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Andrian Andrian
Universitas Sumatera Utara
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Journal : Indonesian Journal of Business Analytics (IJBA)

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The Implementation of Service Quality, Selling Prices, and Marketing Strategy for Customer Loyalty of PT. Indonesian Telecommunication (Indihome’s Case Study) Andrian, Andrian; Triatmanto, Boge; Sugito, Pudjo
Indonesian Journal of Business Analytics Vol. 4 No. 2 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i2.8392

Abstract

The purpose of this study was to determine whether service quality, selling price, and marketing strategy had an effect on customer loyalty, especially in the field of services. The research was conducted using a quantitative descriptive method. The location of this research was carried out at the Telkom Regional Operation Center 2 (ROC-2) Office, Central Jakarta. In this case the determination of the number of respondents using the Hair’s technique with total respondents in this study amounted to 75 customers who represent Indihome and Telkomsel users in Regional 2. Data collection methods used observation techniques and questionnaires. This research uses validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple regression analysis test, hyphotesis test, and coefficient of determination test. The results showed that the service quality and selling price partially had no significant effect on customer loyalty, but the marketing strategy partially had a significant effect on customer loyalty. Based on the F test, the research results obtained are service quality, selling price, and marketing strategy simultaneously have a significant effect on customer loyalty.
Co-Authors Abiemanyu , Abiemanyu Adi Muhamad Muhsidi Aldi, Rahmad Alhabsyi*, Syarifah Mastura Andi Saputra Andrew Andrew, Andrew Andri Firmansyah Anwar, Misbahul Aprillio Poppy Belladonna Aulia Qadri , Rizni Aulia, Fitrah Nurul Aziz, Prily Fitria Bahrul , Ulum Cahyadi Husadha Cahyani, Roddiyah Dedi Hermon Diah Wulandari Dian Sudiantini Dina Fitria Annuri Dwi Meilany, Windy Dwi Sulastri, Fitria Dzakinah, Syadza Walni Dzakinah Edy Widodo Erni Astuti Faisal Ali, Yusuf Fajri Fajri Fitriani, Meita Ganefri . Gunawan Gunawan Gunawan H. Anang, Rahidin Hambali Hambali Haryanto , Raden Achmad Hasanuddin Hasanuddin Herri Trisna Frianto Herri Trisna Frianto, Herri Trisna Hery Winoto TJ Hikmah, Yulia HS, Christnatalis Idayanti, Irma ika agustina Ika Agustina Istianingsih Sastrodiharjo, Istianingsih Jasmawati, Jasmawati Jessyka, Jessyka Kamal, Wafiq Fadlul Khairil Anwar Khairil Anwar Kiswara Rahmantya, Yanneri Elfa Kuantan, Steven Lailiyya, Nushrotul Lamsyariah, Lamsyariah Lie, Gunardi Lithrone Laricha Salomon Lubis, Reniwati Lusiah Lusiah M. Wahyudi, M. Wahyudi Mahesi Agni Zaus Maksudi Maksudi Meiwatizal Trihastuti Melitina Tecoalu Michelle, Michelle Muhamad Fatchan Murtopo Murtopo, Murtopo Musa Hubeis Natalia, Julietha Lindasari Fortuna Navanti, Dovina Nila Sari, Pratiwi Nilasari, Pratiwi Novi Resmini Novianti, Dian Novitri, Novitri Nurhadi, Jatmika Nuur Atthoriq, Dillah P, Robert Pius Prasetyo, Ery Teguh Pratama, Ananda Nickola Pudjo Sugito, Pudjo Pudyastuti, Esty Rahmat Kurniawan Ramadhani, Yaasiin Reniwati Lubis Riza Amelia Robi, Muhammad Rezqi Sari , Pratiwi Nila Setia, Rifin Sifa Fauziah Silvi Ariyanti Siregar, Efrizal Siti Rohana Nasution Sudana, Undang Sugiarto, Fahmi Arsyalhabs Sukardi Sukardi Sumantyo, Franciscus Dwikotjo Sri Syaiful Islami Syobar, Khaerul Umar, Iswandi Untari, Dhian Tyas Wahyu Putra, Ch. Indra Wahyuddin Wahyuddin Wijayaningsih, Rini Wilson Kosasih Wulandari, Aulia Fitria Yayuk Nurjanah Yoganingsih, Tutiek Yusdani Yusdani Zai, Immanuel Zubir, Muhammad