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Implementation of Digital Marketing Strategy in Increasing Company Competitiveness Maulana, Arman
International Journal of Science Education and Technology Management Vol 2 No 2 (2023): International Journal Of Science Education and Technology Management
Publisher : Yayasan Azka Hafidz Maulana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28301/ijsetm.v2i2.18

Abstract

This research discusses the implementation of digital marketing strategies and their impact on company competitiveness in the digital era. Digital marketing is considered a critical element in the business strategy of modern companies seeking to utilize information technology and the internet. This research discusses the background to the shift in consumer behavior to online platforms and the role of digital marketing in exploiting this opportunity. The research method used is documentation study, with a focus on financial data analysis, digital marketing campaign archives, and related literature. The research results show that digital marketing has the potential to increase a company's visibility online, expand market coverage, and increase consumer engagement. Data analysis and use of the right digital marketing techniques can increase conversion rates, turning prospects into active customers. Digital marketing also allows companies to measure campaign performance in real-time, provide insight into strategy effectiveness, and measure Return on Investment (ROI) more accurately. Additionally, a thoughtful digital marketing strategy helps build and strengthen a company's brand image, differentiating it from competitors in the market. In conclusion, digital marketing is not only a tool to increase sales, but also a strategic approach that forms the basis of a company's sustainability and competitiveness in this digital era. This research provides an in-depth look at the role of digital marketing in facing challenges and exploiting opportunities in the ever-evolving business world.
The Impact of Plagiarism on Doctoral Education in Indonesia Maulana, Arman; Rosmayati, Siti; Nuraeni, Yayang Ayu
International Journal of Science Education and Technology Management Vol 2 No 2 (2023): International Journal Of Science Education and Technology Management
Publisher : Yayasan Azka Hafidz Maulana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28301/ijsetm.v2i2.20

Abstract

Plagiarism is a serious problem in doctoral education in Indonesia that has widespread detrimental impacts. This paper presents an analysis of the impact of plagiarism on doctoral education in Indonesia. This research includes literature studies and related data that describe the prevalence of plagiarism, causes, and consequences of plagiarism in the context of doctoral education. Plagiarism hinders the doctoral education process by damaging academic integrity, reducing trust in research and researchers, and harming the reputation of educational institutions. This negative impact can affect the academic career progress of doctoral students and hinder innovation and knowledge development. This article also highlights the importance of preventive measures and effective law enforcement to overcome the problem of plagiarism in doctoral education in Indonesia. Collaborative efforts between educational institutions, government and society need to be increased to ensure academic integrity is maintained and doctoral education makes a valuable contribution to the development of science and technology in Indonesia
Military Civil Relations in Singapore, Malaysia, Thailand, Vietnam, America, China, Turkey and Egypt Maulana, Arman; Rosmayati, Siti
International Journal of Science Education and Technology Management Vol 3 No 1 (2024): International Journal Of Science Education and Technology Management
Publisher : Yayasan Azka Hafidz Maulana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28301/ijsetm.v3i1.25

Abstract

This article analyzes civil-military relations in Singapore, Malaysia, Thailand, Vietnam, the United States, China, Turkey, and Egypt. Each country has a unique approach to managing the role and influence of the military in government. Singapore and Malaysia emphasize civil supremacy and close coordination. Thailand and Türkiye have a history of military coups that influenced national politics. Vietnam and China demonstrate communist party control over the military. The United States upholds the principle of civilian control, while Egypt continues to face military interference in politics. This study highlights the importance of striking a balance between civilian control and military effectiveness to maintain national stability.
Pengaruh Pelatihan, Kompetensi Dan Motivasi Terhadap Kinerja Pegawai Primkop Kartika Ardagusema Pussenarmed Cimahi Maulana, Arman; Nurwati, Ucu
Koaliansi : Cooperative Journal Vol. 1 No. 1 (2021): Koaliansi : Cooperative Journal
Publisher : Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (430.642 KB) | DOI: 10.32670/koaliansi.v1i1.989

Abstract

The source of research data is Kartika Cooperative Ardagusema Pussenarmed Primary Staff of Cimahi City Cimahi. The number of data sources is 192 people. With research data on training, competence, motivation on performance. Based on the conclusions of this study, the implications of the training representations included in the sufficient categories. The implication is in management training and improvement in management training. The activity, discussed the stages of formation, transition, core activities, and termination. This causes an increase in the level of participation, unable to control themselves, adjust to the environment, and develop optimal potential so that it does not produce independence in his life at work. Based on the findings in the study, delivered; 1) If the higher the competency, the more energy, facilities, infrastructure, use, methods, media, and financing, the client's tendency to develop its potential optimally the faster it gets independence at work; 2) If the more qualified the training, the more personnel, facilities, needs, methods, and learning media, then the tendency to increase participation is more active in participating in competency improvement activities, and 3) If more qualified, supported by the support provided, then the training is sufficient, and competency is getting better too.
Blended Learning: Cara Pelatihan Masa Depan Organisasi Koperasi Rosmayati, Siti; Maulana, Arman
Koaliansi : Cooperative Journal Vol. 2 No. 2 (2023): Koaliansi : Cooperative Journal
Publisher : Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/koaliansi.v2i2.3168

Abstract

Blended learning is a new term for people working in the learning and development industry. In this format, it does not hinder face-to-face learning. With learning and training, employees can immediately take part in online training on the topics needed. It addresses the challenges of Cooperative companies with distributed or distributed workforces by combining the benefits of in-person and online learning. The biggest benefit is that employers do not need to invest anything or rely on special innovations to increase the effectiveness of employee training programs. It also offers unparalleled flexibility, enhances learning, is self-organizing, reduces travel costs, accelerates current communications and can overcome misunderstandings during virtually continuous training.
Tinjauan Hukum tentang Kebijakan Persaingan Usaha dan Implikasinya pada Bisnis Startup Maulana, Arman
Koaliansi : Cooperative Journal Vol. 3 No. 1 (2023): Koaliansi : Cooperative Journal
Publisher : Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/koaliansi.v3i1.3640

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This study aims to conduct a legal review of business competition policy and its implications for startup businesses in Indonesia. Through the literature review method, various relevant literature sources such as laws, regulations, court decisions, scientific journals, and books related to business law and startups are identified, collected, and qualitatively analyzed. The results of the study show that business competition policy has a significant impact on startup businesses. The implications faced by startup businesses include licensing requirements, restrictions on certain business practices, strict supervision, and potential legal sanctions. A clear and consistent business competition policy is an important factor in creating a fair, transparent and competitive business environment for startup business people. However, challenges also occur, such as legal uncertainty, limited access to information, and limited legal resources owned by startup businesses. Therefore, supporting steps are needed, including increasing legal clarification, legal assistance and guidance, as well as collaboration with communities and startup business associations.
PKM Pelatihan Dan Pendampingan Inovasi Produk Teng Teng Rumahan Desa Tarikolot Sumedang Pratama, Denni; Nurhakim, Bani; Rizki Rinaldi , Ade; Maulana, Arman; Ningrum, Cistia
AMMA : Jurnal Pengabdian Masyarakat Vol. 2 No. 5 (2023): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tarikolot Village in Sumedang is known for producing a traditional snack, teng teng, which has a unique flavor but lacks widespread recognition in modern markets. The challenges faced by teng teng artisans include limited product innovation and marketing strategies, resulting in stagnant income. Through this Student Creativity Program (PKM), training and mentoring are provided to enhance the quality and variety of teng teng products, making them more appealing to consumers. The objective of this activity is to equip the artisans with the knowledge and skills to develop product innovations and effective marketing strategies, enabling them to compete in a broader market. The methods employed include theoretical and practical training on creating teng teng with innovative flavors and packaging, as well as mentoring in designing digital marketing strategies. The expected outcomes of this activity are improved product quality, diversified product offerings, and enhanced marketing knowledge and skills among the artisans. It is anticipated that this program will increase the competitiveness of teng teng products in local and national markets, contributing to the economic well-being of the Tarikolot Village community.
Peningkatan Kualitas Bacaan Tajwid Melalui Syair Nadzom Batu Ngompal di SDN 29 Cakranegara Berbasis Media Children Tajwid Board Game Maulana, Arman; Nurfitriana, Saumi; Suria, Ali; Karima, Zalfani Fitri; Fadilah, Nur
Jurnal Ilmiah Profesi Pendidikan Vol. 9 No. 4 (2024): November
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jipp.v9i4.2724

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Membaca Al-Qur'an merupakan salah satu ibadah yang sangat dianjurkan untuk dilakukan oleh seluruh umat Islam. Untuk membaca Al-Qur'an dengan baik dan benar, belajar membaca Al-Qur'an harus dibarengi dengan mempelajari ilmu tajwid. Tujuan yang ingin dicapai dalam penelitian ini meliputi: (1) Meningkatkan kualitas bacaan Al-Qur'an bagi peserta didik SDN 29 Cakranegara melalui penggunaan metode Syair Nadzom Batu Ngompal dan media pembelajaran Children Tajwid Board Game, (2) Memberikan fasilitas kepada mitra untuk membantu mengajarkan peserta didik membaca Al-Qur'an dengan tajwid yang baik dan benar melalui media CTBG, dan (3) Memperkenalkan metode dan media baru dalam pembelajaran Al-Qur'an. Kebaharuan penelitian ini yakni lebih spesifik mengangkat metode berbasis kearifan lokal pulau Lombok yaitu metode Syair Nadzom Batu Ngompal dan menggunakan media yang menarik berupa Children Tajwid Board Game. Jenis penelitian ini yaitu menggunakan Penelitian Tindakan Kelas (PTK). Metode yang digunakan yaitu observasi dan pelatihan pengembangan keterampilan. Penelitian ini dilakukan dengan tahapan persiapan, pelaksanaan, dan evaluasi. Penelitian dilakukan di SDN 29 Cakranegara dengan jumlah 30 peserta didik. Hasil penelitian menunjukkan bahwa sebelum penerapan metode Syair nadzom batu ngompal dan media CTBG, rata-rata pengetahuan peserta didik terkait tajwid adalah 40 dari 100, kemudian setelah post-test, rata-rata pengetahuan peserta didik meningkat sebesar 85% yaitu dengan nilai rata-rata 90 dari 100. Sedangkan dibagian keterampilan, yang sebelumnya rata-rata kesalahan penyebutan sebanyak 8 kali kemudian mengalami penurunan kesalahan menjadi rata-rata 2 kali sehingga dapat disimpulkan bahwa terjadi peningkatan dari hasil pre-test sampai post-test di bidang pengetahuan dan keterampilan membaca Al-Qur’an peserta didik. Dari hasil penelitian ini, peneliti merekomendasikan penggunaan metode Syair nadzom batu ngompal dan media Children Tajwid Board Game (CTBG) dalam pembelajaran tajwid.
Pelatihan Fotografi dan Digital Marketing untuk Meningkatkan Penjualan Secara Online Mahasiswa Kalimantan Utara dan UMKM di Kelurahan Maleer Kota Bandung Rosmayati, Siti; Maulana, Arman; Aksan Halim, K Prihartono; Handari Adji, Widwi; Paryanti, Dini; Yuliansyah Kusnadi, Dwi
PADMA Vol 4 No 2 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT (PADMA)
Publisher : LPPM Politeknik Piksi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56689/padma.v4i2.1457

Abstract

This community service program was held with the aim of improving the skills of students and Micro, Small and Medium Enterprises (MSMEs) in Maleer Village, Bandung City, in utilizing product photography and digital marketing strategies to support online sales. The training was attended by 67 participants, consisting of the Taruna Class (20 participants), Regular Class (25 participants), Student Association (10 participants), Student Executive Board Delegation (7 participants), and staff (5 participants). The training materials included the basics of digital marketing, product photography techniques, and buying and selling practices on the TikTok and Meta Ads platforms (Facebook and Instagram Ads). The evaluation results showed a significant increase in participants' understanding of digital marketing strategies and their ability to produce attractive visual content. This program is expected to be able to increase the competitiveness of MSMEs in the digital era and enrich students' knowledge of digital marketing, so that it can have a positive impact on increasing product sales online.
Optimasi Pengendalian Kualitas Produk Usaha Yang Dimiliki Oleh Koperasi Melalui Pendekatan Metode Six Sigma Anggraeni, Noerlina; Maulana, Arman; Rosmayati, Siti
Coopetition : Jurnal Ilmiah Manajemen Vol. 15 No. 3 (2024): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v15i3.4649

Abstract

The right product and service quality according to consumer preferences plays a crucial role in determining the success of a company. Therefore, a deep understanding of consumers, their needs, and the expectations that must be met is an important aspect for an organization. In order to maximize quality improvement efforts, the Six Sigma method is an inseparable key element. This method has been proven effective in optimizing product and process quality, with a positive impact on reducing defect rates that negatively impact company performance. Through a structured and measurable approach, Six Sigma is able to direct companies towards sustainable development. The Six Sigma method includes a series of steps known as DMAIC, namely Define - Measure - Analyze - Improve and Control. Through the Definition stage, companies identify problems or opportunities for improvement explicitly and map out the project framework. The Measurement step refers to collecting relevant data to analyze the initial situation, while the Analysis stage is used to analyze data in depth to identify the root cause of the problem. After that, the Improvement stage is carried out by designing and testing appropriate solutions to address the identified problems. Finally, the Control step ensures that the changes implemented are maintained and sustained for the long term.
Co-Authors Adityas, Rizky Adji, Widwi Handari Adnan Adnan Aksan Halim, K Prihartono Alfina Aluna, Rizka Andi Sulfanita Andrianti, Irma Anggi Prasetyo Arifudin, Opan Armawan, Adi Asmaul Husna Asrin Asrin Asrin Asrul Asrul boy, Elman boy Budiman, Ali Mu'min Dedy Darmawan Edy Herianto Fadhilah, Rahmi Fahruddin Fahruddin Farida, Sintia Feriyanto, Ade Fernandes, Alexander FORTUNA, JELITA Halim, Prihartono Aksan Halim Harahap, indah Putri Harsanto, Molbi Febrio Helmawati Helmawati Heri Hadi Saputra Husen Saeful Insan INDRISEFANI, RISFA Irfani, Ayit Irmawati Irmawati Isra, Muhammad Istiara Karima, Zalfani Fitri Khuzaeni, Khuzaeni Kumala, Destiana Malik, Muhammad Akmal Ibnu Muliyadi Muliyadi Musa Musa Muslehudin, Muslehudin Nabila, Siti Maulidia Ningrum, Cistia Noerlina Anggraeni NUR FADILAH Nurajizah, Lulu Nurfitriana, Saumi Nurhakim, Bani Nurhayati Nurhidayati pangaribuan, Danty mandasari Paryanti, Dini Pratama, Ade Rafli Pratama, Denni Rachmawati, Retna Ayu Rianingsih, Rika Rizki Rinaldi , Ade Rochman, Boy Arief Rosmayati, Siti RR. Ella Evrita Hestiandari Sarungu, Selvia Sauri, R Supyan Shakty, Dede Jayatama Sigit Kurniawan Siti Istiningsih, Siti Soeganda Priyatna Sopani, Elza Maulia Suherman, Cecep Sulfanita, Andi Sulistina, Ulya Sumardi, Lalu Suria, Ali Syamtinningrum, Maeka Dita Puspa Tamelaputri, Gina Shofyana Taufik, Mohmad Ucu Nurwati Ulfah Ulfah Ulummudin, Ulummudin Usnita, Usnita wahyuni wahyuni Waluyo, Agus Hadi Widarto, Hendro Widhyastuti, kadek Listya Yayang Ayu Nuraeni Yuliansyah Kusnadi, Dwi Yuningsi, Listra Zain, A. Farmozi