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All Journal Journal of Business and Behavioural Entrepreneurship BERDIKARI : Jurnal Inovasi dan Penerapan Ipteks Linguistic, English Education and Art (LEEA) Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan JURNAL PENDIDIKAN TAMBUSAI Jurnal Ilmu Manajemen (JIMMU) GEMA EKONOMI Inovasi: Jurnal Ilmiah Ilmu Manajemen Journal Of Management Science (JMAS) JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Dinasti International Journal of Management Science Dialektika: Jurnal Ekonomi dan Ilmu Sosial International Journal of Zakat (IJAZ) PINISI Discretion Review Jurnal Pengabdian kepada Masyarakat Nusantara Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Cafetaria Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Disrupsi Bisnis Journal La Bisecoman International Journal of Engineering, Science and Information Technology Jurnal Sosial dan Teknologi Prima Abdika: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Kepada Masyarakat Jurnal EduHealth Golden Ratio of Marketing and Applied Psychology of Business Muhasabatuna: Jurnal Akuntansi Syariah Jurnal Tadbir Peradaban International Journal of Applied Finance and Business Studies INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Linguistic, English Education and Art (LEEA) Journal Jurnal Locus Penelitian dan Pengabdian Jurnal Akuntansi dan Keuangan Jurnal Sains dan Teknologi Bulletin of Management and Business Journal of General Education and Humanities Jurnal Manajemen Bisnis dan Organisasi ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Jurnal Pendidikan Indonesia (Japendi) Innovative: Journal Of Social Science Research Journal of Management, Economic, and Financial Jurnal Cendekia Ilmiah
Kustiawan, Unggul
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Pengaruh Nilai yang Dirasakan, Kepercayaan Merek, Rekomendasi dari Mulut ke Mulut, dan Kepuasan Pelanggan terhadap Niat Membeli Kembali Satriawan, Rayyan; Kustiawan, Unggul
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 2: Februari 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i2.12270

Abstract

Penelitian ini bertujuan untuk mengetahui faktor-faktor yang memengaruhi repurchase intention pada pengguna sepatu running merek Nike di Jakarta. Fokus utama penelitian ini adalah pada perceived value, brand trust, word of mouth, dan customer satisfaction. Keempat variabel tersebut diyakini saling berhubungan dan memiliki peran penting dalam mendorong keputusan pembelian ulang. Perceived value dan brand trust diasumsikan dapat meningkatkan customer satisfaction dan menghasilkan word of mouth yang positif. Customer satisfaction kemudian berperan penting dalam memperkuat niat konsumen untuk membeli kembali produk Nike. Selain itu, perceived value dan brand trust juga dianggap memiliki pengaruh langsung terhadap repurchase intention. Penelitian ini menggunakan pendekatan kuantitatif dengan metode Structural Equation Modeling (SEM) melalui aplikasi SmartPLS 4. Data dikumpulkan pada tahun 2025 melalui Google Form dengan jumlah responden sebanyak 125 orang. Hasil penelitian menunjukkan bahwa semua hubungan antar variabel signifikan. Temuan ini memberikan implikasi strategis bagi pihak Nike untuk meningkatkan nilai produk, membangun kepercayaan, dan menciptakan kepuasan pelanggan guna mendorong niat beli ulang.
Analisis Kelayakan Investasi dan Strategi Pembiayaan Pusat Perawatan Postpartum (Studi Kasus: PT Nuno Care) Nurul Hakiki; Dimas Angga Negoro; Kustiawan, Unggul; Mohamad Reza Hilmy
AKUA: Jurnal Akuntansi dan Keuangan Vol. 4 No. 4 (2025): Oktober 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/akua.v4i4.5313

Abstract

Indonesia is one of the ASEAN countries with a high maternal mortality rate, partly due to postpartum depression. Postpartum depression has a more severe impact than baby blues, with a recovery period of up to six months. During the postpartum period, women often experience fatigue, fluctuations in appetite, mood swings, sleep disturbances, and physical discomfort due to cesarean section or normal delivery. Support such as adequate rest, healthy nutrition, and attention from partners and the environment are essential. Not only mothers, fathers also have the potential to experience postpartum depression. Risk factors include bipolar disorder, family history of depression, drug abuse, difficulty breastfeeding, and young pregnancy. Therefore, two out of a thousand mothers giving birth are at risk of experiencing mental disorders. Peer support and counseling by professional health practitioners are the main interventions in postpartum depression care. This study aims to assess the feasibility of PT Nuno Care's business in terms of investment and revenue projections, identify optimal funding sources for service development, determine short-term and long-term financial strategies for business sustainability and design a financial model that includes operational costs, service rates, and profitability strategies.
Strategi Perencanaan Sumber Daya Manusia pada Marketplace 'Swipewash' untuk Optimasi Layanan Laundry" atau "Analisis Kebutuhan Sumber Daya Manusia dalam Pengembangan Ekosistem Digital Swipewash Athira Shafa Berliana; Dimas Angga Negoro; Kustiawan, Unggul; Abadi, Ferryal
INSOLOGI: Jurnal Sains dan Teknologi Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/insologi.v5i1.7453

Abstract

The e-commerce industry in Indonesia is experiencing rapid growth, supported by a large population, a growing middle class, and increasing internet penetration. In a busy urban society, these services are becoming an essential need. Digital platforms can provide solutions with easy access, transparency, and efficiency for consumers. SwipeWash offers an e-commerce platform for laundry, bag spa, and shoe spa services equipped with superior features. Based on a combination of strengths, weaknesses, opportunities, and threats. Strategies to take advantage of the company's opportunities and strengths include utilizing e-commerce technology and the Internet of Things (IoT) to improve operational efficiency while expanding the market. To overcome weaknesses while taking advantage of existing opportunities, SwipeWash plans to apply for additional funding to improve technology and utilize data analytics. In an effort to realize SwipeWash's vision as a leading, innovative and trusted e-commerce laundry platform, human resource management is one of the key elements. The goals and objectives formulated are aimed at ensuring operational sustainability, supporting company growth, and creating a productive and competitive work environment. Through structured planning, SwipeWash is committed to presenting a solid, competent team that is in line with market needs, both in the short, medium and long term.
Exploring the Impact of Store Attributes on Brand Loyalty through the Omni-Channel Experience and Brand Love Mukhsin, M.; Kustiawan, Unggul
Golden Ratio of Marketing and Applied Psychology of Business Vol. 6 No. 2 (2026): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v6i2.1828

Abstract

The purpose of this study is to explore the factors influencing offline store attributes and online store attributes on brand loyalty through omni-channel experience and brand love, focusing on Chinese smartphone brands in Indonesia among Generation Z and Millennial consumers. The research data were collected using a survey method through the online distribution of questionnaires to 150 respondents, of which 127 completed responses were used as the study sample. Data analysis was conducted using factor analysis and structural equation modeling (SEM) with SmartPLS software. The strength of this study lies in its omni-channel context, which integrates both online and offline dimensions. The results show that both offline and online store attributes positively influence omni-channel experience, brand love, and brand loyalty. Brand love further strengthens brand loyalty. Offline and online store attributes serve as key drivers of omni-channel experience, which enhances brand love and ultimately leads to brand loyalty (R² = 77.2%). Omni-channel experience partially mediates the relationship between offline store attributes and brand love, while fully mediating the relationship between online store attributes and brand love. Managerial implications for enhancing brand loyalty include providing responsive service, maintaining store cleanliness and neatness, and ensuring that online systems facilitate easy access to and comparison of a wide range of products. Furthermore, the strategy for enhancing the omni-channel experience is focused on strengthening offline and online store attributes through the provision of a comprehensive product assortment and quality that meets customer expectations.
The Influence of Servant Leadership on Job Performance through Employee Empowerment and the Dimensions of Organizational Commitment Nugroho, Pulung Adi; Kustiawan, Unggul
Journal of General Education and Humanities Vol. 5 No. 2 (2026): April
Publisher : MASI Mandiri Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58421/gehu.v5i2.1043

Abstract

Employee performance in educational institutions is frequently associated with leadership style, empowerment practices, and organizational commitment; however, comprehensive empirical models integrating these variables, particularly within private school contexts, remain underexplored. This study aims to analyze the influence of servant leadership on employee empowerment, examine the effect of empowerment on the three dimensions of organizational commitment (affective, normative, and continuance), assess their impact on job performance, and test the moderating role of perceived supervisor support. A quantitative research design was employed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). Data were collected from 161 private school teachers in Tangerang through purposive sampling and analyzed using SmartPLS 4. Measurement validity and reliability were confirmed prior to hypothesis testing, and structural relationships were evaluated through bootstrapping procedures. The findings indicate that servant leadership significantly enhances employee empowerment, and empowerment positively influences affective, normative, and continuance commitment. Among these dimensions, only affective commitment has a significant positive effect on job performance, whereas normative and continuance commitment do not. Furthermore, perceived supervisor support does not moderate the relationship between employee empowerment and the three commitment dimensions. The results highlight the pivotal role of empowerment and emotional attachment in driving teacher performance and underscore servant leadership as a strategic mechanism for strengthening empowerment in educational organizations.
Factors Influencing Omni-Channel Experience and Its Impact on Brand Love and Customer Loyalty Butar Butar, Audi Putranto; Kustiawan, Unggul
Linguistic, English Education and Art (LEEA) Journal Vol 9 No 2 (2026): Linguistic, English Education and Art (LEEA) Journal
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/8v0zhg39

Abstract

This study focuses on the Omnichannel Strategy, which is necessary to enhance brand love and its impact on customer loyalty in fulfilling consumer satisfaction with the experience of purchasing food at Padang restaurants. The purpose of this study is to determine the influence of channel service configuration, integrated interaction, and customer empowerment on the omni-channel experience; to analyze the effect of the omni-channel experience on brand love; and to analyze the effect of brand love on customer loyalty. This research serves as a development of previous similar studies that have not extensively explained the research object of online market customers who purchase Padang food through online markets in Tangerang. The contribution of this study is expected to provide information at both the theoretical level of marketing management and in practical marketing strategies that have a positive impact on consumers as well as the consumers studied. Data collection in this study was conducted using a survey method, in which questionnaires were distributed online. Respondents were selected using a purposive sampling method targeting Padang restaurant customers who purchased Padang dishes through GoFood in Tangerang. For the analysis, the Variance-Based Structural Equation Modeling (PLS-SEM) method was employed using the SmartPLS application. The results of this study have proven a positive influence between channel service configuration, integrated interaction, and customer empowerment on the omni-channel experience. Furthermore, the omni-channel experience was also found to affect brand love, and ultimately, brand love influences both behavioral loyalty and attitudinal loyalty.   Keywords – Attitudinal Loyalty, Behavioral Loyalty, Brand Love, Channel Service Configuration, Customer Empowerment, Integrated Interaction, Omnichannel Experience  
Factors Influencing Omni-Channel Experience and Its Impact on Brand Love and Customer Loyalty Butar Butar, Audi Putranto; Kustiawan, Unggul
Linguistic, English Education and Art (LEEA) Journal Vol 9 No 2 (2026): Linguistic, English Education and Art (LEEA) Journal
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/8v0zhg39

Abstract

This study focuses on the Omnichannel Strategy, which is necessary to enhance brand love and its impact on customer loyalty in fulfilling consumer satisfaction with the experience of purchasing food at Padang restaurants. The purpose of this study is to determine the influence of channel service configuration, integrated interaction, and customer empowerment on the omni-channel experience; to analyze the effect of the omni-channel experience on brand love; and to analyze the effect of brand love on customer loyalty. This research serves as a development of previous similar studies that have not extensively explained the research object of online market customers who purchase Padang food through online markets in Tangerang. The contribution of this study is expected to provide information at both the theoretical level of marketing management and in practical marketing strategies that have a positive impact on consumers as well as the consumers studied. Data collection in this study was conducted using a survey method, in which questionnaires were distributed online. Respondents were selected using a purposive sampling method targeting Padang restaurant customers who purchased Padang dishes through GoFood in Tangerang. For the analysis, the Variance-Based Structural Equation Modeling (PLS-SEM) method was employed using the SmartPLS application. The results of this study have proven a positive influence between channel service configuration, integrated interaction, and customer empowerment on the omni-channel experience. Furthermore, the omni-channel experience was also found to affect brand love, and ultimately, brand love influences both behavioral loyalty and attitudinal loyalty.   Keywords – Attitudinal Loyalty, Behavioral Loyalty, Brand Love, Channel Service Configuration, Customer Empowerment, Integrated Interaction, Omnichannel Experience  
Operational Planning of 'Remedies' Postpartum Care Center: Ensuring of Service Providing to Consumers Martianto, Yudha Hartlanda; Indradewa, Rhian; Kustiawan, Unggul; Pamungkas, Rian Adi
Journal of Management Economic and Financial Vol. 3 No. 3 (2025): Special Issue
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jmef.v3i3.80

Abstract

Remedies Postpartum Care Center aims to provide holistic healthcare services for postpartum mothers, especially during the critical period of 0-14 days after delivery. During this period, mothers usually experience various physical, mental, and emotional challenges that require special attention. Remedies offers comprehensive services, including psychological consultation, nutritional care, lactation support, and recovery facilities with modern technology. With a structured operational planning strategy, Remedies strives to be a high-quality postpartum healthcare provider and provide a memorable experience for consumers when receiving services at Remedies. To ensure the effectiveness of care, the operational planning implemented includes human resource management, facility optimization, and the use of digital-based technology to improve service quality. In terms of marketing, Remedies utilizes digital strategies to raise public awareness of the importance of postpartum care, while expanding the reach of services to more mothers who need intensive support. Research on the effectiveness of postpartum care shows that holistic services such as those offered by Remedies can significantly improve the physical and mental recovery of mothers. With a data-driven approach and digital marketing strategy, Remedies plans to increase market share and become a leader in the industry. Thus, mature operational planning will contribute to creating more optimal and sustainable health services for postpartum mothers.
Co-Authors Abadi, Ferryal Aditya Pratama Amatullah, Nida Anandaputri, Elisabet Andre Andre, Andre Anggraheni, Eva Shera Aprilia, Sekar Arief Budiman Arietra, Intan Pertiwi Noor Arif Darmawan, Nugroho Athira Shafa Berliana Avilla, Bobby Sulthan Butar Butar, Audi Putranto Cahyanti, Ichtiar Melia Dakaria, Yus damanik, rani Dewi ANGGRAENI Dhafi Iskandar, Muhammad Dimas Angga Negoro Dimas Negoro Edi Hamdi Endang Ruswanti Fariz, Nur Fitrianto, Hendry Gunawan, Wawan Iwan Hannak, Nasriyatul Harahap, Sri Bintang Pamungkas Hesti Wulandari Hilmy, Muhammad Reza Imelda Citra Anggraini Indah Erlinda Ade Kisworo Indra Gunawan Indradewa , Rhian Indradewa, Rhian Indradewa, Rian Irhamdani, Irhamdani Juni, Anasthasia Kurniawan, Rulli Kusnadi, Deky Lubis, Rima Octaviani M. Mukhsin Martianto, Yudha Hartlanda Mastupah, Mastupah Meilisa Alvita Mohamad Reza Hilmy Muhammad Dhafi Iskandar Negoro, Dimas Negoro, Dimas Angga Nofierni, Nofierni Novika Dwi Anggraini Nugroho, Pulung Adi Nur Qinthara Jatnika, Ridhwan Nurul Hakiki Paksi, Yanuar Buana Perdana, Rival Rahmawati, Wulan Ramadhan, Muhamad Nur Rahmat Rian Adi Pamungkas Ridwan, Saepul Rina Anindita Rojuaniah Rojuaniah Safari, Jen Jen Mohammda Salsabila, Aulia Sandi Setiawan Saniyyah, Anisah Satriawan, Rayyan Septiani, Jelita Septiyaningsih Septiyaningsih Sinaga, Hans Salomo Tiberias Sitinjak, Brando Sudiyono Sudiyono Suhendro Suhendro Sukmo Hadi Nugroho Syina, Ibnu Tantri Yanuar Rahmat Syah Tasya Yultavera Tri Handoko Utami, E. W. Puput Wahyu Vilianni, Agustin