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All Journal East Asian Journal of Multidisciplinary Research (EAJMR) International Journal of Applied Business and International Management International Journal of Tourism and Hospitality in Asia Pasific International Journal of Accounting & Finance in Asia Pasific Asia Pacific Journal of Management and Education Journal of International Conference Proceedings Prosiding Seminar Nasional Ekonomi dan Bisnis Universitas Ma Chung
Sin, Liem Gai
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Grab Marketing Strategy, Research & Development Widyatama, Gabriel Willy; Chelliah, Shankar; Kai, Yang; Yingxing, Yang; Tien, Yee Chew; Mey, Wee Choo; Sin, Liem Gai
International Journal of Tourism and Hospitality in Asia Pasific Vol 3, No 2 (2020): June 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (195.013 KB) | DOI: 10.32535/ijthap.v3i2.827

Abstract

Grab is a Singapore-based company providing transportation applications available in six countries in Southeast Asia. It utilizes smartphone cloud-based technology to provide ride-hailing and logistics services, food delivery, and courier service. This study proposes to determine and analyze the problems that exist in the Grab company. One of the problems in a company is a competition between companies. One of the competitors is GO-JEK. This research is expected to provide solutions to problems that exist within the company. How to stand out from competitors, attract more customers and drivers, and various training courses for drivers? What should the company decide on the price? In different countries, how should companies operate under different government policies?
The Impact of AirAsia’s E-Commerce Websites on Its Consumer Buying Behavior Singh, Padmalini; D, Dilip.; Wen, Goh Kai; Kee, Daisy Mui Hung; Yee, Go Sin; Ying, Lee Chiew; Ling, Fong Kai; Shammas, Mohammed; Tandra, Gerald Reynaldo; Sin, Liem Gai
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (198.486 KB) | DOI: 10.32535/ijthap.v4i1.1019

Abstract

The purpose of this study is to examine the impact of e-commerce websites on consumer’s buying behavior of AirAsia and to provide suggestions to AirAsia to improve its consumer’s shopping experience on its e-commerce website. This research applied qualitative methodology by interviews. It will provide the company with additional understanding about the impact of e-commerce websites on consumer’s buying behavior and the effective suggestions provided are highly practicable for the company. It is necessary for AirAsia to understand their consumer’s buying behavior to improve the company’s performance. Thus, AirAsia needs to put some effort into the research of consumer’s buying behavior and constantly improve its consumer’s shopping experience.
A Study of Subway Marketing 4P Strategy Ganatra, Varsha; Utama, A.A. Gde Satia; Puran, Puran; Pandey, Rudresh; Qi, Liang Mei; Kee, Daisy Mui Hung; Ling, Irene Saw Ai; Sien, Lim Hooi; Tien, Tan Jia; Ramadhan, Hafizh Sasining; Sin, Liem Gai; Pandey, Madhu Ashok
Asia Pacific Journal of Management and Education (APJME) Vol 4, No 2 (2021): July 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (268.987 KB) | DOI: 10.32535/apjme.v4i2.1069

Abstract

The purpose of this study is to examine Subway marketing 4P strategy as the competition in the fast-food industry is extremely high. Subway is needed to keep on striving for better performances to build existing customer loyalty while attracting new customers. Therefore, we examine Subway marketing 4P (product, price, promotion, and place) to ensure that Subway can obtain a competitive advantage in the marketplace. The study used primary and secondary data methods to collect respondents’ perceptions of Subway performances. The findings indicated that marketing 4P strategies are the important prediction of the success of the company.
A Case Study of the Factors that Affect Consumer Behavior in IKEA Sin, Liem Gai; Utama, A.A. Gde Satia; Pandey, Shweta; Pandey, Rudresh; Harsha, Yalla Satya Sai Venkata Sri; Massand, Ajay; Safitri, Adinda Dessy Indriana; Yan, Ng Pui; Kee, Daisy Mui Hung; Yue, Wong Sin; Zhin, Phuan Mun; Hui, Yip Jia
Asia Pacific Journal of Management and Education (APJME) Vol 4, No 2 (2021): July 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (228.181 KB) | DOI: 10.32535/apjme.v4i2.1068

Abstract

Consumer behavior is the study of consumers and the processes they use to choose, apply and dispose of products and services, including consumers’ emotional and behavioral responses. IKEA is a multinational home furnishings company founded in 1943 in Sweden that has grown rapidly. They manage to produce their products and services more widespread not only based on price but create a unique shopping experience. This study aims to examine the factors that affect consumer behavior in IKEA. Various factors like social factors, wide products assortment, price and others are investigated to analyze consumer behavior of IKEA’s customers. Likert Scale was used to get the final results from the questionnaire filled out by the respondents. The questionnaires were distributed to 250 respondents who use IKEA products. The Likert scale will be used to measure a person's perception and attitude or opinion. The results showed that they chose IKEA due to the cost-advantages and wide products assortment as there has uniqueness over IKEA and cannot be compared with other retailers.
Pengaruh Pangsa Pasar melalui Peningkatan Label dan Kemasan Produk Harold Sutrisna, Geraldo; Permadi, Richard Wibisono; Widyaningrum, Santi; Sin, Liem Gai
Prosiding Seminar Nasional Ekonomi dan Bisnis Vol. 4 (2024): Prosiding SENAM 2024: Seminar Nasional Ekonomi dan Bisnis Universitas Ma Chung
Publisher : Ma Chung Press

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Abstract

Penelitian ini mengkaji dampak perubahan desain label dan kemasan produk terhadap persepsi konsumen dan pangsa pasar perusahaan. Di tengah persaingan global yang ketat, perusahaan dihadapkan pada tantangan untuk tidak hanya menawarkan produk berkualitas, tetapi juga mengembangkan strategi pemasaran yang efektif. Label dan kemasan produk, yang sering dianggap sebagai elemen sekunder, ternyata memainkan peran krusial dalam mempengaruhi keputusan pembelian konsumen. Penelitian ini mengidentifikasi masalah utama yaitu kurangnya pemahaman perusahaan mengenai pengaruh signifikan desain label dan kemasan terhadap persepsi nilai produk. Banyak perusahaan menghadapi kesulitan dalam menciptakan desain yang tidak hanya menarik tetapi juga mencerminkan nilai produk dengan jelas. Selain itu, perusahaan sering kali enggan melakukan investasi dalam desain label dan kemasan yang dianggap sebagai biaya tambahan tanpa hasil yang pasti. Hasil penelitian menunjukkan bahwa perubahan yang strategis dan tepat pada label dan kemasan dapat secara signifikan meningkatkan persepsi nilai produk oleh konsumen, yang berdampak positif pada pangsa pasar perusahaan. Implikasi temuan ini adalah pentingnya strategi desain yang terfokus pada memenuhi preferensi dan ekspektasi konsumen dalam upaya meningkatkan daya saing dan pangsa pasar produk. Penelitian ini memberikan pandangan yang mendalam tentang bagaimana elemen-elemen desain seperti label dan kemasan dapat menjadi kunci dalam mencapai keunggulan kompetitif di pasar yang semakin kompleks dan beragam.
Pentingnya Pengembangan E-Commerce sebagai Strategi Digital Marketing Prasetyo, Habib Rizqi Kusuma; Sutrisna, Leonardo William; Widyaningrum, Santi; Sin, Liem Gai
Prosiding Seminar Nasional Ekonomi dan Bisnis Vol. 4 (2024): Prosiding SENAM 2024: Seminar Nasional Ekonomi dan Bisnis Universitas Ma Chung
Publisher : Ma Chung Press

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Abstract

Studi ini mengeksplorasi pentingnya pengembangan e-commerce sebagai strategi digital marketing dalam industri parfum di tahun 2023, di mana industri kosmetik meraih 49% pangsa pasar. Data dari www.context.id menunjukkan peningkatan 16% atau Rp3,8 triliun dalam kategori kecantikan perawatan dibandingkan tahun sebelumnya, dipicu oleh pertumbuhan industri parfum dan munculnya merek-merek lokal seperti HMNS, Evangeline, dan Kahf yang memanfaatkan strategi digital marketing melalui media sosial dan e-commerce. E-commerce menawarkan keuntungan signifikan bagi industri parfum, termasuk akses pasar yang lebih mudah, efisiensi operasional yang meningkat, peningkatan visibilitas produk. Platform ini memungkinkan merek parfum untuk menjangkau audiens yang lebih luas dengan biaya yang relatif rendah, sambil memberikan pengalaman belanja yang personal dan nyaman bagi konsumen. Metode yang efektif dalam mengembangkan strategi e-commerce melibatkan beberapa tahap kunci. Ini termasuk analisis pasar yang komprehensif untuk memahami tren konsumen dan perilaku pembelian, pengoptimalan platform e-commerce untuk memastikan pengalaman pengguna yang lancar, implementasi strategi digital marketing yang terintegrasi, dan pelatihan intensif bagi pelaku usaha lokal untuk memanfaatkan teknologi digital secara efektif. Hasil studi menunjukkan bahwa implementasi e-commerce yang tepat dapat menghasilkan peningkatan signifikan dalam penjualan, efisiensi operasional, dan loyalitas pelanggan. Namun, perusahaan parfum lokal juga harus siap menghadapi tantangan seperti persaingan yang ketat, kebutuhan untuk terus berinovasi dalam produk dan strategi pemasaran, serta pentingnya menjaga keamanan data pelanggan, e-commerce menawarkan peluang besar bagi industri parfum lokal berkembang bersaing di pasar global. Dengan memanfaatkan teknologi digital dan terus beradaptasi dengan perubahan preferensi konsumen, merek parfum lokal dapat membangun presence online yang kuat dan mencapai pertumbuhan berkelanjutan di era digital.
The Ranking of Starbucks in The Eyes Of The Public And Its Competitiveness in The Industry Sin, Liem Gai; Ibrahim, Haslindar; Abdul Rahim, Noor Fareen; Baliyan, Meenu; Mohd Fauzi, Farah Irdina Binti; Shamsuddin, Fatin Natasya Binti; Fa, Xin Yi; Shan, Gan Li; Rastogi, Shourya; Tayal, Nupur; Sangal, Shivansh; Chaudhary, Vikrant; Kee, Daisy Mui Hung
International Journal of Applied Business and International Management Vol 9, No 1 (2024): April 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v9i1.2978

Abstract

Starbucks Corporation is a coffee brand with a very long history. It is the world's largest coffeehouse chain. With the development of the age, people have shown a lot of demand for drinks that can help refresh and have shown their great demand for refreshing drinks in their busy daily lives. This research examines how the general public views Starbucks and its competitive position within the coffeehouse sector focusing on location, environment, food & beverage, and service quality variables. For research purposes, an online survey was distributed to a designated number of people in Malaysia and India for data collection. The data was analyzed using the Statistical Package for the Social Sciences (SPSS). The study shows that Starbucks has effectively built a robust brand and garnered considerable public awareness, solidifying its position as a key player in the industry. Starbucks has attained a prominent standing in the public's view owing to its strong brand recognition and positive perception, influenced by factors like strategic locations, inviting ambiance, premium food and beverage offerings, and outstanding service quality. Among all these factors, the location of the Starbucks store is the primary factor affecting the public's love for Starbucks. Recognizing the importance of these factors could offer valuable insights for businesses aiming to enhance their standing and competitiveness
A Study on Nestle Promotion Strategy Singh, Padmalini; Sin, Liem Gai; Binti Kama’Aziri, Nur Shafiqah; Jian, Oh Zi; Binti Mohd Azlan, Nur Amiera Sofea; Binti Ibrahim, Putri Nur Illya Balkhis; Sheng, Dave Hoo; Kee, Daisy Mui Hung; Heng, Joseph Tan Soo; Wee, Liew Siaw; Ying, Lim York
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v4i1.1033

Abstract

This study aims to identify the most effective promotional medium used by Nestle. Nestle is the most successful manufacture which processes high quality and nutrition food and beverage to the Malaysians. To inspire consumers to purchase their products, Nestle must transform their promotional strategies frequently. A research will be conducted to collect information from respondent based on different characteristics to identify which is the most effective promotional medium used by Nestle. Through this research, we establish that the most effective promotional medium is Buy 1 Get 1 under sales promotion that helps consumers save more money. We have applied the implication idea to Nestle that can satisfy the customers’ needs and achieve sales target.
The Impact of Augmented Reality and Live Streaming on Maybelline Makeup Purchase Decisions Among Female Students in Malang Raya Herliana, Grace; Sin, Liem Gai
East Asian Journal of Multidisciplinary Research Vol. 3 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i9.11098

Abstract

Makeup purchases are increasingly made online driven by the growing use of digital technology, especially among Generation Z. This research evaluates the impact of augmented reality and live streaming on purchase decisions. Using a quantitative approach, data were collected via surveys from 133 female university students in Malang Raya who use Maybelline products. Analyzed through multiple linear regression findings show that augmented reality enhances purchasing decisions by allowing virtual product trials, which boosts consumer confidence. Live streaming enriches the experience with real-time interactions and product demos. The combined effect of augmented reality and live streaming significantly influences consumer preferences, highlighting the need for Maybelline to optimize these strategies to boost engagement and sales in the Malang Raya region.
Contemporary Perspectives on Financial Governance and Performance in Indonesia’s Diverse Institutions Pratama, Aditya Rizky; Priskila, Aliya; Simanjuntak, Andi Immanuel; Tan, Andreas; Hartanto, Andrew; Clarissa, Anastasia; Aprillia, Ayu Triana Andra; Andika, David; Priambodo, Dedy; Christabel, Felicia; Sari, Fransiska Widya; Yuwono, Giovanni P.; Yunita, Ivana; Suryanto, Kenny; William, Kenny; Widjaja, Kresensia Claudia; Prayoga, Krisna Yuda; Sin, Liem Gai; Purnomo, Purnomo; Wahyuni, Reni; Andika, Rony; Samsi, Samsi; Angeline, Sheren; Nathania, Sherlyne; Karolus, Silvester; Darma, Teddy Surya; Lestari, Vania; Alexander, Vincent; Melani, Vina; Sugiharto, Victor; Jonathan, William; Satria, Yohanes
Journal of International Conference Proceedings Vol 9, No 1 (2026): SPECIAL ISSUE BOOK CHAPTER 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v9i1.4528

Abstract

Contemporary Perspectives on Financial Governance and Performance in Indonesia’s Diverse Institutions provides a timely and insightful exploration of the evolving financial landscape within Indonesia’s multifaceted institutional framework. The chapters presented in this book reflect not only academic rigor but also a strong relevance to practical challenges faced by organizations today.This compilation brings together research-driven perspectives and empirical insights that are vital for understanding how governance mechanisms influence financial performance across various sectors. By bridging theoretical foundations with real-world applications, this book offers valuable knowledge for scholars, practitioners, and decision-makers alike.As an expert in the field, I find this work a significant contribution to the discourse on financial governance in emerging economies and a commendable effort in fostering collaboration across disciplines and institutions.
Co-Authors A.A. Gde Satia Utama, A.A. Gde Satia A/L Rajendran, Jeevendra Abdul Rahim, Noor Fareen Alexander, Vincent Ali, Muhammad Hasyir Alotaibi, Aisha Bader Andika, David Andika, Rony Andrew Hartanto Angeline, Sheren Aprillia, Ayu Triana Andra Baliyan, Meenu Bin Azhar, Mohamad Fikri Binti Abdullah, Norazwa Binti Ahmad, Siti Nur Madhiah Binti Ibrahim, Putri Nur Illya Balkhis Binti Kama’Aziri, Nur Shafiqah Binti Mohd Azlan, Nur Amiera Sofea Chan, Chia Yi Chanchal, Bhardhwaj Chaudhary, Vikrant Chawla, Pooja Chelliah, Shankar Chen, Lim Sin Chong, En Christabel, Felicia Chun, Leong Kar Clarissa, Anastasia D, Dilip. Darma, Teddy Surya Dedy Priambodo Fa, Xin Yi Fang, Ng Suk Fei, Neng Mei Ganatra, Varsha Goh, Chin Chuan Goh, Pei Kai Goh, Wei Zheng Gupta, Apurv Hak, Kim Kim Hao, Jeremy Tou Jia Harold Sutrisna, Geraldo Harsha, Yalla Satya Sai Venkata Sri Heng, Joseph Tan Soo Herliana, Grace Hermanto, David Rivaldy Hoo, Chan Weng Hui, Chin Kah Hui, Foung Hann Hui, Yip Jia Ibrahim, Haslindar Jian, Oh Zi Jin, Chai Yeong Karolus, Silvester Kee, Daisy Mui Hung Kelvin, Ch’ng Kumaresan, Haarshenni A/P Kurniawan, Obaja Elka Lee, Shu Jie Lee, Wei Keat Lee, Zhi Qing Leng, Law Sin Leong, Joon Weng Lestari, Vania Ling, Chong Chiew Ling, Fong Kai Ling, Irene Saw Ai Lutfatullaili, Qonitah Massand, Ajay Melani, Vina Mey, Wee Choo Min, Tan Hui Mohd Fauzi, Farah Irdina Binti Muhammad Rayhan Muhsyi, Ufairoh Aqilah Nathania, Sherlyne Ni, Nelly Lau Yenn Pandey, Madhu Ashok Pandey, Rudresh Pandey, Shweta Pawar, Purvika Permadi, Richard Wibisono Prasetyo, Habib Rizqi Kusuma Pratama, Aditya Rizky Prayoga, Krisna Yuda Priskila, Aliya Puran, Puran Purnomo Purnomo Putra, Dennis Mahendra Qi, Liang Mei Qing, Koh Jhee Quttainah, Majdi Anwar Ramadhan, Hafizh Sasining Rastogi, Shourya Safitri, Adinda Dessy Indriana Samsi Samsi Sangal, Shivansh Santi Widyaningrum Sara, Hani Sari, Fransiska Widya Satria, Yohanes Sentosa, Reinaldo Gerald Shammas, Mohammed Shamsuddin, Fatin Natasya Binti Shan, Gan Li Sheng, Dave Hoo Sien, Lim Hooi Simanjuntak, Andi Immanuel Singh, Abishek Singh, Padmalini Sinha, Rupesh Soon, Joel Chen Tai Stephani, Stephani Sugiharto, Victor Suryanto, Kenny Sutrisna, Leonardo William Tan, Andreas Tandra, Gerald Reynaldo Tayal, Nupur Tien, Tan Jia Tien, Yee Chew Valentine, Decesta Kelcya Verma, Sahil Wahyuni, Reni Wee, Liew Siaw Wee, Lim Xin Wen, Goh Kai Wen, Ng Kar Whiryawan, Jhonathan Widjaja, Kresensia Claudia Widyatama, Gabriel Willy William Jonathan, William William, Kenny Yan, Ng Pui Yang Kai Yee, Go Sin Yeong, Pei Hung Aw Yi, Tan Chi Ying, Lee Chiew Ying, Lim York Yingxing, Yang Yose, Joseph Willy Yuan, Neo Zhan Yue, Wong Sin Yunita, Ivana Yuwono, Giovanni P. Zhin, Phuan Mun Zuluaga, Juan Jose