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Awanis Linati Haziroh
Management Department, Faculty Of Economics And Business, Universitas Dian Nuswantoro, Indonesia
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Journal : Economic Reviews Journal

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Dampak Perceived Value dan Perceived Safety Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Grab Car Sebagai Variabel Intervening Monix Alfionita Lestari; Diana Aqmala; Handy Nur Cahya; Awanis Linati Haziroh
Economic Reviews Journal Vol. 4 No. 3 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i3.804

Abstract

This study aims to examine the impact of Perceived Value and Perceived Safety on Customer Loyalty through Passenger Satisfaction as an intervening variable in the context of GrabCar services. The study employs path analysis and Sobel test to analyze the direct and indirect relationships between variables. Data was collected through a survey with 107 respondents who are GrabCar users. The results show that Perceived Value and Perceived Safety have a positive and significant effect on Passenger Satisfaction, which in turn positively affects Customer Loyalty. The Sobel test reveals that Passenger Satisfaction serves as a significant intervening variable in the relationship between Perceived Value and Perceived Safety towards customer loyalty. These findings imply that transportation service providers such as GrabCar should focus on enhancing perceived value and safety to improve passenger satisfaction, which ultimately strengthens long-term customer loyalty
Co-Authors Adilla Kustya Ulfa Aditya Aditya AGUS PRAYITNO Alicasari, Shalom Olivia Amanda Dyla Pramadanti Anak Agung Istri Sri Wiadnyani Aqmala, E. Diana Ariati Anomsari Ariati Anomsari Aripin, M Arsanda, Tiara Daffa Artha Febriana Aytekin Demircioglu Buana, Bintang Angkasa Cahyani, Ardhia Pramesty Regita Civi Erikawati Damar, Haunan Diana Aqmala Diana Aqmala Diana Aqmala Fatmawati, Elia Resha Febrianur Ibnu Fitroh Sukono Putra Firnanda, Muhammad Alul Fitri, Anisa Aulia Hadi, Saiful Nur Handy Nur Cahya Hanifah, Ulfiyah Herry Subagyo Hertiana Ikasari Hidayat, Rafli Wahyu Juliana, Laras Kanaya, Fadia Zulfa Kusni Ingsih Kusuma, Pradana Jati Lestari, Selvia Puji Maharani, Dian Ayu Maharani, Intan Putri Dwi Maharani, Nabila Shafiya Mahmud Mahmud Mahmud Mahmud Mahmud Mahmud Martha Christi Masitha Fahmi Wardhani Mila Sartika, Mila Mochammad Eric Suryakencana Wibowo Monix Alfionita Lestari Muhammad Helga Rizkiawan Mujib, Miftachul Mulyono, Fauzi Nabilla, Habibah Yuhrotun Nur Amalina Oktavia, Vicky Oktaviyanto, Salsabila Ayu Perdana, Tito Aditya Permatasari, Viona Aldina Piji Pakarti Pitaloka, Rindu Intan Pramadanti, Amanda Dyla Prastiwi, Stefani Firahani Prawitasari, Dian Puji Purwatiningsih, Aris Purusa, Nanda Adhi Raden Ayu Aminah Rizkia Puspita Sari Ratna Wardani Rina Wulandari Ririt Iriani Sri Setiawati Risanda Alirastra Budiantoro Rizki Putri, Raden Ayu Aminah Rosmiyati, Sinta Roymon Panjaitan Saman, Maulidina Baety Nafiah Samasta, Almira Santi Sari, Raden Ayu Aminah Rizkia Puspita Sasti Ayu Anggraeni Sidauruk, Intan Yohana Sih Darmi Astuti Sisca Dian Rahmawati Suhita W. Setyahuni Suhita Whini Setyahuni Suryakencana Wibowo, Mochammad Eric Syamsul Arifin Tri Esti Rahayuningtyas Trianovita, Helena Ade Ulya, Zahrotul Wardani, Nizia Kusuma Wibowo, Mochammad Eric Suryakencana Wijanarko, Danang Yanuar Ferdiansyah Yohan Wismantoro Yudistira Marcelino Pasha Yulianto, Ahmad Rudi