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All Journal BERDIKARI : Jurnal Inovasi dan Penerapan Ipteks Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan JURNAL PENDIDIKAN TAMBUSAI Jurnal Ilmu Manajemen (JIMMU) GEMA EKONOMI Inovasi: Jurnal Ilmiah Ilmu Manajemen Journal Of Management Science (JMAS) Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Dialektika: Jurnal Ekonomi dan Ilmu Sosial International Journal of Zakat (IJAZ) PINISI Discretion Review Jurnal Pengabdian kepada Masyarakat Nusantara Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Cafetaria Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Disrupsi Bisnis Journal La Bisecoman International Journal of Engineering, Science and Information Technology Jurnal Sosial dan Teknologi Prima Abdika: Jurnal Pengabdian Masyarakat Interdisciplinary Social Studies Jurnal Pengabdian Kepada Masyarakat Jurnal EduHealth Muhasabatuna: Jurnal Akuntansi Syariah Jurnal Tadbir Peradaban International Journal of Applied Finance and Business Studies INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Jurnal Locus Penelitian dan Pengabdian Jurnal Sains dan Teknologi Bulletin of Management and Business Jurnal Manajemen Bisnis dan Organisasi ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Return : Study of Management, Economic and Bussines Jurnal Indonesia Sosial Teknologi Jurnal Pendidikan Indonesia (Japendi) Innovative: Journal Of Social Science Research Journal of Management, Economic, and Financial J-CEKI
Kustiawan, Unggul
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Penerapan Marketing Mix NICE dan Strategi STP oleh Cook Link dalam Mendukung Pertumbuhan Pasar Industri Perhotelan Sudiyono, Sudiyono; Kustiawan, Unggul
Jurnal Sosial Teknologi Vol. 5 No. 3 (2025): Jurnal Sosial dan Teknologi
Publisher : CV. Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsostech.v5i3.32055

Abstract

Perencanaan pemasaran yang efektif adalah kunci dalam keberhasilan strategi bisnis, khususnya dalam industri perhotelan yang semakin kompetitif. Penelitian ini membahas penerapan strategi pemasaran yang diterapkan oleh PT Angkasa Lima Pratama melalui merek Cook Link, yang menyediakan aplikasi penghubung pemasok bahan baku makanan untuk industri perhotelan. metode yang digunakan dalam penelitian ini adalah deskriptif analitik dengan metode campuran (kualitatif dan kuantitatif). Analisis dilakukan pada tiga aspek utama: tujuan dan sasaran pemasaran, segmentasi, targeting, dan positioning (STP), serta proyeksi pendapatan dan strategi pengembangan pasar. Hasil penelitian menunjukkan bahwa penerapan marketing mix (NICE) oleh Cook Link berhasil meningkatkan jaringan distribusi, memperkuat hubungan dengan klien, dan meningkatkan kepuasan pelanggan. Proyeksi pendapatan menunjukkan potensi pertumbuhan yang signifikan, dengan strategi yang terfokus pada hotel berbintang di wilayah Jabodetabek dan rencana ekspansi ke Jawa Barat. Penelitian ini memberikan wawasan tentang pentingnya perencanaan pemasaran yang terstruktur dalam menghadapi dinamika pasar yang kompetitif. Penerapan strategi marketing mix yang tepat tidak hanya membantu perusahaan dalam mencapai tujuan jangka pendek, tetapi juga dalam memperkuat posisinya sebagai pemimpin pasar di industri perhotelan dan pemasokan bahan baku makanan. Hasil penelitian ini diharapkan dapat memberikan panduan bagi perusahaan lain dalam merumuskan strategi pemasaran yang efektif.
Human resource planning management in the construction of mitha pre-marriage healthcare and aesthetic clinic Damanik, Rani; Kustiawan, Unggul; Indradewa, Rian; Dhafi Iskandar, Muhammad
Jurnal EduHealth Vol. 15 No. 01 (2024): Jurnal eduHealt, Edition January - March, 2024
Publisher : Sean Institute

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Abstract

This research aims to analyze the role of human resource planning management in the development of KLINIK MITHA, which specifically focuses on pre-wedding and aesthetic health services. The research method involved a qualitative approach by conducting a detailed case study of KLINIK MITHA, which involved in-depth interviews with the human resource manager, clinic owner, and relevant staff. Data analysis was conducted using content analysis techniques to identify key patterns related to human resource planning management. The results showed that effective human resource planning management plays a key role in the development and operationalization of KLINIK MITHA. Aspects such as selective recruitment, staff training and development, and targeted performance appraisals have a significant impact on service quality and business sustainability. In addition, alignment between staff needs and the clinic's strategic goals is also a key factor in successful human resource management. The conclusion of this study is that well-focused and integrated human resource planning management contributes positively to the development and operation of KLINIK MITHA. The findings provide business practitioners and clinic owners with an in-depth understanding of the importance of effective human resource management in managing health and aesthetic clinics. The practical implication of this study is that careful implementation of human resource planning management practices can improve clinic performance and provide a competitive advantage.
Due Diligence in Financial Aspects for Remedies Postpartum Care Center Sartono, Saptiangga; Indradewa, Rhian; Kustiawan, Unggul; Pamungkas, Rian Adi
Return : Study of Management, Economic and Bussines Vol. 4 No. 3 (2025): Return: Study of Management, Economic and Business
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v4i3.349

Abstract

This study evaluates the financial feasibility of the Remedies Postpartum Care Center, which aims to provide holistic health services for postpartum mothers during the critical period of 0-14 days after delivery. The purpose of this study is to assess the feasibility of investment by conducting a financial due diligence analysis, including revenue projections, Return on Investment (ROI), Net Present Value (NPV), and Internal Rate of Return (IRR) calculations. The results showed that the average ROI reached 16.93%, with a positive NPV and a payback period of four years. In addition, the IRR was recorded at 44% in the fifth year, indicating that the project was feasible. The findings also showed that Remedies had no short- or long-term debt, with a current ratio of 2.64 times. The Remedies Postpartum Care Center has good prospects based on the financial analysis conducted. With a solid risk management strategy and significant revenue projections, the project is feasible for implementation. This research provides guidance for investors and entrepreneurs in assessing the feasibility of healthcare projects. The results can be used as a reference for policy development to support postpartum care centers in Indonesia.
Analysis Of Hr Skill, Service, And Promotion Factors On Price That Influence The Level Of Sales Of Millenial Cafe Coffee Nur Qinthara Jatnika, Ridhwan; Kustiawan, Unggul
GEMA EKONOMI Vol 12 No 4 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

Coffee is one of the mainstay commodities in Indonesia's plantation sector. HR skills, service, promotion and price are factors that affect sales levels. This study aims to analyze the influence of HR skills, service, promotion on sales levels through price as mediation. The analysis was carried out by chance withdrawal of 250 respondents using the Questionaire method
Pendampingan Perencanaan Strategi dan Manajemen Risiko pada Pengembangan Swipewash Marketplace Layanan Laundry Arietra, Intan Pertiwi Noor; Negoro, Dimas Angga; Kustiawan, Unggul; Abadi, Ferryal
Prima Abdika: Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2025): Volume 5 Nomor 3 Tahun 2025
Publisher : Program Studi Pendidikan Guru Sekolah Dasar Universitas Flores Ende

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/abdika.v5i3.6051

Abstract

SwipeWash is a technology-based startup focused on laundry marketplace services with a pick-up-delivery model and e-commerce integration. During its development, SwipeWash faced various challenges, including business strategy planning, operational management, and risk management. This mentoring program aims to assist partners in developing a comprehensive business strategy and a measurable, technology-based risk management system. The mentoring method includes identifying partner problems and needs, analyzing the situation, planning strategies and developing recommendations, implementing mentoring, and evaluating and monitoring. The mentoring results indicate that partners gained clearer direction in identifying target markets, improving managerial capacity, and developing risk mitigation measures across operational, financial, technological, and reputational aspects. With the right strategy and sound risk management, SwipeWash has the opportunity to strengthen its position in the digital laundry service market, increase consumer trust, and sustainably expand its service reach.
Perencanaan Sumber Daya Manusia dan Manajemen Risiko PT Nuno Care Post Partum Depression Pusat Perawatan Pasca Melahirkan Harahap, Sri Bintang Pamungkas; Negoro, Dimas Angga; Kustiawan, Unggul; Hilmy, Muhammad Reza
Prima Abdika: Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2025): Volume 5 Nomor 3 Tahun 2025
Publisher : Program Studi Pendidikan Guru Sekolah Dasar Universitas Flores Ende

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/abdika.v5i3.6186

Abstract

This activity aims to analyze human resource planning and risk management at PT Nuno Care Post Partum Depression, a postpartum care center. Postpartum maternal health services require the support of competent, professional, and empathetic personnel, considering the physical and psychological vulnerability of patients. This PKM method involves mapping needs, training, mentoring, and workshops to prepare documents for the required HR planning. Human resource planning at PT Nuno Care is carried out through the stages of workforce needs analysis, competency-based recruitment and selection, continuous training and development, and employee retention strategies. Meanwhile, risk management includes identifying medical, operational, financial, and reputational risks; analyzing the level of probability and impact; and developing mitigation strategies such as implementing service SOPs, a workforce reserve system, emergency response training, and crisis communication protocols. The integration between human resource planning and risk management has been proven to be mutually reinforcing. Appropriate human resource planning helps minimize operational and medical risks, while the results of risk evaluations provide input for improving human resource strategies. Thus, PT Nuno Care is able to provide safe, comprehensive, and high-quality postpartum services, thereby increasing patient and family trust, while building the company's image as a professional and empathetic postpartum care center.
Human Capital Planning in the Business of X-ray Screening Detection System: Human Resource Competency and Efficiency Development Strategy Gunawan, Wawan Iwan; Indradewa, Rhian; Nugroho, Sukmo Hadi; Kustiawan, Unggul
Innovative: Journal Of Social Science Research Vol. 5 No. 3 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

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Abstract

The role of human capital in the healthcare industry is crucial, especially in high-tech based services such as the Clinic X-ray Screening System. This research aims to design human resource (HR) planning in accordance with operational needs, safety standards, and customer satisfaction in the radiology clinic business. This study uses descriptive-qualitative methods and Human Resource Planning (HRP), Job Analysis, and Human Capital Readiness Index (HCRI) analysis approaches. The results of the study show that the technical competence of radiology operators, the soft skills capabilities of service personnel, and clinical leadership are the three main pillars in supporting the efficiency and quality of services. The study suggests competency-based recruitment strategies, ongoing training, as well as productivity measurement based on key performance indicators (KPIs)
Operational Planning of X-ray Screening Detection System: Feasibility Analysis, Capacity, and Service Process Analysis Approach Safari, Jen Jen Mohammda; Indradewa, Rhian; Nugroho, Sukmo Hadi; Kustiawan, Unggul
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

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Abstract

This study analyzes the operational framework of PT. CKK in providing accurate and reliable security equipment repair and maintenance services through the integration of process design, technology, and supply chain management. Using a mixed approach involving case studies, document analysis, stakeholder interviews, field observations, and service flow simulations, the study developed a service blueprint that includes repair processes, preventive maintenance, and the application of technologies such as AI/Analytics for damage prediction, GPS-integrated CRM, blockchain for supply chain transparency, and custom testing tools. The results show that this strategy is able to optimize service efficiency, minimize operational downtime, and ensure compliance with international standards (TSA and ECAC). However, limitations such as the theoretical nature of the implementation of advanced technologies, reliance on the quality of historical data, and high investment burden need to be addressed. Managerial implications recommend strengthening data infrastructure, gradual technology adoption, e-learning-based HR training, supplier diversification, and expansion to the latest generation of security systems. This research provides practical guidance for security equipment maintenance service companies to improve service reliability while supporting market penetration in Indonesia through a combination of technical innovation and measurable operational management. The validation findings through limited simulations and focus group discussions also emphasized the importance of a balance between technological innovation and adaptation to operational limitations in the field
Risk Management in Business Planning X-ray Screening Detection System: Identification, Evaluation, and Mitigation Strategies Sitinjak, Brando; Indradewa, Rhian; Nugroho, Sukmo Hadi; Kustiawan, Unggul
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

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Abstract

This study examines ISO 31000-based risk management at PT. CKK, an airport and port security X-Ray equipment repair service company regulated by ICAO, TSA, and BAPETEN. This qualitative study uses holistic case studies to assess the effectiveness of risk management frameworks in achieving short-term (reduced machine downtime <1% per month, SLAs <2 hours) and long-term (ASEAN expansion, IoT/AI adoption up to 80% of customers) business goals. The risk management approach includes risk identification (engine downtime with RPN=15 and bad debt collection with RPN=16), likelihood and impact matrix analysis, priority evaluation, risk handling, and Key Risk Indicators monitoring. The results reveal that integrating tailored, inclusive, and dynamic risk management principles with business goals reduced residual risk by 60–80% using IoT/AI for damage prediction and blockchain for supply chain transparency. Operations (29.4%) and marketing (27.9%) will account for most of the IDR 739.6 billion risk management cost in five years. These findings help similar organizations optimize risk management in the X-Ray-based security technology industry with rigorous restrictions and expand into the ASEAN regional market
Marketing Plan For Recycled Paper Hub Business Project Pratama, Aditya; Indradewa, Rhian; Yanuar Rahmat Syah, Tantri; Kustiawan, Unggul
Dinasti International Journal of Management Science Vol. 5 No. 6 (2024): Dinasti International Journal of Management Science (July - August 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v5i6.2839

Abstract

Businesses that run in recycling industries are one of the trends that are now in demand by many parties and supported by both national and international governments, but in the practice of these business activities there are many components that must be considered, especially if an entity is in the business to business sector. PT Recycled Paper Hub came as an competitive alternative that offers products in the form of recycled paper materials with low impurity levels which will later be used by companies to be processed again into many forms including packaging. By analyzing and implementing a marketing mix approach in accordance with the vision and mission, analysis data obtained from research on internal and external strengths that are quantitative and qualitative, the data obtained reflects business activities in order to achieve business excellence. In this study, the marketing mix carried by PT Recycled Paper Hub is Direct Marketing NICE.
Co-Authors Abadi, Ferryal Aditya Pratama Amatullah, Nida Anandaputri, Elisabet Andre Andre, Andre Anggraheni, Eva Shera Aprilia, Sekar Arietra, Intan Pertiwi Noor Arif Darmawan, Nugroho Avilla, Bobby Sulthan Cahyanti, Ichtiar Melia Dakaria, Yus damanik, rani Dhafi Iskandar, Muhammad Dimas Angga Negoro Dimas Negoro Edi Hamdi Fariz, Nur Fitrianto, Hendry Gunawan, Wawan Iwan Hannak, Nasriyatul Harahap, Sri Bintang Pamungkas Hesti Wulandari Hilmy, Muhammad Reza Huminsa FST, Anggiat Imelda Citra Anggraini Indah Erlinda Ade Kisworo Indra Gunawan Indradewa , Rhian Indradewa, Rhian Indradewa, Rian Irhamdani, Irhamdani Iskandar, M. Dhafi Juni, Anasthasia Kurniawan, Rulli Kusnadi, Deky Lubis, Rima Octaviani Martianto, Yudha Hartlanda Mastupah, Mastupah Meilisa Alvita Mohamad Reza Hilmy Muhammad Dhafi Iskandar Muljopamudji, Trisulo Negoro, Dimas Negoro, Dimas Angga Nofierni, Nofierni Novika Dwi Anggraini Nur Qinthara Jatnika, Ridhwan Paksi, Yanuar Buana Perdana, Rival Rahmawati, Wulan Ramadhan, Muhamad Nur Rahmat Rehabeam, Rehabeam Rian Adi Pamungkas Ridwan, Saepul Rina Anindita Sabila Rasyad, Difka Safari, Jen Jen Mohammda Salsabila, Aulia Sandi Setiawan Saniyyah, Anisah Sartono, Saptiangga Septiani, Jelita Sinaga, Hans Salomo Tiberias Sitinjak, Brando Sudiyono Sudiyono Suhendro Suhendro Sukmo Hadi Nugroho Syah , Tantri Yanuar Rahmat Syina, Ibnu Tantri Yanuar Rahmat Syah Tasya Yultavera Tri Handoko Utami, E. W. Puput Wahyu Vilianni, Agustin Yanuar Rahmat Syah, Tantri