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Literasi Digital dalam Konten Edukasi Kebahasaan dan Kesastraan di Instagram @dutabahasariau Restira My Syahputri; Atwar Bajari; Edwin Rizal
SAWERIGADING Vol 32, No 1 (2026): Sawerigading, Edisi Juni 2026
Publisher : Balai Bahasa Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26499/sawer.v32i1.1637

Abstract

This study analyzes the practice of digital literacy in the production and curation of linguistic and literary educational content on Instagram @dutabahasariau. The focus is directed at examining how the components of digital literacy proposed by Hague and Payton are implemented and integrated into content production strategies. This research employs a descriptive qualitative approach through content analysis of seven Instagram reels selected purposively based on thematic variation and audience engagement, complemented by in-depth interviews with the account administrator. The results of the study show that digital literacy is not applied as separate skills, but as an integrated practice consisting of three main dimensions: technical (functional skills), strategic (creativity, collaboration, and effective communication), and reflective (information evaluation, critical thinking, and socio-cultural awareness). The integration of these dimensions plays a crucial role in shaping the quality and reach of educational content on social media. However, the implementation remains suboptimal in terms of technical skill distribution, sustainability of collaboration, and the development of interactive spaces that encourage critical audience engagement. This study highlights digital literacy as a strategic capacity in content production and contributes to the advancement of digital literacy studies in social media contexts. AbstrakPenelitian ini bertujuan untuk menganalisis praktik literasi digital dalam produksi dan kurasi konten edukatif kebahasaan dan kesastraan pada akun Instagram @dutabahasariau. Fokus penelitian diarahkan pada implementasi dan integrasi komponen literasi digital menurut Hague dan Payton dalam strategi produksi konten. Penelitian menggunakan pendekatan kualitatif deskriptif melalui analisis isi terhadap tujuh konten reels yang dipilih secara purposif berdasarkan variasi tema dan tingkat keterlibatan audiens, serta wawancara mendalam dengan pengelola akun. Hasil penelitian menunjukkan bahwa literasi digital terwujud sebagai praktik yang terintegrasi dalam tiga dimensi utama, yaitu teknis (keterampilan fungsional), strategis (kreativitas, kolaborasi, dan komunikasi efektif), serta reflektif (kemampuan memilah informasi, berpikir kritis, dan pemahaman sosial budaya). Integrasi ketiga dimensi tersebut berperan dalam menentukan kualitas dan jangkauan konten edukatif di media sosial. Namun, implementasinya belum sepenuhnya optimal, terutama pada pemerataan keterampilan teknis, keberlanjutan kolaborasi, serta pengembangan interaksi yang mendorong partisipasi kritis audiens. Penelitian ini menegaskan bahwa literasi digital berfungsi sebagai kapasitas strategis dalam produksi konten kebahasaan serta berkontribusi pada pengembangan kajian literasi digital di media sosial.
The Characteristics of Jangkar Kelud Radio as Disaster Community Radio Anam Miftakhul Huda; Atwar Bajari; Asep Saeful Muhtadi; Dadang Rahmat
Jurnal The Messenger Vol. 10 No. 2 (2018): July-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v10i2.771

Abstract

This study aims to find out the characteristics of Jangkar Kelud Radio as disaster community radio. The existence of community radio is as information means of disaster mitigation. There are nine Jangkar Kelud community radio stations spread in three regencies of Malang, Blitar, and Kediri. The object of this research is Jangkar Kelud community radio. The method of this research is descriptive qualitative that is the characteristic of Jangkar Kelud Radio is as disaster community radio. The results of this study show the characteristics of community radio is in line with Law No. 32 year 2002. The distinctiveness of Jangkar Kelud community radio are the presence of the radio geographically is in the prone disaster area, the content of on-air and off-air programs is about disaster mitigation, the concept of community radio is by, from and for visible disaster risk reduction through the radio management participation.
Pengaruh Kredibilitas JKT48 sebagai Brand Ambassador terhadap Keputusan Pembelian Erigo Apparel oleh Followers Instagram @fjkt48.bdg Paskah Marpaung; Atwar Bajari; Ditha Prasanti
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 3 No. 3 (2025): Juli : SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v3i3.3106

Abstract

The use of brand ambassadors has become increasingly prevalent among various brands, including Erigo Apparel. JKT48 was selected as a brand ambassador due to its strong influence on public opinion through its popularity on social media. However, there remains a lack of studies that specifically explore how the credibility aspects of JKT48 contribute to individual decision-making when choosing a product. This study aims to examine the influence of JKT48’s credibility dimensions, trustworthiness, expertise, and attractiveness on the purchase decisions of Erigo Apparel among followers of the Instagram account @fjkt48.bdg. The research is grounded in the source credibility theory proposed by Ohanian (1990). A quantitative approach was employed, using a survey method with 80 respondents selected through an f-test calculation using G*Power. The data were analyzed using SEM-PLS with the assistance of SmartPLS 4 software. The results indicate that all three credibility dimensions of JKT48 have a positive and significant effect on purchase decisions. Trustworthiness emerged as the most dominant factor, with a path coefficient value of 0.338 (t-statistic = 3.582; p-value = 0.000). All indicators in the model were declared valid and reliable, with an R-square value of 0.679, indicating that the model can substantially explain the purchase decision variable. These findings reinforce the idea that perceptions of JKT48’s credibility play a crucial role in shaping consumer purchase decisions.
Decision-Making in the Digitalization of Library Reference Services through Social Media: A Case Study of the National Library of Indonesia Destiya Puji Prabowo; Eni Maryani; Atwar Bajari; Wina Erwina
Journal of Applied Engineering and Technological Science (JAETS) Vol. 7 No. 1 (2025): Journal of Applied Engineering and Technological Science (JAETS)
Publisher : Yayasan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/jaets.v7i1.8703

Abstract

The digitalization of library reference services through social media remains under-researched, particularly regarding how socio-technical factors and institutional policy processes intersect in national libraries. This study addresses this gap by examining the case of the National Library of Indonesia (Perpusnas), where virtual reference services (VRS) have evolved amid infrastructural reforms and the COVID-19 pandemic. Adopting a qualitative case study within a constructivist paradigm, the research combines semi-structured interviews with librarians and managers (n=5) and a Social Network Analysis (SNA) of @perpusnas1 interactions on X (formerly Twitter) during 2023. The analytical framework integrates the Policy Cycle with the Social Construction of Technology (SCOT), enabling a multi-layered exploration of agenda-setting, policy formulation, interpretive flexibility, and network structures. Findings show that VRS development was shaped by problem recognition (inefficiencies in email services), adaptive policy formulation (iterative SOP revisions and platform selection), and improvisational implementation constrained by staff capacity and infrastructure. SCOT analysis revealed competing interpretations of social media—promotion, reference tool, or user shortcut—eventually stabilised through closure. SNA results confirmed a centralised hub-and-spoke model dominated by @perpusnas1, enhancing responsiveness but limiting distributed participation. This study contributes theoretically by linking SCOT, policy process models, and SNA in library science; practically by highlighting training, evaluation, and integration needs for managers; and for policy by illustrating adaptive pathways to digitalisation in developing-country contexts.
Co-Authors Adella Vira Andiesta Adinda Dwi Handayani Agus Setiaman Almadina Rakmaniar Alya Difa Salsabila Anam Miftakhul Huda Andiesta, Adella Vira Anisa Diniati Annisa Nursalsabillah Annisa Nursalsabillah Anter Venus Arief Wicaksono, Arief Asep Saeful Muhtadi, Asep Saeful Asep Suryana Astuti, Sri Wahyuning Atie Rachmiatie Cho, Sung Kyum Dadang Rahmat Dadang Rahmat Dadang Rahmat Hidayat Dadang Sugiana Dandi Supriadi Deddy Mulyana Destiya Puji Prabowo Diah Fatma Sjoraida Ditha Prasanti Ditha Prasanti Duddy Zein Edwin Rizal Efi Fadilah Eni Maryani Eni Maryani Eni Maryani Evan Setia Ferryan Fadhila, Husna Friska Dewi Yuliyanti Hanif, Raden Muhammad Ciptaning Hanny Hafiar Haryo S Martodirdjo Hayati, Neni Nur Heru Ryanto Budiana Hussein Gibreel Musa I Gusti Wayan Murjana Yasa Ilham Razaqa Achmad Ira Mirawati Ismail, Nurzali Karina Rizqi Abelinda Lestari, Puji Lilis Puspitasari Maryani, Eni Maulana Irfan Meria Octavianti, Meria Mikhael Rajamuda Bataona Muhammad Gantira Muhammad Ilham Nadia Ayu Rahma Lestari Navarro, Charles Julian Santos Ninis Agustini Damayani Nursalsabillah, Annisa Nuryah Asri Sjafirah, Nuryah Asri Paskah Marpaung Pietyasafira, Hayati PONPON IDJRADINATA Prabowo, Destiya Puji Pratama, Hafiz Gustika Priyo Subekti Priyo Subekti PUJI LESTARI Rachmaniar Rahman Mulyawan Ramadhan, M. Reza Mahdavikia Ramadhanty, Rizta Insani Reffina Nuramalia Restira My Syahputri Rheza Ramadhyan Wicaksana Rheza Ramadhyan Wicaksana, Rheza Ramadhyan Rini Anisyahrini Rini Darmastuti S. Kunto Adi Wibowo Samson CMS Samson, Samson Sitanggang, Jonathan Timoty Slamet Mulyana Slamet Mulyana Sumarjo Syalma Azzahra Taufani, Maurina Teddy K. Wirakusumah Teddy Kurnia Wirakusumah Trie Damayanti Triyani, Ika ika Ute Lies Siti Khadijah Uud Wahyudin Uud Wahyudin Vanda Sekar Yanti Widiastuti, Anindita Wina Erwina Wina Erwina Wulan Purnama Sari Yanti Setianti Yanti Setianti Yustikasari