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All Journal Hayula: Indonesian Journal of Multidisciplinary Islamic Studies Jurnal PGSD: Jurnal Ilmiah Pendidikan Guru Sekolah Dasar JAMBURA Guidance and Counseling Journal Jurnal MEBIS (Manajemen dan Bisnis) IJOEP : International Journal of Ecophysiology Electoral Governance : Jurnal Tata Kelola Pemilu Indonesia Jurnal Setia Pancasila Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Bisnis Mahasiswa International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Mimbar Agama Budaya Al-MIKRAJ: Jurnal studi Islam dan Humaniora Journal of Artificial Intelligence and Engineering Applications (JAIEA) International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) Kartika: Jurnal Studi Keislaman International Journal Linguistics of Sumatra and Malay (IJLSM) Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) JURNAL PENDIDIKAN BAHASA Jurnal Cendekia Islam Indonesia Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Journal of Contemporary Indonesian Islam (JCII) Indonesian Journal of Islamic Jurisprudence, Economic and Legal Theory Jurnal Pengabdian Indonesia
Nurainun
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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THE INFLUENCE OF ENTREPRENEURIAL ORIENTATION AND INNOVATION CAPABILITY ON THE COMPETITIVENESS OF MSMEs AND ITS IMPACT ON MARKETING PERFORMANCE OF MSMEs IN LHOKSEUMAWE CITY Muhammad Hayani; Rusydi Abubakar; Heriyana; Ikramuddin; Darmawati; Nurainun
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 11 (2024): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i11.595

Abstract

This research examines the influence of entrepreneurial orientation and innovation capability on the competitiveness of MSMEs and their impact on the marketing performance of MSMEs in Lhokseumawe City. The sample in this study was 133 active MSMEs and business owners. Data collected through questionnaires were analyzed using a data analysis method using Structural Equation Modeling (SEM) which was operationalized with the Analysis of Moment Structure (AMOS) tool. The research results show that entrepreneurial orientation and innovation capability have a significant effect on competitiveness and marketing performance. And competitiveness has a direct effect on marketing performance. Then, in testing the indirect effect of competitiveness, it was found to act as a partial mediating variable in the relationship between entrepreneurial orientation and innovation capability on marketing performance. It is hoped that the results of this research will be important information for the government and MSME managers in Lhokseumawe City in order to create policies for the development of micro, small and medium enterprises.
THE INFLUENCE OF BRAND IMAGE, BRAND TRUST, AND HALAL LABEL ON PURCHASING DECISIONS OF HANASUI LIP CREAM AMONG FEMALE STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITAS MALIKUSSALEH Mutia Rahmi; T. Edyansyah; Samsul Bahri; Nurainun
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 12 (2024): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i12.603

Abstract

This research excamines the influence of brand image, brand trust, and halal labels on the purchase decision of Hanasui lip cream among female students of the Faculty of Economics and Business at Malikussaleh University. This research obtained data by distributing questionnaires as a data collection instrument. This research uses a quantitative approach with multiple linear regression analysis with the help of the SPSS (Statistical Package for the Social Sciences) tool. The sampling technique used is a non-probability sampling technique with a sampling technique using purposive sampling as the determinant of the sample. The population is 105 who use Hanasui lip cream at the Faculty of Economics and Business, Malikussaleh University. Partial test results show Brand image has a negative and insignificant effect on Purchase Decision, Brand trust has a positive and significant effect on Purchase Decision, and Halal Labels have a positive and significant effect on Purchase Decision.
THE INFLUENCE OF WEBSITE QUALITY, STORE PROMOTIONS, AND TIME PRESSURE ON E-IMPULSE BUYING ON SHOPEE Harun Al Rasyid; Nurainun
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 8 (2025): JULY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i8.824

Abstract

The study aims to examine the impact of website quality, store promotion, and time pressure on e-impulse buying on Shopee. The research uses primary data obtained by distributing questionnaires to 115 respondents selected through purposive sampling. The data analysis method employed is SEM-PLS, using Smart PLS version 4.0 as the analytical tool. To test data validity, the researcher uses validity tests including convergent validity, discriminant validity, and average variance extracted (AVE), as well as reliability tests such as model fit, coefficient of determination (R²), Q-square, and effect size. The results of this study indicate that website quality does not affect e-impulse buying on Shopee. The analysis found that students of Malikussaleh University do not consider website quality significantly. Store promotion has a significant effect on impulse buying on Shopee; Effective store promotions, such as discounts, special offers, and loyalty programs, tend to increase the urgency to make unplanned purchases. Time pressure also has a significant effect on impulse buying on Shopee. Time pressure, often manifesting as limited-time offers or flash sales, can increase the urgency to make immediate purchases without thorough consideration.
UTILIZATION OF QUIZIZZ PAPER MODE MEDIA AS AN INNOVATION IN PAI LEARNING EVALUATION AT STATE ELEMENTARY SCHOOL 2 BANDA SAKTI Nurainun; Naili Surayya; Yusnaini
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1555

Abstract

The implementation of Quizizz Paper Mode as an innovative evaluation tool in Islamic Religious Education (PAI) at SD Negeri 2 Banda Sakti was developed to address the need for a more effective, engaging, and learner-friendly assessment technique suitable for elementary school students. This study aims to describe how Quizizz Paper Mode is applied in the PAI evaluation process and to identify its influence on students' motivation and comprehension. The Paper Mode feature was selected because it integrates the advantages of digital assessment with the convenience of QR-code–based access, making it suitable even for students who do not own personal electronic devices. This research employed a qualitative descriptive approach involving PAI teachers and students as participants. Data were gathered through observations, interviews, and documentation throughout the implementation of the media. The findings reveal that Quizizz Paper Mode successfully fosters a more interactive, enjoyable, and non-monotonous evaluation environment. Teachers benefit from simplified scoring procedures, as the system automatically checks responses, reduces the likelihood of errors, and accelerates the analysis of learning outcomes. Moreover, students demonstrated greater engagement due to the appealing presentation of questions and the assessment format that differs from conventional methods. The challenges encountered mainly relate to technical readiness, including internet availability and teachers' initial proficiency in operating the application. Overall, this innovation effectively supports PAI learning evaluation and holds significant potential for further development within elementary education contexts.
Co-Authors Abd. Rasyid Syamsuri Aini Liza Akhsan Andi Musafir Rusyaidi Anisafitri Anugrah Angraeny Ardilla Sulvina Arpani, Putri Arwin Asriansya Ayu Sahara Azmiatun Bahri, Halida Balqis Aurora Ariani Cindy Fatia Suhelen Damanik, Sofi Junita Rispauli Darmawati Dedi Supoyo Dian Lolyna Elisabet Sagala Dwi Agus Pranata Eva Ayuzar Fazli Rachman Fazli Rachman Halida Harma Hunaini Harpizon, Nadia Adillah Harun Al Rasyid Heriyana Hidayatulloh, Rahmawan Ikramuddin, Ikramuddin Iqramullah, Niki Iskandarsyah Ismail Marzuki Ismail, Reska Putri Jullimursyida Khairawati Khairina Khairul Saleh Khairun Nisa Liber Siagian Liber Siagian Lidiya Putri Lili Tanti Lina Yuswarni M. Fahri M. Solih Batubara M. Subhan MAHMUDI Mariyudi Marzuki Maya Rahayu Melly Wahyundari Miftahul Jannah Abay Minhaji Mochammad Imron Awalludin Mohd Heikal Monoarfa, Fidyawati MUCHSIN Muhamad Ridwan Effendi Muhammad Hayani Muhammad Luthfi Muhammad Rajul Rafiq Mulia Sari MULYADI Mutia Rahmi Naili Surayya Najlir Rahmat Naufal Bachri, Naufal Nilam Permatasari Nisa Andriani Regar Nisa Nurhasanah Purba Nita Agustina Nur Amna Febriyani Nur Sakinah Aries Nurhadijah Nurlianti Moma Nurul Atifa Nurul Febriyani Harahap Oksari Anatasya Sihaloho Pinem, Windawati Pingki Wildayanti Prishandani, Arini Putri Dwi Yulisa Rahastriana Rais Rahma Ashari Hamzah Rahmaniar Rakinten, Abdillah Ramadhany, Dean Tiara Reza Azurma Rico Nur Ilham Rif’ah Rilza Yusifa Wanda Riomas Meliana Lumban Siantar Risa Novia Ristati Rosdelima Rangkuti Rusydi Abubakar Safrizal Saleha Hannum Samsul Bahri Sania Ulpah Sapna Biby Siti Maimunah Siti Nurhaliza Sofwatun Nabilah Sri Hadiningrum Suci Rahayu Supriadi Surbakti, Dio Febrian Surya Dharma T. Edyansyah, T. Edyansyah Tamba, Relly Tri Yusvira. P Triana Wulandari Ummul Khaeri Nisa Wahyu Fuadi Yana, Lisa Dwi Yusnaini Zahrani, Efi Zubaidah Amir, Zubaidah