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All Journal Jurnal Penelitian Politik Verity: Jurnal Ilmiah Hubungan Internasional (International Relations Journal) Syntax Literate: Jurnal Ilmiah Indonesia Jurnal SOLMA Mandala: Jurnal Ilmu Hubungan Internasional Ganaya: Jurnal Ilmu Sosial dan Humaniora Administratio : Jurnal Ilmiah Administrasi Publik dan Pembangunan PRoMEDIA Journal of Humanities and Social Studies Jurnal Politik dan Pemerintahan Daerah Syntax Idea Majalah Ilmiah Warta Dharmawangsa Jurnal Politikom Indonesiana Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik BERNAS: Jurnal Pengabdian Kepada Masyarakat Abdi Kami : Jurnal Pengabdian Kepada Masyarakat El-Wasathiya: Jurnal Studi Agama Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) jurnal syntax admiration Jurnal Scientia Jurnal Kewarganegaraan Jurnal Politica Dinamika Masalah Politik Dalam Negeri dan Hubungan Internasional Metta : Jurnal Ilmu Multidisiplin GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan ARRUS Journal of Social Sciences and Humanities Action Research Literate (ARL) Jurnal Pertahanan dan Bela Negara Jurnal Kolaboratif Sains Arus Jurnal Sosial dan Humaniora Jurnal Anifa Studi Gender dan Anak Jurnal Ilmu Komunikasi Journal of Social And Economics Research Journal of Governance and Administrative Reform Journal of Law, Poliitic and Humanities Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Madani: Multidisciplinary Scientific Journal PARAPOLITIKA: Journal Of Politics and Democracy Studies Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Journal of Social Contemplativa Triwikrama: Jurnal Ilmu Sosial Bharasumba Jurnal Multidispliner Amandemen: Jurnal Ilmu Pertahanan, Politik dan Hukum Indonesia Society journal of social and economic research Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran JHSS (Journal of Humanities and Social Studies) ABDI KAMI: Jurnal Pengabdian Kepada Masyarakat Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora
Muhammad Prakoso Aji
Universitas Pembangunan Nasional Veteran Jakarta
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The Use of Instagram Social Media as a Political Communication Tool for the Bogor Regency Regional Government in 2022-2023 Suandi, Azril Shiva Miraj; Muhammad Prakoso Aji
Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran Volume 11, Issue 2, 2024
Publisher : Pendidikan Administrasi Perkantoran, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71309/administrare.v11i2.5333

Abstract

Communication cannot be separated from human life. Technological developments in the world of communication mean that humans must follow. Social media is a way to convey political messages and get feedback from communications. Political participation is a continuation of political communication used on social media. This research aims to determine the use of social media Instagram as a political communication tool by the Bogor Regency Government in 2022-2023. The research method used is qualitative with a case study method. Data collection was carried out through interviews with the Head of the Public Communications Team of the Bogor Regency Communication and Information Service directly. The results of this research found that social media, especially Instagram, was used as a means for branding regional heads and their supporting instruments. The use of Instagram social media is used as a means to convey political messages such as the regional head's vision and mission, the regional head's agenda as well as promoting MSMEs and regional tourism potential. Evaluations are carried out by the Communication and Information Service periodically based on issues circulating in the community.
Strategi Komunikasi Politik Rano Karno: Pemanfaatan Citra 'Si Doel' Dalam Pilgub DKI Jakarta Tahun 2024: Rano Karno's Political Communication Strategy: Leveraging the Image of 'Si Doel' in the 2024 Jakarta Gubernatorial Election Adinda Sekar Kinanthi; Ameilya Az-Zahra; Fayza Arzmy Niafaran; Muhammad Putra Tyanto; Muhammad Prakoso Aji
Jurnal Kolaboratif Sains Vol. 8 No. 10: Oktober 2025
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v8i10.8777

Abstract

Penelitian ini menganalisis strategi komunikasi politik Rano Karno dalam Pemilihan Gubernur DKI Jakarta 2024 melalui pemanfaatan citra budaya populer “Si Doel Anak Betawi” sebagai modal politik. Fenomena ini memanfaatkan simbol budaya lokal sebagai modal politik untuk membangun kedekatan emosional dengan masyarakat di tengah kontestasi politik modern yang semakin mengandalkan media digital. Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif untuk menggambarkan secara sistematis strategi komunikasi politik yang diterapkan. Penelitian menggunakan teori pemasaran politik Bruce I. Newman dengan fokus pada konsep exchange process dan kerangka 4P (Product, Push Marketing, Pull Marketing, dan Polling) yang menjelaskan hubungan timbal balik antara kandidat sebagai penyedia jasa politik dan pemilih sebagai konsumen. Hasil penelitian menunjukkan bahwa citra “Si Doel” berhasil berfungsi sebagai produk politik yang kuat serta memperkuat identitas Rano Karno sebagai sosok merakyat, sederhana, dan dekat dengan masyarakat Betawi serta kelas menengah ke bawah. Optimalisasi media massa dan media sosial, khususnya Instagram berhasil memperluas jangkauan komunikasi hingga ke generasi muda. Kesimpulannya, keberhasilan Rano Karno menegaskan pentingnya integrasi simbol budaya lokal, strategi pemasaran politik, dan komunikasi yang adaptif untuk membangun citra politik yang kuat sekaligus inklusif dalam konteks demokrasi modern.
Pramono Anung's Digital Campaign Strategy in the Era of Cyberpolitics: Analysis of TikTok Utilization in the 2024 Jakarta Regional Elections Rahma Nanda Azizah; Al Ziden Farel Jabriel, Alief; Pratiwi, Amalia; Marsya Luthfia, Haifa; Prakoso Aji, Muhammad
ARRUS Journal of Social Sciences and Humanities Vol. 5 No. 5 (2025)
Publisher : PT ARRUS Intelektual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/soshum4357

Abstract

The phenomenon of cyber politics highlights the increasing role of social media as a contemporary political arena. The Jakarta 2024 regional election demonstrates how candidates employ digital platforms, particularly TikTok, to shape political images and attract public support. This study focuses on the digital campaign strategy of Pramono Anung, who utilized TikTok as his main instrument in building leadership image and consolidating political support. This research applies a quantitative approach using content analysis and critical discourse analysis of Tiktok campaign materials during the Jakarta 2024 election. The findings are expected to explain how Tiktok contributed to Pramono Anung’s victory within the framework of cyberpolitics, as well as enrich the literature on digital political communication strategies in Indonesia. Keywords: cyberpolitics, digital campaign, Tiktok, Pramono Anung, Jakarta 2024 election
BUREAUCRATIC ANALYSIS OF INDONESIA’S MINISTRY OF DEFENCE: ADVANCING NATIONAL DEFENSE DIPLOMACY THROUGH THE 2024 INDONESIA-AUSTRALIA DEFENCE COOPERATION AGREEMENT (DCA) Haura, Shafa; Angelica Maria D. C; Jamalia Sumala; Salma Indri Yulianti; Muhammad Prakoso Aji
Mandala: Jurnal Ilmu Hubungan Internasional Vol 8 No 1 (2025): Mandala: Jurnal Hubungan Internasional
Publisher : Fakultas Ilmu Sosial Ilmu Politik, Universitas Pembangunan Nasional "Veteran" Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/mjihi.v8i1.10844

Abstract

This study analyzes the bureaucratic system of Indonesia’s Ministry of Defence in implementing the 2024 Indonesia-Australia Defence Cooperation Agreement (DCA). Literature review and interviews identified key challenges cross-national coordination complexity, legal/linguistic differences, and shared funding mechanisms. Ditkersinhan’s America-Pacific Subdirectorate served as the primary coordinator. Collaboration with Indonesia’s Foreign Ministry and the Australian Defence Attaché ensured administrative-operational alignment. Kemhan’s bureaucratic system proved effective, supported by hierarchical simplification and digitalization enhancing responsiveness. Tangible DCA outcomes included joint exercises and military education exchanges. The study concludes that bureaucratic efficiency through collaborative governance and procedural reform is critical for successful defense diplomacy, enabling systemic adaptation and strengthened regional stability.
Winning Strategy For Prosperous Justice Party (Pks) Candidate Abdul Aziz Pks Candidate In The 2024 Legislative Election : Case Study Of Abdul Aziz Electoral District 10 Dki Jakarta Moerdijanto, Muhammad Athallah; Aji , Muhammad Prakoso
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 9 No. 1 (2025): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i1.60

Abstract

The 2024 legislative election in Jakarta is an important moment in the dynamics of Indonesian politics, especially for the Prosperous Justice Party (PKS) which won a significant victory. This study aims to analyze the winning strategy of Abdul Aziz, the PKS legislative candidate in the 10th DKI Jakarta Electoral District (Dapil), as well as the factors that contributed to its success.. Using a descriptive qualitative approach, this study examines the effectiveness of political and marketing strategies applied, including community-based approaches, the use of social media, and political communication strategies. The results showed that the strategy carried out by Abdul Aziz focused on the utilization of a loyal mass base, campaigns based on social welfare issues, as well as direct involvement in social and religious activities. In addition, digital communication strategies through social media and the involvement of local leaders also play an important role in improving its electability. This research provides insight into the dynamics of political campaign strategies in the digital age as well as their implications for voter trends in metropolitan areas. The PKS as a moderate Islam-based party also has challenges in extending support beyond its loyal voters. Therefore, the campaign strategy applied is not only based on religious issues, but also emphasizes concrete programs that are relevant to urban problems such as education, health, and infrastructure, which of course is in line with the theory used in this study, namely the theory of political strategy by Peter Schroder, which specifically discusses 3 types of political strategies.
Peran Instagram dalam Strategi Komunikasi Politik Okta Kumala Dewi pada Pemilu 2024 Aulia Husnafa Navila; Annasya Regina Sitio; Sarah Diba; Yudha; Muhammad Prakoso Aji
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Vol 8 No 3 (2025): Global Komunika Vol. 8 No. 3 2025
Publisher : FISIP UPNVJ

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze Okta Kumala Dewi's political communication strategy in the 2024 elections through Instagram. The theoretical framework used includes political communication, political communication strategy, and agenda setting, with qualitative methods based on content analysis and interviews. The results of the study show that Okta Kumala Dewi successfully combined formal and personal images in digital content, including posts about political activities, interactions with the community, and humanistic aspects of her daily life. Interaction data shows that humanistic content received more positive responses than formal political posts, emphasizing the importance of emotional closeness with young voters. This communication strategy aligns with the concept of participatory communication, which emphasizes direct public involvement. In conclusion, Instagram is an effective strategic space for building a political image, strengthening agenda setting, and creating emotional connections with the public. These findings underscore the role of social media as a contemporary political arena in Indonesia.
Politik, Publik Figur, dan Generasi Muda: Analisis Strategi Komunikasi Politik Verrell Bramasta Sebagai Representasi Anak Muda dalam Pemilu 2024 Azhar, Chantika Felicia; Adrian, Muhammad Farel; Apriliana, Nurul Alifah Putri; Mimirawati, Sekar; Aji, Muhammad Prakoso
Metta : Jurnal Ilmu Multidisiplin Vol. 5 No. 4 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/metta.v5i4.4956

Abstract

This study analyzes Verrell Bramasta's political communication strategy in the 2024 elections as a representative of the younger generation through a descriptive qualitative approach with a focus on digital communication patterns on TikTok and Instagram. The results show that Verrell Bramasta utilizes personal narratives, symbolic visuals, and an emotional style combined with agenda setting and Push, Pull, Pass Marketing strategies to build an image of a young politician relevant to Generation Z and millennials. This strategy shows a shift from an elite political communication model to a more personal and emotional form based on social media. However, the effectiveness of this strategy is still limited by the lack of political substance and two-way interaction. Academically, this study contributes to the understanding of the transformation of public figures' digital political communication and its implications for the patterns of political engagement of the younger generation in Indonesia.
Sosialisasi Politik Siber untuk Memperkuat Ketahanan Nasional dalam Menghadapi Tantangan Global Aji, M. Prakoso; Subakdi
Jurnal SOLMA Vol. 12 No. 1 (2023)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v12i1.11576

Abstract

Background: This community service activity (PKM) was held to provide socialization of the situation experienced by the community regarding cyber politics to strengthen national resilience in facing global challenges. This PKM activity aims to make residents understand the increasing prevalence of political activities in cyberspace today. With the improvement of the pandemic situation, this socialization activity is carried out in the form of face-to-face or offline. Method: PKM partner is RT. 008, RW. 06 TNI AL Complex, Pondok Labu, Cilandak, South Jakarta. The number of participants was about 20 people. This socialization provides socialization in the form of cyber politics that has a role in strengthening national resilience in facing increasingly widespread global challenges. The material explained is about understanding cyber politics and what policies have been carried out by the government to increase citizens' awareness regarding the importance of having attention to politics to how the public can further raise awareness of the political field, which is currently strongly influenced by technological developments to strengthen national resilience. Results: Increase the erstanding the surrounding community about cyber politics and its relation to national resilience in facing global challenges. Conclusion: In general, it can be concluded that this cyber political socialization activity provides understanding for citizens' need to understand the political dynamics in cyberspace.
Penguatan Literasi Politik bagi Santri melalui Pengembangan Pengetahuan dan Keterampilan Digital di Pesantren Musyidul Falah 2 Purwakarta Rahmawati, Restu; Azmy, Ana Sabhana; Aji, M. Prakoso; Wulandari, Lia; Nayiroh, Luluatu
Jurnal SOLMA Vol. 14 No. 3 (2025)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v14i3.20973

Abstract

Background: Kegiatan pengabdian masyarakat ini dilakukan karena terdapat permasalahan yang dihadapi mitra yakni rendahnya literasi politik bagi para Santri Pondok Pesantren Mursyidul Falah 2 Purwakarta sehingga kondisi ini rentan terhadap informasi yang tidak akurat atau bias di media digital, yang dapat memengaruhi pemahaman mereka terhadap proses politik dan keputusan pemilihan. Metode: Mitra kegiatan ini adalah Pondok Pesantren Mursyidul Falah 2 Purwakarta. Peserta kegiatan berjumlah 40 orang santri dan kegiatan ini menggunakan pendekatan penelitian kualitatif dengan pendekatan studi kasus. Pelaksanaan penelitian dilakukan dengan beberapa cara seperti studi dokumentasi, melakukan pre-test pada siswa. Pre-test berisi pertanyaan dalam bentuk pilihan ganda kemudian dilanjutkan dengan sosialisasi dan diskusi mengenai hak pilih bagi pemilih pemula. Di akhir tahapan, peneliti melakukan post-test yang berisi pertanyaan dalam bentuk pilihan ganda.  Hasil: Sebelum siswa mengikuti sosialisasi literasi politik dan pengembangan keterampilan digital, banyak siswa yang menjawab tidak mengetahui/memahami dan kurang mengetahui/memahami tentang hoaks, literasi politik, dan situs yang digunakan untuk mengecek berita hoaks. Namun, setelah dilakukan sosialisasi dan pelatihan terkait literasi digital serta penggunaan platform cek fakta, terjadi pergeseran signifikan pada hasil post-test, di mana mayoritas santri beralih ke kategori “mengetahui” dan “sangat mengetahui” serta menunjukkan perubahan perilaku lebih kritis dalam menyikapi informasi politik. Kesimpulan: Kegiatan ini telah memberikan manfaat yang baik sebagai bentuk sosialisasi dan pelatihan literasi digital bagi generasi muda.
Analisis Implementasi Birokrasi Ideal Weber Pada Biro Sekretariat Pimpinan Sekretariat Jenderal Dewan Perwakilan Daerah Isvandanu Wicaksono; Muhammad Prakoso Aji
Administratio Vol 16 No 1 (2025): Administratio: Jurnal Ilmiah Administrasi Publik dan Pembangunan
Publisher : Jurusan Ilmu Administrasi Publik, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/administratio.v16i1.483

Abstract

This study analyzes the implementation of Max Weber's ideal bureaucracy in the Bureau of Headship within the Secretariat General of the Regional Representative Council (DPD) of the Republic of Indonesia. Weber defines ideal bureaucracy as an organizational system governed by five core principles: legal-rational authority, hierarchical structure, technical competence, impersonality, and a merit-based career system. This research adopts a qualitative approach, utilizing literature review, direct qualitative observation, and in-depth interviews with three informants: two civil servants from the DPD Secretariat (one an IPDN graduate, the other a non-IPDN official), and a governance scholar. The findings reveal that efficiency and rationality are generally well-applied through structured task distribution and formal procedures. However, patron-client relationships among IPDN alumni pose challenges to impersonality and meritocracy. To enhance the validity of the findings, data triangulation was conducted through cross-verification of interviews, field observations, and official bureaucratic documents. Strengthening reform through transparent recruitment, performance-based promotion, and institutional oversight is essential. With these measures, the Bureau of Headship has the potential to become a model of effective, accountable, and professional governance within Indonesia’s public sector.
Co-Authors Achmad Hafidz Aden, Nida Salma Adinda Sekar Kinanthi Adrian, Muhammad Farel Ahmad, Fauzan Ramdani Ahmad, Fauzan Ramdhani Ahren Jasmine Azzahra Al Ziden Farel Jabriel, Alief Aliah, Shilmi Ainun Alifah Jasmine Kallista Remanu Alita Aura Zahir Alma Dheafany Ameilya Az-Zahra Ana Sabhana Azmy Ananda Dewi Angelica Maria D. C Anggi Alvionita Anindya Naylal Husna Annasya Regina Sitio Annisaa Dwi Astrid Apriliana, Nurul Alifah Putri Arief Fadillah Ramadhan Aryo Ronggur Samudra Atala Atala, Atala Aulia Husnafa Navila Ayunda, Najla Dara Azahra Nabila Azhar, Chantika Felicia Azi, Rifqi Bayu Balqis, Arale Bella Ola Shakira Calista Mutiara Uma Cendana Anabel Cokro, Mahdavikia Cudu, Cipta Damai Arya Danis Tri Saputra Della Agustia Disy, Canda Desita, Maria Mariska Dewi, Tias Rahma Dewinta Oktavia Dinda Rizka Maulany Kurnia EKA RAHAYU Fajri, Nadhira Nurul Fandan Prima Jaya Zai Fayza Arzmy Niafaran Feby Mawarda Fikri, Haykal Gledysta Nauli Aquinas Situmorang Gumilar Rusliwa Somantri Hafiz, Zufar Handoko, Dewa Nugraha Harywibowo, Ryan Haura, Shafa Hermina Simanihuruk Ichwanusafa, Rifki Indrawan, Jerry Indrawan, Jerry Isvandanu Wicaksono Jamalia Sumala Jerry Indrawan Jerry Indrawan Jerry Indrawan Jerry Indrawan Jerry Indrawan Jerry Indrawan, Jerry Jihan Hasnah Hamidah Jihan Nur Alifah Khalif, Syahdan Raga Khansa Nabilla Lutfiyah Khilda Fatmawati Kusumah, Fitrya Anugrah Mansur Juned Marsha Nabilla Marsya Luthfia, Haifa Mimirawati, Sekar Misbah, Revalyza Revalyza Moerdijanto, Muhammad Athallah Mohammad Rafatta Umar Muhammad Putra Tyanto Muhammad Sulthan Fatih Muhammad Syaroni Rofii Nabilah Nameera Ruzdy Najwa Adhwa Ramadhani Nasywa Nurul Aini Naura Rania Bari Nayiroh, Luluatu Nayla Febrina Nikolas Silitonga Novandra, Ardhiata Yasser Nurcahyani, Nabila Putri Nurfathiya Efsya Nurholizah, Titi Nurulita, Safrida Oktavia Anggi Ramadhani Pramessella, Mega Arinda Pramesyanti, Chifra Zeila Pratiwi, Amalia Prayitno, Khalil Albany Priageng, Silvana Putri Purwanto, Calista Sahlah Putrawan Yuliandri Putri Salsadila Putri, Almirah Ghaisani Putri, Dhiyah Akmala Rachmawaty, Artika Ridha Radifa, Hana Ragilia Dwi Pradita Rahma Nanda Azizah Rahma Syakira Ayu Rahma Titania Rahmadiany, Adisti Ramadhani, Najwa Adhwa Restu Rahmawati, Restu Rika Sartika Rizky Firmansyah Robbani, Ahmad Yasin Rochmani, Syifa Annisa Sabrina Shafa Qonita Salma Indri Yulianti Salsabila, Andzi Salwa Salsabila, Neisya Salwa Adina Zafira Sarah Diba Sembiring, Salsabilla Zahwa Silvana Putri Priageng Sinaga , Rebecca Chrisnata Siregar, Gabriella Dofani Natalia Sofia Syahrani Suandi, Azril Shiva Miraj Subakdi Subakdi Subakdi, Subakdi Sunarto, Efrida Primani Suprayitno, Dede Syahwa Fitria Kurniawan Talitha, Dhanyra Nayla Vionita Shakila Maharani viqri, Achmad Aidil Wicaksono, Ibrahim Reyhan Widodo, Aulia Rasel Wulandari, Lia Yahya, Afvel Kurnia Yudha Yulia Putri Zahra Hanifah Salma Zahwa, Kayla Aqila Zitha Yolanda Raya Zusrieka, Marsya