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Journal : Journal of the Community Development in Asia

The Key Success Factor: A Study of Honda Motor Muniandy, Alvesterlee M; Kee, Daisy Mui Hung; Izwan, Saiful; Imran, Muhammad; Al-Amin, Al-Amin; Kumar, Sumit; Singh, Shagun
Journal of The Community Development in Asia Vol 3, No 2 (2020): May 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v3i2.812

Abstract

This paper is to study how Honda Motor Company drives the organization towards success to improve their competitiveness with the best performance by its management. Honda is a production company founded by Soichiro Honda in 1946. Initially, it was known as "Honda Engineering Research" in Hamamatsu, Japan, and two years later the company changed to Honda Motor Company. Honda Motor focuses on its mission and vision that lead the advancement of mobility and provide comfort and convenience to people. Honda Motor is a leading manufacturer of motorcycles and a major producer of automobiles for the world market. Honda produces variety of model that meets customer’s preferences and satisfaction. Honda has always been very enthusiastic in innovating technology and challenging boundaries of mobility advancement. Honda Motor provides high quality service center-Honda Authorized Service Centers, where the tools, expertise and parts are tailored for every Honda. Honda promotes its products through mass media such as advertising, article, magazines, website, social media, billboards. The paper presents the key success factors of Honda and concludes with some recommendation.
Co-Authors Alfiana Alfiana Alfiona, Fifa Ali, Md. Hazrat Aminudin S, Muh. Dzihab Amsah Hendri Doni Andespa, Wira Andriawan, Andriawan Ansyori, Ahmad Asbullah, Muhammad Bachtiar Arif, Bachtiar Bantali, Ampun Barus, Imelda Benediktus Rolando Darsinah Darsinah Dewi, Komala Dolon, Md. Mohibul Alam Doni , Saputra Effendy, Yolanda El Hasan, Sawqi Saad Erwin Yulianto Faried Effendy Guntara, Agun Guntur Arie Wibowo, Guntur Arie Hadi Gunawan, Hadi Haerudin Haerudin Hajar Mukaromah Hawari, Rayzul Husain, Anggriani Iiz Izmuddin Iksal, Iksal Imron Natsir, Imron Indarsih, Fajar Irianto, Sugeng Irnayenti, Irnayenti Islam, Md. Monirul Izwan, Saiful Judijanto, Loso Judijonto, Loso Kee, Daisy Mui Hung Kemala, Ratu Kumar, Sumit Kusnadi, Iwan Lubis, Eka Feby Ronauli LUKMAN NURHAKIM, LUKMAN Mahadewi, Erlina Puspitaloka Melyana R. Pugu Mudzakir Mudzakir Muhammad Agus Muljanto Muhammad Imran Muhammad Yasir Nasution, Muhammad Yasir Munawaroh, Enok Muniandy, Alvesterlee M Murdianto, Teguh Nadi, Nusrat Afrin Ni Luh Yulyana Dewi Nugraha, Rahmat Taufik Nugroho, Wijil Nurhasanah Nurhasanah PARHUSIP, ARISMAN Paturochman, Iwan Ridwan Piola, Marina Paramitha Sari Putra, Hanif Ramadhan Fahmi Putri, Dhelittya Finaliyani Rahma Dilla Zainuri Rahmat Rahmat Rawati, Mesis Rita Hayati Rohman, Ahmad Fadlu Romadhoni, Moh. Gufron Rosidah, Dewi Saeppani, Asep Sakti Ritonga Sasmita, Mitra Silaen, Montaris Simanjuntak, Enty Evasari Singh, Shagun Surajiyo Surajiyo Syahputra, Hendri Syaifullah MS Tanha, Moutusi Tanjung, Rosdiana Imroati Kurnia Teguh Wibowo Triolita, Nina Trisnawati Trisnawati Tubagus, Munir Utama, Ahmad Nur Budi Wafrotur Rohmah Widijatmoko, Engelbertus Kukuh Widyasari, Erna Yadi Suryadi Yunita Sari ZUWARDI, ZUWARDI