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Awanis Linati Haziroh
Management Department, Faculty Of Economics And Business, Universitas Dian Nuswantoro, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Public Health Social Sciences Other

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Journal : Jurnal Pengabdian UNDIKMA

 1 
Conservation as Foundation, Destination as the Future: Transforming Mangrove Ecotourism in Tapak Semarang through Community Empowerment and Innovation Haziroh, Awanis Linati; Prawitasari, Dian; Putra, Febrianur Ibnu Fitroh Sukono; Ulfa, Adilla Kustya; Maharani, Qonita; Aisy, Nadira Rohadatul; Vizano, Nico Alexander
Jurnal Pengabdian UNDIKMA Vol. 7 No. 2 (2026): May
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v7i2.19601

Abstract

This community service program aims to transform a mangrove conservation area into an attractive and sustainable ecotourism destination through a community empowerment approach. The main partner of this program is the Tourism Awareness Group (POKDARWIS) of Tapak Village, Semarang City, which serves as a key actor in the management, development, and promotion of community-based mangrove ecotourism. The implementation methods consisted of field observations, focus group discussions (FGDs), training and counseling sessions, mentoring and hands-on practice, as well as evaluation and reflection. The assistance focused on developing structured ecotourism packages, strengthening digital marketing strategies, and improving service quality through the development of Standard Operating Procedures (SOPs). Data were analyzed using descriptive and comparative approaches to assess changes before and after program implementation. The results indicate increased community knowledge and skills in managing and promoting mangrove ecotourism, the establishment of structured tourism packages, the creation of digital promotional content, and the initial implementation of tourism service SOPs. The program significantly enhanced the readiness of local managers to receive visitors and created opportunities to improve the economic prospects of the local community. Therefore, this initiative contributes to the development of a community-based mangrove ecotourism model that emphasizes environmental conservation and local economic empowerment.
Co-Authors Adilla Kustya Ulfa Aditya Aditya AGUS PRAYITNO Aisy, Nadira Rohadatul Alicasari, Shalom Olivia Amanda Dyla Pramadanti Anak Agung Istri Sri Wiadnyani Aqmala, E. Diana Ariati Anomsari Ariati Anomsari Aries Setiawan Aripin, M Arsanda, Tiara Daffa Artha Febriana Aytekin Demircioglu Buana, Bintang Angkasa Cahyani, Ardhia Pramesty Regita Civi Erikawati Damar, Haunan Diana Aqmala Diana Aqmala Diana Aqmala Fatmawati, Elia Resha Febrianur Ibnu Fitroh Sukono Putra Firnanda, Muhammad Alul Fitri, Anisa Aulia Hadi, Saiful Nur Handy Nur Cahya Hanifah, Ulfiyah Herry Subagyo Hertiana Ikasari Hidayat, Rafli Wahyu Juliana, Laras Kanaya, Fadia Zulfa Kusni Ingsih Kusuma, Pradana Jati Lestari, Selvia Puji Maharani, Dian Ayu Maharani, Intan Putri Dwi Maharani, Nabila Shafiya Maharani, Qonita Mahmud Mahmud Mahmud Mahmud Mahmud Mahmud Martha Christi Masitha Fahmi Wardhani Mila Sartika, Mila Mochammad Eric Suryakencana Wibowo Monix Alfionita Lestari Muhammad Helga Rizkiawan Mujib, Miftachul Mulyono, Fauzi Nabilla, Habibah Yuhrotun Nico Alexander Vizano Nur Amalina Oktavia, Vicky Oktaviyanto, Salsabila Ayu Perdana, Tito Aditya Permatasari, Viona Aldina Piji Pakarti Pitaloka, Rindu Intan Pramadanti, Amanda Dyla Prastiwi, Stefani Firahani Prawitasari, Dian Puji Purwatiningsih, Aris Purusa, Nanda Adhi Raden Ayu Aminah Rizkia Puspita Sari Ratna Wardani Rina Wulandari Ririt Iriani Sri Setiawati Risanda Alirastra Budiantoro Rizki Putri, Raden Ayu Aminah Rosmiyati, Sinta Roymon Panjaitan Saman, Maulidina Baety Nafiah Samasta, Almira Santi Samasta4, Almira Santi Sari, Raden Ayu Aminah Rizkia Puspita Sasti Ayu Anggraeni Satria Afif Naufal Pramudya Setyoningrum, Oetari Sidauruk, Intan Yohana Sih Darmi Astuti Sisca Dian Rahmawati Suhita W. Setyahuni Suhita Whini Setyahuni Suryakencana Wibowo, Mochammad Eric Syamsul Arifin Tri Esti Rahayuningtyas Trianovita, Helena Ade Ulya, Zahrotul Wardani, Nizia Kusuma Wibowo, Mochammad Eric Suryakencana Wijanarko, Danang Yanuar Ferdiansyah Yohan Wismantoro Yudistira Marcelino Pasha Yulianto, Ahmad Rudi