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All Journal Jurnal Paradigma Ekonomika Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) ASAS : Jurnal Hukum Ekonomi Syariah Ekonomikawan : Jurnal Ilmu Ekonomi dan Studi Pembangunan Islamic Ecomonics Journal el-Jizya: Jurnal Ekonomi Islam Jurnal Ekonomi dan Bisnis Islam Al-Amwal : Jurnal Ekonomi dan Perbankan Syari\'ah Jurnal Ilmiah Ekonomi Islam Jurnal Perspektif Ekonomi Darussalam IJBE (Integrated Journal of Business and Economics) Jurnal Akuntansi Aktual Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Jati: Jurnal Akuntansi Terapan Indonesia Jurnal Ilmiah Manajemen "E M O R" Jurnal Ekonomi Islam Al-Muzara'ah Jurnal Ekonomi & Keuangan Islam J-MAS (Jurnal Manajemen dan Sains) JOURNAL OF SCIENCE AND SOCIAL RESEARCH International Journal of Applied Business Research Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam Iqtishoduna: Jurnal Ekonomi Islam Jurnal Abdimas Mahakam JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) EKSISBANK (Ekonomi Syariah dan Bisnis Perbankan) Jurnal Informatika Ekonomi Bisnis Al-Muqayyad Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Mabsya : Jurnal Manajemen Bisnis Syariah Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Ilmu Ekonomi dan Bisnis Islam AL-FALAH : Journal of Islamic Economics Jurnal Abdimas Bina Bangsa Jurnal Kolaboratif Sains Jurnal Ekonomi dan Bisnis Islam (JEBI) EKSYA: Jurnal Ekonomi Syariah International Business and Accounting Research Journal el-Jizya: Jurnal Ekonomi Islam Mabsya: Jurnal Manajemen Bisnis Syariah Economic Reviews Journal Al-Tijary : Jurnal Ekonomi dan Bisnis Islam Mutanaqishah: Journal of Islamic Banking Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Islamic Economics Lariba Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce KENDALI: Economics and Social Humanities Jurnal Ekonomi Islam Paradoks : Jurnal Ilmu Ekonomi Jurnal Informatika Ekonomi Bisnis Jurnal Media Akademik (JMA) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Journal of Ekonomics, Finance, and Management Studies Jurnal Kajian Ekonomi dan Perbankan Syariah Jurnal Ekonomi, Manajemen, Akuntansi Balance: Jurnal Ekonomi
Erike Anggraeni
Universitas Islam Negeri Raden Intan Lampung
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Implementation of digital marketing at the Grand Kutilang Syariah Hotel Bandar Lampung during the recovery period after the Covid-19 pandemic: A sharia business perspective Fauziyah, Asfiatul; Anggraeni, Erike; Hilal, Syamsul
Journal of Islamic Economics Lariba Vol. 9 No. 2 (2023)
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jielariba.vol9.iss2.art3

Abstract

IntroductionPrevious studies have analyzed the application of digital marketing in the hotel industry during the Covid-19 pandemic. However, research on digital marketing in the context of the hotel industry with an Islamic approach is still limited.ObjectivesThis study discusses the implementation of digital marketing in a sharia hotel as response to the Covid-19 pandemic. MethodThis study used a qualitative approach with a case study at Grand Kutilang Syariah Hotel Bandar Lampung. Data collection was carried out using questionnaires, and data analysis was carried out using inductive technique.ResultsThe Grand Kutilang Sharia Hotel, as part of tourism and hospitality industry in Lampung Province, employed digital marketing strategies to maintain business continuity during and after the COVID-19 pandemic. The implementation of digital marketing in The Grand Kutilang Sharia Hotel during the Covid-19 pandemic, involves optimizing the use of social media platforms such as WhatsApp, Instagram, Facebook, Twitter, YouTube, and TikTok. This implementation aligns with Sharia business principles.ImplicationsThis study shows the importance of adopting technological advancement in sharia hotel industry. Sharia hotels should take advantage of technological developments to maintain their business.Originality/NoveltyThis study contributes to the literature regarding sharia hotel marketing strategies in facing the crisis.
HALAL TOURISM IN INDONESIA (CASE STUDY OF DOMESTIC TOURISTS) Nurul Ma'rifah, Aula; Nasor, M; Anggraeni, Erike
Ekonomi Islam Vol. 11 No. 1 (2020): Jurnal Ekonomi Islam Fakultas Agama Islam UHAMKA
Publisher : Universitas Muhammadiyah Prof DR HAMKA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In increasingly global development, the business climate is always growing. Likewise in the tourism business or the tourism industry. Halal tourism has emerged as a new concept in tourism. Halal tourism is tourism with a concept to facilitate Muslims to worship and avoid non-halal activities on their tour. However, halal tourism is not solely exclusive to Muslims but is open to all communities regardless of religious background. The concept is an opportunity, including Indonesia, which has a Muslim majority population. This study aimed to examine how the views of domestic tourists in Indonesia regarding halal tourism. The population in this study was the number of tourists traveling with pure tourism during the 2018 period of 130.008.566. While the samples of this study were taken by using the Slovin technique with a 5% margin error so that the sample in this study was 400 samples. The data collection technique was conducted by using primary data with written interviews with Indonesian residents who have traveled more than 2 times a year. The results of this study showed that most respondents representing domestic tourists in Indonesia gave positive responses related to the concept of halal tourism and the application of halal tourism in Indonesia. Tourists assume that halal tourism will not be an obstacle to national tourism. Moreover, this concept will be able to provide Muslim and non-Muslim comfort simultaneously. Keywords: Halal Tourism, Indonesia
STRATEGI DAN TANTANGAN PENGUMPULAN DANA HASIL KOIN NU PADA UPZIS NU KECAMATAN BATANGHARI LAMPUNG TIMUR Ansori Yahya; Khoirul Abror; Erike Anggraeni
EKSYA : Jurnal Ekonomi Syariah Vol 3 No 1 (2022): JURNAL EKSYA: JURNAL EKONOMI SYARIAH
Publisher : Program Studi Ekonomi Syariah Sekolah Tinggi Agama Islam Negeri Mandailing Natal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56874/eksya.v3i1.734

Abstract

The Zakat Infaq and Shodaqoh Nahdlatul Ulama Management Unit (UPZIS NU) of Kecamatan Batanghari has formed several NU UPZIS at the village or sub-district level. The program currently being carried out by the Infaq Zakat Management Unit and Shodaqoh Nahdlatul Ulama at the village level is the "Nahdlatul Ulama Infaq Box Movement" (KOIN NU). However, in its implementation there are several obstacles experienced by several UPZIS NU at the village level in Kecamatan Batanghari. Some of these obstacles include the distribution of Infaq Boxes to the community that has not been maximized, there are still pros and cons and even rejection in the community regarding the implementation of activities. The purpose of this study was to find out what caused the NU KOIN Program to not be maximized as well as the pros and cons and even rejection in the community about the implementation of activities in several villages in Kecamatan Batanghari. This research was conducted using a qualitative descriptive method, namely research that utilized qualitative data and then described it descriptively. Data collection in this study was carried out using primary data and secondary data. The result of this research is that the response of the people of Batanghari Sub-district to the KOIN NU program is very good. However, due to the lack of socialization, the vastness of the area and the absence of a special team tasked with socializing activities in the community, the implementation of activities in the community has not been maximized and there are still pros and cons and even rejection in the community. The solutions offered by researchers related to this problem are First, UPZIS NU Management at all levels must be more aggressive in conducting socialization in the community, including forming a special team to conduct socialization directly or through social media; Second, the results of the infaq box must be immediately distributed to the community; Third, always coordinate with religious leaders and community leaders; Fourth, submit reports related to the management of KOIN NU results to the community for the sake of transparency.
THE ROLE OF GREEN ECONOMY, SUSTAINABLE HALAL ENVIRONMENT, AND DIGITAL TOURISM ON COMMUNITY INCOME: A CASE STUDY IN WEST JAVA AND LAMPUNG TOURISM VILLAGES Anggraeni, Erike; Normasyhuri, Khavid; Kurniawan, Muhammad; Pramudita Wisnu Kusuma, Tri Atmaja
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 12, No 3 (2023): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jebik.v12i3.71003

Abstract

This study aims to investigate the influence of green economy, sustainable halal environment, and digital tourism on the community income in West Java and Lampung tourism villages. There was a total of 500 respondents participated in this quantitative study through a random sampling technique. The data was collected using a questionnaire measured using a 5-point Likert scale and analyzed using SmartPLS 3.0. The results show that the green economy, sustainable halal environment, and digital tourism have a positive and significant influence on the community income. Further, this study highlights that the digital tourism is able to positively moderate the influence of both green economy and sustainable halal environment on the community income. These findings imply that the developing innovative sustainable tourism business models not only increases the income of tourist village communities but also preserves the environment and promotes social inclusion. This offers valuable guidance for optimizing the economic benefits of tourism while minimizing its negative impacts on the environment and local communities.JEL: Z3.
PENGARUH PROMOSI CALL TO ACTION PADA APLIKASI SPOTIFY TERHADAP LOYALITAS PELANGGAN DALAM PERSPEKTIF BISNIS ISLAM Sri Nenden Ayu F; Erike Anggraeni; Nurhayati
Jurnal Media Akademik (JMA) Vol. 3 No. 2 (2025): JURNAL MEDIA AKADEMIK Edisi Februari
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/v3i2.1589

Abstract

Spotify adalah salah satu aplikasi streaming music yang paling banyak digunakan di kalangan anak muda. Promosi call to action dalam Spotify ialah bagian dari strategi pemasaran digital untuk memperkenalkan produknya dan meningkatkan loyalitas pelanggan. Adanya promosi call to action akan mendorong konsumen untuk bertindak. CTA berupa gambar, teks, atau ucapan yang mendorong audiens situs web untuk melakukan tindakan tertentu. Rumusan masalahnya yaitu: 1. Apakah promosi Call to action berpengaruh terhadap loyalitas pelanggan pada pengguna spotify di Indonesia. 2. Bagaimana perspektif bisnis islam mengenai promosi terhadap loyalitas pelanggan. Metode penelitian yaitu metode kuantitatif dengan menyebarkan kuisioner secara online menggunakan g-form. Populasi dalam penelitian ini Pengguna Spotify di Indonesia yang telah mengunduh aplikasi spotify. Sampel penelitian ini berjumlah 96 responden dengan menggunakan teknik pengambilan sampel non-probabilitas Hasil penelitian mengenai pengaruh promosi call to action terhadap loyalitas pelangggan diperoleh nilai t hitung sebesar 4.504 . dimana t table sebesar 1.985, yaitu 4.504> 1.985. dan diperoleh nilai signifikansi 0.000 yang berarti lebih kecil dari  0.05. artinya promosi call to action mempunyai pengaruh yang positif dan signifikan terhadap loyalitas pelanggan. Dalam perspektif bisnis islam promosi yang efektif menjadi kunci untuk membangun dan mempertahankan loyalitas pelanggan. tertentu pendekatan ini haruslah selaras dengan prinsip-prinsip kejujuran dan transparansi.
Peran Islamic Work Ethic Pada Kinerja Karyawan Dengan Di Moderasi Religiusitas Purnomo, Istiar; Nasor, Nasor; Anggraeni, Erike
Jurnal Ilmiah Ekonomi Islam Vol. 9 No. 1 (2023): JIEI : Vol.9, No.1, 2023
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v9i1.8514

Abstract

The Islamic banking industry in the country is showing good growth, but on the other hand, there are several strategic issues that are still hindering the growth of the Islamic banking business, the quality and quantity of human resources is not optimal. Human resources are a central factor in a company and human resources that can compete really help companies achieve their goals so as to produce good performance. This research was conducted with the aim of looking at the important role of Islamic Work Ethic on employee performance and moderated by religiosity whether religiosity can strengthen or weaken the relationship to employee performance. This research includes quantitative research with a moderating approach. The research was conducted at Sharia Bank of Indonesia (BSI) in Bandar Lampung City. The data used is primary data obtained from employees of Islamic banks using questionnaires sent via the Google form application. The sampling technique used is random sampling. Data analysis using SmartPLS 3.0. The results of the study show that Islamic Work Ethic has an influence on employee performance. Religiosity strengthens the influence of Islamic Work Ethic on employee performance.
HALAL TOURISM IN INDONESIA (CASE STUDY OF DOMESTIC TOURISTS) Nurul Ma'rifah, Aula; Nasor, M; Anggraeni, Erike
Ekonomi Islam Vol. 11 No. 1 (2020): Jurnal Ekonomi Islam Fakultas Agama Islam UHAMKA
Publisher : Universitas Muhammadiyah Prof DR HAMKA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In increasingly global development, the business climate is always growing. Likewise in the tourism business or the tourism industry. Halal tourism has emerged as a new concept in tourism. Halal tourism is tourism with a concept to facilitate Muslims to worship and avoid non-halal activities on their tour. However, halal tourism is not solely exclusive to Muslims but is open to all communities regardless of religious background. The concept is an opportunity, including Indonesia, which has a Muslim majority population. This study aimed to examine how the views of domestic tourists in Indonesia regarding halal tourism. The population in this study was the number of tourists traveling with pure tourism during the 2018 period of 130.008.566. While the samples of this study were taken by using the Slovin technique with a 5% margin error so that the sample in this study was 400 samples. The data collection technique was conducted by using primary data with written interviews with Indonesian residents who have traveled more than 2 times a year. The results of this study showed that most respondents representing domestic tourists in Indonesia gave positive responses related to the concept of halal tourism and the application of halal tourism in Indonesia. Tourists assume that halal tourism will not be an obstacle to national tourism. Moreover, this concept will be able to provide Muslim and non-Muslim comfort simultaneously. Keywords: Halal Tourism, Indonesia
Pengaruh Green Packaging Terhadap Keputusan Pembelian Ramah Lingkungan Produk Ajinomoto dengan Kesadaran Lingkungan Sebagai Variable Mediasi dalam Perspektif Bisnis Islam Farhat Al Dura, Fati; Anggraeni, Erike; Restie Utamie, Zathu
Economic Reviews Journal Vol. 4 No. 4 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i4.950

Abstract

This study aims to analyze the influence of green packaging on environmentally friendly purchase decisions of Ajinomoto products, with environmental awareness as a mediating variable in the perspective of Islamic business ethics. The research uses a quantitative approach with 100 respondents consisting of housewives in Bandar Lampung who have purchased Ajinomoto products with eco-friendly packaging. Data were collected using questionnaires and analyzed using SmartPLS 4. The results show that green packaging has a positive and significant effect on purchase decisions, green packaging has a positive and significant effect on environmental awareness, environmental awareness has a positive and significant effect on purchase decisions, and environmental awareness mediates the relationship between green packaging and purchase decisions. From an Islamic business perspective, the implementation of green packaging aligns with the principles of khalifah fil ardh (human stewardship of the earth) and mizan (balance), which encourage ethical, sustainable, and environmentally responsible consumption.
COMPARISON OF FINANCIAL PERFORMANCE OF CONVENTIONAL BNI (BNIK) AND BNI SYARIAH (BNIS): REVIEW BEFORE AND DURING COVID-19 Habibi, Ahmad; Normasyhuri, Khavid; Anggraeni, Erike
Jurnal Ekonomi Balance Vol. 17 No. 2 (2021): (December 2021)
Publisher : Perpustakaan dan Penerbitan Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jeb.v17i2.6523

Abstract

Covid-19 is a disease that spreads across continents across countries and even Indonesia. The Covid-19 pandemic has become a challenge for the business world, including banks such as Conventional BNI (BNIK) and Sharia BNI (BNIS). In its implementation, financial performance is an important measure of whether in the company there is an increase in the company's finances or vice versa. This study aims to compare the financial performance of profitability ratios, namely ROA, ROE, and BOPO Conventional BNI (BNIK) and Sharia BNI (BNIS) before and during covid-19. This research is included in quantitative research with comparative nature. The type of data used is secondary data obtained from the official website of the Financial Services Authority (OJK). The statistical tool used is SPSS Version 21 using the Mann-Whitney test. Research result Shows that before Covid-19 there were differences in the financial performance of the two banks, namely Conventional BNI (BNIK) and Sharia BNI (BNIS) and it appears that financial performance from the ROA, ROE, and BOPO aspects of Conventional BNI (BNIK) is still better than Sharia BNI (BNIS) before covid-19. Then during covid-19, there was no difference in the financial performance of the two banks, namely Conventional BNI (BNIK) and Sharia BNI (BNIS) and it was seen that the Covid-19 pandemic certainly had an impact on financial performance in terms of ROA, ROE, and BOPO aspects, both conventional and sharia bank.
Impact of Viral Marketing on Marketplace Purchase Decisions in Indonesia Pratiwi, Dwi Indah; Noviarita, Heni; Anggraeni, Erike
Jurnal Ekonomi Balance Vol. 18 No. 2 (2022): Desember 2022
Publisher : Perpustakaan dan Penerbitan Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jeb.v18i2.9616

Abstract

This study aims to further examine the impact of the influence of viral marketing on purchasing decisions in the market place in Indonesia. The sample of this study used the slovin technique with a sample of 400 in the millennial generation in Indonesia. In this study, the resulting data was processed using the SPSS version 24 statistical tool with the Individual Parametric test (T test) on the basis of a significance level of 5%. The results of the study show that there is an impact of the influence of viral marketing on purchasing decisions in the market place in Indonesia. This happens because individuals as consumers in making purchasing decisions are obtained and influenced by the knowledge and clarity of the viral marketing content of the products that are created. In addition, with current digitalization very quickly, product content becomes viral, it can make an individual tend to be interested and curious about endemic product trends so that consumers are interested in buying products and thus serve as the basis for making decisions in purchasing in the Indonesian market place. The main and most important factor very important in the development of information through viral marketing is that it will increase trust for customers in making purchasing decisions in the market place.
Co-Authors Abdulloh Majid ahmad habibi Ahmad Habibi Akbar, Estelee Elora Al Farid, Leonard Jiro Aminah Nur Habibah Anas Malik Andri Andri Andriansyah Bastian Ansori Yahya Aprinita, Nurul Aula Nurul Ma'rifah AULA NURUL MA'RIFAH Aula Nurul Ma'rifah Aula Nurul Ma'rifah Aziz Hanif Mahfud Aziz Qoirullah Azizah, Ana Chosiatul Basrowi Basrowi Basrowi Basrowi Basrowi Basrowi, Basrowi Biliyana Bramtheo, Fernandes Tesar Danuarta, Aginda Dedi Satriawan Desty Pristyani Dewi Tradena Ditta Nurhidayanti Dwitami, Yuska Supra Ersi Sisdianto Evi Ekawati Farhat Al Dura, Fati Fauzi Fauzi Fauziyah, Asfiatul Fitria, Sela Nur Gustika Nurmalia Hanif Hanif Heni Noviarita Hervin Yoki Pradikta Ika Wahyuningsih Imam Shoffan Hasyim Indico Yudha Ardhana Indico Yudha Ardhana Iqbal, Muhammad Is Susanto Is Susanto Istiar Purnomo Khavid Normasyhuri Khavid Normasyhuri Khavid Normasyhuri Khavid Normasyhuri Khavid Normasyhuri Khoirul Abror Kusuma, Tri Atmaja Pramudita Wisnu Liya Ermawati M Nasor M NASOR M. Yusuf Bahtiar, M. Yusuf MA'RIFAH, AULA NURUL Madnasir Mayang Saskia Anggraini Melati Istiani Muhammad Kurniawan Muhammad Kurniawan Muhammad Nasor Muhammad Nasor Muhammad Nasor, Muhammad Nanang Defri Wahyu Pratama Nasor Nasor Nasor, M Nasor, Nasor Nasruddin Nasruddin Nelsa Ummi Saputi Normasyhuri, Khavid Nurhayati Nurhayati Nurhayati Nurohmah, Siti Nurul Hida Yati Nurul Ma'rifah, Aula Okta Supriyaningsih Ovaliani Anna Sasmita Peby Selviona Pertiwi Utami Pitaloka, Winda Pramudita Wisnu Kusuma, Tri Atmaja Pratiwi, Dwi Indah Purnomo, Istiar Qoirullah, Aziz Rela Setia Relit Nur Edi Restie Utamie, Zathu Reza, Aditya Okta Ridwansyah Ridwansyah Ridwansyah Ridwansyah Rizki, Marisa Rohmah, Rifka Nazilatur Ruslan Abdul Ghafur Ruslan Abdul Ghofur Ruslan Abdul Ghofur Noor Salma, Aulia Mutiara Saputra, Adli Rikanda Sari, Yuniar Siska Yuli Anita Siti Nurohmah Sri Nenden Ayu F Susanto, Is Syamsul Hilal Syamsul Hilal Syauki, Ahmad Thonsa, Elsi Alga Todi, Dhiya' Salsabila Triamalia, Riska Tulus Suryanto Utami, pertiwi Utamie , Zathu Restie Weny Rosilawati Wisnu Kusuma, Tri Atmaja Pramudita Wiwin Yustina Yeni Susanti Yessi Avita Sari Yuli Dahlia Saputri Yulistia Devi Yuniar Sari Zathu Restie Utamie Zuliandika, Muhammad Rizki