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Effect Of Cyberloafing Behavior, Organizational Commitment, And Locus Of Control On The Performance Of Generation Z Employees Nissa, Ivana Khairun; Indiworo, Hawik Ervina; Meiriyanti, Rita
BIMA Journal (Business, Management, & Accounting Journal) Vol. 4 No. 2 (2023)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.4.2.189-196

Abstract

Penelitian ini bertujuan untuk menguji pengaruh perilaku cyberloafing, organizational commitment, dan locus of control terhadap kinerja karyawan (studi pada gen Z di Kota Semarang). Jenis penelitian ini menggunakan metode penelitian kuantitatif dengan sumber data primer. Penelitian ini menggunakan sampel sebanyak 100 responden yang mewakili populasi generasi Z di Kota Semarang yang berstatus sebagai karyawan. Pengukuran penelitian ini menggunakan skala likert yang diolah dengan bantuan IBM SPSS Statistic Version 26 dengan menggunakan analisis regresi linier berganda. Hasil pengujian menunjukkan bahwa perilaku cyberloafing berpengaruh negatif dan tidak signifikan terhadap kinerja karyawan, organizational commitment berpengaruh positif dan signifikan terhadap kinerja karyawan, dan locus of control berpengaruh positif dan signifikan terhadap kinerja karyawan.
PKM Usaha Kecil Bandeng Presto di Kelurahan Mlatibaru Kecamatan Semarang Timur Kota Semarang Widyaswati, Rahmatya; Widiastuti, C. Tri; Meiriyanti, Rita
Jurnal Pengabdian Tri Bhakti Vol 2 No 2 (2020): Jurnal Pengabdian Tri Bhakti
Publisher : Lembaga Pengabdian kepada Masyarakat Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/tribhakti.v2i2.1520

Abstract

The focus of the implementation of this PKM is the development of small-scale presto milkfish businesses in Mlatibaru Village, East Semarang District, Semarang City so that it can grow with improvements in business management. In accordance with the problems faced, the solution given to partners is to improve business management including: 1. Production aspects, 2. financial aspects, 3. Marketing aspects. The solution given is the use of tools with larger capacities, from a financial point of view, the application of simple bookkeeping using the Microsoft Excel application, and from a marketing aspect, the use of online media and attractive packaging. The method in this PKM activity consists of training activities and workshops. The training activities carried out include 1) basic accounting and bookkeeping training 2) bookkeeping training with the Microsoft Excel application 3) Online marketing training. The main activities of this community service include basic financial training and excel bookkeeping, online marketing, product packaging, web creation, addition of appropriate technology to support the production process. MSME players get new insights, know and are motivated to run a business through simple bookkeeping and recording with excel. Business actors also understand that online marketing is currently very important in product marketing, so they inevitably have to keep up with the times if they want their business to grow.
Pengaruh Kualitas Informasi dan Brand Image Terhadap Minat Beli Konsumen pada Produk iPhone Second di Semarang dengan Persepsi Konsumen sebagai Variabel Intervening Arriana, Primarinha; Ervina , hawik; Meiriyanti, Rita
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif Vol. 4 No. 1 (2025): Jurnal Ilmiah Manajemen, Bisnis dan Ekonomi Kreatif
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/jibeka.v4i1.1281

Abstract

This study explores the impact of information quality and brand image on the purchase intention of consumers buying second-hand iPhones, considering consumer perception as an intervening variable. A total of 385 respondents who bought second-hand iPhones at PS Store Semarang participated in the research. The results show that brand image positively influences purchase intention, with a path coefficient of 0.116 and a p-value of 0.024. Brand image also significantly affects consumer perception, with a path coefficient of 0.339 and a p-value of 0.000. Conversely, information quality does not have a direct significant impact on purchase intention (path coefficient of 0.123, p-value of 0.099). However, it significantly affects consumer perception (path coefficient of 0.634, p-value of 0.000). Consumer perception significantly influences purchase intention, with a path coefficient of 0.723 and a p-value of 0.000. It serves as a crucial mediator between brand image and purchase intention (indirect effect of 0.245, p-value of 0.000) and between information quality and purchase intention (indirect effect of 0.458, p-value of 0.000). The model accounts for 89.8% of the variance in purchase intention and 91.0% in consumer perception, highlighting the importance of enhancing information quality and maintaining a strong brand image to boost consumer purchase intentions.
FAKTOR PENGGUNAAN PAYMENT LATER E-COMMERCE PADA PENGGUNA PAYMENT LATER DI KOTA REMBANG Anjani, Herlina Dian; Setiawati, Ira; Meiriyanti, Rita
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 8, No 1 (2025): JIMB - VOLUME 8 NOMOR 1 MEI 2025
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v8i1.32020

Abstract

Penelitian ini bertujuan untuk mengatahui Pengaruh Literasi Keuangan Dan Risiko Terhadap Penggunaan Payment Later E-Commerce Dengan Self Control Sebagai Variabel Intervening (Studi Pada Pengguna Payment Later Di Kota Rembang). Metode penelitian yang digunakan dalam penelitian ini adalah kuantitatif. Data pada penelitian ini sebanyak 392 responden. Penentuan besarnya sampel menggunakan teknik probability sampling dengan metode simple random sampling. Analisis data pada penelitian ini menggunakan program SmartPLS versi 3. Teknik analisis data yang digunakan model persamaan Structural Equation Modeling (SEM). Hasil analisis dan pembahasan menunjukkan variabel Literasi Keuangan berpengaruh positif terhadap Penggunaan Payment Later E-Commerce, Risiko tidak berpengaruh terhadap Penggunaan Payment Later E-Commerce, Literasi keuangan berpengaruh positif terhadap Self Control, Risiko berpengaruh positif terhadap Self Control, Self Control berpengaruh positif terhadap Penggunaan Payment Later E-Commerce, Self Control dapat memediasi Literasi keuangan berpengaruh positifuterhadap Penggunaan Payment Later E-Commerce Pada Pengguna Payment Later Di Kota Rembang, Self Control dapat memediasi Risiko berpengaruh positif terhadap Penggunaan Payment Later E-Commerce Pada Pengguna Payment Later Di Kota Rembang.
KUALITAS LAYANAN, NILAI PELANGGAN, DAN PROMOSI TERHADAP KEPUASAN PELANGGAN KERETA API DALAM MENGGUNAKAN ACCESS BY KAI Muhammad Sani Arsyadi; Rauly Sijabat; Rita Meiriyanti
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 2 No. 3 (2025): Mei : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/thd7wq57

Abstract

The case study from this study found findings that showed that the Access by KAI application in October 2024 received a rating of 2.5/5.0, this value is the lowest rating of other train ticket booking applications such as Traveloka and tiket.com which received a rating of 4.8/5.0 on the play store application store, therefore the researcher wants to know "how customer satisfaction is using the Access by KAI application". The researcher wants to conduct research on this problem, by developing an empirical method to explain the variables that affect customer satisfaction by using data obtained from the play store app store and distributing questionnaires to the general public randomly. The test was carried out using the Statistical Product and Service Solutions (SPSS) approach. The test results found that the quality of service was proven to be significant and positive to customer satisfaction, customer assessments were not proven to have a significant effect and negative on customer satisfaction, promotions were not proven to be significant and negative to customer satisfaction.
Sustainable Innovation: Repurposing Cooking Oil Waste into Aromatherapy Candles : Inovasi Berkelanjutan: Memanfaatkan Kembali Limbah Minyak Goreng Menjadi Lilin Aromaterapi Indiworo, Hawik Ervina; Meiriyanti, Rita; Indriasari, Ika; Supandi, Supandi; Ariyanto, Lilik
Mattawang: Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.mattawang2566

Abstract

Sustainable innovation is increasingly receiving attention in efforts to reduce negative impacts on the environment. One source of pollution that is often overlooked is waste cooking oil. This activity describes a community service project which aims to reuse waste cooking oil as a basic ingredient for making environmentally friendly aromatherapy candles. Through a practical and collaborative approach, we identified methods for extracting and refining used cooking oil, and designed safe and effective aromatherapy candle formulations. The result is an aromatherapy candle product that not only reduces wasted cooking oil, but also provides an environmentally friendly alternative for people to create an experience of relaxation and well-being. This project highlights the potential for collaboration between science and communities to create sustainable innovation for the common good. Abstrak Inovasi berkelanjutan semakin mendapat perhatian dalam upaya mengurangi dampak negatif terhadap lingkungan. Salah satu sumber polusi yang sering diabaikan adalah limbah minyak goreng. Kegiatan ini memaparkan sebuah proyek pengabdian masyarakat yang bertujuan untuk memanfaatkan kembali limbah minyak goreng sebagai bahan dasar untuk pembuatan lilin aromaterapi yang ramah lingkungan. Melalui pendekatan praktis dan kolaboratif, kami mengidentifikasi metode ekstraksi dan pemurnian minyak goreng bekas, serta merancang formulasi lilin aromaterapi yang aman dan efektif. Hasilnya adalah produk lilin aromaterapi yang tidak hanya mengurangi limbah minyak goreng yang terbuang, tetapi juga menyediakan alternatif ramah lingkungan bagi masyarakat dalam menciptakan pengalaman relaksasi dan kesejahteraan. Kegiatan pengabdian ini menyoroti potensi kolaborasi antara ilmu pengetahuan dan masyarakat dalam menciptakan inovasi yang berkelanjutan untuk kebaikan bersama.
Strengthening the Capacity of Kaliyoso Village MSMEs through E-Commerce Optimization and PIRT Product Legality Meiriyanti, Rita; Nastiti, Prianka Ratri; Fathurachman, Chadyan; Kurniawan, Bayu
Mattawang: Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2025)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.mattawang4073

Abstract

MSMEs in Kaliyoso Village, Kangkung Subdistrict, Kendal Regency face obstacles in digital marketing and product legality. Many businesses do not have the skills to use e-commerce platforms and do not have PIRT, making it difficult to expand the market. This service program aims to increase the capacity of MSMEs through training in creating online stores on Shopee and technical assistance for PIRT registration. Activities are carried out with a participatory approach through the stages of socialization, technical training, and assistance to MSME actors. The training focused on hands-on practice of using Shopee and PIRT registration procedures according to the provisions of the Health Office. The results of the activities showed an increase in participants' skills in marketing products digitally and a better understanding of the importance of product legality. This program not only encourages the independence of MSME players in developing their businesses, but also triggers the formation of a digital MSME community as an effort to sustain local economic empowerment.
EFEKTIVITAS DIGITAL MARKETING DALAM MENDORONG KEPUTUSAN PEMBELIAN DI KALANGAN MILENIAL DAN GEN Z PADA PENGGUNA INDOSAT Istikhomah; Efriyani Sumastuti; Rita Meiriyanti
Journal of Information Systems Management and Digital Business Vol. 2 No. 3 (2025): April
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jismdb.v2i3.2103

Abstract

Perkembangan digital marketing semakin berperan dalam membentuk keputusan pembelian, khususnya di kalangan milenial dann Gen Z yang aktif menggunakan media sosial. Studi ini bertujuan untuk menganalisis elemen-elemen yang berpengaruh terhadap keputusan pembelian. dengan menggunakan metode kuantitatif. Untuk analisis data, digunakan Partial Least Square-Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa content marketing memberikan pengaruh paling signifikan. Hal ini dapat diidentifikasi dari koefisien jalur yang mencapai 0,439 untuk brand awareness, dan 0.233 untuk keputusan pembelian. Brand awareness juga berkontribusi terhadap keputusan pembelian dengan koefisien jalur sebesar 0,365., menegaskan perannya dalam proses pengambilan keputusan pembelian. Sementara itu, social media marketing memberikan dampak sebesar 0.654. Influencer marketing juga memberikan dampak terhadap keputusan pembelian sebesar 0.315. Meskipun Indosat telah menerapkan strategi digital yang efektif, kualitas jaringan masih menjadi tantangan yang dapat memengaruhi loyalitas pelanggan. Oleh karena itu, optimalisasi strategi content marketing dan social media marketing serta peningkatan layanan menjadi langkah penting bagi Indosat dalam meningkatkan keputusan pembelian.
Optimalisasi Hubungan Bisnis untuk Ekspansi Pasar Internasional UMKM Batik Giriloyo Kabupaten Bantul, Yogyakarta Heri Prabowo; Hawik Ervina Indiworo; Qristin Violinda; Bayu Kurniawan; Ika Menarianti; Rita Meiriyanti; Fithri Widyannita Yarisma; Ratih Hesty Utami; Shofif Sobaruddin Akbar; Chadiyan Faturachman; Farah Chalida Hanoum
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 5 No. 3 (2025): Juli : SAFARI :Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/safari.v5i3.2721

Abstract

Optimizing international marketing strategies is a significant challenge faced by Micro, Small, and Medium Enterprises (MSMEs), including Batik Giriloyo business actors in Bantul Regency, Yogyakarta, in an effort to expand global market penetration. Various obstacles such as limited access to international markets, minimal use of digital technology for marketing, and weak cross-country cooperation networks are the main obstacles in business expansion. To overcome these problems, an empowerment program has been implemented which includes creating an e-commerce account through the Shopify platform and holding an international webinar entitled "Penetrating the Global Market: Batik Giriloyo's Successful Strategy in the International Arena" as a means of increasing promotion and global business networks. The program implementation method includes intensive training in the use of digital technology, global marketing strategies, and cross-cultural communication, which significantly increases brand visibility and forms partnerships with international resellers. The results of the activity show that the integration of digital technology in a marketing strategy based on local cultural values ​​is able to provide strong competitive differentiation for MSMEs, especially in the context of preserving the cultural heritage of batik as the identity of a superior product. As a form of follow-up, it is recommended to strengthen digital training, increase strategic collaboration with international partners, and develop marketing strategies that highlight local wisdom values, in line with the implementation of the Tri Dharma of Higher Education in the aspect of community service.
Pengaruh Motivasi, Inovasi, Dan Kompetensi Terhadap Keberhasilan UMKM Dengan Kemampuan Usaha Sebagai Variabel Intervening Nurjanah Nurjanah; Sutrisno Sutrisno; Rita Meiriyanti
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 1 No. 3 (2023): Agustus : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v1i3.95

Abstract

This study aims to examine and analyze the effect of motivation, innovation, and entrepreneurial competence on the success of with business ability as an intervening variable. The sample in this study was 110 respondents who were employees of Jenang Mubarokfod Cipta Delicia Kudus. The sampling technique in this study used the Probability Sampling Technique with proportional random sampling. The data analysis technique used is PLS-SEM (Partial Least Square-Structural Equation Model). The processing of this research data uses the SmartPLS 3.0 tool. Based on this research, it shows that motivation influences the success of Jenang Mubarokfood Cipta Delicia Kudus with a P-Value (0.004). Innovation has no effect on the success of Jenang Mubarokfood Cipta Delicia Kudus with a P-Value of (0,147). Entrepreneurial competence influences the success of Jenang Mubarokfood Cipta Delicia Kudus with a P-Value of (0.000). Motivation has no effect on success which is mediated by business ability in Jenang Mubarokfood Cipta Delicia Kudus with a P-Value of (0.545). Innovation has an effect on success which is mediated by business ability in the Jenang Mubarokfood Cipta Delicia Kudus with a P-Value of (0.001). Entrepreneurial competence has an effect on success which is mediated by business ability in Jenang Mubarokfood Cipta Delicia Kudus with a P-Value of (0.007).
Co-Authors Afrilya, Dina Aisya, Rezky Aisyatul, Umi Amanda, Maerena Ameliya Dian Pratiwi Anak Agung Gede Sugianthara Anggi Mirdiyantika Anistia Dewi Muflikhah Anjani, Herlina Dian Aprilia, Nia Ardi Kurniawan Arriana, Primarinha Aulia Nurul Izza Bawazir, Muhammad Najib Bayu Kurniawan Bayu Kurniawan BAYU KURNIAWAN Bayu Kurniawan C. Tri Widiastuti C. Tri Widiastuti Chadiyan Faturachman Chadyan Fathurachman Choirunnisa, Lutfi Dhea Rizky Amelia Dhea Rizky Amelia Dhea Rizky Amelia Dhony Wardianto Dina Afrilya Dini Fahriati Dwi Cahyaningtias Efendy, Mukhammad Adhe Sofyan Efriyani Sumastuti Elfa Shita Hardini Ervina , hawik Fadhioma Ammarendra Fairuz Tito Milzam Farah Chalida Hanoum Farah Chalida Hanoum Fatria Adianto Fithri Widyannita Yarisma Fitriana, Lisa Gultom, Henry Casandra Handayani, Kristina Putri Hawik Ervina Indiworo Heri Prabowo Heri Prabowo Hesty Utami P, Ratih hikmawati, nurul Hutami, Dhevi Salsabila Meidiana Ika Menarianti, Ika Indriasari, Ika Ira Setiawati Ira Setiawati Ira Setiawati, Ira ISTIKHOMAH Khasanah, Putri Lutfiyatul Kusuma Wardhani, Arrum Gusti Lailatul Maesyaroh Ledy Nevira Anggraini Lestari, Putri Indah Lilik Ariyanto Listya Rini, Indah Liyandri Rasbina Tarigan Mahendra, Novian Wahyu Maysah, Ummi Muhammad Sani Arsyadi Muhammad Stalastul Mustofa Mukharomah Mukharomah Mutrofin Rohmaniah Nadia Apriliana Naelan Nur Fariz Nissa, Ivana Khairun Nofiyati, Rizqi Amaliya Noventia Karina Putri Nuriyadi, Anggia Nurul Fauziyah Oktaviani, Regina Pratiwi, Ameliya Dian Prianka Ratri Nastiti Prianka Ratri Nastiti, Prianka Ratri Puspita, Maya Shinta Rahma Putri Angelina Qristin Violinda Qristin violinda Ramadhani, Pramila Gita Ratih Hesty Utami Ratih Hesty Utami P Ratih Hesty Utami Puspitasari Ratih Milati Ilham Rika Yulianti Rizka Ardila Angger Wijayanti Rizky Agung Nugroho Rizqiandini, Anisa Rosalinda Septi Yunita Rr Hawik Ervina Rr Hawik Ervina Indiworo Saputri, Titania Shofif Sobaruddin Akbar Sijabat, Rauly Sinta Suciana Sinta Wulandari Siti Wahyuningsih Supandi SUTRISNO Sutrisno Sutrisno Sutrisno, Sutrisno Syamsul Yahya Tahzha Nadira Titis Nurina Tri Bayu Atmaja Valadeva Izzulhaq Variska, Utari Vindy Febi Kinara Vita Adi Meli Yana Widiastuti, C. Tri Widyaswati, Rahmatya Wijaya, Rafly Yoga Indra Khatama Yogiana, Friska Yuliana Nuraini Zhanda Dinda Sarrani Zhanda Dinda Sarrani