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All Journal Hayula: Indonesian Journal of Multidisciplinary Islamic Studies Jurnal PGSD: Jurnal Ilmiah Pendidikan Guru Sekolah Dasar Jurnal MEBIS (Manajemen dan Bisnis) IJOEP : International Journal of Ecophysiology Electoral Governance : Jurnal Tata Kelola Pemilu Indonesia Jurnal Setia Pancasila Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Bisnis Mahasiswa International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Mimbar Agama Budaya Al-MIKRAJ: Jurnal studi Islam dan Humaniora Journal of Artificial Intelligence and Engineering Applications (JAIEA) International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) Kartika: Jurnal Studi Keislaman International Journal Linguistics of Sumatra and Malay (IJLSM) Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) JURNAL PENDIDIKAN BAHASA Jurnal Cendekia Islam Indonesia Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Jounal of Contemporary Indonesian Islam (JCII) Indonesian Journal of Islamic Jurisprudence, Economic and Legal Theory
Nurainun
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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THE INFLUENCE OF ENTREPRENEURIAL ORIENTATION AND INNOVATION CAPABILITY ON THE COMPETITIVENESS OF MSMEs AND ITS IMPACT ON MARKETING PERFORMANCE OF MSMEs IN LHOKSEUMAWE CITY Muhammad Hayani; Rusydi Abubakar; Heriyana; Ikramuddin; Darmawati; Nurainun
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 11 (2024): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i11.595

Abstract

This research examines the influence of entrepreneurial orientation and innovation capability on the competitiveness of MSMEs and their impact on the marketing performance of MSMEs in Lhokseumawe City. The sample in this study was 133 active MSMEs and business owners. Data collected through questionnaires were analyzed using a data analysis method using Structural Equation Modeling (SEM) which was operationalized with the Analysis of Moment Structure (AMOS) tool. The research results show that entrepreneurial orientation and innovation capability have a significant effect on competitiveness and marketing performance. And competitiveness has a direct effect on marketing performance. Then, in testing the indirect effect of competitiveness, it was found to act as a partial mediating variable in the relationship between entrepreneurial orientation and innovation capability on marketing performance. It is hoped that the results of this research will be important information for the government and MSME managers in Lhokseumawe City in order to create policies for the development of micro, small and medium enterprises.
THE INFLUENCE OF BRAND IMAGE, BRAND TRUST, AND HALAL LABEL ON PURCHASING DECISIONS OF HANASUI LIP CREAM AMONG FEMALE STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITAS MALIKUSSALEH Mutia Rahmi; T. Edyansyah; Samsul Bahri; Nurainun
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 12 (2024): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i12.603

Abstract

This research excamines the influence of brand image, brand trust, and halal labels on the purchase decision of Hanasui lip cream among female students of the Faculty of Economics and Business at Malikussaleh University. This research obtained data by distributing questionnaires as a data collection instrument. This research uses a quantitative approach with multiple linear regression analysis with the help of the SPSS (Statistical Package for the Social Sciences) tool. The sampling technique used is a non-probability sampling technique with a sampling technique using purposive sampling as the determinant of the sample. The population is 105 who use Hanasui lip cream at the Faculty of Economics and Business, Malikussaleh University. Partial test results show Brand image has a negative and insignificant effect on Purchase Decision, Brand trust has a positive and significant effect on Purchase Decision, and Halal Labels have a positive and significant effect on Purchase Decision.
THE INFLUENCE OF NOVELTY SEEKING, INTEGRITY, CONSUMPTION STATUS ON INTENTION TO PURCHASE LUXURY COUNTERFEIT PRODUCTS WHICH IS MEDIATED BY ATTITUDE TOWARDS ITEMS Melly Wahyundari; Nurainun
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 7 (2025): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i7.766

Abstract

This study aims to examine whether attitude toward counterfeit goods mediates the relationship between novelty seeking, integrity, status consumption, and purchase intention for luxury counterfeit products. The study employs primary data collected through questionnaires distributed to 161 respondents selected using purposive sampling. The data analysis method used in this study is SEM-PLS with the help of WrapPLS 8.0 software. To assess data validity, the researchers employed convergent validity, discriminant validity, average variance extracted (AVE), reliability tests, goodness of fit, coefficient of determination (R2), Q-square coefficient, and effect size. The findings reveal that novelty seeking and status consumption significantly influence purchase intention for luxury counterfeit products, while integrity does not. The mediation analysis shows that attitude toward counterfeit goods mediates the influence of integrity and status consumption on purchase intention for luxury counterfeit products. However, the mediation analysis for novelty seeking does not yield significant results.
THE INFLUENCE OF WEBSITE QUALITY, STORE PROMOTIONS, AND TIME PRESSURE ON E-IMPULSE BUYING ON SHOPEE Harun Al Rasyid; Nurainun
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 8 (2025): JULY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i8.824

Abstract

The study aims to examine the impact of website quality, store promotion, and time pressure on e-impulse buying on Shopee. The research uses primary data obtained by distributing questionnaires to 115 respondents selected through purposive sampling. The data analysis method employed is SEM-PLS, using Smart PLS version 4.0 as the analytical tool. To test data validity, the researcher uses validity tests including convergent validity, discriminant validity, and average variance extracted (AVE), as well as reliability tests such as model fit, coefficient of determination (R²), Q-square, and effect size. The results of this study indicate that website quality does not affect e-impulse buying on Shopee. The analysis found that students of Malikussaleh University do not consider website quality significantly. Store promotion has a significant effect on impulse buying on Shopee; Effective store promotions, such as discounts, special offers, and loyalty programs, tend to increase the urgency to make unplanned purchases. Time pressure also has a significant effect on impulse buying on Shopee. Time pressure, often manifesting as limited-time offers or flash sales, can increase the urgency to make immediate purchases without thorough consideration.
Co-Authors Abd. Rasyid Syamsuri Agustinawati Aini Liza Akhsan Ardilla Sulvina Arpani, Putri Arwin Ayu Sahara Azmiatun Bahri, Halida Balqis Aurora Ariani Cindy Fatia Suhelen Damanik, Sofi Junita Rispauli Darmawati Dedi Supoyo Dian Lolyna Elisabet Sagala Dwi Agus Pranata Eva Ayuzar Fazli Rachman Fazli Rachman Fitrah Rahmadhani Halida Harma Hunaini Harpizon, Nadia Adillah Harun Al Rasyid Heriyana Hidayatulloh, Rahmawan Ikramuddin, Ikramuddin Iqramullah, Niki Ismail Marzuki Khairawati Khairina Khairina AR Khairul Saleh Khairun Nisa Liber Siagian Liber Siagian Lili Tanti Lina Yuswarni M. Fahri M. Solih Batubara M. Subhan MAHMUDI Mariyudi Martua Rahmat Marzuki Maya Rahayu Melly Wahyundari Minhaji Mochammad Imron Awalludin Mohd Heikal MUCHSIN Muhamad Ridwan Effendi Muhammad Hayani Muhammad Luthfi Mulia Sari MULYADI Mutia Rahmi Najlir Rahmat Naufal Bachri, Naufal Nazila Firza Nisa Andriani Regar Nisa Nurhasanah Purba Nita Agustina Nur Amna Febriyani Nurhadijah Nurul Febriyani Harahap Oksari Anatasya Sihaloho Pinem, Windawati Prishandani, Arini Rahma Ashari Hamzah Rahmaniar Rakinten, Abdillah Ramadhany, Dean Tiara Rico Nur Ilham Rif’ah Rilza Yusifa Wanda Riomas Meliana Lumban Siantar Risa Novia Ristati Rosdelima Rangkuti Rusydi Abubakar Safrizal Saleha Hannum Samsul Bahri Sania Ulpah Sapna Biby Siti Maimunah Siti Nurhaliza Sofwatun Nabilah Sri Hadiningrum Suci Mulyana Suci Rahayu Supriadi Surbakti, Dio Febrian Surya Dharma T. Edyansyah, T. Edyansyah Tamba, Relly Triana Wulandari Wahyu Fuadi Yana, Lisa Dwi Zahrani, Efi Zubaidah Amir, Zubaidah