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All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal Pendidikan Humaniora Psikopedagogia Indonesian Journal of Curriculum and Educational Technology Studies Innovative Journal of Curriculum and Educational Technology Jurnal Mirai Management Jurnal Studi Manajemen dan Bisnis DWIJA CENDEKIA: Jurnal Riset Pedagogik Jurnal Ilmiah Manajemen "E M O R" Indonesian Journal of Primary Education JURNAL PAUD AGAPEDIA JURTEKSI EDUKATIF : JURNAL ILMU PENDIDIKAN COLLASE (Creative of Learning Students Elementary Education) JURNAL PEMASARAN KOMPETITIF Jurnal Teknologi Informasi dan Pendidikan Jurnal Informatika dan Rekayasa Elektronik Jurnal Industri Kreatif dan Kewirausahaan Indonesian Journal of Innovation Studies Jurnal Minfo Polgan (JMP) Indonesian Journal of Digital Business CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Transformasi: Journal of Economics and Business Management Eduvest - Journal of Universal Studies Madani: Multidisciplinary Scientific Journal Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan DIGIBE: Digital Business and Entrepreneurship Journal Jurnal Pengabdian Nasional (JPN) Indonesia kawanad Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital Jurnal Transformasi Bisnis Digital Indonesian Journal of Primary Education Ulil Albab
Adi Prehanto
Universitas Pendidikan Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Neuroscience Physics Public Health Social Sciences Other

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Analisis Pemahaman Quality Assurance pada Mahasiswa Bisnis Digital Universitas Pendidikan Indonesia Gieldy Akhyat Affandi Utama; Adam Hermawan; Adi Prehanto
Jurnal Kewirausahaan Cerdas dan Digital Vol. 1 No. 6 (2024): Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v1i4.312

Abstract

Digital Business students at Universitas Pendidikan Indonesia Tasikmalaya Campus recognize the importance of Quality Assurance (QA), but many do not fully grasp the concept. This study aims to describe and evaluate students’ understanding of QA, with the goal of bridging the gap between awareness and application in the field of Digital Business. The research method used is descriptive quantitative, employing a Probability Sampling technique with a Proportionate Stratified Random Sampling approach. Results indicate that students generally have a good understanding of QA, especially in grasping basic concepts and the significance of QA for product quality. However, some dimensions of QA remain less understood, particularly regarding practical application in the industry. The depth of understanding varies; most students have a sufficient basic grasp, but only a few can relate QA concepts to real-world case studies. Based on these findings, the Digital Business Study Program is advised to integrate practical elements into the QA curriculum, such as QA simulations, industry case studies, and collaborative projects with companies. This is expected to enhance students’ understanding and bridge the gap between QA theory and practice. Future research could test the effectiveness of various QA teaching approaches and compare understanding across different study programs.   duk
Evaluasi dan Rekomendasi Konten Instagram Sebagai Alat Pemasaran UMKM Kripjungan Soni Santana; Adi Prehanto; Rangga Gelar Guntara
Jurnal Transformasi Bisnis Digital Vol. 1 No. 5 (2024): September : Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v1i5.319

Abstract

Kripjungan MSMEs faces challenges in effectively utilizing Instagram as a digital marketing tool, with content that is often irrelevant, unappealing, and inconsistent with the brand identity, leading to reduced engagement and limited business growth potential. This study aims to evaluate and provide recommendations to improve the quality of Kripjungan's Instagram content using the eight pillars of content marketing from Kingsnorth. The evaluation results indicate that the content frequently does not align with audience interests, lacks variety, and is insufficiently informative or engaging to enhance user engagement or be widely shared. The recommendations include aligning content with audience preferences, enhancing credibility through more comprehensive information, employing varied visuals, and maintaining consistency with the brand identity to strengthen relationships with the audience and support the growth of Kripjungan's business.
Usability Analysis of Aruna Heroes Enterprise Resource Planning Apps Using Heuristic Evaluation and System Usability Scale Method (A Case Study at PT Aruna Jaya Nuswantara) Sitepu, Kris Adam Gunanta; Herdiana, Oding; Prehanto, Adi
Indonesian Journal of Digital Business Vol 4, No 2 (2024): Indonesian Journal of Digital Business
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/ijdb.v4i2.59595

Abstract

This study aims to evaluate the usability level of Aruna Heroes developed by PT Aruna Jaya Nuswantara. Usability is a crucial factor in assessing the success of a product in meeting user needs. Using the Heuristic Evaluation method based on the System Usability Scale, this research identifies usability issues and barriers in Aruna Heroes and provides recommendations for improvement. The research methodology used is a mixed-methods approach with a sequential explanatory design. The study combines quantitative data through the use of the SUS and qualitative data through descriptive variable analysis and interviews with Aruna Heroes users. The analysis is conducted by applying heuristic evaluation principles to the Aruna Heroes and measuring the usability level using the SUS. The research findings indicate that Aruna Heroes has achieved a good level of usability and successfully meets 9 out of 10 indicators from the Heuristic Evaluation variables. However, in the context of usability and heuristic evaluation, Aruna Heroes still has room for improvement, particularly in the areas of Help Users Recognize, Diagnose, and Recover From Errors, Error Prevention, and Help and Documentation.
Parental Bonding And Individual Self-Development: Enhancing The Concept Of Family Education Prehanto, Adi; Ali, Mohammad; Hernawan, Asep Herry
Psikopedagogia Vol. 12 No. 2: December 2023
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/psikopedagogia.v12i2.26299

Abstract

In the current era, education remains an integral part of life, crucial for enhancing human resources. Schools are traditionally seen as central to developing children's competencies.  However, this study seeks to examine the role of family as a provider of comprehensive and holistic education, specifically in the context of orphanages. The study aimed to explore the impact of family education on the moral and character development of orphans. A mixed-method design,  particularly a sequential explanatory design, was employed in this research. The study involved 34 respondents, including children from orphanages and orphanage caregivers, selected through purposive sampling.  Data collection included a literature review of relevant journals and parental bonding questionnaires.  The analysis utilized a mixed method approach, with qualitative analysis conducted first, followed by quantitative analysis. The results indicated that family education, especially parental bonding, significantly influences the improvement of children's moral and character development.  The study implies that family education extends beyond assisting children at home and enrolling them in higher education; it also encompasses advising, building trust, and serving as positive role models.
ANALISIS MODEL PENERIMAAN TEKNOLOGI METAVERSE SEBAGAI MEDIA PEMASARAN INDUSTRI OTOMOTIF Heryadi, Herdi; Maesaroh, Syti Sarah; Prehanto, Adi
Jurnal Informatika dan Rekayasa Elektronik Vol. 7 No. 2 (2024): JIRE NOPEMBER 2024
Publisher : LPPM STMIK Lombok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36595/jire.v7i2.1264

Abstract

Penelitian ini bertujuan untuk menganalisis model penerimaan teknologi metaverse sebagai media pemasaran dalam industri otomotif, dengan fokus khusus pada produk Honda di platform Metanesia. Latar belakang penelitian ini adalah penurunan penggunaan fitur Honda Metaworld pada Metanesia, yang menunjukkan adanya masalah dalam penerimaan teknologi ini oleh pengguna. Untuk itu, penelitian ini mengevaluasi pengaruh inovasi teknologi, persepsi kegunaan, dan persepsi kemudahan penggunaan terhadap niat pengguna untuk menerima teknologi metaverse. Data diperoleh melalui survei yang melibatkan 125 responden dan dianalisis menggunakan metode Structural Equation Model (SEM) dengan pendekatan Smart-PLS. Hasil penelitian menunjukkan bahwa inovasi teknologi tidak memiliki pengaruh signifikan terhadap niat pengguna untuk menerima teknologi metaverse, sementara persepsi kegunaan dan persepsi kemudahan penggunaan memiliki pengaruh signifikan terhadap niat penerimaan teknologi ini. Model yang digunakan memiliki relevansi prediktif yang baik dengan nilai Predictive Relevance (Q²) sebesar 0.740 atau 74%. Temuan ini menekankan pentingnya fokus pada peningkatan aspek kegunaan dan kemudahan penggunaan untuk meningkatkan penerimaan teknologi metaverse sebagai media pemasaran dalam industri otomotif.
PENGARUH EMBEDDED INSURANCE PADA LAYANAN PROTEKSI PRODUK SHOPEE DALAM MEMEDIASI E-SERVICE QUALITY TERHADAP KEPERCAYAAN KONSUMEN Lanina Astrid Chrysant Vrij; Adam Hermawan; Adi Prehanto
Digital Business and Entrepreneurship Journal Vol. 3 No. 1 (2025): Digital Business and Entrepreneurship Journal
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS KUNINGAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/digibe.v3i1.43

Abstract

Berbelanja online melalui e-commerce telah menjadi bagian dari kebiasaan masyarakat Indonesia sehari-hari. Banyaknya kemudahan yang dirasakan menjadi alasan masyarakat gemar berbelanja online. Namun, banyaknya kemudahan yang dirasakan itu tidak menutup adanya risiko-risiko yang dapat menganggu pengalaman belanja dan menimbulkan kekecewaan. Kekecewaan konsumen terhadap e-service quality yang diberikan bisa berdampak buruk terhadap kepercayaan konsumen pada e-commerce tersebut. Oleh karena itu, diperlukan upaya penanggunlangan risiko dengan memberikan jaminan berupa asuransi bagi konsumen e-commerce melalui teknologi embedded insurance. Penelitian ini dilakukan untuk mengetahui pengaruh embedded insurance pada layanan proteksi produk shopee dalam memediasi e-service quality terhadap kepercayaan konsumen. Pendekatan dalam penelitian ini menggunakan kuantitatif kausal dengan metode survey. Dengan sampel yang merupakan pengguna aktif Shopee di Kota Bandung, Bekasi, Bogor, Depok, dan Tasikmalaya usia 17 – 39 tahun yang pernah menggunakan layanan Proteksi Produk di Shopee minimal satu kali. Data yang terkumpul selanjutnya diolah menggunakan pendekatan PLS-SEM melalui aplikasi SmartPLS 3.2.9. Hasil dari penelitian ini yaitu pertama e-service quality berpengaruh secara signifikan terhadap embedded insurance. Kedua e-service quality tidak berpengaruh secara signifikan terhadap kepercayaan konsumen, Ketiga, terdapat pengaruh signifikan dari e-service quality,terhadap kepercayaan konsumen,melalui embedded insurance. Oleh karena itu, embedded insurance berhasil menjadi variabel mediasi dalam pengaruh e-service quality terhadap kepercayaan konsumen. Kata kunci: e-service quality; embedded insurance; kepercayaan konsumen.   Abstract Shopping online through e-commerce has become an integral part of the daily habits of Indonesian society. The convenience it offers is a key reason why people enjoy online shopping. However, these conveniences do not eliminate the risks that can disrupt the shopping experience and lead to disappointment. Consumers' dissatisfaction with the e-service quality provided can negatively impact their trust in the e-commerce platform. Therefore, risk mitigation efforts are needed by providing guarantees in the form of insurance for e-commerce consumers through embedded insurance technology. This study aims to analyze the influence of Embedded Insurance on Shopee's Product Protection Services in mediating E-Service Quality and Consumer Trust. The research employs a causal quantitative approach with a survey method. The sample consists of active Shopee users aged 17–39 years in Bandung, Bekasi, Bogor, Depok, and Tasikmalaya who have used Shopee’s Product Protection service at least once. The collected data were processed using the PLS-SEM approach with the SmartPLS 3.2.9 application.The findings of this study are as follows: first, e-service quality significantly influences embedded insurance. Second, e-service quality does not significantly influence consumer trust. Third, there is a significant influence of e-service quality on consumer trust through embedded insurance. Therefore, embedded insurance successfully acts as a mediating variable in the relationship between e-service quality and consumer trust.  Keywords: e-service quality; embedded insurance; consumer trust
Analysis of Curriculum Implementation In Elementary School Adi Prehanto; Asep Nuyadin
Indonesian Journal of Primary Education Vol 6, No 2 (2022): Indonesian Journal of Primary Education: December 2022
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/ijpe.v6i2.55358

Abstract

Curriculum is a set of systems consisting of planning, process or implementation, and evaluation dimensions. Awareness of the importance of the curriculum as an integral part of education requires education stakeholders, especially teachers, to always innovate and develop good learning. Curriculum issues are closely related to how the process or implementation of the curriculum is carried out in educational units. This research raises the topic of the quality of curriculum implementation in elementary schools. The purpose of this study is to analyze the implementation of the curriculum in elementary schools. This research applied descriptive quantitative. The data collection technique used a questionnaire, which was distributed to elementary school teachers in Indonesia. The number of samples in this study were 290 respondents carried out randomly. Respondents consisted of elementary school teachers from low to high levels throughout Indonesia. The results of this study are that the average implementation of the curriculum that is carried out is still not maximally carried out, both in planning, process and evaluation. This research has implications for fulfilling the quality of curriculum implementation which must be carried out optimally, so that the expected educational goals or curriculum can be achieved. The results of this study are that the average implementation of the curriculum that is carried out is still not maximally carried out, both in planning, process and evaluation. 
Interactive-Animative Learning Videos as an Instructional Medium for Social Studies Learning for Elementary School During the Covid 19 Pandemic Adi Prehanto; Nuraly Masum Aprily; Anggit Merliana; Manjilati Nurhazah
Indonesian Journal of Primary Education Vol 5, No 1 (2021): Indonesian Journal of Primary Education: June 2021
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/ijpe.v5i1.33696

Abstract

The pandemic of Covid 19 requires teachers to guide their students through distance or online learning. Effective learning should always be explored so that students' learning outcomes does not decrease during this pandemic. It is certainly not easy to carry out effective and fun learning for students. Teachers keep always try the latest ideas every single time. Interactive video is one of the most appropriate strategies to solve learning problems in the classroom. This study aims to find out: 1) the percentage of students who responds positively to animative-interactive learning videos; 2) the percentage of students who does not respond to animative-interactive learning videos; 3) the percentage of students who responds negatively to interactive learning videos. This data was gained from 104 students of elementary school throughout in District of Tasikmalaya and Majalengka who learned Social Studies. Overall results analyzed through percentage form based on the students' response qualifications. The study was conducted by three observers who researched in different primary schools. Through this research, it was obtained that the use of Animative-interactive learning videos was effectively implemented as a learning strategy during this pandemic covid 19. The use of this media was also appropriate to be applied in the subjects of primary school of class of VI, because it was able to increase interest and explore the creativity of students. Through suitable analysis of the characteristics of learners, this type of media would be a reference for teachers to the implementation of learning that should use learning media that was fun and liked by students.
PENERAPAN PEMASARAN DIGITAL PADA USAHA MIKRO KECIL DI KOTA TASIKMALAYA Usulu, Reyhan Qatrunada; Adisubagja, Balebat Dwi; Febrianti, Dhea; Azhar, Azizah; Prehanto, Adi; Nuryadin, Asep
Jurnal Industri Kreatif dan Kewirausahaan Vol 6 No 1 (2023): Jurnal Industri Kreatif dan Kewirausahaan JUNE 2023
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/kewirausahaan.v6i1.1241

Abstract

Literasi digital yang semakin berkembang melalui teknologi informasi dapat memudahkan dan memfasilitasi para UMK dalam melatih skill pada usahanya. Hal tersebut memberikan dampak positif pada perubahan UMK di Tasikmalaya. Kota Tasikmalaya merupakan kota industri kreatif yang telah berkembang melalui teknologi digital. Teknologi digital yang memiliki banyak jenis penerapan pada kota industri dapat memperkuat persaingan pada tiap usaha. Salah satu penerapan yang sering digunakan oleh kota industri kreatif adalah strategi pemasaran digital. Strategi ini mampu mengubah gaya hidup para usaha di Tasikmalaya. Penelitian ini dilakukan untuk mengetahui seberapa banyak UMK  yang telah menerapkan pemasaran digital dan  mengetahui seberapa pengaruh kemudahan teknologi dalam pengembangan usaha. Metode pada penelitian ini menggunakan metode pendekatan kualitatif. Data yang diperoleh, kemudian dianalisis dan ditafsirkan dalam bentuk penjelasan hasil dan pembahasan yang didapatkan. Populasi yang didapatkan berdomisili di Kota Tasikmalaya dengan jumlah sampel sebanyak 4 responden. Berdasarkan hasil wawancara yang dilakukan, para UMK merasakan dampak positif seperti pengurangan biaya dan meluasnya jangkauan konsumen dari penggunaan pemasaran digital pada usaha, namun masih banyak juga yang belum memanfaatkan media sosial tersebut secara maksimal dikarenakan kekurangan SDM yang mengurusi sosial media dan kurangnya ilmu yang dimiliki.
PERSEPSI PELAKU USAHA FASHION DI KOTA TASIKMALAYA TERHADAP PENERAPAN AFILIASI MARKETING Arafah, Namira; Pratama, Donny Karunia; Wahyudi, Rizka; Utami, Mutiara Putri; Prehanto, Adi; Purwaamijaya, Btari Mariska
Jurnal Industri Kreatif dan Kewirausahaan Vol 6 No 1 (2023): Jurnal Industri Kreatif dan Kewirausahaan JUNE 2023
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/kewirausahaan.v6i1.1269

Abstract

Persepsi pelaku usaha terhadap penerapan afiliasi marketing menjadi hal yang penting. Salah satu strategi digital marketing yang banyak digunakan adalah afiliasi marketing. Afiliasi marketing terdapat beberapa pihak yang terlibat beserta perannya masing-masing, diantaranya adalah pelaku usaha sebagai affiliater, konten kreator sebagai marketer, dan konsumen yang membeli produk melalui afiliasi marketing. Tujuan penelitian ini yaitu untuk menganalisis korelasi pihak-pihak yang terlibat dalam afiliasi marketing yang mana dari korelasi tersebut akan diketahui dampak apa yang didapatkan oleh para pelaku usaha yang menerapkan afiliasi marketing dan bagaimana persepsi mereka. Metode penelitian yang digunakan yaitu metode kualitatif dengan pendekatan studi kasus. Teknik pengumpulan data yang digunakan yaitu wawancara kepada pengguna afiliasi marketing khususnya industri fashion di Kota Tasikmalaya dan juga studi literatur untuk melengkapi informasi yang dibutuhkan. Hasil penelitian ini didapatkan hasil bahwa minat beli Gen Z akan meningkat apabila pelaku usaha menggunakan lebih dari 1 konten kreator untuk menjalankan afiliasi marketing disertai dengan review dan konten viral di dalamnya. Diharapkan penelitian ini bisa lebih meyakinkan pelaku usaha untuk menggunakan program afiliasi marketing agar minat beli suatu produk dapat meningkat pada pelaku usaha dengan target pasar Generasi Z.
Co-Authors Abdillah, Sulthan Dzaki Adam Hermawan Adam Hermawan Adisubagja, Balebat Dwi Ahmad Gunawan, Syahrul Akmal Ramadhan Putra Setiawan Ali Akbar Alkatili Ali Akbar Alkatili Alifia Fatimatun Nazya Alifia Fatimatun Nazya Ana Ratnasari Anggit Merliana Anisa Sekar Ningrum Aprily, Nuraly Masum Ar-Ridlo, Muhammad Dzikri Arafah, Namira Arya Budi Saputra Arya Budi Saputra Asep Herry Hernawan Asep Nuryadin Asep Nuyadin Assalam, Muhammad Nabil Aulia Zahra Aulia Zahra Azhar, Azizah Azizah Azhar Azizah Azhar Balebat Dwi Adisubagja Btari Mariska Purwaamijaya Conquero, Hilzi Maulana Devina Fauziyah Dhea Febrianti Dindin Abdul Muiz Lidinillah Djogi Banyu Adem Donny Karunia Pratama Fauziyah, Devina Febrianti, Dhea Fiqriansyah, Yogi Ilham Gieldy Akhyat Affandi Utama Guntara, Rangga Gelar Gupi Rohman Nurmansyah Hakim, Muhamad Akil Haryono Haryono Henri Yawan Herdiana, Oding Heryadi, Herdi I Wayan Putra Aditya Iftia Nur Azizah Indra Satria Nugraha Kova, Stella Lanina Astrid Chrysant Vrij Maesaroh, Syti Sarah Maharani, Melani Defina Manjilati Nurhazah Mohammad Ali Muhammad Dito Marcelino Muhammad Dzikri Ar Ridlo Muhammad Fadli Al-Multazim Muhammad Naufal Nurfirmansyah Muhammad Rizky Ginanjar Mutia, Marsya Mutiara Putri Utami Namira Arafah Nandang Rusmana Nazya, Alifia Fatimatun Ni Made Ayu Natih Widhiarini Nizza Nadya Rachmani Noor Kholis Budiman Nugraha, Muhammad Rizki Nugroho, Firna Shizuka Nuraly Masum Aprily Octapiana Aulia Oktapiana Aula Pratama, Donny Karunia Purwaamijaya, Btari Mariska Ramadansyah, Erif Ramadhani, Raja Almas Ramasiah, Suci rangga gelar Rangga Gelar Guntara Rasyid Nata Mulyana Reyhan Arya Nugraha Reyhan Arya Nugraha Reyhan Qatrunada Usulu Rizka Wahyudi Rustiawati, Elis Ruth, Joy Noeliona Salamah, Risa Ardila Sitepu, Kris Adam Gunanta Soni Santana Sri Ariyani Desmawati Stella Kova Suci Ramasiah Syifa Azkia Purwanti Syifa Nurul Aulia Taofik Hidayat Taofik Hidayat, Taofik Tri Joko Raharjo Usulu, Reyhan Qatrunada Utami, Mutiara Putri Wahyudi, Rizka Wulansari Wulansari Wulansari Wulansari Yani, Ni Wayan Mega Sari Apri Yasin, Muhammad Yahya yogi prasetyo