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Mahmud
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Journal : Al-Kharaj: Jurnal Ekonomi, Keuangan

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Analisis Media Sosial, Faktor Sosial, dan Psikologi Konsumen yang Mempengaruhi Partisipasi Konsumen dalam Boikot McDonald’s di Kota Semarang Luky Indra Mustofa; Piji Pakarti; Mahmud; Amalia Nur Chasanah
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 8 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i8.8992

Abstract

This study aims to analyze the influence of social media, social factors, and consumer psychology on the decision to participate in the boycott movement against McDonald’s (McD) products in Semarang City. A quantitative method was employed, utilizing purposive sampling to select 163 respondents who met the criteria: prior purchase of McD products, awareness of the boycott issue, active social media usage, Islamic religious affiliation, and residency in Semarang. Data were collected through Linkert-scale questionnaires and analyzed using multiple linear regression analysis with SPSS. The results indicate significant influences from all three factors: social media, social factors, and consumer psychology. The coefficient of determination reveals that 32% of the variation in boycott decisions is attributed to these factors. These findings underscore the critical integration of digital, social, and moral dimensions in understanding the dynamics of ideologically driven boycott movements. Practical implications include recommendations for companies to develop crisis communication strategies aligned with local values and consumer ethics to mitigate boycott impacts.
Co-Authors Abimanyu Bagus Saputra1 Abu Bakar Ja’far Afrahamiryano Afrahamiryano Ahmad Imtaz Sumbari Al Aziz, Mauludil Alfin Andriansyah Alin Deri Utama Alzami, Farrikh Amnilis ANDRIANSYAH Anggi Rahmad Anggun Permata Sari Aprizal, Yarza Ardiman ARI KURNIAWAN Astriyani Aswar Aswar Azwar Azwar Yunus Azzahari, Muhammad Bambang Nugroho Chairul Adhim Chasanah, Amalia Nur Cindi Fatikasari Cuandi Devi Mulya Sari Dika Setiagraha, Dika Dwiranti, Febriza Eka Rizky Pradiyatni Pratiwi Eko Setiawan Elfisa Endri Sentosa Esa Diya Wahyuni Fazriyansyah, Fiqih Febrianton, Adi Feri Susilwati Galuh Tri Pratiwi Gunawan, Bakti Hamdani Hamdani, Hamdani Hamdik, Dino Hamdika, Dino Hamsinah Hegemur, Siti Hanafiah Herda Gusvita Hermansyah Hilmi Hilmi Ibnu Khaldun Ichsan Ichsan IRWANSYAH Kusmiyati Kusmiyati Lalu Achmad Fathoni Luky Indra Mustofa Lutfiah M. Dirhamsyah M. Dirhamsyah Mahdany, Diny Maryuni, Elza Maula Nuha Syarfillah Mauzu, Fahrul Melisa Mhd Ridho Pratama Mizanul Ahkam Mochammad Eric S.W Mohamad Erihadiana, Mohamad Muhammad Dirhamsyah Muhammad Toriqularif Muhibuddin Muhibuddin, Muhibuddin Munzir Umran MUTAKIM Nadia Ayu Majiid Nurdiyanto Piji Pakarti Pono, Wahyudi Sayuti Putri, Yulianti Rahayu Putri, Ilmiyanti Ramadhani Rendy Almaheri Adhi Pratama Renfiyeni Rizki Faulianur Rozaliana Rozaliana Rudi Kurniawan RumintoSubekti Safwan, Safwan Sariyusda Sigit Muryanto, Sigit Sinaga, Jufri Siti Fatimah, Elva Siti Nurhalizah Suharyadi Pancono Suhita Whini Setyahun Suhita Whini Setyahuni SUMARNI Sumarno, Wawan Syaftriandi Tsaltsa Awani Arzakia WAHYUDI Wanda Ayu Salsabila Wawan Welan Wijaya, Danang Jatmika Wahyu Wijaya, Indriyani Yora, Muharama Yuniar Rahmadieni, Risky Zuhriah Zulfadli Zulfadli Zulfadli