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All Journal Jurnal Media Wahana Ekonomika Jurnal Manajemen Dayasaing Jurnal Mirai Management Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal EMT KITA Jurnal Organisasi Dan Manajemen Alignment: Journal of Administration and Educational Management OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Arthavidya Jurnal Ilmiah Ekonomi JMD: Jurnal Riset Manajemen & Bisnis Dewantara Jurnal Manajerial Jurnal Review Pendidikan dan Pengajaran (JRPP) Journal of Economics, Business, and Government Challenges Jurnal Abdi Insani Jurnal Ilmiah Manajemen Kesatuan Abdimasku : Jurnal Pengabdian Masyarakat Journal of Management and Bussines (JOMB) Journal of Management - Small and Medium Enterprises (SME's) Jurnal Orientasi Bisnis dan Entrepreneurship Economics and Digital Business Review Bisnis Net : Jurnal Ekonomi dan Bisnis Asian Management and Business Review Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Economic Reviews Journal Dinamika Industrial Research Workshop and National Seminar Prosiding Seminar Nasional Akuntansi dan Manajemen (SENAMA) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Innovative: Journal Of Social Science Research Indo-Fintech Intellectuals: Journal of Economics and Business Ardhi: Jurnal Pengabdian dalam Negri Jurnal Padamu Negeri Green Economics: International Journal of Islamic and Economic Education Jurnal Manajemen Maranatha
Awanis Linati Haziroh
Management Department, Faculty Of Economics And Business, Universitas Dian Nuswantoro, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Nursing Public Health Social Sciences Other

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Journal : Dinamika

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PERAN BRAND IMAGE, KUALITAS PRODUK, HARGA DAN GAYA HIDUP GENERASI Z TERHADAP KEPUTUSAN PEMBELIAN IPHONE: (Studi Pada Mahasiswa Universitas Dian Nuswantoro Pengguna Iphone) Wijanarko, Danang; Mahmud, Mahmud; Haziroh, Awanis Linati; Fatmawati, Elia Resha
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/pbq53q10

Abstract

This study examines the impact of brand image, product quality, price, and lifestyle on iPhone purchasing decisions among Generation Z, specifically Dian Nuswantoro University students. Using a quantitative approach with an questionnaire survey distributed to 133 students, the data were analyzed through Partial Least Square (PLS). The results revealed that brand image, product quality, price, and lifestyle positive and significantly influence iPhone purchasing decisions. A strong brand image boosts buying interest, product quality builds confidence, price aligns with perceived benefits, and lifestyle affects preferences based on social status. The findings suggest that Apple should focus on brand image, product quality, and pricing strategies tailored to young consumers.
Co-Authors Adilla Kustya Ulfa Aditya Aditya AGUS PRAYITNO Alicasari, Shalom Olivia Amanda Dyla Pramadanti Anak Agung Istri Sri Wiadnyani Aqmala, E. Diana Ariati Anomsari Ariati Anomsari Aripin, M Arsanda, Tiara Daffa Artha Febriana Aytekin Demircioglu Buana, Bintang Angkasa Cahyani, Ardhia Pramesty Regita Civi Erikawati Damar, Haunan Diana Aqmala Diana Aqmala Diana Aqmala Fatmawati, Elia Resha Febrianur Ibnu Fitroh Sukono Putra Firnanda, Muhammad Alul Fitri, Anisa Aulia Hadi, Saiful Nur Handy Nur Cahya Hanifah, Ulfiyah Herry Subagyo Hertiana Ikasari Hidayat, Rafli Wahyu Juliana, Laras Kusni Ingsih Kusuma, Pradana Jati Lestari, Selvia Puji Maharani, Dian Ayu Maharani, Intan Putri Dwi Maharani, Nabila Shafiya Mahmud Mahmud Mahmud Mahmud Mahmud Mahmud Martha Christi Masitha Fahmi Wardhani Mila Sartika, Mila Mochammad Eric Suryakencana Wibowo Monix Alfionita Lestari Muhammad Helga Rizkiawan Mujib, Miftachul Mulyono, Fauzi Nabilla, Habibah Yuhrotun Nur Amalina Oktavia, Vicky Oktaviyanto, Salsabila Ayu Perdana, Tito Aditya Permatasari, Viona Aldina Piji Pakarti Pitaloka, Rindu Intan Pramadanti, Amanda Dyla Prastiwi, Stefani Firahani Prawitasari, Dian Puji Purwatiningsih, Aris Purusa, Nanda Adhi Raden Ayu Aminah Rizkia Puspita Sari Ratna Wardani Rina Wulandari Ririt Iriani Sri Setiawati Risanda Alirastra Budiantoro Rizki Putri, Raden Ayu Aminah Rosmiyati, Sinta Roymon Panjaitan Saman, Maulidina Baety Nafiah Samasta, Almira Santi Sari, Raden Ayu Aminah Rizkia Puspita Sasti Ayu Anggraeni Sidauruk, Intan Yohana Sih Darmi Astuti Sisca Dian Rahmawati Suhita W. Setyahuni Suhita Whini Setyahuni Suryakencana Wibowo, Mochammad Eric Syamsul Arifin Trianovita, Helena Ade Ulya, Zahrotul Wardani, Nizia Kusuma Wibowo, Mochammad Eric Suryakencana Wijanarko, Danang Yanuar Ferdiansyah Yohan Wismantoro Yudistira Marcelino Pasha Yulianto, Ahmad Rudi