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All Journal Jurnal Ekonomi dan Bisnis Jagaditha Jurnal Pariwisata Pesona Jurnal Kajian Bali MUDRA Jurnal Seni Budaya Sebatik SEIKO : Journal of Management & Business Journal of Psychology and Instructions Journal of Tourism Destination and Attraction Enrichment : Journal of Management Jurnal Sewaka Bhakti Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan International Journal of Social Science, Education, Communication and Economics Journal Of Human And Education (JAHE) Journal of Innovation Research and Knowledge Soshum: Jurnal Sosial dan Humaniora Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Jurnal Ilmiah Pariwisata dan Bisnis Jurnal Ilmiah Ilmu Terapan Universitas Jambi Media Bina Ilmiah International Journal of Economics (IJEC) International Journal of Educational Research Excellence (IJERE) International Journal of Community Service (IJCS) Journal of Artificial Intelligence and Digital Business AMMA : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan Escalate : Economics and Business Journal Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Open Access DRIVERset Jurnal Teknik Informatika dan Teknologi Informasi Pariwisata
Susanti, Putu Herny
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Designing an E-Guidebook as an Educational and Promotional Media for Kenderan Tourism Village: Integrating Natural and Cultural Tourism Potential Ni Made Ayuning Pramesti; Putu Herny Susanti; Denok Lestari
International Journal of Educational Research Excellence Vol. 5 No. 2 (2026): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijere.v5i2.1850

Abstract

This research focuses on designing an E-Guidebook as an educational and promotional digital media to optimize the potential of natural and cultural tourism in Kenderan Tourism Village which has not been maximally exposed due to limited promotional strategies, resources, and information management. This research aims to design an E-Guidebook as an educational and promotional media by listing several natural and cultural tourist attractions in Kenderan Tourism Village. This research uses a qualitative descriptive approach through observation, interviews, and documentation to design an E-Guidebook as an educational and promotional media for the tourism potential of Kenderan Village, with thematic data analysis and presentation of results in the form of descriptive narratives supported by visuals. The results of this study indicate that the design of the E-Guidebook for Kenderan Tourism Village successfully integrates the 4A dimensions as a solution to limited access to information while also functioning as a promotional and educational media based on local wisdom. The results of this study also confirm that the use of digital storytelling and the Multimedia Development Life Cycle approach is able to create interactive media that supports Community Based Tourism (CBT) and strengthens the role of the community in tourism management. The results of this study reveal that the integration of natural and cultural potential through holistic digital representation effectively increases the attractiveness of the destination, the quality of the tourist experience, and the sustainability of tourism in Kenderan Village.
Potensi Air Terjun Tukad Bangkung sebagai Daya Tarik Wisata Alam Berbasis Komponen 4A di Desa Pelaga, Kabupaten Badung Prasetya, I Made Purnawan Dharma; Susanti, Putu Herny; Wirawan, Putu Eka
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.7650

Abstract

Penelitian ini bertujuan untuk mengidentifikasi potensi pengembangan Air Terjun Tukad Bangkung sebagai daya tarik wisata alam di Desa Pelaga, Kabupaten Badung. Penelitian ini dilatarbelakangi oleh belum optimalnya pemanfaatan potensi wisata alam yang dimiliki, khususnya dari aspek pengelolaan, fasilitas, dan aksesibilitas. Pendekatan yang digunakan adalah kualitatif deskriptif dengan dukungan data kuantitatif sederhana. Pengumpulan data dilakukan melalui observasi lapangan, wawancara mendalam, dan studi dokumentasi, dengan penentuan informan menggunakan teknik purposive sampling. Analisis data dilakukan secara deskriptif dengan mengacu pada komponen pengembangan destinasi pariwisata yang meliputi atraksi, aksesibilitas, amenitas, dan kelembagaan (4A). Hasil penelitian menunjukkan bahwa Air Terjun Tukad Bangkung memiliki potensi yang dominan pada aspek atraksi, ditandai oleh keaslian lingkungan, keindahan lanskap, serta suasana yang tenang dan alami. Namun demikian, aspek aksesibilitas masih terbatas, amenitas belum memadai, dan kelembagaan pengelolaan belum terstruktur secara optimal. Berdasarkan analisis Tourism Area Life Cycle (TALC), posisi destinasi berada pada tahap involvement, yang mengindikasikan bahwa destinasi telah mulai berkembang, tetapi belum didukung oleh sistem pengelolaan dan fasilitas yang memadai. Berdasarkan hal tersebut dapat disimpulkan bahwa, Air Terjun Tukad Bangkung memiliki potensi yang signifikan untuk dikembangkan sebagai daya tarik wisata alam, namun memerlukan penguatan pada aspek aksesibilitas, amenitas, dan kelembagaan agar mampu berkembang secara berkelanjutan dan berdaya saing secara optimal di masa mendatang.
Marketing Strategy on Heritage Manuaba Royal Palace Tourist Attraction in Kenderan Tourism Village, Bali Ni Wayan Wina Premayani; Putu Yudy Wijaya; Putu Herny Susanti; Gusti Alit Suputra; Luh Nik Oktarini; Gede Agus Dian Maha Yoga
Jurnal Ekonomi dan Bisnis Jagaditha Vol. 11 No. 1 (2024): Jurnal Ekonomi dan Bisnis Jagaditha
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.11.1.2024.54-65

Abstract

The Manuaba Royal Palace is one of the heritage tourist attractions that has cultural heritage, building architecture, and artifact collections with historical value; however, to date, this tourist destination has not been optimal in presenting tourists to be able to visit this region, so a comprehensive and measurable marketing strategy is needed to accelerate its development. This study aimed to analyze marketing strategies for the heritage tourist attraction of the Manuaba Royal Palace in the Kenderan Tourism Village, Bali. A mixed method research design was used by conducting interviews with the managers of as many as 30 Manuaba Royal Palace tourist destinations who met the inclusion and exclusion criteria. The data obtained were analyzed using IFAS, EFAS, and SWOT matrices and are presented descriptively. The results show that the Manuaba Royal Palace has implemented the 7P marketing mix strategy, currently in Quadrant I (a very favorable situation because it has great opportunities to demonstrate internal strength) and S<O (the direction of Manuaba Royal Pae's policy in growth strategy conditions). The current focus and marketing strategy includes developing technology-based historical courses accompanied by the use of social media, presenting information related to intangible cultural heritage, and guiding tourists more massively by providing exclusive packages for booking heritage tourism online. In the future, it is important to maximize the marketing strategies used to increase the number of visits and to be more competitive in the tourism industry.
Pengembangan Bukit Cemara Menuju Wisata Ramah Melalui Community Based Tourism di Kabupaten Karangasem Putu Herny Susanti; Ida I Dewa Ayu Yayati Wilyadewi; Luh Nik Oktarini; Ni Luh Tia Ayu Purnami
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 12 No. 2 (2022): Volume 12 No 2 Oktober 2022
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2022.v12.i02.p10

Abstract

The Covid-19 pandemic has had an impact on the tourism industry in Indonesia and the world. After the pandemic has recovered, all sectors of the tourism industry in the world have adapted to the new normal life, including the Bukit Cemara tourist destination in Karangasem Regency. This study aims to examine the development strategy of Bukit Cemara tourism attraction in Karangasem Regency towards friendly attraction in order that the number of tourist visits can increase significantly. This study uses a qualitative research method based on literature review, observation and interviews with the support of the Interpretive Structural Modeling (ISM) analysis tool. This study concludes that tourism management in Bukit Cemara has not been maximized. Therefore, a development strategy is needed that includes the role of several elements to become friendly tourism. Among them are the needs for the role of traditional villages and local society, the maximum role of local governments, improvement of aware of tourism work, active involvement of academics related to human resource development in developing friendly tourism.
Pelatihan Soft Skill Karyawan Dalam Manajemen Bisnis Di Bali Beach Glamping I Gede Dirga Surya Arya Widhyadanta; Ni Luh Gde Sari Dewi Astuti; Putu Herny Susanti
AMMA : Jurnal Pengabdian Masyarakat Vol. 4 No. 4 : Mei (2025): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

One of the trending travel preferences among the upper-class segment, both domestic and international tourists, is glamping. Bali Beach Glamping is one such glamping destination that has been operating in Bali since 2021 and recorded a consistently high occupancy rate throughout 2023. The purpose of the training is to improve interpersonal skills, leadership, communication, and adaptability required in the working environment of Bali Beach Glamping. Through employee training, it is expected that the skills needed to carry out job responsibilities will increase, while also providing employees with the opportunity to grow both personally and professionally. As employees enhance their skills and knowledge, they will be able to deliver more valuable and productive contributions to the company. Based on the questionnaires completed by employees before and after the training, it can be concluded that employees’ understanding of soft skills and business management concepts has significantly improved. Awareness and application of these principles can help individuals and organizations achieve long-term success.
Increasing The Professionalism of Tourism Village Management in The Digitalization Era for Sustainable Tourism at Penglipuran Village Putu Herny Susanti; IB Putu Wira Diana; Gede Agus Deny Permana; IB Nyoman Weda; I Putu Mega Adi Adnyana; Abirama Sudayasa
AMMA : Jurnal Pengabdian Masyarakat Vol. 4 No. 9 : Oktober (2025): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The COVID-19 pandemic has profoundly affected the global tourism industry, including Penglipuran Village as one of Bali’s flagship destinations. This community service program aims to enhance management effectiveness, optimize local human resources, and strengthen the village’s competitiveness in the digital era. The program was implemented through workshops, interactive discussions, mentoring, and the signing of collaboration agreements (MOU, MOA, and IA). The results indicate improved community understanding of tourism digitalization, strengthened MSMEs through digital marketing based on local wisdom, and the development of a more professional homestay management system. The outputs, including copyrighted documentary videos and strategic partnerships, demonstrate the program’s sustainability. Continuous training, digital technology optimization, and culture-based branding are expected to position Penglipuran as a model for sustainable tourist villages in Indonesia.
PELATIHAN PENINGKATAN KUALITAS LAYANAN DAN KOMUNIKASI BAGI MANAJEMEN OPERASIONAL PENGELOLA DAYA TARIK WISATA JATILUWIH, TABANAN Wayan Agung Panca P; Putu Herny Susanti; I Nengah Sudipa; I Gusti Agung Ayu Widiastri
JURNAL SEWAKA BHAKTI Vol 12 No 1 (2026): Sewaka Bhakti
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/mj4kmf14

Abstract

Jatiluwih Tourism Village, a UNESCO World Cultural Heritage site in Bali, faces challenges in maintaining service quality, effective communication, and operational management amid increasing tourist arrivals. This community service program aimed to enhance the capacity of management and operational staff in delivering high-quality services, improving communicative English skills, strengthening storytelling competencies, and promoting service excellence based on Balinese cultural values and local wisdom. The program employed a participatory and collaborative approach involving needs assessment, training design, implementation through interactive workshops and role-playing activities, and evaluation. Training materials covered tourism storytelling, communicative English for hospitality, service ethics, and culturally based human resource management. Evaluation results indicated that all training aspects were rated in the “very good” category, with scores ranging from 81.1% to 90.0%. Participants demonstrated improved storytelling abilities, greater confidence in using English for tourism services, and enhanced understanding of hospitality principles rooted in local values such as Tri Hita Karana, Tat Twam Asi, and the TULUS & NAU service concept. The program contributed positively to strengthening human resource competencies and supporting sustainable tourism development in Jatiluwih Tourism Village through culturally grounded and visitor-oriented service practices.
The Roles of English in the Development of Tourism and Economy in Indonesia Ida Ayu Made Sri Widiastuti; I Nengah Dasi Astawa; Ida Bagus Nyoman Mantra; Putu Herny Susanti
Soshum: Jurnal Sosial dan Humaniora Vol. 11 No. 3 (2021): November 2021
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/soshum.v11i3.305-313

Abstract

Tourism is very necessary to continue to be developed to improve the economy in Indonesia and increase the position of the country geographically, which is very strategic for tourism and the world economy. For this reason, the ability to communicate in English is absolutely necessary, in order to compete with workers from other countries, so that they can contribute to the improvement of the national economy. The ability to communicate in English is a strategic sector in the development of highly competitive human resources in the tourism industry sector and in the global economic community. By having good English communication skills, it will be easier to grab market share in the tourism industry sector and the economic sector. The tourism sector as one of the prime industrial development is developed in order to further increase the rate of national development. For this reason, it is necessary that the government continues to increase its resilience, policies, and increase the development of tourism with a view to further developing the community's economy and increasing the ability to speak English so that human resources are able to compete in various tourism industries so that the economy will increase.
Pilgrimage and Cultural Heritage: Understanding Tourist Motivations at the Tomb and Sunan Drajat Museum at Lamongan East Java-Indonesia Nuruddin; Putu Eka Wirawan; Putu Herny Susanti; Nashihin; Luh Yusni Wiarti; Dahlan Abdullah
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 8 No. 1 (2026): February-July
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v6i2.598

Abstract

Motivation is a key factor in tourists’ decision-making, including visits to historical sites related to the development of religion. This study aims to analyze the motivation of tourists visiting historical sites such as the tombs of saints and museums preserving their legacy. A qualitative method with a thematic and interpretive approach was used. Data were collected through interviews, field observations, and literature review. The findings reveal two main motivational perspectives: religious and cultural. Religious motivation includes the pursuit of blessings, spiritual merit, and inner peace, while cultural motivation involves interest in history, architecture, and cultural heritage. This study offers both theoretical and practical contributions to the development of tourism based on local and spiritual values. Its uniqueness lies in combining religious and cultural motivations in the context of visits to the Tomb and Museum of Sunan Drajat Lamongan—a site that has received little scholarly attention. Unlike previous studies that tend to separate the two aspects, this research integrates spiritual and historical dimensions to better understand tourist behavior.
PENGELOLAAN DAYA TARIK WISATA DAN PELESTARIAN BUDAYA MASYARAKAT OSING DI DESA KEMIREN, BANYUWANGI JAWA TIMUR Putu Herny Susanti; I Gede Agus Deny Permana; Ni Made Ayuning Pramesti; I Made Purnawan Dharma P; Devi Triana Puspa; Ni Kadek Dwinda Sri Rahayu; Abiradama Sudayasa; Ida Bagus Nyoman Weda; Dewa Made Sastra Wiatmika
Journal of Innovation Research and Knowledge Vol. 5 No. 5 (2025): Oktober 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v5i5.11424

Abstract

Kemiren Village in Banyuwangi is a cultural enclave of the Osing community, rich in local traditions and identity. This research aims to analyze the dynamics of Osing cultural preservation amidst modernization and globalization, identify preservation strategies implemented by the community, and analyze the role of stakeholders in managing Kemiren Village as a cultural tourism village. Using a descriptive qualitative approach with a case study, data were collected through participatory observation, in-depth interviews, and documentation studies. SWOT analysis to formulate cultural preservation strategies. The findings indicate that Kemiren Village is in the development stage of its tourism area life cycle, with authentic Osing culture as its main attraction. Preservation strategies are collaborative and community-based, involving local communities, traditional institutions, government, academics, and the private sector. The role of traditional institution and Pokdarwis is central in the planning and implementation of cultural activities as well as in providing tourism services. Key challenges include the absence of formal regulations (Perdes), transportation accessibility, disparities in homestay quality, and the potential for cultural commercialization. Recommendations include drafting local regulations, enhancing local human resource capacity, diversifying educational tourism products, and strengthening sustainability monitoring systems. This research contributes to the study of local cultural preservation and community-based tourism destination management
Co-Authors Abdul Rosid Abiradama Sudayasa Abirama Sudayasa Adam, Marcellino Dominicus Anak Agung Putu Agung Mediastari Arimau, Meilani Atep Jejen Bagus Rendra Maha Putera, Dewa Dahlan Abdullah Dahlan Abdullah Denok Lestari Devi Triana Puspa Devi Triana Puspa Dewa Made Sastra Wiatmika Dewa Putu Oka Prasiasa Eka Sudarmawan, I Wayan Febianti Febianti Febianti Febianti Febianti Febianti Firman Sinaga Gede Agus Deny Permana Gede Agus Dian Maha Yoga Gede Agus Dian Maha Yoga Gede Eka Wahyu Gunawan Gunawan Gusti Alit Suputra Gusti Alit Suputra GUSTI AYU PRAMINATIH Handayani Handayani Hartono, Angelina Hartoto I Gede Agus Ari Eka Budi Pratama I Gede Agus Deny Permana I Gede Dirga Surya Arya Widhyadanta I Gede Putu Kawiana I Gusti Agung Ayu Widiastri I Gusti Kade Heryadi Angligan I Kadek Agus Suartana I Kadek Anom Suardinatha I Komang Alit Anggara Wijaya Kusuma I Made Budiarsa I Made Darsana I Made Purnawan Dharma P I Nengah Dasi Astawa I Nengah Sudipa I Putu Mega Adi Adnyana I Wayan Arik Suwitra I Wayan Budi Satriya I Wayan Sugita I.A. Indriani IB Nyoman Weda IB Putu Wira Diana Ida Ayu Ketut Sri Wiratih Ida Ayu Made Sri Widiastuti Ida Ayu Putu Widani Sugianingrat Ida Ayu Wintari Dewi Ida Bagus Nyoman Mantra Ida Bagus Nyoman Weda Ida I Dewa A Yayati Wilyadewi Ida I Dewa Ayu Yayati Wilyadewi Ida I Dewa Ayu Yayati Wilyadewi Kraugusteeliana Kraugusteeliana Lanovia Amir, Firlie Luh Nik Oktarini Luh Nik Oktarini Luh Nik Oktarini Luh Yusni Wiarti Luh Yusni Wiarti Made Budiarsa Made Dian Putri Agustina Made Winda Maria Sri Utami Mirah Ayu Putri Trarintya Nanci Yosepin Simbolon Nasfi, Nasfi Nashihin Nashihin Nasution, Rahmad Kurnia Abdik Ni Kadek Dwinda Sri Rahayu Ni Luh Gde Sari Dewi Astuti Ni Luh Putu Agustiari Sisca Dewi Ni Luh Putu Intan Nirmalasari Ni Luh Sriasih Ni Luh Tia Ayu Purnami Ni Luh Tia Ayu Purnami Ni Made Ayuning Pramesti Ni Made Ayuning Pramesti Ni Putu Dhyanantari Putri Ni Putu Kris Pradnya Swari Ni Wayan Alit Erlinawati Ni Wayan Wina Premayani Ni Wayan Wina Premayani, Ni Wayan Wina Novrianto, Andry Nuruddin Nuruddin Nuruddin Nurwijayanti Oktarini, Luh Nik Prasetya, I Made Purnawan Dharma Purnantara, I Made Hadi Putu Eka Wirawan Putu Eka Wirawan Putu Yudy Wijaya Qifiona, Marchella Rachmad Suwardi Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati, Rahmawati Ranteg, Noddy Rizki Amelia Rosada Yulianti Naulina Sajili, Mohamad Sari, Retno Juwita Sattar Sattar, Sattar Semara, I Made Trisna Suadnyana, I Wayan Sugiharni, Gusti Ayu Dessy Sugita, I Wayan Suputra, Gusti Alit Susi Indriyani Wardana, Miko Andi Wayan Agung Panca P Wayan Darma Sedana Widari, Dewa Ayu Diyah Sri Wijaya, Putu Yudy Yerry Herawan Yoga, I Ketut Tirta Yoraeni, Ani