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Dewi Kurniawati
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Journal : Social Science Studies

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The Influence Of Persuasive Communication Competence And Librarian Performance On User Satisfaction At The Universitas Sumatera Utara Library Ginting, Sinta Azhary; Dewi Kurniawati; Syafruddin Pohan
Social Science Studies Vol. 4 No. 4 (2024): Issue: July
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/sss44.10522024

Abstract

Research Aims: This study aims to measure the influence of Persuasive Communication Competence on User Satisfaction at the Universitas Sumatera Utara Library, to measure the influence of Librarian Performance on User Satisfaction at the Universitas Sumatera Utara Library, Design/methodology/approach: This research employs a quantitative correlational method to understand the relationships between the variables. The Elaboration Likelihood Model (ELM) communication theory by Robert Cialdini is used in this study. The population for this study includes all individuals who have visited the Universitas Sumatera Utara Library. The sampling technique used is Accidental Sampling. The instrument used is a digital questionnaire distributed via Google Forms to 392 respondents. Research Findings: The results indicate that significant positive influence of both persuasive communication competence and librarian performance on user satisfaction at the Universitas Sumatera Utara Library. Persuasive communication and librarian performance can explain 58.4% of the influence on customer satisfaction, which according to the Guilford scale falls into the moderate/medium category and has a fairly high influence. The remaining 41.6% is influenced by other unmeasured variables such as physical facilities, collection availability, service systems, information technology, and human resources Theoretical Contribution/Originality: The results of this research can be used as a basis for further research on a larger scale or in a different context such as research in more general libraries. In addition, the researcher recommends that future researchers can carry out further research by conducting a more detailed investigation into the persuasive communication competencies of librarians and their role. Diverse approaches can provide a more comprehensive understanding of how librarians' persuasive communication competencies and performance influence library use.
Co-Authors Abda Abda Abdul Qadar Punagi Afrizal Fadrurahman Priyanto Ahmad Zakariyah Alfi Anjani, Dana Alyah Irvie Aranda Amalina, Febriani Ambrosius Purba Ameilia Damayanti Amirul Umam Andika Rahman Anissa Maulinda Putri Arisona Ahmad Asep Saepurokhman Basis G Andamari Cahyaning Nur Karimah Carles Ginting Datik Lestari Desinta Rahayu Ningtyas Dyah Kusuma Wardhani Erni Kurniawati falikhatun falikhatun Farizka Humolungo Fatma Merve Prayogo Febiola Aditya Yusuf Febriani Amalina Fenny Kurniasih Fika Afkarina Fitri Damayanti Frederik George Kuhuwael Fredy Eka Ardhi P Fredy Eka Ardhi Pratama Ginting, Sinta Azhary Gita Aprilia Timang Hardisem Syabrus Hasanul Misbah Hendra Harahap Humaizi INDRAWATI " Indrayani, Septina Intan Azzahro Laelatul Ngazizah Lia Chairina, Raden Roro Mahesa Rama Triwijaya Mazdalifah Mazdalifah Mera Kartika Delimayanti Mira Munira Misiyem Muhammad Arief Rachman Muhammad Fadli Muhammad Suwignyo Prayogo Muhammad Suwignyo Prayogo Nadhila Arufah Chafshah Nadira Nuazizah Sofyan Najwa Dinar Nur Dzakiyah Nalawati, Rizki Elisa Nanda Bilqist Amelia Naning Retnowati Novriani, Rini Nur Siti Fatimah Nurbani Oktanita Opi Andriani Pasaribu, T B Reinhard Rahmanita Ginting Ratih Puspitorini Y. A. Rima Ivana Rinda Nurul Karimah, Rinda Nurul Riskarini, Dian Rizqha Syaffira Saidul Alam Sarah Bonova Bere Sinaga Shafira Triana putri Sigmaidah Rohman Sinta Azhary Ginting Siska Damaiyanti Sri Suci Surayawati Sumarno Sumarno Suseno Hendratmoko Syafruddin Pohan Taufik Akbar Tia Ichwani Tia Safitri Ummi Nabila Vector Anggit Pratomo Waheda Syifaurrahmah Wahyu Pratama