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All Journal IJEBD (International Journal Of Entrepreneurship And Business Development) Jurnal Pendidikan Edutama JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Inovasi Pendidikan Ekonomi Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ecogen INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Indonesian Community Journal J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) E-JRM Jurnal Pendidikan Islam KOPEMAS
Eka Farida
Universitas Islam Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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The Effect of Consumer Motivation, Perception and Attitude on The Purchase Decision of Asus Brand Laptops (case study on students at Rusunawa II UNISMA) Meri Kurniawati; Ridwan Basalamah; Eka Farida
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5399

Abstract

Researchers conducted research on Asus brand laptop products because they saw increasingly sophisticated technology and Asus won the top position with a market share of 25.4%, in other words Asus laptop sales rose 11.3% compared to the previous year and were able to shift Acer as a vendor with biggest sales in Indonesia so researchers are interested in doing the research. This study aims to determine and analyze the influence partially and simultaneously from the motivations, perceptions and attitudes of consumers towards the purchase decision of Asus brand laptops for students in UNISMA Rusunawa II. The method used in this study is a multiple linear regression analysis method. The sample in this study is students who live in UNISMA Rusunawa II who use Asus brand laptops, amounting to 65 respondents from a population of 187 respondents. Data collection is done by distributing questionnaires. Analysis of the data used in this study used Validity, reliability, normality, multiple linear regression, multicollinearity, heterocedasticity, autocorrelation, F test and t test. The results of this study show partially and simultaneously on the variables of motivation, perception and attitude positive and significant effect on purchasing decisions. For the company should pay attention to the psychological side of consumers in terms of motivation, perceptions and attitudes of consumers, in order to increase and maintain the level of sales and increase purchasing decisions.
The Effect of E-Serviceescape in Increasing Customer Loyalty through Customer Satisfaction and Trust as Intervening Variables on Tokopedia Users in Malang Fahrul Ulum; M. Ridwan Basalamah; Eka Farida
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6266

Abstract

The development of e-commerce in Indonesia has made the competition for e-commerce players even tighter. Thus, customer loyalty is an important factor for the company. Tokopedia is one of the online marketplaces in Indonesia. Along with the number of e-commerce companies in Indonesia, one way that can be done to be able to compete is through increasing e-service escape on the website marketplace. E-Servicescape are all elements on the website that are used by companies to deliver digital services to consumers. The purpose of this study was to determine the effect of e-serviceescape in increasing customer loyalty through customer satisfaction and trust as intervening variables for Tokopedia users in the city of Malang. This type of research is explanatory research with a quantitative approach. The variables in this study are e-serviceescape, customer satisfaction, trust and customer loyalty. The population in this study were Tokopedia users in the city of Malang. The sample in this study amounted to 90 respondents who were taken by purposive sampling technique. The analytical technique used is descriptive analysis technique and inferential analysis using SmartPLS. The results showed that e-serviceescape had a significant effect on customer satisfaction, customer trust and loyalty, customer satisfaction and trust had a significant effect on customer loyalty, e-serviceescape had a significant effect on customer loyalty through customer satisfaction and trust as intervening variables.
Project Based DMC (Digital Marketing Channel) Learning Development to Growing DMC Ability of Management Students FEB Unisma Eka Farida
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 5 No 5 (2022): September 2022
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v5i5.1987

Abstract

Purpose: This study aims to produce a project-based DMC learning model and use it as a learning reference to improve the quality of learning and be able to grow students' DMC abilities. Methodology: The design of this study is a research and development model based on research. Design based research is a methodology to understand how, when, and why learning innovations are designed, implemented, and evaluated. There are four stages of activity, including identification of needs, preparing designs and prototypes, conducting validation tests and improving prototypes, perfecting the final product. Findings: The results showed (1) that there was no balance between theory and practice; (2) the validation test found that the objectives, content of the material, and learning presentations in terms of content and language were very good, while the appearance was classified as good; (3) the final product test shows the results of the student portfolio assessment are very good; (4) revision of the final product is carried out in the section on the instructions for using the DMC learning model. Implications: The development of this project-based DMC learning model is only developed in an effort to improve the quality of digital learning marketing. Practical implications: DMC practice is only internalized through -based DMC learning project. Originality/value: The resulting product can be used as a digital learning reference marketing to grow students' DMC skills, so that obtained learning outcomes in accordance with the objectives of MBKM. Paper type: Research paper
Product Innovation for Sustainable Competitive Advantage through Strarbucks Coffee Marketing Perfome in Malang Tri Sugiarti Ramadhan; Eka Farida
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 6 No 1 (2023): January 2023
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v6i1.2090

Abstract

Purpose: This study aims to identify the factors influencing product innovation that will form a sustainable competitive advantage that will affect marketing performance. Design/methodology/approach: This study uses four hypotheses that are tested using Structural Equation Modeling (SEM) using AMOS 18 software. For 101 respondents. Findings: The results of this study indicate that: a) Product Innovation (X) has a significant effect on competitive advantage (Z). b) Product Innovation (X) has a significant effect on Marketing Performance (Y). c) Sustainable Competitive Advantage (Z) has a significant effect on Marketing Performance (Y) d) Product Innovation (X) has a significant effect on Marketing Performance (Y) through Sustainable Competitive Advantage (Y) and SEM data processing for the full model has met the following fit criteria, chi-square = 36.7; probability = 0.000; GFI = 0.72; AGFI = 0.653; CFI = 0.36; TLI = 0.276; RMSEA = 0.109; CMIN/DF = 2.18. As a result, greater product innovation will affect marketing performance and further build a sustainable competitive advantage. Practical implications: Based on the research, it can be concluded that Android-based accounting learning media has fulfilled the requirements for validity, practicality and has a good potential effect on student learning activities and outcomes. So that Android-based accounting learning media can be used as an alternative teacher in teaching accounting material for adjusting journal entries. Paper type: Research paper
Pengaruh Komunikasi Interpersonal, Kepemimpinan Transformasional dan Komitmen Organisasi Terhadap Kinerja Pengurus PMII Rayon Al-Farabi Hofifatul Musyarrofah; Eka Farida; M. Khoirul Anwarudin Broto Suharto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (513.313 KB)

Abstract

Abstract This study’s goal was to ascertain the impact of interpersonal communication, transformational leadership and organizational commitment on the performance of PMII Rayon Al-Farabi. The study’s methodology is explanatory research with a quantitative approach. 63 respondents made up the sample in this study, which used the proportionate random sampling method. The results showed that the results of the F test of interpersonal communication, transformational leadership and organizational commitment simultaneously had a significant effect on performance. From the results of the t-test analysis, it is known that the interpersonal communication variable has a significant effect on performance and transformational leadership and organizational commitment variable has not significant effect on performance. Keywords: Interpersonal Communication, Transformational Leadership, Organizational Commitment and Performance
Pengaruh Kualitas Pelayanan, Ketepatan Waktu, Dan Kepercayaan Layanan J&T Express Terhadap Kepuasan Konsumen Berbelanja Di Marketplace (Studi Kasus Pada Mahasiswa FEB Unisma) Melisari Melisari; Eka Farida; Restu Millaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 05 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

AbstractIn the current digitalization era, various types of online shopping or marketplaces as well as support for providing delivery service facilities from internet-based transportation services, have changed people's behavior from shopping traditionally to shopping online. The popularity of online shopping in the community in recent years has driven the growth of the logistics sector in the country, marked by an increase in the use of delivery services.The purpose of this study was to describe consumer satisfaction, service quality, timeliness, and trustworthiness of J&T Express shopping services on the Marketplace, to determine and analyze the effect of service quality, timeliness, and trustworthiness of J&T Express services on consumer satisfaction shopping at the Marketplace, to find out and analyze the effect of service quality on J&T Express services on consumer satisfaction shopping at the Marketplace. to find out and analyze the effect of timeliness on J&T Express services on consumer satisfaction shopping at the Marketplace, to find out and analyze the effect of trust in J&T Express services on consumer satisfaction shopping at Marketplace.The results showed that service quality, timeliness, and trustworthiness of J&T Express services had a significant effect on consumer satisfaction shopping at Marketplace, service quality on J&T Express services had a significant effect on consumer satisfaction shopping at Marketplace, timeliness on J&T Express services had no significant effect on satisfaction. consumers shop at Marketplace, trust in J&T Express services has a significant effect on consumer satisfaction shopping at Marketplace. Regarding timeliness on the statement "J&T Express rarely experiences delays" gets the lowest score. Suggestions for companies are expected to pay more attention and improve on factors that can affect timeliness such as process priority, order data collection accuracy, order grouping, and lot size so that it will increase consumer satisfaction so that in the future consumers can use J&T Express services continuously. Likewise with service quality, the J&T Express company still maintains service quality because if the service quality is good, consumers will be more satisfied and increase. The J&T Express company also maintains trust because consumers always put their trust that J&T Express services can be trusted and will continue to depend on the service company. Keywords: Quality of service, Punctuality, Trust, and Consumer satisfaction
Pengaruh Experiential Marketing, Atmosphere Toko, Dan Sense Of Trust Terhadap Kepuasan Konsumen Mahasiswa Kedai Kopi Pete, Kota Malang M. Aliyuddin; Rois Arifin; Eka Farida
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 25 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The aim of this research is to know satisfaction of consumers in Kopi Pete Shop in Malang City. Based on the influence of experiential marketing, shop’s atmosphere and sense of trust. This is quantitative descriptive verificative research using non probability sampling with purposive sampling method as a sampling technique. 75 respondent was picked as a sample for this research. The result shows that experiential marketing variable doesn’t affect to consumer’s satisfaction partially, otherwise the shop’s atmosphere trust affect to consumer’s satisfaction partially, sense of trust affect to consumer’s satisfaction partially. Experiential marketing, shop’s atmosphere, and sense of trust, affect simultaneously towards consumer’s satisfaction in Kopi Pete Shop Malang. Researcher hope for the next generation to add another variable, respondent’s amount and using newer theory to give interesting update in the research. Keywords : Experiential Marketing, Shop’s Atmosphere, Sense Of Trust,  Consumer’s Satisfaction
Pengaruh Employee Engagement, Iklim Organisasi, Dan Kemampuan Kerja Terhadap Produktivitas Karyawan (Studi Kasus Pada Karyawan UMKM Tahu Kres KWB) Rachma Rizki Puspita Ismara; Eka Farida; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This studi aims to determine the effect of employee engagament, organizational climate, and ability work on work produkctivity at UMKM Tahu Kres KWB. The sample used in this study were 31 employee by using saturated sample technique. The data analysis method used in this research is quantitative data analysis using multiple linear regression analysis. Testing the data used is simultaneous hypothesis testing (Test F) and partial hypothesis testing (Test t). The result showed that simultsneously (Test F) the variables of employee engagament, organizational climate, and ability work significant effect on employee productivity at UMKM Tahu Kres KWB. When, based on partial test results (Test t) the variables of employee engagament significant effect on employee productivity at UMKM Tahu Kres KWB, variables organizational climate no significant effect on employee productivity at UMKM Tahu Kres KWB, and variables ability work significant effect on employee productivity at UMKM Tahu Kres KWB. Keywords: Employee Engagement, Organizational Climate, Ability Work and Productivity Employee 
Analisis SWOT Dalam Menentukan Strategi Pemasaran Untuk Meningkatkan Minat Beli Konsumen (Studi Kasus Pada CC-Mart Sotabar-Pasean) Ach Taufiqurrahman; Eka Farida; Fahrurrozi Rahman
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study's objectives are as follows: 1) Determine whether CC-Mart Sotabar-Pasean's marketing strategy and SWOT analysis can increase customer interest in purchasing, and 2) Determine whether CC-Mart Sotabar-Pasean's marketing strategy can be determined by SWOT analysis. 3) To learn how the marketing strategy used by CC-Mart Sotabar-Pasean was put into action. Qualitative research was used for this study. Techniques for gathering data include conducting interviews, observing employees, and customers of CC-Mart Sotabar-Pasean, as well as documenting those interactions. The SWOT matrix, IFE and EFE matrices, and SWOT diagrams are utilized in this study's data analysis. The study's SWOT analysis identified both internal and external factors, with the position of strength (strength) receiving a higher overall score of 3.65 and the position of weakness (weakness) receiving a score of 1.31. However, the company's position of opportunities (opportunities) on the external factors is greater than its position of threats (threats) with a score of 1.67. Because CC-Mart Sotabar-Pasean is in quadrant I, which is a profitable position, the implementation of the strategy employs an aggressive growth strategy (Growt Oriented Strategy), according to the calculations from the analysis. CC-Mart Sotabar-Pasean makes use of its advantages and opportunities. so that CC-Mart Sotabar-Pasean can survive and compete with its rivals using this strategy. Keywords : Marketing strategy, SWOT analysis, and consumer interest in purchasing. 
Pengaruh Rekrutmen, Seleksi, Komitmen Dan Disiplin Kerja Terhadap Produktivitas Karyawan Di Masa Pandemi COVID-19 (Pada Koperasi Unit Desa Kabupaten Pakis Malang) Irziana Fakhira; Hadi Sunaryo; Eka Farida
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 11 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1143.424 KB)

Abstract

Abstract This study aims to determine 1.) Description of recruitment, selection, commitment, work discipline and employee productivity, 2.) Effect of recruitment, selection, commitment and work discipline on employee productivity, 3.) Effect of recruitment on employee productivity, 4.) Effect of selection on employee productivity, 5.) Effect of commitment on employee productivity, 6.) Effect of work discipline on employee productivity. This research uses quantitative methods with descriptive and inferential analysis. The number of samples used was 33 employees at the Village Unit Cooperative Pakis, Malang Regency. Sources of data used are primary and secondary data sources. The data were collected using a questionnaire with a Likert scale measurement while the data analysis used was instrument test, classical assumption test, multiple linear regression analysis, hypothesis testing, and the coefficient of determination (R2) with SPSS 16.0 as a tool. The results showed that 1.) Recruitment, selection, commitment, and work discipline have a simultaneous influence on employee productivity, 2.) Recruitment has an influence on employee productivity, 3.) Selection has an influence on employee productivity, 4.) Commitment has no effect. influence on employee productivity, 5.) Work discipline has an influence on employee productivity. Keywords: Recruitment, Selection, Commitment, Work Discipline and Employee Productivity.
Co-Authors Abdul Kodir Djaelani Abdullah Aslim Abdur Rahman Ach Taufiqurrahman Achmad Syukron Chalim Afi Rachmat Slamet Afi Rahmat Slamet Agam Rizkiyan Alfian Budi Primanto Alfian Budi Primanto Alvia Dwi Cahyaningrum Alya Nurul Sa’diyah Aminah Silvi Lestari Annisa Sari Arini Fitria Mustapita Bambang Banu Siswoyo Basalamah, Muhammad Ridwan Bastomi, Mohamad Candra Kurniawati Ningsih Danang Prio Utomo Devin Koko Febiriliansyah Dewi Endah Fajariana, Dewi Endah Diah Nurhayati Mailasufa Dyah Ayu Firkah Islamiah Dyah Nur Uswatun Hasanah Eka Dewi Fitriyanti Eka Pitri Ramdani Ery Tri Djatmika RWW Fabi Marulita Basuki Fahrul Ulum Fahrurrozi Rahman Fahrurrozi Rahman Farah Nauliana Firdaus Ali Syabana Firdaus Ali Sya’bana Fitri Fadhila Hadi Sunaryo Helga Dita Agustin Heri Ahmad Suyudi Hofifatul Musyarrofah Ifa Khoiria Ningrum Iis Nabila Ikrima Nizzul Mefiandini Irziana Fakhira Ita Athia Kamil, Insan Kandidatus Angge Kartika Rose Rachmadi Khairun Anisah Khalikussabir, Khalikussabir Khoirul Anam Kholidah, Neneng Rika Jazilztul Khusniah Enggarwati Kurniati Kurniati Lista Sefti Anggraeni M. Agus Salim M. Aliyuddin M. Ilham Al Farizi M. Khoirul Anwarudin Broto Suharto Melisari Melisari Meri Kurniawati Miftakhul Jannah Mit Witjaksono Moch Irvan Rusyadi Moch Regy Kurniawan Mochammad Suaidi Moh Imam Bushiri Moh Ulil Ampri Mohamad Fathanudin Abas Mohammad Rizal Muamar Kadhafi Muh. Fahrurrozi Muhammad Akbar Cakra Negara Muhammad Mubarok Muhammad Yasir Ridha Mumilatul Mufidah Neneng Rika Jazilatul Kholidah Nori Nottalia Nur Hidayati Nur Syahraini Nuriati Nuriati Nuriati Nuriati Padli, Feri Pardiman Pardiman Pardiman Pita Hadi Sriwahyuni Popy Hidayanti Rachma Rizki Puspita Ismara Ramadhan, Tri Sugiarti Ratna Fitri Hidayah Raudatul Jannah Restu Millaningtyas Restu Millaningtyas Rois Arifin Rosa Yuliati Saiful Rizal Salma Sundya Retha Salman AL Farizy Sarjono Sarjono Selvia Sulaksana Andi Putri Shafa Labiba Siti Asiyah Sunaryo, Hadi Supriyanto Supriyanto Syarifatul Mufida Syndu Artanto Tahsim Tahsim Taufiq Hidayat Tri Sugiarti Ramadhan Viga Esa Rizkhie Wahyu Dwi Agustin Widarko, Agus Yongki Dwi Ardiansyah Yulia Ifatur Rohma Yulia Sugianti Zainatun Fajria Zeinal Abidin Zerlinda Aliffatus Sholehah