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All Journal Ekonomi Bisnis Gadjah Mada International Journal of Business MIX : Jurnal Ilmiah Manajemen DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Komunikasi JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Jurnal Bisnis dan Akuntansi MBIA Prologia Jurnal Muara Ilmu Sosial, Humaniora, dan Seni Jurnal Muara Ilmu Ekonomi dan Bisnis Business Management Journal Program Studi Manajemen Jurnal Manajemen Bisnis dan Kewirausahaan Jurnal Akuntansi Jurnal Manajemen Jurnal Bakti Masyarakat Indonesia Jurnal Manajerial Dan Kewirausahaan Jurnal Manajemen dan Pemasaran Jasa Jurnal Manajemen Maranatha
KENI KENI
Faculty Of Economic And Business, Universitas Tarumanagara, Jakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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UNCOVERING THE KEY DETERMINANTS SHAPING ELECTRIC VEHICLES ADOPTION IN INDONESIA Ang Amelia; Keni Keni
Jurnal Bisnis dan Akuntansi Vol. 27 No. 2 (2025): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/kmtddb03

Abstract

Fossil fuel-powered vehicles are among the major causes of Green House Gas (GHG) output, with Indonesia ranking in the top ten globally. The transition to Electric Vehicles (EVs) in Indonesia is progressing at a modest pace. To support EVs adoption and its environmental benefits, this analysis aims to understand predictors of EVs buying behavior. A survey targeting people domiciled in Jabodetabek, who use EVs or want to purchase EVs, was conducted via questionnaires. Subsequently, Partial Least Square Structural Equation Modeling was employed. On a 5-point Likert scale, 121 respondents were collected. The outcomes showed that price value, subjective norms, perceived ease of use and attitude can predict purchase intention positively and significantly. Furthermore, price value, perceived usefulness and perceived ease of use can predict attitude positively and significantly. Meanwhile, perceived usefulness and perceived behavioral control can’t predict purchase intention significantly. Attitude fully mediates the relationship between perceived usefulness and purchase intention, also partially mediates the relationship between price value and purchase intention and perceived ease of use and purchase intention. These findings imply that emphasizing value, usability, and social influence can strengthen attitudes and purchase intention toward EVs. By identifying key behavioral and technological determinants of EV adoption, this study offers empirical insights for policymakers in supporting environmentally sustainable transportation in Indonesia.  
Membangun komitmen organisasi melalui efikasi diri: Dampak pelatihan dan kecerdasan emosional pada karyawan manufaktur Karawang M. Nurul Rizki; Keni Keni
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 10 No 1 (2026): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v10i1.37223

Abstract

This study aims to examine the effect of employee training and emotional intelligence on organizational commitment with self-efficacy as a mediating variable. The sample was collected from employees in the manufacturing industry sector in the Karawang region using a purposive sampling technique and analyzed using SmartPLS version 4.1.1.5. The results indicate that employee training and emotional intelligence do not have a significant direct effect on organizational commitment. However, the study reveals that self-efficacy plays a full mediating role between employee training and emotional intelligence on the organizational commitment of manufacturing sector employees in Karawang. These results are expected to assist manufacturing companies in designing effective human resource development strategies and in retaining high-performing employees by strengthening their commitment to the organization. Penelitian ini bertujuan untuk menguji pengaruh pelatihan karyawan dan kecerdasan emosional terhadap komitmen organisasi dengan efikasi diri sebagai variabel mediasi. Sampel dikumpulkan dari karyawan sektor industri manufaktur di wilayah Karawang dengan menggunakan teknik purposive sampling dan dianalisis dengan SmartPLS versi 4.1.1.5. Hasil penelitian menunjukkan pelatihan karyawan dan kecerdasan emosional tidak berpengaruh secara signifikan terhadap komitmen organisasi, tetapi studi ini mengungkapkan bahwa efikasi diri memainkan peran mediasi secara penuh antara pelatihan karyawan dan kecerdasan emosional terhadap komitmen organisasi karyawan sektor manufaktur di Karawang. Hasil penelitian ini diharapkan dapat membantu perusahaan manufaktur dalam menyusun strategi pengembangan sumber daya manusia dan mempertahankan karyawan yang berprestasi agar tetap berkomitmen terhadap perusahaan.
Pengaruh corporate social responsibility terhadap harga saham melalui perilaku investor dengan peran pemerintah sebagai variabel moderasi Alex Frederickson Zai; Keni Keni
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 10 No 1 (2026): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v10i1.37231

Abstract

This study examines the influence of Corporate Social Responsibility (CSR) on investor behavior and stock prices among companies listed in the SRI-KEHATI Index, positioning investor behavior as a mediating variable and government role as a moderating variable. The research also explores differences in investor responses and stock performance before, during, and after the COVID-19 pandemic. Employing a quantitative approach with a causal-comparative design, the study utilizes secondary data from annual reports, sustainability reports, and publications of the Indonesia Stock Exchange covering the 2019-2024 period. Data were analyzed using multiple regression, path analysis, and Moderated Regression Analysis (MRA). The findings indicate that CSR has a positive and significant impact on both investor behavior and stock prices, demonstrating that socially responsible practices not only strengthen corporate reputation but also enhance investor confidence. Furthermore, investor behavior mediates the relationship between CSR and stock performance, while the government’s role reinforces this relationship through regulatory support and policy alignment. Comparative analysis across the three pandemic phases reveals that CSR contributes to corporate resilience by maintaining investor trust and stabilizing market valuation during periods of uncertainty. Overall, the study underscores that sustained CSR implementation, combined with effective government intervention, fosters long-term market stability and strengthens firm value in the Indonesian capital market. Penelitian ini menganalisis pengaruh Corporate Social Responsibility (CSR) terhadap perilaku investor dan harga saham pada perusahaan yang tergabung dalam Indeks SRI-KEHATI, dengan perilaku investor sebagai variabel mediasi dan peran pemerintah sebagai variabel moderasi. Selain itu, penelitian ini menelaah perbedaan perilaku investor dan kinerja saham pada periode sebelum, selama, dan setelah pandemi COVID-19. Menggunakan pendekatan kuantitatif dengan desain kausal-komparatif, penelitian ini memanfaatkan data sekunder dari laporan tahunan, laporan keberlanjutan, dan publikasi Bursa Efek Indonesia selama periode 2019-2024. Analisis dilakukan melalui regresi berganda, analisis jalur, dan Moderated Regression Analysis (MRA). Hasil penelitian menunjukkan bahwa CSR berpengaruh positif terhadap perilaku investor dan harga saham, menandakan bahwa praktik tanggung jawab sosial tidak hanya memperkuat reputasi perusahaan, tetapi juga meningkatkan kepercayaan investor. Perilaku investor terbukti memediasi pengaruh antara CSR dan kinerja saham, sementara peran pemerintah memperkuat pengaruh tersebut melalui dukungan regulasi dan kebijakan yang selaras. Analisis perbandingan menunjukkan bahwa CSR berkontribusi pada ketahanan korporasi dengan menjaga kepercayaan investor dan stabilitas nilai pasar di tengah ketidakpastian ekonomi. Hasil penelitian ini menyimpulkan bahwa implementasi CSR yang konsisten, disertai dukungan kebijakan pemerintah yang efektif, mampu memperkuat stabilitas pasar dan meningkatkan nilai perusahaan di pasar modal Indonesia.
Cover Jurnal Manajerial dan Kewirausahaan Vol. 8, No. 1 Keni Keni
Jurnal Manajerial Dan Kewirausahaan Vol. 8 No. 1 (2026): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

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Abstract

Daftar Isi Jurnal Manajerial dan Kewirausahaan Vol. 7, No. 4 Keni Keni
Jurnal Manajerial Dan Kewirausahaan Vol. 7 No. 4 (2025): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

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Abstract

Peran Kepercayaan dan User Experience dalam Meningkatkan Loyalitas Pelanggan Marketplace Bryan Samuel Gunawan; Keni Keni
Jurnal Manajerial Dan Kewirausahaan Vol. 8 No. 1 (2026): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v8i1.36922

Abstract

E-commerce telah menjadi pilihan utama konsumen untuk membeli kebutuhan sehari-hari. Namun, persaingan yang ketat diantara marketplace dan perubahan pola belanja menyebabkan marketplace harus berfokus pada strategi mempertahankan pelanggan supaya tidak kehilangan pangsa pasar. Oleh sebab itu, penelitian ini ingin mengidentifikasi peran kepercayaan dan user experience dalam meningkatkan loyalitas pelanggan salah satu marketplace terbesar di Indonesia, serta peran mediasi perceived value pada pengaruh tersebut. Data penelitian ini dikumpulkan melalui Google Forms dan dianalisis menggunakan Partial Least Squares – Structural Equation Modeling (PLS-SEM) yang melibatkan pengguna aktif marketplace tersebut. Hasil analisis menunjukkan bahwa kepercayaan pelanggan meningkatkan loyalitas pelanggan karena pelanggan merasa aman dan yakin untuk kembali bertransaksi. User experience juga meningkatkan loyalitas pelanggan karena pelanggan merasa bahwa aplikasi mudah digunakan dan proses pembelian berlangsung secara lancar. Selain itu, perceived value memediasi secara positif dan signifikan pengaruh kepercayaan pelanggan dan user experience terhadap loyalitas pelanggan. Temuan ini diharapkan dapat memberi wawasan bagi perusahaan untuk meningkatkan keamanan platform, memperbaiki kualitas antarmuka, dan menyederhanakan fitur supaya pelanggan terus menggunakan marketplace secara jangka panjang. E-commerce has been consumer’s first option to purchase daily needs. However, tough competition between marketplaces and shifts on purchase behavior have urged marketplace to commit on retaining customers in order to prevent declining market share. Therefore, this study aims to identify the influence of trust and user experience in increasing customer loyalty on one of the biggest marketplace in Indonesia, as well as the mediating role of perceived value in these influences. Data were gathered by using Google Forms and analyzed by employing the Partial Least Squares – Structural Equation Modeling (PLS-SEM) method which involves active marketplace users. The analysis shows that trust enhances customer loyalty because customers feel safe and confident to make repeat purchases. User experience also improves customer loyalty because customers find the application easy to use and the purchasing process smooth. Moreover, perceived value mediates the effect of trust and user experience on customer loyalty positively and significantly. These findings are expected to guide companies to strengthen platform security, improve interface quality, and simplify features so customers continue using marketplace for the long term.
Pengaruh Kepercayaan, Live Streaming, dan Pengalaman Pelanggan terhadap Niat Beli Ulang Melalui Kepuasan Pelanggan Lita Marchella Tanumiharja; Keni Keni
Jurnal Manajerial Dan Kewirausahaan Vol. 8 No. 1 (2026): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v8i1.36947

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh kepercayaan, live streaming, dan pengalaman pelanggan terhadap niat beli ulang pada platform social commerce, dengan kepuasan pelanggan sebagai variabel mediasi. Data diperoleh melalui kuesioner online yang diisi oleh 170 mahasiswa Fakultas Ekonomi dan Bisnis Universitas Tarumanagara yang memiliki pengalaman berbelanja di platform social commerce, yang dipilih dengan menggunakan teknik purposive sampling. Analisis data dilakukan dengan metode PLS-SEM melalui software SmartPLS 4.0, yang mencakup pengujian model pengukuran dan model struktural. Hasil penelitian ini menunjukkan bahwa kepercayaan, live streaming, dan pengalaman pelanggan berpengaruh positif dan signifikan terhadap kepuasan pelanggan dan niat beli ulang. Selain itu, kepuasan pelanggan berpengaruh positif dan signifikan terhadap niat beli ulang dan memediasi secara positif dan signifikan pengaruh ketiga variabel independen tersebut terhadap niat beli ulang. Temuan tersebut menegaskan bahwa kepercayaan konsumen, fitur siaran langsung, dan pengalaman berbelanja yang positif berperan penting dalam membangun kepuasan pelanggan dan mendorong niat beli ulang pada platform social commerce. This study aims to analyze the influence of trust, live streaming, and customer experience on repurchase intention on social commerce platforms, with customer satisfaction as a mediating variable. Data were obtained through an online questionnaire from 170 students of the Faculty of Economics and Business of Universitas Tarumanagara, who had experienced shopping on social commerce platforms. The data was analyzed by using PLS-SEM method through SmartPLS 4.0 software, which include measurement model and structural model. The results indicated that trust, live streaming, and customer experience have a positive and significant effect on customer satisfaction and repurchase intention. Furthermore, customer satisfaction positively and significantly influences repurchase intention and mediates the influence of the three independent variables on repurchase intention. These findings confirmed that consumer trust, live streaming features, and shopping experience play a significant and positive role in building customer satisfaction and driving repurchase intention on social commerce platforms.
Daftar Isi Jurnal Manajerial dan Kewirausahaan Vol. 8, No. 1 Keni Keni
Jurnal Manajerial Dan Kewirausahaan Vol. 8 No. 1 (2026): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Daftar Isi Jurnal Manajerial dan Kewirausahaan Vol. 8, No. 2 Keni Keni
Jurnal Manajerial Dan Kewirausahaan Vol. 8 No. 2 (2026): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

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Abstract

Peran Brand Trust sebagai Mediator dalam Pengaruh Brand Image dan Perceived Value terhadap Purchase Intention pada Konsumen Produk Golf Club Yulike Prawinda; Keni Keni
Jurnal Manajerial Dan Kewirausahaan Vol. 8 No. 2 (2026): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v8i2.37730

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh brand image dan perceived value terhadap purchase intention produk golf club yang ditawarkan oleh suatu merek premium, dengan brand trust sebagai variabel mediasi. Responden penelitian ini adalah pengguna atau individu yang mengetahui merek tersebut di Jabodetabek, dengan total 155 responden yang diperoleh melalui teknik purposive sampling. Analisis data dilakukan menggunakan metode PLS-SEM. Hasil penelitian ini menunjukkan bahwa brand image dan perceived value berpengaruh positif terhadap brand trust, sedangkan hanya perceived value yang berpengaruh langsung terhadap purchase intention. Brand image berpengaruh secara tidak langsung melalui mediasi penuh brand trust, sehingga kepercayaan merek menjadi faktor penting dalam membentuk niat beli konsumen. Temuan tersebut menekankan bahwa pembentukan purchase intention pada produk golf premium tidak hanya bergantung pada citra merek dan persepsi nilai, tetapi juga pada tingkat kepercayaan terhadap merek. This study aims to analyze the influence of brand image and perceived value on the purchase intention of golf products offered by a premium brand, with brand trust as a mediating variable. The respondents of this study are users or individuals who are familiar with the brand in Jabodetabek, with a total of 155 respondents obtained through purposive sampling techniques. Data analysis was conducted using PLS-SEM. The results indicate that brand image and perceived value have a positive influence on brand trust, while only perceived value has a direct influence on purchase intention. Brand image was found to have indirect effect on purchase intention through brand trust, indicating that trust becomes an important factor in shaping purchase intentions. These findings highlight that the formation of purchase intention for premium golf products is influenced not only by brand image and perceived value, but also by the level of trust consumers have in the brand.
Co-Authors Agatha Rania Candra Elvareta Ai Ling Ai Ping Teoh Ai Ping Teoh Alex Frederickson Zai Alex Santana Alexandra Fenetta Alvin Putra Winata Anastasia Kristinawati Anastasia Ria Utami Anastasia Silvi Andrea Ang Amelia Angeline Arinda Anthony Halim Azka Zukhrufa Bella Chechelia Tambunan Bella Sutanto Bryan Samuel Gunawan Burmansah Burmansah Caecelia Cynthia Limanan Callista Callista Calvin Johari Chandra Yudha Cahyadi Christian Halim Christopher Edbert Ang Clarence Clarence Clarissa Cynthia Cynthia Delvin Valentino Agustinus Edi Surya Negara Evelina Larisa Sidharta Fajri Adrianto Fernando Fernando Fidelius Marlfel Fidelius Marlfel Fincent Sutanto Fransisca I. R. Dewi Fransisca Iriani Roesmala Dewi Gaus Gunawan Gerry Marvinson Halbert Kurniadi Helen Veronica Hendra Wijaya Hendro Hendro I Made Genta Wedangga Ika Nurul Febrianti Ivan Adrian Jacky Sona Putra Janice Atalie Leow Jap Tji Beng Jimmy Jap JONATHAN WILSON CHANDRA Jorken Jorken Jovita Damayanti Tjipto Juliana Juliana Kanto Kanto Kayla Aletha Kelvin Andika Saputra Kristian Wibisono Leonardo Lantang Leonardo Tan Lita Marchella Tanumiharja Lydiawati Soelaiman M. Nurul Rizki Marlyn Marlyn Martono Martono Meilia Japiana Meilia Japiana Michael Finley Mira Bella Mirtsa Zahara Hadi Nelsen Sifran Nicco Dhitya Arya Winata Nicholas Wilson Nicholas Wilson Nico Michael Bryan Nina Perlita Novilia Puspitasari Paul Kristiawan Pribadi Paulina Kristiani Purnama Dharmawan Purnama Dharmawan Rafaela Winata Rasji Rasji Rian Tanjung Rita Markus Idulfilastri Rita Markus Idulfilastri Salsabilla Ayundha Martsha Buana Sherly Sherly Sherly Sherly Shirly Gunawan Silvia Agustina SOFIA PRIMA DEWI Solikhah, Nafiah Sri Wulandari Stanly Hidajat Sudarman Kosasih Tan, Pauline H. Pattyranie Tay Lee Chin Theophilus Alpha Kristiawan Tiatri, Sri Valentino Wijaya Valentino Wijaya Vanya Dwi Nanda Vellisa Yolanda Verena Sandra Esmeralda Vincent Vincent Vinka Vanlia Sianata VITA BRILIANA Wei Kiong Wendy Olivia Suherli Willi Nathanael Febrian Winnie Winnie Wulan Purnama Sari Yohanes Nuhadriel Yulike Prawinda