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Pengaruh Kualitas Pelayanan dan Lokasi Terhadap Keputusan Pembelian Konsumen pada Restoran Jepang Ale's Place Cipoho Sukabumi Mintawati, Hesri; Desianti, Lisa Chandrasari; Sonia, Citra; Abdurrahman, Abdan; Iqbal, M.
JUDICIOUS Vol 5 No 2 (2024): Judicious
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/jdc.v5i2.1855

Abstract

This study examines the influence of service quality and location on consumer purchasing decisions at Ale's Place Japanese restaurant, Cipoho, Sukabumi. Service quality, which includes service speed, staff friendliness, and cleanliness, as well as the restaurant's strategic location, are important factors that can influence customer satisfaction and loyalty. This study used qualitative methods with data collected using observation, interview, and documentation techniques to consumers who have made at least one purchase in the last six months. The results of the study show that good service quality can significantly increase customer satisfaction and encourage repeat purchases. Although the location of the restaurant is not entirely strategic, the uniqueness of the concept and quality of service still attract customers. Therefore, Ale's Place should focus on improving service quality and consider additional factors such as price and promotion to retain and attract more customers.
HUMAN CAPITAL STRATEGY AND DEVELOPMENT OF MSME PERFORMANCE: CASE STUDY OF SUKABUMI ANGET BREAD BUSINESS PERFORMANCE Mintawati, Hesri
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 4 No. 10 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v4i10.3582

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This study analyzes the human resource development of Roti Anget Sukabumi and aims to improve the performance of MSMEs by managing human resources to achieve performance. Small and medium enterprises (MSMEs) are the most important joint ventures in Indonesia's economic activities. The food industry in particular recorded very positive developments and contributed significantly to the country's economic growth. Bread is one of the alternative substitutes for instant food and is very popular among the general public because it is convenient and can be enjoyed by all circles. The research method used is qualitative. Data obtained in the study using observation, interviews, and documentation tools. Research findings show that companies provide human resource management to capitalize on potential market opportunities in the bakery industry. The increasing number of bread producers and consumers will affect the increasing competition among bakery companies. The purpose of this study is to determine the strategy of human resource management (MSMEs) to strengthen the national economy in the Anget Bread business. The conclusion that can be drawn from this study is that, given the importance of human resources in company activities, companies not only need to rely on technological advantages and financial resources, but also manage their human resources optimally. Also about the human factor. Of course, to achieve business results requires the provision of competitive and high-quality human resources.
PEMBERDAYAAN UMKM MELALUI PELATIHAN DIGITAL MARKETING DI DESA MEKARJAYA DALAM PROGRAM KKN UNIVERSITAS NUSA PUTRA TAHUN 2025 Mintawati, Hesri; Sajidin; Arrasyid, Reiza Fandia; Nur Saniyyah, Nabilah; Sheira Cleophila Azzahra; Sumardiani, Nadia; Naufhelia Dwi Athifany; Liana, Nazwa; Sofyan Putri, Indah Rahayu; Dede Rifa Sa’bana; Fannia Nur Putriadi; Wijaya, Putri Khalisa; Nur Hikmah; Fakhri Anam; Nazwa Nadiva Kurniawan; Muhammad Rafiq Abdul Basith; Lutfi Sopiana Putra; M. Fikry N H; M. Raffi Rijalallah
SABAJAYA Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 06 (2025): SABAJAYA : Jurnal Pengabdian Kepada Masyarakat
Publisher : SABA JAYA PUBLISHER

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Abstract

Kegiatan Kuliah Kerja Nyata (KKN) di Desa Mekarjaya, Kecamatan Kabandungan, Kabupaten Sukabumi dilaksanakan untuk menjawab tantangan pengembangan usaha mikro, kecil, dan menengah (UMKM) yang masih minim dalam pemanfaatan digital marketing. Tujuan kegiatan ini adalah meningkatkan kapasitas pelaku UMKM dalam memanfaatkan media sosial dan platform e-commerce sebagai sarana promosi, memperluas pasar, serta memperkuat identitas digital usaha. Metode pelaksanaan meliputi survei kebutuhan, wawancara, pelatihan pembuatan akun media sosial, serta pembuatan logo sebagai identitas produk UMKM yang ada pada desa Mekarjaya. Hasil kegiatan menunjukkan peningkatan pemahaman dan keterampilan pelaku UMKM dalam menggunakan platform digital, terbentuknya akun media sosial bisnis. Program ini diharapkan menjadi titik awal transformasi digital UMKM Desa Mekarjaya menuju usaha yang lebih profesional, modern, dan berkelanjutan.
Pemberdayaan Masyarakat Desa Mekarjaya Melalui Sosialisasi Stunting, Mitigasi Bencana, Dan Edukasi Digital Dalam Program Kkn Universitas Nusa Putra Tahun 2025 Mintawati, Hesri; Nur Rita Handayani; Desianti, Lisa Chandrasari; Sajidin; Reiza Fandia Arrasyid; Nabilah Nur Saniyyah; Sheira Cleophila Azzahra; Nadia Sumardiani; Naufhelia Dwi Athifany; Nazwa Liana; Sofyan Putri, Indah Rahayu; Dede Rifa Sa’bana; Fannia Nur Putriadi; Putri Khalisa Wijaya; Nur Hikmah; Fakhri Anam; Kurniawan, Nazwa Nadiva; Muhammad Rafiq Abdul Basith; Lutfi Sopiana Putra; M. Fikry N.H; M. Raffi Rijalallah
SABAJAYA Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 06 (2025): SABAJAYA : Jurnal Pengabdian Kepada Masyarakat
Publisher : SABA JAYA PUBLISHER

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Abstract

Kegiatan Kuliah Kerja Nyata (KKN) Universitas Nusa Putra tahun 2025 di Desa Mekarjaya dilaksanakan oleh Kelompok 21 dengan fokus utama pada isu stunting, mitigasi bencana, dan pemberdayaan ekonomi melalui digital marketing. Kegiatan ini dilatarbelakangi oleh kondisi desa yang masih menghadapi tantangan kesehatan, keterbatasan pengetahuan mengenai mitigasi bencana, serta rendahnya pemanfaatan teknologi digital untuk meningkatkan ekonomi lokal. Metode pelaksanaan menggunakan pendekatan partisipatif berupa sosialisasi, pelatihan, simulasi, pendampingan, dan kegiatan gotong royong bersama warga. Hasil kegiatan menunjukkan adanya peningkatan pemahaman masyarakat mengenai pencegahan stunting, keterampilan menghadapi bencana, serta kemampuan dalam memasarkan produk pertanian secara digital. Selain itu, program tambahan seperti edukasi cybercrime, Mekarjaya Mengajar, senam sehat, dan gotong royong di fasilitas umum turut memperkuat nilai kebersamaan. Kegiatan ini membuktikan bahwa sinergi antara mahasiswa dan masyarakat dapat menjadi langkah nyata dalam meningkatkan kualitas hidup sekaligus memperkuat ketahanan desa.
Pemanfaatan Teknologi dalam Meningkatkan Komunikasi Bisnis UMKM Timah: Tinjauan Literatur atas Inovasi dan Tantangan Mintawati, Hesri; Desianti, Lisa Chandrasari; Suhendar, Sundari; Martin Selian, Dwi Septiani; Sinta, Shindi Ayu
JUDICIOUS Vol 6 No 2 (2025): Judicious
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/jdc.v6i2.2066

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In today's digital era, the utilization of technology is key to improving business communication, especially for Micro, Small and Medium Enterprises (MSMEs) in the tin sector. This research aims to explore how technology can be used to improve business communication in tin MSMEs, as well as identify innovations and challenges faced. The research methodology involved a comprehensive literature review of relevant academic and practical sources. The results show that technologies such as social media, instant messaging applications, and online collaboration platforms have had a significant positive impact on the efficiency and effectiveness of business communication. However, there are several challenges to overcome, including limited resources, lack of digital literacy, and resistance to change. In conclusion, while technology offers many opportunities to improve tin MSME business communication, the right strategy and ongoing support are needed to overcome the challenges.
Upaya Peningkatan UMKM di Bidang Barang dan Jasa Berupa Kreativitas Buket Dengan Pemanfaatan Pemasaran Metode Teknologi Mintawati, Hesri; Desianti, Lisa Chandrasari; Kharisma , Kharisma; Simangunsong, Bonse Aris Mandala Putra; Handayani, Nur Rita
JUDICIOUS Vol 6 No 2 (2025): Judicious
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/jdc.v6i2.2120

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Micro and small businesses are one of the sectors that have an important role in the Indonesian economy. In this digital area, technology has enabled MKM to expand market reach and increase efficiency in various aspects of business, including marketing varied flower bouquets that can be developed according to the creativity of the maker. adding various contents and adding items that consumers want. This research uses a qualitative interview method with a case study approach. With competent interview and information methods, research is carried out to determine the value of each variable, either one variable or an independent one without creating a room or comparing the variables. others. Thank you for being chosen by Hai Bukit. The operation is in a fairly strategic location, contains and is neat, has a building large enough to accommodate all the high bouquet equipment, holds training on how to make bouquets, the ingredients used are materials that comply with quality standards and do not harm the equipment. used in good condition, production facilities store the necessary materials in a room that is kept clean. This journal discusses efforts to improve micro, small and medium enterprises in the field of goods and services, especially in terms of creativity in making bouquets. One of the strategies used is to utilize technology in This marketing activity is carried out to expand the marketing period and increase the effectiveness of sales of bouquet products
Digital HR, Employee Empowerment, Internal Mobility, Career Development on ‎Knowledge Innovation, and Employee Engagement in Technology Firms in Indonesia Mintawati, Hesri; Maulana , Agung; Pratiwi, Intan Deanida; Sedera, Rakotoarisoa Maminiaina Heritiana; Wen, Goh Khang; Aridan, Muhammad
Journal of Educational Technology and Learning Creativity Vol. 3 No. 2 (2025): December
Publisher : Cahaya Ilmu Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37251/jetlc.v3i2.2479

Abstract

Purpose of the study: This study aims to explore the relationships between Digital Human Resource Management, Employee Empowerment, Internal Mobility, Career Development, Knowledge Innovation, and Employee Engagement in Indonesian technology companies. Methodology: A quantitative approach was used, collecting data from 675 employees via a structured questionnaire with a five-point Likert scale. The data were analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS 3.0). Main Findings: Digital HR directly influences Employee Empowerment and Internal Mobility, which positively affect Career Development. Career Development impacts Knowledge Innovation and Employee Engagement, with Knowledge Innovation serving as a mediator between Career Development and Engagement. Novelty/Originality of this study: This study integrates Resource-Based View (RBV) and Social Exchange Theory (SET), demonstrating how Digital HR competencies and employee reciprocity drive innovation and engagement, providing insights for HR managers in technology firms to enhance talent development and competitiveness.
Developing the influence of discipline and work motivation on the performance of educators in the student guidance section Hesri Mintawati; Asep Hikmat; Kohar Pradesa; Idha Gusmara
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 2 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020242655

Abstract

The purpose of this study was to determine how much influence discipline and work motivation have on teacher performance. The population in this study were 78 teachers at Setukpa Lemdikpol Sukabumi who worked in the student guidance section. The sample size of this study is the same as the population size using the Saturated Sampling Technique. Survey method was used for this research, and questionnaire was the research tool. Simple regression analysis, multiple regression analysis, and simple and multiple correlation analysis were the ways to look at the data. Before testing the proposed hypothesis, an analysis requirement test was conducted. The results of descriptive analysis show that the performance, work discipline, and work motivation of teaching staff are in the high category. While the results of hypothesis testing show: There is a significant positive effect of work discipline on the performance of educators in the student development section of Setukpa Lemdikpol Sukabumi; Work motivation affects the performance of educators in the student development section of Setukpa Lemdikpol Sukabumi. This effect is significant and positive; and There is a significant positive effect of educators' work discipline and work motivation on the performance of educators in the student development section of Setukpa Lemdikpol Sukabumi.
Pendampingan Public Speaking Interaktif Berbasis Video Feedback Untuk Meningkatkan Kepercayaan Diri Mahasiswa Universitas Nusa Putra Mintawati, Hesri; Winarni, Wiwin
SABAJAYA Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 02 (2026): SABAJAYA : Jurnal Pengabdian Kepada Masyarakat
Publisher : SABA JAYA PUBLISHER

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Abstract

Tujuan kegiatan pengabdian kepada masyarakat ini adalah untuk meningkatkan Kemampuan berbicara di depan umum merupakan salah satu keterampilan penting yang perlu dimiliki mahasiswa untuk menunjang keberhasilan akademik maupun kesiapan memasuki dunia kerja. Namun dalam praktiknya, masih banyak mahasiswa yang merasa kurang percaya diri ketika harus menyampaikan ide atau presentasi di hadapan orang lain. Kondisi ini mendorong dilaksanakannya kegiatan pengabdian kepada masyarakat berupa pendampingan public speaking interaktif berbasis video feedback bagi mahasiswa Universitas Nusa Putra. Kegiatan ini bertujuan untuk membantu mahasiswa meningkatkan kepercayaan diri sekaligus mengembangkan kemampuan komunikasi lisan secara lebih efektif. Pelaksanaan kegiatan dilakukan melalui pendekatan partisipatif dan reflektif yang terdiri dari beberapa tahapan, yaitu pengukuran kemampuan awal peserta melalui pre-test, penyampaian materi dasar public speaking, praktik berbicara di depan peserta lain, perekaman penampilan menggunakan media video, serta pemberian umpan balik berbasis rekaman (video feedback). Melalui metode ini, peserta dapat meninjau kembali performa mereka secara objektif sehingga mampu melakukan refleksi dan perbaikan terhadap aspek verbal maupun nonverbal dalam penyampaian pesan. Program pendampingan ini diikuti oleh 40 mahasiswa Universitas Nusa Putra yang berasal dari berbagai program studi. Hasil evaluasi menunjukkan adanya peningkatan kemampuan public speaking dan kepercayaan diri mahasiswa setelah mengikuti kegiatan pendampingan. Nilai rata-rata pre-test sebesar 46,5, sedangkan nilai rata-rata post-test meningkat menjadi 72,0, sehingga terjadi peningkatan sebesar 25,5 poin. Selain peningkatan skor penilaian, peserta juga menunjukkan perubahan positif dalam hal keberanian berbicara, penguasaan materi, pengaturan intonasi suara, serta penggunaan bahasa tubuh yang lebih percaya diri. Berdasarkan hasil tersebut, dapat disimpulkan bahwa pendampingan public speaking interaktif berbasis video feedback memberikan dampak positif dalam meningkatkan kepercayaan diri dan keterampilan komunikasi mahasiswa. Kegiatan ini tidak hanya membantu mahasiswa mengembangkan soft skills yang dibutuhkan di lingkungan akademik, tetapi juga berpotensi menjadi model pengabdian masyarakat yang inovatif dan aplikatif di lingkungan perguruan tinggi.
Penguatan Kompetensi Public Speaking Universitas Nusa Putra melalui Model Microteaching dan Peer Feedback Terstruktur Berbasis Video Mintawati, Hesri; Luckieta, Meiliani; Mandala Putra, Bonse Aris
SABAJAYA Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 02 (2026): SABAJAYA : Jurnal Pengabdian Kepada Masyarakat
Publisher : SABA JAYA PUBLISHER

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Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memperkuat kompetensi public speaking mahasiswa Universitas Nusa Putra melalui penerapan model microteaching dan peer feedback terstruktur berbasis video. Program ini dilatarbelakangi oleh masih rendahnya kemampuan komunikasi lisan mahasiswa, terutama dalam aspek kejelasan penyampaian, penguasaan materi, intonasi, serta bahasa tubuh. Penguatan kompetensi ini menjadi urgensi strategis mengingat kemampuan public speaking merupakan soft skills esensial dalam mendukung keberhasilan akademik dan kesiapan memasuki dunia kerja. Metode pelaksanaan dilakukan secara partisipatif melalui tahapan pre-test, penyampaian materi teknik public speaking, praktik microteaching individu, perekaman performa peserta, serta pemberian peer feedback terstruktur berbasis video yang diakhiri dengan post-test. Kegiatan ini diikuti oleh 40 mahasiswa dari berbagai program studi. Berdasarkan hasil pengolahan data pada Batch 80-, nilai rata-rata pre-test peserta sebesar 40,26 dan meningkat menjadi 80,51 pada post- test, dengan rata-rata peningkatan sebesar 40,25 poin. Mayoritas peserta mencapai kategori kompeten dengan nilai akhir ?80, menunjukkan efektivitas model yang diterapkan. Selain peningkatan skor kuantitatif, mahasiswa menunjukkan perkembangan signifikan dalam aspek struktur penyampaian materi, artikulasi dan intonasi suara, pengelolaan bahasa tubuh, serta kemampuan memberikan dan menerima umpan balik secara profesional. Model microteaching memberikan ruang latihan terfokus, sementara peer feedback berbasis video mendorong refleksi diri yang objektif dan kolaboratif. Berdasarkan hasil tersebut, dapat disimpulkan bahwa model microteaching dan peer feedback terstruktur berbasis video efektif dalam memperkuat kompetensi public speaking mahasiswa. Program ini dapat direkomendasikan sebagai model pengabdian masyarakat yang inovatif, terukur, dan aplikatif dalam pengembangan soft skills di lingkungan perguruan tinggi.
Co-Authors Abdurrahman, Abdan Achyadi, Naya Nur Annisa Agri Hamdani Apriana Aina, Nahla Qurrotul Al-Farizs, Jidan Al-Farizs Albert, Jhoni Alivia, Nazwa Apriansyah, Arip Ardiansyah, Azril Mochammad Arfayan, Elly Argi Ramdhan Mubarak Arrasyid, Reiza Fandia Arrosid, Faisal Asep Hermawan Asep Hermawan Asep Hikmat Asep Hikmat Ateng Hamdani Aulia, Restu Nur Aulia, Tasya Az-zahra, Dilla Prilzilia Azzahra, Vinsa Bonse Aris Mandala Bonse Aris Mandala Putra Simangunsong Citra Dwiyanti Ridwan Dana Budiman Darmariani, Martiana Kusuma Dede Hermawan Dede Rifa Sa’bana Efrida, Irma Fakhri Anam Fannia Nur Putriadi Fasha, Zahra Aprili Fauzan, Fawwar Firdaus, Rifka Salsabila Fitri Afrina Fitriani, Ayu Desi Gibrani, Syairil Giri Verianti Goh Khang Wen Gusmara, Idha H. Kurniawan HANDAYANI, NUR RITA Handayani, Nurita Hariyadi, Septian Haskoro, Nastiti Intan Herawati, Dea Ariana Herdiansyah, Moch Fachreza Heryani, Rina Idha Gusmara Indah, Neng Susan Wulan Purnama Indrawati Indrawati Indrawati Intan Deanida Pratiwi Jainun, Abdul Rahman Jhoni Albert Kharisma , Kharisma Kohar Pardesa Kohar Pradesa Kurniawan Kurniawan, Nazwa Nadiva Laksana, M. Agung Liana, Nazwa Lisa Chandrasari Desianti Louw, Rachmi Febryani Luckieta, Meiliani Lutfi Sopiana Putra M. Fikry N H M. Fikry N.H M. Iqbal M. Luthfi Abdul Ajiz M. Raffi Rijalallah Mandala Putra, Bonse Aris Martin Selian, Dwi Septiani Maskanah, Siti Neng Maulana , Agung Md. Shodiq Meilina Sukmarini Mela, Mela Muhammad Aridan Muhammad Rafiq Abdul Basith Muslim, Meutia Nabilah Nur Saniyyah Nabillah, Adinda Nadia Sumardiani Naufhelia Dwi Athifany Nazareina, Leisya Putri Nazwa Liana Nazwa Nadiva Kurniawan Nenda Suhanda Nur Hikmah NUR RITA HANDAYANI Nur Saniyyah, Nabilah Nurhafida, Gishella Nurohmah, Vinda Amelia P, Bintang Betari P., Meisya Eka Putri Paikun Pradesa, Kohar puspita, dela Putri Khalisa Wijaya Putri Puspita sari Putri, Desti Amelia Putri, Dwi Novianti Qoidah, Nadiatul Rahmawati, Seftiya Rahmi, Eneng Reiza Fandia Arrasyid Risa, Risa Safhira, Futri Safrila, Annisa Sajidin Salsabilla, Rhaisa Saputra, Galih Aditya Sedera, Rakotoarisoa Maminiaina Heritiana Sheira Cleophila Azzahra Shodiq, Moh Djafar Sinta, Shindi Ayu SIPAYUNG, ISKANDAR Sitti Hikmawatty Slamet Sutrisno Sodiq, Md Sofyan Putri, Indah Rahayu Solihah, Siti Sa'adiatus Sonia, Citra Suhardi, Mulyadi Suhendar, Sundari Sukma, Novia Indah Sumardiani, Nadia Suprapto Supriadi, Saffana Azka Supriyadi, Agung Teluma, Brigita Barek Thessa Tri Astuty Vinoza, Ridan Ahwi WIDANINGSIH, WULAN Wijaya, Putri Khalisa Wijaya, Rian Maulana Wiwin Winarni Yayandi, Moh Yuli Dian Rahmawati Yuli Susanti Yusuf Iskandar Zein, Reza Maulana Zemi Maulidi Niansyah