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All Journal Jurnal Manajemen dan Agribisnis Jurnal Sosial Ekonomi Pertanian Scan : Jurnal Teknologi Informasi dan Komunikasi Agridevina : Berkala Ilmiah Agribisnis Journal of Business & Banking Proceeding International Conference on Information Technology and Business Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis AGRIMOR Jurnal Pertanian Terpadu Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Ilmiah Universitas Batanghari Jambi JURNAL MANAJEMEN MOTIVASI Jurnal Penelitian Pendidikan IPA (JPPIPA) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) EKONOMIS : Journal of Economics and Business Jurnal Pertanian Agros Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Jurnal Riset Bisnis dan Manajemen Tirtayasa JURNAL ILMIAH MAHASISWA AGROINFO GALUH JURNAL AGRICA Jurnal Ilmiah Inovasi Dinamika Governance : Jurnal Ilmu Administrasi Negara Jurnal Ilmiah RESPATI JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) AGROVITAL : Jurnal Ilmu Pertanian Journal of Tropical AgriFood Jurnal Pendidikan dan Konseling Agriecobis : Journal of Agricultural Socioeconomics and Business JAS (Jurnal Agri Sains) Grouper: Jurnal Ilmiah Perikanan Jurnal Agribisnis Nusantara Science and Technology Proceedings Jurnal Ilmiah Agribios Agrimansion: Agribusiness Management & Extension Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) KARYA: Jurnal Pengabdian Kepada Masyarakat Agroteksos International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Indonesian Journal of Innovation Studies Veteran Society : Jurnal Pengabdian Masyarakat Jurnal Ilmiah SOSIO AGRIBIS Tarjih: Agribusiness Development Journal Mediagro Tanjungpura International Journal on Dynamics Economics, Social Sciences, and Agribusiness (TIJDESSA) Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo Jurnal Ilmiah Membangun Desa dan Pertanian Jurnal Riset Multidisiplin : Agrisosco Agroland: Jurnal Ilmu-ilmu Pertanian Jurnal Agrisep
Hamidah Hendrarini
Agribusiness Study Program, Faculty Of Agriculture, Universitas Pembangunan Nasional Veteran Jawa Timur; Jl. Rungkut Madya No. 1, Gunung Anyar, 60294, Surabaya, East Java, Indonesia
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PRODUCTION AND MARKETING MIX OF GLUTINOUS CORN PRODUCTS IN UPT. AGRIBUSINESS DEVELOPMENT Ayu Cahyasusanti; Hamidah Hendrarini; Ika Sari Tondang
MediaTrend Vol 20, No 1 (2025): MARET
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/mediatrend.v20i1.29343

Abstract

Increasing the production of products needed by customers and the marketing mix is the foundation in a product marketing to disseminate products and be increasingly recognized by the public. This study aims to examine the production and marketing of glutinous corn at UPT Agribusiness Development. This research was conducted in November 2023 at UPT Agribusiness Development. The research method applied is the trend analysis method approach and descriptive qualitative with data collection methods through observation, interviews, and documentation. The results showed that the development trend of glutinous corn production in UPT Agribusiness Development tends to fluctuate from 2020-2023, the marketing mix strategy implemented by UPT Agribusiness development uses the 7P method, namely there are innovative products, appropriate prices, strategic places, creative and targeted promotions, quality of people / HR, processes, and complete physical evidence. It can be concluded that the application of the right marketing mix strategy can increase the production and sales volume of sticky corn products.
Analisis Pengaruh Brand Awareness, Electronic Word of Mouth dan Integrated Marketing terhadap Keputusan Pembelian Thiang Makrifat; Hamidah Hendrarini; Eko Nurhadi
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2262

Abstract

This study aims to analyze the influence of brand awareness, e-WoM, and integrated marketing on purchasing decisions for Bonpay Rhanindi products on the Shopee marketplace. A quantitative approach using the Structural Equation Modeling-Partial Least Square (SEM-PLS) method was used in this study. Primary data were collected through questionnaires distributed to 62 respondents using a purposive sampling technique. The results showed that simultaneously and partially there was an influence of brand awareness, e-WoM, and integrated marketing variables on purchasing decisions for Bonpay Rhanindi products on the Shopee marketplace.
KETAHANAN PANGAN RUMAH TANGGA PETANI MISKIN EKSTRIM DI DESA ALASKOKON MODUNG BANGKALAN Muhammad Karimullah; Teguh Soedarto; Hamidah Hendrarini
JURNAL AGRIMANSION Vol 26 No 3 (2025): Jurnal Agrimansion Desember 2025
Publisher : Jurusan Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agrimansion.v26i3.1841

Abstract

Penelitian ini bertujuan untuk menganalisis kondisi ketahanan pangan rumah tangga petani miskin ekstrim metode pangsa pengeluaran pangan dan menganalisis pengaruh karakteristik sosial ekonomi rumah tangga petani miskin terhadap ketahanan pangan rumah tangga petani miskin ekstrim di Desa Alaskokon, Modung, Bangkalan. Populasi yang digunakan berjumlah 45 petani maka sampel yang digunakan sebanyak 45 rumah tangga petani di Desa Alaskokon, Modung, Bangkalan, Madura. Penelitian ini menggunakan metode penggelompokan ketahanan pangan dan analisis regresi linear dengan SPSS (Statistical Package For Social Science). Hasil penelitian tersebut menunjukkan bahwa ketahanan pangan di Desa Alaskokon, Kecamatan Modung, Kabupaten Bangkalan, masih berada dalam kondisi tidak tahan pangan. Sebanyak 38 rumah tangga (84,5%) memiliki pangsa pengeluaran pangan sebesar 60% atau lebih dari total pengeluaran rumah tangga, sedangkan hanya 7 rumah tangga (15,5%) yang mengalokasikan kurang dari 60% pengeluarannya untuk pangan, sehingga masuk dalam kategori tidak tahan pangan. Selain itu, faktor yang mempengaruhi pengeluaran pangsa pangan di Desa Alaskokon, Kecamatan Modung, Kabupaten Bangkalan, yaitu pendapatan (X1) dan jumlah anggota keluarga (X2) memiliki pengaruh yang signifikan, sedangkan pendidikan (X3) tidak memiliki pengaruh yang signifikan. Kata kunci: Ketahanan Pangan, Regresi Linear, Petani Miskin Ekstrem
Pola Konsumsi Pangan pada Ketahanan Rumah Tangga Petani Desa Nyawangan, Kabupaten Kediri Berlian Feby Wijayanti; Hamidah Hendrarini; Nisa Hafi Idhoh Fitriana
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 10 No 1 (2026): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v10i1.34170

Abstract

Food security for farming households is an important issue in agrarian areas that still face limited access and low-quality food consumption. This research aims to analyze the consumption patterns and food security levels of farmer households in Nyawangan Village, Kras District, Kediri Regency. This research uses a quantitative descriptive method thru surveys of 56 farmer households selected by simple random sampling. Primary data were collected thru structured interviews using a 24-hour food recall and a household expenditure questionnaire. Analysis using the Energy Sufficiency Level (ESL) indicator, Expected Food Pattern (EFP), Food Expenditure Proportion (FEP), and cross-classification. The results show an average ESL of 83.8% (insufficient category) and an EFP score of 69.95, indicating a lack of diversity in consumption, still dominated by cereals. The average FEP of 55.96% indicates relatively high food expenditure. As many as 48.21% of households were classified as food secure, while 30.36% were in a state of food insecurity and vulnerability. It is concluded that food security is not yet fully stable due to low consumption diversity and economic pressure. Therefore, food diversification based on local potential, nutrition education, and strengthening the economic resilience of farmers' households is highly necessary.
The Influance Of Digital Marketing, Product Innovation, And Brand Equity On Competitive Advantage Of UMKM Sambal Dede Satoe Aisyah Putri Andini; Hamidah Hendrarini; Nuriah Yuliati
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 3 (2026): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i3.10190

Abstract

This study was conducted at UMKM Sambal Dede Satoe in Surabaya. The high level of competition among chili sauce micro-enterprises and packaged chili products serves as the background of this research, focusing on the aspects of digital marketing, product innovation, and brand equity. The purpose of this study is to analyze the influence of digital marketing, product innovation, and brand equity on competitive advantage at UMKM Sambal Dede Satoe. This research employs a quantitative approach by distributing questionnaires to 65 consumers of Sambal Dede Satoe. The data were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method. The results indicate that digital marketing and brand equity have a positive and significant effect on competitive advantage, while product innovation shows a positive but not significant effect. These findings suggest that digital marketing and brand equity are the strongest factors in enhancing competitive advantage at UMKM Sambal Dede Satoe, whereas product innovation remains incremental and has yet to produce a significant impact. This study is expected to provide practical insights for UMKM Sambal Dede Satoe in strengthening their competitive advantage, particularly through improvements in digital marketing, product innovation, and brand equity.
STRATEGI PENGEMBANGAN USAHATANI JERUK DI DESA KEDAMPUL, MALANG, JAWA TIMUR Hamidah Hendrarini; Hanggita Adwaa Saputri; Prasmita Dian Wijayati
AGRIBIOS Vol 23 No 02 (2025): NOVEMBER
Publisher : Program Studi Agribisnis Fakultas Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/agribios.v23i02.7299

Abstract

This study aims to determine the internal and external factors of sweet orange farming in Kedampul Village, Tumpang District, East Java Regency, and to determine alternative development strategies. The method used in this study is qualitative, conducted purposively, where the questionnaire serves as the main tool for data collection. The data obtained were analyzed using SWOT. The results of the study indicate that alternative strategies implemented in orange farming in Kedampul Village are improving agricultural institutions, striving to improve farmers' human resources, good agricultural practice (GAP) cultivation management standards, and farmers and the government making marketing channels more effective for sustainable, progressive farming and wider marketing. In addition, the results of the SWOT analysis show that the internal factor score is greater than the external factor score of 2.428, the results of the SWOT analysis are located in the sweet orange farming development strategy quadrant. This study provides practical implications for farmers to optimize orange farming through improving business management, expanding wider marketing channels.
DETERMINASI FAKTOR - FAKTOR YANG MEMPENGARUHI KEPUASAN KONSUMEN TERHADAP KINERJA UPT PSBP PROVINSI JAWA TIMUR Arinta Purwanti; Teguh Soedarto; Hamidah Hendrarini
AGRIBIOS Vol 23 No 02 (2025): NOVEMBER
Publisher : Program Studi Agribisnis Fakultas Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/agribios.v23i02.6556

Abstract

Kepuasan konsumen terhadap layanan publik menjadi indikator penting dalam menilai efektivitas kinerja lembaga pemerintah. Dalam praktiknya, layanan sertifikasi benih oleh UPT PSBP Provinsi Jawa Timur masih menghadapi berbagai kendala seperti keterlambatan pelayanan, ketidakjelasan biaya, dan manfaat ekonomi yang belum dirasakan optimal. Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi tingkat kepuasan konsumen terhadap kinerja Unit Pelaksana Teknis Pengawasan dan Sertifikasi Benih Perkebunan Provinsi Jawa Timur. Penelitian ini menggunakan pendekatan kuantitatif eksplanatori dengan metode Structural Equation Modeling berbasis Partial Least Squares (PLS-SEM). Variabel bebas yang dianalisis meliputi biaya sertifikasi (X1), layanan petugas (X2), ketepatan waktu (X3), dan peluang pemasaran (X4), dengan tingkat kepuasan (Y) sebagai variabel terikat. Data primer diperoleh dari 53 responden melalui kuesioner tertutup berskala Likert. Hasil penelitian menunjukkan bahwa biaya sertifikasi, ketepatan waktu, dan peluang pemasaran berpengaruh signifikan terhadap kepuasan konsumen, sedangkan layanan petugas tidak berpengaruh signifikan. Biaya sertifikasi merupakan faktor paling dominan. Temuan ini merekomendasikan perbaikan pada aspek efisiensi biaya, ketepatan layanan, dan integrasi manfaat pasar untuk meningkatkan kualitas pelayanan publik di sektor agribisnis.
Dynamics of Competitiveness and Determinants of Indonesian Cocoa Exports in The Global Market Risqi Firdaus Setiawan; Teguh Soedarto; Hamidah Hendrarini; Mubarokah
Jurnal Manajemen dan Agribisnis Vol. 22 No. 3 (2025): JMA Vol. 22 No. 3, November 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.22.3.302

Abstract

Background: Cocoa is a strategic Indonesian plantation commodity that faces challenges in productivity, quality, and global competitiveness, despite being the world's third-largest producer.Purpose: This study aims to analyze the dynamics of Indonesia's cocoa competitiveness and the determinants of cocoa exports in the global market.Design/methodology/approach: This study used secondary data from the BPS, UN Comtrade, FAO, World Bank, and Bank Indonesia. The analysis includes the Trade Specialization Index (ISP), Export Product Dynamics (EPD) to measure the market position, and the Error Correction Model (ECM) to analyze the determinants of exports in the short and long term.Findings/Results: ISP shows Indonesia as a net exporter with an average value of 0.614 and relatively good strength. The EPD classifies the top destination countries of Malaysia, China, the Philippines and India as Rising Stars, indicating strong growth potential. The ECM results show that production, productivity, price, exchange rate, destination countries’ GDP, RCA, and ECI have a significant effect on exports in the long run, emphasizing the role of structural factors.  Meanwhile, in the short term, the effect is inconsistent because of market volatility and structural limitations.Conclusion: The findings imply that improving productivity, enhancing quality standards, and strengthening the downstream cocoa industry are crucial for increasing Indonesia’s export competitiveness. These efforts can enhance the country’s comparative advantage and economic complexity, thereby supporting sustainable export growth in the global market.Originality/value (state of the art): The integration of ISP and EPD analyses with export determinants using ECM provides a comprehensive overview and practical policy recommendations for the sustainability of cocoa exports. Keywords: Cocoa, global market, Trade Specialization Index, global competitiveness, cocoa exports
Analysis of the Relationship Between Employee Welfare and Employee Retention in Indomaret Fresh Retail Surabaya D'andra Maydzarin Amadea; Hamidah Hendrarini; Mirza Andrian Syah
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 10, No 1 (2026)
Publisher : Faculty of Economics and Business - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jrbmt.v10i1.42643

Abstract

Research Aims: This study aims to examine the impact of employee well-being (encompassing economic well-being and work facilities) on employee retention in the modern fresh retail sector, focusing on Indomaret Fresh outlets in the Surabaya area. It addresses the challenge of high employee turnover rates within dynamic fresh retail operations that threaten operational efficiency, service quality, and the handling of perishable agribusiness products. Design/methodology/approach: Grounded in Maslow’s Hierarchy of Needs Theory and Social Exchange Theory, this study employs a quantitative approach using Partial Least Squares Structural Equation Modeling (SEM-PLS 4.0). A census sampling technique was used, involving 63 active operational employees working shifts across six Indomaret Fresh outlets in Surabaya. Research Findings: Evaluation of the measurement model confirmed high construct reliability (Cronbach’s Alpha = 0.939; Composite Reliability = 0.947) and satisfactory convergent validity (AVE = 0.619 for well-being and 0.610 for retention). However, structural model evaluation demonstrated that employee well-being has a positive but statistically insignificant effect on employee retention (t = 1.130; p = 0.259). This indicates that meeting standard economic needs and providing baseline work facilities alone are insufficient to serve as primary drivers for reducing turnover intentions in shift-based retail environments. Theoretical Contribution/Originality: This study provides empirical insights into the limitations of traditional economic well-being models when applied to the modern fresh retail sector. By applying Maslow’s Hierarchy of Needs and Social Exchange Theory to shift-based operational workers, it highlights that basic hygiene factors (facilities and pay) do not automatically guarantee retention, suggesting that future research and retail management must explore higher-level non-economic needs such as shift-stress management and career progression. Keywords: Retail Management, Economic Welfare, Work Facilities, SEM-PLS.
Kesediaan Konsumen Membayar Lebih untuk Produk Buah di Hokky Graha Family Isma Arifatul Rahma Putri; Sri Widayanti; Hamidah Hendrarini
Ekonomis: Journal of Economics and Business Vol 10, No 2 (2026): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i2.2658

Abstract

Demand for high-quality fruit in modern retail is rising, yet prices at a premium outlet such as Hokky Graha Family remain higher than those at comparable supermarkets. This study describes the socioeconomic characteristics of consumers and estimates their maximum average willingness to pay (WTP) for apples, grapes, and oranges. Primary data were collected from 50 consumers in December 2024 using accidental sampling. Consumer characteristics were analyzed descriptively, while WTP was estimated using the contingent valuation method with a bidding-game technique. The results show that 84% of respondents were willing to pay above the prevailing market price. Most consumers were women (80%), aged 25–64 years (62%), married (64%), high-school graduates (68%), private-sector employees (44%), and earned IDR 4–10 million per month (62%). Among respondents willing to pay a premium, average WTP was IDR 117,738.09/kg for apples (+14.8%), IDR 144,261.90/kg for grapes (+11.3%), and IDR 98,023.81/kg for oranges (+17.3%). Willingness to pay clustered at a 10% premium. The findings indicate limited room for price adjustment; increases above 20% sharply reduce the number of willing buyers.
Co-Authors Achmad Fauzi Adinda Eka Novita Sari Ainul Yaqin Aisyah Putri Andini Alit, Ronggo Almeyda Ashfi Raihan Alvian Dwiangga Wijaya Amalia, Hania Putri Amir, Indra Tjahaja Andhu Ismail Aziza Anggriawan, Teddy Prima Annisa Lulu Anwar, Nadhif Syathiril Aprilia Tri Wulandari Ardiansyah, Rico Yanuar Arinta Purwanti Aristawati, Diyah Ayu Arnesia Ramadani Putri Mega Atika Permata Sari Ayu Cahyasusanti Azizah, Rika Nur Berlian Feby Wijayanti Berliana Adella Ananda Bilqis, Melinda Cahya Yuhan Armandha Cahyasusanti, Ayu Camilla Mumtaza Putri Audria D'andra Maydzarin Amadea Dewi, Angelina Permata Dewi, Rinawati Dita Atasa Dona Wahyuning Laily Dwi Indah Febriyani Dwi Kusuma Wati Dzulfakar, Rizki Malik Eko Nurhadi Eko Nurhadi Eko Nurhadi Eko Nurhadi Eko Nurhadi Elok Dwi Kusnila Endang Yektiningsih, Endang Ernawati, Ernik Ernoiz Antriyandarti Fajar, Yunus Abdul Fanny Cezarelia Rahmadani Farikhah Linda Aurantifolia Fatchur Rozci Ferri Nurviyanto Ramadani Firmansyah, Mochamad Hilmy Firza Prima Aditiawan Gyska Indah Harya Hanggita Adwaa Saputri Heri Susanto Heri Susanto Hopid, Hopid Humairatus Shaliha Idhoh Fitriana, Nisa Hafi Iffa Nurwana Widhiyastuti Ika Sari Tondang Ika Sari Tondang Indah, Pawana Nur Irianto, Oktavyan Dwi Isma Arifatul Rahma Putri Kartiko, Muhammad Habib Dwi Kellysasetia, Pradilla Kenny Prizky Purba Keriapy, Donny Obrial Khoirul Anam Lamarta, Salsabila Aldita M Samsul Arifien Mahanani, Anajeng Esri Edhi Maroeto Mirza Andrian Syah Mu'iz, Mochammad Abdul Mubarokah Mubarokah Mubarokah Muhammad Karimullah Muhammad Masyhudi Sirajuddin Makki Muhammad, Hawari Nabila, Naufal Elvia Nafisah Qurrota A’yyun Namira Zayyan Adristi Nindy Fadillah Noor Rizkiyah NorNor Rahmat Syaikhuddin Nugroho, Sigit Dwi Nur Yunita Puspitasari Nuriah Yuliati Nuriah Yuliati Nurul Nurul Pandu Dewa Dana Pranindhita, Anggie Nur Prasmita Dian Wijayanti Prasmita Dian Wijayati Prasmita Dian Wijayati Qomariyah, Badriyatul Rachmad Kodariawan Rahayu, Indah Ratnakanyaka, Meimy Risqi Firdaus Setiawan Risqi Firdaus Setiawan Rizka Putri Fadilah RIZQA ZALSABILA MULYADI Sacharani, Veronika Sheila Salma Aqila Putri Salsabila, Annisa Ainan Samputri, Ghea Lintang Samsul Huda Santoso, Wahyu Saputro, Gilang Cahyo Sayyidati Latifatun Nisa Shafira, Helen Febriana Shofiyatul Jannah Soedarto, Teguh Sri Tjondro Winarno Sri Tjondro Winarno, Sri Tjondro Sri Widayanti SRI WIDAYANTI Sri Widayanti Sri Widayanti Sudiyarto Sudiyarto Sundusia, Leyna Syarif Imam Hidayat TAUFIK SETYADI Teguh Soedarto Teguh Soedarto Teti Hariyati, Teti Thiang Makrifat Tifani Agustin Tria Mei Hidayati Venosa Putri Mirayudha Verina Anjelita Hutagaol Wahyu Santoso Wahyu Santoso Wahyu Santoso Wardhani, Habsah Al Kautsar Farroha Yektiningsih, Endang Zuhda Mila Fitriana Zuhda Mila Fitriana Zulian, Venni