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All Journal SEGMEN Jurnal Manajemen dan Bisnis Value Added: Majalah Ekonomi & Bisnis Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Stability: Journal of Management and Business Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL PENDIDIKAN TAMBUSAI Almana : Jurnal Manajemen dan Bisnis PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Manajemen dan Bisnis Jayakarta Abdimasku : Jurnal Pengabdian Masyarakat Jurnal Ekonomi, Manajemen, dan Akuntansi Universitas Ngudi Waluyo Community Development Journal: Jurnal Pengabdian Masyarakat Mattawang: Jurnal Pengabdian Masyarakat Quantitative Economics and Management Studies Ekobis: Jurnal Ilmu Manajemen dan Akuntansi Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Bima Journal : Business, Management and Accounting Journal Jurnal Manajemen dan Profesional Transekonomika : Akuntansi, Bisnis dan Keuangan Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Bussman Journal : Indonesian Journal of Business and Management Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Balance : Jurnal Akuntansi dan Manajemen Journal of Finance and Business Digital (JFBD) Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Safari : Jurnal Pengabdian Masyarakat Indonesia Jurnal Manajemen dan Bisnis Journal of Management and Social Sciences Journal of Student Research Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Jurnal Manajemen dan Ekonomi Kreatif Jurnal Pariwisata Tourista Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Jurnal Riset Manajemen Jurnal Riset Manajemen dan Ekonomi Jurnal Kabar Masyarakat JPNM : Jurnal Pustaka Nusantara Multidisiplin Jurnal IlmiahManajemen, Bisnis dan Ekonomi Kreatif Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Pengabdian Tri Bhakti Journal of Information Systems Management and Digital Business Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Journal of Management and Innovation Entrepreneurship (JMIE) Ebisnis Manajemen Equivalent : Journal of Economic, Accounting and Management JURNAL RUMPUN MANAJEMEN DAN EKONOMI Jurnal Ilmiah Manajemen dan Akuntansi KIC Jurnal Manajemen Bisnis Digital Terkini Value Management Research Jurnal Pariwisata Tourista Jurnal JUEMA Jurnal Simki Economic
Meiriyanti, Rita
Universitas PGRI Semarang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Transportation Other

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PENGARUH VIRAL MARKETING DAN INFLUENCER MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK GLAD2GLOW PADA PENGGUNA SOSIAL MEDIA TIKTOK DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING Yogiana, Friska; Hesty Utami P, Ratih; Meiriyanti, Rita
Journal of Management and Innovation Entrepreneurship (JMIE) Vol. 2 No. 4 (2025): Juli
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jmie.v2i4.2864

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh viral marketing dan influencer marketing terhadap keputusan pembelian produk Glad2Glow di media sosial TikTok, dengan brand image sebagai variabel yang memediasi. Latar belakang penelitian ini adalah rendahnya posisi Glad2Glow dalam pasar produk skincare lokal di TikTok dibandingkan merek lain. Penelitian dilakukan secara kuantitatif dengan menyebarkan kuesioner kepada 96 responden Generasi Z yang tinggal di Kecamatan Boja dan pernah membeli produk Glad2Glow. Data dianalisis menggunakan metode SEM-PLS dengan bantuan aplikasi SmartPLS. Hasil penelitian menunjukkan bahwa viral marketing tidak berpengaruh langsung terhadap keputusan pembelian, tetapi memiliki pengaruh signifikan terhadap brand image. Influencer marketing terbukti berpengaruh signifikan terhadap brand image dan juga terhadap keputusan pembelian. Selain itu, brand image juga berpengaruh signifikan terhadap keputusan pembelian. Hasil lainnya menunjukkan bahwa brand image dapat menjadi penghubung (mediasi) antara viral marketing dan influencer marketing terhadap keputusan pembelian. Penelitian ini menyarankan agar Glad2Glow lebih fokus membangun brand image yang kuat melalui konten viral dan kerja sama dengan influencer di TikTok untuk meningkatkan keputusan pembelian konsumen. Kata Kunci: viral marketing, influencer marketing, brand image, keputusan pembelian, TikTok
LITERASI KEUANGAN SEBAGAI MODERASI HUBUNGAN ANTARA PERILAKU DAN INKLUSI KEUANGAN TERHADAP KEPUTUSAN INVESTASI GENERASI Z Rizqiandini, Anisa; Meiriyanti, Rita; Nastiti, Prianka Ratri
Jurnal Manajemen & Bisnis Jayakarta Vol 7 No 01 (2025): Vol 7 No 01 Juli 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53825/jmbjayakarta.v7i01.383

Abstract

This study aims to analyze the influence of financial behavior and financial inclusion on investment decisions, as well as the moderating role of financial literacy on the relationship among Generation Z in Batang Regency. The method used is quantitative with a Structural Equation Modeling (SEM) approach based on Partial Least Square (PLS) through the SmartPLS 3 application. The results of this study indicate that financial behavior and financial inclusion have a positive and significant effect on investment decisions. In addition, financial literacy is proven to positively and significantly moderate the relationship between financial behavior and investment decisions, but does not moderate the relationship between financial inclusion and investment decisions. These findings indicate the importance of financial literacy in strengthening the impact of financial behavior on investment decisions, but not enough to strengthen the relationship between financial inclusion and investment decisions. This study provides implications for the development of a more comprehensive financial education strategy to encourage investment among the younger generation.
Pengaruh Kepemimpinan Transformasional Dan Pelatihan Terhadap Kinerja Pegawai Melalui Motivasi Kerja: Studi Kasus Divisi Core Business TVRI Stasiun Jawa Tengah Lestari, Putri Indah; Sumastuti, Efriyani; Meiriyanti, Rita
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.437

Abstract

This study aims to analyzel thel influelncel of transformational leladelrship and training on elmployelel pelrformancel through work motivation as a meldiating variablel. Thel study was conducteld at thel Corel Businelss Division of TVRI Celntral Java Station using a quantitativel approach. Data collelction was conducteld through quelstionnairels distributeld to 80 relspondelnts using a purposivel sampling telchniquel. Data analysis useld thel Partial Lelast Squarels (PLS) melthod through thel SmartPLS 4 application. Thel relsults showeld that transformational leladelrship and training had a positivel and significant elffelct on work motivation. Furthelrmorel, work motivation also had a positivel and significant elffelct on elmployelel pelrformancel. Othelr findings relvelaleld that work motivation partially meldiateld thel rellationship beltweleln transformational leladelrship and training on elmployelel pelrformancel. Thel implications of this study undelrscorel thel importancel of elffelctivel leladelrship and training in improving elmployelel motivation and pelrformancel in a public broadcasting elnvironmelnt. Keywords: Transformational Leadership, Training, Work Motivation, Employee Performance, SmartPLS
PENGARUH KUALITAS PRODUK, SOCIAL MEDIA MARKETING, DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE OPPO : STUDI KASUS PENGGUNA SMARTPHONE OPPO DI KABUPATEN PATI Wijaya, Rafly; Sijabat, Rauly; Meiriyanti, Rita
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.448

Abstract

This study aims to determine the effect of product quality, social media marketing, and brand image on purchasing decisions for Oppo smartphone users in Pati district. The population in this study were Oppo smartphone users in Pati Regency, while the sample taken amounted to 100 respondents. This study uses non-probability sampling techniques, namely purposive sampling, where the sample is applied with certain considerations in accordance with the desired criteria. Data collection was carried out by distributing questionnaires via Google Form. The results showed that the product quality and brand image variables had a positive and significant effect on purchasing decisions, while the social media marketing variable had no significant effect on purchasing decisions
PENGARUH CITRA MEREK DAN KUALITAS LAYANAN TERHADAP LOYALITAS MELALUI KEPUASAN PELANGGAN APLIKASI MAXIM PADA MASYARAKAT DI KOTA SEMARANG Fadhioma Ammarendra; Ratih Hesty Utami Puspitasari; Rita Meiriyanti
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 2 No. 6 (2025): November : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/64gpst25

Abstract

Competition in online transportation services in Semarang City encourages companies to understand the factors that influence customer loyalty. Maxim, as one of the online transportation service providers, faces challenges in the form of customer complaints regarding the accuracy of pickup points, fare changes, and limited application features. This study aims to examine the effect of brand image and service quality on customer loyalty with customer satisfaction as a mediating variable. The research approach uses a quantitative method with a survey technique on 96 Maxim user respondents in Semarang City who were selected by purposive sampling. Data analysis was carried out using the Partial Least Square (PLS) technique with the help of SmartPLS 3.0 software. The results of the study indicate that brand image has a positive and significant effect on customer satisfaction, brand image does not affect loyalty, service quality has a positive and significant effect on customer satisfaction, service quality has a positive and significant effect on loyalty, customer satisfaction has a positive and significant effect on loyalty, brand image does not affect customer satisfaction and has an impact on loyalty, service quality affects customer satisfaction and has an impact on loyalty. The practical implication of the results of this study is the importance for Maxim to focus on improving its brand image and service quality, especially on the accuracy of pickup locations, tariff stability, and optimization of application features, in order to maintain and increase customer loyalty amidst competition in online transportation services.
Minat Investasi Sebagai Pemediasi dalam Pengetahuan Investasi dan Perilaku Keuangan Terhadap Keputusan Investasi Mahasiswa Semarang Kusuma Wardhani, Arrum Gusti; Widiastuti, C. Tri; Meiriyanti, Rita
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Oktober: Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i3.1338

Abstract

This study aims to determine the effect of investment knowledge and financial behavior on investment decisions with investment interest as a moderating variable for students in Semarang City. This type of research uses quantitative research with a population of students in Semarang City. This study uses a purposive sampling technique with special criteria, because the number of students is unknown, the sample is determined by multiplying a minimum sample of 10 by the number of indicators 14 and 140 respondents are obtained. Measurements using a linkert scale which is then processed on SmartPLS 3.0 using the SEM-PLS method. The results show that investment knowledge has a significant positive effect and financial behavior does not have a significant effect on investment decisions. And investment interest as a moderating variable strengthens the influence of investment knowledge and financial behavior on investment decisions.
Penguatan Soft Skill: Kapabilitas e-Commerce dan Laporan Keuangan Formal Bagi Pelaku Usaha di Kecamatan Pegandon: Strengthening Soft Skills: E-Commerce Capabilities and Formal Financial Reports for Business Players in Pegandon District Sijabat, Rauly; Meiriyanti, Rita; Fathurachman, Chadyan; Ilham, Ratih Milati
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 8 No. 6 (2023): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v8i6.5441

Abstract

Digital technology enables the growing development of online shopping. This also makes it possible for each seller to market their products or services with a wider range and costs that are not as expensive as conventional ones. Pegandon District has many business actors or MSMEs. The GRDP growth rate in Pegandon District has not recovered after the COVID-19 pandemic. One way to increase the GRDP growth rate is to increase the capability of business actors in selling or distributing their products. One of the product sales distribution channels is e-commerce. This training activity is related to marketing in utilizing e-commerce. Therefore, training on the use of e-commerce is not only to increase sales, business actors are also able to expand their product introduction. In addition, this service activity also provides training on preparing simple financial reporting. It is hoped that through the financial reporting that is owned, business actors can access capital from formal financial institutions
Dampak Rasio Keuangan terhadap Return Saham dengan Inflasi sebagai Variabel Moderasi Pada Perusahaan Sektor Consumer Non-Cyclicals (Studi Empiris Perusahaan Sektor Non-Cyclicals di Bursa Efek Indonesia Tahun 2013 – 2022) Choirunnisa, Lutfi; Sumastuti, Efriyani; Meiriyanti, Rita
Jurnal Pendidikan Tambusai Vol. 8 No. 2 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menguji pengaruh Current Ratio, Debt to Equity Ratio, dan Return On Asset terhadap Return Saham dengan Inflasi sebagai Variabel Moderasi pada Perusahaan Konsumen Non-Siklikal yang Terdaftar di Bursa Efek Indonesia (BEI). Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah metode purposive sampling. Sampel penelitian adalah 12 perusahaan konsumen non-siklikal pada tahun 2013 – 2022. Metode analisis yang digunakan adalah regresi data panel dan analisis regresi moderat dengan menggunakan alat software Eviews 9. Hasil penelitian menunjukkan bahwa Current Ratio dan Debt to Equity Ratio tidak berpengaruh terhadap Return Saham, sedangkan Return on Asset berpengaruh positif signifikan terhadap RS. Inflasi tidak mampu memoderasi pengaruh Current Ratio dan Debt to Equity Ratio terhadap Return Saham namun mampu memoderasi pengaruh Return on Asset terhadap Return Saham.
Minat Berwirausaha Mahasiswa Manajemen Universitas PGRI Semarang Dengan Self Efficacy Sebagai Variabel Intervening Putri Angelina; Efriyani Sumastuti; Rita Meiriyanti
Jurnal Manajemen & Bisnis Jayakarta Vol 5 No 02 (2024): Vol. 05 No. 02 Januari 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53825/jmbjayakarta.v5i02.222

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis minat mahasiswa manajemen Universitas PGRI Semarang dalam beriwrausaha dengan menggunakan self efficacy sebagai variabel intervensi. penelitian ini menggunakan pendekatan kuantitatif. Dengan melibatkan mahasiswa manajemen Universitas PGRI semarang angkatan 2019 tingkat akhir dengan jumlah 132 mahasiswa. Penelitian ini menggunakan sampel dengan metode nonprobability sampling. Analisis deskriptif adalah metode pengumpulan data yang menggunakan angket atau kuesioner, dengan model pengukuran (struktural) inner model dan uji pengaruh tidak langsung. Pada analisis ini tentang minat berwirausaha yang mempengaruhi keinginan dalam berbisnis yang dimediasi oleh keefektifan diri sendiri pada mahasiswa manajemen UPGRIS angakatan 2019 tingkat akhir. Pada pengetahuan kewirausahaan, lingkungan keluarga, mempengaruhi minat berwirausaha yang dimediasi self efficacy pada mahasiswa manajemen UPGRIS angakatan 2019 tingkat akhir.
Mengulik Implementasi Kebijakan Pemerintah Mengenai Pengesahan Perppu Cipta Kerja: (Studi Pada Pekerja, Serikat Pekerja dan Perusahaan di Kota Semarang) Muhammad Stalastul Mustofa; Sijabat, Rauly; Meiriyanti, Rita
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif Vol. 3 No. 2 (2024): Jurnal Ilmiah Manajemen, Bisnis dan Ekonomi Kreatif
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze the implementation of government policies regarding the ratification of the Job Creation Perppu for workers, trade unions and companies in the city of Semarang. The benefit of this research is that this research can be used as input in preparing and determining appropriate Human Resource Management strategies in order to get more optimal results. The partners and informants for this research are workers, unions and companies in the city of Semarang. Data analysis in this research used qualitative interview research. The results of the analysis and discussion show that the main objective of the PERPPU policy regarding job creation is to create jobs through increasing the ease and security of doing business, increasing investment, and protecting and empowering workers (KKIR). The impact of PERPPU implementation on employees is that many employees are laid off, employees receive severance pay. low, permanent employees are replaced with contract or social workers, and employees feel uncertain about employee welfare. The impact of PERPPU implementation on the company is that company regulations become more structured with the PERPPU being ratified. The company feels that it is fair with employee welfare and company profits. Impact of implementation. PERPPU on work unions. Work unions are experiencing outsourcing contracts at the same time, BPJS is not paying enough attention to leave, wages below the UMK are not being paid attention to, they are not getting any protection at all.
Co-Authors Afrilya, Dina Aisya, Rezky Aisyatul, Umi Amanda, Maerena Ameliya Dian Pratiwi Anak Agung Gede Sugianthara Anggi Mirdiyantika Anistia Dewi Muflikhah Anjani, Herlina Dian Aprilia, Nia Ardi Kurniawan Arriana, Primarinha Aulia Nurul Izza Bawazir, Muhammad Najib BAYU KURNIAWAN Bayu Kurniawan Bayu Kurniawan Bayu Kurniawan C. Tri Widiastuti C. Tri Widiastuti Chadiyan Faturachman Chadyan Fathurachman Choirunnisa, Lutfi Dhea Rizky Amelia Dhea Rizky Amelia Dhea Rizky Amelia Dhony Wardianto Dina Afrilya Dini Fahriati Dwi Cahyaningtias Efendy, Mukhammad Adhe Sofyan Efriyani Sumastuti Elfa Shita Hardini Ervina , hawik Fadhioma Ammarendra Fairuz Tito Milzam Farah Chalida Hanoum Farah Chalida Hanoum Fatria Adianto Fithri Widyannita Yarisma Fitriana, Lisa Gultom, Henry Casandra Handayani, Kristina Putri Hawik Ervina Indiworo Heri Prabowo Heri Prabowo Hesty Utami P, Ratih hikmawati, nurul Hutami, Dhevi Salsabila Meidiana Ika Menarianti, Ika Indriasari, Ika Ira Setiawati Ira Setiawati Ira Setiawati, Ira ISTIKHOMAH Khasanah, Putri Lutfiyatul Kusuma Wardhani, Arrum Gusti Lailatul Maesyaroh Ledy Nevira Anggraini Lestari, Putri Indah Lilik Ariyanto Listya Rini, Indah Liyandri Rasbina Tarigan Mahendra, Novian Wahyu Maysah, Ummi Muhammad Sani Arsyadi Muhammad Stalastul Mustofa Mukharomah Mukharomah Mutrofin Rohmaniah Nadia Apriliana Naelan Nur Fariz Nissa, Ivana Khairun Nofiyati, Rizqi Amaliya Noventia Karina Putri Nuriyadi, Anggia Nurul Fauziyah Oktaviani, Regina Pratiwi, Ameliya Dian Prianka Ratri Nastiti Prianka Ratri Nastiti, Prianka Ratri Puspita, Maya Shinta Rahma Putri Angelina Qristin Violinda Qristin violinda Ramadhani, Pramila Gita Ratih Hesty Utami Ratih Hesty Utami P Ratih Hesty Utami Puspitasari Ratih Milati Ilham Rika Yulianti Rizka Ardila Angger Wijayanti Rizky Agung Nugroho Rizqiandini, Anisa Rosalinda Septi Yunita Rr Hawik Ervina Rr Hawik Ervina Indiworo Saputri, Titania Shofif Sobaruddin Akbar Sijabat, Rauly Sinta Suciana Sinta Wulandari Siti Wahyuningsih Supandi SUTRISNO Sutrisno Sutrisno Sutrisno, Sutrisno Syamsul Yahya Tahzha Nadira Titis Nurina Tri Bayu Atmaja Valadeva Izzulhaq Variska, Utari Vindy Febi Kinara Vita Adi Meli Yana Widiastuti, C. Tri Widyaswati, Rahmatya Wijaya, Rafly Yoga Indra Khatama Yogiana, Friska Yuliana Nuraini Zhanda Dinda Sarrani Zhanda Dinda Sarrani