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ANALYSIS OF FACTORS AFFECTING GUEST DECISION IN PURCHASE OF ROOM SERVICE IN HOTEL “GRAND INNA PADANG” Abrian, Youmil; Adrian, Arif; Surendra, Rian
Journal of Business on Hospitality and Tourism Vol. 5 No. 2 (2019): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v5i2.165

Abstract

This paper was conducted to determine what factors encourage consumer decisions in choosing Grand Inna Hotel Padang, as well as the contribution of each of these factors. Researchers used the Grand Inna Hotel Padang because the hotel is owned by the government. Grand Inna Hotel Padang has unstable occupancy then affects to the hotel revenue. The results showed that there are 7 factors considered by consumers in rooms purchasing  Grand Inna hotel Padang, the 7 factors mentioned are price factors,  service factors, motivation and lifestyle factors, reference group factors, hospitality factors, MICE and brand image. Each of these factors contributes substantially to encouraging consumers to choose Grand Inna hotel Padang. The population of the study was consumers who had stayed at the Grand Inna  Hotel Padang. The sampling technique used purposive sampling with a total sample is 100 respondents. The data analysis technique is factor analysis to determine the factors considered by consumers and multiple regression analysis to determine the extent factors considered affect the purchasing decision. From the results of multiple regression analysis found that the 7 factors together have a significant effect on decision in decisions purchase room service at the Grand Inna Hotel Padang.
The Influence of Work-Life Balance and Job Satisfaction on Turnover Intention Among Generation Z Employees at Four Points by Sheraton Jakarta, Thamrin Renu Fara Dea; Youmil Abrian
Journal of Multidimensional Management Vol. 2 No. 3 (2025): Journal of Multidimensional Management (JoMM)
Publisher : Pt. Threeple Herphi Educate

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63076/jomm.v2i3.56

Abstract

The hospitality industry plays a crucial role in tourism competitiveness, yet high turnover intention, particularly among Generation Z employees, remains a major challenge that threatens operational stability and increases recruitment costs. This study investigates the effect of work-life balance and job satisfaction on turnover intention among Generation Z employees at Four Points by Sheraton Jakarta, Thamrin. Using a quantitative design, data were collected from 43 respondents through structured questionnaires and analyzed with SPSS 25.0 using validity and reliability testing, classical assumption testing, and multiple linear regression. The findings show that work-life balance (β = –0.586, p < 0.001) and job satisfaction (β = –0.518, p < 0.001) both have significant negative effects on turnover intention. The model explains 81.6% of the variance (Adjusted R² = 0.816), highlighting that enhancing work-life balance and job satisfaction can substantially reduce turnover intention. These results provide theoretical contributions to employee retention studies and practical implications for human resource strategies in the hospitality industry.
MEWUJUDKAN ASEAN COMMUNITY BASED TOURISM DESA WISATA NYARAI MELALUI PELATIHAN BAHASA ASING DAN LAYANAN AKOMODASI Ferdian, Feri; Suyuthie, Hijriyantomi; Serly, Vanica; Abrian, Youmil; Wulansari, Nidia; Wirdawati, Ayu; Sidik, Fajar; Asri, Rahma Risa
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 6 (2024): Vol. 5 No. 6 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i6.37533

Abstract

Nyarai memiliki potensi besar untuk dikembangkan sebagai destinasi pariwisata berbasis komunitas (Community Based Tourism) di kawasan ASEAN. Namun, tantangan yang dihadapi adalah keterbatasan kemampuan masyarakat lokal dalam berkomunikasi dengan wisatawan asing dan penyediaan layanan akomodasi berstandarkan internasional. Penelitian ini memiliki tujuan untuk menganalisis peran pelatihan kemampuan bahasa asing dan pelatihan layanan akomodasi yang bersih dan nyaman dalam mewujudkan ASEAN Community Based Tourism di Desa Wisata Nyarai. Metode yang digunakan adalah pendekatan partisipatif melalui pelatihan yang melibatkan masyarakat lokal, pelaku usaha pariwisata, dan pihak pemerintah daerah. Hasil penelitian menunjukkan bahwa pelatihan bahasa asing meningkatkan kemampuan masyarakat dalam berinteraksi dengan wisatawan mancanegara, sementara pelatihan akomodasi bersih dan nyaman berkontribusi pada peningkatan kualitas layanan pariwisata. Penguatan kedua aspek ini secara simultan mendukung pencapaian pariwisata berkelanjutan di Desa Wisata Nyarai khususnya dalam mewujudkan Asean Community based Tourism, sehingga meningkatkan daya saingnya di tingkat ASEAN.
Pengalaman Wisata dan Citra Destinasi: Sebuah Kajian Pustaka Sistematis Abrian, Youmil; Wardi, Yunia; Abror, Abror; Dwita, Vidyarini; Evanita, Susi
Indonesian Journal of Tourism and Leisure Vol 4, No 2 (2023)
Publisher : Lasigo Akademia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36256/ijtl.v4i2.347

Abstract

The purpose of this study is to identify and analyze several key references regarding tourist experience and destination image. This research is a systematic literature review using the Scopus-based science citation index. Based on several stages of the systematic review method, this study found 41 key references from Scopus indexed journals. This study also examined citation behavior based on quartile and cite score. This study found that the journal sustainability Switzerland is the journal that discusses the most about tourism experience and destination image. However, most of the articles are published in business and management journals and also journals are published in the field of tourism, while for the country of origin of researchers, the United Kingdom is the most dominant country of origin of researchers followed by researchers from China and the United States. Thus, there are opportunities for further research in the context of tourism. This study contributes to further research and makes a significant contribution in answering research questions or addressing issues in the field of tourism.
Hotel management graduates perception of work conditions and the moderating effect of salary on work motivation in the hotel industry during the Covid-19 pandemic Ferdian, Feri; Abrian, Youmil; Suyuthie, Hijriyantomi; Chair, Ira Meirina
Jurnal Pendidikan Teknologi Kejuruan Vol 4 No 2 (2021): Regular Issue
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jptk.v4i2.21223

Abstract

This study aimed to analyze the hotel management graduates' perception of work conditions and the moderating effect of salary on work motivation in the hotel industry during the COVID- 19 pandemic. This research was conducted with a quantitative approach. The total population was 670 hotel management graduates with the sample's determination based on the type of purposive sampling. The sample size of the study is 20% of the total population (134 graduates) who are estimated to work in the hotel industry. A total of 134 respondents were successfully collected. The data analysis technique used is Partial Least Square Structural Equation Modelling (PLS-SEM). The results showed that: There is a significant effect of work condition toward hotel management graduates’ work motivation in the hotel industry during the COVID- 19 pandemic and there is a significant moderating effect of salary toward the relationship between work condition and hotel management graduates’ work motivation in the hotel industry during the COVID- 19 pandemic. What could be said from the result of the study is that the impact of work conditions toward work motivation in the hotel industry during the COVID-19 pandemic would be increased with the presence of salary.
The effect of customer experience on repurchase intention with variety seeking as variable moderation at 4-star hotels Abrian, Youmil; Adrian, Arif
Jurnal Pendidikan Teknologi Kejuruan Vol 4 No 3 (2021): Regular Issue
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jptk.v4i3.21723

Abstract

This research aims to determine the influence of customer experience on repurchase intention with variable moderation of variety seeking. The statistical analysis used is moderated analysis regression. The selection of 4-star hotels due to the standard of star hotels pays attention to the increasingly varied needs of consumers. The target population in this study was hotel guests who had stayed at a 4-star hotel in Padang. A simple random sampling technique is used with 286 samples, in obtaining the data a questionnaire with a Likert scale. From the results of the study obtained the influence of variable customer experience had a significant positive effect on the repurchase intention, with a significance value of 0,000<0.05 and had an influence contribution of 4.5%, with a regression coefficient of 0.125. While variety-seeking variables have a significant negative effect on repurchase intention with a significance value of 0<0.05, and have an influence contribution of 6%, with a regression coefficient of -0.197. From the results of moderation regression obtained variety seeks to moderate the influence of customer experience on repurchase intention negatively with the significance of 0,000<0.05, and has a regression coefficient of -0.537 with an influence contribution of 8.7%.
The effect of e-service quality on purchase decisions with E-WOM as a moderating variable on 4-star hotels in West Sumatra Surenda, Rian; Adrian, Arif; Abrian, Youmil; Fansurya, Alfi Husni
Jurnal Pendidikan Teknologi Kejuruan Vol 5 No 3 (2022): Regular Issue
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jptk.v5i3.28723

Abstract

This research is based on changes in consumer behavior in deciding to purchase hotel room services in West Sumatra, post-covid-19 consumer behavior has an impact on hoteliers in determining marketing strategies, this study aims to see the relationship between variables, namely E-Service Quality on purchasing decisions and see the effect of the E-wom variable as a moderator on purchasing decisions. This research was conducted in West Sumatra with a sample of 120 hotel guests, using a purposive sampling technique, where the sample was determined by the criteria of having stayed at a hotel and making hotel room reservations online. This study uses the help of PLS techniques to determine the inner and outer variables, where the variables measured are E-Service quality, Purchase Decision, E-WOM as a moderating variable. The results show that E-Service Quality has a significant positive effect on purchasing decisions and E-WOM moderates E-Service quality significantly positive on purchasing decisions.
Co-Authors Abror Abror Afni, Fauza Akvaro, Habibullah Aldiman, Aldiman Alfajar, Mhd Alfi Husni Fansurya Alghifary, M Rasyid Algi Joni Putra Alhamdi, Alif Akbar Ananda, Prima Rizki Andre Awal Anggi Takila Rahmania Annyssa Riva Ayunia Arafat, Lathif Arif Adrian Asri, Rahma Risa Azwar, Hendri Bamy Emely Bancin, Martalina Cindy Dameza Hendrix Dhaifina, Dhaifina Dini Putri Ayu Dwi Ningsih, Silpia Dwita, Vidyarini elida elida fadly fadly Fajar Sidik Fajarwati, Khafifah Febri Rahmad Agung Febrian Ananda Febryanda Arifin Ferdian, Feri Florensia, Wiva Audi Fran Serano Andres Hasan, Siti Fatimah Hidayat, Riski Hijriyantomi Suyuthie Ira Meirina Chair jihan nur fahira Juli Andra Junaidi, Novrial Kamal, Farid Kasmita Kasmita Kasmita Kasmita Kheir, Zuhra Riadatul koko pristiadi Mariana Sinurat Martalena Martalena Martin Karim Mefri, Happy Mirna Yolanda Missil Indrawati Mita Aprilia Kartini Muhammad Abdillah Muhammad Fajrio Adha Mulia, Putri Rahma Nadia Vega Nazlla Puteri Afifah Nidia Wulansari Nurhaliza, Afdilla Nurul Fajri Ocvi Puan Medina Adinda Oktavianti, Mega Oxta Afriyanti Pratama, Randy Pratamy, Rahayu Putra, Bayu Permana PUTRA, MARDA YOGI Putri Sari Dame N , Novita Putri, Junita Sartika Putri, Rahmi Hariyani Putri, Yuzia Eka Rahima, Witri Rahman, Hidayatur Raisya Rasheka Ramadhanti Raisya Rasheka Ramadhanti Ramadeni, Ramadeni Renato, Valdo Renu Fara Dea Restia Audina Rezvianny Dianty Rian Surendra Riva Ayunia, Annyssa Rizki Amelia Sinensis Rukmana, Vira Hardiyanti Ryegi Anandia Safitri Firdaus Safitri, Tania Permatalia Safli, Asrofil Anas Saputra, Jeri Sari, Putri Yulia Sari, Resti Yunita Serly, Vanica Silfeni Silfeni Sintia, Nelvi Sonia Oktavianis Surenda, Rian Surendra, Rian Susi Evanita Suyuthie, Hijriyantomi Syahputra, Robby Tanjung, Nora Cetisia Tito Setya Sugiarto Ulfa Ulfa ummah, kuntum khaira Vebbi Ilfian Vischa Mansyera Pratama Wanara, Anangga Dewang Waryono . Wasisto, Fapenta Winazora, Andira Nova Windi Marta Syafutra Wira Tri Annisa Wiranto, William Oscar Wirdawati, Ayu Witrin, Rosy Wulandari, Dwi Pratiwi Wulansari, Nidia Yolinda Ratna Fari Yolinda Ratna Fari Yosi Hana Fibri Yovi Dani Septian Yuke Permata Lisna Yuke Permata Lisna Yuliana Yuliana Yulita Sari Yunia Wardi Zelmiati, Zelmiati Zengga Zengga