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PENGARUH EFEKTIVITAS STRATEGI PEMASARAN DENGAN METODE MARKETING MIX TERHADAP KEPUASAN PELANGGAN GOJEK Sinaga, Anastasia; Samosir, Nus Dencoco; Maharani3, Wasima Agita; Hia, Tasya Bernatha; Pakpahan5, Rosinta; Ananda, Rizki
Jurnal PLANS : Penelitian Ilmu Manajemen dan Bisnis Vol. 15 No. 1 (2020): JURNAL PLANS
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/plans.v15i1.51709

Abstract

Penelitian ini bertujuan untuk menginvestigasi dampak strategi pemasaran dengan metode bauran pemasaran terhadap kepuasan pelanggan dalam konteks Gojek, platform layanan ojek online dan pengiriman terkemuka. Penelitian ini berfokus pada komponen bauran pemasaran termasuk produk, harga, promosi, dan tempat (distribusi), serta dampak masing-masing komponen terhadap kepuasan pelanggan. Penelitian ini menunjukkan bahwa dalam konteks Gojek, efektivitas unsur bauran pemasaran yaitu produk dan tempat (distribusi) secara positif dan signifikan mempengaruhi kepuasan pelanggan. Namun harga dan promosi yang dikeluarkan tidak berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Berdasarkan hasil Uji F dapat diketahui bahwa 42,013 > 2,46 dengan signifikansi 0.001 < 0,05. Dengan demikian dapat ditarik kesimpulan bahwa produk, harga, promosi, dan tempat (distribusi) secara bersama-sama (simultan) berpengaruh positif dan signifikan terhadap kepuasan pelanggan.Kata Kunci: Bauran Pemasaran, Produk, Harga, Promosi, dan Tempat
PEMBUATAN PLANG PEMBATAS JALAN ANTAR DUSUN SEBAGAI UPAYA PEMBERI INFORMASI DI DESA PEMATANG PANJANG KECAMATAN AIR PUTIH KABUPATEN BATU BARA Nasution, Suhela Putri; Hasibuan, Abdurrozzaq; Napid, Suhardi; Ananda, Rizki; Azhari, Faisal
Jurnal Pengabdian Mitra Masyarakat Vol 3, No 2 (2024): Edisi Maret
Publisher : Universitas Islam Sumatear Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/jurpammas.v3i2.9281

Abstract

Roads in several villages have major problems, namely damage that occurs at several points on the road and the absence of road signs. This problem also occurs in Pematang Panjang Village, Air Putih District, Batubara Regency. To overcome this problem and facilitate road access to the hamlets in Pematang Panjang Village, the Community Service Team has carried out activities to provide road signs for local hamlets to facilitate and complete the infrastructure for directional guidance to the hamlets. The activity is carried out in 4 (four) activity stages, namely: 1. Firstly carrying out a field survey at the location which will later become the installation point for the village road sign, 2. Preparing tools and materials to make the village road sign, 3. Carrying out the painting process and 4. Installation of village road signs by students assisted by youth and local communities. There are 13 signs with the name of the hamlet. This program received support and assistance from the youth and community of PematangGanjang Village so that it could be implemented well. In the process of activities from preparation to program implementation, no significant obstacles were found.
Implementasi Metode Simple Additive Weighting Pada Perancangan Sistem Penilaian Reseller di Showroom Aska Motor Garage Ananda, Rizki; Yulianingsih, Yulianingsih; Megiati, Yunita Endra
Faktor Exacta Vol 17, No 2 (2024)
Publisher : LPPM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/faktorexacta.v17i2.20768

Abstract

Aska Motor Garage Showroom is a company engaged in motorcycle sales. As a sales-oriented business, Aska Motor Garage needs a strategy to boost its sales. One of the strategies that can be implemented is by establishing partnerships with resellers through the provision of rewards in the form of incentives. Therefore, there is a need for an objective and measurable assessment system. The Simple Additive Weighting method is one of the techniques used to determine the best value based on criteria and weights that can be customized according to the partners' needs, and it is considered quite appropriate for use in this research. The result of this system design is a decision support system that provides information about the assessment of the top resellers, using four supporting criteria, including monthly sales, innovation, work quality, and adherence to target pricing.
Teknologi Informasi sebagai Media Pembelajaran Digital untuk Menguatkan Literasi Digital Mahasiswa Ananda, Rizki
Scientific Journal for Nation Building Vol. 1 No. 2 (2025): Scientific Journal for Nation Building
Publisher : Yayasan Nanggroe Aceh Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of information technology has significantly transformed the education sector, particularly in higher education learning processes. Digital literacy has become an essential skill for students to access, process, and critically evaluate information. This article aims to examine the role of information technology as a digital learning medium to strengthen students' digital literacy in the era of the fourth industrial revolution. The research method employed is library research, which involves analyzing various relevant literature, including scientific journals, books, and research reports. The findings indicate that information technology, through the use of digital learning platforms such as Learning Management Systems (LMS), online conferencing applications, and digital academic resources, enhances students’ independent learning, creativity, and critical thinking skills. The study also highlights challenges, including digital skill gaps and limited infrastructure in certain regions. The conclusion emphasizes that the integration of information technology in learning not only strengthens students' digital literacy but also serves as a strategic instrument for developing adaptive and technologically literate academic generations.
Development dark chocolate enriched with mangrove leaf powder (Sonneratia alba): Physico-chemical properties, antioxidant activity, and sensory quality Nizori, Addion; Mursyid, Mursyid; Ananda, Rizki; Latief, Madyawati; Tarigan, Indra Lasmana; humaryanto, Humaryanto; azima, Fauzan; Cahyana, Yana; Budiyanto, Budiyanto; Wazzan, Huda; Seow, Eng Keng
jurnal1 VOLUME 8 ISSUE 2, DECEMBER 2025
Publisher : Hasanuddin University Food Science and Technology Study Program

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/canrea.v8i2.1929

Abstract

The incorporation of mangrove leaf powder into food systems offers an emerging strategy for enhancing the functional value of confectionery products. This study evaluated the effects of Sonneratia alba (S. alba) mangrove-leaf powder on the physicochemical properties, antioxidant capacity, and sensory quality of dark chocolate. Leaves were processed into fine 60-mesh powder and added at concentrations of 0–5.5% (w/w). The analytical assessments included moisture content, total phenolic content (TPC), antioxidant activity using the DPPH method, CIELAB colour parameters, texture hardness, and consumer acceptance. The product underwent enrichment with S. alba produced significant (p < 0.05) increases in TPC (49.06–64.37 mg GAE/g) and antioxidant activity (60.45–69.45%). A strong linear relationship between TPC and DPPH inhibition (R² = 0.934) indicated that phenolics contributed directly to enhanced radical-scavenging performance. Colour measurements showed elevated a* and b* values with increasing leaf concentration, reflecting intensified red–yellow chromaticity from plant pigments. Meanwhile, hardness decreased from 135.33 to 98.95 g/F, suggesting that fibre components disrupted fat crystallisation and softened the chocolate matrix. Sensory evaluation demonstrated that intermediate enrichment levels (4.5%–5.5%) provided the most favourable consumer responses, yielding the highest scores for flavour, texture, and overall acceptance. Collectively, these results indicate that powder from S. alba leaves serves as an effective natural fortifying agent capable of improving the functional profile of dark chocolate without compromising sensory desirability. The findings highlight opportunities to use mangrove biomass as a sustainable, phenolic-rich ingredient for developing clean-label, functional chocolate products.
Kolaborasi Hijau dalam Tata Kelola Lingkungan Daerah: Refleksi Peringatan Hari Menanam Ananda, Rizki; Dewi, Citra Septia; Utami, Wahyu Kartiko
Nanggroe: Jurnal Pengabdian Cendikia Vol 4, No 9 (2025): December 2025
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18001524

Abstract

Environmental degradation, particularly the decline of forest cover and green open spaces, remains a significant challenge in achieving sustainable regional development. As an effort to enhance public awareness and community participation in environmental conservation, this community service activity was conducted through the commemoration of Indonesia’s Tree Planting Day (Hari Menanam Pohon Indonesia/HMPI) and the National Tree Planting Month (Bulan Menanam Nasional/BMN) in 2025 in Banten Province. This activity aimed to strengthen multi-actor collaboration in regional greening efforts and to encourage active community involvement. The community service was implemented using a collaborative approach involving local government, the NGO Pattiro, the Indonesian National Armed Forces (TNI), the industrial sector, students, and the community. The activities included environmental education, discussions/webinars, and direct tree-planting actions. The results indicate increased cross-sectoral participation, the growth of collective awareness regarding the importance of environmental greening, and the formation of cooperative networks in regional environmental management. However, the sustainability of the activities still faces challenges, particularly related to program continuity and the absence of formal institutional mechanisms to support long-term collaboration. This community service activity demonstrates that multi-stakeholder collaboration is an effective strategy for supporting sustainable environmental governance at the regional level.
PEMANFAATAN BIOCHAR DAN KITOSAN SEBAGAI MEDIA TANAM ALTERNATIF DALAM BUDIDAYA VERTIKULTUR KUCAI (Allium tuberosum) Ananda, Rizki; Titisari, Prima Wahyu; Rahmadani, Dina Nuzila; Putra, Arvindra Zaldi
ZIRAA'AH MAJALAH ILMIAH PERTANIAN Vol 51, No 1 (2026)
Publisher : Pusat Publikasi Jurnal Universitas Islam Kalimantan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/zmip.v51i1.20141

Abstract

Kucai selain dikonsumsi sebagai sayuran juga dapat dimanfaatkan sebagai tanaman hias karena keindahan bunganya yang memiliki nilai estetika tinggi. Penelitian ini bertujuan untuk mengetahui pemanfaatan kombinasi media tanam biochar tongkol jagung dan kitosan terhadap pertumbuhan dan hasil dalam budidaya vertikultur kucai. Metode yang digunakan adalah Rancangan Acak Lengkap Faktorial dengan dua faktor : Kombinasi media tanam Biochar Tongkol Jagung (300g, 600g, 600g, 900g) dan dosis pupuk Kitosan ( 0, 4, 8 12 g/media tanam). Parameter yang diamati meliputi tinggi tanaman, jumlah daun perumpun, berat basah perumpun dan volume akar. Data dianalisis menggunakan ANOVA dan uji lanjut beda nyata jujur (BNJ) 5%. Hasilnya menunjukkan bahwa kombinasi media tanam Biochar Tongkol Jagung 900g dan Kitosan 12 g/media tanam memberikan pertumbuhan dan hasil yang signifikan. Penggunaan kombinasi media tanam Biochar Tongkol Jagung 900g dan Kitosan 12 g/media tanam menunjukkan potensi sebagai pupuk organik yang efektif untuk tanaman kucai.
Optimalisasi Pertumbuhan dan Hasil Tanaman kucai (Allium Tuberosum) dengan Menggunakan Biochar Tongkol Jagung dan Kitosan sebagai Media Tanam Ananda, Rizki; Titisari, Prima Wahyu
Jurnal Ilmiah Pertanian ( JIPERTA) Vol 8, No 1 (2026): Jurnal Ilmiah Pertanian (JIPERTA), Maret
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jiperta.v8i1.5451

Abstract

In addition to being used as a vegetable, chives are also used in the health sector as a pharmaceutical ingredient because they are antibacterial, including allicin, triterpenoids, flavonoids and saponins, and contain antioxidants that can ward off free radicals. Thus, chives are believed to have benefits for curing diseases such as cancer, hypertension, lowering blood sugar, stimulating appetite, dissolving kidney stones and lowering high blood pressure. Planting media and fertilizer use are one of the main factors that can affect growth, because this is a source of nutrients for plants. This study aims to determine the combination of corn cob biochar and chitosan planting media on the growth and yield of kucai. The method used is a Factorial Completely Randomized Design with two factors: Combination of PMK + Corn Cob Biochar planting media (PMK 1,500g, 1,200g + 300g, 900g + 600g, 600g + 900g) and Chitosan fertilizer dose (0, 4, 8-12 g/planting media). The parameters observed included plant height, number of leaves per clump, wet weight per clump and root volume. Data were analyzed using ANOVA and a further honest significant difference (HSD) test of 5%. The results showed that the combination of PMK 600g planting media + Corn Cob Biochar 900g and Chitosan 12 g/planting media provided significant growth and yield. The use of a combination of PMK 600g planting media + Corn Cob Biochar 900g and Chitosan 12 g/planting media showed potential as an effective organic fertilizer for kucai.