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All Journal Ekonomi Bisnis Gadjah Mada International Journal of Business MIX : Jurnal Ilmiah Manajemen DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Komunikasi JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Jurnal Bisnis dan Akuntansi MBIA Prologia Jurnal Muara Ilmu Sosial, Humaniora, dan Seni Jurnal Muara Ilmu Ekonomi dan Bisnis Business Management Journal Program Studi Manajemen Jurnal Manajemen Bisnis dan Kewirausahaan Jurnal Akuntansi Jurnal Manajemen Jurnal Bakti Masyarakat Indonesia Jurnal Manajerial Dan Kewirausahaan Jurnal Manajemen dan Pemasaran Jasa Jurnal Manajemen Maranatha
KENI KENI
Faculty Of Economic And Business, Universitas Tarumanagara, Jakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Cover Jurnal Manajerial dan Kewirausahaan Vol. 8, No. 3 Keni Keni
Jurnal Manajerial Dan Kewirausahaan Vol. 8 No. 3 (2026): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Peran Kesadaran Merek dan Kepercayaan Merek dalam Memediasi Pengaruh Kredibilitas Influencer terhadap Niat Membeli Produk Parfum di E-Commerce Nelsen Sifran; Keni Keni
Jurnal Manajerial Dan Kewirausahaan Vol. 8 No. 3 (2026): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v8i3.37899

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kredibilitas influencer terhadap niat membeli pada produk parfum di e-commerce dengan kesadaran merek dan kepercayaan merek sebagai variabel mediasi. Penelitian ini menggunakan desain penelitian deskriptif dengan pendekatan kuantitatif. Teknik pemilihan sampel yang digunakan adalah non-probability sampling dengan teknik purposive sampling dan jumlah sampel penelitian ini sebanyak 155 konsumen yang pernah membeli produk parfum di e-commerce. Analisis data dilakukan menggunakan metode Partial Least Squares – Structural Equation Modeling (PLS-SEM) melalui software SmartPLS versi 4.0. Hasil penelitian ini menunjukkan bahwa kredibilitas influencer berpengaruh positif dan signifikan terhadap kesadaran merek dan kepercayaan merek, kesadaran merek dan kepercayaan merek berpengaruh positif dan signifikan terhadap niat membeli, kesadaran merek berpengaruh positif dan tidak signifikan terhadap kepercayaan merek. Selain itu, kesadaran merek memediasi pengaruh kredibilitas influencer terhadap niat membeli, sedangkan kepercayaan merek tidak memediasi pengaruh kredibilitas influencer terhadap niat membeli. This study aims to examine the effect of influencer credibility on purchase intention on perfume products on e-commerce with brand awareness and brand trust as mediating variables. This research employs a descriptive research design with a quantitative approach. The sampling technique used is non-probability sampling with a purposive sampling method, and the amount of sample in this study is 155 respondents who have purchased parfume products via e-commerce. Data analysis was carried out using the Partial Least Squares – Structural Equation Modeling (PLS-SEM) approach through SmartPLS version 4.0. The results indicate that influencer credibility has a positive and significant effect on brand awareness and brand trust. Brand awareness and brand trust are found to have a positive and significant effect on purchase intention, but brand awareness has a positive and insignificant effect on brand trust. In addition, brand awareness is able to mediate the effect of influencer credibility on purchase intention, whereas brand trust cannot mediate the influence of influencer credibility on purchase intention.
Analisis Pengaruh Celebrity Endorsement dan Perceived Quality terhadap Niat Beli Produk Kecantikan Melalui Kepercayaan Merek Angeline Arinda; Keni Keni
Jurnal Manajerial Dan Kewirausahaan Vol. 8 No. 3 (2026): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v8i3.38151

Abstract

Perubahan gaya hidup masyarakat telah mengubah kosmetik dari hanya sebagai kebutuhan fungsional menjadi bagian dari ekspresi diri dan citra profesional. Kondisi tersebut tercermin pada konsumsi kosmetik di Indonesia yang terus bertumbuh setiap tahun. Namun, perkembangan tersebut diikuti oleh persaingan yang semakin ketat akibat peningkatan jumlah pelaku usaha kosmetik domestik. Salah satu upaya yang dapat dilakukan oleh perusahaan kosmetik untuk menghadapi persaingan adalah memotivasi niat beli konsumen. Oleh sebab itu, penelitian ini mengkaji pengaruh celebrity endorsement dan perceived quality terhadap niat beli salah satu merek produk kecantikan di Jakarta, dengan kepercayaan merek sebagai variabel mediasi. Data diperoleh melalui kuesioner online yang diisi oleh 181 responden yang dipilih secara non-probability sampling dengan teknik purposive sampling. Analisis data dilakukan dengan metode PLS-SEM melalui software SmartPLS 4. Hasil penelitian menunjukkan bahwa celebrity endorsement dan perceived quality berpengaruh positif dan signifikan terhadap niat beli dan kepercayaan merek. Selain itu, kepercayaan merek berpengaruh signifikan terhadap niat beli dan mampu memediasi pengaruh kedua variabel tersebut terhadap niat beli. Temuan tersebut menegaskan bahwa persepsi kualitas dan figur publik berperan penting dalam membangun kepercayaan konsumen dan mendorong niat beli. Shifts in society’s lifestyle have transformed cosmetics from mere functional necessities into a means of self-expression and professional image. This trend is reflected in the steadily increasing consumption of cosmetics in Indonesia. However, this growth is followed by increasingly fierce competition because of a growing number of domestic cosmetic businesses. One strategy that cosmetic companies can do to increase sales and face the competition is to motivate consumer purchase intention. Therefore, this study examines the influence of celebrity endorsement and perceived quality on purchase intention toward a beauty products brand in Jakarta, with brand trust as a mediating variable. Data were obtained through an online questionnaire completed by 181 respondents who were selected by using a non-probability sampling with the technique being purposive sampling. The analysis was conducted using PLS-SEM through SmartPLS 4 software. The findings showed that celebrity endorsement and perceived quality have a positive and significant effect on purchase intention and brand trust. In addition, brand trust significantly influences purchase intention and mediates the effects of both variables on purchase intention. These results highlight the essential role of perceived quality and public figures in shaping consumers’ trust and driving purchase intention.
Daftar Isi Jurnal Manajerial dan Kewirausahaan Vol. 8, No. 3 Keni Keni
Jurnal Manajerial Dan Kewirausahaan Vol. 8 No. 3 (2026): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

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Abstract

The Effectiveness of Entrepreneurship Education on Students’ Self-Efficacy and Entrepreneurial Intention: A Comparative Study of Major Cities in Indonesia Lydiawati Soelaiman; Keni Keni; Tay Lee Chin
JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Vol. 14 No. 1 (2026)
Publisher : UNIVERSITAS NEGERI SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jepk.v14n1.p75-96

Abstract

Objective: Entrepreneurship has become a strategic solution to address unemployment in Indonesia, where the entrepreneurial ration remains relatively low at only 3.47%. This study investigates the role of entrepreneurship education in enhancing students’ entrepreneurial self-efficacy and entrepreneurial intention within the context of higher education in Indonesian. Method: Using quantitative approach, this study utilizes PLS-SEM to examine relationship among constructs, while PLS-MGA was used to assess regional differences across. Samples consist of 537 undergraduate students who had participated in entrepreneurship education programs at excellent-status higher education institutions in Jakarta, Bandung, and Surabaya, selected through purposive sampling.  Results:  The result reveals that entrepreneurial education has a significant effect on both entrepreneurial intention and entrepreneurial self-efficacy. Furthermore, entrepreneurial self-efficacy partially mediates the relationship between entrepreneurship education and entrepreneurial intention. The MGA results show no significant differences across the three cities, except for the effect of entrepreneurship education on self-efficacy between Jakarta and Surabaya.  Novelty: Overall, the findings suggest relatively consistent effects of entrepreneurship education across major urban areas in Java. This study provides practical implication for developing experience-based entrepreneurship programs in HEIs.
Loyalitas pasien ditinjau dari pengalaman dan kepercayaan pasien pada rumah sakit di Depok, Jawa Barat Bella Chechelia Tambunan; Keni Keni; Shirly Gunawan
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 10 No 4 (2026): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v10i4.38427

Abstract

Increasing competition in the healthcare industry requires hospitals to strengthen patient loyalty as an essential factor for sustaining organizational performance. Patient experience and patient trust are considered important determinants of patient loyalty in healthcare services. This study aims to analyze the effects of patient experience and patient trust on patient loyalty at a Hospital in Depok, West Java. A quantitative approach with a cross-sectional design was employed. Primary data were collected through questionnaires administered to 100 outpatients selected using purposive sampling. Data were analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method with SmartPLS 4 software. The findings indicate that patient experience and patient trust have positive and significant effects on patient loyalty. These results suggest that improving patients' service experiences and strengthening their trust in the hospital are essential for fostering patient loyalty. Therefore, hospitals should continuously enhance service quality by delivering patient-centered care and improving the professional competence and interpersonal communication of healthcare personnel. Persaingan yang semakin ketat dalam industri pelayanan kesehatan mendorong rumah sakit untuk meningkatkan loyalitas pasien sebagai salah satu faktor penting dalam mempertahankan keberlangsungan layanan. Pengalaman pasien dan kepercayaan pasien merupakan dua faktor yang berpotensi memengaruhi loyalitas pasien dalam memanfaatkan layanan rumah sakit. Penelitian ini bertujuan untuk menganalisis pengaruh pengalaman pasien dan kepercayaan pasien terhadap loyalitas pasien di sebuah rumah sakit di Depok, Jawa Barat. Penelitian menggunakan pendekatan kuantitatif dengan desain cross-sectional. Data primer diperoleh melalui penyebaran kuesioner kepada 100 pasien rawat jalan yang dipilih menggunakan teknik purposive sampling. Data dianalisis menggunakan metode Partial Least Squares–Structural Equation Modeling (PLS-SEM) dengan bantuan SmartPLS 4. Hasil penelitian menunjukkan bahwa pengalaman pasien dan kepercayaan pasien berpengaruh positif dan signifikan terhadap loyalitas pasien. Temuan ini menunjukkan bahwa peningkatan kualitas pengalaman pasien serta penguatan kepercayaan terhadap rumah sakit berperan penting dalam membangun loyalitas pasien. Oleh karena itu, rumah sakit perlu meningkatkan kualitas pelayanan secara berkelanjutan melalui penyediaan layanan yang berorientasi pada kebutuhan pasien serta penguatan kompetensi dan komunikasi interpersonal tenaga kesehatan.
Pengaruh price perception, hospital image, dan customer experience terhadap keputusan memilih rumah sakit X di Jakarta Barat Paul Kristiawan Pribadi; Keni Keni
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 10 No 4 (2026): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v10i4.38429

Abstract

This study aims to determine the effect of price perception, hospital image, and customer experience on the decision to choose X Hospital in West Jakarta. This research uses a quantitative method with a descriptive design, which uses cross-sectional data. Primary data was collected through a Google Forms questionnaire distributed to 332 patients who have used the outpatient or inpatient services of X Hospital in West Jakarta within the last two years and are responsible for choosing health service. The sampling technique used was non-probability sampling with a purposive sampling method. Data analysis was conducted using the Partial Least Squares – Structural Equation Modeling (PLS-SEM) method. This study showed that price perception and customer experience have a positive and significant effect on the decision to choose a hospital, while hospital image doesn’t have any significant effect on the decision. The results suggest that it is essential for the hospital to prioritize a transparent and competitive pricing strategy, as well as improving end-to-end customer experience, which starts from registration process to post-discharge care. Penelitian ini bertujuan untuk mengetahui pengaruh persepsi harga, citra rumah sakit, dan pengalaman pelanggan terhadap keputusan memilih Rumah Sakit X di Jakarta Barat. Penelitian ini menggunakan metode kuantitatif dengan desain deskriptif, dimana pengumpulan data dilakukan secara cross-sectional. Data primer dikumpulkan melalui kuesioner Google Forms yang disebarkan kepada 332 pasien yang pernah menggunakan layanan rawat jalan ataupun rawat inap di Rumah Sakit X di Jakarta Barat dalam dua tahun terakhir dan bertanggung jawab dalam membuat keputusan memilih layanan kesehatan. Teknik pengambilan sampel menggunakan metode non-probability sampling dengan teknik purposive sampling. Analisis data dilakukan menggunakan metode Partial Least Squares – Structural Equation Modeling (PLS-SEM). Penelitian ini menunjukkan bahwa persepsi harga dan pengalaman pelanggan memiliki pengaruh yang positif dan signifikan terhadap keputusan memilih rumah sakit, sedangkan citra rumah sakit tidak berpengaruh signifikan terhadap keputusan tersebut. Hasil tersebut menunjukkan bahwa rumah sakit tersebut perlu memprioritaskan strategi penetapan harga yang transparan dan kompetitif, serta mengembangkan pengalaman pelanggan secara end-to-end, yaitu mulai dari proses registrasi sampai dengan layanan purna rawat.
Pengaruh kualitas pelayanan terhadap kepuasan dan kepercayaan sebagai faktor pembentuk kesetiaan pasien RSD di Jawa Tengah Novilia Puspitasari; Keni Keni; Shirly Gunawan
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 10 No 4 (2026): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v10i4.38431

Abstract

The dynamic growth of the healthcare sector in Indonesia has fostered an increasingly challenging competitive landscape. To survive in this market, hospitals are now obligated to prioritize service quality as a core strategy for maintaining patient loyalty, trust, and satisfaction. This study examines the extent to which service quality influences the satisfaction of inpatient care patients at RSD Jawa Tengah, along with its implications for their trust and loyalty. Applying a cross-sectional design and a quantitative methodology, data were collected from 200 respondents via online questionnaires using purposive sampling. Through PLS-SEM modeling with SmartPLS 4.0, the findings reveal that service quality significantly enhances patient satisfaction. Patient satisfaction is also proven to be a primary driver of both trust and patient loyalty. Furthermore, trust contributes positively to patient loyalty. These findings confirm that service optimization is an absolute prerequisite for strengthening hospital competitiveness and achieving patient-centered care. Dinamika pertumbuhan sektor kesehatan di Indonesia menciptakan iklim kompetisi yang semakin menantang. Untuk bertahan dalam pasar ini, rumah sakit kini wajib memprioritaskan mutu layanan sebagai strategi kunci dalam menjaga loyalitas, kepercayaan, serta kepuasan pasien. Studi ini menelaah sejauh mana kualitas pelayanan memengaruhi kepuasan pasien rawat inap di RSD Jawa Tengah, serta implikasinya terhadap kepercayaan dan kesetiaan mereka. Dengan menerapkan desain cross-sectional dan metode kuantitatif, data dihimpun dari 200 responden via kuesioner daring menggunakan teknik purposive sampling. Melalui pemodelan PLS-SEM dengan SmartPLS 4.0, diperoleh temuan bahwa kualitas pelayanan secara signifikan mampu meningkatkan kepuasan pasien. Kepuasan pasien juga terbukti menjadi pendorong utama bagi kepercayaan dan kesetiaan pasien. Di samping itu, kepercayaan memiliki kontribusi positif terhadap loyalitas pasien. Temuan ini menegaskan bahwa optimalisasi pelayanan merupakan prasyarat mutlak untuk memperkuat daya saing rumah sakit dan mewujudkan layanan yang berpusat pada pasien (patient-centered care).
Co-Authors Agatha Rania Candra Elvareta Ai Ling Ai Ping Teoh Ai Ping Teoh Alex Frederickson Zai Alex Santana Alexandra Fenetta Alvin Putra Winata Anastasia Kristinawati Anastasia Ria Utami Anastasia Silvi Andrea Ang Amelia Angeline Arinda Anthony Halim Azka Zukhrufa Bella Chechelia Tambunan Bella Sutanto Bryan Samuel Gunawan Burmansah Burmansah Caecelia Cynthia Limanan Callista Callista Calvin Johari Chandra Yudha Cahyadi Christian Halim Christopher Edbert Ang Clarence Clarence Clarissa Cynthia Cynthia Delvin Valentino Agustinus Edi Surya Negara Evelina Larisa Sidharta Fajri Adrianto Fernando Fernando Fidelius Marlfel Fidelius Marlfel Fincent Sutanto Fransisca I. R. Dewi Fransisca Iriani Roesmala Dewi Gaus Gunawan Gerry Marvinson Halbert Kurniadi Helen Veronica Hendra Wijaya Hendro Hendro I Made Genta Wedangga Ika Nurul Febrianti Ivan Adrian Jacky Sona Putra Janice Atalie Leow Jap Tji Beng Jimmy Jap JONATHAN WILSON CHANDRA Jorken Jorken Jovita Damayanti Tjipto Juliana Juliana Kanto Kanto Kayla Aletha Kelvin Andika Saputra Kristian Wibisono Leonardo Lantang Leonardo Tan Lita Marchella Tanumiharja Lydiawati Soelaiman M. Nurul Rizki Marlyn Marlyn Martono Martono Meilia Japiana Meilia Japiana Michael Finley Mira Bella Mirtsa Zahara Hadi Nelsen Sifran Nicco Dhitya Arya Winata Nicholas Wilson Nicholas Wilson Nico Michael Bryan Nina Perlita Novilia Puspitasari Paul Kristiawan Pribadi Paulina Kristiani Purnama Dharmawan Purnama Dharmawan Rafaela Winata Rasji Rasji Rian Tanjung Rita Markus Idulfilastri Rita Markus Idulfilastri Salsabilla Ayundha Martsha Buana Sherly Sherly Sherly Sherly Shirly Gunawan Silvia Agustina SOFIA PRIMA DEWI Solikhah, Nafiah Sri Wulandari Stanly Hidajat Sudarman Kosasih Tan, Pauline H. Pattyranie Tay Lee Chin Theophilus Alpha Kristiawan Tiatri, Sri Valentino Wijaya Valentino Wijaya Vanya Dwi Nanda Vellisa Yolanda Verena Sandra Esmeralda Vincent Vincent Vinka Vanlia Sianata VITA BRILIANA Wei Kiong Wendy Olivia Suherli Willi Nathanael Febrian Winnie Winnie Wulan Purnama Sari Yohanes Nuhadriel Yulike Prawinda