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All Journal Journal of Business and Behavioural Entrepreneurship BERDIKARI : Jurnal Inovasi dan Penerapan Ipteks Linguistic, English Education and Art (LEEA) Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan JURNAL PENDIDIKAN TAMBUSAI Jurnal Ilmu Manajemen (JIMMU) GEMA EKONOMI Inovasi: Jurnal Ilmiah Ilmu Manajemen Journal Of Management Science (JMAS) JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Dinasti International Journal of Management Science Dialektika: Jurnal Ekonomi dan Ilmu Sosial International Journal of Zakat (IJAZ) PINISI Discretion Review Jurnal Pengabdian kepada Masyarakat Nusantara Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Cafetaria Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Disrupsi Bisnis Journal La Bisecoman International Journal of Engineering, Science and Information Technology Jurnal Sosial dan Teknologi Prima Abdika: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Kepada Masyarakat Jurnal EduHealth Golden Ratio of Marketing and Applied Psychology of Business Muhasabatuna: Jurnal Akuntansi Syariah Jurnal Tadbir Peradaban International Journal of Applied Finance and Business Studies INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Linguistic, English Education and Art (LEEA) Journal Jurnal Locus Penelitian dan Pengabdian Jurnal Akuntansi dan Keuangan Jurnal Sains dan Teknologi Bulletin of Management and Business Journal of General Education and Humanities Jurnal Manajemen Bisnis dan Organisasi ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Jurnal Pendidikan Indonesia (Japendi) Innovative: Journal Of Social Science Research Journal of Management, Economic, and Financial Jurnal Cendekia Ilmiah
Kustiawan, Unggul
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Strategic marketing plan in achieving marketing values and objectives at Mitha Pre-Marriage Healthcare and Aesthetic Clinic Hannak, Nasriyatul; Kustiawan, Unggul; Indradewa, Rian; Dhafi Iskandar, Muhammad
International Journal of Applied Finance and Business Studies Vol. 11 No. 4 (2024): March: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v11i4.223

Abstract

Klinik Mitha is a business entity in the form of a Limited Liability Company (PT) in the field of health services in accordance with the definition referred to in 1 Permenkes No 028/2011 and the estimate required for the stages until it becomes a PT is 1 month until the notarial deed. Marketing plan is a planning process in the field of marketing in order to achieve the marketing targets that have been set. In marketing planning is closely related to marketing strategies that concern the values and goals of the company. In this chapter, Mitha Clinic will focus on Marketing Goals and Objectives, STP Strategy that will be carried out, B2C Marketing Mix, Sales activities, Sales Budget Projections and Revenue Stream projections. The purpose of this research is for a Clinic known to the DKI Jakarta Community for reputable premarital and aesthetic health services, Customer Satisfaction by Optimizing Premarital and Aesthetic Health Services and in the long term can build new branch clinics again. The results of this study indicate that the marketing plan strategy in achieving value and marketing goals is influenced by several factors such as the purpose of establishing the business, marketing planning which includes price, location, promotion, sales, and planning in finance.
The Role of Short Videos on Tiktok Social Media on Individual Loyalty In Online Skincare Shopping Anggraheni, Eva Shera; Kustiawan, Unggul
PINISI Discretion Review Volume 7, Issue 1, September 2023
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v7i1.59581

Abstract

The quality of the content in short videos refers to a consumer's perception of the relevance, creativity and uniqueness of a content. This is an output of efforts to fulfill the expectations of content providers for consumers through interest. The widespread use of the Internet has changed the way customers expect to build relationships with sellers. In this study, data were collected using the survey method. In this observation, we examined the role and quality of content, quality of relationships or relationships, and attachment in ensuring customer loyalty in shopping through short videos on social media. If the increase in content quality can stimulate attachment in shopping through short videos on social media, which will positively be a factor influencing customer loyalty Respondents in this study are customers with shopping experiences through short videos on social media. outer loading value 0.7. So it can be concluded that all indicators are valid to proceed to further testing. So it can be concluded that all the variables contained in the research model, which means they have fulfilled the requirements. Composite reliability is one of the tests used to test the reliability value of variable indicators. The results of the study concluded that there is a positive influence between the Content Quality variable on Relationship Quality. The quality of content on social media can affect the quality of the bond with the seller. The Customer Perceived Value variable has a positive effect on Relationship Quality. Customer ratings can affect the quality of the relationship between customers and buyers. Content Quality variable has a positive effect on Stickiness. Relationship Quality variable has a positive effect on Stickiness. Stickiness variable has a positive effect on Behavior Loyalty.
WHEN THE INFLUENCE OF BRAND LOVE ON BUYING SATISFACTION AND INTENTION Fariz, Nur; Kustiawan, Unggul
Jurnal Ilmu Manajemen (JIMMU) Vol. 8 No. 2 (2023)
Publisher : Magister Manajemen Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jimmu.v8i2.20404

Abstract

This study seeks to examine the influence of brand love formed by brand experience and brand trust on e-satisfaction and see the possibility of customers to return to using online services, especially in the field of food products. This survey were selected using purposive sampling in Jabota (an acronym of Jakarta – Bogor – Tangerang) with the sampling criteria of this study is online food delivery customers, was conducted in October - November 2020 with interviews using questionnairesusers, using a survey with online questionnaires. Data analysis used factor analysis and Lisrel-structural equation modeling (SEM). The findings of this study are hypotheses that support, among others, brand experience contributes to brand love, then brand love shows positive results that affect e-satisfaction, and brand love also has a positive effect with re-purchase intentions. This resaurce interpreted while brand trust does not have a positive effect on brand love, brand experience does not show positive results on re-purchase intention and e-satisfaction also does not contribute positively to re-purchase intention. This study interprets the brand factors that influence e-purchase intentions as influenced by brand love, e satisfaction, brand experience and brand trust. This study seeks to explore whether they influence customers to be able to e-purchase.
Financial Feasibility Analysis and Cash Flow Projection in Diagnostic X-ray Screening Business Model Dakaria, Yus; Indradewa, Rhian; Nugroho, Sukmo Hadi; Kustiawan, Unggul
Bulletin of Management and Business Vol. 6 No. 2 (2025): October 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v6i2.446

Abstract

Financial planning is an important foundation in establishing technology-based health services such as the X-ray Screening System Clinic. This study aims to develop a comprehensive financial plan that includes initial investment estimates, cash flow projections, and financial feasibility analysis using the Net Present Value (NPV), Internal Rate of Return (IRR), and Payback Period (PP) methods. Using a quantitative-descriptive approach, data was collected through market studies, expert interviews, and benchmarking of radiology clinic operating costs. The results show that with a target service volume of 1,000 patients/month, the clinic's investment of Rp750 million can be recovered within 2 years with an IRR of 28.5% and a positive NPV. This study provides a strategic basis for investors or management in making financial decisions on the establishment of diagnostic clinics
Evaluating Market Viability and Developing Digital Marketing Strategies for X-ray Detection Technology in Contemporary Security Environments Sinaga, Hans Salomo Tiberias; Indradewa, Rhian; Nugroho, Sukmo Hadi; Kustiawan, Unggul
Bulletin of Management and Business Vol. 6 No. 2 (2025): October 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v6i2.447

Abstract

The X-ray Screening System and other radiology-based diagnostic services are increasingly important for preventive and curative health care. This research will produce the Clinic X-ray Screening System's marketing business plan and examine market feasibility and digital customer acquisition tactics. STP analytical tools and NICE B2B Marketing Mix are used in the qualitative descriptive research. Literature studies, market observations, and diagnostic X-ray marketing data were used. Results demonstrate tremendous market penetration potential, notably in government, SOEs, business, hotels, and hospitals. The Indonesian X-ray screening system clinic marketing strategy must use data-driven techniques, IoT/AI technologies, and customized segmentation to solve operational and legal obstacles. To reach varied institutions, geographic, demographic, psychographic, and behavioral segmentation is essential, while digital marketing and strategic cooperation boost market legitimacy. Digitization (online bookings, digital outcomes), strategic collaborations, and fast, accurate service are effective marketing methods. This study offers healthcare business players realistic advice on developing technology-based diagnostic x-ray models
Analisis Faktor Eksternal dan Pemasaran pada Bisnis Swipewash Marketplace untuk Layanan Laundry Indah Erlinda Ade Kisworo; Dimas Angga Negoro; Kustiawan, Unggul; Abadi, Ferryal
PaKMas: Jurnal Pengabdian Kepada Masyarakat Vol 5 No 2 (2025): November 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/pakmas.v5i2.4033

Abstract

The e-commerce industry in Indonesia is experiencing rapid growth, supported by a large population, a growing middle class, and increasing internet penetration. In a busy urban society, these services are becoming an essential need. Digital platforms can provide solutions with easy access, transparency, and efficiency for consumers. SwipeWash offers an e-commerce platform for laundry, bag spa, and shoe spa services equipped with superior features. The EFE (External Factor Evaluation) Matrix analysis produced a score of 3.15. This score indicates that SwipeWash has responded well to external factors. Some of the main opportunities identified include the growth in the adoption of mobile technology and e-commerce with a weight of 0.80, an increase in digital payment users with a weight of 0.60, and automation of the laundry process to increase efficiency with a weight of 0.45. Other factors that support SwipeWash's competitiveness are close relationships with laundry partners and a structured marketing strategy. To build a sustainable competitive advantage, SwipeWash applies VRIO analysis which helps companies identify internal aspects that have high strategic value.
Pengaruh Brand Awareness, Brand Experience, Customer Satisfaction Terhadap Brand Image Dan Brand Loyalty Juni, Anasthasia; Kustiawan, Unggul
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 1: Desember 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i1.11954

Abstract

Di tengah persaingan ketat layanan mobile banking di Indonesia, penciptaan brand image dan loyalitas merek menjadi krusial bagi kelangsungan dan pertumbuhan aplikasi digital, termasuk Livin' by Mandiri. Penelitian ini bertujuan untuk menganalisis pengaruh brand experience, brand awareness, dan customer satisfaction terhadap brand image dan brand loyalty pada pengguna Livin' by Mandiri di kalangan Generasi Z. Dengan pendekatan kuantitatif, penelitian ini melibatkan 135 responden Generasi Z pengguna Livin' by Mandiri. Pengolahan data menggunakan Structural Equation Modeling (SEM) dengan SmartPLS 4. Hasil penelitian menunjukkan bahwa brand experience berpengaruh positif dan signifikan terhadap brand awareness, customer satisfaction, brand image, dan brand loyalty. Selanjutnya, brand awareness juga berpengaruh positif dan signifikan terhadap customer satisfaction dan brand image, dan brand loyalty. Sementara itu, customer satisfaction terbukti berpengaruh positif dan signifikan terhadap brand image dan brand loyalty, dan brand image berpengaruh positif dan signifikan terhadap brand loyalty. Penelitian ini menegaskan pentingnya penciptaan pengalaman merek yang menyenangkan, kesadaran merek yang tinggi, serta kepuasan pelanggan yang konsisten dalam membentuk citra positif dan loyalitas terhadap aplikasi mobile banking. Temuan ini memberikan implikasi penting bagi Bank Mandiri dalam menyusun strategi pemasaran digital untuk mengidentifikasi aspek-aspek yang dapat memengaruhi citra bank digital di mata pengguna serta perilaku loyalitas pengguna.
The Influence of Perceptions of Organizational Support, Work Stress, Organizational Commitment, and Job Satisfaction on Employee Performance In The Automotive Industry Kustiawan, Unggul; Septiyaningsih, Septiyaningsih; Syah, Tantri Yanuar Rahmat; Rojuaniah, Rojuaniah; Budiman, Arief
Jurnal Ilmiah Sumber Daya Manusia Vol 7 No 1 (2023): September: JENIUS (Jurnal Ilmiah Sumber Daya Manusia)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JJSDM.v7i1.33913

Abstract

The objective of this research is to explore the effect of perceived organizational support, work stress, organizational commitment, and job satisfaction on employee performance, which then builds organizational commitment and job satisfaction so as to give rise to employee performance, which has a good impact on productivity and enterprise. Data collection was carried out by distributing questionnaires online using a Google Form, which resulted in 205 respondents working for automotive industry companies in the Cikarang and Karawang industrial areas. Data analysis and processing using Lisrel 8.8 software The findings of this study indicate that perceived organizational support has a negative effect on work stress and a positive effect on organizational commitment. When employees feel there is no organizational support, this triggers stress. Work stress has no negative effect on job satisfaction, and organizational commitment has a positive effect on job satisfaction. Meanwhile, job satisfaction has a positive effect on employee performance. The results of this study are expected to provide valuable insights for the company. With a better understanding of these factors, companies can increase employee productivity and achieve company goals.
Systematic Literature Review on The Influence of Channel Integration on Omni-Channel Customer Loyalty Anggraeni, Dewi; ruswanti, Endang; Kustiawan, Unggul; Hamdi, Edi
Journal of Business and Behavioural Entrepreneurship Vol. 9 No. 2 (2025): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.009.2.02

Abstract

The rapid evolution of digital technologies and shifting consumer expectations has accelerated the adoption of omnichannel strategies across global retail markets. The effectiveness of these strategies depends greatly on the level of channel integration, which enables seamless transitions across online and offline touchpoints. This systematic literature review synthesizes empirical findings from the past five years to examine how channel integration shapes customer loyalty in omnichannel retailing. The review identifies key mechanisms such as enhanced customer experience, perceived value, trust formation, and cross-channel consistency as critical pathways linking integration to loyalty outcomes. It also highlights relevant theoretical perspectives and emerging mediating and moderating variables. The findings offer theoretical implications by clarifying the mechanisms through which channel integration strengthens loyalty formation, and practical implications by guiding retailers to develop integrated channel strategies that improve customer engagement, satisfaction, and long-term loyalty.
Pengaruh Nilai yang Dirasakan, Kepercayaan Merek, Rekomendasi dari Mulut ke Mulut, dan Kepuasan Pelanggan terhadap Niat Membeli Kembali Satriawan, Rayyan; Kustiawan, Unggul
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 2: Februari 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i2.12270

Abstract

Penelitian ini bertujuan untuk mengetahui faktor-faktor yang memengaruhi repurchase intention pada pengguna sepatu running merek Nike di Jakarta. Fokus utama penelitian ini adalah pada perceived value, brand trust, word of mouth, dan customer satisfaction. Keempat variabel tersebut diyakini saling berhubungan dan memiliki peran penting dalam mendorong keputusan pembelian ulang. Perceived value dan brand trust diasumsikan dapat meningkatkan customer satisfaction dan menghasilkan word of mouth yang positif. Customer satisfaction kemudian berperan penting dalam memperkuat niat konsumen untuk membeli kembali produk Nike. Selain itu, perceived value dan brand trust juga dianggap memiliki pengaruh langsung terhadap repurchase intention. Penelitian ini menggunakan pendekatan kuantitatif dengan metode Structural Equation Modeling (SEM) melalui aplikasi SmartPLS 4. Data dikumpulkan pada tahun 2025 melalui Google Form dengan jumlah responden sebanyak 125 orang. Hasil penelitian menunjukkan bahwa semua hubungan antar variabel signifikan. Temuan ini memberikan implikasi strategis bagi pihak Nike untuk meningkatkan nilai produk, membangun kepercayaan, dan menciptakan kepuasan pelanggan guna mendorong niat beli ulang.
Co-Authors Abadi, Ferryal Aditya Pratama Amatullah, Nida Anandaputri, Elisabet Andre Andre, Andre Anggraheni, Eva Shera Aprilia, Sekar Arief Budiman Arietra, Intan Pertiwi Noor Arif Darmawan, Nugroho Athira Shafa Berliana Avilla, Bobby Sulthan Butar Butar, Audi Putranto Cahyanti, Ichtiar Melia Dakaria, Yus damanik, rani Dewi ANGGRAENI Dhafi Iskandar, Muhammad Dimas Angga Negoro Dimas Negoro Edi Hamdi Endang Ruswanti Fariz, Nur Fitrianto, Hendry Gunawan, Wawan Iwan Hannak, Nasriyatul Harahap, Sri Bintang Pamungkas Hesti Wulandari Hilmy, Muhammad Reza Imelda Citra Anggraini Indah Erlinda Ade Kisworo Indra Gunawan Indradewa , Rhian Indradewa, Rhian Indradewa, Rian Irhamdani, Irhamdani Juni, Anasthasia Kurniawan, Rulli Kusnadi, Deky Lubis, Rima Octaviani M. Mukhsin Martianto, Yudha Hartlanda Mastupah, Mastupah Meilisa Alvita Mohamad Reza Hilmy Muhammad Dhafi Iskandar Negoro, Dimas Negoro, Dimas Angga Nofierni, Nofierni Novika Dwi Anggraini Nugroho, Pulung Adi Nur Qinthara Jatnika, Ridhwan Nurul Hakiki Paksi, Yanuar Buana Perdana, Rival Rahmawati, Wulan Ramadhan, Muhamad Nur Rahmat Rian Adi Pamungkas Ridwan, Saepul Rina Anindita Rojuaniah Rojuaniah Safari, Jen Jen Mohammda Salsabila, Aulia Sandi Setiawan Saniyyah, Anisah Satriawan, Rayyan Septiani, Jelita Septiyaningsih Septiyaningsih Sinaga, Hans Salomo Tiberias Sitinjak, Brando Sudiyono Sudiyono Suhendro Suhendro Sukmo Hadi Nugroho Syina, Ibnu Tantri Yanuar Rahmat Syah Tasya Yultavera Tri Handoko Utami, E. W. Puput Wahyu Vilianni, Agustin