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Kustiawan, Unggul

Universitas Esa Unggul

Author-ID : 2355094

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Understanding Restaurant Customers' Environmental Behavior in the Social Media Context: An Application of Theory of Planned Behavior Unggul Kustiawan; Laksmi Pandansari
Kontigensi : Jurnal Ilmiah Manajemen Vol 11 No 2 (2023): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v11i2.441

Social media users are now increasing, this makes social media to become an effective tool for companies to foster intentional consumer intentional behavior. This study uses the model of the theory of planned behavior to see its effect on intentional behavior on social media and also the moderating effect of economic rewards and social rewards and their effect on consumer offilne behavior. This quantitative research using the Structural Equation Model (SEM) method begins in 2023 by focusing on Z generation consumers in the food and beverage industry, especially franchise fast food restaurants in Indonesia. Data collection was carried out by distributing questionnaires online using Google Forms, which resulted in 166 respondents. Data analysis and processing using SmartPLS 3 software. The findings of this study indicate that, the planned behavior theory model consisting of attitude, subjective norm, and Perceived behavioral control can influence consumer intentional behavior even though attitude is proven not to have a significant effect. Economic reward and social reward are also proven to moderate the relationship between intentional behavior and offline consumer behavior. This research provides managerial implications for companies engaged in food and beverage, especially fast food restaurants, that want to contribute to making good changes to the world through the creation of certain activities or regulations published through social media.

PENGARUH EMPLOYEES EMOTIONAL COMPETENCE TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN Aprilia, Sekar; Kustiawan, Unggul
Jurnal Manajemen Bisnis Dan Organisasi Vol 2 No 2 (2023): Jurnal Manajemen Bisnis Dan Organisasi (JMBO)
Publisher : Yayasan Pendidikan Cahaya Budaya Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58290/jmbo.v2i2.93

Studi ini memiliki tujuan untuk meneliti, mengetahui dan mengevaluasi pengaruh kepuasan pelanggan dan loyalitas pelanggan dengan melihat dari sisi Employee Emotional Competence dan Rapport yang menghubungkan employee emotional competence pada penelitian ini. employee emotional competence dijelaskan mempengaruhi penilitian dari pelanggan atau yang disebut rapport, penilaian atas servis yang mana memberikan dampak pada kepuasan pelanggan dan loyaliyas. Penilaian atas service yang memuaskan menimbulkan rasa senang atas pelayanan yang memuaskan dan pelanggan merasakan kepuasan tersebut. Hal tersebut berbanding lurus kepada loyalitas, dengan pendekatan bahwa pelanggan merasa ditunjukan rasa hormat, selanjutnnya pelanggan akan menciptakan pandangan positif. Kontribusi dari penelitian ini diharapkan manambah satu informasi untuk penelitian yang akan dating dalam studi managemen. pengumpulan data pada penelitian ini dilakukan secara online dimana setiap responden diberikan skala pilihan untuk menjawab.Temuan dari penelitian ini adalah adanya hubungan pada setiap variabel, dan peneltian ini membutkikan bahwa Employee Emotional Competence yang mempengaruhi kepuasan dan loyalitas pelanggan adalah employee emotional competence dan Rapport.

E-Service Quality in Online Zakat and Its Impact on Muzaki Behavior Kurniawan, Rulli; Kustiawan, Unggul
International Journal of Zakat Vol 9 No 1 (2024): International Journal of Zakat
Publisher : Center of Strategic Studies (PUSKAS) BAZNAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37706/ijaz.v9i1.505

In the digital era, e-service quality plays a crucial role in determining the success of online businesses, including zakat services. This study explores the impact of e-service quality on customer satisfaction, customer trust and institutional reputation, as well as its effects on customer behaviors such as repurchase intention, word-of-mouth promotion and site revisit. Through an online survey of 250 users of online zakat services and analysis using Structural Equation Modeling (SEM), this research found that usability and service interaction significantly contribute to enhancing e-service quality, which directly increases customer satisfaction and trust. Although customer satisfaction can increase repurchase intention, it does not directly increase word of mouth or site revisit, indicating the important role of other factors such as spiritual values and social recommendations. High e-service quality also strengthens the institution's reputation, underlining the importance of maintaining high online service quality to retain customer trust and loyalty. This study recommends zakat institutions to improve usability and service interaction on their online platforms to strengthen customer relationships. Further research is suggested to explore other variables that influence customer behavior in the context of online zakat.

Risk Management Process of “Mining Contractors Services Company” In Indonesia Vilianni, Agustin; Kustiawan, Unggul
Jurnal Pendidikan Tambusai Vol. 7 No. 2 (2023): Agustus 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v7i2.7752

Pertambangan memiliki peran yang sangat penting dalam membangun negara kita. Pertambangan juga memberikan peran yang sangat signifikan dalam perekonomian nasional kita. Peran pertambangan terlihat jelas dimana pertambangan sebagai sumber penerimaan negara, memberikan kontribusi bagi pembangunan daerah, baik dalam bentuk dana bagi hasil maupun program pembangunan pemberdayaan masyarakat, memberikan nilai lebih pada neraca pertambangan, meningkatkan investasi, memberikan efek berantai positif pada pekerjaan. Manajemen risiko adalah proses interaktif yang digunakan oleh perusahaan pertambangan dan pengolahan untuk mengidentifikasi, mengevaluasi, dan memitigasi bahaya di tempat kerja guna mengurangi risiko bahaya seperti kebakaran, ledakan, tanah longsor yang tertimbun, gas beracun, suhu ekstrim, dan lain-lain. Jadi, manajemen risiko merupakan suatu alat yang jika digunakan dengan baik akan menghasilkan dan menciptakan lingkungan kerja yang aman, bebas dari ancaman bahaya dan kecelakaan di tempat kerja. Penambangan dan pengolahan batu bara merupakan kegiatan yang sangat berisiko, tidak hanya menyangkut keselamatan kerja. Oleh karena itu, untuk menjamin kelancaran operasi produksi, terhindar dari kecelakaan kerja, kejadian berbahaya dan penyakit akibat kerja, perlu diterapkan Keselamatan dan Kesehatan Kerja (K3) dalam kegiatan pertambangan dan pengolahan. PT. ANP akan menerapkan prinsip manajemen risiko dalam ISO 31000:2018. Analisis ini membantu kontraktor pertambangan kami dalam membuat keputusan yang tepat untuk memitigasi risiko dan menjadi kontraktor pertambangan multinasional.

Patterns of Symbolic Interaction Communication in the Online Ojek Community: Qualitative Descriptive Study Utami, E. W. Puput Wahyu; Kustiawan, Unggul
International Journal of Education, Information Technology, and Others Vol 7 No 2 (2024): International Journal of Education, information technology and others (IJEIT)
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11414757

Presently, service quality manifests in the form of technology known as Self-Service Technology (SST), which has a significant impact on how customers interact with a company. The aim of this research is to explore the factors influencing customer perception of SST Qual concerning customer satisfaction and trust, leading to repurchase intention and e-word of mouth in fast-food restaurant customers. This study focuses on internationally recognized brands in Indonesia, namely McD, Pizza Hut, KFC, A&W, and Burger King, and examines the influence of SST Qual through social media platforms such as Facebook, Instagram, Twitter, and TikTok, which are utilized by customers. This is the outcome of advancements made from prior studies on Indonesian consumers of online retail businesses. It is intended that the research's contribution will offer useful marketing tactics for consumers of the brands under study in addition to information at the theoretical and scientific level of marketing management. The present study employed a survey approach for data collection, whereby online questionnaires were disseminated to potential respondents, who were chosen using purpose sampling among patrons of international restaurants in Indonesia. For analysis using factor analysis and structural equation modeling (SEM) with the smartPLS application. The findings from this study are that SST Qual is the main driver in increasing and forming customer satisfaction and customer trust which will increase and retain customers so that repurchase intention can be achieved through encouraging eWOM from other consumers

Strategi dan Proyeksi Keuangan untuk Proyek Bisnis Hub Kertas Daur Ulang Andre, Andre; Indradewa, Rhian; Yanuar Rahmat Syah, Tantri; Kustiawan, Unggul
Jurnal Disrupsi Bisnis Vol. 7 No. 3 (2024): [Mei-Juni] Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v7i3.40797

Recycled Paper Hub is a business unit mainly focus in processing recycled paper sorted from local collector who also act as supplier such as waste paper collected from traditional market, ex-packaging collected from home industry and household waste, etc. Recycled Paper Hub primary goal is to participate in the sustainable business by contributing to the economy of the surrounding community along with a commitment to maintaining a green environment. In order to achieve this goals, Recycled Paper Hub conduct business development strategy which include financial planning and projection. The method used in this research is using data that has been previously collected and analyzed within 3 stages, namely : data collection (internaly from company that the author is working, then data filtering, and finally data presentation along with conclusion. Within this research, financial planning is distributed in 5 main pillars, that is : Financial Objectives, ,Financial Elements, Financial Projections, Feasibility Analysis, and Performance Analysis.

Strategic Planning and Human Capital Plan In PT Recycled Paper Hub Novie Nurliadi Pratiwi; Rhian Indradewa; Tantri Yanuar Syah; Unggul Kustiawan
Dinasti International Journal of Digital Business Management Vol. 5 No. 4 (2024): Dinasti International Journal of Digital Business Management (June - July 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v5i4.2818

Recycled Paper Hub is a business unit mainly focus in processing recycled paper sorted from local collector who also act as supplier such as waste paper collected from traditional market, ex-packaging collected from home industry and household waste, etc. Recycled Paper Hub primary goal is to participate in the sustainable business by contributing to the economy of the surrounding community along with a commitment to maintaining a green environment. In order to achieve this goals, Recycled Paper Hub conduct business development strategy which include financial planning and projection. This study uses quantitative research methotds. Data collection technique used literature studies, interviews, and observations. Strategic planning was carried out until the long-term stage, according to the business strategy and lean business canvas model. Human capital planning was carried out with the stages of goals and objectives, corporate culture and values, organizational structure, human capital planning, and human capital cost projections.

STUDI KARAKTER KEPEMIMPINAN SERVANT TERHADAP MOTIVASI DAN PERILAKU KEWARGANEGARAAN ORGANISASI DI SEKTOR PUBLIK Ramadhan, Muhamad Nur Rahmat; Kustiawan, Unggul
JURNAL CAFETARIA Vol 5 No 2 (2024): JURNAL CAFETARIA
Publisher : UNIVERSITAS KARIMUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51742/akuntansi.v5i2.1394

The world is currently facing increasing challenges and demands for better public service delivery, therefore the public sector plays an important role where people increasingly demand high quality services in their daily interactions with public organizations. This research aims to explore the factors that influence public sector workers, especially the encouragement of servant leadership towards organizational citizenship behavior, with the help of public servant motivation as an intervening variable that makes workers have OCB traits thanks to the encouragement of a leader. The data in this study was designed using a survey method where questionnaires were distributed online, and respondents were selected using a purposive sampling method in the DKI Jakarta area from public sector civil servants who had worked for more than two years. For analysis using factor analysis and structural equation modeling with the smartPLS application. This study's results show a positive relationship between servant leadership and, public service motivation, and organizational citizenship behavior. The managerial implication of this research is that organizations must always pay attention to their leaders so that employees feel how servant leadership behavior can improve and foster OCB attitudes and traits in each employee.

Employee Engagement, Work Motivation, Employee Creativity, Dan Job Satisfaction Sebagai Mediator Antara Reward Dengan Employee Performance Feliks Setia Wau; Unggul Kustiawan
Cakrawala Repositori IMWI Vol. 7 No. 1 (2024): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v7i1.590

Penelitian ini bertujuan untuk mengetahui serta mengeksplor secara mendalam terkait pengaruh dari employee engagement, work motivation, employee creativity, dan job satisfaction sebagai mediator antara reward dengan employee performance pada Perguruan Tinggi Swasta di lingkungan DKI Jakarta. Hal ini merupakan pengembangan dari studi yang pernah dilakukan sebelumnya pada karyawan di Sukorejo, Pasuruan Indonesia. Pengumpulan data penelitian ini dibuat dengan metode survei dimana penyebaran kuesioner dilakukan secara online yang selanjutnya responden dipilih dengan menggunakan metode purpose sampling dengan menentukan sampel berdasarkan kriteria yaitu tenaga kependidikan pada Perguruan Tinggi Swasta di DKI Jakarta dengan status sebagai tenaga kependidikan minimal sudah 1 tahun bekerja. Untuk menguji hubungan antar variabel dalam membuktikan hipotesis, peneliti menggunakan analisis faktor serta permodelan persamaan struktural (SEM) Lisrel. Hasil menunjukkan bahwa variabel mediator employee engagement, work motivation, employee creativity, dan job satisfaction ternyata memiliki pengaruh positif secara langsung terhadap reward. Variabel tersebut dapat dijadikan sebagai salah satu kententuan atau kriteria dalam pemberian reward terhadap karyawan untuk memberikan kepuasan bagi perusahaan dalam mendukung program peningkatkan employee performance. Kontribusi dari penelitian ini diharapkan dapat memberikan suatu informasi pada tataran teori/keilmuan manajemen sumber daya manusia dan strategi yang bermanfaat bagi pengguna.

Implementation Marketing Plan For Mining Contractor Service Company In Indonesia: English Septiani, Jelita; Kustiawan, Unggul
Muhasabatuna : Jurnal Akuntansi Syariah Vol. 5 No. 1 (2023): Juny
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Islam Syarifuddin Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54471/muhasabatuna.v5i1.2354

Mining contractor service business in Indonesia is still one of the businesses that is quite competitive. The ministry of energy and mineral resources ( ESDM) notes that production in Indonesia is increasing every year. Indonesia’s coal production will increase from 2020-2021 to reach 7,2 %, based on the increase in the value of this coal production. PT. ANP, our company is very confident that our mining services business will grow. Of course, to be a better company than our competitors, our company must be able to provide added value to our customers in order to meet the needs of our customers. To be able to survive in the long term in the mining services business, our company will carry out a marketing strategy by starting our business by working with companies that are georgraphically established, owners, and mining areas that are not categorized as difficult access and high risk. Our company is also a mining contractor service company with a medium-scale level that produces coal between 50,000-200,000 tons per month, this is also one of the advantages for our customers to choose us as partners because in medium-scale companies our rate are cheaper. Method is using STP and Marketing Mix ( NICE and 7 P ) strategies. This analysis can help mining contractor service companies in Indonesia use their marketing strategy.

Co-Authors Abadi, Ferryal Abdul Haeba Ramli Adelia, Nida Aditya Pratama Agustin Vilianni Amatullah, Nida Ana Ana Anandaputri, Elisabet Andre Andre, Andre Andri Kurniawan Anggiat Huminsa FST Anggraheni, Eva Shera Anisah Saniyyah Aprilia, Sekar Apul Tumanggor Arief Budiman Arietra, Intan Pertiwi Noor Arif Darmawan, Nugroho Artana Diva Syabilla Athira Shafa Berliana Avilla, Bobby Sulthan Bagus Caesar Sukmayuda Butar Butar, Audi Putranto Cahyanti, Ichtiar Melia Cornellius, Josephin Dakaria, Yus damanik, rani Dewi Anggraeni Dhafi Iskandar, Muhammad Dian Anggraini Puspitasari Diana Fajarwati Difka Sabila Rasyad Dimas Angga Negoro Dimas Angga Negoro Dimas Negoro Dimas Negoro Dwi Handoko Edi Hamdi Edi Hamdi Edi Hamdi Edi Hamdi Endang Ruswanti Fachmi Firzandi Prima Fariz, Nur Feliks Setia Wau Fersi Tase Fetiana Pristianti Fitrianto, Hendry Gunawan, Ery Gunawan, Wawan Iwan Hannak, Nasriyatul Harahap, Sri Bintang Pamungkas Hariani Widyastuti Hesti Wulandari Hilmy, Muhammad Reza Holby Boy Martua Manurung Ika Baskara Ilham Baihaqi Baharsyah Imelda Citra Anggraini Indah Erlinda Ade Kisworo Indra Gunawan Indradewa, Rian Indriyani Kristin Irhamdani Irhamdani Irhamdani, Irhamdani Joni Hartono Josephin Cornellius Juni, Anasthasia Kristianes Kristianes Kurniawan, Rulli Kusnadi, Deky Laksmi Pandansari Lubis, Rima Octaviani M. Dhafi Iskandar M. Mukhsin Marselinus Martianto, Yudha Hartlanda Masagus Safei Mastupah, Mastupah Meilisa Alvita Meilisa Alvita Mohamad Reza Hilmy Muhamad Nurrohman Muhammad Dhafi Iskandar Muhammad Naufal Khossy Muhammad Rizky Nanda Satria Nasriyatul Hannak Negoro, Dimas Negoro, Dimas Angga Nelci Selan Nisa, Puspita Chairun Nofierni, Nofierni Novie Nurliadi Pratiwi Novika Dwi Anggraini Nur Qinthara Jatnika, Ridhwan Nurul Hakiki Paksi, Yanuar Buana Pasha Pingkaniswari Perdana, Rival Poedji Hartaty Silalahi Pulung Adi Nugroho Rahmawati, Wulan Ramadhan, Muhamad Nur Rahmat Rani V. Damanik Rania, Talitha Regina Deka Sofia Rehabeam Rehabeam Restu Aprilianto Rhian Indradewa Rhian Indradewa Rian Adi Pamungkas Ridwan, Saepul Rina Anindita Riska Amelya Rival Perdana Rojuaniah Rojuaniah Safari, Jen Jen Mohammda Salsabila, Aulia Sandi Setiawan Sani Sansodik Saptiangga Sartono Satriawan, Rayyan Septiani, Jelita Septiyaningsih Septiyaningsih Setiyati, Ritta Sinaga, Hans Salomo Tiberias Sitinjak, Brando Sofyan, Joel Faruk Sudiyono Sudiyono Suhendro Suhendro Sukmo Hadi Nugroho Syina, Ibnu Tantri Yanuar Rahmat Syah Tantri Yanuar Syah Tasya Yultavera Tri Handoko Trisulo Muljopamudji Utami, E. W. Puput Wahyu Vilianni, Agustin Wesly Panjaitan Wulan Rahmawati Yenny Rany

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