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All Journal JDM (Jurnal Dinamika Manajemen) JURNAL ADMINISTRASI BISNIS STRATEGIC Monex: Journal of Accounting Research Jurnal Manajemen Pelayanan Publik Prosiding Penelitian dan Pengabdian kepada Masyarakat Journal of Governance AdBispreneur Sosioglobal : Jurnal Pemikiran dan Penelitian Sosiologi Sketsa Bisnis Journal of Secretary and Business Administration Business Innovation and Entrepreneurship Journal Organum: Jurnal Saintifik Manajemen dan Akuntansi JURNAL LENTERA BISNIS Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Pendidikan dan Konseling Ilomata International Journal of Management Jurnal Ilmiah Manajemen Kesatuan Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik Ilomata International Journal of Management Journal of Applied Data Sciences Bahtera Inovasi Jurnal Ekonomi Journal of Accounting and Finance Management (JAFM) Media Riset Bisnis & Manajemen Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) West Science Business and Management Jurnal Lentera Pengabdian Jurnal Administrasi Bisnis JANE (Jurnal Administrasi Negara) Jurnal Penelitian dan Pengabdian Kepada Masyarakat (JPPM)
Ria Arifianti
Administrasi Bisnis, Fakultas Ilmu Sosial Dan Politik, Universitas Padjajaran
Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Transportation Other

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PEMASARAN ONLINE EKONOMI KREATIF DI KECAMATAN ANDIR DAN CICENDO Lina Auliana; Ria Arifianti; Mochammad Benny Alexandri
Prosiding Penelitian dan Pengabdian kepada Masyarakat Vol 5, No 3 (2018): Prosiding Penelitian dan Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (485.759 KB) | DOI: 10.24198/jppm.v5i3.19947

Abstract

Menuju era globalisasi saat ini , persaingan bisnis pada berbagai jenis usaha semakin ketat. Dengan semakin banyaknya pesaing yang memproduksi produk yang sama dan masuknya pemodal asing kedalam wilayah Indonesia , sehingga pilihan yang ditawarkan kepada konsumen semakin banyak. Jika sebagai produsen barang dan jasa kita tidak mengenal dan memelihara hubungan baik dengan konsumen, tanpa disadari konsumen tersebut akan dengan mudah beralih kepada ompetitor baru . MemiIiki konsumen yang loyal adalah tujuan akhir dari semua organisasi. Tetapi kebanyakan dari organisasi tidak mengetahui bahwa loyalitas konsumen dapat dibentuk melalui beberapa tahapan , mulai dari mencari calon konsumen potensial sampai dengan advocate customers yang akan membawa keuntungan bagi organisasi. Industri Kreatif akan menjadi trend industri dunia dalam beberapa tahun mendatang. Stagnasi pertumbuhan ekonomi dan degradasi lingkungan yang semakin mengkhawatirkan, mendorong seluruh dunia untuk lebih mengedepankan kreativitas dalam berkehidupan ekonomi yang memaksimalkan nilai tambah dari suatu produk barang dan jasa dalam rangka keberlanjutan kehidupan dan peradaban manusia. Pengabdian pada Masyarakat ini bertujuan : 1.Pelatihan Pemasaran Online bagi Produk Kreatif di Kecamatan Andir dan Cicendo Kota Bandung. 2. Melakukan pemetaan Industri Kreatif di Kecamatan Andir dan Cicendo Kota Bandung. Hasil pengabdian ini ini diharapkan dapat digunakan sebagai pengembangan ilmu administrasi bisnis, khususnya pada industry kreatif di Kota Bandung. Selain itu, PPM ini diharapkan dapat menjadi bahan rujukan bagi pihak yang berminat yang berminat mengembangkan dan menambah variabelvariabel yang secara konseptual mempengaruhi kinerja UKM industry kreatif.
Pengaruh Selebrity Endorsme, Brand Image, dan Testimoni dalam Meningkatkan Minat Beli Produk (Studi Kasus : Instagram UKM Kylafood) Ogi Maulana Firli; Muhamad Rizal; Ria Arifianti; Asmaul Husna
Bahtera Inovasi Vol 4 No 2 (2021): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen Fakultas Ekonomi UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v4i2.3432

Abstract

The purpose of this study is to determine the effect of Celebrity Endorsement, Brand Image, and Testimonials on consumer buying interest in Kylafood products on Instagram Social Media. The research methods used in this research are descriptive and quantitative methods. Data analysis techniques and research model submissions use Structural Equation Modeling-Partial Least Square (SEM-PLS) with 95 questionnaire distribution data aimed at people who at least follow one celebrity endorsment on Instagram, know the kylafood brand, know the testimonials of the kylafood brand and intending to buy kylafood products. The results of this study state that the celebrity endorsement and testimonial variables have a significant positive effect on buying interest in Kylafood products on Instagram, while the brand image variable has a positive but not significant effect.
Strategi Model Bisnis UMKM Kuliner untuk Bertahan di Era COVID-19 Richa Nahdalaily Fathara; Muhamad Rizal; Ria Arifianti; Asmaul Husna
Bahtera Inovasi Vol 4 No 2 (2021): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen Fakultas Ekonomi UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v4i2.3434

Abstract

The purpose of this study is to describe the business model innovation with the Business Model Canvas approach that can be applied to MSMEs during the COVID-19 pandemic so that MSMEs can survive (business resilience). This research uses a qualitative method, with literature studies accessed from several sources, both print and electronic media, books, and research results from various electronic journals. The data analysis used is descriptive analysis. The description of the business model innovation is presented using the Business Model Canvas (BMC) tools. The nine blocks of BMC are important elements that must be thoroughly analyzed in detail in order to achieve business resilience. A business model strategy is needed in achieving business goals and developing SME products so that they are more competitive and can survive in the pandemic era. The use of the right business model will result in MSMEs being able to achieve business resilience.
Pengaruh Orientasi Kewirausahaan, Kinerja Pemasaran, dan Kapabilitas TIK Terhadap Keunggulan Bersaing Pada Pelaku UMKM di Sentra Industri Sepatu Cibaduyut Kota Bandung Mochammad Rifky Pamungkas; Muhamad Rizal; Ria Arifianti; Asmaul Husna
Bahtera Inovasi Vol 4 No 2 (2021): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen Fakultas Ekonomi UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v4i2.3435

Abstract

Covid-19 penetrates into Indonesia to have an impact on Business, Micro, Small and Medium Enterprises (MSMEs). One of the MSMEs affected by the Covid-19 pandemic is the Cibaduyut Shoe Industry Center. This has an impact on business, marketing, information and the competitiveness of MSME players in Cibaduyut. So the research objective is to find and determine the effect of entrepreneurial orientation, marketing performance, and ICT capabilities on competitive advantage. The research method used is quantitative with the research sample being SMEs in Cibaduyut and analysis using Structural Equation Modeling-Partial Least Square. While the results of the study provide results for the greatest influence on the ICT capability variable of 44.9%. The conclusion in this study is that the entrepreneurial orientation variable and marketing performance do not have a significant effect on competitive advantage, while the ICT capability variable has a significant effect.
Strategi Marketing Pada CV. Kembar Jaya Kreatif Dengan Memanfaatkan Analisis Swot Serta QSPM Tradiga Nur Aziz; Muhamad Rizal; Ria Arifianti; Asmaul Husna
Bahtera Inovasi Vol 4 No 2 (2021): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen Fakultas Ekonomi UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v4i2.3436

Abstract

CV. Kembar Jaya Kreatif is an industry engaged in garment or convection. The results of the CV. Kembar Jaya Kreatif from September 2017 to April 2019 can be seen if there are some months of income that do not meet the income target that has been set. Therefore CV. Kembar Jaya Kreatif is obliged to devise a new strategy in order to increase income in order to achieve the targets that have been set. SWOT analysis is used to obtain alternative strategies, where strategic alternatives are obtained from internal and external aspects of the industry. Information and research data consist of primary and secondary information, the analytical tools used in this research are the IFE (Internal Factor Evaluation) matrix, the EFE (External Factor Evaluation) matrix, the IE (Internal-External) matrix, the SWOT matrix (Strengths, Weakness). , Opportunities, and Threats), as well as QSPM (Quantitative Strategic Planning Matrix). The SWOT matrix creates 5 strategic alternatives that can be implemented by the industry. Based on the QSPM results from 5 alternatives, one of the prioritized alternative strategies is to use existing technology to carry out marketing activities and sell products online such as through social media and e-commerce with a TAS score of 6, 303.
Manajemen Bisnis Aerotropolis (Airport City): Sebuah Studi Pemetaan Sistematis Jajang Ginanjar; Muhamad Rizal; Ria Arifianti
Bahtera Inovasi Vol 5 No 1 (2021): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen Fakultas Ekonomi UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v5i1.3462

Abstract

The application of the concept of aerotropolis (airport city) in various parts of the world requires holistic planning. Aspects that affect the implementation of airport cities must be considered in planning. The linkage between regulations, government support, business schemes, land ownership, and human resources, is an important capital in realizing an airport city. This study is an initial research that aims to identify the results of research that has been carried out in the field of Aerotropolis business management using a systematic mapping study (SMS). The purpose of this mapping is to find out what Aerotropolis topics are being researched. This article focuses on 10 airport cities in the world that have applied the Aerotropolis model in their development, namely Amsterdam, Paris, Dubai, Dallas, Chicago, Memphis, Hong Kong, Singapore, Incheon, and Washington. This study uses a qualitative method by going through a literature study. The search is done through Google Scholar. It is intended that the output of this SMS can describe opportunities with the aim of exploring topics and new ideas in managing the Aerotropolis (aerocity-airport city) business apart from exploiting previously existing topics. Recommendation of study results from Aerotropolis Development with a research focus on Aerotropolis Development Practices. Qualitative methods are mostly used in research on this Aerotropolis.
Analisis Strategi UMKM Jiwaku Ricebowl dalam Menghadapi Pandemi Covid -19 Anindita Nurjihan Dwi T; Muhamad Rizal; Ria Arifianti; Asmaul Husna
Bahtera Inovasi Vol 5 No 1 (2021): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen Fakultas Ekonomi UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v5i1.3465

Abstract

On March 10, 2020, the start of the Covid-19 pandemic caused an impact that was felt by several countries, even the government and society. One of the impacts that is felt is not only a health problem but also attacks the country's economy, for example MSMEs as the Micro, Small and Medium Enterprises sector are experiencing a severe impact due to the Covid-19 pandemic. Based on information processed by LIPI's P2E, the impact of tourism shrinkage on MSMEs engaged in the micro food and beverage business reached 27%. Meanwhile, the impact on small food and beverage businesses was 1.77% and medium enterprises was 0.07%. This research is intended to see where the Covid-19 pandemic has grown and how it impacts the economy in Indonesia, especially MSMEs. Afifuddin Suhaeli Kalla said that income from MSMEs has decreased by 70% since the Covid-19 pandemic and this decreased turnover was also felt by Jiwaku's business after the PSBB was implemented. government because the city of Bandung has been exposed to the virus. This research was conducted to identify what MSME players were doing in order to maintain their business during the Covid-19 Pandemic. This research aims to describe and describe what strategies MSME actors want to try in order to be able to continue to survive and become more responsive to changes in the business climate through a SWOT analysis. This research uses a descriptive qualitative research approach and SWOT analysis to digest and create a strategy formulation.
IMPLEMENTASI KEBIJAKAN PERCEPATAN PENCEGAHAN DAN PENANGGULANGAN STUNTING DI KABUPATEN BANDUNG Dian Rosa Sunaryo; Candradewini Candradewini; Ria Arifianti
Responsive: Jurnal Pemikiran Dan Penelitian Administrasi, Sosial, Humaniora Dan Kebijakan Publik Vol 4, No 4 (2021): Responsive: Jurnal Pemikiran Dan Penelitian Bidang Administrasi, Sosial, Humanio
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/responsive.v4i4.34716

Abstract

Penelitian ini tentang implementasi kebijakan percepatan pencegahan dan penanggulangan stunting di Kabupaten Bandung. Terbitnya Perbup Bandung No. 74 Tahun 2019 tentang Percepatan Pencegahan dan Penanggulangan Stunting tentunya menjadi langkah konvergensi dalam kegiatan yang berkaitan dengan pencegahan stunting. Adanya Pandemi  Covid-19 ini memberikan pengaruh yang cukup besar terhadap program gizi terkait stunting di Kabupaten Bandung. Penulis menggunakan teori Van Meter dan Van Horn yang menyebutkan ada enam indikator yaitu standar kebijakan dan sasaran, sumber daya, komunikasi, Karakteristik badan Pelaksana, lingkungan sosial ekonomi dan politik serta sikap pelaksana. Metode yang digunakan dalam penelitian ini yaitu metode penelitian kualitatif dan deskriptif. Teknik pengumpulan data dilakukan dengan mengumpulkan data primer dan data sekunder melalui wawancara dan observasi dalam bentuk laporan kegiatan. Penentuan informan, Peneliti menggunakan teknik purposive sampling. Dari penelitian, diambil kesimpulan bahwa percepatan pencegahan dan penanggulangan stunting tidak berhasil dalam menurunkan kasus stunting di Kabupaten Bandung walaupun kegiatan-kegiatan pencegahan dan penanggulangan stunting telah dilaksanakan, baik intervensi gizi sensitif maupun spesifik dikarenakan pandemi Covid-19. The study discusses about the implementation of policies for acceleration of stunting prevention and control in Bandung Regency. The issuance of Bandung Regents’ Rules No. 74 of 2019 about the Acceleration of Stunting Prevention and Control surely becomes a convergence stage in activities related to stunting prevention. Covid-19 Pandemic has a significant influence on nutrition program related to stunting in Bandung Regency. The study used the theory of Van Meter and Van Horn stating that there are six indicators. Those are policy standard and target, resource, communication, characteristics of implementing agency, the socio-economic and political environment, as well the attitude of the implementer. The method used was qualitative and descriptive. The data collection techniques were conducted by collecting primary and secondary data through interview and observation in the form of activity report. In addition, the study used purposive sampling technique to determine the informants. It can be concluded from the study that the acceleration of stunting prevention and control do not succed in recuding stunting cases at Bandung Regency, although  stunting prevention and control activities have been carried out both sensitive and specific nutrition interventions due to the Covid-19 Pandemic.
IMPLEMENTASI E-GOVERNMENT DI KOTA TANGERANG MENJADI SMART CITY (Studi Kasus Aplikasi Tangerang Live) Restu Ramadhan; Ria Arifianti; Riswanda Riswanda
Responsive: Jurnal Pemikiran Dan Penelitian Administrasi, Sosial, Humaniora Dan Kebijakan Publik Vol 2, No 4 (2019): Responsive: Jurnal Pemikiran Dan Penelitian Administrasi, Sosial, Humaniora Dan
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (321.547 KB) | DOI: 10.24198/responsive.v2i3.26083

Abstract

ABSTRAKIndonesia merupakan salah satu negara yang telah menggunakan internet dalam menyampaikan informasi serta pelayanan dari pemerintah kepada masyarakat, yang dimana dahulunya segala sistem masih manual dan memerlukan waktu yang lama, serta proses yang panjang. Sekarang dengan adanya teknologi informasi dan komunikasi sudah diminimalisisir di Indonesia sehingga semua informasi serta pelayanan dari pemerintah serba cepat. Pemerintah kota tangerang mempunyai kebijakan smart city berbasis aplikasi yaitu aplikasi Tangerang live untuk mempercepat pelayanan publik tetapi dalam hal implementasi program smartcity belum berjalan dengan baik dikarenakan beberapa masalah seperti sosialisasi yang belum maksimal, sumberdaya manusia yang belum kompeten, penanganan layanan yang masih lambat, serta tidak adanya landasan hukum yang mengatur aplikasi tangerang live.Kata kunci: Smart City, Impelementasi, Tangerang Live
EVALUASI PELAKSANAAN KEBIJAKAN BIAYA OPERASIONAL KESEHATAN DI PUSKESMAS SANTOSA KABUPATEN BANDUNG Yogi Mochamad Nurul Hikmah; Nenden Kostini; Ria Arifianti
Responsive: Jurnal Pemikiran Dan Penelitian Administrasi, Sosial, Humaniora Dan Kebijakan Publik Vol 4, No 4 (2021): Responsive: Jurnal Pemikiran Dan Penelitian Bidang Administrasi, Sosial, Humanio
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/responsive.v4i4.34742

Abstract

Dari hasil Pelakanaan Penilaian Kinerja Puskesmas Tahun 2020 Puskesmas santosa berada pada Kategori cukup hal ini di sebab kan karena banyaknya Program – program Kesehatan yang belum tercapai baik Program Upaya Kesehatan Perorangan, Upaya Kesehatan Masyarakat maupun Manajemen Puskesmas, begitupun pada tahun 2020 Puskesmas Santosa Masih ada pada kategori Sedang, tidak adanya peningkatan pada Penilaian Kinerja Puskesmas menjadi kesenjangan terutama dengan di alokasikannya Biaya Operasional Kesehatan ke Puskesmas, padahal tujuan dari Kebijakan BOK itu sendiri adalah agar puskesmas dapat meberikan pelayanan yang lebih baik kepada masyarakat. Berdasarkan beberapa indikasi masalah tersebut, maka peneliti tertarikuntuk melakukan melakukan penelitian lebih lanjut dengan judul penelitian“Evaluasi Pelaksanaan Kebijakan Bantuan Operasional Kesehatan (BOK) di Puskesmas Santosa Kabupaten Bandung, untuk mengetahui hasil evaluasi Pelaksanaan kebijakan Biaya Operasional Kesehatan (BOK) di Puskesmas Santosa Kabupaten Bandung. Dimana metode yang di gunakan dalam penelitian ini adalah Kualitatif, dimana untuk penelitian ini peneliti menggunakan metodet triangulasi data. evaluasi Kebijakan Biaya Operasional Kesehatan di Puskesmas Santosa Kabupaten Bandung pada prinsifnya sudah berjalan sesuai dengan apa yang menjadi tujuan Kebijakan BOK, namun dikarenakan masih adanya permasalahan – permasalahan yang melatarbelakangi kebijakan Biaya Operasional Kesehatan Belum Berjalan Dengan baik salah satunya alokasi anggaran yang Turun ke Puskesmas tidak tepat waktu yang menyebabkan alokasi anggaran tidak sepenuhnya dapat di direalisasikan, sehingga kegiatan – kegiatan yang sudah di rencanakan dalam Plan Of Action tidak bisa di laksanakan.
Co-Authors Adika Fauzi Akbar Imran Adjie Ahmad Darajat Afifah Rashif Agus Taryana Agus Taryana Ahmad Hadi Fauzi Ajeng Putri Hanifah Al Farisi, Hasan Anindita Nurjihan Dwi T Anjar Priatama Arbi Abdul Kahfi Arbi Abdul Kahfi Arianis Chan Asmaul Husna Aulia, Muhammad Dzaki Barkah, Cecep Safa’atul Candra Sopiana Candradewini Candradewini Dian Fordian Dian Rosa Sunaryo Dinda Tiara Sani Dudi Ahmad Wardiana Erick Darmadjaya Erna Maulina Farah Putri Firsanty Farah Putri Firsanty Farhan Maulana Fasya Dita Sabira Fasya, Siti Nadhira Fatahurrazak Fauzan, Tribowo Rachmat Ferdy Syari Hidayat Firmansyah, Putra Imam Hasan Al Farisi Healthy Nirmalasari, Healthy Husein Faryuki Sukarno Imam Suwandi Indiani, Dini Jajang Ginanjar Juliana, Meyli Permata Kahfi, Arbi Abdul Laksono Trisnantoro Lazuardi, Muhammad Lutfi Lina Auliana M. Rizal Mahira, Siti Alyqha Marga Anjar Distyarini Marsha Aulia Hakim Mas Halimah Mas Rasmini Maulana, Farhan Meisa Dai, Ratna Mochammad Benny Alexandri Mochammad Rifky Pamungkas Moh. Benny Alexandri Mohammad Benny Alexandri Muhamad Rizal Muhamad Rizal Muhamad Rizal Muhamad Rizal Muhammad Ainul Fahmi Muhammad Lutfi Lazuardi Muhammad Rizal Muhammad Rizal MUHAMMAD RIZAL Muhammad Rizal Muhammad Zindan Taufikurrahman Mukhti, Wahyu Krisna Nenden Kostini Novie Indrawati Sagita Nugraeni, Wijayanti Nur Jamilah Nurdin, Tubagus Asep Nurjamilah Nurjamilah Nurjamilah, Nurjamilah Ogi Maulana Firli Purba, Rivan R. Anang Muftiadi R. Arief Helmi R. Ratna Meisa Dai, R. Ratna Meisa Rachmat Fauzan, Tribowo Raden Marsha Aulia Hakim Raden Ratna Meisa Dai Restu Ramadhan Restu Ramadhan Richa Nahdalaily Fathara Riswanda Riswanda Riswanda Riswanda Rivani - Rivani . Rivani Rivani Rivani Rivani Rizki Ananda Ramadhan Ruslan, Budiana Sabila Nurul Fauziah Sam'un Jaja Raharja Sandjaya, Teguh Sara Rizka Rotua Manurung Selvi Centia Shafiyatuzzahra, Qotrunnada Sumadinata, Widya Syahwanda, Adisty Putri Tetty Herawaty Tradiga Nur Aziz Tribowo Rachmat Fauzan Vidi Paramestri, Nabila WAHJU GUNAWAN Wijayanti Nugraeni Wisnumulya, Dicky Yayan Nuryanto Yogi Mochamad Nurul Hikmah