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Driving Sustainable Growth: The Key Success Factors of a Bank in Malaysia Sin, Liem Gai; Chien, Ng Wei; Liu, Jia Xin; Li, Wei Chen; Zhang, Li Xin; Li, Xin Tong; Sun, Yue Fei; Ali, A.J.; Kee, Daisy Mui Hung
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 8, No 1 (2025): February 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v8i1.3829

Abstract

In today's fast-paced era, it is very important to maintain the awareness of sustainable development, and this awareness is particularly important in the development of banks. Hong Leong Bank is a multinational bank in Malaysia and one of the top five banks in Malaysia. It currently has more than 300 branches in Malaysia. The bank is technology-focused and focused on financial capabilities to serve customers in five regions. To develop better, the Bank must consider sustainable development strategies. Our research surveys and data combine to explore what kind of sustainability strategy the company implements to enable successful sustainable development. Through a sample questionnaire survey, we investigated how more than 100 banks from all walks of life are sustainable. The survey shows that it should be discussed from the perspective of the customer. First, environmental and social responsibility, pay attention to integrity, cherish employees, and integrate into the community. Our study highlights the need for a sustainability strategy in banks and explores the key factors for the successful development of Hong Leong Bank, which will help to improve the company's future development and user experience.
The Ranking of a Coffee Brand in the Eyes of the Public and Its Competitiveness in the Industry Sin, Liem Gai; Ibrahim, Haslindar; Abdul Rahim, Noor Fareen; Baliyan, Meenu; Mohd Fauzi, Farah Irdina Binti; Shamsuddin, Fatin Natasya Binti; Fa, Xin Yi; Shan, Gan Li; Rastogi, Shourya; Tayal, Nupur; Sangal, Shivansh; Chaudhary, Vikrant; Kee, Daisy Mui Hung
International Journal of Applied Business and International Management Vol 9, No 1 (2024): April 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v9i1.2978

Abstract

Starbucks Corporation is a coffee brand with a very long history. It is the world's largest coffeehouse chain. With the development of the age, people have shown a lot of demand for drinks that can help refresh and have shown their great demand for refreshing drinks in their busy daily lives. This research examines how the general public views Starbucks and its competitive position within the coffeehouse sector focusing on location, environment, food and beverage, and service quality variables. For research purposes, an online survey was distributed to a designated number of people in Malaysia and India for data collection. The data was analyzed using the Statistical Package for the Social Sciences (SPSS). The study shows that Starbucks has effectively built a robust brand and garnered considerable public awareness, solidifying its position as a key player in the industry. Starbucks has attained a prominent standing in the public's view owing to its strong brand recognition and positive perception, influenced by factors like strategic locations, inviting ambiance, premium food and beverage offerings, and outstanding service quality. Among all these factors, the location of the Starbucks store is the primary factor affecting the public's love for Starbucks. Recognizing the importance of these factors could offer valuable insights for businesses aiming to enhance their standing and competitiveness.
Changes and Development in Marketing and Strategies - Study on ASUS Computer Inc. Pandey, Rudresh; Sin, Liem Gai; Agnihotri, Shreyas; Chaudhary, Utkarsh; Tiffany, Natasha; Usamah, Ahmad; Kee, Daisy Mui Hung; Zikri, Hafiz; Hafizudin, Muhammad; Zulfaqar, Mohamad
Journal of The Community Development in Asia Vol 4, No 1 (2021): January 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v4i1.999

Abstract

Computers have highly evolved and a lot of companies, such ASUS, have consistently improving and innovating computers and other products. ASUS stands as the world’s 6th largest PC Vendor in 2020, mission of which is to deliver innovative and spectacular IT solutions. This research investigates how ASUS developed into a tech giant and what techniques and strategies they used to capture such great market share. The research will also contain certain additional ideas that Asus can work upon to be the no. 1 Tech giant in the world and the USP (Unique Selling Proposition) of Asus product line of and the advantages and disadvantages over competitors. Furthermore, comparison of Asus’s major rivals will give a better understanding of their decisions taken in the last 10 years.
A Study to Understand Parents' Perceptions and Societal Attitudes on Bharat Biotech’s Covaxin for Children Sharma, Ishu; Nadkarni, Akanksha; Kudale, Sonali; Shetye, Shubham; Nair, Rajesh Kumar; Aljuaid, Modhi; Quttainah, Majdi; Sin, Liem Gai
Journal of The Community Development in Asia Vol 5, No 3 (2022): September 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v5i3.1869

Abstract

The recent COVID-19 pandemic has reshaped the perceptions of vaccines worldwide. Presently, vaccines are the most efficacious resource that holds the strength to reduce the risk of the disease. In contrast, public health authorities are concerned about vaccine apprehension among the general public. The distribution and consumption of these vaccines began by segregating the age groups. The eligibility of Covaxin vaccines manufactured by Bharat Biotech for children over 12 years of age makes it critical to investigate its credibility among the parents and public views regarding children receiving these vaccines. Moreover, limited information on public acceptability and trustable opinions contribute to vaccine hesitancy among parents. Consequently, the major deciding factors are getting accurate data about the Covaxin’s clinical trial by Bharat Biotech, the persistence and nature of the child's immune response, and reassurance from society. This research study aims to learn more about parents' perspectives and societal attitudes towards immunity building in children by the Covaxin vaccines. The methodology adopted here leads to a precise understanding if there is any ambiguity or acceptance towards Covaxin for children in the minds of the general public. KeywordsBharat Biotech, Children, Clinical Trial, Covaxin, COVID-19, Immunity, Perception.
Effective/Differentiating Marketing Strategies of McDonald’s in Malaysia And Indonesia D, Dilip; Sinha, Rupesh; Wei, Ooi Ler; Kee, Daisy Mui Hung; Leei, Oh Jia; Shuang, Pua Ke; En, Teoh Jia; Permatasari, Velia Nofira; Sin, Liem Gai; Boadu, Eugene; Saifi, Junaid
Journal of The Community Development in Asia Vol 4, No 1 (2021): January 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v4i1.995

Abstract

McDonald's has become one of the world's most known fast-food companies. The success of McDonald's in growing business makes some individuals genuinely curious as to how McDonald's developed their marketing process and strategy as marketing strategies perform crucial roles for businesses to grow eventually. This case study aims to determine the effective marketing strategies of McDonald in Malaysia compared to with those in other countries such as Indonesia and provide recommendations to deal with the situation McDonald's is faced with. This research, using comparative analysis and focusing on 4P marketing mix components, focuses on the analysis of products, prices, places, and promotions.
The Influence of Store Atmosphere on Purchasing Decisions and Customer Satisfaction: A Case Study at the Pacific Restaurant, Blitar Anderson, Steve; Sin, Liem Gai
Journal of The Community Development in Asia Vol 3, No 3 (2020): September 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v3i3.891

Abstract

This study aims to analyze the effect of store atmosphere on purchasing decisions, the effect of store atmosphere on customer satisfaction, and the effect of purchasing decisions on customer satisfaction. This is a quantitative descriptive research conducted in Pacific Restaurant, Blitar. The population of this study is 100 as the respondents chosen by purposive sampling techniques. The data were analyzed with path analysis. The finds that: (1) There is a significant effect between store atmosphere on purchasing decisions; (2) There is a significant effect between store atmosphere on customer satisfaction; and (3) Purchasing decisions have a significant effect on customer satisfaction.
The Impacts of Covid-19 on Unilever Pandey, Rudresh; Massand, Ajay; Mulya, Victor Teja; Sin, Liem Gai; Naresh, Vadlamudi Prudhvi; Binti Zamara, Faizah; Kee, Daisy Mui Hung; Binti Zamri, Siti Khadijah; Binti Azmi, Nur Ain Syamira; Binti Mohd Hamdan, Noor Najihah; Aditi, Aditi
Journal of The Community Development in Asia Vol 4, No 1 (2021): January 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v4i1.996

Abstract

Unilever is a global consumer goods company which provides daily products such as soap and snacks. It is one of the oldest multinational companies distributing its products to more than 190 countries. During Covid-19 pandemic, the demand for products and services has greatly decreased, and Unilever has shown a great reaction towards the situation. The purpose of this study is to explore how Covid-19 affected Unilever and how Unilever improved the company welfare. The data collected from news, websites and other reviews. This study found that Unilever instant food products decreased as consumers focus on purchasing household products.
Building Trust and Quality of Customer Service Through Customer Satisfaction (Study of Gojek’s Customers in Malang City) Wattimena, Raga Etsenna; Sin, Liem Gai
Journal of The Community Development in Asia Vol 3, No 3 (2020): September 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v3i3.892

Abstract

Transportation services are a substantial in people's lives due to its widespread in the community to facilitate their daily activities as working, traveling and others. A leading online ride-hailing company, Gojek, was founded by a Indonesian man, Nadiem Makarim in March 2014. It aims to reduce unemployment in Indonesia and provide solutions to congestion in the capital. Online application-based transportation services have been chosen by the public due to its easiness, more transparent cost calculation, and more satisfying service. Customers do not need to leave the house to order the service since they are highly possible to order it online with their smartphone devices.
The Effect of Experiential Marketing on Customer Satisfaction in Malang Customer Products Setyoviyon, Ijlal; Sin, Liem Gai
Journal of The Community Development in Asia Vol 3, No 3 (2020): September 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v3i3.893

Abstract

Recently, people's increasing interest in business has encouraged them to try their luck in it. The more similar businesses are established, the tighter competition in, especially for similar businesses. Company leaders must not be careless and need to continue to strive to keep the company remain superior and compete with other companies. To win the competition, the company must have a competitive advantage to continue to survive. One effort is focusing on the consumers by providing the experience that is felt from these contacts. Companies must be able to influence consumers by creating products or services that win over their heart. They will have unforgettable good memories; in exchange they will come back or make repeat purchases.
The Impact of Augmented Reality and Live Streaming on Maybelline Makeup Purchase Decisions Among Female Students in Malang Raya Herliana, Grace; Sin, Liem Gai
East Asian Journal of Multidisciplinary Research Vol. 3 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i9.11098

Abstract

Makeup purchases are increasingly made online driven by the growing use of digital technology, especially among Generation Z. This research evaluates the impact of augmented reality and live streaming on purchase decisions. Using a quantitative approach, data were collected via surveys from 133 female university students in Malang Raya who use Maybelline products. Analyzed through multiple linear regression findings show that augmented reality enhances purchasing decisions by allowing virtual product trials, which boosts consumer confidence. Live streaming enriches the experience with real-time interactions and product demos. The combined effect of augmented reality and live streaming significantly influences consumer preferences, highlighting the need for Maybelline to optimize these strategies to boost engagement and sales in the Malang Raya region.
Co-Authors A.A. Gde Satia Utama, A.A. Gde Satia A/L Rajendran, Jeevendra A/P Perak Kerof, Chareeya Abdul Rahim, Noor Fareen Abu Bakar, Nurul Muzirah Syed Aditi, Aditi Agarwal, Somya Agnihotri, Shreyas Ali, A. J. Ali, A.J. Ali, Muhammad Hasyir Aljuaid, Modhi Alotaibi, Aisha Bader Anafih, Erwinda Sam Anderson, Steve Baliyan, Meenu Bin Ahmad Fadzeil, Muhammad Zulhusni Bin Azhar, Mohamad Fikri Bin Mohd Ghazali, Muhammad Khairul Amali Binti Abdullah, Norazwa Binti Ahmad, Siti Nur Madhiah Binti Azmi, Nur Ain Syamira Binti Ibrahim, Putri Nur Illya Balkhis Binti Kama’Aziri, Nur Shafiqah Binti Mohamed, Nur Azwanie Binti Mohd Azlan, Nur Amiera Sofea Binti Mohd Hamdan, Noor Najihah Binti Zamara, Faizah Binti Zamri, Siti Khadijah Boadu, Eugene C V L, Manogna Chan, Chia Yi Chanchal, Bhardhwaj Chaudary, Vidush Chaudhary, Utkarsh Chaudhary, Vikrant Chawla, Pooja Chee, Yaw Nee Chelliah, Shankar Chen, Lim Sin Chien, Ng Wei Ching, Choong Shu Chong, En Chun, Leong Kar D, Dilip D, Dilip. Elviona, Anastasya En, Teoh Jia Er, Lew Ke Fa, Xin Yi Fang, Ng Suk Fanxi, Liu Fei, Neng Mei Ganatra, Varsha Gee, Ooi Xin Goh, Chin Chuan Goh, Pei Kai Goh, Wei Zheng Gulati, Chanda Gupta, Apurv Hafizudin, Muhammad Hak, Kim Kim Hao, Jeremy Tou Jia Harmony Ghani, Hanis Zahira Binti Harold Sutrisna, Geraldo Harsha, Yalla Satya Sai Venkata Sri Heng, Joseph Tan Soo Herliana, Grace Hermanto, David Rivaldy Hoo, Chan Weng Huei, Lok Yee Hui, Chin Kah Hui, Foung Hann Hui, Yip Jia Hung Kee, Daisy Mui Ibrahim, Haslindar Ing, Tammy Wong Shao Jian, Oh Zi Jiaze, Wei Jin, Chai Yeong Jin, Liow Yue Kadam, Prachi Kee, Daisy Mui Hung Kelvin, Ch’ng Kudale, Sonali Kumaresan, Haarshenni A/P Kurniawan, Obaja Elka Lee, Shu Jie Lee, Wei Keat Lee, Zhi Qing Leei, Oh Jia Leng, Law Sin Leong, Joon Weng Li, Wei Chen Li, Xin Tong Lin, Jocelyne Lee Jia Ling, Chong Chiew Ling, Fong Kai Ling, Irene Saw Ai Liu, Jia Xin Lutfatullaili, Qonitah Mahidin, Nurul Alis Amira Ahmad Mas Hassan, Hafisha Binti Massand, Ajay Mey, Wee Choo Min, Tan Hui Ming, Gao Mittal, Kritika Mohamed Fauzi, Nursafiyyah Mohd Fauzi, Farah Irdina Binti Mohd Nasir, Nurul Afiqah Muhammad Firdaus bin Ibrahim, Muhammad Firdaus Muhammad Rayhan Muhsyi, Ufairoh Aqilah Mulya, Victor Teja Nadkarni, Akanksha Nair, Rajesh Kumar Naresh, Vadlamudi Prudhvi Ni, Nelly Lau Yenn P V, Ranjith Pandey, Madhu Ashok Pandey, Rudresh Pandey, Shweta Pawar, Purvika Pawar, Yogita Permadi, Richard Wibisono Permatasari, Velia Nofira Prasetyo, Habib Rizqi Kusuma Puran, Puran Putra, Dennis Mahendra Putra, Theofilus Welyna Qi, Liang Mei Qi, Wong Yun Qianya, Wang Qifeng, Liu Qing, Koh Jhee Quttainah, Majdi Quttainah, Majdi Anwar Rahim, Noor Fareen Abdul Ramadhan, Hafizh Sasining Rastogi, Shourya Reddy, L. Sudershan Ristiansyah, Sabillah Alfarisi Sabnis, Saili Safitri, Adinda Dessy Indriana Saifi, Junaid Samsi Samsi Sangal, Shivansh Sara, Hani Sentosa, Reinaldo Gerald Setyoviyon, Ijlal Shammas, Mohammed Shamsuddin, Fatin Natasya Binti Shan, Gan Li Sharma, Brahmmanand Sharma, Ishu Shastry, Kailash Sheng, Dave Hoo Shetye, Shubham Shuang, Pua Ke Sien, Lim Hooi Singh, Abishek Singh, Padmalini Sinha, Rupesh Soon, Joel Chen Tai Srishti, Srishti Stephani, Stephani Suhaimi, Nurul Firzanah Mohd Sun, Yue Fei Sutrisna, Leonardo William Tandra, Gerald Reynaldo Tayal, Nupur Tien, Tan Jia Tien, Yee Chew Tiffany, Natasha Tomar, Kamini Triana, Andra Aprillia Ayu Usamah, Ahmad Valentine, Decesta Kelcya Verma, Priyanka Verma, Sahil Wattimena, Raga Etsenna Wee, Liew Siaw Wee, Lim Xin Wei, Liew Pei Wei, Ooi Ler Wei, Ooi Yu Wen, Chin Pei Wen, Goh Kai Wen, Ng Kar Whiryawan, Jhonathan Widyaningrum, Santi Widyatama, Gabriel Willy Widyawati, Venny Tezaryning Xinyu, Liu Yan, Ng Pui Yan, Yap Wen Yang Kai Yee, Go Sin Yeong, Pei Hung Aw Yi, Looi Kai Yi, Tan Chi Yin, Chong Li Ying, Lee Chiew Ying, Lim York Yingxing, Yang Yinuo, Guo Yitno Puguh Martomo Yose, Joseph Willy Yu, Tan Pei Yuan, Neo Zhan Yue, Wong Sin Yusof, Rosmelisa Yuu, Livia Loh Xin Yuwono, Sienly Zhang, Li Xin Zhin, Phuan Mun Zikri, Hafiz Zulfaqar, Mohamad Zuluaga, Juan Jose