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All Journal Jurnal Manajemen Terapan dan Keuangan E-Journal Home Economic and Tourism Jurnal Pendidikan Teknologi dan Kejuruan Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Organisasi Dan Manajemen JURNAL PENDIDIKAN TAMBUSAI Ensiklopedia of Journal Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI Jurnal Ekonomi dan Bisnis Dharma Andalas Jurnal Pendidikan dan Keluarga Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Kajian Pariwisata dan Bisnis Perhotelan Indonesian Journal of Tourism and Leisure ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Nawasena: Jurnal Ilmiah Pariwisata Journal of Business on Hospitality and Tourism Jurnal Manajemen Pariwisata dan Perhotelan Consilium Jurnal Kajian Pariwisata dan Perhotelan Journal of Multidimensional Management JRTI (Jurnal Riset Tindakan Indonesia) Bogor Hospitality Journal
Youmil Abrian
Universitas Negeri Padang
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Public Health Social Sciences Other

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TINJAUAN PENGALAMAN WISATAWAN TENTANG PENERAPAN PROTOKOL KESEHATAN PADA MASA PANDEMI COVID-19 DI PANTAI PASIA TIKU KABUPATEN AGAM Algi Joni Putra; Youmil Abrian
Bogor Hospitality Journal Vol 6 No 2 (2022): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v6i2.72

Abstract

The title of this study is a review of tourist experiences regarding the implementation of health protocols during the Covid-19 period at Pasia Tiku Beach, Agam Regency. The research aims to find out how the implementation of Covid-19 health at Pasia Tiku Beach, Agam Regency. This research was motivated by comments from tourists/visitors who came to Pasia Tiku beach, Agam district. The research population consisted of visitors who visited Pasia Tiku Beach, Agam Regency during the Covid-19 period, with a sample of 100 people using a purposive sampling technique. From the results of the study, the experience of tourists regarding the implementation of health protocols during the Covid-19 period at Pasia Tiku Beach, Agam Regency was quite good with an average score of 60.02 which was in the range of scores 53.34 – 66.66, while based on each The indicators are: (1) Update info regarding Covid-19 is categorized as quite good with an average score of 12.24 which is in the score range 10.67 - <13.33 and a frequency of 54 people with a percentage of 54%, (2) Provision of hand washing facilities is categorized as not good with the average value is 15.13 which is in the score range 10.01 - <13.66 and the frequency is 32 people with a percentage of 32%, (3) The use of protective equipment is categorized as quite good with an average value of 15.25 which is in the range score 13.33 - <16.66 and the frequency is 49 people with a percentage of 49%, (4) Maintaining a minimum distance of 1 meter is in a pretty good category with an average score of 17.40 which is in the range of scores 16 - <20 and a frequency of 54 people with a percentage of 54%.
MEWUJUDKAN ASEAN COMMUNITY BASED TOURISM DESA WISATA NYARAI MELALUI PELATIHAN BAHASA ASING DAN LAYANAN AKOMODASI Feri Ferdian; Hijriyantomi Suyuthie; Vanica Serly; Youmil Abrian; Nidia Wulansari; Ayu Wirdawati; Fajar Sidik; Rahma Risa Asri
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 6 (2024): Vol. 5 No. 6 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i6.37533

Abstract

Nyarai memiliki potensi besar untuk dikembangkan sebagai destinasi pariwisata berbasis komunitas (Community Based Tourism) di kawasan ASEAN. Namun, tantangan yang dihadapi adalah keterbatasan kemampuan masyarakat lokal dalam berkomunikasi dengan wisatawan asing dan penyediaan layanan akomodasi berstandarkan internasional. Penelitian ini memiliki tujuan untuk menganalisis peran pelatihan kemampuan bahasa asing dan pelatihan layanan akomodasi yang bersih dan nyaman dalam mewujudkan ASEAN Community Based Tourism di Desa Wisata Nyarai. Metode yang digunakan adalah pendekatan partisipatif melalui pelatihan yang melibatkan masyarakat lokal, pelaku usaha pariwisata, dan pihak pemerintah daerah. Hasil penelitian menunjukkan bahwa pelatihan bahasa asing meningkatkan kemampuan masyarakat dalam berinteraksi dengan wisatawan mancanegara, sementara pelatihan akomodasi bersih dan nyaman berkontribusi pada peningkatan kualitas layanan pariwisata. Penguatan kedua aspek ini secara simultan mendukung pencapaian pariwisata berkelanjutan di Desa Wisata Nyarai khususnya dalam mewujudkan Asean Community based Tourism, sehingga meningkatkan daya saingnya di tingkat ASEAN.
PEMBERDAYAAN DIGITAL MARKETING PARIWISATA KAMPUNG ADAT BALAI KALIKI Youmil Abrian; Arif Adrian; Nidia Wulansari; Rian Surenda; Hijriyantomi Suyuthie; Feriantano Sundang Pranata
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 6 (2025): Vol. 6 No. 6 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i6.54563

Abstract

Kampung Adat Balai Kaliki merupakan salah satu destinasi wisata berbasis budaya di Sumatera Barat yang memiliki potensi atraksi tradisional, kuliner lokal, serta kegiatan budaya tahunan. Namun demikian, promosi pariwisata masih belum optimal karena belum memanfaatkan media digital secara maksimal. Hal ini berdampak pada rendahnya visibilitas destinasi serta kurangnya informasi yang dapat diakses wisatawan secara luas. Kegiatan pengabdian ini bertujuan meningkatkan kompetensi masyarakat Kampung Adat Balai Kaliki dalam pemasaran digital pariwisata melalui pelatihan, pendampingan, dan praktik pembuatan konten digital berbasis kearifan lokal. Metode pelatihan dilakukan melalui tahapan sosialisasi, pelatihan teknis, praktik konten digital, pendampingan, serta evaluasi hasil. Program ini dilanjutkan dengan gerakan “30 Hari 30 Konten” sebagai bentuk implementasi keterampilan secara mandiri. Hasil kegiatan menunjukkan peningkatan kemampuan peserta dalam memproduksi konten digital, melakukan pengelolaan media sosial, serta memahami strategi branding digital destinasi wisata. Kegiatan ini terbukti membangun kesadaran digital sekaligus mendorong masyarakat terlibat dalam pengelolaan dan promosi pariwisata berbasis komunitas.
Mapping smart tourism technologies in halal tourism: bibliometric evidence and thematic research gaps Youmil Abrian; Yunia Wardi; Susi Evanita
JRTI (Jurnal Riset Tindakan Indonesia) Vol. 11 No. 1 (2026): JRTI (Jurnal Riset Tindakan Indonesia)
Publisher : IICET (Indonesian Institute for Counseling, Education and Therapy)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/30036830000

Abstract

This study maps the intellectual structure and thematic development of smart tourism technologies in halal tourism, a field in which digital innovation increasingly intersects with Sharia-compliant service requirements but remains weakly synthesized. Using Scopus as the data source, publications from 2015 to 2024 were retrieved through a structured TITLE-ABS-KEY search string and screened using PRISMA procedures, resulting in 38 eligible publications from an initial 156 records. Bibliometric analysis was conducted using Bibliometrix/Biblioshiny and VOSviewer through performance analysis, source analysis, keyword co-occurrence, citation analysis, and network visualization. A systematic thematic synthesis was also conducted to identify dominant technologies, implementation issues, and research gaps. The findings show an annual publication growth rate of 34.59%, with Indonesia, China, and Malaysia appearing as the most visible contributors within the analyzed Scopus corpus. Keyword and thematic analyses indicate that Muslim tourist perceptions, sustainable tourism, IoT, halal tourism management, AI, and machine learning form the main research clusters. This study contributes by clarifying how smart tourism scholarship can be adapted to halal tourism contexts through digital halal verification, Muslim-friendly destination services, culturally sensitive technology adoption, and future research agendas on Sharia-compliant smart tourism ecosystems.
Pengaruh Lokasi Dan Citra Merek Terhadap Keputusan Pembelian Jasa Kamar Di Unp Hotel & Convention Center Ziana Sastia; Youmil Abrian
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 6 No 3 (2025): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v6i3.61772

Abstract

This research is motivated by location and brand image on the decision to purchase room services at UNP Hotel & Convention Center. The purpose of this study is to analyze the effect of location and brand image on the decision to purchase room services. Research using descriptive with quantitative data. The types used are primary and secondary data. The population of this research is guests who come to UNP Hotel & Convention Center. In this study, the Hair Technique was used with the number of items being 15 question items used to measure 3 variables, so the number of respondents used was 15 question items multiplied by 10 equaling 150 respondents. The survey method uses a questionnaire (questionnaire) with a Likert scale which is checked for validity and reliability. Data from this study were processed using SPSS 25.00. The results of this study indicate that the location is in a fairly good category, namely 45.34%. Furthermore, the brand image variable is in a fairly good category, namely 48%, and the purchase decision variable is in a fairly good category, namely 47.33%. Location (X1) and brand image (X2) on purchasing decisions (Y). with a score of 57.3% and 42.75% influenced by several other factors. The results of multiple linear regression analysis obtained an F count of 101,087 with sig. 0.000 <0.05, meaning that the location and brand image variables have a significant effect on the purchasing decision variable, and the t count value is 5,826 on the location variable and t count is 5,479 on the brand image variable with sig. 0.000 < 0.05.
The Influence of Work-Life Balance and Job Satisfaction on Turnover Intention Among Generation Z Employees at Four Points by Sheraton Jakarta, Thamrin Renu Fara Dea; Youmil Abrian
Journal of Multidimensional Management Vol. 2 No. 3 (2025): Journal of Multidimensional Management (JoMM)
Publisher : Pt. Threeple Herphi Educate

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63076/jomm.v2i3.56

Abstract

The hospitality industry plays a crucial role in tourism competitiveness, yet high turnover intention, particularly among Generation Z employees, remains a major challenge that threatens operational stability and increases recruitment costs. This study investigates the effect of work-life balance and job satisfaction on turnover intention among Generation Z employees at Four Points by Sheraton Jakarta, Thamrin. Using a quantitative design, data were collected from 43 respondents through structured questionnaires and analyzed with SPSS 25.0 using validity and reliability testing, classical assumption testing, and multiple linear regression. The findings show that work-life balance (β = –0.586, p < 0.001) and job satisfaction (β = –0.518, p < 0.001) both have significant negative effects on turnover intention. The model explains 81.6% of the variance (Adjusted R² = 0.816), highlighting that enhancing work-life balance and job satisfaction can substantially reduce turnover intention. These results provide theoretical contributions to employee retention studies and practical implications for human resource strategies in the hospitality industry.
Accommodation Infrastructure and Employee Behavior Influence Guest Satisfaction at Kyriad Hotel Bumiminang Padang Sasgia Febby Yolla; Youmil Abrian
Journal of Multidimensional Management Vol. 3 No. 1 (2026): Journal of Multidimensional Management (JoMM)
Publisher : Pt. Threeple Herphi Educate

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63076/jomm.v3i1.106

Abstract

Preliminary researcher observations at Kyriad Hotel Bumiminang Padang indicated concerns involving facility condition and frontline service interactions, making it important to assess how both operational dimensions relate to guest satisfaction. This study examines the effects of accommodation infrastructure and employee behavior on guest satisfaction. A quantitative causal-associative survey design was applied to a reported population of 1,673 hotel guests, with 323 respondents selected through non-probability purposive sampling. Data were collected using a five-point Likert-scale questionnaire and analyzed with descriptive statistics and multiple linear regression in SPSS 26. Accommodation infrastructure (mean = 40.99), employee behavior (mean = 27.83), and guest satisfaction (mean = 31.16) were all classified as good. Accommodation infrastructure had a positive and significant effect on guest satisfaction (B = 0.422, t = 11.224, p < 0.001), and employee behavior also had a positive and significant effect (B = 0.362, t = 6.941, p < 0.001). Together, both predictors were significant (F = 314.988, p < 0.001) and explained 66.1% of the variance in guest satisfaction (adjusted R² = 0.661). Accommodation infrastructure was the stronger predictor, indicating that facility maintenance should be prioritized while employee-service development is strengthened in parallel.
Social Media Marketing Activity and Cafe Atmosphere as Predictors of Revisit Intention at Northeast Coffee Padang Kevin Oktrianda Muda; Youmil Abrian
Journal of Multidimensional Management Vol. 3 No. 1 (2026): Journal of Multidimensional Management (JoMM)
Publisher : Pt. Threeple Herphi Educate

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63076/jomm.v3i1.113

Abstract

This study examines whether social media marketing activity and cafe atmosphere predict consumers' revisit intention at Northeast Coffee Padang. A quantitative cross-sectional survey was conducted with 337 consumers selected through purposive sampling. Eligible respondents were at least 18 years old, had previously visited the cafe, had been exposed to Northeast Coffee's Instagram content, and were able to evaluate the cafe atmosphere. Data were collected using a five-point Likert-scale questionnaire and analyzed using multiple linear regression in SPSS 26. The overall model was significant (F = 33.823, p < 0.001) and explained 16.8% of the variance in revisit intention (adjusted R2 = 0.163). Social media marketing activity had a positive but modest effect (B = 0.094, beta = 0.120, p = 0.027), whereas cafe atmosphere was the stronger predictor (B = 0.243, beta = 0.348, p < 0.001). The findings indicate that Northeast Coffee should prioritize improvements to the physical cafe environment while strengthening the consistency, interaction, accessibility, and credibility of its Instagram communication. The relatively low R2 also indicates that revisit intention is substantially influenced by factors outside the present model.
Peran Kualitas Pelayanan Dalam Memediasi Pengaruh Harga Terhadap Kepuasan Tamu Menginap Di Hotel Mersi Bukittinggi Khafifah Fajarwati; Youmil Abrian; Fran Serano Andres
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 5 No 2 (2024): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v5i2.48972

Abstract

This research is based on the background based on the response of visitors to the Mersi Bukittinggi hotel which can be seen from the slow response to guests at check-in and chek out, getting complaints from guests because the room booked is not as desired, high room prices during high season. The purpose of this study was to determine the effect of price on guest satisfaction with service quality as a mediating variable at Hotel Mersi Bukittinggi. The population in this study amounted to 698 people and the research sample amounted to 88 people. The data collection technique used a questionnaire with a Likert scale. The data analysis technique consists of descriptive data, path analysis and hypothesis testing. The results of the study describe that price has a direct effect on guest satisfaction, descriptively that the price is in the good category with an achievement rate of 45.4%. Price has a direct effect on service quality seen from the value of t count> t table (2.627> 1.67).
Pengaruh Brand Awareness dan HargaTerhadap Keputusan Pembelian Jasa Kamar di OYO Kota Padang William Oscar Wiranto; Youmil Abrian
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 5 No 2 (2024): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v5i2.72172

Abstract

This research is motivated by the development of the Hospitality business in Indonesia which continues to experience visible growth in recent years, with more and more accommodation service providers emerging, ranging from offers at affordable prices to expensive ones. One of the lodging service providers known to the public as pocket-friendly lodging is OYO Rooms. Some guest reviews via Google reviews contain many problems with price, cleanliness, problems with complete facilities, service and so on. This research aims to conduct an analysis of Brand Awareness and prices at OYO Padang city. In this research, the use of quantitative methods is used. The type of research utilized in research is causal associative or relationships of cause-effect. The data was got through results from survey which were divided into respondents who were the research objects. 58. The Brand Awareness variable average is 3.791 with criteria in Good. The Price variable was gotaverage 3.712 with good criteria in Good. Then the purchasing decision variable was got average is 3.792 with criteria in Good. So, there is an influence in positive and significant of Brand Awareness on the decision to purchase a room at OYO Padang city. There is also an influence between price and the decision to purchase a room at OYO Padang city. The Brand Awareness and Price variables have an influence on the purchasing decision variable, so H1, H2 and H3 are accepted.
Co-Authors Abror Abror Afni, Fauza Akvaro, Habibullah Aldiman, Aldiman Alfajar, Mhd Alfi Husni Fansurya Alghifary, M Rasyid Algi Joni Putra Alif Akbar Alhamdi Ananda, Prima Rizki Andira Nova Winazora Andre Awal Anggi Takila Rahmania Annyssa Riva Ayunia Arafat, Lathif Arif Adrian Ayu Wirdawati Azwar, Hendri Bamy Emely Bancin, Martalina Cindy Dameza Hendrix Dhaifina, Dhaifina Dini Putri Ayu Dwi Ningsih, Silpia Dwita, Vidyarini elida elida fadly fadly Fajar Sidik Febri Rahmad Agung Febrian Ananda Febryanda Arifin Feri Ferdian Feriantano Sundang Pranata Florensia, Wiva Audi Fran Serano Andres Fran Serano Andres Gyvel Melvani Putri Hasan, Siti Fatimah Hidayat, Riski Hijriyantomi Suyuthie Ira Meirina Chair jihan nur fahira Juli Andra Junaidi, Novrial Kamal, Farid Kasmita Kasmita Kasmita Kasmita Kevin Oktrianda Muda Khafifah Fajarwati Kheir, Zuhra Riadatul koko pristiadi Mariana Sinurat Martalena Martalena Martin Karim Mefri, Happy Mirna Yolanda Missil Indrawati Mita Aprilia Kartini Muhammad Abdillah Muhammad Fajrio Adha Mulia, Putri Rahma Nadia Vega Nazlla Puteri Afifah Nidia Wulansari Nurhaliza, Afdilla Nurul Fajri Ocvi Puan Medina Adinda Oktavianti, Mega Oxta Afriyanti Pratama, Randy Pratamy, Rahayu Putra, Bayu Permana PUTRA, MARDA YOGI Putri Sari Dame N , Novita Putri, Junita Sartika Putri, Rahmi Hariyani Putri, Yuzia Eka Rahima, Witri Rahma Risa Asri Rahman, Hidayatur Raisya Rasheka Ramadhanti Raisya Rasheka Ramadhanti Ramadeni, Ramadeni Renato, Valdo Renu Fara Dea Restia Audina Rezvianny Dianty Rian Surendra Riva Ayunia, Annyssa Rizki Amelia Sinensis Rukmana, Vira Hardiyanti Ryegi Anandia Safitri Firdaus Safitri, Tania Permatalia Safli, Asrofil Anas Saputra, Jeri Sari, Putri Yulia Sari, Resti Yunita Sasgia Febby Yolla Silfeni Silfeni Sintia, Nelvi Sonia Oktavianis Surenda, Rian Surendra, Rian Susi Evanita Susi Evanita Syahputra, Robby Tanjung, Nora Cetisia Tito Setya Sugiarto Ulfa Ulfa ummah, kuntum khaira Utami Tri Kinasih Vanica Serly Vebbi Ilfian Vischa Mansyera Pratama Wanara, Anangga Dewang Waryono . Wasisto, Fapenta William Oscar Wiranto Windi Marta Syafutra Wira Tri Annisa Witra Neldi Witrin, Rosy Wulandari, Dwi Pratiwi Yolinda Ratna Fari Yolinda Ratna Fari Yosi Hana Fibri Yovi Dani Septian Yuke Permata Lisna Yuke Permata Lisna Yuliana Yuliana Yulita Sari Yunia Wardi Yunia Wardi Yunus Supriharto Zelmiati, Zelmiati Zengga Zengga Ziana Sastia