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Blue Economy-Based City Branding Strategy for Coastal Tourism in 3T Areas (Disadvantaged, Frontier, and Outermost) Adawiyah, Sa'diyah El; Mawar; Tuhumury, Joana Juanita; Rahman, Abdul; Handayani, Suci Lestari
Moneta : Journal of Economics and Finance Vol. 4 No. 2 (2026): April 2026
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/moneta.v4i2.1353

Abstract

Kupang Regency in East Nusa Tenggara (NTT) is categorized as a 3T region (Disadvantaged, Frontier, and Outermost) with substantial coastal tourism potential to support sustainable regional development. This study examines the implementation of blue economy based coastal tourism city branding in Kupang Regency using Kavaratzis’ (2004) city branding framework. The study employs a descriptive qualitative design, utilizing direct observation, in-depth interviews, and documentation. Data were collected through purposive sampling of ten key informants from relevant local government agencies, tourism related business actors, and community stakeholders. Semi structured interviews were conducted to explore branding strategies and implementation practices, and the data were analyzed using thematic coding techniques. Data credibility was ensured through triangulation of sources and methods, as well as member checking, while ethical considerations were addressed through informed consent and confidentiality assurance. The findings show that coastal tourism city branding in Kupang Regency is implemented through five interconnected stages: research, deliberation, consultation, action, and communication. The action stage is manifested in community-based ecotourism initiatives, infrastructure and accessibility improvements, and cross-sectoral stakeholder collaboration. These efforts align with the regional development vision of “Kupang Regency Towards Gold 2026” by integrating blue economy principles into coastal tourism development. This study contributes theoretically by contextualizing Kavaratzis’ city branding framework within a coastal tourism setting in 3T regions and practically by offering policy-relevant insights for sustainable tourism branding in resource-constrained areas.
A Tourism Development Strategic Model for Optimizing Village Fund Allocation in Baguk Island, Pulau Banyak, Aceh Singkil Syukri; Haerul Warisin; Muhammad Gusti; R. Dewi Setiani; Mawar; Azhari Aziz Samudra
International Journal of Educational Research Excellence Vol. 5 No. 2 (2026): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijere.v5i2.1875

Abstract

This study aims to develop a strategic model for tourism development through optimizing village fund utilization in Pulau Bagukk, Pulau Banyak Subdistrict, Aceh Singkil Regency, with a focus on financial management perspectives. Despite having significant marine tourism potential, the development of tourism in this area remains suboptimal due to structural and managerial constraints, including limited human resource capacity, weak institutional frameworks, and ineffective allocation of village funds. This research employs a mixed-methods approach, combining qualitative and quantitative data to explore the existing conditions and formulate a comprehensive strategy. Data were collected through in-depth interviews, observations, documentation, and questionnaires. The analytical framework integrates key international theories, including Community-Based Tourism as proposed by Peter E. Murphy, Sustainable Tourism framework by United Nations World Tourism Organization, and Collaborative Governance model developed by Chris Ansell and Alison Gash. Additionally, this study incorporates public financial management principles such as efficiency, effectiveness, and value for money. The findings reveal that village fund utilization is predominantly focused on physical infrastructure, with limited investment in human capital, digital promotion, and institutional strengthening. This condition results in suboptimal economic outcomes and limited community empowerment. Furthermore, the lack of integrated governance and sustainability practices hinders the long-term development of tourism. The study proposes an integrative strategic model that combines Community-Based Tourism, Sustainable Tourism, and Collaborative Governance, supported by optimized village fund allocation as a financial instrument. This model emphasizes capacity building, digital transformation, tourism product development, and institutional strengthening. The novelty of this research lies in integrating tourism development theories with public financial management, positioning village funds as a catalyst for sustainable and inclusive local economic transformation. The findings contribute both theoretically and practically by providing a comprehensive framework for village-based tourism development in coastal and island regions
Digital Innovation in Public Fund Management for Public Housing Finance: A Systematic Review Towards Smart Governance and Its Implications in DKI Jakarta Asmianur, Refa; Oman Rohman Rakinda; Fahd Pahdepie; Mawar; Azhari Aziz Samudra
International Journal of Educational Research Excellence Vol. 5 No. 2 (2026): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijere.v5i2.1892

Abstract

This study examines digital innovation in public fund management for affordable housing financing through a Systematic Literature Review (SLR) approach, aiming to explore its contribution to the realization of smart governance. The review synthesizes relevant studies on digital governance, public financial management, and housing policy to identify patterns, challenges, and research gaps. The findings indicate that digital innovation—such as e-budgeting, integrated financial systems, and data-driven governance—has significantly improved administrative efficiency, transparency, and accountability in public finance. However, its impact on affordable housing financing remains limited due to fragmented institutional coordination, insufficient data integration, and weak organizational capacity. The study reveals that digital transformation often remains at a procedural level and fails to produce substantive governance improvements. Addressing this limitation, the study proposes an integrative framework in which smart governance is achieved through the alignment of three key dimensions: digital infrastructure, institutional capacity, and collaborative governance processes. This framework highlights that technological advancement alone is insufficient without organizational readiness and cross-sector coordination. The findings offer theoretical contributions to Public Administration by integrating digital governance and public financial management within the housing sector. Practically, the study provides policy implications relevant to urban contexts, including DKI Jakarta, in enhancing effective and data-driven housing finance governance.
Co-Authors Abdul Rahman Abdul Rahman Adawiyah, Sa'diyah El Adelia Aperiliana Bella Agus Suradika Ahista Maharani Akram Akriandi Amin Alfarah Firdayanti Amin, Akriandi Amiruddin Andi Alif Rifai Ukkas Andi Muhammad Taufiq Andriansyah Andriansyah Andriyani, Lusi Annisa Syahratul Jannah Ardiyanto, Fajar Armayanti Asdar Asmianur, Refa Asrul Aswandi Sadril Aulia Agustina Ayu Maulani Ayulia Azhari Aziz Samudra Darmawati Santoso Dea Novita Deni, Deden Desri Suryani Deswita Maharani Br Mataniari Dimas Dwi Raharjo Dinda Puspita Gita Dini Ikayanti Djoni Gunanto Ernawati , Erna Erva Aulia Janna Eva Anggi Puspita Fahd Pahdepie Fajar Eko Purnama Rustan Fanny Fitri Fadillah Ferdinan Feri Fitria Ogina Haerul Warisin Handayani, Suci Lestari Harianto Hendra Sitindaon , Soni Irmawati Iswandari, Hanifah Ivan Benedict Tambunan Izzatul Ilmi Juita Sari Kurnia Armayanti, Andi Kurniawan Lilis Istiyani M. Ibnu Muhadzib Zaki Nurachman M. Mubdi Fahril M. Raka Harsyarudin Maisyarah Makmur Mifta Fadhli As’ad Misky, Kias Muhammad Al Mita Apriani Mochamad Nurdin Muh Amar Muh. Asrullah Muslim Muh. Rohman Muhammad Akbar Kadir Muhammad Gusti Muhammad Iqbal Qalbaini MUHAMMAD LUTFI Muhammad Raihandi Muhammad Revil Syaputra Muhammadaree Waeno Muhlis Hajar Adiputra Muslikhah , Febri Palupi Nasir Nasrullah Nur Amin Nurahmi Ramadhani Nurmisda ramayani Oman Rohman Rakinda Pasaribu, Ahmad Jamil R. Dewi Setiani Rahim, Salsabila Nuur Raihani Khairunissa Barni Ramli Saputra Ranti Rian Muhammad Reski Riska Amelia Rohani rusdiana Samsunandar Samsuriah Sarah Sinyo Sudirman Sya'Bany, Raihan Raihan Nabil As Syamsia syuhada Syukri Tuhumury, Joana Juanita Ummu Kalsum Uswatun Uswatun Nur Auliya Widiastuti , Linda YUNITA