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Gusti Noorlitaria Achmad

Universitas Mulawarman

Author-ID : 218695

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Public Health Social Sciences Transportation Other

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Strengthening the Capacity of Micro Enterprises Through Google Business Profile-Based Digitalisation Strategies Dwi Martiyanti; Gusti Noorlitaria Achmad; Arvita Rahmawati; Purwadi Purwadi; Muhammad Wasil
Jurnal Pengabdian UNDIKMA Vol. 7 No. 1 (2026): February
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v7i1.19059

This community service program aims to enhance the skills of MSME partners of MeykeTalentCookies Balikpapan in utilizing Google Business Profile to support business sustainability. The program was implemented through socialization activities, interactive discussions, and hands-on assistance, with a focus on creating and managing Google Business Profile and Google Maps accounts. Program evaluation employed a qualitative descriptive approach, with data collected through interviews and observations. The evaluation results indicate an improvement in participants’ understanding and skills related to the use of Google Business Profile. This improvement is reflected in the high level of participant engagement and their ability to independently apply and manage the platform. The program is expected to optimize the utilization of existing digital strategies, increase product visibility, and enhance the competitiveness of the MSME partner.

The Effect of Complaint Handling on Customer Loyalty Mediated by Customer Satisfaction: Exploring the Role of Customer Characteristics as a Moderating Variable Deviana Astika Sari; Gusti Noorlitaria Achmad; Doddy Adhimursandi
Almana : Jurnal Manajemen dan Bisnis Vol. 10 No. 1 (2026): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v10i1.3019

Indonesia has become one of the largest online transportation markets, with Grab facing increasingly intense competition from platforms such as Gojek and Maxim. Along with the rapid growth of service usage, customer complaints related to driver behavior, fare discrepancies, and service inconsistency have also increased, making effective complaint handling a critical factor in maintaining customer loyalty. Therefore, this study aims to examine the effect of complaint handling on customer loyalty, with customer satisfaction as a mediating variable and customer characteristics as moderating variables. This research employed a quantitative approach using purposive sampling of 150 Grab users in Indonesia who had experienced service-related complaints within the past 6–12 months. Data were collected through a structured questionnaire and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4. The findings indicate that complaint handling has a positive and significant effect on customer satisfaction and customer loyalty. Customer satisfaction significantly mediates the relationship between complaint handling and loyalty, while customer characteristics, particularly age, education, and income, significantly moderate the relationship between satisfaction and loyalty. These findings highlight the strategic role of complaint handling in strengthening long-term customer loyalty in the online transportation industry.

Pengaruh Pemasaran Media Sosial dan E-Wom Terhadap Minat dan Keputusan Berkunjung Ke Wisata Pulau Beras Basah Lukman Hakim; Gusti Noorlitaria Achmad
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/qnx8gq75

This study aims to determine the impact of social media marketing and electronic word-of-mouth (e-WOM) on the intention and decision to visit the Beras Basah Island tourist destination. A quantitative method was emplJeoyed to analyze the issues, with a sample of 160 visitors to the Beras Basah site in Bontang. Data collection techniques included document analysis, observation, and questionnaires utilizing a Likert scale. Path coefficient analysis was conducted using SmartPLS 4.0. The results indicate that: 1) social media marketing has a positive and significant effect on visit intention; 2) e-WOM has a positive and significant effect on visit intention; 3) social media marketing has a positive and significant effect on the visit decision; and 4) e-WOM has a positive but insignificant effect on the decision to visit the Beras Basah tourist destination in Bontang City.

The influence of brand trust, perceived quality, and social media on purchase decisions and its implications for customer satisfaction among Instagram exclusive content users Nadilla Audina Amara; Gusti Noorlitaria Achmad
Priviet Social Sciences Journal Vol. 6 No. 8 (2026): August 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i8.1826

This study used quantitative research design to examine how factors such as brand trust, perceived quality, social media, considered together, affect the purchase decision and customer satisfaction of consumers of exclusive Instagram content. Data from 110 respondents who were selected via purposive sampling were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). According to the analysis, social media is an influential factor for making purchases, and satisfaction is enhanced. The impact of perceived quality was noted to positively impact customer satisfaction, but perceived quality was not statistically significant in determining purchasing decisions. Meanwhile, brand trust was found to interact negligibly with purchase decisions and customer satisfaction. Additionally, purchase decisions significantly contribute to customer satisfaction, highlighting their mediating role. In the context of Instagram-exclusive digital content, consumers increasingly view the quality of engagement, the user experience implied through the content, and the perceived value as more important than the brand itself. Keywords: brand trust; perceived quality; social media; purchase decision; customer satisfaction

THE EFFECT OF JOB INSECURITY AND PERSON-JOB FIT ON JOB SATISFACTION, MEDIATED BY PERFORMANCE EMPLOYEES OF THE REGIONAL SECRETARIAT OF EAST KALIMANTAN PROVINCE Hazarika Isfiani; Doddy Adhimursandi; Gusti Noorlitaria Achmad
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 6 (2026): December - ON PROGRESS
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to analyze the impact of job insecurity and person-job fit on employee performance, with job satisfaction as a mediating variable, among honorary employees at the Regional Secretariat of East Kalimantan Province. Using a quantitative approach, data were collected through questionnaires distributed to 281 employees and analyzed with Partial Least Squares (PLS) and Structural Equation Modeling (SEM). The findings indicate that job insecurity negatively affects both job satisfaction and performance, while person-job fit positively influences both. Additionally, job satisfaction significantly enhances employee performance and mediates the effects of both job insecurity and person-job fit on performance. These results highlight the importance of a secure work environment and task alignment with employee capabilities. Organizations are encouraged to use this research to evaluate and improve performance by focusing on strategies that reduce insecurity and enhance job satisfaction through better person-job alignment.

Transcendent Brand Meaning, Perceived Brand Authenticity, Moral Brand Consistency, Emotional Brand Synchronicity, and Communal Brand Identification in Building Brand Loyalty: A Concurrent Triangulation Mixed-Methods Approach Elizabeth Elizabeth; Silvia Ekasari; Heny herawati; Gusti Noorlitaria Achmad; Syamsul Syamsul
Indonesian Journal Economic Review (IJER) Vol. 6 No. 3 (2026): September
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v6i3.1009

This study investigates the combined influence of five brand dimensions Transcendent Brand Meaning (TBM), Perceived Brand Authenticity (PBA), Moral Brand Consistency (MBC), Emotional Brand Synchronicity (EBS), and Communal Brand Identification (CBI) on Brand Loyalty (BL), employing a concurrent triangulation mixed-methods design. Drawing on 200 valid consumer responses collected through structured surveys and semi-structured interviews, quantitative data were analyzed via SPSS 26.0 using validity, reliability, normality, correlation, regression, F-test, t-test, PCA, ANOVA, and Chi-Square procedures, while qualitative insights were integrated to triangulate findings. Results revealed that the model was statistically significant (F = 89.247, p < 0.001), explaining 69.3% of variance in brand loyalty. Perceived Brand Authenticity (β = 0.318, p < 0.001) and Emotional Brand Synchronicity (β = 0.284, p < 0.001) emerged as the strongest predictors, followed by Communal Brand Identification (β = 0.207, p < 0.01), Moral Brand Consistency (β = 0.152, p < 0.05), and Transcendent Brand Meaning (β = 0.129, p < 0.05). All hypotheses were supported. Qualitative themes reinforced that consumers seek brands that align with personal values, demonstrate consistent moral conduct, and foster emotional and communal bonds. The study contributes an integrated framework linking symbolic, ethical, emotional, and social brand attributes to loyalty, addressing critical gaps in the branding literature by examining these five constructs simultaneously through a mixed-methods lens.

Co-Authors Aat Ruchiat Nugraha Abdurobbi Robi Jibril Adinda N Nisha Aditya Pratama Adjie Sofyan Afandi, Firman Agus Sofiansyah Ahmad, Afan Al Hidayah, Rahmawati Ali Ahmad Yasin Andi Martina Kamaruddin Andriya Risdwiyanto Arif Wicaksono Arvita Rachmawaty Arvita Rahmawati Arwani Arwani Ashar Ashar Asnawati Asnawati Asta Kinan Prayoga Aulia Fitriani Ayu Dita Sari Cakranegara, Pandu Adi Cantika Virgores Citra Saraswati David, Maichel Josua Deviana Astika Sari Dewi Masithah Dewi Nur Septyarini Dewi Sartika Dharmawan, Ade Putra Dinata, Andi Irma Dio Caisar Darma Doddy Adhimursandi Dolly Martin Jenau Dwi Martiyanti Eddy Trioko Ekasari, Silvia Eko Agus Supian Elizabeth Elizabeth Elizabeth Yohanes Eny Rochaida Fachmi Azhari Fadillah Ridho Pangestu fajar rahmadi Fakhruddin, Fuad Fakhruddin, Fuad Fauzi Arham Fitria Rachmatiah Fitriansyah Fitriansyah Fitriansyah Fitriansyah Fitriansyah, Fitriansyah Fuad Fakhruddin Gozali, Lutfi Ahmad Hamdani Hamdani Hazarika Isfiani Heny herawati Heny Hidayati Herning Indriastuti Herry Ramadhani I Nyoman Tri Sutaguna Ikawati, Kartina Ilman, Rizqin Indah Purnamasari Indra Permana Kusuma Putra Indra Suyoto Kurniawan Irsan Tricahyadinata Ita Nurcholifah Iwan Haryanto Julianto, Dimas Gibran Julianto Jusuf Kuleh Jusuf Kuleh Kaunang, Vincensius Kelvin Krisdayanti Krisdayanti Kuleh, Yohanes Leilani, Adelia Lisa Indah Pertiwi Luh Komang Candra Dewi Luis Nanda Sukmana Lukman Hakim Masfah Masfah Meidhita Meissy Amalia Michael Hadjaat Mochamad Ridwan Mochamad Ridwan, Mochamad Mohamad Hendriyanto Muhammad Arik Azhar MUHAMMAD HATTA NURHIDAYAT Muhammad Iqbal Fajri Muhammad Muhammad Wasil Muhammad Saleh Muhammad Wasil Muhammad Wasil Muhammad Wasil MUHAMMAD YUSUF Muhammad Yusuf Musran Munizu Nabila Nur Fajrina Nadilla Audina Amara Nansi Rianindita Netty Fabiola Karendyna Nia Kurniadin Nirmala Putri Dinanti Noorfitri, Karin Cetta Putri Nova Tita Sari Noviana, Nengah Mekka Sucia Nurhikmah Nurhikmah Oktawiranti, Anggi Ovita Charolina Pamasang S Siburian Prof. Dr. Suharno, MM Purwadi Purwadi Purwadi Purwadi Putra, Bagus Adhitama Putra, Indra Permana Kusuma Rabiatul Adawiyah Rahmawati, Rahmawati Ramayanti, Noor Lisa Revi Sesario Riadi, Sukisno Selamet Robiansyah, Robiansyah Rudiansyah Rudiansyah Rusdiah Iskandar S.Pd. M Kes I Ketut Sudiana . Sary, Kezia Arum Setiadi, Muhammad Yusup shibghati Mutia Hasanah Silvia Ekasari Silvia Ekasari Sinaga, Unggul Raga Tua Siregar, Ade Perdana Situmorang, Gloria Rochelly Sofiansyah, Agus Sri Mintarti Sri Wahyuni Sri Wahyuni Sri Yanna Suharno Suharno Sukisno S. Riadi Sukisno S. Riadi Sukisno S. Riadi Sukmana, Luis Nanda Sulistiyowati Sulistiyowati Sumarni Sumarni Sumarni Sumarni Syachrani, Syaparliddin Syahidul Syahidul Syamsul Arifin Syamsul Syamsul Syarifah Hudayah Teguh Setiawan Wibowo Theresia Militina Theresia Militina TRI SUTRISNO Untung Hayati Wakhidah, Esti Nur Warohma, Syaqinah Shiva Wasil, Mohammad Wiryawan, Dedik Wiwik Suyanti Yonathan Pongtuluran Yonathan Pongtuluran Yonathan Pongtuluran YUNI, YUNI Yusniar Yusniar ZA, Saida Zainurossalamia Zainal Arifin Zainal Ilmi Zainal Ilmi Zarina Zulkifli

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