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Influence of Brand Image and Service Quality on Customer Satisfaction, and Its Impact on Perceived Value of Services, Corporate Image, and Corporate Reputation Salsabila, Aulia; Kustiawan, Unggul
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 5 No. 04 (2025): Vol. 5 No. 04 (2025): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v5i04.1547

Abstract

This study explores the factors that influence customer satisfaction in shopping centers, with a focus on brand image and service quality. These two factors are believed to contribute to customer satisfaction, which in turn shapes the perceived value of services and impacts corporate image and corporate reputation. However, further research is needed to understand this relationship empirically. This quantitative study uses the Structural Equation Modeling (SEM) method, conducted in 2025 with a focus on visitors from 8 shopping centers in Bekasi. Data was collected through an online questionnaire using Google Forms and involved 156 respondents. The analysis process was carried out using the SmartPLS 4 application. The results of the study indicate that brand image and service quality have a positive effect on customer satisfaction. Furthermore, customer satisfaction contributes to an increase in the perceived value of services, which directly impacts the strengthening of corporate image and corporate reputation. These findings provide practical contributions for shopping mall managers in designing strategies to strengthen brand image and improve service quality, thereby creating sustainable customer satisfaction and reinforcing the company's identity and reputation in the eyes of consumers.
Perencanaan Bisnis pada Aspek Keuangan Swipewash Marketplace untuk Layanan Laundry Amatullah, Nida; Negoro, Dimas; Kustiawan, Unggul; Abadi, Ferryal
Berdikari: Jurnal Inovasi dan Penerapan Ipteks Vol. 13 No. 2: August 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/berdikari.v13i2.26218

Abstract

This research aims to examine and assess the financial planning executed in Swipewash Marketplace, a platform for laundry service, to facilitate efficient financial management and promote sustainable business growth. This research identifies that 74% of respondents consider laundry services as a basic need, with 57.7% are loyal customers and 16.3% are classified as non-regular customers. Furthermore, 20% of respondents need the pick-up and delivery services, although 6% value clarity about washing status. This data illustrates the lifestyle of Tangerang residents who emphasize efficiency and convenience, positioning Swipewash as a substantial opportunity to address these demands. The analysis indicates that 62% of laundry services in Tangerang offer pick-up and delivery services, although 40.92% have difficulties in their management. For about 38% of laundry businesses do not offer pick-up and delivery services. The methodology employed a blend of qualitative and quantitative techniques, involving data collection via management interviews, operational observations, and examination of financial reports and planning documents. The research findings underscore the significance of cash flow management strategies, pragmatic budgeting, and cost control as the cornerstone of effective financial planning. This research encompasses financial estimates, cash flow analysis, initial capital assessment, and investment feasibility review. The findings suggest that the Swipewash Marketplace business model possesses significant economic potential and offers an appealing return on investment. A sensitivity analysis was performed to assess the effect of variations in operating expenses and service prices on business viability. Through meticulous financial planning, Swipewash Marketplace is anticipated to expand and gain the advantages for both laundry service providers and customers
Eksplorasi Faktor Penentu Niat Beli Kembali melalui Aplikasi Online: Studi Kasus Konsumen Kopi Kenangan di Jakarta Avilla, Bobby Sulthan; Unggul Kustiawan
ARMADA : Jurnal Penelitian Multidisiplin Vol. 2 No. 8 (2024): ARMADA : Jurnal Penelitian Multidisplin, Agustus 2024
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/armada.v2i8.1422

Abstract

Kenyamanan perlu diberikan kepada pelanggan dan sudah menjadi hal yang penting bagi perusahaan untuk meningkatkan niat beli kembali. Dalam industri Food and Beverage sudah berkembang menjadi pelayanan online dan pesan melalui aplikasi, mereka didorong agar menciptakan aplikasi yang nyaman agar mejadi pengalaman pelanggan yang baik pula. Tujuan dari penelitian ini adalah untuk mengeksplorasi pengaruh kenyamanan, nilai yang dirasakan dan kepuasan pelanggan terhadap niat beli kembali Kopi kenangan melalui aplikasi online nya. Populasi penelitian ini adalah masyarakat yang berdomisili di Jakarta. Sampel dalam penelitian ini sebanyak 120 orang. Teknik penentuan sampel menggunakan metode purposive sampling. Motode analisis data yang digunakan adalah analisis jalur melalui Partial Least Squares Structural Equation Model (PLS-SEM). Berdasarkan hasil pengujian data pada penelitian ini maka dapat disimpulkan bahwa kenyamanan berpengaruh positif terhadap niat beli kembali, kenyamanan berpengaruh positif terhadap nilai yang dirasakan, nilai yang dirasakan berpengaruh positif terhadap niat beli kembali, kepuasan pelanggan berpengaaruh positif terhadap niat beli kembali dan kenyamanan berpengaruh positif terhadap kepuasan pelanggan. Penelitian ini dapat digunakan untuk perusahaan F&B yang menggunakan aplikasi online sebagai sarana pemasaran produknya seperti Kopi kenangan. dapat memfokuskan untuk mengembangkan pengalaman berbelanja dengan menciptkan kenyamanan seperti kenyamanan dalam mengakses aplikasi, kenyamanan bertranksaksi dan kenyamanan dalam menjaga informasi pribadi konsumen.
Analisa Eksternal Pada Perencanaan Bisnis Dokter Molis (Solusi Motor Listrik Anda) Anggraini, Imelda Citra; Negoro, Dimas Angga; Kustiawan, Unggul; Indradewa, Rhian
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 4 (2025): Edisi Oktober - Desember
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i4.6739

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor eksternal yang memengaruhi perencanaan bisnis Dokter Molis, sebuah usaha yang bergerak di bidang konversi dan perawatan motor listrik. Metode analisis yang digunakan mencakup Porter’s Five Forces, PEST Analysis, dan External Factor Evaluation (EFE) Matrix. Hasil analisis menunjukkan bahwa industri motor listrik di Indonesia memiliki peluang pertumbuhan yang tinggi, didorong oleh dukungan regulasi pemerintah, meningkatnya kesadaran lingkungan, serta perkembangan teknologi baterai dan kendaraan listrik. Namun demikian, terdapat beberapa tantangan signifikan seperti tingginya kekuatan pemasok, harga baterai yang mahal, serta standar teknis dan persepsi masyarakat yang masih menjadi hambatan. Berdasarkan EFE Matrix, peluang eksternal memiliki bobot yang lebih besar dibandingkan ancaman, sehingga strategi bisnis perlu diarahkan untuk memanfaatkan insentif pemerintah dan pertumbuhan pasar sambil mengantisipasi tantangan teknis dan struktural. Temuan ini memberikan dasar bagi pengembangan strategi yang adaptif dan berkelanjutan bagi Dokter Molis dalam menghadapi dinamika industri kendaraan listrik nasional.
Penerapan Marketing Mix NICE dan Strategi STP oleh Cook Link dalam Mendukung Pertumbuhan Pasar Industri Perhotelan Sudiyono, Sudiyono; Kustiawan, Unggul
Jurnal Sosial Teknologi Vol. 5 No. 3 (2025): Jurnal Sosial dan Teknologi
Publisher : CV. Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsostech.v5i3.32055

Abstract

Perencanaan pemasaran yang efektif adalah kunci dalam keberhasilan strategi bisnis, khususnya dalam industri perhotelan yang semakin kompetitif. Penelitian ini membahas penerapan strategi pemasaran yang diterapkan oleh PT Angkasa Lima Pratama melalui merek Cook Link, yang menyediakan aplikasi penghubung pemasok bahan baku makanan untuk industri perhotelan. metode yang digunakan dalam penelitian ini adalah deskriptif analitik dengan metode campuran (kualitatif dan kuantitatif). Analisis dilakukan pada tiga aspek utama: tujuan dan sasaran pemasaran, segmentasi, targeting, dan positioning (STP), serta proyeksi pendapatan dan strategi pengembangan pasar. Hasil penelitian menunjukkan bahwa penerapan marketing mix (NICE) oleh Cook Link berhasil meningkatkan jaringan distribusi, memperkuat hubungan dengan klien, dan meningkatkan kepuasan pelanggan. Proyeksi pendapatan menunjukkan potensi pertumbuhan yang signifikan, dengan strategi yang terfokus pada hotel berbintang di wilayah Jabodetabek dan rencana ekspansi ke Jawa Barat. Penelitian ini memberikan wawasan tentang pentingnya perencanaan pemasaran yang terstruktur dalam menghadapi dinamika pasar yang kompetitif. Penerapan strategi marketing mix yang tepat tidak hanya membantu perusahaan dalam mencapai tujuan jangka pendek, tetapi juga dalam memperkuat posisinya sebagai pemimpin pasar di industri perhotelan dan pemasokan bahan baku makanan. Hasil penelitian ini diharapkan dapat memberikan panduan bagi perusahaan lain dalam merumuskan strategi pemasaran yang efektif.
Human resource planning management in the construction of mitha pre-marriage healthcare and aesthetic clinic Damanik, Rani; Kustiawan, Unggul; Indradewa, Rian; Dhafi Iskandar, Muhammad
Jurnal EduHealth Vol. 15 No. 01 (2024): Jurnal eduHealt, Edition January - March, 2024
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze the role of human resource planning management in the development of KLINIK MITHA, which specifically focuses on pre-wedding and aesthetic health services. The research method involved a qualitative approach by conducting a detailed case study of KLINIK MITHA, which involved in-depth interviews with the human resource manager, clinic owner, and relevant staff. Data analysis was conducted using content analysis techniques to identify key patterns related to human resource planning management. The results showed that effective human resource planning management plays a key role in the development and operationalization of KLINIK MITHA. Aspects such as selective recruitment, staff training and development, and targeted performance appraisals have a significant impact on service quality and business sustainability. In addition, alignment between staff needs and the clinic's strategic goals is also a key factor in successful human resource management. The conclusion of this study is that well-focused and integrated human resource planning management contributes positively to the development and operation of KLINIK MITHA. The findings provide business practitioners and clinic owners with an in-depth understanding of the importance of effective human resource management in managing health and aesthetic clinics. The practical implication of this study is that careful implementation of human resource planning management practices can improve clinic performance and provide a competitive advantage.
Analysis Of Hr Skill, Service, And Promotion Factors On Price That Influence The Level Of Sales Of Millenial Cafe Coffee Nur Qinthara Jatnika, Ridhwan; Kustiawan, Unggul
GEMA EKONOMI Vol 12 No 4 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/gemaekonomi.v12i4.2831

Abstract

Coffee is one of the mainstay commodities in Indonesia's plantation sector. HR skills, service, promotion and price are factors that affect sales levels. This study aims to analyze the influence of HR skills, service, promotion on sales levels through price as mediation. The analysis was carried out by chance withdrawal of 250 respondents using the Questionaire method
Pendampingan Perencanaan Strategi dan Manajemen Risiko pada Pengembangan Swipewash Marketplace Layanan Laundry Arietra, Intan Pertiwi Noor; Negoro, Dimas Angga; Kustiawan, Unggul; Abadi, Ferryal
Prima Abdika: Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2025): Volume 5 Nomor 3 Tahun 2025
Publisher : Program Studi Pendidikan Guru Sekolah Dasar Universitas Flores Ende

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/abdika.v5i3.6051

Abstract

SwipeWash is a technology-based startup focused on laundry marketplace services with a pick-up-delivery model and e-commerce integration. During its development, SwipeWash faced various challenges, including business strategy planning, operational management, and risk management. This mentoring program aims to assist partners in developing a comprehensive business strategy and a measurable, technology-based risk management system. The mentoring method includes identifying partner problems and needs, analyzing the situation, planning strategies and developing recommendations, implementing mentoring, and evaluating and monitoring. The mentoring results indicate that partners gained clearer direction in identifying target markets, improving managerial capacity, and developing risk mitigation measures across operational, financial, technological, and reputational aspects. With the right strategy and sound risk management, SwipeWash has the opportunity to strengthen its position in the digital laundry service market, increase consumer trust, and sustainably expand its service reach.
Perencanaan Sumber Daya Manusia dan Manajemen Risiko PT Nuno Care Post Partum Depression Pusat Perawatan Pasca Melahirkan Harahap, Sri Bintang Pamungkas; Negoro, Dimas Angga; Kustiawan, Unggul; Hilmy, Muhammad Reza
Prima Abdika: Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2025): Volume 5 Nomor 3 Tahun 2025
Publisher : Program Studi Pendidikan Guru Sekolah Dasar Universitas Flores Ende

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/abdika.v5i3.6186

Abstract

This activity aims to analyze human resource planning and risk management at PT Nuno Care Post Partum Depression, a postpartum care center. Postpartum maternal health services require the support of competent, professional, and empathetic personnel, considering the physical and psychological vulnerability of patients. This PKM method involves mapping needs, training, mentoring, and workshops to prepare documents for the required HR planning. Human resource planning at PT Nuno Care is carried out through the stages of workforce needs analysis, competency-based recruitment and selection, continuous training and development, and employee retention strategies. Meanwhile, risk management includes identifying medical, operational, financial, and reputational risks; analyzing the level of probability and impact; and developing mitigation strategies such as implementing service SOPs, a workforce reserve system, emergency response training, and crisis communication protocols. The integration between human resource planning and risk management has been proven to be mutually reinforcing. Appropriate human resource planning helps minimize operational and medical risks, while the results of risk evaluations provide input for improving human resource strategies. Thus, PT Nuno Care is able to provide safe, comprehensive, and high-quality postpartum services, thereby increasing patient and family trust, while building the company's image as a professional and empathetic postpartum care center.
Human Capital Planning in the Business of X-ray Screening Detection System: Human Resource Competency and Efficiency Development Strategy Gunawan, Wawan Iwan; Indradewa, Rhian; Nugroho, Sukmo Hadi; Kustiawan, Unggul
Innovative: Journal Of Social Science Research Vol. 5 No. 3 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The role of human capital in the healthcare industry is crucial, especially in high-tech based services such as the Clinic X-ray Screening System. This research aims to design human resource (HR) planning in accordance with operational needs, safety standards, and customer satisfaction in the radiology clinic business. This study uses descriptive-qualitative methods and Human Resource Planning (HRP), Job Analysis, and Human Capital Readiness Index (HCRI) analysis approaches. The results of the study show that the technical competence of radiology operators, the soft skills capabilities of service personnel, and clinical leadership are the three main pillars in supporting the efficiency and quality of services. The study suggests competency-based recruitment strategies, ongoing training, as well as productivity measurement based on key performance indicators (KPIs)
Co-Authors Abadi, Ferryal Abdul Haeba Ramli Aditya Pratama Agustin Vilianni Amatullah, Nida Ana Ana Anandaputri, Elisabet Andre Andre, Andre Andri Kurniawan Anggiat Huminsa FST Anggraheni, Eva Shera Anisah Saniyyah Aprilia, Sekar Apul Tumanggor Arief Budiman Arietra, Intan Pertiwi Noor Arif Darmawan, Nugroho Artana Diva Syabilla Athira Shafa Berliana Audi Putranto Butar Butar Avilla, Bobby Sulthan Bagus Caesar Sukmayuda Cahyanti, Ichtiar Melia Cornellius, Josephin damanik, rani Dewi Anggraeni Dhafi Iskandar, Muhammad Dian Anggraini Puspitasari Diana Fajarwati Difka Sabila Rasyad Dimas Angga Negoro Dimas Angga Negoro Dimas Negoro Dodi Atmaja Dwi Handoko Edi Hamdi Edi Hamdi Edi Hamdi Edi Hamdi Endang Ruswanti Ery Gunawan Fachmi Firzandi Prima Fachmi Firzandi Prima Fachmi Tamzil Fariz, Nur Feliks Setia Wau Fersi Tase Fetiana Pristianti Fitrianto, Hendry Gilang Pratama Hafidz Gunawan, Wawan Iwan Hannak, Nasriyatul Harahap, Sri Bintang Pamungkas Hariani Widyastuti Heru Hariyanto Hesti Wulandari Hilmy, Muhammad Reza Holby Boy Martua Manurung Ika Baskara Ilham Baihaqi Baharsyah Imelda Citra Anggraini Indah Erlinda Ade Kisworo Indra Gunawan Indradewa, Rian Indriyani Kristin Irhamdani Irhamdani Isniati Dwijayanti Joni Hartono Josephin Cornellius Juni, Anasthasia Ketut Sunaryanto Ketut Sunaryanto Kristianes Kristianes Kurniawan, Rulli Kusnadi, Deky Laksmi Pandansari Lambok Parulian Lubis, Rima Octaviani M. Dhafi Iskandar M. Mukhsin Marselinus Marselinus Martianto, Yudha Hartlanda Masagus Safei Mastupah, Mastupah Meilisa Alvita Meilisa Alvita Mohamad Reza Hilmy Muhamad Nurrohman Muhammad Dhafi Iskandar Muhammad Naufal Khossy Muhammad Rizky Muhmin, Andi Hidayat Muniroh Nanda Satria Nasriyatul Hannak Negoro, Dimas Negoro, Dimas Angga Nelci Selan Nisa, Puspita Chairun Nofierni, Nofierni Novie Nurliadi Pratiwi Novika Dwi Anggraini Nur Qinthara Jatnika, Ridhwan Nurul Hakiki Paksi, Yanuar Buana Pasha Pingkaniswari Poedji Hartaty Silalahi Pulung Adi Nugroho Puspita Chairun Nisa2 Rahmawati, Wulan Ramadhan, Muhamad Nur Rahmat Rani V. Damanik Rayyan Satriawan Regina Deka Sofia Rehabeam Rehabeam Restu Aprilianto Rhian Indradewa Rhian Indradewa Rhian Indradewa Rhian Indradewa Rian Adi Pamungkas Ridwan, Saepul Rina Anindita Riska Amelya Rival Perdana Rojuaniah Rojuaniah Safari, Jen Jen Mohammda Salsabila, Aulia Sandi Setiawan Sani Sansodik Saptiangga Sartono Satriawan, Rayyan Septiani, Jelita Septiyaningsih Septiyaningsih Setiyati, Ritta Sinaga, Hans Salomo Tiberias Sitinjak, Brando Sofyan, Joel Faruk Sudiyono Sudiyono Suhendro Suhendro Sukmo Hadi Nugroho Syina, Ibnu Tantri Yanuar Rahmat Syah Tantri Yanuar Syah Tasya Yultavera Tri Handoko Trisulo Muljopamudji Utami, E. W. Puput Wahyu Vilianni, Agustin Wesly Panjaitan Wulan Rahmawati Yakub Gunawan Yenny Rany Yuanita Arianti Yudha Hartlanda Martianto