Articles
Pengalaman Wisata dan Citra Destinasi: Sebuah Kajian Pustaka Sistematis
Abrian, Youmil;
Wardi, Yunia;
Abror, Abror;
Dwita, Vidyarini;
Evanita, Susi
Indonesian Journal of Tourism and Leisure Vol 4, No 2 (2023)
Publisher : Lasigo Akademia Indonesia
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DOI: 10.36256/ijtl.v4i2.347
The purpose of this study is to identify and analyze several key references regarding tourist experience and destination image. This research is a systematic literature review using the Scopus-based science citation index. Based on several stages of the systematic review method, this study found 41 key references from Scopus indexed journals. This study also examined citation behavior based on quartile and cite score. This study found that the journal sustainability Switzerland is the journal that discusses the most about tourism experience and destination image. However, most of the articles are published in business and management journals and also journals are published in the field of tourism, while for the country of origin of researchers, the United Kingdom is the most dominant country of origin of researchers followed by researchers from China and the United States. Thus, there are opportunities for further research in the context of tourism. This study contributes to further research and makes a significant contribution in answering research questions or addressing issues in the field of tourism.
Hotel management graduates perception of work conditions and the moderating effect of salary on work motivation in the hotel industry during the Covid-19 pandemic
Ferdian, Feri;
Abrian, Youmil;
Suyuthie, Hijriyantomi;
Chair, Ira Meirina
Jurnal Pendidikan Teknologi Kejuruan Vol 4 No 2 (2021): Regular Issue
Publisher : Universitas Negeri Padang
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DOI: 10.24036/jptk.v4i2.21223
This study aimed to analyze the hotel management graduates' perception of work conditions and the moderating effect of salary on work motivation in the hotel industry during the COVID- 19 pandemic. This research was conducted with a quantitative approach. The total population was 670 hotel management graduates with the sample's determination based on the type of purposive sampling. The sample size of the study is 20% of the total population (134 graduates) who are estimated to work in the hotel industry. A total of 134 respondents were successfully collected. The data analysis technique used is Partial Least Square Structural Equation Modelling (PLS-SEM). The results showed that: There is a significant effect of work condition toward hotel management graduates’ work motivation in the hotel industry during the COVID- 19 pandemic and there is a significant moderating effect of salary toward the relationship between work condition and hotel management graduates’ work motivation in the hotel industry during the COVID- 19 pandemic. What could be said from the result of the study is that the impact of work conditions toward work motivation in the hotel industry during the COVID-19 pandemic would be increased with the presence of salary.
The effect of customer experience on repurchase intention with variety seeking as variable moderation at 4-star hotels
Abrian, Youmil;
Adrian, Arif
Jurnal Pendidikan Teknologi Kejuruan Vol 4 No 3 (2021): Regular Issue
Publisher : Universitas Negeri Padang
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DOI: 10.24036/jptk.v4i3.21723
This research aims to determine the influence of customer experience on repurchase intention with variable moderation of variety seeking. The statistical analysis used is moderated analysis regression. The selection of 4-star hotels due to the standard of star hotels pays attention to the increasingly varied needs of consumers. The target population in this study was hotel guests who had stayed at a 4-star hotel in Padang. A simple random sampling technique is used with 286 samples, in obtaining the data a questionnaire with a Likert scale. From the results of the study obtained the influence of variable customer experience had a significant positive effect on the repurchase intention, with a significance value of 0,000<0.05 and had an influence contribution of 4.5%, with a regression coefficient of 0.125. While variety-seeking variables have a significant negative effect on repurchase intention with a significance value of 0<0.05, and have an influence contribution of 6%, with a regression coefficient of -0.197. From the results of moderation regression obtained variety seeks to moderate the influence of customer experience on repurchase intention negatively with the significance of 0,000<0.05, and has a regression coefficient of -0.537 with an influence contribution of 8.7%.
The effect of e-service quality on purchase decisions with E-WOM as a moderating variable on 4-star hotels in West Sumatra
Surenda, Rian;
Adrian, Arif;
Abrian, Youmil;
Fansurya, Alfi Husni
Jurnal Pendidikan Teknologi Kejuruan Vol 5 No 3 (2022): Regular Issue
Publisher : Universitas Negeri Padang
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DOI: 10.24036/jptk.v5i3.28723
This research is based on changes in consumer behavior in deciding to purchase hotel room services in West Sumatra, post-covid-19 consumer behavior has an impact on hoteliers in determining marketing strategies, this study aims to see the relationship between variables, namely E-Service Quality on purchasing decisions and see the effect of the E-wom variable as a moderator on purchasing decisions. This research was conducted in West Sumatra with a sample of 120 hotel guests, using a purposive sampling technique, where the sample was determined by the criteria of having stayed at a hotel and making hotel room reservations online. This study uses the help of PLS techniques to determine the inner and outer variables, where the variables measured are E-Service quality, Purchase Decision, E-WOM as a moderating variable. The results show that E-Service Quality has a significant positive effect on purchasing decisions and E-WOM moderates E-Service quality significantly positive on purchasing decisions.
Pengaruh Lokasi Dan Citra Merek Terhadap Keputusan Pembelian Jasa Kamar Di Unp Hotel & Convention Center
Sastia, Ziana;
Abrian, Youmil
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 6 No 3 (2025): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang
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DOI: 10.24036/jkpbp.v6i3.61772
This research is motivated by location and brand image on the decision to purchase room services at UNP Hotel & Convention Center. The purpose of this study is to analyze the effect of location and brand image on the decision to purchase room services. Research using descriptive with quantitative data. The types used are primary and secondary data. The population of this research is guests who come to UNP Hotel & Convention Center. In this study, the Hair Technique was used with the number of items being 15 question items used to measure 3 variables, so the number of respondents used was 15 question items multiplied by 10 equaling 150 respondents. The survey method uses a questionnaire (questionnaire) with a Likert scale which is checked for validity and reliability. Data from this study were processed using SPSS 25.00. The results of this study indicate that the location is in a fairly good category, namely 45.34%. Furthermore, the brand image variable is in a fairly good category, namely 48%, and the purchase decision variable is in a fairly good category, namely 47.33%. Location (X1) and brand image (X2) on purchasing decisions (Y). with a score of 57.3% and 42.75% influenced by several other factors. The results of multiple linear regression analysis obtained an F count of 101,087 with sig. 0.000 <0.05, meaning that the location and brand image variables have a significant effect on the purchasing decision variable, and the t count value is 5,826 on the location variable and t count is 5,479 on the brand image variable with sig. 0.000 < 0.05.
Pengaruh Perceived Quality of Product dan Perceived Quaility of Service terhadap loyalitas tamu di mediasi oleh kepuasan di The ZHM Premiere Hotel Padang
Fachri, M;
Abrian, Youmil
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 7 No 1 (2026): Jurnal Kajian Pariwisata dan BIsnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang
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DOI: 10.24036/jkpbp.v7i1.88472
The findings focus on the effects of perceived product quality (X1) and perceived service quality (X2) on guest loyalty (Y) and guest satisfaction (Z) as a mediating variable at The ZHM Premiere Hotel Padang. This study is classified as a quantitative descriptive study. The research approach used is causal-associative, while the data collection technique employed was a survey method. The sample consisted of 180 respondents who had stayed at least two nights or more. The results of the descriptive analysis indicate that (X1) perceived product quality falls into the “good” category (mean 4.04), (X2) perceived service quality is good (4.03), (M) guest satisfaction is good (4.15), and (Y) guest loyalty is good (4.13). In this study, data analysis was conducted using two methods: descriptive statistics and SEM-PLS. Meanwhile, hypothesis testing utilized t-statistics and p-values. Based on the findings, it was determined that: (1) Perceived product quality has a positive and significant impact on guest satisfaction. (t=4.070); (2) Perceived quality of service has a positive and significant impact on guest satisfaction (t=5.496) and Perceived quality of service has a large and significant impact on guest loyalty (t=2.606); (3) Guest satisfaction has a positive and significant influence on guest loyalty (t=5.567); (4) Perceived product quality does not have a direct effect on guest loyalty (t=0.866), but perceived product quality has a positive and significant effect on guest loyalty through the mediation of guest satisfaction (t=2.983); (5) Perceived service quality has a significant effect on guest loyalty both directly and through the mediation of guest satisfaction (t=4.028). All preliminary hypotheses proposed in this study were proven to be accepted except for the direct effect of X1 on Y.
PENGARUH KEPEMIMPINAN TERHADAP KEPUASAN KERJA DENGAN MOTIVASI KERJA SEBAGAI VARIABEL MEDIASI DI HOTEL KYRIAD BUMIMINANG
Windi Marta Syafutra;
Youmil Abrian;
Arif Adrian
Bogor Hospitality Journal Vol 6 No 2 (2022): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor
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DOI: 10.55882/bhj.v6i2.57
This study aims to determine: 1) the influence of leadership on job satisfaction of hotel employees kyriad bumiminang. 2) the influence of the form of leadership on job satisfaction of kyriad bumiminang employees. 3) the influence of the form taken by the leadership on job satisfaction of kyriad bumiminang employees. This research was conducted with a quantitative approach with causal associative type. The population is all hotel employees with a total of 54 people, the sample is taken by distributing questionnaires or questionnaires with saturated sampling or the entire population is sampled.instrument, valid and reliable were conducted validity and reliability. The analytical test tool used is SmartPLS 3.0 with the SEM (Structural Equation Modeling) analysis method. This data analysis technique consists of testing the validity sample carried out by loading factor and average variance extracted (AVE) tests while reliability test internal consistency has a composite reliability that meets the criteria. This study shows that leadership has a positive effect on job satisfaction. Leadership has a positive effect on work motivation. Work motivation has a positive effect on job satisfaction. Leadership has a positive effect on job satisfaction with work motivation as a mediating variable. These results indicate that work motivation acts as partial mediation.
TINJAUAN PENGALAMAN WISATAWAN TENTANG PENERAPAN PROTOKOL KESEHATAN PADA MASA PANDEMI COVID-19 DI PANTAI PASIA TIKU KABUPATEN AGAM
Algi Joni Putra;
Youmil Abrian
Bogor Hospitality Journal Vol 6 No 2 (2022): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor
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DOI: 10.55882/bhj.v6i2.72
The title of this study is a review of tourist experiences regarding the implementation of health protocols during the Covid-19 period at Pasia Tiku Beach, Agam Regency. The research aims to find out how the implementation of Covid-19 health at Pasia Tiku Beach, Agam Regency. This research was motivated by comments from tourists/visitors who came to Pasia Tiku beach, Agam district. The research population consisted of visitors who visited Pasia Tiku Beach, Agam Regency during the Covid-19 period, with a sample of 100 people using a purposive sampling technique. From the results of the study, the experience of tourists regarding the implementation of health protocols during the Covid-19 period at Pasia Tiku Beach, Agam Regency was quite good with an average score of 60.02 which was in the range of scores 53.34 – 66.66, while based on each The indicators are: (1) Update info regarding Covid-19 is categorized as quite good with an average score of 12.24 which is in the score range 10.67 - <13.33 and a frequency of 54 people with a percentage of 54%, (2) Provision of hand washing facilities is categorized as not good with the average value is 15.13 which is in the score range 10.01 - <13.66 and the frequency is 32 people with a percentage of 32%, (3) The use of protective equipment is categorized as quite good with an average value of 15.25 which is in the range score 13.33 - <16.66 and the frequency is 49 people with a percentage of 49%, (4) Maintaining a minimum distance of 1 meter is in a pretty good category with an average score of 17.40 which is in the range of scores 16 - <20 and a frequency of 54 people with a percentage of 54%.
MEWUJUDKAN ASEAN COMMUNITY BASED TOURISM DESA WISATA NYARAI MELALUI PELATIHAN BAHASA ASING DAN LAYANAN AKOMODASI
Feri Ferdian;
Hijriyantomi Suyuthie;
Vanica Serly;
Youmil Abrian;
Nidia Wulansari;
Ayu Wirdawati;
Fajar Sidik;
Rahma Risa Asri
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 6 (2024): Vol. 5 No. 6 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai
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DOI: 10.31004/cdj.v5i6.37533
Nyarai memiliki potensi besar untuk dikembangkan sebagai destinasi pariwisata berbasis komunitas (Community Based Tourism) di kawasan ASEAN. Namun, tantangan yang dihadapi adalah keterbatasan kemampuan masyarakat lokal dalam berkomunikasi dengan wisatawan asing dan penyediaan layanan akomodasi berstandarkan internasional. Penelitian ini memiliki tujuan untuk menganalisis peran pelatihan kemampuan bahasa asing dan pelatihan layanan akomodasi yang bersih dan nyaman dalam mewujudkan ASEAN Community Based Tourism di Desa Wisata Nyarai. Metode yang digunakan adalah pendekatan partisipatif melalui pelatihan yang melibatkan masyarakat lokal, pelaku usaha pariwisata, dan pihak pemerintah daerah. Hasil penelitian menunjukkan bahwa pelatihan bahasa asing meningkatkan kemampuan masyarakat dalam berinteraksi dengan wisatawan mancanegara, sementara pelatihan akomodasi bersih dan nyaman berkontribusi pada peningkatan kualitas layanan pariwisata. Penguatan kedua aspek ini secara simultan mendukung pencapaian pariwisata berkelanjutan di Desa Wisata Nyarai khususnya dalam mewujudkan Asean Community based Tourism, sehingga meningkatkan daya saingnya di tingkat ASEAN.
PEMBERDAYAAN DIGITAL MARKETING PARIWISATA KAMPUNG ADAT BALAI KALIKI
Youmil Abrian;
Arif Adrian;
Nidia Wulansari;
Rian Surenda;
Hijriyantomi Suyuthie;
Feriantano Sundang Pranata
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 6 (2025): Vol. 6 No. 6 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai
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DOI: 10.31004/cdj.v6i6.54563
Kampung Adat Balai Kaliki merupakan salah satu destinasi wisata berbasis budaya di Sumatera Barat yang memiliki potensi atraksi tradisional, kuliner lokal, serta kegiatan budaya tahunan. Namun demikian, promosi pariwisata masih belum optimal karena belum memanfaatkan media digital secara maksimal. Hal ini berdampak pada rendahnya visibilitas destinasi serta kurangnya informasi yang dapat diakses wisatawan secara luas. Kegiatan pengabdian ini bertujuan meningkatkan kompetensi masyarakat Kampung Adat Balai Kaliki dalam pemasaran digital pariwisata melalui pelatihan, pendampingan, dan praktik pembuatan konten digital berbasis kearifan lokal. Metode pelatihan dilakukan melalui tahapan sosialisasi, pelatihan teknis, praktik konten digital, pendampingan, serta evaluasi hasil. Program ini dilanjutkan dengan gerakan “30 Hari 30 Konten” sebagai bentuk implementasi keterampilan secara mandiri. Hasil kegiatan menunjukkan peningkatan kemampuan peserta dalam memproduksi konten digital, melakukan pengelolaan media sosial, serta memahami strategi branding digital destinasi wisata. Kegiatan ini terbukti membangun kesadaran digital sekaligus mendorong masyarakat terlibat dalam pengelolaan dan promosi pariwisata berbasis komunitas.