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PENGARUH KUALITAS PRODUK TERHADAP MINAT BELI PADA BAKARA CAFE & KITCHEN DEPOK Anjar Priatama; Ria Arifianti; Raden Ratna Meisa Dai
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1162

Abstract

This research aims to determine and test the influence of product quality on purchasing intention at Bakara Cafe & Kitchen Depok. In this research, sampling used a non-probability sampling method with a purposive technique for Bakara consumers as respondents. The data used in this research uses primary and secondary data, namely questionnaires as primary data and observations as secondary data using quantitative methods. The results in this research obtained a significance value of 0.867 > 0.05 resulting from the correlation analysis test. Then the product quality variable has an influence of 74.9% on the purchase intention variable and the rest is influenced by other factors. Apart from that, the t value is 18,004 and the t table value is 1.982, so t count > t table or (18,004) > 1,982, meaning H0 can be rejected and H1 can be accepted or the hypothesis can be accepted with a significant influence between the product quality variable and the purchase intention variable.
ANALISIS PERAMALAN PERMINTAAN BENSIN PERTAMAX MENGGUNAKAN METODE TIME-SERIES FORECAST PADA PT. ZINDAN UTAMA JAYA PADA TAHUN 2024 Muhammad Zindan Taufikurrahman; Ria Arifianti; Raden Marsha Aulia Hakim
JURNAL LENTERA BISNIS Vol. 13 No. 3 (2024): JURNAL LENTERA BISNIS, SEPTEMBER 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i3.1214

Abstract

Gas Station PT. Zindan Utama Jaya is a company engaged in the marketing of fuel and gas located in Cirebon City. This study aims to enable the company to see the prediction of the amount of fuel demand in the next period so that the company can prepare fuel stock in this case Pertamax fuel, and the company can also prepare future marketing strategies seen from the forecast results. The research method used is quantitative with a time-series method that uses historical data on gasoline sales at PT. Zindan Utama Jaya for one year as the main data and its implementation with the dimensions of time series, behavior of demand, and causes of demand behavior. In its calculations, this study uses the moving average method, exponential smoothing, and adjusted exponential smoothing with error calculations using MAD, MSE, and MAPE. The results of this study indicate that the most effective calculation method calculated from the smallest error is the exponential smoothing method with α = 0.1.
Digital Marketing Applications in the Retail Sector: A Systematic Mapping Study Indiani, Dini; Ria Arifianti; Anang Muftiadi
Ilomata International Journal of Management Vol. 5 No. 2 (2024): April 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v5i2.1168

Abstract

This study investigates the trends, methods, research types, and focus areas of digital marketing applications in retail from 2018 to 2022. Through a systematic mapping of fifty articles, the study aims to identify key contributions by country, prevalent research methods, types, and focal areas. The analysis reveals an overall increase in publications over the period, with a notable decline in 2022. In 2021, the United States and the United Kingdom emerged as the leading contributors to research in this field. Quantitative methods and Validation Research were found to be predominant, with Solution Papers following. A significant focus of recent research has been on Social Media Marketing and Emerging Technologies. The study provides a thorough review of recent developments in digital retail marketing, laying the groundwork for future research advancements
SUPPLY CHAIN PADA PENGUSAHA JERUK DI LEMBANG Arifianti, Ria; Fordian, Dian; Taryana, Agus; Nuryanto, Yayan; Sandjaya, Teguh
Responsive: Jurnal Pemikiran Dan Penelitian Administrasi, Sosial, Humaniora Dan Kebijakan Publik Vol 7, No 2 (2024): Responsive: Jurnal Pemikiran Dan Penelitian Administrasi, Sosial, Humaniora Dan
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/responsive.v7i2.56485

Abstract

This research was conducted to analyse the implementation of the supply chain in the citrus entrepreneurs in Lembang. This research uses a descriptive method. The data collection techniques used were a literature study and a field study. Field studies include observation, interviews.  Implementation of supply chain management in citrus entrepreneurs involves entrepreneurs as suppliers, and consumers. Consumers in question are business people such as supermarkets, merchants in traditional markets.  Penelitian ini dilakukan untuk menganalisis pelaksanaan supply chain pada pengusaha jeruk di Lembang. Penelitian ini menggunakan metode deskriptif. Teknik pengumpulan data yang digunakan adalah studi kepustakaan dan studi lapangan. Studi lapangan meliputi observasi, wawancara.  Pelaksanaan Supply chain management pada pengusaha jeruk melibatkan pengusaha sebagai supplier, dan konsumen. Konsumen yang dimaksud adalah pelaku usaha seperti supermarket, para pedagang yang ada di pasar tradisional.
MODEL MATA RANTAI PASOKAN DI MASA PANDEMI (STUDI PADA RESTORAN CEPAT SAJI) Arifianti, Ria; Raharja, Sam’un Jaja
Adbispreneur Vol 8, No 2 (2023): AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausa
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/adbispreneur.v8i2.47915

Abstract

This study aims to find out how the supply chain model is for restaurant who sell food or fast food. This model was studied because there was a change in concept when a pandemic occurred. The method used is descriptive. Data collection techniques using observation, interviews with the restaurant traders. The chain model that is carried out at fast food restaurants involves 2 channels, namely the path used for ordering independently without involving a third party, in this case ordering via the online/application route. And the second line is specifically for online ordering and involves delivery services such as Gofood or Gosend.Penelitian ini bertujuan untuk mengetahui model mata rantai pasokan untuk pengusaha restoran yang menjual makanan atau cepat saji. Model ini dikaji karena adanya suatu perubahan konsep ketika terjadi pandemic. Metode yang digunakan adalah deskriptif. Teknik pengumpulan data menggunakan observasi, wawancara dengan pedagang restoran  tersebut. Model mata rantai  yang dilakukan pada restoran cepat saji melibatkan 2 jalur yaitu jalur yang digunakan untuk pemesanan secara mandiri tanpa melibatkan pihak ketiga dalam hal ini penesanan melalui jalur online/aplikasi. Dan jalur yang kedua khusus untuk pemesanan secara online dan melibatkan jasa antar seperti Gofood atau Gosend.
Digital Marketing Applications in the Retail Sector: A Systematic Mapping Study Indiani, Dini; Ria Arifianti; Anang Muftiadi
Ilomata International Journal of Management Vol. 5 No. 2 (2024): April 2024
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v5i2.1168

Abstract

This study investigates the trends, methods, research types, and focus areas of digital marketing applications in retail from 2018 to 2022. Through a systematic mapping of fifty articles, the study aims to identify key contributions by country, prevalent research methods, types, and focal areas. The analysis reveals an overall increase in publications over the period, with a notable decline in 2022. In 2021, the United States and the United Kingdom emerged as the leading contributors to research in this field. Quantitative methods and Validation Research were found to be predominant, with Solution Papers following. A significant focus of recent research has been on Social Media Marketing and Emerging Technologies. The study provides a thorough review of recent developments in digital retail marketing, laying the groundwork for future research advancements
Assessing of The Continuance Intentions to Use Fintech Payments, an Integrating Expectation Confirmation Model Nurdin, Tubagus Asep; Alexandri, Mohammad Benny; Sumadinata, Widya; Arifianti, Ria
Journal of Applied Data Sciences Vol 4, No 3: SEPTEMBER 2023
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v4i3.105

Abstract

This study aims to identify the factors influencing users' continuance intention to use FinTech payment applications. An online questionnaire was administered to 361 FinTech users during the pandemic using Google Forms to achieve the objective. The Expectation-Confirmation Model (ECM) was extended to include perceived trust, social influence, and functional benefits and was used to analyze the data obtained from the survey. The study results indicate that prior expectation confirmation and perceived usefulness of the application after use are crucial for increasing users' continuance intention to use the service. Additionally, perceived trust and social influence positively influence users' continuance intention to use the service and can be strengthened through personalized experiences and positive interactions. This study provides valuable insights for researchers and practitioners in the field of FinTech payments.
Location Analysis in Traditional Markets: Case Study of Ciwastra Traditional Market in Bandung Arifianti, Ria; Fauzan, Tribowo Rachmat
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 4 (2024): JIMKES Edisi Juli 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Traditional markets play an important role in the economy, especially for the lower middle class. Even though modern minimarkets are increasingly mushrooming, the existence of traditional markets is still needed to meet people's needs. However, choosing the location of the market is very important because it will influence consumer decision making in purchasing goods. Therefore, it is necessary to analyze traditional markets in densely populated areas such as the Ciwastra traditional market located in Bandung City, West Java. This research uses a qualitative methodology with descriptive analysis methods to explain market location analysis, data collection in this research uses interviews, literature studies, and field observations. The results of this research state that the choice of location for Ciwastra Market was quite appropriate with various aspects taken into consideration. It is hoped that relevant policy makers can develop traditional markets so they can compete with modern markets. Ciwasta Market has succeeded in utilizing the purchasing power of the local community, especially lower-middle income households who are the main customers of this market. Its strategic location in a residential area guarantees high accessibility for local consumers. The unique location of Ciwasta Market, close to residential areas and minimarkets, provides a strategic advantage in reaching household consumers.
Strategic Innovation and Emerging Markets: Bibliometric Analysis of Trends, Issues and Future Directions Maulina, Erna; Taryana, Agus; Ruslan, Budiana; Arifianti, Ria; Rachmat Fauzan, Tribowo
Journal of Accounting and Finance Management Vol. 5 No. 3 (2024): Journal of Accounting and Finance Management (July - August 2024)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v5i3.695

Abstract

This study uses bibliometric analysis to investigate the complex connections between strategic innovation and emerging market. In this dynamic subject, it highlights prospective future research directions and indicates important obstacles and emerging trends. A carefully selected group of 5,467 research papers is extracted from the vast Scopus database using a custom search phrase that is intended to highlight strategic innovation and emerging markets. After a rigorous manual screening procedure that follows the PRISMA protocol, 496 studies are carefully chosen for in-depth bibliometric analysis. This study uses scientific mapping tools to visually display the complex interactions and interconnections among diverse research streams in addition to analyzing the performance of these This study uses bibliometric analysis to investigate the complex connections between strategic innovation and emerging market. In this dynamic subject, it highlights prospective future research directions and indicates important obstacles and emerging trends. A carefully selected group of 5,467 research papers is extracted from the vast Scopus database using a custom search phrase that is intended to highlight strategic innovation and emerging markets. After a rigorous manual screening procedure that follows the PRISMA protocol, 496 studies are carefully chosen for in-depth bibliometric analysis. This study uses scientific mapping tools to visually display the complex interactions and interconnections among diverse research streams in addition to analyzing the performance of these selected publications. The results highlight how important it is for firms to be ambidextrous in order to effectively handle the variety of difficulties and new opportunities that growing markets bring. The capacity to simultaneously investigate novel ideas and make use of current resources becomes essential in this dynamic environment in order to ensure long-term success. This study effectively synthesizes previous material by offering a unique viewpoint on the complex links between strategic innovation and emerging markets. It provides insightful information that advances our knowledge of how companies can successfully negotiate the challenging terrain of emerging markets and adopt strategic innovation in order to prosper in this revolutionary climate.
TATA KELOLA ARSIP DINAMIS UNTUK MENINGKATKAN EFISIENSI PENGELOLAAN ARSIP DI RECORD CENTER FISIP UNIVERSITAS PADJADJARAN Taryana, Agus; Sagita, Novie Indrawati; Centia, Selvi; Arifianti, Ria; Wisnumulya, Dicky; Ramadhan, Rizki Ananda; Sandjaya, Teguh
Responsive: Jurnal Pemikiran Dan Penelitian Administrasi, Sosial, Humaniora Dan Kebijakan Publik Vol 7, No 3 (2024): Responsive: Jurnal Pemikiran Dan Penelitian Administrasi, Sosial, Humaniora Dan
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/responsive.v7i3.59947

Abstract

Penelitian ini membahas Tata Kelola  arsip dinamis dalam meningkatkan efisiensi pengelolaan arsip di Record Center Fakultas Ilmu Sosial dan Ilmu Politik Universitas Padjadjaran, dengan merujuk pada Undang-Undang Nomor 43 Tahun 2009 tentang Kearsipan Pasal 40 ayat (2) menyatakan bahwa pengelolaan arsip dimulai dari tahap penciptaan arsip, penggunaan dan pemeliharaan arsip serta penyusutan arsip. Dengan menggunakan pendekatan kualitatif, data diperoleh melalui observasi, wawancara, dan studi literatur. Hasil penelitian menunjukkan bahwa Tahapan Penciptaan arsip hasil di Record Center FISIP Universitas Padjadjaran sudah berjalan dengan baik dengan mengacu kepada peraturan yang berlaku, namun SOP dibuat mualai Tahun 2024, sedangkan RC FISIP Unpad berdiri tahun 2021, sehingga 2 tahun teerdapat kesosongan SOP Tata Kalelola. Tahapan Pengunnan dan dan Pemeliharaan arsip belum berjalan optimal hal ini dikarenakan terhambat dalam proses penerapan sistem kearsipan digital, dengan terbatasnya infrastruktur peralatan untuk digitasi arsip, dan Tahapan Penyusutan arsip belum optimal karena dalam prosesnya membutuhkan waktu lama hal. Penelitian ini merekomendasikan peningkatan infrastruktur, penguatan regulasi, serta pengembangan kompetensi sumber daya manusia untuk mendukung pengelolaan arsip yang lebih efektif dan efisien. This research discusses dynamic archive governance in improving the efficiency of archive management at the Record Center of the Faculty of Social and Political Sciences, Padjadjaran University by referring to Law Number 43 of 2009 concerning Archives Article 40 paragraph (2) which states that archive management starts from the stages of archive creation, use and maintenance of archives and archive depreciation. By using a qualitative approach, data is obtained through observation, interviews, and literature studies. The results showed that the stages of archive creation at the Record Center FISIP Padjadjaran University have been running well by referring to applicable regulations, but the SOP was made starting in 2024, while RC FISIP Unpad was established in 2021, so that 2 years there was a vacancy in the SOP for Management. The stages of archive collection and maintenance have not run optimally, this is because they are hampered in the process of implementing a digital archive system, with limited infrastructure equipment for digitizing archives, and the stages of archive depreciation are not optimal because the process takes a long time. thing. This research recommends improving infrastructure, strengthening regulations, and developing human resource competencies to support more effective and efficient archive management. 
Co-Authors Adika Fauzi Akbar Imran Adjie Ahmad Darajat Afifah Rashif Agus Taryana Agus Taryana Ahmad Hadi Fauzi Ajeng Putri Hanifah Al Farisi, Hasan Anindita Nurjihan Dwi T Anjar Priatama Arbi Abdul Kahfi Arbi Abdul Kahfi Arianis Chan Asmaul Husna Aulia, Muhammad Dzaki Barkah, Cecep Safa’atul Candra Sopiana Candradewini Candradewini Dian Fordian Dian Rosa Sunaryo Dinda Tiara Sani Dudi Ahmad Wardiana Erick Darmadjaya Erna Maulina Farah Putri Firsanty Farah Putri Firsanty Farhan Maulana Fasya Dita Sabira Fasya, Siti Nadhira Fatahurrazak Fauzan, Tribowo Rachmat Fauziah, Sabila Nurul Ferdy Syari Hidayat Firmansyah, Putra Imam Hasan Al Farisi Healthy Nirmalasari, Healthy Imam Suwandi Indiani, Dini Jajang Ginanjar Juliana, Meyli Permata Kahfi, Arbi Abdul Laksono Trisnantoro Lazuardi, Muhammad Lutfi Lina Auliana M. Rizal Mahira, Siti Alyqha Marga Anjar Distyarini Marsha Aulia Hakim Mas Halimah Mas Rasmini Maulana, Farhan Meisa Dai, Ratna Mochammad Benny Alexandri Mochammad Rifky Pamungkas Moh. Benny Alexandri Mohammad Benny Alexandri Muhamad Rizal Muhamad Rizal Muhamad Rizal Muhamad Rizal Muhammad Ainul Fahmi Muhammad Lutfi Lazuardi Muhammad Rizal MUHAMMAD RIZAL Muhammad Rizal Muhammad Rizal Muhammad Zindan Taufikurrahman Mukhti, Wahyu Krisna Nenden Kostini Novie Indrawati Sagita Nugraeni, Wijayanti Nur Jamilah Nurdin, Tubagus Asep Nurjamilah Nurjamilah Nurjamilah, Nurjamilah Ogi Maulana Firli Purba, Rivan R. Anang Muftiadi R. Arief Helmi R. Ratna Meisa Dai, R. Ratna Meisa Rachmat Fauzan, Tribowo Raden Marsha Aulia Hakim Raden Ratna Meisa Dai Restu Ramadhan Restu Ramadhan Richa Nahdalaily Fathara Riswanda Riswanda Riswanda Riswanda Rivani - Rivani . Rivani Rivani Rivani, Rivani Rizki Ananda Ramadhan Ruslan, Budiana Sam'un Jaja Raharja Sandjaya, Teguh Sara Rizka Rotua Manurung Selvi Centia Shafiyatuzzahra, Qotrunnada Sukarno, Husein Faryuki Sumadinata, Widya Syahwanda, Adisty Putri Tetty Herawaty Tradiga Nur Aziz Tribowo Rachmat Fauzan Vidi Paramestri, Nabila WAHJU GUNAWAN Wijayanti Nugraeni Wisnumulya, Dicky Yayan Nuryanto Yogi Mochamad Nurul Hikmah