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All Journal Jurnal Pariwisata Pesona Jurnal Kajian Bali MUDRA Jurnal Seni Budaya Sebatik SEIKO : Journal of Management & Business Journal of Tourism Destination and Attraction Enrichment : Journal of Management Jurnal Sewaka Bhakti Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan International Journal of Social Science, Education, Communication and Economics Journal Of Human And Education (JAHE) Journal of Innovation Research and Knowledge Soshum: Jurnal Sosial dan Humaniora Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Jurnal Ilmiah Pariwisata dan Bisnis Media Bina Ilmiah International Journal of Educational Research Excellence (IJERE) International Journal of Community Service (IJCS) Journal of Artificial Intelligence and Digital Business AMMA : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan Escalate : Economics and Business Journal Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Open Access DRIVERset Jurnal Teknik Informatika dan Teknologi Informasi
Susanti, Putu Herny
Institut Pariwisata Dan Bisnis Internasional
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Identification of the Potential of Bali Oka Wedding Organizer as a Supporting Product for MICE Tourism in Bali Devi Triana Puspa; Susanti, Putu Herny; Firman Sinaga
International Journal of Educational Research Excellence Vol. 5 No. 2 (2026): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijere.v5i2.1841

Abstract

Bali Oka Wedding Organizer integrates traditional Balinese wedding ceremonies with modern service standards, positioning itself not only as a wedding service provider but also as a cultural attraction that contributes to incentive tourism and event tourism. The research employs a descriptive qualitative approach combined with SWOT analysis, using online questionnaires distributed to clients, vendors, internal crews, and both domestic and international tourists. Findings reveal that the main strengths of Bali Oka lie in operational stability, service digitalization, and strong support from local communities and artists. Weaknesses include limited cultural-based certification, vendor coordination issues, and inconsistent global branding. External factors present significant opportunities through destination wedding trends, government support, and multi-stakeholder collaboration, while threats arise from competition with international wedding organizers and limited digital promotion. The identification highlights Bali Oka Wedding Organizer’s strategic role as a supporting product for MICE Tourism in Bali, with recommendations to strengthen branding, enhance human resource competencies, and optimize digitalization to remain competitive in the global wedding tourism market.
Potensi Air Terjun Tukad Bangkung sebagai Daya Tarik Wisata Alam Berbasis Komponen 4A di Desa Pelaga, Kabupaten Badung Prasetya, I Made Purnawan Dharma; Susanti, Putu Herny; Wirawan, Putu Eka
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.7650

Abstract

Penelitian ini bertujuan untuk mengidentifikasi potensi pengembangan Air Terjun Tukad Bangkung sebagai daya tarik wisata alam di Desa Pelaga, Kabupaten Badung. Penelitian ini dilatarbelakangi oleh belum optimalnya pemanfaatan potensi wisata alam yang dimiliki, khususnya dari aspek pengelolaan, fasilitas, dan aksesibilitas. Pendekatan yang digunakan adalah kualitatif deskriptif dengan dukungan data kuantitatif sederhana. Pengumpulan data dilakukan melalui observasi lapangan, wawancara mendalam, dan studi dokumentasi, dengan penentuan informan menggunakan teknik purposive sampling. Analisis data dilakukan secara deskriptif dengan mengacu pada komponen pengembangan destinasi pariwisata yang meliputi atraksi, aksesibilitas, amenitas, dan kelembagaan (4A). Hasil penelitian menunjukkan bahwa Air Terjun Tukad Bangkung memiliki potensi yang dominan pada aspek atraksi, ditandai oleh keaslian lingkungan, keindahan lanskap, serta suasana yang tenang dan alami. Namun demikian, aspek aksesibilitas masih terbatas, amenitas belum memadai, dan kelembagaan pengelolaan belum terstruktur secara optimal. Berdasarkan analisis Tourism Area Life Cycle (TALC), posisi destinasi berada pada tahap involvement, yang mengindikasikan bahwa destinasi telah mulai berkembang, tetapi belum didukung oleh sistem pengelolaan dan fasilitas yang memadai. Berdasarkan hal tersebut dapat disimpulkan bahwa, Air Terjun Tukad Bangkung memiliki potensi yang signifikan untuk dikembangkan sebagai daya tarik wisata alam, namun memerlukan penguatan pada aspek aksesibilitas, amenitas, dan kelembagaan agar mampu berkembang secara berkelanjutan dan berdaya saing secara optimal di masa mendatang.
Pengembangan Bukit Cemara Menuju Wisata Ramah Melalui Community Based Tourism di Kabupaten Karangasem Putu Herny Susanti; Ida I Dewa Ayu Yayati Wilyadewi; Luh Nik Oktarini; Ni Luh Tia Ayu Purnami
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 12 No. 2 (2022): Volume 12 No 2 Oktober 2022
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2022.v12.i02.p10

Abstract

The Covid-19 pandemic has had an impact on the tourism industry in Indonesia and the world. After the pandemic has recovered, all sectors of the tourism industry in the world have adapted to the new normal life, including the Bukit Cemara tourist destination in Karangasem Regency. This study aims to examine the development strategy of Bukit Cemara tourism attraction in Karangasem Regency towards friendly attraction in order that the number of tourist visits can increase significantly. This study uses a qualitative research method based on literature review, observation and interviews with the support of the Interpretive Structural Modeling (ISM) analysis tool. This study concludes that tourism management in Bukit Cemara has not been maximized. Therefore, a development strategy is needed that includes the role of several elements to become friendly tourism. Among them are the needs for the role of traditional villages and local society, the maximum role of local governments, improvement of aware of tourism work, active involvement of academics related to human resource development in developing friendly tourism.
Pengembangan Bukit Cemara Menuju Wisata Ramah Melalui Community Based Tourism di Kabupaten Karangasem Putu Herny Susanti; Ida I Dewa Ayu Yayati Wilyadewi; Luh Nik Oktarini; Ni Luh Tia Ayu Purnami
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 12 No. 2 (2022): Volume 12 No 2 Oktober 2022
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2022.v12.i02.p10

Abstract

The Covid-19 pandemic has had an impact on the tourism industry in Indonesia and the world. After the pandemic has recovered, all sectors of the tourism industry in the world have adapted to the new normal life, including the Bukit Cemara tourist destination in Karangasem Regency. This study aims to examine the development strategy of Bukit Cemara tourism attraction in Karangasem Regency towards friendly attraction in order that the number of tourist visits can increase significantly. This study uses a qualitative research method based on literature review, observation and interviews with the support of the Interpretive Structural Modeling (ISM) analysis tool. This study concludes that tourism management in Bukit Cemara has not been maximized. Therefore, a development strategy is needed that includes the role of several elements to become friendly tourism. Among them are the needs for the role of traditional villages and local society, the maximum role of local governments, improvement of aware of tourism work, active involvement of academics related to human resource development in developing friendly tourism.
Increasing The Professionalism of Tourism Village Management in The Digitalization Era for Sustainable Tourism at Penglipuran Village Putu Herny Susanti; IB Putu Wira Diana; Gede Agus Deny Permana; IB Nyoman Weda; I Putu Mega Adi Adnyana; Abirama Sudayasa
AMMA : Jurnal Pengabdian Masyarakat Vol. 4 No. 9 : Oktober (2025): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The COVID-19 pandemic has profoundly affected the global tourism industry, including Penglipuran Village as one of Bali’s flagship destinations. This community service program aims to enhance management effectiveness, optimize local human resources, and strengthen the village’s competitiveness in the digital era. The program was implemented through workshops, interactive discussions, mentoring, and the signing of collaboration agreements (MOU, MOA, and IA). The results indicate improved community understanding of tourism digitalization, strengthened MSMEs through digital marketing based on local wisdom, and the development of a more professional homestay management system. The outputs, including copyrighted documentary videos and strategic partnerships, demonstrate the program’s sustainability. Continuous training, digital technology optimization, and culture-based branding are expected to position Penglipuran as a model for sustainable tourist villages in Indonesia.
Co-Authors Abdul Rosid Abiradama Sudayasa Abirama Sudayasa Adam, Marcellino Dominicus Amir, Firlie Lanovia Anak Agung Putu Agung Mediastari Arimau, Meilani Atep Jejen Bagus Rendra Maha Putera, Dewa Dahlan Abdullah Devi Triana Puspa Dewa Made Sastra Wiatmika Dewa Putu Oka Prasiasa Febianti Febianti Febianti Firman Sinaga Gede Agus Deny Permana Gede Agus Dian Maha Yoga Gede Eka Wahyu Gunawan Gunawan Gusti Alit Suputra GUSTI AYU PRAMINATIH Handayani Handayani Hartono, Angelina Hartoto I Gede Agus Ari Eka Budi Pratama I Gede Agus Deny Permana I Gede Putu Kawiana I Kadek Anom Suardinatha I Komang Alit Anggara Wijaya Kusuma I Made Budiarsa I Made Darsana I Made Purnawan Dharma P I Nengah Dasi Astawa I Putu Mega Adi Adnyana I Wayan Arik Suwitra I Wayan Budi Satriya I Wayan Sugita I.A. Indriani IB Nyoman Weda IB Putu Wira Diana Ida Ayu Ketut Sri Wiratih Ida Ayu Made Sri Widiastuti Ida Ayu Putu Widani Sugianingrat Ida Ayu Wintari Dewi Ida Bagus Nyoman Mantra Ida Bagus Nyoman Weda Ida I Dewa A Yayati Wilyadewi Ida I Dewa Ayu Yayati Wilyadewi Kraugusteeliana Kraugusteeliana Luh Nik Oktarini Luh Yusni Wiarti Made Budiarsa Made Dian Putri Agustina Made Winda Mirah Ayu Putri Trarintya Nanci Yosepin Simbolon Nasfi, Nasfi Nashihin Nasution, Rahmad Kurnia Abdik Ni Kadek Dwinda Sri Rahayu Ni Luh Putu Agustiari Sisca Dewi Ni Luh Sriasih Ni Luh Tia Ayu Purnami Ni Made Ayuning Pramesti Ni Wayan Alit Erlinawati Ni Wayan Wina Premayani, Ni Wayan Wina Novrianto, Andry Nuruddin Nurwijayanti Oktarini, Luh Nik Prasetya, I Made Purnawan Dharma Purnantara, I Made Hadi Putu Eka Wirawan Qifiona, Marchella Rachmad Suwardi Rahmawati Rahmawati, Rahmawati Ranteg, Noddy Rizki Amelia Rosada Yulianti Naulina Sajili, Mohamad Sari, Retno Juwita Sattar Sattar, Sattar Semara, I Made Trisna Suadnyana, I Wayan Sudarmawan, I Wayan Eka Sugiharni , Gusti Ayu Dessy Suputra, Gusti Alit Susi Indriyani Wardana, Miko Andi Wayan Darma Sedana Widari, Dewa Ayu Diyah Sri Wijaya, Putu Yudy Yerry Herawan Yoga, I Ketut Tirta Yoraeni, Ani