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All Journal Jurnal Ekonomi dan Bisnis Jagaditha Jurnal Pariwisata Pesona Jurnal Kajian Bali MUDRA Jurnal Seni Budaya Sebatik SEIKO : Journal of Management & Business Journal of Tourism Destination and Attraction Enrichment : Journal of Management Jurnal Sewaka Bhakti Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan International Journal of Social Science, Education, Communication and Economics Journal Of Human And Education (JAHE) Journal of Innovation Research and Knowledge Soshum: Jurnal Sosial dan Humaniora Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Jurnal Ilmiah Pariwisata dan Bisnis Media Bina Ilmiah International Journal of Educational Research Excellence (IJERE) International Journal of Community Service (IJCS) Journal of Artificial Intelligence and Digital Business AMMA : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan Escalate : Economics and Business Journal Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Jurnal Teknik Informatika dan Teknologi Informasi
Susanti, Putu Herny
Institut Pariwisata Dan Bisnis Internasional
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Pengaruh Integrated Marketing Communication (IMC) dan Brand Identity Terhadap Keputusan Berwisata ke Daya Tarik Wisata Saung Angklung Udjo Kota Bandung Hartono, Angelina; Susanti, Putu Herny; Semara, I Made Trisna
Jurnal Ilmiah Pariwisata dan Bisnis Vol. 4 No. 9 (2025): Jurnal Pariwisata dan Bisnis Internasional
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/paris.v4i9.1125

Abstract

Integrated Marketing Communication (IMC) berperan penting dalam menyampaikan pesan pemasaran yang jelas dan konsisten, sedangkan brand identity membentuk karakter dan keunikan suatu daya tarik wisata. Saung Angklung Udjo sebagai daya tarik wisata budaya di Kota Bandung memiliki urgensi untuk meningkatkan kunjungan wisata, khususnya wisatawan domestik dengan perjalanan mandiri, untuk memastikan pertumbuhan kunjungan yang lebih signifikan dan stabil. Penelitian ini bertujuan untuk mengukur pengaruh IMC dan brand identity terhadap keputusan berwisata ke Saung Angklung Udjo. Metode yang digunakan adalah kuantitatif melalui penyebaran kuesioner kepada 100 responden dengan teknik purposive sampling. Analisis dilakukan menggunakan SEM-PLS untuk menguji model pengukuran, struktural, dan hipotesis. Hasil menunjukkan bahwa IMC berpengaruh positif sebesar 38,8% dan brand identity sebesar 41,7% terhadap keputusan berwisata. Temuan ini menunjukan bahwa peningkatan efektivitas IMC serta penguatan identitas merek dapat mendorong keputusan wisatawan. Oleh sebab itu, disarankan agar manajemen Saung Angklung Udjo meningkatkan kualitas komunikasi pemasaran terpadu dengan menghadirkan konten yang informatif, menarik, dan konsisten, khususnya terkait informasi tiket, promosi, dan kisah naratif brand untuk mendorong keputusan berwisata. Integrated Marketing Communication (IMC) plays an important role in delivering clear and consistent marketing messages, while brand identity forms the character and uniqueness of a tourist attraction. Saung Angklung Udjo as a cultural tourist attraction in Bandung City, has an urgency to increase tourist visits, especially domestic tourists with independent travel, to ensure more significant and stable visit growth. This study aims to measure the influence of IMC and brand identity on the decision to travel to Saung Angklung Udjo. The method used is quantitative by distributing questionnaires to 100 respondents with a purposive sampling technique. The analysis was carried out using SEM-PLS to test the measurement, structural, and hypothesis models. The results show that IMC has a positive effect of 38.8% and brand identity by 41.7% on travel decisions. This finding shows that increasing the effectiveness of IMC and strengthening brand identity can drive tourist decisions. Therefore, it is recommended that Saung Angklung Udjo management improve the quality of Integrated Marketing Communications by presenting informative, interesting, and consistent content, especially related to ticket information, promotions, and brand narrative stories to drive travel decisions.
Perancangan Prototipe Media Konsultasi Berbasis Artificial Intelegence dalam Meningkatkan Efektifitas Magang Internasional di Sektor Hospitality Ida Ayu Wintari Dewi; Made Budiarsa; Putu Herny Susanti
Jurnal Teknik Informatika dan Teknologi Informasi Vol. 5 No. 2 (2025): Agustus: Jurnal Teknik Informatika dan Teknologi Informasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jutiti.v5i2.5770

Abstract

The research entitled "Designing an Artificial Intelligence-Based Consultation Media Prototype to Increase the Effectiveness of International Internships in the Hospitality Sector" aims to produce a consultation media prototype that utilizes artificial intelligence technology as a means of mentoring for internship candidates. This research uses a descriptive qualitative method with a case study approach at PT. Ama Kodya, where data is obtained through observations of 200 prospective participants, interviews with two expert sources representing the fields of information technology and graphic design, and documentation. In its design, the research combines Natural Language Processing (NLP) theory to develop the ability of artificial intelligence to understand and respond to human language, with User Experience (UX) theory that focuses on designing user interfaces to be easier, more comfortable, and more interactive. The results show that an NLP-based chatbot is the most suitable form of AI to meet the needs of this consultation media, because the chatbot is able to convey information, directions, and guidance in an interactive, contextual manner, and adapts its communication style to the user's condition. The chatbot can only be accessed through the official website of PT. Ama Kodya so that its security is guaranteed and can be controlled according to company standards. The research findings also formulated a systematic design model that can be used as a guideline in developing similar digital consultation media in the future. Based on the study results, it was concluded that an AI-based chatbot with an NLP and UX approach was proven to be able to improve participant readiness in participating in international internship programs, provide a personalized and adaptive consultation experience, and can support the creation of an effective, efficient, and user-friendly consultation service program, thereby strengthening the quality of internship programs in the hospitality sector as a whole.
Pengembangan Bukit Cemara Menuju Wisata Ramah Melalui Community Based Tourism di Kabupaten Karangasem Putu Herny Susanti; Ida I Dewa Ayu Yayati Wilyadewi; Luh Nik Oktarini; Ni Luh Tia Ayu Purnami
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 12 No. 2 (2022): Volume 12 No 2 Oktober 2022
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2022.v12.i02.p10

Abstract

The Covid-19 pandemic has had an impact on the tourism industry in Indonesia and the world. After the pandemic has recovered, all sectors of the tourism industry in the world have adapted to the new normal life, including the Bukit Cemara tourist destination in Karangasem Regency. This study aims to examine the development strategy of Bukit Cemara tourism attraction in Karangasem Regency towards friendly attraction in order that the number of tourist visits can increase significantly. This study uses a qualitative research method based on literature review, observation and interviews with the support of the Interpretive Structural Modeling (ISM) analysis tool. This study concludes that tourism management in Bukit Cemara has not been maximized. Therefore, a development strategy is needed that includes the role of several elements to become friendly tourism. Among them are the needs for the role of traditional villages and local society, the maximum role of local governments, improvement of aware of tourism work, active involvement of academics related to human resource development in developing friendly tourism.
Pilgrimage and Cultural Heritage: Understanding Tourist Motivations at the Tomb and Sunan Drajat Museum at Lamongan East Java-Indonesia Nuruddin; Wirawan, Putu Eka; Susanti, Putu Herny; Nashihin; Wiarti, Luh Yusni; Abdullah, Dahlan
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 8 No. 1 (2026): Vol. 8 No. 1 (2026): February-July
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v6i2.598

Abstract

Motivation is a key factor in tourists’ decision-making, including visits to historical sites related to the development of religion. This study aims to analyze the motivation of tourists visiting historical sites such as the tombs of saints and museums preserving their legacy. A qualitative method with a thematic and interpretive approach was used. Data were collected through interviews, field observations, and literature review. The findings reveal two main motivational perspectives: religious and cultural. Religious motivation includes the pursuit of blessings, spiritual merit, and inner peace, while cultural motivation involves interest in history, architecture, and cultural heritage. This study offers both theoretical and practical contributions to the development of tourism based on local and spiritual values. Its uniqueness lies in combining religious and cultural motivations in the context of visits to the Tomb and Museum of Sunan Drajat Lamongan—a site that has received little scholarly attention. Unlike previous studies that tend to separate the two aspects, this research integrates spiritual and historical dimensions to better understand tourist behavior.
Identification of the Potential of Bali Oka Wedding Organizer as a Supporting Product for MICE Tourism in Bali Devi Triana Puspa; Susanti, Putu Herny; Firman Sinaga
International Journal of Educational Research Excellence Vol. 5 No. 2 (2026): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijere.v5i2.1841

Abstract

Bali Oka Wedding Organizer integrates traditional Balinese wedding ceremonies with modern service standards, positioning itself not only as a wedding service provider but also as a cultural attraction that contributes to incentive tourism and event tourism. The research employs a descriptive qualitative approach combined with SWOT analysis, using online questionnaires distributed to clients, vendors, internal crews, and both domestic and international tourists. Findings reveal that the main strengths of Bali Oka lie in operational stability, service digitalization, and strong support from local communities and artists. Weaknesses include limited cultural-based certification, vendor coordination issues, and inconsistent global branding. External factors present significant opportunities through destination wedding trends, government support, and multi-stakeholder collaboration, while threats arise from competition with international wedding organizers and limited digital promotion. The identification highlights Bali Oka Wedding Organizer’s strategic role as a supporting product for MICE Tourism in Bali, with recommendations to strengthen branding, enhance human resource competencies, and optimize digitalization to remain competitive in the global wedding tourism market.
Potensi Air Terjun Tukad Bangkung sebagai Daya Tarik Wisata Alam Berbasis Komponen 4A di Desa Pelaga, Kabupaten Badung Prasetya, I Made Purnawan Dharma; Susanti, Putu Herny; Wirawan, Putu Eka
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.7650

Abstract

Penelitian ini bertujuan untuk mengidentifikasi potensi pengembangan Air Terjun Tukad Bangkung sebagai daya tarik wisata alam di Desa Pelaga, Kabupaten Badung. Penelitian ini dilatarbelakangi oleh belum optimalnya pemanfaatan potensi wisata alam yang dimiliki, khususnya dari aspek pengelolaan, fasilitas, dan aksesibilitas. Pendekatan yang digunakan adalah kualitatif deskriptif dengan dukungan data kuantitatif sederhana. Pengumpulan data dilakukan melalui observasi lapangan, wawancara mendalam, dan studi dokumentasi, dengan penentuan informan menggunakan teknik purposive sampling. Analisis data dilakukan secara deskriptif dengan mengacu pada komponen pengembangan destinasi pariwisata yang meliputi atraksi, aksesibilitas, amenitas, dan kelembagaan (4A). Hasil penelitian menunjukkan bahwa Air Terjun Tukad Bangkung memiliki potensi yang dominan pada aspek atraksi, ditandai oleh keaslian lingkungan, keindahan lanskap, serta suasana yang tenang dan alami. Namun demikian, aspek aksesibilitas masih terbatas, amenitas belum memadai, dan kelembagaan pengelolaan belum terstruktur secara optimal. Berdasarkan analisis Tourism Area Life Cycle (TALC), posisi destinasi berada pada tahap involvement, yang mengindikasikan bahwa destinasi telah mulai berkembang, tetapi belum didukung oleh sistem pengelolaan dan fasilitas yang memadai. Berdasarkan hal tersebut dapat disimpulkan bahwa, Air Terjun Tukad Bangkung memiliki potensi yang signifikan untuk dikembangkan sebagai daya tarik wisata alam, namun memerlukan penguatan pada aspek aksesibilitas, amenitas, dan kelembagaan agar mampu berkembang secara berkelanjutan dan berdaya saing secara optimal di masa mendatang.
Co-Authors Abdul Rosid Abiradama Sudayasa Adam, Marcellino Dominicus Agus Deny Permana, Gede Amir, Firlie Lanovia Anak Agung Putu Agung Mediastari Arimau, Meilani Atep Jejen Bagus Rendra Maha Putera, Dewa Dahlan Abdullah Devi Triana Puspa Dewa Made Sastra Wiatmika Dewa Putu Oka Prasiasa Febianti Febianti Febianti Firman Sinaga Gde Sari Dewi Astuti, Ni Luh Gede Agus Dian Maha Yoga Gede Eka Wahyu Gusti Alit Suputra GUSTI AYU PRAMINATIH Handayani Handayani Hartono, Angelina Hartoto I Gede Agus Ari Eka Budi Pratama I Gede Agus Deny Permana I Gede Putu Kawiana I Kadek Anom Suardinatha I Komang Alit Anggara Wijaya Kusuma I Made Budiarsa I Made Darsana I Made Purnawan Dharma P I Nengah Dasi Astawa I Wayan Arik Suwitra I Wayan Budi Satriya I Wayan Sugita I.A. Indriani Ida Ayu Ketut Sri Wiratih Ida Ayu Made Sri Widiastuti Ida Ayu Putu Widani Sugianingrat Ida Ayu Wintari Dewi Ida Bagus Nyoman Mantra Ida Bagus Nyoman Weda Ida I Dewa A Yayati Wilyadewi Ida I Dewa Ayu Yayati Wilyadewi Kraugusteeliana Kraugusteeliana Luh Nik Oktarini Luh Yusni Wiarti Made Budiarsa Made Dian Putri Agustina Made Winda Mirah Ayu Putri Trarintya Nanci Yosepin Simbolon Nasfi, Nasfi Nashihin Nasution, Rahmad Kurnia Abdik Ni Kadek Dwinda Sri Rahayu Ni Luh Putu Agustiari Sisca Dewi Ni Luh Sriasih Ni Luh Tia Ayu Purnami Ni Made Ayuning Pramesti Ni Wayan Alit Erlinawati Ni Wayan Wina Premayani, Ni Wayan Wina Novrianto, Andry Nuruddin Nyoman Weda, IB Oktarini, Luh Nik Prasetya, I Made Purnawan Dharma Purnantara, I Made Hadi Putu Eka Wirawan Putu Mega Adi Adnyana, I Putu Wira Diana, IB Qifiona, Marchella Rachmad Suwardi Rahmawati Rahmawati, Rahmawati Ranteg, Noddy Rizki Amelia Rosada Yulianti Naulina Sajili, Mohamad Sari, Retno Juwita Sattar Sattar, Sattar Semara, I Made Trisna Suadnyana, I Wayan Sudarmawan, I Wayan Eka Sudayasa, Abirama Sugiharni , Gusti Ayu Dessy Suputra, Gusti Alit Susi Indriyani Wardana, Miko Andi Wayan Darma Sedana Widari, Dewa Ayu Diyah Sri Widhyadanta, I Gede Dirga Surya Arya Wijaya, Putu Yudy Yerry Herawan Yoga, I Ketut Tirta Yoraeni, Ani