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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Indonesia Berdaya Journal of Research in Social Science and Humanities Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Jurnal Fokus Manajemen Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Dehasen Untuk Negeri Jurnal Dehasen Mengabdi Journal of Management, Economic, and Accounting Jurnal Kewirausahaan dan Bisnis Jurnal Kewirausahaan dan Inovasi Multidisciplinary Journals Social Sciences Journal Jurnal Pusat Manajemen Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Gotong Royong Jurnal Bisnis, Manajemen, dan Akuntansi Jurnal Pakar Manajemen Journal of Accounting and Management (JAM) Jurnal Ekonomi, Manajemen, Bisnis, dan Akuntansi Journal of Business Management Journal of Management, Economic, and Accounting Jurnal Ekonomi Islam, Akuntansi, dan Manajemen Jurnal Karya Nyata Pengabdian Jurnal Pengabdian Mandiri
Abi, Yudi Irawan
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Analysis Of Factors Influencing Students’ Intention To Use E-Wallets In Payment Transactions Juliana, Pinti; Soleh, Ahmad; Abi, Yudi Irawan
Jurnal Ekonomi, Manajemen, Akuntansi Vol. 2 No. 2 (2025): Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jema.v2i2.1019

Abstract

This study aims to analyze and explain the influence of usefulness, ease of use, security, and trust factors on students’ interest in using e-wallets as a digital financial transaction tool. E-wallets represent an innovation in modern payment systems that provide convenience and efficiency for users, particularly among young generations who are familiar with technology. This research employed a quantitative approach with a survey method by distributing questionnaires to 129 respondents, consisting of students from the Faculty of Economics and Business, Universitas Dehasen Bengkulu, class of 2022. The collected data were processed and analyzed using multiple linear regression analysis with the assistance of SPSS version 31.0 (2025). The analysis was conducted to examine both the partial and simultaneous effects of the independent variables on the dependent variable, namely students’ interest in using e-wallets. The results of the study show that the factors of usefulness, ease of use, and trust have a positive and significant effect on students’ interest in using e-wallets. This means that the higher the level of perceived usefulness, convenience, and trust, the greater the students’ interest in utilizing e-wallets for their daily transactions. Conversely, the security factor does not have a significant effect, indicating that students have not placed security as a primary consideration in using e-wallets. Overall, the four factors simultaneously influence students’ interest, with trust being the most dominant variable. These findings illustrate that students of Universitas Dehasen Bengkulu, class of 2022, place greater emphasis on the aspects of usefulness, ease of use, and trust rather than security when deciding to use e-wallets as a modern digital payment method.
The Influence Of Brand Image And Product Quality On Customer Loyalty At Bintang Motor Manna, South Bengkulu Regency Tanama, Roki; Hanila , Siti; Abi, Yudi Irawan
Journal of Accounting and Management Vol. 2 No. 2 (2025): December
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jam.v2i2.948

Abstract

In the current increasingly tight business competition conditions, companies need to utilize their resources optimally, including trying to create or engineer things that can influence consumer perceptions, for example through the brand image of their products. The purpose of this study is to prove that brand image and product quality have an effect on customer loyalty at Bintang Motor Manna Bengkulu Selatan. The analysis method in this study uses Validity Test, Reliability Test, Multiple Linear Regression Analysis, Determination Coefficient, and hypothesis testing using t-test and f-test with the number of samples studied 50 customers at the Bintang Motor Manna Store. From the calculation results using SPSS 24, we can see that brand image and product quality have a significant effect on customer loyalty. In this case, the significance value of variable X <0.05 is 0.001.  The results of the multiple linear regression analysis are the equation Y = 10.453 + 0.393 X1 + 0.376 X2, this illustrates a positive regression direction, meaning that the brand image variable (X1) and product quality (X2) have a positive influence on customer loyalty (Y) at the Bintang Motor Manna Shop, South Bengkulu. From the calculation results using SPSS, the determination coefficient value of R square can be seen as 0.654. ​​This means that the value of Brand Image (X1) and the value of Product Quality (X2) have an effect on Customer Loyalty (Y) of 65.4% while the remaining 34.6% is influenced by other variables not examined in the study.  
The Effect Of Brand Equity, Price, And Product Quality On The Purchase Decision Of Iphone Smartphones Among Generation Z In Bengkulu City Armeni, Sinta Bela; Hanila, Siti; Abi, Yudi Irawan
Jurnal Ekonomi Islam, Akuntansi, dan Manajemen Vol. 2 No. 2 (2026): Februari
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jeiam.v2i2.463

Abstract

This study is titled “The effect of Brand Equity, Price, and Product Quality on Purchase Decision of iPhone Smartphones among Generation Z in Bengkulu City.” The purpose of this study is to determine the effect of these three variables on the purchase decisions of iPhone users. The regression analysis results show that Brand Equity, Price, and Product Quality have a positive and significant effect on Purchase Decisions, both partially and simultaneously. The significance value of each variable is 0.000 ≤ 0.05, proving that all variables have a real effect on purchase decisions of iPhone in Bengkulu City. The partial test (t-test) results show that the three independent variables have a significant effect on purchase decisions, with a significance value of 0.000 ≤ 0.05 for each variable. More specifically, the Brand Equity variable (X₁) has a significant effect on purchase decisions with a t-count of 4.513; the Price variable (X₂) also has a significant effect with a t-count of 6.531; and the Product Quality variable (X₃) has a significant effect with a t-count of 4.185. Meanwhile, the simultaneous test (F test) results show F count of 1041.083, which is greater than F table value of 2.67. Therefore, it can be concluded that the three variables together have a significant effect on purchase decision of iPhone among Generation Z in Bengkulu City. Based on the results of this study, it is recommended that Apple and iPhone distributors strengthen their brand image, adjust their pricing strategies to remain competitive without reducing the premium impression, and continue to maintain and improve product quality. Further research is recommended to add other variables such as customer loyalty or promotion to make the results more comprehensive.
Sampoerna Retail Community Strategy in Developing Grocery Stores (Case Study: Paguyuban Src Curup Bersatu) Pratama , Dedy Juniansyah; Abi, Yudi Irawan; Febliansyah, M. Rahman
Social Sciences Journal Vol. 3 No. 1 (2026): February
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/sosj.v3i1.1141

Abstract

Partnership and MSME Development Program Linking Concrete Strategies Implemented by SRC. The existence of SRC (Sampoerna Retail Community), this association guides partnerships between Sampoerna and conventional retailers to develop their businesses and reach to attract customers. This study aims to identify and analyze the strategies implemented by Sampoerna Retail Community (SRC) in developing grocery store businesses within the Paguyuban SRC Curup Bersatu. The analytical method used is qualitative data analysis, conducted interactively and continuously until data saturation is achieved, through three main stages: Data Reduction, Data Presentation, and Conclusion Drawing. Based on the research findings, it is proven that the Sampoerna Retail Community (SRC) strategy in developing grocery store businesses in Paguyuban Curup is carried out by focusing on Business Performance (increasing sales, store arrangement based on RBT principles), Community Development (establishing connections among traders to mutually develop their businesses), and Technology (utilization of digital features). For the Sampoerna Retail Community (SRC) strategy in developing grocery store businesses in Paguyuban Curup Bersatu to run effectively, supporting factors must be considered, namely: cooperation among multiple parties, the willingness of grocery store owners to progress, and the presence of digital innovation. Meanwhile, factors hindering the development of Paguyuban SRC Curup Bersatu include the limited number of participants and the community's lack of knowledge regarding the Ayo Kelontong application, a digital innovation by Sampoerna Retail Community (SRC).
Co-Authors Abdul Rahman Abdullah , Hasan Agustin, Revalinda Ahmad Soleh Andini , Fira Juli ANGGARA, YOGI Anggreani , Wike Anisa Rahma, Anisa Aprilia, Cindy Aprilia, Izra Putri Ariantara, Yudi Ariska , Yesi Indian Armeni, Sinta Bela Atharrafly , Muhammad Azhari, Nirman Chandra, M. Jeffri Arlinandes Concesa, Maria Daniarti, Rahma Dary, Nadya Putri Wulan Desita, Ridha Tri Devi, Made Tiara Dona, Hesti Pestiko E. G., Ida Ayu Made Effendi, Yanto Elenri, Heni Fadhlurrahman, M. Thoriq Febliansyah, M. Rahman Fitriano, Yun Gayatri, Ida Ayu Made Er Meytha Gayatri, Ida Ayu Made Ermeytha Handayani, Sri Hanila , Siti Hanila, Siti Harwini, Dewi Herayanti, Pesi Herlina, Yeni Herry Novrianda Hidayati, Ismi Ida Anggriani Ilahi, Firman Rama Nur Irwanto , Tito Januarsih, Ayu Jefriansyah, Moehammad Juliana, Pinti Juniar, Intan Karona Cahya Susena, Karona Cahya Likasma, Fingkin Mahmudi, M. Ikhawan Marleza, Yozi Melinda, Tri Febrina Mikaresti, Pamela Muhammad Rahman Febliansa Mukmin, Suprian fikril MW , Rahmat Nurwahid Nasution, Suswati Neri Susanti Novita, Meta Ogriansyah, Gioni Patriasia, Eka Salsa Prananda , M. Akbar Pranata, Fheroansyah Ade Pratama , Dedy Juniansyah Pratama, Meylan Puspitasari, Nadia Putra , Dwingki Marta Putra , Iswidana Utama Putra, Agung Pratama Putra, Dwingki Marta Putra, Jemi Putri, Dea Alesia Putri, Lydia Gustina Putri, Shofi Rahmadannia Rahaman, Abdul Rajaliu, Haqil Ramahdani, Dita Rasuma, Hafiz Agung Resti ulandari, Resti Riri, Alita Sanjaya, Dendi Saputra , Sandi Saputra , Wahyu Adi saputra, Arzil azizah Saputri, Yudisti Sari, Desti Rupita Sari, Pitriya Anggun Sepliana, Rike Suhendar, Cecep Syallaysyah, Jenny Dwi Syaputra, Erpan T, Oscar Julius Gamaliel Tanama, Roki Tarigan, Heskyel Pranata Teri Intaraga Tito Irwanto, Tito Utomo, M. Fredi Wahyudi, Ikbal Wijaya, Ermy Wulandari, Putri Eka YANTO YANTO Yodista, Yodista Yulita Sari Yulyanti, Oni