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All Journal East Asian Journal of Multidisciplinary Research (EAJMR) International Journal of Applied Business and International Management International Journal of Tourism and Hospitality in Asia Pasific International Journal of Accounting & Finance in Asia Pasific Asia Pacific Journal of Management and Education Journal of International Conference Proceedings Prosiding Seminar Nasional Ekonomi dan Bisnis Universitas Ma Chung
Sin, Liem Gai
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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A Case Study on Key Success Factors of Garuda Indonesia Airlines Ganatra, Varsha; Sinha, Rupesh; Chawla, Pooja; Yi, Tan Chi; Kee, Daisy Mui Hung; Fei, Neng Mei; Leng, Law Sin; Hui, Foung Hann; Sentosa, Reinaldo Gerald; Sin, Liem Gai; Gupta, Apurv; Pandey, Rudresh
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i1.1024

Abstract

The airline industry plays a vital role in stimulating social, and economic development. Thus, Garuda Indonesia implements various strategies and promotions to face the fast-changing pricing condition and the fierce competitive condition in the local and international markets. This study aims to systematically describe the characteristics of the factors improving Garuda Indonesia Airline’s profitability for its further opportunity exploration and to establish some limitations it is currently facing. To understand how they fully work and to provide more suggestions for the improvements of its overall operational activities, some data will be collected and analyzed.
Factors Influencing Consumer Behaviour in Indofood Products during Covid-19 Pandemic Jian, Oh Zi; Binti Ahmad, Siti Nur Madhiah; Sin, Liem Gai; Hoo, Chan Weng; Kee, Daisy Mui Hung; Hao, Jeremy Tou Jia; Chun, Leong Kar; Wee, Lim Xin; Valentine, Decesta Kelcya; Bin Azhar, Mohamad Fikri; Binti Abdullah, Norazwa; A/L Rajendran, Jeevendra
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 2 (2021): June 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i2.1057

Abstract

The research aims to determine factors influencing consumer behaviour at PT Indofood Sukses Makmur Tbk during the Covid-19 pandemic. The data processed by analysing the psychological factors, social factors, cultural factors, personal factors and economic factors. A questionnaire survey was employed to collect the data. The questionnaire was distributed to 129 respondents via online platform. Secondary data research methods such as previous journals and reports from used to obtain relevant information in this research. The result showed that psychological factors are considered as factors that influence consumer behaviour in Indofood’s products during COVID-19 pandemic.
Marketing Strategies of Travel and Tourism Industry Ganatra, Varsha; Utama, A.A. Gde Satia; Pawar, Purvika; Verma, Sahil; Pandey, Rudresh; Whiryawan, Jhonathan; Sin, Liem Gai; Ling, Chong Chiew; Kee, Daisy Mui Hung; Jin, Chai Yeong; Min, Tan Hui; Chen, Lim Sin
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i1.1020

Abstract

Travel and Tourism is an assemblage of all the leisure, luxuries, comfort, travel products, and services provided by suppliers including airlines, hotels, transportation like self-drive agencies, cruise lines, restaurants, etc. All these functions require marketing. This study aims to explore the marketing patterns of tourist agencies to increase customer awareness. The tourism sector also helps to promote the various hotels, restaurants, rental agencies by giving a platform for all these services to promote their services and also provide a customer discount for customer satisfaction.
The Impact of COVID 19 Towards International Business Strategy: A study of Coca-Cola Company Nair, Rajesh Kumar; Reddy, L. Sudershan; Verma, Priyanka; Pandey, Rudresh; Yuwono, Sienly; Sin, Liem Gai; Qi, Wong Yun; Kee, Daisy Mui Hung; Gee, Ooi Xin; Ing, Tammy Wong Shao; Yu, Tan Pei
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 4, No 2 (2021): June 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v4i2.1116

Abstract

Coca Cola is one of the largest beverage companies in the world and becomes one of the favourite drinks for all people around the world. On March 11, 2020, World Health Organization (WHO) agrees to receive COVID – 19 outbreak a pandemic. This problem firstly started in China; it becomes the main problem of the World. As many Organizations whether domestic and international business affected by this epidemic. International business which is easily affected by the crisis as war, terrorist attacks, natural disasters and another. The main aim of this study is to analysis the global strategy and operations of Coca-Cola Company during COVID–19 pandemic. To collect the data, the questionnaire was distributed to 250 respondents, who are the employees of Coca-Cola company. The questionnaire was distributed via email. The impact of occurrence of Coronavirus on the international business. The results shows that the percentage of respondents who buy Coca-Cola products at online shopping platform increased during the pandemic
Analysis the Effect of Product Quality and Price on Purchase Decision (Case Study of Adidas India, Indonesia, and Malaysia) Pandey, Rudresh; Reddy, L. Sudershan; Chaudary, Vidush; Widyawati, Venny Tezaryning; Sin, Liem Gai; Bin Mohd Ghazali, Muhammad Khairul Amali; Kee, Daisy Mui Hung; Bin Ibrahim, Muhammad Firdaus; Bin Ahmad Fadzeil, Muhammad Zulhusni; Binti Mohamed, Nur Azwanie
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v4i1.1034

Abstract

Exercising can be an activity to maintain human health. Adidas is a company providing sports equipment and accessories with high quality located in more than 100 countries around the world. This research aims to understand and analyze the effect of product quality and price on the purchase decision of Adidas India, Indonesia, and Malaysia. This research uses a quantitative method, which is Ordinary Least Square (OLS) based on the data collected from the questionnaires with 100 respondents. The results of this research show product quality and price partially affect purchase decision, product quality and price simultaneously or collectively affect purchase decision. The contribution proportion of Adidas product quality and price on the customers' purchase decision is 50.1%.
The Influence of Brand Equity on Consumer Purchase Decisions at Starbucks D, Dilip; Sinha, Rupesh; Wen, Chin Pei; Kee, Daisy Mui Hung; Ching, Choong Shu; Er, Lew Ke; Agarwal, Somya; Pandey, Rudresh; Putra, Theofilus Welyna; Sin, Liem Gai; Yan, Yap Wen
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v4i1.1031

Abstract

The purpose of this research is to study the influence of brand equity on consumer purchase decisions at Starbucks. Specifically, we predicted the brand equity of Starbucks would definitely affect the consumer purchase decisions. We distributed survey questionnaire consisting of 4 major aspects of brand equity with purchase decision and the results collected were analysed in order to obtain a meaningful conclusion. For the implementing, we designed a conceptual framework and hypothesized the correlation among its constructs which are brand equity and purchase intention. All the hypothesis which are tested based on the brand equity and consumer purchase decisions was accepted. The results showed that brand equity has a positive influence on consumer purchase decisions.
Advertising Strategies of Hyundai Motors In Indian Market Reddy, L. Sudershan; P V, Ranjith; Sabnis, Saili; Ganatra, Varsha; Shastry, Kailash; Elviona, Anastasya; Sin, Liem Gai; Chee, Yaw Nee; Kee, Daisy Mui Hung; A/P Perak Kerof, Chareeya; Qianya, Wang; Jiaze, Wei
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v4i1.1037

Abstract

India’s leading passenger car exporter which is Hyundai Motors India Limited has a market share of India’s total car exports about 26 % in 2019. The term strategy is intended a lot for all business entities in today's competitive marketplace. When a company has a distinctive and distinct benefit, it must be inventive with its marketing strategy. Hyundai has introduced and embraced numerous strategies for securing the overall demand for brand placement. This study attempts to investigate traditional and digital advertising conducted by Hyundai Motors Company which will enhance the success of the company in terms of creating the brand and facilitating user engagement. Close-ended questionnaire is used to collect the data for this study. The data was collected from individuals with different income ranges in India through a non-probability purposive convenience sampling method. The result of this study showed that generation nowadays know more about the products through broadcast advertising such as TV and digital media rather than print media such as newspaper and magazine. Therefore, Hyundai Motors should invest more marketing strategy in broadcast and digital advertising.
A Study on Nestle Promotion Strategy Singh, Padmalini; Sin, Liem Gai; Binti Kama’Aziri, Nur Shafiqah; Jian, Oh Zi; Binti Mohd Azlan, Nur Amiera Sofea; Binti Ibrahim, Putri Nur Illya Balkhis; Sheng, Dave Hoo; Kee, Daisy Mui Hung; Heng, Joseph Tan Soo; Wee, Liew Siaw; Ying, Lim York
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v4i1.1033

Abstract

This study aims to identify the most effective promotional medium used by Nestle. Nestle is the most successful manufacture which processes high quality and nutrition food and beverage to the Malaysians. To inspire consumers to purchase their products, Nestle must transform their promotional strategies frequently. A research will be conducted to collect information from respondent based on different characteristics to identify which is the most effective promotional medium used by Nestle. Through this research, we establish that the most effective promotional medium is Buy 1 Get 1 under sales promotion that helps consumers save more money. We have applied the implication idea to Nestle that can satisfy the customers’ needs and achieve sales target.
The Impact of Augmented Reality and Live Streaming on Maybelline Makeup Purchase Decisions Among Female Students in Malang Raya Herliana, Grace; Sin, Liem Gai
East Asian Journal of Multidisciplinary Research Vol. 3 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i9.11098

Abstract

Makeup purchases are increasingly made online driven by the growing use of digital technology, especially among Generation Z. This research evaluates the impact of augmented reality and live streaming on purchase decisions. Using a quantitative approach, data were collected via surveys from 133 female university students in Malang Raya who use Maybelline products. Analyzed through multiple linear regression findings show that augmented reality enhances purchasing decisions by allowing virtual product trials, which boosts consumer confidence. Live streaming enriches the experience with real-time interactions and product demos. The combined effect of augmented reality and live streaming significantly influences consumer preferences, highlighting the need for Maybelline to optimize these strategies to boost engagement and sales in the Malang Raya region.
The Body Shop "Forever Against Animal Testing” Ganatra, Varsha; Sinha, Rupesh; Srishti, Srishti; Pandey, Rudresh; Kadam, Prachi; Ristiansyah, Sabillah Alfarisi; Sin, Liem Gai; Yin, Chong Li; Kee, Daisy Mui Hung; Jin, Liow Yue; Wei, Ooi Yu; Wei, Liew Pei
International Journal of Applied Business and International Management Vol 6, No 1 (2021): April 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v6i1.1082

Abstract

Body Shop is a well-known cruelty-free cosmetics brand company. This research paper explores how Body Shop is running the campaign 'forever against animal testing' and raising its voice for banning animal testing in cosmetics. The Body Shop has been advocating for animal rights since 1989. Qualitative analysis techniques have been used in this research paper and information is obtained through a questioner focused on convenient sampling. We have discovered in our research that most consumers do not want to purchase goods which are created by harming animals. In manufacturing cosmetics, we say companies must use alternative artificial testing like Body Shop.
Co-Authors A.A. Gde Satia Utama, A.A. Gde Satia A/L Rajendran, Jeevendra A/P Perak Kerof, Chareeya Abdul Rahim, Noor Fareen Agarwal, Somya Alexander, Vincent Ali, Muhammad Hasyir Alotaibi, Aisha Bader Andika, David Andika, Rony Andrew Hartanto Angeline, Sheren Aprillia, Ayu Triana Andra Baliyan, Meenu Bin Ahmad Fadzeil, Muhammad Zulhusni Bin Azhar, Mohamad Fikri Bin Mohd Ghazali, Muhammad Khairul Amali Binti Abdullah, Norazwa Binti Ahmad, Siti Nur Madhiah Binti Ibrahim, Putri Nur Illya Balkhis Binti Kama’Aziri, Nur Shafiqah Binti Mohamed, Nur Azwanie Binti Mohd Azlan, Nur Amiera Sofea Chan, Chia Yi Chanchal, Bhardhwaj Chaudary, Vidush Chaudhary, Vikrant Chawla, Pooja Chee, Yaw Nee Chelliah, Shankar Chen, Lim Sin Ching, Choong Shu Chong, En Christabel, Felicia Chun, Leong Kar Clarissa, Anastasia D, Dilip D, Dilip. Darma, Teddy Surya Dedy Priambodo Elviona, Anastasya Er, Lew Ke Fa, Xin Yi Fang, Ng Suk Fei, Neng Mei Ganatra, Varsha Gee, Ooi Xin Goh, Chin Chuan Goh, Pei Kai Goh, Wei Zheng Gupta, Apurv Hak, Kim Kim Hao, Jeremy Tou Jia Harold Sutrisna, Geraldo Harsha, Yalla Satya Sai Venkata Sri Heng, Joseph Tan Soo Herliana, Grace Hermanto, David Rivaldy Hoo, Chan Weng Hui, Chin Kah Hui, Foung Hann Hui, Yip Jia Ibrahim, Haslindar Ing, Tammy Wong Shao Jian, Oh Zi Jiaze, Wei Jin, Chai Yeong Jin, Liow Yue Kadam, Prachi Karolus, Silvester Kee, Daisy Mui Hung Kelvin, Ch’ng Kumaresan, Haarshenni A/P Kurniawan, Obaja Elka Lee, Shu Jie Lee, Wei Keat Lee, Zhi Qing Leng, Law Sin Leong, Joon Weng Lestari, Vania Ling, Chong Chiew Ling, Fong Kai Ling, Irene Saw Ai Lutfatullaili, Qonitah Massand, Ajay Melani, Vina Mey, Wee Choo Min, Tan Hui Mohd Fauzi, Farah Irdina Binti Muhammad Firdaus bin Ibrahim, Muhammad Firdaus Muhammad Rayhan Muhsyi, Ufairoh Aqilah Nair, Rajesh Kumar Nathania, Sherlyne Ni, Nelly Lau Yenn P V, Ranjith Pandey, Madhu Ashok Pandey, Rudresh Pandey, Shweta Pawar, Purvika Permadi, Richard Wibisono Prasetyo, Habib Rizqi Kusuma Pratama, Aditya Rizky Prayoga, Krisna Yuda Priskila, Aliya Puran, Puran Purnomo Purnomo Putra, Dennis Mahendra Putra, Theofilus Welyna Qi, Liang Mei Qi, Wong Yun Qianya, Wang Qing, Koh Jhee Quttainah, Majdi Anwar Ramadhan, Hafizh Sasining Rastogi, Shourya Reddy, L. Sudershan Ristiansyah, Sabillah Alfarisi Sabnis, Saili Safitri, Adinda Dessy Indriana Samsi Samsi Sangal, Shivansh Sara, Hani Sari, Fransiska Widya Satria, Yohanes Sentosa, Reinaldo Gerald Shammas, Mohammed Shamsuddin, Fatin Natasya Binti Shan, Gan Li Shastry, Kailash Sheng, Dave Hoo Sien, Lim Hooi Simanjuntak, Andi Immanuel Singh, Abishek Singh, Padmalini Sinha, Rupesh Soon, Joel Chen Tai Srishti, Srishti Stephani, Stephani Sugiharto, Victor Suryanto, Kenny Sutrisna, Leonardo William Tan, Andreas Tandra, Gerald Reynaldo Tayal, Nupur Tien, Tan Jia Tien, Yee Chew Valentine, Decesta Kelcya Verma, Priyanka Verma, Sahil Wahyuni, Reni Wee, Liew Siaw Wee, Lim Xin Wei, Liew Pei Wei, Ooi Yu Wen, Chin Pei Wen, Goh Kai Wen, Ng Kar Whiryawan, Jhonathan Widjaja, Kresensia Claudia Widyaningrum, Santi Widyatama, Gabriel Willy Widyawati, Venny Tezaryning William Jonathan, William William, Kenny Yan, Ng Pui Yan, Yap Wen Yang Kai Yee, Go Sin Yeong, Pei Hung Aw Yi, Tan Chi Yin, Chong Li Ying, Lee Chiew Ying, Lim York Yingxing, Yang Yose, Joseph Willy Yu, Tan Pei Yuan, Neo Zhan Yue, Wong Sin Yunita, Ivana Yuwono, Giovanni P. Yuwono, Sienly Zhin, Phuan Mun Zuluaga, Juan Jose