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Journal : JIMEK

Employer Branding and Compensation Effects on Job Seekers’ Interest in FMCG: Reputation as Mediator Muhammad Arrazi Bagaswara; Arman Jaya; Hasanudin Hasanudin; Ikram Yakin
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 2 (2025): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i2.6297

Abstract

Today’s increasing number of companies in the Fast-Moving Consumer Goods (FMCG) sector is intensifying the competition among FMCG firms in Indonesia for top talent, which has triggered a “war for talent.” The battle to attract the best employees has become just as intense as the competition for customers, compelling organisations to distinguish themselves from their competitors to be seen as an appealing employer to prospective candidates and current staff. This study aims to identify the key factors that influence Employer Branding (EB) among job seekers in Indonesia to support FMCG companies in crafting more effective recruitment strategies. The research utilised a questionnaire survey with 250 respondents selected through quota sampling. Using Structural Equation Modelling (SEM) with the AMOS 23 tool, the results of this study indicate that company attractiveness, compensation, and company reputation can affect job application interest, where company attractiveness is the most influential factor in job application interest in FMCG companies. Company reputation has also been proven to mediate the influence of company attractiveness on job application desire.
Co-Authors -, Irianto -, Suryono -, Sutedjo Adelia, Steven Agusalim, Imam Dui Ahmad Firyal Adila Akbar Tanjung Akhmad Arif Kurdianto Angraini Hasanah, Putri Ninis Apollo Apollo Aspasya, Delvia Putri Basima, Afra Caesa Aulia Mufida Chamisyahuri, Chamisyahuri Charles, Ricardo Damayanti, Nurlia Eka Dody Pratama Marumpe Dui Agusalim, Imam Eko Hadi Suharyanto, Hendik Endro Wahjono, Endro Fahruna, Yulyanti Farid Dwi Murdianto Fauzan, Rizky Ferdiansyah, Indra Fitri, Aisyah Farah Yasira Fitriani, Indria Gigih Prabowo Giriati, Giriati Gita, Leiya Harry Setiawan Hasanudin Hasanudin Hasanudin Hasanudin Helma Malini, Helma Heriyadi Ikram Yakin Irianto Irianto Istikarani , Miranda Juniwati Juniwati Juniwati Kurniawan, Anis Levina, Widya Liau Ie Hau Lovianda, Visi Lucky Pradigta Setiya Raharja Luki Septya Mahendra M. Irfani Hendri Mauridhi Heri Purnomo Megawati - Muhammad Afif Muhammad Arrazi Bagaswara Nabila, Amaninda Jihan Nardi, Rio Nugraha, Syechu Dwitya Patricia, Adella Prabowo , Yogi Muhammad Pandu Pramana Saputra Prilian Eviningsih, Rachma Purawanto, Era Purmono, Bintoro Bagus Rachma Prilian Eviningsih, Rachma Prilian Rahayu, Ratna Bhanuwati Rakhmawati, Renny Ramadhan, Ashriansyah Ramadhani, Hanif Fariz Rifki, Maulana Radiyan Romanisti, Shemma Anggia Rusli, Muhammad Rizani Saputra, Dimas Septi Yanaratri, Diah Setiadi, Galang Setiya Raharja, Lucky Pradigta Sigit Ardi Saputra Soebagio Soebagio Suharyanto, Hendik Eko Hadi Suryani Dahniati Suryanto Suryanto Suryono Suryono Sutedjo Sutedjo Syahbandi Syahbandi Syahbandi Syaifullah, Muhammad Hasan Taufik, Tofikurrahman Wahed Tegar Aryo Pratomo Titik Rosnani Verizki, Chita Vicky Hadasya Pratama Victorio, Michael Wenny Pebrianti Wijaya, Piter Tanto Yakin, Ainul Yohanes Dandy Yulianto, Rifky Syahputra Yuspita, Agata