Article Per Year (5 Year)
p-Index From 2021 - 2026
13.542
P-Index
This Author published in this journals
All Journal Ekonomi Bisnis Gadjah Mada International Journal of Business MIX : Jurnal Ilmiah Manajemen DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Komunikasi JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Jurnal Bisnis dan Akuntansi MBIA Prologia Jurnal Muara Ilmu Sosial, Humaniora, dan Seni Jurnal Muara Ilmu Ekonomi dan Bisnis Business Management Journal Program Studi Manajemen Jurnal Manajemen Bisnis dan Kewirausahaan Jurnal Akuntansi Jurnal Manajemen Jurnal Bakti Masyarakat Indonesia Jurnal Manajerial Dan Kewirausahaan Jurnal Manajemen dan Pemasaran Jasa Jurnal Manajemen Maranatha
KENI KENI
Faculty Of Economic And Business, Universitas Tarumanagara, Jakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 128 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 128 Documents
Search

 9   10   11   12   13 
Faktor-faktor yang memengaruhi niat beli kendaraan listrik: Peran moderasi insentif pemerintah Anastasia Ria Utami; Keni Keni
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 10 No 3 (2026): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v10i3.37577

Abstract

This study is motivated by environmental pollution, with the transportation sector contributing significantly to global emissions. Electric vehicles (EVs) are considered an environmentally friendly solution, yet their adoption remains low in Indonesia. The main barriers include high prices, limited charging infrastructure, and consumer resistance to new technology. Psychological factors such as attitudes, personal norms, and environmental concern influence purchase intention, particularly among consumers with high environmental awareness. Government incentives are believed to strengthen consumers’ intention to purchase electric vehicles. This study aims to examine the effect of attitudes, personal norms, and environmental concern on the purchase intention of electric vehicles among potential consumers in Jakarta and Tangerang, with government incentives as a moderating variable. The sampling method used in this study is non-probability sampling with a convenience sampling approach. The study involved 225 respondents residing in Jakarta and Tangerang who have the potential to purchase electric vehicles within the next five years. Data were analyzed using Partial Least Squares – Structural Equation Modeling (PLS-SEM). The results show that attitudes and personal norms have a positive and significant effect on the intention to purchase electric vehicles, while environmental concern has a positive but non-significant effect. Additionally, government incentives do not moderate the influence of attitudes, personal norms, or environmental concern on purchase intention. The findings are expected to enrich the literature and serve as a reference for governments, producers, and consumers in supporting the adoption of electric vehicles. Penelitian ini dilatarbelakangi oleh masalah pencemaran lingkungan, di mana sektor transportasi berkontribusi signifikan terhadap emisi global. Kendaraan listrik dipandang sebagai solusi ramah lingkungan, tetapi adopsinya masih rendah di Indonesia. Hambatan utama meliputi harga yang tinggi, keterbatasan infrastruktur pengisian daya, serta resistensi konsumen terhadap teknologi baru. Faktor psikologis seperti sikap, norma pribadi, dan kepedulian lingkungan memengaruhi niat beli, terutama bagi konsumen dengan kesadaran lingkungan tinggi. Namun, insentif pemerintah diyakini dapat memperkuat niat beli kendaraan listrik. Penelitian ini bertujuan untuk menguji pengaruh sikap, norma pribadi, dan kepedulian lingkungan terhadap niat beli kendaraan listrik pada calon konsumen di Jakarta dan Tangerang, dengan insentif pemerintah sebagai variabel moderasi. Metode pemilihan sampel pada penelitian ini adalah non-probability sampling dengan pendekatan convenience sampling. Penelitian ini melibatkan 225 responden yang merupakan individu yang berdomisili di wilayah Jakarta dan Tangerang yang memiliki potensi untuk membeli kendaraan listrik dalam 5 tahun ke depan. Penelitian ini menganalisis data dengan metode Partial Least Square – Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa sikap dan norma pribadi memiliki pengaruh positif dan signifikan terhadap niat beli kendaraan listrik, sedangkan kepedulian lingkungan memiliki pengaruh positif tetapi tidak signifikan terhadap niat beli kendaraan listrik. Selain itu, insentif pemerintah tidak terbukti memoderasi pengaruh sikap, norma pribadi, maupun kepedulian lingkungan terhadap niat beli kendaraan listrik. Hasil penelitian ini diharapkan dapat memperkaya literatur sekaligus menjadi acuan bagi pemerintah, produsen, dan konsumen dalam mendukung adopsi kendaraan listrik.
LOYALITAS NASABAH BANK PERKREDITAN RAKYAT DI TANJUNGPINANG BERDASARKAN PENGALAMAN DAN KEPERCAYAAN DENGAN KEPUASAN SEBAGAI MEDIASI Ai Ling; Keni Keni
Jurnal Ilmiah Ekonomi Bisnis Vol. 30 No. 2 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/eb.2025.v30i2.14304

Abstract

Kajian ini bertujuan untuk menyelidiki kesetiaan nasabah berdasarkan pengalaman dan kepercayaan dengan kepuasan sebagai mediasi. Metodologi yang diterapkan dalam studi ini adalah pendekatan kuantitatif melalui instrumen pengumpulan data penyebaran google form yang dilakukan dalam satu waktu. Sampel ditentukan secara non-random dengan memilih responden yang mudah diakses. Sebanyak 144 orang yang dijadikan responden dalam studi ini dengan kriteria sebagai nasabah aktif pada Bank Perkreditan Rakyat (BPR) di Tanjungpinang yang telah melakukan transaksi pada tiga bulan sebelum penelitian dilakukan. Pengolahan data dalam studi ini menggunakan SmartPLS versi 4.1.0.0 Dari hasil pengolahan data, terlihat bahwa pengalaman dan kepuasan secara nyata dan positif mempengaruhi kesetiaan nasabah sedangkan kepercayaan tidak memberikan dampak pada kesetiaan, pengalaman dan kepercayaan memberikan kontribusi yang nyata dan bermanfaat pada kepuasan nasabah, Pengalaman dan kepercayaan juga berdampak pada kesetiaan melalui kepuasan nasabah sebagai perantara yang memperkuat hubungan tersebut. Hasil kajian ini memberikan implikasi bagi BPR untuk meningkatkan kualitas pengalaman, kepercayaan dan kepuasan nasabah melalui layanan yang cepat, transparan, responsif serta pendekatan yang lebih personal guna memperkuat kesetiaan nasabah.
Cover Jurnal Manajerial dan Kewirausahaan Vol. 8, No. 2 Keni Keni
Jurnal Manajerial Dan Kewirausahaan Vol. 8 No. 2 (2026): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Membangun Intensi Membeli Tumbler: Peran Ulasan Pelanggan Online dan Influencer Endorsement Melalui Trust Kelvin Andika Saputra; Keni Keni
Jurnal Manajerial Dan Kewirausahaan Vol. 8 No. 2 (2026): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v8i2.37112

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh ulasan pelanggan online dan influencer endorsement terhadap intensi membeli tumbler di Jabodetabek. Sampel penelitian ini diperoleh melalui purposive sampling yang berjumlah sebanyak 150 responden. Metode pengumpulan data pada penelitian ini didapatkan melalui media kuesioner secara online melalui Google Forms dan menggunakan skala likert 5 poin. Data yang didapatkan diolah melalui metode PLS-SEM melalui aplikasi SmartPLS 4. Hasil penelitian ini menunjukkan bahwa ulasan pelanggan online berpengaruh secara signifikan terhadap intensi membeli dan trust, sedangkan influencer endorsement tidak memiliki pengaruh signifikan terhadap intensi membeli, tetapi berpengaruh positif dan signifikan terhadap trust. Selain itu, trust memiliki pengaruh signifikan terhadap intensi membeli dan mampu memediasi pengaruh kedua variabel independen terhadap intensi membeli. This research aims to examine the influence of online customer reviews and influencer endorsements on the intention to buy a tumbler in Jabodetabek. This research sample was selected by using purposive sampling from 150 respondents. The data collection method in this study was online questionnaire by using Google Forms and a 5-point likert scale. The data obtained is analyzed through the PLS-SEM method by using the SmartPLS 4 application. The results of this study show that online customer reviews have a significant effect on buying intentions and trust, while influencer endorsement does not have a significant effect on buying intentions, but has a positive and significant effect on trust. Moreover, rust has a significant influence on buying intentions and is able to mediate influence of both independent variables on buying intentions.
Luxury Brand Perception, Social Influence, and Brand Personality to Predict Purchase Intention Keni Keni; Ai Ping Teoh; Vincent Vincent; Wulan Purnama Sari
Jurnal Komunikasi Vol. 14 No. 1 (2022): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v14i1.11847

Abstract

The key purpose of this study is to investigate the relationships between luxury brand perception, social influence, and brand personality towards purchase intention. It has been increasingly important for every company to improve its customers’ purchase intention in order to maintain the existence of the company, especially in an increasingly competitive business environment. Hence, this study was conducted to examine whether luxury brand perception, social influence, and brand personality have a positive and significant impact on purchase intention. This study was descriptive research and was conducted by using the cross-sectional method. The population of this research was all Indonesian smartphone users, and the sampling frame was limited to smartphone users who live in Jakarta, whereas purposive sampling was conducted for the data collection from respondents. The data collection was conducted by distributing questionnaires to 100 respondents through the internet and this study used SmartPLS software version 3.2.7. for the data analysis. The result of this study showed that luxury brand perception, social influence and brand personality have a significant and positive impact towards purchase intention. Therefore, it is essential for smartphone companies to maintain their image as a luxury brand, observe and improve customers’ influence to the others about the brand, and also associate the brand’s personalities with customers in order to increase the customers’ purchase intention. Niat pembelian memiliki peran yang semakin penting untuk setiap perusahaan karena pada saat ini, menghasilkan penjualan bukan hanya bertujuan untuk memperoleh keuntungan, tetapi juga untuk mempertahankan keberadaan perusahaan, khususnya dari kondisi persaingan yang semakin meningkat. Tujuan utama penelitian ini adalah untuk meneliti hubungan yang terjadi diantara persepsi terhadap luxury brand, pengaruh sosial dan brand personality terhadap niat pembelian. Penelitian ini merupakan penelitian deskriptif dan dilakukan dengan menggunakan metode cross-sectional. Populasi pada penelitian ini adalah seluruh pengguna smartphone di Indonesia dan sample pada penelitian ini dibatasi pada pengguna smartphone yang berdomisili di Jakarta, dimana purposive sampling digunakan untuk mengumpulkan data dari responden. Pengumpulan data dilakukan dengan mendistribusikan kuesioner kepada 100 oorang responden melalui internet dan penelitian ini menggunakan perangkat lunak SmartPLS versi 3.2.7. untuk melakukan analisis data. Hasil penelitian ini menunjukkan bahwa persepsi terhadap luxury brand, pengaruh sosial dan brand personality memiliki pengaruh yang positif dan signifikan terhadap niat pembelian. Oleh sebab itu, merupakan sebuah hal yang penting bagi perusahaan smartphone untuk mengembangkan persepsi terhadap luxury brand, pengaruh sosial dan brand personality pelanggan untuk meningkatkan niat pembelian pelanggan.
Leveraging the S-O-R Framework to Determine Tourists' Willingness to Revisit Riau Island Keni Keni; Nicholas Wilson; Fajri Adrianto; Purnama Dharmawan; Ai Ping Teoh
Jurnal Komunikasi Vol. 16 No. 1 (2024): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v16i1.28668

Abstract

Despite being a popular destination, Riau Island's tourist numbers have declined as of April 2024, and remain lower than those of other Indonesian destinations. Therefore, prompt actions are needed to increase the number of visitors. Therefore, using the stimulus-organism-response (S-O-R) framework, this research delves into the intricate factors that mold individuals' propensity to revisit Riau Island. Employing a survey-centric methodology, an extensive dataset was scrupulously amassed from eligible participants through the deployment of digital questionnaires. Stringent criteria were implemented via purposive sampling, ensuring respondents had frequented Riau Island at least thrice in the preceding two years. The two-month duration of data collection yielded a robust dataset, encompassing a total of 154 responses. The analysis, executed using the Partial Least Squares (PLS) method in SmartPLS 4 software, validates the affirmative impact of both destination quality and destination source credibility on tourist satisfaction and the willingness to revisit. Furthermore, the results disclose that tourist satisfaction functions as a positive mediator in these relationships. This implies that the perceived destination quality and source credibility indirectly contribute to the probability of future visits by positively influencing the overall satisfaction of tourists. These findings not only enrich people’s understanding of the determinants influencing individuals' choices to revisit a destination, but also present valuable implications for enhancing destination management and marketing strategies, ultimately aiming to elevate the overall tourist experience. In essence, this study adds to a refined comprehension of the dynamics underlying repeat visitation behaviors, opening avenues for strategic interventions in the tourism sector.
Generating Purchase Intentions Through Live Streaming and Social Influence: Brand Trust as a Mediator Jovita Damayanti Tjipto; Keni Keni
Jurnal Komunikasi Vol. 17 No. 1 (2025): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v17i1.31018

Abstract

The current surge in the beauty industry is attributed, in part, to the public’s growing awareness of the importance of maintaining skin health. This is reinforced by the observation that people tend to show a heightened interest in skincare products that are both affordable and of high quality. However, this boon has created various competitions and challenges for skincare industry companies. One such challenge is the societal perception of men using skincare products. Additionally, intense industry competition strengthens the competitiveness of companies. Recently, one highly effective marketing strategy that can enhance consumer purchasing intent and trust is live streaming through e-commerce. This provides companies with the convenience of reaching a broader consumer base. Meanwhile, after obtaining information through live streaming, consumers reinforce this information with various recommendations obtained from their surroundings. Therefore, this research aims to identify the influence of live streaming in e-commerce and social influence on purchase intention, as well as to analyze the mediating role of brand trust. Research hypotheses are tested using Partial Least Square – Structural Equation Modeling (PLS-SEM) with the assistance of Smart-PLS 4 software. Based on the results, it is revealed that one hypothesis is rejected, which pertains to the influence of live streaming in e-commerce on purchase intention. On other hand, social influence and brand trust successfully exert positive and significant influences on purchase intention. Furthermore, live streaming e-commerce and social influence significantly impact brand trust, and brand trust acts as a mediator between live streaming in e-commerce, social influence, and purchase intention. 
EXPLORING FACTORS THAT SHAPE INDONESIAN’S INTENTIONS TO PURCHASE HERBAL MEDICINE Keni Keni; Nicholas Wilson; Purnama Dharmawan
Jurnal Bisnis dan Akuntansi Vol. 25 No. 2 (2023): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/jba.v25i2.2204

Abstract

The pharmaceutical industry has emerged as one of the most rapidly expanding sectors globally, and this trend holds true for Indonesia as well. Within this industry, a notably popular type of medication in Indonesia is herbal medicine. This variant of medicine is derived from traditional and natural ingredients, with minimal incorporation of chemical substances. To delve into this phenomenon, the present study aims to identify the factors influencing Indonesians' inclination and intention to purchase herbal medicine. To achieve this, the study integrates key variables from the original Theory of Reasoned Action (TRA) framework, namely attitude and subjective norm, along with an additional element – perceived value. The methodology employed involves a survey-based approach, utilizing questionnaires as the primary data collection tool among the chosen participants. The sampling method chosen is non-probability purposive sampling, ensuring that only individuals who meet the predetermined criteria participate – specifically, individuals who have acquired herbal medicines within the past 6 months. Employing a 7-point Likert scale, a total of 156 data points were amassed. The analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM), with SmartPLS 4 software being the designated tool. Through the scrutiny of the data, the authors conclude that attitude, subjective norm, and perceived value significantly impact consumers' intention to purchase herbal medicine in Indonesia.
SALES PROMOTION, LIVE STREAMING, SUBJECTIVE NORM TERHADAP IMPULSIVE BUYING DENGAN PAYLATER SEBAGAI VARIABEL MODERASI Salsabilla Ayundha Martsha Buana; Janice Atalie Leow; Gerry Marvinson; Azka Zukhrufa; Keni Keni
Jurnal Bisnis dan Akuntansi Vol. 25 No. 2 (2023): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/jba.v25i2.2208

Abstract

E-commerce has profoundly altered the shopping behaviors of consumers in Indonesia. Additionally, fintech companies have introduced "paylater" services, revolutionizing the payment process for online purchases. Paylater operates on a Buy Now Pay Later (BNPL) system, allowing consumers to make purchases and defer payment. This innovation enhances the ease and security of online shopping, enticing users with enticing sales promotions. A survey targeting e-commerce users in Indonesia was conducted and subsequently analyzed using structural equation modeling (SEM - PLS). Employing a quantitative descriptive approach with a cross-sectional design, data was collected offline over 14 days in DKI Jakarta, Indonesia, yielding a final dataset from 122 respondents out of 210 obtained. Research outcomes revealed that sales promotion, subjective norms, and e-commerce live streaming features significantly influence impulsive buying behavior among consumers. The use of paylater services moderates this relationship, indicating that frequent paylater users tend to exhibit more impulsivity in their purchasing patterns. Despite the convenience offered by paylater services, there are associated risks such as debt accumulation and financial mismanagement. The findings of this research can serve as an educational tool for potential paylater users, encouraging responsible use and financial management. This research substantially contributes to the growth of fintech companies and micro, small, and medium-sized enterprises (MSMEs), ultimately fostering economic development and providing a reference for future researchers exploring similar topics.
INTERNSHIP, SOCIAL VALUATION, AND SELF-EFFICACY AS DRIVERS OF ENTREPRENEURIAL INTENTION AMONG VOCATIONAL STUDENTS: A STRUCTURAL MODEL APPROACH Lydiawati Soelaiman; Keni Keni; Fajri Adrianto; Tay Lee Chin
Jurnal Bisnis dan Akuntansi Vol. 27 No. 1 (2025): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/bh90gt88

Abstract

High unemployment among Indonesian Vocational High School (VHS) graduates highlights a persistent gap between school-acquired competencies and labour market demands. To address this, fostering entrepreneurial intention during early education is essential. This study research expands the entrepreneurial intention framework to the vocational education context in Indonesia, where empirical evidence on the psychological and contextual factors influencing entrepreneurial intention among VHS students remains limited. Specifically, the study examines how internship experience and social valuation influence entrepreneurial intention, with self-efficacy as a mediating variable and entrepreneur education support as a moderating variable. Employing a quantitative design, data were obtained from 160 VHS students in DKI Jakarta who had completed internship programs. The analysis usedPartial Least Squares-Structural Equation Modelling (PLS-SEM) with SmartPLS 4.0. The results show that internship experience and social valuation both increase self-efficacy, which has a strong effect on entrepreneurial intention. While internship experience does not directly lead to entrepreneurial intention, it influences it indirectly through selfefficacy. Social valuation affects entrepreneurial intention both directly and indirectly. The study also finds that entrepreneurial education support strengthens the effect of social valuation on entrepreneurial intention, but not the effect of internship experience or self-efficacy. The findings underscore the significance of social support and practical experience as essential components of entrepreneurial learning in vocational education to strengthen entrepreneurial intention among students.
Co-Authors Agatha Rania Candra Elvareta Ai Ling Ai Ping Teoh Ai Ping Teoh Alex Frederickson Zai Alex Santana Alexandra Fenetta Alvin Putra Winata Anastasia Kristinawati Anastasia Ria Utami Anastasia Silvi Andrea Ang Amelia Angeline Arinda Anthony Halim Azka Zukhrufa Bella Chechelia Tambunan Bella Sutanto Bryan Samuel Gunawan Burmansah Burmansah Caecelia Cynthia Limanan Callista Callista Calvin Johari Chandra Yudha Cahyadi Christian Halim Christopher Edbert Ang Clarence Clarence Clarissa Cynthia Cynthia Delvin Valentino Agustinus Edi Surya Negara Evelina Larisa Sidharta Fajri Adrianto Fernando Fernando Fidelius Marlfel Fidelius Marlfel Fincent Sutanto Fransisca I. R. Dewi Fransisca Iriani Roesmala Dewi Gaus Gunawan Gerry Marvinson Halbert Kurniadi Helen Veronica Hendra Wijaya Hendro Hendro I Made Genta Wedangga Ika Nurul Febrianti Ivan Adrian Jacky Sona Putra Janice Atalie Leow Jap Tji Beng Jimmy Jap JONATHAN WILSON CHANDRA Jorken Jorken Jovita Damayanti Tjipto Juliana Juliana Kanto Kanto Kayla Aletha Kelvin Andika Saputra Kristian Wibisono Leonardo Lantang Leonardo Tan Lita Marchella Tanumiharja Lydiawati Soelaiman M. Nurul Rizki Marlyn Marlyn Martono Martono Meilia Japiana Meilia Japiana Michael Finley Mira Bella Mirtsa Zahara Hadi Nelsen Sifran Nicco Dhitya Arya Winata Nicholas Wilson Nicholas Wilson Nico Michael Bryan Nina Perlita Novilia Puspitasari Paul Kristiawan Pribadi Paulina Kristiani Purnama Dharmawan Purnama Dharmawan Rafaela Winata Rasji Rasji Rian Tanjung Rita Markus Idulfilastri Rita Markus Idulfilastri Salsabilla Ayundha Martsha Buana Sherly Sherly Sherly Sherly Shirly Gunawan Silvia Agustina SOFIA PRIMA DEWI Solikhah, Nafiah Sri Wulandari Stanly Hidajat Sudarman Kosasih Tan, Pauline H. Pattyranie Tay Lee Chin Theophilus Alpha Kristiawan Tiatri, Sri Valentino Wijaya Valentino Wijaya Vanya Dwi Nanda Vellisa Yolanda Verena Sandra Esmeralda Vincent Vincent Vinka Vanlia Sianata VITA BRILIANA Wei Kiong Wendy Olivia Suherli Willi Nathanael Febrian Winnie Winnie Wulan Purnama Sari Yohanes Nuhadriel Yulike Prawinda