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All Journal Journal Of Vocational Health Studies Sains Manajemen:Jurnal Manajemen UNSERA J-EBIS (Jurnal Ekonomi dan Bisnis Islam) al-Afkar, Journal For Islamic Studies Ta'dibuna: Jurnal Pendidikan Islam Pena Justisia: Media Komunikasi dan Kajian Hukum JURNAL SeMaRaK Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Al-Awqaf: Jurnal Wakaf dan Ekonomi Islam Tafkir: Interdisciplinary Journal of Islamic Education Ekosiana : Jurnal Ekonomi Syariah Informatics and Computer Engineering Journal Journal of Accounting and Digital Finance Journal of Management and Digital Business Jurnal Penjaminan Mutu IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa Jurnal Penelitian Jurnal Cendekia : Media Komunikasi Penelitian dan Pengembangan Pendidikan Islam Warta LPM el hisbah: Journal of Islamic Economic Law BERBAKTI: Jurnal Pengabdian Kepada Masyarakat RESLAJ: Religion Education Social Laa Roiba Journal Serat Acitya Ziswaf Asfa Journal Jurnal Sains Materi Indonesia Karya Nyata: Jurnal Pengabdian Kepada Masyarakat International Journal of Islamic Business and Economics (IJIBEC) Advance Sustainable Science, Engineering and Technology (ASSET) Dinamis: Jurnal Pengabdian Kepada Masyarakat Taawun: Jurnal Pengabdian kepada Masyarakat
Saifudin
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Social Sciences Other

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Journal : Journal of Management and Digital Business

 1 
Factors that shape Muslim consumers' purchase decisions on Pattaya Corner Products, Salatiga City Saifudin; Kesuma , Murtadho
Journal of Management and Digital Business Vol. 1 No. 3 (2021): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (312.51 KB) | DOI: 10.53088/jmdb.v1i3.258

Abstract

This study aims to determine the reasons behind the fluctuating sales of Pattaya Corner products using price, product quality, and promotion variables to influence purchasing decisions. Primary data was used in this study and distributed through an online questionnaire. The population in this study is people who live in Salatiga, while for the sample itself, namely consumers from Pattaya Corner, Salatiga city, as many as 106 samples. Random sampling does sampling. A quantitative approach is used in this study with validity test, reliability test, T-test and F test. The study results using SPSS version 23 show that the variables of price, product quality, and promotion both have a positive and significant effect on purchasing decisions. The price variable has an impact of 52%. For the product quality variable, it has an effect of 46%. The promotion variable has an impact of 54% and is the most dominant in making purchasing decisions.
Co-Authors Abdul Wahid Jamin Abdurrohman Kasdi Achmad Saifulloh Fatah Adi Sunardi AGUS Ahmad Munif Ahmad Nouvel - AMIK BSI Purwokerto Ahmad Nouvel - AMIK BSI Purwokerto Ahmad Nurrohim Akhmad Nurasikin Alya Afi Malika Putri Andrey Nino Kurniawan, Andrey Nino Andri Nirwana AN Anindito, Dhimas Cahyo Apriani, Ayu Aprih Santoso Ardiani Ika Sulistyawati Arfiah Adawiyah Arfika Nur Aini Dalila Arifuddin, Qadriani Armas Fahmi Rizal Asarif Atika Indah Rahadyanti Prasetya Ayu Indah Lestari Bagiyo Condro Purnomo Budi Waluyo Budi Waluyo Darmini Deni Sunaryo, Deni Devi DYAH KUSUMAWATI Fariza Mukholifah Fathudin Fatimah Ferzi, M. Alta Tetra Fia Muna Ayu Anjana Fuadi fuadi, faiq Fungky Dyan Pertiwi Habibi Hartiningsih, Sepia Hendro Yunianto Ilham Habibi, Ilham Irawan Isabella, Amelia Jajang Akhamd Nasrullah Juariah Kesuma , Murtadho Khairul Fauzi Khasanah, Fitrohtul Kristiandi, Kiki Kurniasari, Megawati Kusumastuti Kusumawardani, Sagita Lailatul Mukaromah Lathifatul Azizah M. Choiroel Anwar M. Hamid Rohman M. Roikhan Ali Anwar Ma'rufi, Anwar Mentari Merdekawati, Dewi Mogi, Gabriela Mohammad Habibi Muamaroh Muamaroh MUHAJIR Muhammad Imam Tauhid Muhammad Rizal I Muhdar Mujazin Muji Setiyo Muji Setiyo Musabikha Muthoifin Nikitasari, Arini Nisa’, Khorun Noto Widodo Nurhafisa, Eysi Nurhidayat Nurhidayat Nuria Siswi Enggarani Nuzul Imam Fadlilah Paiman Paiman Paiman Paiman Pebrianti, Nurzalina Penti Susan Prasetya, Atika Indah Rahadyanti Pratiwi, Dian Kus Prifiharni Prima Selvia Megawati Priyotomo Purwantini, Sri Rahayu, Dwi Putri Rahmah, Regita Nur Fajar Regita Nur Fajar Rahmah REZA FAHLEVI Ria Hoiriyah Said Ria Puspita Riastuti Ridwan Rifqi Nugroho Rizki Amalia Rusdjijati, Retno Sadzali, Ahmad Saifudin Saifudin Salianda Sami Siti Afifah Siti Fatimah Sudiyono Sunanto Sunanto Sunanto Sunanto Suroto Munahar Susi Tri Isnoviasih Syufaat Titik Sadarwati Titis Setyabudi Utami, Ghifari Wulandari Widiyanto, Hari Widowati, Sri Yuni Yeni Merinatul hasanah Yeti Dahliana Yoebrilinti, Anggit Yun Arifatul Fatimah Zaim, Muchammad