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All Journal JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Jurnal Darma Agung EKONOMIKA45 Sigma : Journal of Economic and Business Qawwam Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Bharasumba Jurnal Multidispliner Jurnal Pengabdian Masyarakat Berkarya Journal Economics Technology and Entrepreneur AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam Jurnal Multidisipliner Kapalamada JIMR : Journal Of International Multidisciplinary Research JITAA : Journal Of International Taxation, Accounting And Auditing JIM : Journal Of International Management Ilmu Manajemen Sosial Humaniora (JIMSH) PHENOMENON : MULTIDISCIPLINARY JOURNAL OF SCIENCES AND RESEARCH Inovasi Sosial: Jurnal Pengabdian Masyarakat INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Jurnal Manajemen dan Kewirausahaan Welfare: Jurnal Pengabdian Masyarakat Journal of Islamic Economy
Muthalib, Dzulfikri Azis
Universitas Halu Oleo Kendari
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Transportation Other

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PENGARUH DIGITAL MARKETING DAN CUSTOMER RELATIONSHIP MANAGEMENT (CRM) TERHADAP LOYALITAS PELANGGAN (STUDI PADA PARTNER PERCETAKAN) Dzulfikri Azis Muthalib
JIMR : Journal Of International Multidisciplinary Research Vol 5 No 01 (2026): JIMR : Journal Of International Multidisciplinary Research
Publisher : Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/jimr.v5i01.2660

Abstract

This study aims to examine the effect of digital marketing and customer relationship management (CRM) on the loyalty of business partners of a printing company (percetakan) in Kendari. This research employs a quantitative approach with a causal research design. Data were collected through a questionnaire distributed to 85 active printing partners selected using purposive sampling, with criteria of having partnered with the company for at least six months and having placed a minimum of three printing orders during that period. The data were analyzed using multiple linear regression with the assistance of SPSS version 26. The results indicate that digital marketing has a positive and significant effect on partner loyalty. Customer relationship management also has a positive and significant effect on partner loyalty, with a more dominant influence than digital marketing. Simultaneously, digital marketing and CRM explain a substantial proportion of the variance in partner loyalty. These findings suggest that printing business partners evaluate their relationship with the company holistically, weighing both digital engagement and the quality of relational management they receive.
PENGARUH MANAJEMEN PENGETAHUAN TERHADAP BUDAYA ORGANISASI DAN KEPUASAN KERJA YANG DI MEDIASI OLEH KETERLIBATAN PEGAWAI PADA DINAS PPKBP3A KABUPATEN KONAWE KEPULAUAN Andri Yayu; Sudirman Zaid; Yusuf; Dzulfikri Azis Muthalib
Journal Economics Technology And Entrepreneur Vol 5 No 2 (2026): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v5i2.2608

Abstract

This study aims to analyze the influence of knowledge management on organizational culture, job satisfaction, and employee engagement, as well as the influence of employee engagement on organizational culture and job satisfaction, including its role as a mediating variable at the PPKBP3A Office in Konawe Islands Regency. The study used a quantitative approach with a survey method through questionnaires distributed to employees and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS. The results showed that knowledge management did not have a positive and significant effect on organizational culture, but had a positive and significant effect on job satisfaction and employee engagement. Furthermore, employee engagement had a positive and significant effect on organizational culture and job satisfaction, and was proven to mediate the influence of knowledge management on organizational culture and job satisfaction. These findings indicate that employee engagement is a crucial factor in strengthening the influence of knowledge management on organizational culture formation and increasing job satisfaction.
PENGARUH KOMPENSASI DAN GAYA KEPEMIMPINAN TERHADAP KINERJA PEGAWAI NEGERI SIPIL DAN PPPK DENGAN KOMITMEN ORGANISASI SEBAGAI VARIABEL MEDIASI Johsan Indra Jaya; Nasrul; Sri Wiyati Mahrani; Dzulfikri Azis Muthalib
AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam Vol 5 No 02 (2026): AT TARIIZ : JURNAL EKONOMI DAN BISNIS ISLAM
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/attariiz.v5i2.2610

Abstract

This research is motivated by the suboptimal performance of civil servants (PNS) and government employees (PPPK) at the Cooperatives and MSMEs Office of North Konawe Regency. This is evident in low work morale, late completion of tasks, lack of initiative, and limited service innovation. These problems are thought to be influenced by unequal compensation, a bureaucratic leadership style, and differences in employee organizational commitment. This study aims to analyze the influence of compensation and leadership style on employee performance, both directly and through organizational commitment as a mediating variable. The method used is quantitative with a survey of 35 civil servants and PPPK employees. Data were collected through a Likert-scale questionnaire and analyzed using SmartPLS 4. The results show that compensation, leadership style, and organizational commitment have a positive and significant effect on employee performance. Therefore, fair compensation, participatory leadership, and strong commitment need to be considered to improve public service performance.
PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN, DAN HARGA TERHADAP LOYALITAS PELANGGAN YANG DIMEDIASI OLEH KEPUASAN PELANGGAN MIE GACOAN DI KOTA KENDARI Muhayyang; Rahmat Madjid; Hayat Yusuf; Dzulfikri Azis Muthalib
AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam Vol 5 No 02 (2026): AT TARIIZ : JURNAL EKONOMI DAN BISNIS ISLAM
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/attariiz.v5i2.2611

Abstract

This study aims to analyze the effects of product quality, service quality, and price on customer loyalty, with customer satisfaction as a mediating variable, among Mie Gacoan customers. A quantitative method was used, and the author employed purposive sampling to obtain the sample for this study. The sample consisted of 110 respondents. Data were collected via a Likert-scale questionnaire and analyzed using SmartPLS 4. The results indicate that product quality and service quality have a positive and significant effect on customer satisfaction and customer loyalty toward Mie Gacoan. Meanwhile, price has a negative and significant effect on customer loyalty toward Mie Gacoan. Price, on the other hand, has a negative but insignificant effect on customer satisfaction with Mie Gacoan in Kendari City. Furthermore, the results of the mediation test indicate that customer satisfaction mediates the effects of product quality and service quality on customer loyalty toward Mie Gacoan in Kendari City. However, customer satisfaction does not mediate the effect of price on customer loyalty toward Mie Gacoan in Kendari City.
PENGARUH KOMPETENSI DAN BEBAN KERJA TERHADAP KINERJA PEGAWAI DENGAN KEPUASAN KERJA SEBAGAI VARIABEL MEDIASI (STUDI PADA BIRO PENGADAAN BARANG/JASA PEMERINTAH SETDA PROVINSI SULAWESI TENGGARA) Pricilia Christina Angel; Juharsah; Sinarwati; Dzulfikri Azis Muthalib
JITAA : Journal Of International Taxation, Accounting And Auditing Vol 5 No 01 (2026): JITAA: JOURNAL OF INTERNATIONAL TAXATION ACCOUNTING AND AUDITING
Publisher : Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/jitaa.v5i01.2623

Abstract

This study is motivated by the importance of human resource management in improving employee performance at the Government Procurement Bureau of the Regional Secretariat of Southeast Sulawesi Province. Employees are required to have adequate competence in dealing with job complexity and changes in government procurement regulations. High workload can also affect job satisfaction and employee performance. This study aims to analyze the effect of competence and workload on employee performance with job satisfaction as a mediating variable. The study used a saturated sampling (census) method and was analyzed using PLS-based SEM with SmartPLS 4.0. The results indicate that job satisfaction is able to mediate the effect of competence and workload on employee performance. Competence and job satisfaction have a positive and significant effect on employee performance, while workload has a negative and significant effect.
PERAN KEPEMIMPINAN PARTISIPATIF DAN ETOS KERJA TERHADAP KINERJA PEGAWAI DENGAN MEDIASI MOTIVASI KERJA DI SATUAN POLISI PAMONG PRAJA DAN KEBAKARAN KAB. KONAWE KEPULAUAN Ridha Fadhilah Kamaruddin; Adnan Hakim; Muhammad Masri; Dzulfikri Azis Muthalib
JITAA : Journal Of International Taxation, Accounting And Auditing Vol 5 No 01 (2026): JITAA: JOURNAL OF INTERNATIONAL TAXATION ACCOUNTING AND AUDITING
Publisher : Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/jitaa.v5i01.2624

Abstract

This study aims to analyze the effect of digital marketing on property purchasing This study aims to understand and explain the Effect of Participative Leadership and Work Ethic on Employee Performance with the Mediation of Work Motivation at the Civil Service Police Unit and Fire Department. The population in this study consists of ASN (Civil Servant) employees of the Civil Service Police Unit and Fire Department, totaling 102 people. To assist in the data processing within this study, the software tool Partial Least Squares (PLS) 4.0 was used as the analytical tool. The results of this study indicate that participative leadership has a positive and significant effect on work motivation. Work ethic has a positive and significant effect on work motivation. Work motivation has a positive and significant effect on employee performance. Participative leadership has a positive and insignificant effect on employee performance. Work ethic has a positive and significant effect on employee performance. Work motivation serves as a full mediation variable in the relationship between participative leadership and employee performance. Work motivation serves as a partial mediation variable in the relationship between work ethic and employee performance.
PENGARUH DIGITAL MARKETING CAPABILITY DAN CUSTOMER ENGAGEMENT TERHADAP KINERJA PEMASARAN UMKM (STUDI PADA UMKM SEKTOR KULINER DI KOTA KENDARI) Dzulfikri Azis Muthalib; Abd Azis Muthalib; Laode Asfahyadin Aliddin; Ambo Masse
Jurnal Multidisipliner Kapalamada Vol. 4 No. 04 (2025): JURNAL MULTIDISIPLINER KAPALAMADA
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/kapalamada.v4i04.2145

Abstract

This study aims to analyze the effect of digital marketing capability and customer engagement on the marketing performance of culinary MSMEs in Kendari City, both partially and simultaneously. This research employs a quantitative approach with an explanatory research design. Data were collected through a survey using structured questionnaires distributed to owners or managers of culinary MSMEs in Kendari City. The data were analyzed using multiple linear regression analysis. The results indicate that digital marketing capability has a positive and significant effect on marketing performance. Customer engagement also shows a positive and significant influence on marketing performance. Simultaneously, digital marketing capability and customer engagement complement each other and play an important role in enhancing the marketing performance of culinary MSMEs. These findings highlight the importance of integrating digital marketing capabilities with effective customer engagement strategies to improve competitiveness and ensure the sustainability of culinary MSMEs in the digital era.
Hubungan antara Testimoni Produk, Kepercayaan, dan Keputusan Pembelian Online: Studi Empiris pada Mahasiswa Manajemen FEB Universitas Halu Oleo Kendari Azis Muthalib, Dzulfikri
Jurnal Ilmu Manajemen Sosial Humaniora (JIMSH) Vol. 7 No. 2 (2025): August, Jurnal Ilmu Manajemen Sosial Humaniora (JIMSH)
Publisher : LP3M, Universitas Muhammadiyah Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51454/jimsh.v7i2.1129

Abstract

This study aims to explain the effect of product testimonials on online purchase decisions, with trust as a mediating variable. This research is important because there is still limited evidence on how testimonials influence trust and purchase decisions among Management students at Halu Oleo University, Kendari. Data were collected from 90 Management students who had made online purchases in 2024 using purposive sampling. The analysis employed Structural Equation Modeling based on Partial Least Squares (SEM-PLS), which is appropriate for testing mediation models. The results show that product testimonials have a positive and significant effect on trust and also directly exert a positive and significant influence on online purchase decisions. Trust is proven to significantly affect purchase decisions and partially mediates the relationship between testimonials and purchase decisions. These findings indicate that good and authentic testimonials can enhance consumer trust and encourage online purchase decisions. E-commerce practitioners are advised to manage testimonials honestly and attractively to increase customer trust and boost sales.
TRAINING PROGRAM ON STREAMLINED BUSINESS PLANNING AND MANAGEMENT FOR MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMEs) IN RAPAMBINOPAKA VILLAGE Muhammad Masri; Fitriaman; Dzulfikri Azis Muthalib; Asrip Putera; Rachmat Rialdy Hasan
Jurnal Pengabdian Masyarakat Sabangka Vol 5 No 01 (2026): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v5i01.1924

Abstract

This community service program aims to enhance the managerial capacity of MSME actors in Rapambinopaka Village, Lalonggasumeeto District, Konawe Regency through the “Anti-Ribet Business Management” training, which emphasizes simplified and practical approaches to business planning and management. The program was carried out in four stages preparation, core training, mentoring, and evaluation using an andragogical and hands-on learning approach to ensure that the materials were easily understood and applied. The results indicate improvements in participants’ ability to prepare one-page business plans, conduct simple and regular financial recording, apply basic digital marketing strategies, and implement task division within family-operated businesses. Participants also began using financial applications and social media platforms to expand their market reach. These improvements demonstrate increased managerial understanding and independence in business operations. The program further strengthened MSME collaboration through shared learning and local business networking.
PENGARUH BRAND IMAGE TERHADAP KEPERCAYAAN KONSUMEN DAN KEPUTUSAN PEMBELIAN PRODUK UMKM DI KOTA KENDARI Dzulfikri Azis Muthalib
Jurnal Multidisipliner Bharasumba Vol 5 No 01 (2026): BHARASUMBA: Jurnal Multidisipliner
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/bharasumba.v5i01.2143

Abstract

This study aims to analyze the effect of brand image on consumer trust and purchasing decisions of MSME products in Kendari City, Southeast Sulawesi, as well as to examine the mediating role of consumer trust. This research employs a quantitative approach with an explanatory design. Data were collected through a survey of 175 MSME consumers in Kendari City selected using purposive sampling. Data analysis was conducted using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0 software. The research instruments were adapted from validated measurement scales, with all constructs meeting the criteria for reliability and validity. The results indicate that brand image has a positive and significant effect on consumer trust and purchasing decisions. Furthermore, consumer trust also has a positive and significant effect on purchasing decisions. Further findings reveal that consumer trust partially mediates the relationship between brand image and purchasing decisions, indicating that brand image influences purchasing decisions both directly and indirectly through the mechanism of trust formation..
Co-Authors Abd Azis Muthalib Abd. Azis Muthalib Ade Marsalena, Nindy Adnan Hakim Alida Palilati Alidin, La Ode Asfahyadin Amalia Madi, Riski Ambo Masse Ambo Masse Andi Muhammad Fuad Ramadhan Andri Yayu Arusani, Arusani Asrip Putera Conny Conny Conny, Conny Dewi, Ayu Lestari Elvi Emilia Nurdin Feliks Anggia Binsar Kristian Panjaitan Fitriaman Haprisia Haprisia, Haprisia Harmiaty Bahar Hasnidar Hasnidar Hayat Yusuf Husin Husin Isalman Ismail, La Ode Ittaqullah, Nurul Johsan Indra Jaya Juharsah Juharsah, Juharsah Jumui karunia, Erick Kurniati, Wa Ode Intan Kurniawati, Wa Ode Intan La Ode Muhammad Arfan Samrin La Ode Muhram La Ode Munawir, La Ode Laode Asfahyadin Aliddin Loong, Ang Hong Loso Judijanto M. Yusuf Mahmudin A. Sabilalo Masse, Ambo Midani, Midani Mojolou, Dean Nelson Mubaraq, Ahmad Muh. Abduh Anwar Muh. Irfandy Azis Muh. Israwan Azis Muh. Yasin Muhammad Asir Muhammad Masri Muhayyang Muhram, La Ode Muthalib, Abd. Aziz N, Ismail Khalid Naim, Ifin Nasrul Nasrul Nasrullah Dali Nehru Putri, Triwulandari Nursaadha Rajuddin, Wa Ode Nursaban Rommy Nursaban Rommy Suleman Pricilia Christina Angel Purwati Ningtyas, Ajeng Putra, Halim Dwi Rachmat Rialdy Hasan Rahmat Madjid Rahmayani Ode, Hesty Ratih Hurriyati Renny Lubis Ridha Fadhilah Kamaruddin Rommy Suleman, Nursaban Sabrang Gilang Gemilang Saleh, Salma Samdin Si Made Ngurah Purnaman Sinarwati Sinarwaty Sunarjo Sri Wiyati Mahrani Sudirman Zaid Sudirman Zaid Sujono Suleman, Nursaban Rommy Sulvariany Tamburaka Supriadi Supriadi Surni, Surni Taufan Sufatriansa Awal Tuti Dharmawati Unika Oktaviani Damau Wa Ode Intan Kurniawati Wahyuniati Hamid Wayan Sudasana, I Windayani Windayani Windayani Yakub, L.M. Yakdatamare Yakub, LM Yakdatamare Yusuf Yusuf, Niken Yulian