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All Journal Journal of Business and Behavioural Entrepreneurship BERDIKARI : Jurnal Inovasi dan Penerapan Ipteks Linguistic, English Education and Art (LEEA) Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan JURNAL PENDIDIKAN TAMBUSAI Jurnal Ilmu Manajemen (JIMMU) GEMA EKONOMI Inovasi: Jurnal Ilmiah Ilmu Manajemen Journal Of Management Science (JMAS) JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Dinasti International Journal of Management Science Dialektika: Jurnal Ekonomi dan Ilmu Sosial International Journal of Zakat (IJAZ) PINISI Discretion Review Jurnal Pengabdian kepada Masyarakat Nusantara Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Cafetaria Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Disrupsi Bisnis Journal La Bisecoman International Journal of Engineering, Science and Information Technology Jurnal Sosial dan Teknologi Prima Abdika: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Kepada Masyarakat Jurnal EduHealth Golden Ratio of Marketing and Applied Psychology of Business Muhasabatuna: Jurnal Akuntansi Syariah Jurnal Tadbir Peradaban International Journal of Applied Finance and Business Studies INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Linguistic, English Education and Art (LEEA) Journal Jurnal Locus Penelitian dan Pengabdian Jurnal Akuntansi dan Keuangan Jurnal Sains dan Teknologi Bulletin of Management and Business Journal of General Education and Humanities Jurnal Manajemen Bisnis dan Organisasi ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Jurnal Pendidikan Indonesia (Japendi) Innovative: Journal Of Social Science Research Journal of Management, Economic, and Financial J-CEKI
Kustiawan, Unggul
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Perencanaan Bisnis pada Aspek Keuangan Swipewash Marketplace untuk Layanan Laundry Amatullah, Nida; Negoro, Dimas; Kustiawan, Unggul; Abadi, Ferryal
Berdikari: Jurnal Inovasi dan Penerapan Ipteks Vol. 13 No. 2: August 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/berdikari.v13i2.26218

Abstract

This research aims to examine and assess the financial planning executed in Swipewash Marketplace, a platform for laundry service, to facilitate efficient financial management and promote sustainable business growth. This research identifies that 74% of respondents consider laundry services as a basic need, with 57.7% are loyal customers and 16.3% are classified as non-regular customers. Furthermore, 20% of respondents need the pick-up and delivery services, although 6% value clarity about washing status. This data illustrates the lifestyle of Tangerang residents who emphasize efficiency and convenience, positioning Swipewash as a substantial opportunity to address these demands. The analysis indicates that 62% of laundry services in Tangerang offer pick-up and delivery services, although 40.92% have difficulties in their management. For about 38% of laundry businesses do not offer pick-up and delivery services. The methodology employed a blend of qualitative and quantitative techniques, involving data collection via management interviews, operational observations, and examination of financial reports and planning documents. The research findings underscore the significance of cash flow management strategies, pragmatic budgeting, and cost control as the cornerstone of effective financial planning. This research encompasses financial estimates, cash flow analysis, initial capital assessment, and investment feasibility review. The findings suggest that the Swipewash Marketplace business model possesses significant economic potential and offers an appealing return on investment. A sensitivity analysis was performed to assess the effect of variations in operating expenses and service prices on business viability. Through meticulous financial planning, Swipewash Marketplace is anticipated to expand and gain the advantages for both laundry service providers and customers
Entrepreneurial Intention of MSME Actors in Indonesia: An Empirical Study on the Influence of Entrepreneurship Learning and the Moderating Role of Subjective Norms Gunawan, Indra; Indradewa, Rhian; Kustiawan, Unggul
International Journal of Engineering, Science and Information Technology Vol 5, No 4 (2025)
Publisher : Malikussaleh University, Aceh, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52088/ijesty.v5i4.1484

Abstract

Entrepreneurship is one of the strategic pillars in driving national economic growth, particularly through the role of Micro, Small, and Medium Enterprises (MSMEs), which contribute more than 60% of Indonesia’s Gross Domestic Product (GDP). This study aims to analyse the factors affecting entrepreneurial intention among MSME actors in Indonesia who have participated in entrepreneurship training. Specifically, the study examines the influence of entrepreneurial motivation, market orientation, entrepreneurial orientation, entrepreneurial learning, entrepreneurial attitude, and entrepreneurial self-efficacy on entrepreneurial intention, as well as testing the role of subjective norms as a moderating variable. Using a quantitative approach and the Partial Least Squares Structural Equation Modelling (PLS-SEM) method, data were collected from 380 MSME respondents across the Greater Jakarta area. The findings reveal that entrepreneurial learning significantly mediates the relationship between market orientation and entrepreneurial intention, as well as between entrepreneurial motivation and entrepreneurial intention. Meanwhile, subjective norms were found to moderate the relationship between entrepreneurial attitude and entrepreneurial intention, but not the relationship between entrepreneurial self-efficacy and intention. These findings contribute theoretically to the understanding of the cross-path relationships between psychological and contextual variables in shaping entrepreneurial intention. In practical terms, entrepreneurship training should be designed to strengthen active learning and foster social norms that support entrepreneurial intention.
Analisa Faktor Internal dan Perencanaan Operasional pada Bisnis Plan Swipewash Marketplace untuk Layanan Laundry Tasya Yultavera; Dimas Negoro; Kustiawan, Unggul; Abadi, Ferryal
INSOLOGI: Jurnal Sains dan Teknologi Vol. 4 No. 4 (2025): Agustus 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/insologi.v4i4.5862

Abstract

The e-commerce industry in Indonesia is experiencing rapid growth, supported by a large population, a growing middle class, and increasing internet penetration. In 2023, Indonesia's e-commerce transaction value will reach USD 62 billion, with the number of users projected to reach 99.1 million by 2029. This potential drives new opportunities, including daily necessities such as laundry, bag spa, and shoe spa. In a busy urban society, these services are an important need. Digital platforms can provide solutions with easy access, transparency, and efficiency for consumers. Customers face challenges such as concerns about the safety of goods, difficulty in comparing prices, and limited operational hours. In analyzing internal factors, SwipeWash uses a strategic approach to identify the company's strengths and weaknesses and opportunities to increase competitiveness in the e-commerce laundry service industry. Customer demand analysis is the main focus in understanding the growing market needs. SwipeWash offers services that guarantee the safety of customers' personal belongings, provide ease of price comparison, and ensure comfort with services available 24 hours a day.
Analisa Faktor Internal dan Perencanaan Operasional PT Nuno Care Post Partum Depression Pusat Perawatan Pasca Melahirkan Novika Dwi Anggraini; Dimas Angga Negoro; Kustiawan, Unggul; Mohamad Reza Hilmy
INSOLOGI: Jurnal Sains dan Teknologi Vol. 4 No. 5 (2025): Oktober 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/insologi.v4i5.5865

Abstract

This study aims to identify and analyze internal factors that influence operational planning at PT Nuno Care, a postpartum care center with a focus on handling postpartum depression, understand the role of human resources, facilities, management processes, and technological capabilities in improving the effectiveness and efficiency of operational services. To develop strategic recommendations for PT Nuno Care management to improve service quality, operational effectiveness, and business sustainability of the postpartum care center. Using a qualitative descriptive approach, data were collected through literature studies, interviews with staff and management, and direct observation in the center's operations. The results of the analysis revealed that human resource factors, facility availability, management processes, and technological capabilities are crucial aspects that influence the effectiveness of operational planning. This study provides strategic recommendations for improving service quality and operational efficiency that can support the success of PT Nuno Care in providing optimal postpartum care. Nuno Birth makes services easier by creating an application that is integrated with payment systems, registration, communities and patient history checking.
Peran Brand Experience terhadap Behavioral Loyalty pada Pengguna Smartphone di Indonesia Sandi Setiawan; Kustiawan, Unggul
INSOLOGI: Jurnal Sains dan Teknologi Vol. 4 No. 5 (2025): Oktober 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/insologi.v4i5.6451

Abstract

This research investigates the importance of Brand Experience in fostering Behavioral Loyalty among smartphone users in Tangerang Regency, with Brand Love, Brand Trust, and Brand Satisfaction with the mediating roles of Brand Love, Brand Trust, and Brand Satisfaction.          A quantitative approach was employed using the Covariance-Based Structural Equation Model (CB-SEM). Data were collected through an online questionnaire distributed via Google Form to members of Generation Z and Millennials residing in Tangerang Regency, who have a stable income and have independently purchased smartphones. A total of 212 valid responses were obtained. Data analysis was conducted using SmartPLS 4.0 software. The results indicate that Brand Experience has a positive influence on Brand Love, Brand Trust, and Brand Satisfaction. Furthermore, these three mediating variables also significantly affect Behavioral Loyalty. The findings highlight the importance of managing consistent and satisfying brand experiences to foster emotional attachment, trust, and customer satisfaction. These elements are crucial in building long-term behavioral loyalty toward smartphone brands. Practically, companies are encouraged to enhance emotional engagement, build customer trust, and ensure satisfaction to maintain a loyal consumer base in the highly competitive smartphone market.
Analisa Eksternal Pada Perencanaan Bisnis Dokter Molis (Solusi Motor Listrik Anda) Anggraini, Imelda Citra; Negoro, Dimas Angga; Kustiawan, Unggul; Indradewa, Rhian
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 4 (2025): Edisi Oktober - Desember
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i4.6739

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor eksternal yang memengaruhi perencanaan bisnis Dokter Molis, sebuah usaha yang bergerak di bidang konversi dan perawatan motor listrik. Metode analisis yang digunakan mencakup Porter’s Five Forces, PEST Analysis, dan External Factor Evaluation (EFE) Matrix. Hasil analisis menunjukkan bahwa industri motor listrik di Indonesia memiliki peluang pertumbuhan yang tinggi, didorong oleh dukungan regulasi pemerintah, meningkatnya kesadaran lingkungan, serta perkembangan teknologi baterai dan kendaraan listrik. Namun demikian, terdapat beberapa tantangan signifikan seperti tingginya kekuatan pemasok, harga baterai yang mahal, serta standar teknis dan persepsi masyarakat yang masih menjadi hambatan. Berdasarkan EFE Matrix, peluang eksternal memiliki bobot yang lebih besar dibandingkan ancaman, sehingga strategi bisnis perlu diarahkan untuk memanfaatkan insentif pemerintah dan pertumbuhan pasar sambil mengantisipasi tantangan teknis dan struktural. Temuan ini memberikan dasar bagi pengembangan strategi yang adaptif dan berkelanjutan bagi Dokter Molis dalam menghadapi dinamika industri kendaraan listrik nasional.
Pengaruh Perceived Price dan Delivery Quality terhadap Repeat Purchase Intention: Peran Perceived Value dan Consumer Satisfaction Saniyyah, Anisah; Kustiawan, Unggul
ARZUSIN Vol 5 No 5 (2025): OKTOBER
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v5i5.7631

Abstract

E-commerce has become a dominant platform in modern consumer shopping behavior; however, the low level of repeat purchase intention remains a significant challenge for digital business operators. This study aims to analyze the influence of perceived price and delivery quality on repeat purchase intention, considering the mediating roles of perceived value and consumer satisfaction among e-commerce users in Bekasi City. A quantitative approach was employed using an online survey method through a questionnaire distributed to 110 respondents selected via purposive sampling. Data were analyzed using Structural Equation Modeling–Partial Least Square (SEM-PLS). The results indicate that both perceived value and consumer satisfaction have a significant positive effect on repeat purchase intention. Perceived price significantly influences perceived value and consumer satisfaction, while delivery quality has a positive effect on perceived value but does not significantly affect consumer satisfaction. These findings suggest that perceived value and consumer satisfaction are key determinants in shaping repeat purchase intention on e-commerce platforms. Therefore, implementing competitive pricing strategies, improving service quality, and managing customer experience holistically are essential to strengthening consumer loyalty in the digital era.
Penerapan Marketing Mix NICE dan Strategi STP oleh Cook Link dalam Mendukung Pertumbuhan Pasar Industri Perhotelan Sudiyono, Sudiyono; Kustiawan, Unggul
Jurnal Sosial Teknologi Vol. 5 No. 3 (2025): Jurnal Sosial dan Teknologi
Publisher : CV. Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsostech.v5i3.32055

Abstract

Perencanaan pemasaran yang efektif adalah kunci dalam keberhasilan strategi bisnis, khususnya dalam industri perhotelan yang semakin kompetitif. Penelitian ini membahas penerapan strategi pemasaran yang diterapkan oleh PT Angkasa Lima Pratama melalui merek Cook Link, yang menyediakan aplikasi penghubung pemasok bahan baku makanan untuk industri perhotelan. metode yang digunakan dalam penelitian ini adalah deskriptif analitik dengan metode campuran (kualitatif dan kuantitatif). Analisis dilakukan pada tiga aspek utama: tujuan dan sasaran pemasaran, segmentasi, targeting, dan positioning (STP), serta proyeksi pendapatan dan strategi pengembangan pasar. Hasil penelitian menunjukkan bahwa penerapan marketing mix (NICE) oleh Cook Link berhasil meningkatkan jaringan distribusi, memperkuat hubungan dengan klien, dan meningkatkan kepuasan pelanggan. Proyeksi pendapatan menunjukkan potensi pertumbuhan yang signifikan, dengan strategi yang terfokus pada hotel berbintang di wilayah Jabodetabek dan rencana ekspansi ke Jawa Barat. Penelitian ini memberikan wawasan tentang pentingnya perencanaan pemasaran yang terstruktur dalam menghadapi dinamika pasar yang kompetitif. Penerapan strategi marketing mix yang tepat tidak hanya membantu perusahaan dalam mencapai tujuan jangka pendek, tetapi juga dalam memperkuat posisinya sebagai pemimpin pasar di industri perhotelan dan pemasokan bahan baku makanan. Hasil penelitian ini diharapkan dapat memberikan panduan bagi perusahaan lain dalam merumuskan strategi pemasaran yang efektif.
Human resource planning management in the construction of mitha pre-marriage healthcare and aesthetic clinic Damanik, Rani; Kustiawan, Unggul; Indradewa, Rian; Dhafi Iskandar, Muhammad
Jurnal EduHealth Vol. 15 No. 01 (2024): Jurnal eduHealt, Edition January - March, 2024
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze the role of human resource planning management in the development of KLINIK MITHA, which specifically focuses on pre-wedding and aesthetic health services. The research method involved a qualitative approach by conducting a detailed case study of KLINIK MITHA, which involved in-depth interviews with the human resource manager, clinic owner, and relevant staff. Data analysis was conducted using content analysis techniques to identify key patterns related to human resource planning management. The results showed that effective human resource planning management plays a key role in the development and operationalization of KLINIK MITHA. Aspects such as selective recruitment, staff training and development, and targeted performance appraisals have a significant impact on service quality and business sustainability. In addition, alignment between staff needs and the clinic's strategic goals is also a key factor in successful human resource management. The conclusion of this study is that well-focused and integrated human resource planning management contributes positively to the development and operation of KLINIK MITHA. The findings provide business practitioners and clinic owners with an in-depth understanding of the importance of effective human resource management in managing health and aesthetic clinics. The practical implication of this study is that careful implementation of human resource planning management practices can improve clinic performance and provide a competitive advantage.
Analysis Of Hr Skill, Service, And Promotion Factors On Price That Influence The Level Of Sales Of Millenial Cafe Coffee Nur Qinthara Jatnika, Ridhwan; Kustiawan, Unggul
GEMA EKONOMI Vol 12 No 4 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

Coffee is one of the mainstay commodities in Indonesia's plantation sector. HR skills, service, promotion and price are factors that affect sales levels. This study aims to analyze the influence of HR skills, service, promotion on sales levels through price as mediation. The analysis was carried out by chance withdrawal of 250 respondents using the Questionaire method
Co-Authors Abadi, Ferryal Aditya Pratama Amatullah, Nida Anandaputri, Elisabet Andre Andre, Andre Anggraheni, Eva Shera Aprilia, Sekar Arief Budiman Arietra, Intan Pertiwi Noor Arif Darmawan, Nugroho Athira Shafa Berliana Avilla, Bobby Sulthan Butar Butar, Audi Putranto Cahyanti, Ichtiar Melia Dakaria, Yus damanik, rani Dewi ANGGRAENI Dhafi Iskandar, Muhammad Dimas Angga Negoro Dimas Negoro Edi Hamdi Endang Ruswanti Fariz, Nur Fitrianto, Hendry Gunawan, Wawan Iwan Hannak, Nasriyatul Harahap, Sri Bintang Pamungkas Hesti Wulandari Hilmy, Muhammad Reza Imelda Citra Anggraini Indah Erlinda Ade Kisworo Indra Gunawan Indradewa , Rhian Indradewa, Rhian Indradewa, Rian Irhamdani, Irhamdani Juni, Anasthasia Kurniawan, Rulli Kusnadi, Deky Lubis, Rima Octaviani M. Mukhsin Martianto, Yudha Hartlanda Mastupah, Mastupah Meilisa Alvita Mohamad Reza Hilmy Muhammad Dhafi Iskandar Negoro, Dimas Negoro, Dimas Angga Nofierni, Nofierni Novika Dwi Anggraini Nugroho, Pulung Adi Nur Qinthara Jatnika, Ridhwan Nurul Hakiki Paksi, Yanuar Buana Perdana, Rival Rahmawati, Wulan Ramadhan, Muhamad Nur Rahmat Rian Adi Pamungkas Ridwan, Saepul Rina Anindita Rojuaniah Rojuaniah Safari, Jen Jen Mohammda Salsabila, Aulia Sandi Setiawan Saniyyah, Anisah Satriawan, Rayyan Septiani, Jelita Septiyaningsih Septiyaningsih Sinaga, Hans Salomo Tiberias Sitinjak, Brando Sudiyono Sudiyono Suhendro Suhendro Sukmo Hadi Nugroho Syah , Tantri Yanuar Rahmat Syina, Ibnu Tantri Yanuar Rahmat Syah Tasya Yultavera Tri Handoko Utami, E. W. Puput Wahyu Vilianni, Agustin Yanuar Rahmat Syah, Tantri