) and Self-Determination Theory (SDT), the research proposes a framework linking ChatGPT and LMS usage to improved outcomes. This integration addresses gaps in traditional learning approaches, fostering dynamic and adaptive education. The findings highlight the transformative potential of combining AI-driven tools and digital platforms, offering actionable strategies for educators and policymakers. Future research should empirically validate this framework across varied educational contexts to optimize learning environments and improve teaching effectiveness.
Pengaruh Hubungan Kesadaran, Inisiatif, serta Perilaku Konsumen akan Green Packaging dalam Kepedulian Terhadap Lingkungan Jabir, Muh. Agung; Dewi, Citra Kusuma; Widodo, Arry; Silvianita, Anita
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 24 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Konsumen di seluruh dunia mulai sadar akan pentingnya menjaga kelestarian lingkungan, salah satu solusinya adalah dengan menggunakan kemasan yang ramah lingkungan atau green packaging. Tujuan dari penelitian ini berfokus pada menilai peranan individu dalam menunjukkan perilaku pembelian produk dengan green packaging. Green packaging diidentikkan dengan menyampaikan tugas menuju keberlanjutan, kegiatan ekologi organisasi, dan karakteristik produk ramah lingkungan di pasar. Penelitian ini dilakukan dengan mempertimbangkan faktor kesadaran, inisiatif, dan perilaku green packaging serta kepedulian terhadap lingkungan. Dengan strategi dan solusi dari penelitian ini, maka diharapkan dapat tercipta kelestarian lingkungan yang baik.
Effective Marketing Strategy: Analysis of Advertising Appeals and Nct Dream Brand Ambassadors Through Brand Image Mediation on Somethinc Product Purchase Intention Sunandika, Tarisya Adzani; Widodo, Arry
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 10, No 2 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243934

Abstract

The aim of this research is to determine the influence of advertising appeals and brand ambassadors on purchase intention with brand image as an intervening variable in certain consumers aged 17-25 years in Bandung City. The research method used in this research is a quantitative method, with Structural Equation Model (SEM) analysis techniques using SMART PLS software. The sampling technique in this research used a purposive sampling technique, the number of samples obtained was 384 respondents. The results of the research show that the advertising appeals variable on brand image has no significant effect, while the brand ambassador variable on brand image has a significant effect, the advertising appeals, brand ambassador and Brand Image variables have positive and significant results on Purchase Intention . However, the results of advertising appeals testing on purchase intention through brand image did not have a significant effect. Meanwhile, brand ambassadors have a significant influence on purchase intention through brand image. The conclusion in this research is that the advertising appeals, brand ambassadors, brand image of some products are very good, consumers believe that some products are a reliable company.
The Effect of Customer Experience and Brand Image on Customer Loyalty with Mediation of Customer Satisfaction in the Culinary Industry Yudantri, Anindya Sukma; Widodo, Arry; Rubyanti, Nurafni; Silvianita, Anita
Formosa Journal of Applied Sciences Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v4i1.12914

Abstract

Indonesia's culinary industry is experiencing rapid growth, driven by people's increasing interest in food trends and the eating out lifestyle. One trend that is attracting attention is the consumption of spicy food, which is growing thanks to social media challenges with extreme levels of spiciness. In an increasingly fierce competition, business strategies based on customer experience, brand image, and customer satisfaction are key factors in increasing customer loyalty. This study shows that while customer experience contributes to satisfaction, the relationship does not directly guarantee loyalty. Other factors, such as taste and facilities, still play an important role in building competitiveness in the culinary industry.
Dissecting IPO Stock Price Dynamics: a Comparative Analysis of Short-Term and Long-Term Performance in the Indonesian Market: a Conceptual Paper Alfarisy, Ghifary; Widodo, Arry; Silvianita, Anita; Rubiyanti, Nurafni
Formosa Journal of Applied Sciences Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v4i1.13135

Abstract

The dynamics of short- and long-term share price performance in an Initial Public Offering (IPO) are of equal relevance for the understanding of issuers and investors. Typically, underpricing in early trading is driven by market and speculative behavior. Long-term stock performance is increasingly dependent on factors of a business nature, such as corporate management and profitability, as well as other intrinsic aspects of the issuing company. This study will conduct a comparative analysis using data collected from the Indonesia Stock Exchange in 2020-2023 in two different phases of performance characteristics. The results may provide insights into the implications of strategic decision-making in the IPO process as well as offer practical guidance for investment practices, making it easier for stakeholders to deal with the complexities of the IPO market.
Co-Authors Aang Muhammad Nur Shidiq Abdul Rahman Abdullah Sufyan, Bagja Achmad Ramadhani Ade Irma Susanty Adib Alfikry Afwa, Intan Lailya Agus Maolana Hidayat Akhmad Yunan Akhmad Yunani Alfarisy, Ghifary Alfayza Diva Azra Alzena Fitriani Amalia Nursyamsiah Amjad Syarif Anak Agung Gde Agung Anak Agung Gde Agung Anisa Miftahul Jannah Anita Silvianita Anwar, Muhammad Athallah Makkah Aprilia Diahayu Ningtias Arianto, Mahdar Arlin Ferlina Moch. Trenggana Arya, Gusti Ayu Agung Deviana Astadi Pangarso Ayunabillah Syahvitrie Azdy Putri Azahra, Khanaya Clarista Eka Azhar Humaira Syabani Bagus Nugroho, Lazuardi Budi Prasetiyo Cahyani, Made Gita Dwi Candra Wijayangka Cicilia Stevanie Citra Kusuma Dewi Citra, Khansa Fairuz Desi Natalia Gultom Desianti Ramadhan, Putri Devie Ryana Suchendra Dinda Aulia Rahmah Dinda Azzahra Endah Kusmartiyah Fahimah Fitri Afifi Fahmi Renaldy Azzam Fahri, Muhammad Afdhal Fajriana Khayatul Zikra Fanisa Tris Wandani Faridzie, Muhammad Robby Reynaldy Al Farizka Shafa Nabila Fatizah Amanda Fauzan , Rizky Sani Fauzan Aziz Febrinancy Valencia Putri Fitriani, Alzena Gemuruh Chairul Umam Ghina Alya Audina Ghulam Ilmam H Ginting, Betaria Angel br Ginting, Eldita Giovani Antania Hanjani Gita Indah Hapsari Guevara, Inzagi Ramadhan Gunawan, Tedi Gusfi, Dhiya Athaya Helda Widyarani Lutviari Heru Nugroho Iman, Fathia Ahya Nur Imanuddin Hasbi Iranda Kayla Avania Isfansyah, Haikal Ayasya Jabir, Muh. Agung Jonneli, Halimah Husna Khaya Widelia Kristina Sisilia Kusuma, Tatiana Kuswalabirama, Teuku Muhammad Ridha Lianto, Fazrian Luh Putu Ratna Sundari M. Fariz Syahbani Mahir Pradana Marlindia Ike Sari Marsha Adilla Rahmani Maulana Rezi Ramadhan Meirissa Purwandani Mia Rosmiati Muhamad Fariz Ridwan Firdaus Muhamad Yusuf Ramadhan Muhammad Luthfi Muhammad Rizki Budimansyah Muhammad Robby Reynaldy Al Faridzie Murniati, Syifa Milenia Muzhofar, Rifky Surya Nabila, Farizka Shafa Nabsiah Abdul Wahid Nadia Tammy Wijaya Nadya Novandriani Karina Moeliono Nadya Novandriani Karina Mulyono Nathania, Geovanni Nurfalah, Alvi Febrian Nurhayati, Lina Nursyamsiah, Amalia Nurul Aulia Ramadhina Oktaviani, Prima Kusuma Patrick Adolf Telnoni Perdana, Nabil Rangga Permatasari, Intan Ayu Prajna Deshanta Ibnugraha Pramitha Aulia Pramuditha, Salsabillah Putri Rizky Amanda Pramuko Aji Purwandani, Meirissa Putri, Indriana Bella Putri, Mila Andini Putu Nina Madiawati R. Nurafni Rubiyanti Rafiansyah, Muhammad Rahmadhani, Annisa Vivit Rahmani, Marsha Adilla Rahmat, Dafrian Nur Ramadhani, Moch. Romy Rasyid, Rafika Isya Renda Puspita Dewi Rennyta Yusiana Retno Setyorini Ridwan Firdaus, Muhamad Fariz Rifa’atul Sri Aghnia Rini Handayani Rio Garia Aprillio Riska Apriliani Rixard George Dillak Rizqiningsih, Dwitriana Ulfi Rizza Indah Mega Mandasari Robbi Hendriyanto Roni Riandi Rubiyanti, R. Nurafn Rubyanti, Nurafni Saleh, Yusril Saragih, Romat Sari, Mutiara Kusuma Shaomi Fujiyanti Amalia Sihombing, Reni Pratiwi Silitonga, Adella Stephania Silviannita, Anita Simamora, Indah br Sri Widaningsih Sunandika, Tarisya Adzani Syahputra Syahputra Syarif, Amjad Tarisya Adzani Sunandika Taufan Umbara Udayanti, Imel Ulfa Azizah, Ulfa Umam, Gemuruh Chairul Umi Sumarsih Viony, Regya Wahyu Anggoro, Febrian Setyo yogi suprayogi Yudantri, Anindya Sukma Yulia Nur Hasanah